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sexual violence un prevention it Pantone 198 M

Pantone 5415 M

Pantone 176 M


sexual violence un prevention it Client: Anna Sotelo-Peryea, MUP Resource & Planning Coordinator Pantone 198 M Pantone 5415 M Violence Prevention Specialist Wellness Education Services 205 Michael Hall, South Campus University at Buffalo 716.645.2837 ext. 3

Pantone 176 M

The Sexual Violence Prevention Unit at the University at Buffalo Typeface: Pincoya Black I chose this font for the sexual violence prevention unit’s logo because it has a modern feel. Pincoya Black has a unique way of intertwining the lettering, making a bold statemtent. I avoided darker colors for this logo because, although sexual violence is a darker subject matter, I wanted the new look to be warmer and more welcoming. I want there to be an approachable feel when viewing this logo, students need to feel like they have a place to go and people to talk to when in need.

sexual violence un prevention it Logo Grayscaled


716.645.2837

sexual violence un prevention it 205 Michael Hall, South Campus

12 3 E v e r y w h e r e A v e n u e , S u i t e 0 0 0 , C i t y , S t 0 0 0 0 0

Here, I have created a two sided business card with the new logo on it. The front of the card has a peachy background with the logo placed on it large, taking up most of the space. Underneath is the address where the office can be found. On the back, I had the idea to keep only a bold phone number, I am hoping that this will help to convey the message that everybody in the office is there to help. There doesn’t need to be a specific name, everybody is available to help you.


NO MEANS NO

sexual violence un prevention it


NO MEANS NO

sexual violence un prevention it

“No means no�. This is a simple slogan used by many anti-rape programs. I chose impact as the font because it is bold and could easily be manipulated into a cross. I put the lettering into the shape of the hospital cross because I thought that it would help to convey the message of urgency. This is a poster design for the sexual violence prevention unit to put up around college campuses. I also thought it would be a good idea to have this put onto the UB Stampede through bus advertisements. It would be a great way to get information about the prevention of sexual violence out, as well as the help the school can provide for those that are affected by it.


Alcohol is the #1 date rape drug.

sexual violence un prevention it

716.645.2837


Alcohol is the #1 date rape drug.

sexual violence un prevention it

716.645.2837

Statistics show that alcohol is the number one date rape drug, especially on college campuses. The statement is written on the inside of a solo cup, an iconic symbol of college drinking. Many people believe that the only date rape drugs used are those like roofies in a drink, when in reality the culprit is usually the drink itself. Drinking, whether we like it or not, is a part of college life. This is why I placed the poster at a bus/metro stop. Students utilize transportation when drinking to get from place to place on campus and throughout Buffalo. This poster could be a reminder to them to watch how much they drink. Perhaps deter someone from going through with date rape.


sexual violence un prevention it Anna Sotelo-Peryea, MUP Resource & Planning Coordinator Violence Prevention Specialist Wellness Education Services 205 Michael Hall, South Campus University at Buffalo 716.645.2837 ext. 3 Dear Mr. Smith, Nulla a diam leo, non vulputate velit. Pellentesque egestas pharetra mauris, sed sagittis metus porta at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Etiam interdum nisi eget justo aliquet luctus. Donec sit amet mi turpis, et cursus sapien. Nam dapibus mollis est eget vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam non mauris elit, at bibendum leo. Aliquam hendrerit elit eget eros iaculis in eleifend sem hendrerit. Suspendisse at mattis nulla. Aenean cursus enim quis risus molestie non elementum lectus porttitor. In hac habitasse platea dictumst. In luctus dictum erat. Nulla facilisi. Maecenas nec tincidunt augue. Cras euismod tortor sit amet velit faucibus lobortis. Cras quis nulla rhoncus ante aliquet accumsan. Mauris a ipsum libero, a congue nunc. Sed quis magna a erat pharetra gravida ac quis erat. In nulla arcu, volutpat sed luctus vehicula, sodales id est. Etiam id sem metus, quis sollicitudin arcu. Sed et tortor eros. Curabitur luctus convallis volutpat. Vivamus id justo est, sed aliquam lacus. Duis sit amet dolor odio. Suspendisse potenti. Vivamus pellentesque enim dictum enim hendrerit a laoreet nulla imperdiet. Mauris sed iaculis metus. Aenean id felis quis nulla gravida interdum convallis at eros. Suspendisse luctus blandit diam vitae porta. Nullam risus dolor, aliquam in scelerisque vel, semper nec lectus. Pellentesque laoreet, ante id luctus vulputate, metus risus ornare dolor, in accumsan ante urna at elit. Nunc condimentum pretium faucibus. Nam dui lacus, hendrerit non consequat vitae, fermentum in tellus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam vitae nulla quis urna hendrerit fringilla at congue sapien. Proin quis felis sed nisl suscipit condimentum. Etiam interdum sodales malesuada. Morbi magna odio, aliquam nec rutrum vel, dictum sit amet nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas posuere libero vitae arcu laoreet at sagittis sem aliquet. Etiam aliquam, turpis in porttitor euismod, eros turpis vulputate diam, ut dictum felis est id elit. Sincerly, Anna Sotelo-Peryea, MUP

Wellness Education Services 205 Michael Hall, South Campus - 716.645.2837


Here is the designed letterhead. It is pretty simple, just a logo and a bold line with one of the colors from the logo in it. In this case I have chosen the magenta, but I also have a peach and blue design, as well as a greyscale.

