Page 1



Newsletter of the VERTU Honda Group


Vertu Honda Update


New CR-V

04-05. The Future of Motoring 06-07. New Car Models 08-09. Test Drive Event Offers 10-11. aftersales 12-13. dealership updates 14-15. bike Updates

SUMMER 2019 Vertu Honda


Vertu Honda


Moto GP teams roll into Silverstone. You may well have seen the extensive coverage Honda achieved at the Goodwood Festival of Speed. The New Honda e prototype silently seared up the hill as a new dawn beckons for the future of Honda and indeed for motoring in the UK. Our dealership teams at Vertu Honda continue to go from strength to strength. The foundation of passionate Honda people we have is something I am particularly proud of. I believe that having knowledgeable and interesting people you can connect with in our teams are the fabric of our longevity of sustained success with Honda in the UK. This year we were once again amongst the award winners at the National Honda Awards. Our local business team, led by Andrew White, won Corporate Sales team of the year. An achievement that everyone at Vertu Honda felt pride in. Our aim when you visit any one of our showrooms at Vertu Honda, be it for Sales, Service or Parts, is that you receive the warmest of welcomes and that we ensure you feel we are easy to do business with. With an 84% colleague stability index and so many of our teams celebrating, 5, 10, 15 and 20 year anniversaries with Vertu Honda. I hope you find us to be the most knowledgeable, trustworthy and memorable people you can find to serve you with all your motoring needs. Honda runs deep in our DNA and is close to the heart of our teams from the North East, South Yorkshire, Lincolnshire, Nottinghamshire and Derbyshire.

I trust you are well and enjoying the summer so far. Welcome to the summer edition of The Link which I hope will provide you with a great insight to our Vertu Honda dealerships and everything Honda. The world is an everchanging place, and with Honda, we are seeing rapid progress being made in new technologies as a world leading force in producing electrified and hybrid power options along with petrol powered products producing some of the lowest emissions in Europe. Honda, as you know, use the track as their development laboratory In the last month alone we have witnessed Formula 1 and MotoGP wins for our Red Bull and Repsol Honda teams. In my view this is a hugely exciting time to be a Honda retailer and a time when you, our valued customer, will experience the benefits of extensive research and development in products and services you buy in the future.

This year we have enjoyed a quintessentially British summer. The events we have been part of so far including the Rutland County Show, Heckington Show, Nottingham Motor Show, Melton Show, Catterick Garrison Forces day and numerous local events to name but a few, have enabled us to catch up with customers old and new. Our bikes teams at Nottingham and Grantham have spent quality time on customer ride outs including a ride to HondaRacing Headquarters, Louth, a stones throw away from Cadwell Park. The Lincolnshire Wolds always a joy on two wheels! These are always fun events and I know our teams all want to add value to the communities we are part of up and down the country. Talking of British summertime, you know it’s here when Wimbledon is underway and the British F1 and

Right now, we are in the midst of our Honda Summer Event. With very special offers on cars and bikes it’s a great time to visit your local Vertu Honda showroom. Take advantage of our £1,000 test drive incentive, browse our range of new and used cars and bikes on or better still drop in for a cuppa and see the amazing range at Vertu Honda. Thank you for your valued custom, I hope you enjoy the read.

The kettle’s on!


Chris Taylor

Managing Director Vertu Honda


Vertu Honda SUMMER 2019



The latest-generation Honda CR-V continues to prove its credentials as the world’s most popular SUV, winning the title of ‘Best Car Launched Last Year’ in the influential Auto Trader New Car Awards. The Auto Trader New Car Awards collated feedback from a survey of more than 60,000 car owners. The CR-V was ranked highest by real owners for comfort and cost of servicing, thanks to the option of a 5 year service plan for £599 (Inc. VAT) on all brand new Honda models. (STOP PRESS – Service Plan currently free of charge in Test Drive Event!) High scores for durability and safety reflect the models recent 5-star Euro NCAP rating and comprehensive suite of Honda Sensing active safety technologies as standard. Beating off competition from some big names, Honda CR-V owners were impressed by the quality of the interior, with its sleek design and contemporary, sophisticated trim. The in-car features and accessories were also cited, as the CR-V