sexual violence un prevention it Anna Sotelo-Peryea, MUP Resource & Planning Coordinator Violence Prevention Specialist Wellness Education Services 205 Michael Hall, South Campus University at Buffalo 716.645.2837 ext. 3 Dear Mr. Smith, Nulla a diam leo, non vulputate velit. Pellentesque egestas pharetra mauris, sed sagittis metus porta at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Etiam interdum nisi eget justo aliquet luctus. Donec sit amet mi turpis, et cursus sapien. Nam dapibus mollis est eget vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam non mauris elit, at bibendum leo. Aliquam hendrerit elit eget eros iaculis in eleifend sem hendrerit. Suspendisse at mattis nulla. Aenean cursus enim quis risus molestie non elementum lectus porttitor. In hac habitasse platea dictumst. In luctus dictum erat. Nulla facilisi. Maecenas nec tincidunt augue. Cras euismod tortor sit amet velit faucibus lobortis. Cras quis nulla rhoncus ante aliquet accumsan. Mauris a ipsum libero, a congue nunc. Sed quis magna a erat pharetra gravida ac quis erat. In nulla arcu, volutpat sed luctus vehicula, sodales id est. Etiam id sem metus, quis sollicitudin arcu. Sed et tortor eros. Curabitur luctus convallis volutpat. Vivamus id justo est, sed aliquam lacus. Duis sit amet dolor odio. Suspendisse potenti. Vivamus pellentesque enim dictum enim hendrerit a laoreet nulla imperdiet. Mauris sed iaculis metus. Aenean id felis quis nulla gravida interdum convallis at eros. Suspendisse luctus blandit diam vitae porta. Nullam risus dolor, aliquam in scelerisque vel, semper nec lectus. Pellentesque laoreet, ante id luctus vulputate, metus risus ornare dolor, in accumsan ante urna at elit. Nunc condimentum pretium faucibus. Nam dui lacus, hendrerit non consequat vitae, fermentum in tellus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam vitae nulla quis urna hendrerit fringilla at congue sapien. Proin quis felis sed nisl suscipit condimentum. Etiam interdum sodales malesuada. Morbi magna odio, aliquam nec rutrum vel, dictum sit amet nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas posuere libero vitae arcu laoreet at sagittis sem aliquet. Etiam aliquam, turpis in porttitor euismod, eros turpis vulputate diam, ut dictum felis est id elit. Sincerly, Anna Sotelo-Peryea, MUP

sexual violence un prevention it Anna Sotelo-Peryea, MUP Resource & Planning Coordinator Violence Prevention Specialist Wellness Education Services 205 Michael Hall, South Campus University at Buffalo 716.645.2837 ext. 3 Dear Mr. Smith, Nulla a diam leo, non vulputate velit. Pellentesque egestas pharetra mauris, sed sagittis metus porta at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Etiam interdum nisi eget justo aliquet luctus. Donec sit amet mi turpis, et cursus sapien. Nam dapibus mollis est eget vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam non mauris elit, at bibendum leo. Aliquam hendrerit elit eget eros iaculis in eleifend sem hendrerit. Suspendisse at mattis nulla. Aenean cursus enim quis risus molestie non elementum lectus porttitor. In hac habitasse platea dictumst. In luctus dictum erat. Nulla facilisi. Maecenas nec tincidunt augue. Cras euismod tortor sit amet velit faucibus lobortis. Cras quis nulla rhoncus ante aliquet accumsan. Mauris a ipsum libero, a congue nunc. Sed quis magna a erat pharetra gravida ac quis erat. In nulla arcu, volutpat sed luctus vehicula, sodales id est. Etiam id sem metus, quis sollicitudin arcu. Sed et tortor eros. Curabitur luctus convallis volutpat. Vivamus id justo est, sed aliquam lacus. Duis sit amet dolor odio. Suspendisse potenti. Vivamus pellentesque enim dictum enim hendrerit a laoreet nulla imperdiet. Mauris sed iaculis metus. Aenean id felis quis nulla gravida interdum convallis at eros. Suspendisse luctus blandit diam vitae porta. Nullam risus dolor, aliquam in scelerisque vel, semper nec lectus. Pellentesque laoreet, ante id luctus vulputate, metus risus ornare dolor, in accumsan ante urna at elit. Nunc condimentum pretium faucibus. Nam dui lacus, hendrerit non consequat vitae, fermentum in tellus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam vitae nulla quis urna hendrerit fringilla at congue sapien. Proin quis felis sed nisl suscipit condimentum. Etiam interdum sodales malesuada. Morbi magna odio, aliquam nec rutrum vel, dictum sit amet nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas posuere libero vitae arcu laoreet at sagittis sem aliquet. Etiam aliquam, turpis in porttitor euismod, eros turpis vulputate diam, ut dictum felis est id elit. Sincerly, Anna Sotelo-Peryea, MUP


Here, I have put the logo on giveaways. Pin’s are a cheap and effective means of getting your name out across the college campus. On it is simply the logo and phone number. The mug was made more so for the people involved in the sexual violence prevention unit. It was mentioned that there are a lot of coffee drinkers in the office, so I thought it would be appropriate to place the logo on a mug. The sexual violence prevention unit at UB has not gone through too many budget cuts this year, and that they like to have things to give away to the students.

sexual violence un it prevention 716.645.2837


sexual violence un prevention it

Finally, here is the last give-away, t-shirts. The logo is quite bold on its own, so I placed them on the shirt alone. Most organizations on campus have shirts that they wear to events, as well as ones they give away to the student body to help get their name out. Shirts are important because the staff and student supporters can wear them and have a uniform look that is supportive, professional, and most of all approachable.

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