offers enhanced intuitive operation and full, seamless smartphone integration via both Apple CarPlay and Android Auto. A spacious cabin with an increase of 50mm between the first- and second-row of seats, and class-leading forward visibility, also helped the CR-V to be ranked highly for comfort and quality. Erin Baker, Auto Trader’s Editorial Director, said: “The Honda CR-V has won best car launched in the last year because of the quality of its interior and the features and accessories that come with the car. Owners were impressed with the amount of space, seat position and visibility and it ranked top in areas including comfort, cost of servicing and repairs, durability and how safe it feels to drive.” The CR-V’s winning combination of comfort, convenience and connectivity is coupled with sophisticated technologies such as Honda’s Hybrid Performance

system intelligent Multi-Mode Drive technology (i-MMD).Comprising two electric motors, an Atkinson-cycle petrol engine and an innovative fixed-gear transmission, the CR-V Hybrid plays a key role in Honda’s objective to achieve 100% electrification of its model line-up by 2025. n

The new Honda CR-V is available from £25,995.00 OTR (inc. VAT) for the 1.5 VTEC Turbo S 2WD Manual To experience the CR-V for yourself simply take one for a drive, there’s no better way to experience the advanced features, refinement, practicality and performance. We have a range of demonstrators ready to impress. 1 Source: JATO Dynamics (Sales period Jan. 2013 – Dec. 2017). * Markets include: EU + EFTA, NAFTA, China, Japan, Brazil, Russia, India, Indonesia, Australia, Argentina, South Africa, South Korea, Thailand, Vietnam


SUMMER 2019 Vertu Honda



We are entering a period of rapid change in the motor sector. Honda is at the forefront of Hybrid technology. After a brief absence from the market it launched its revolutionary next generation i-MMD system in the CR-V earlier this year. This technology will, in time, feature in the whole range. Hybrids will also be complimented by all electric vehicles, the first of which, the Honda e, joins the range in spring 2020. Below is a brief summary of some of the most common questions regarding hybrid and electric cars. It’s going to be an exciting journey and we’d very much like you to be fully informed and be a part of this revolution with Honda. WHAT’S THE DIFFERENCE BETWEEN A HYBRID, A PLUG-IN HYBRID AND AN ELECTRIC CAR?

HOW FAR CAN I DRIVE WITH A HYBRID CAR? Due to the fact that the hybrid car has a conventional motor as well as an electric one, you can expect a similar range, or more, to that of a standard petrol or diesel car. With a full tank, the petrol CR-V will travel for around 400 miles, whilst the hybrid CR-V has a range of almost 700 miles. However, a plug-in hybrid has the ability to travel a distance on electricity only. Most plug-in hybrid cars currently on the market offer an all-electric range of 20 to 40 miles. ADVANTAGES OF A HYBRID CAR

• The main difference is that an electric car is fully electric while both the hybrid and plug-in hybrid are essentially petrol-electric.

• When there’s enough charge in the battery pack, many hybrid cars can pull away using electricity only.

• Hybrid cars use a combination of both petrol and electricity in order to power the car.

• Indeed, these hybrid cars can travel for short distances at low speed without using any fuel at all.

• However, when it comes to the hybrid and plug-in hybrid, the difference is that the plug-in hybrid can be plugged in and charged. This allows it to drive solely on electric power for what is typically a range of 20 to 40 miles.

• One of the main advantages of a hybrid car therefore, is that it improves fuel economy as well as reducing overall emissions, saving the environment and the driver’s money!

• In contrast, a standard hybrid charges its own battery when moving, allowing it to provide assistance in low speeds and in acceleration. The current Hybrid cars in Hondas range are i-MMD Hybrids, a combination of an electric motor which gains its charge from regenerative braking and a petrol engine. This technology will be rolled across the range; indeed, the next Jazz will have a 1.5 i-MMD Hybrid drivetrain. The Civic and HR-V will also have Hybrid derivatives in the future.

• The effectiveness of the hybrid car is enhanced in urban areas where traffic jams are common and air pollution a real problem.

• Electric cars have a battery pack, normally lithium Ion. These require charging from a mains supply/charging point. Range can vary depending on the size of battery pack. The forthcoming Honda e, designed for city driving, has a range of 125 miles, it can be charged to 80% range in thirty minutes on a rapid charge. In time the Honda e will be joined by a range of electric Honda models.

• Hybrid cars have become more affordable over time as the technology has become more commonplace. • Since the vast majority of hybrid vehicles are automatics, drivers who choose the hybrid car find it offers a smooth driving experience with little in the way of noise. • A hybrid car may also be a good compromise for those who are interested but not quite ready for a fully electric car, particularly because a hybrid car doesn’t need to be charged.


two-motor i-MMD full hybrid technology

Driving a hybrid car feels much the same as driving other vehicles. However, there are some more subtle differences, particularly from those who switch over from a manual transmission. That’s because hybrid cars are in the main automatics, the Honda CR-Z was the only Hybrid to have a manual gearbox. Automatics tend to offer a smoother and quieter ride with less engine noise and vibrations, particularly when accelerating using electricity. When it comes to acceleration, the hybrid provides a more moderate, constant speed since it doesn’t need to go through manual gear changes. It's also worth noting that driving a hybrid is a different experience in that the driver learns how best to recharge the battery using the brakes and the resistance from engine braking. By using engine resistance to slow down earlier for traffic lights or a roundabout, for example, the car charges its battery more quickly and frequently, making for a more fuel-efficient drive.

This is a really brief overview of the basics of hybrid and electric vehicles. If you have any questions please do not hesitate to visit or call your local Vertu Honda dealership. You can drive the all new CR-V i-MMD Hybrid today and we have early information brochures for the Honda e. Exciting times lie ahead. n

Vertu Honda SUMMER 2019





Hy Honda CR-V


At the Geneva Motorshow earlier this year Honda announced its intention to move 100 per cent of its European sales to electrified powertrains by 2025. This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision. HONDA E PROTOTYPE UNVEILED Further proof of Honda’s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time in the UK at Goodwood Festival of Speed, the car previews Honda’s first production battery electric vehicle for the European market. FURTHER ROLL OUT OF FULL HYBRID TECHNOLOGY Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its twomotor i-MMD full hybrid technology. The iMMD hybrid system will be available in the next generation of the popular Jazz hatchback, expected in 2020, and rolled out across the range in the forthcoming years, including Civic and HR-V. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025. HONDA TO DEVELOP ENERGY MANAGEMENT BUSINESS FOR EUROPE Honda took the opportunity of its Geneva press conference to share the first details of its developing energy management solutions business for Europe. This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017. Honda intends to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe. A period of rapid change awaits. Vertu Honda will be at the forefront and will keep you updated with all developments. n


SUMMER 2019 Vertu Honda




INTRODUCING THE MOST SOPHISTICATED HR-V EVER The new Honda HR-V is Honda’s most sophisticated subcompact SUV to date. Sportier exterior styling is complemented by upgrades to the interior design and materials, as well as a broader range of advanced technologies. The HR-V continues to offer the space and versatility of an MPV and now benefits from enhanced driving dynamics and a wider choice of fuelefficient engines. From the first glance, the new HR-V’s more elegant features are apparent – including a more substantial interpretation of Honda’s 'Solid Wing Face’ graphic. The HR-V’s tall stature combined with its solid design and strong presence provides a feeling of safety, security, confidence and usability. Inside, the 2019 HR-V offers impressive interior space and – thanks to innovative features like Honda’s Magic Seat system – high levels of versatility. High quality soft-touch materials and sophisticated design elements define the HR-V’s interior as an optimal blend of practicality, refinement and the feel of a sporty, enclosed cockpit.


A CAR FOR ALL OCCASIONS? The tenth generation Civic is one of our best selling cars, vying for top position with the ever popular Jazz. Spacious, refined and practical, it’s the perfect family car. Available in a five door hatch or a four door saloon body style, it’s a driver’s car that delivers an exhilarating turbocharged performance from a choice of 1.0, 1.5 or 2.0 VTEC turbo petrol engines or a 1.6 i-DTEC diesel engine. A lighter, stiffer chassis results in an engaging drive, whilst the standard fitment of Honda Sensing across the range, which includes a wealth of industry leading safety technology, keeps you and your occupants safe and secure. We’re thrilled to announce the return of the popular Civic Sport Line for a limited period. The Sport Line provides an engaging driving experience thanks to its ergonomic driving position and sporty 126ps VTEC turbo engine. Inside you’ll be welcomed by a full leather interior to make you feel extra special. On the outside black 17’’ alloy wheels and sports spoilers for the front, sides and rear, complete the look. To make the Civic Sportline event more irresistible it is available with a generous £1000 test drive incentive in the Honda Summer Event. Plus 5 years complimentary servicing on top of generous Deposit Contributions. Time to experience the all new Civic? We think so. n

The new 2019 HR-V offers buyers a choice of powerful and efficient engines. The 1.5 litre iVTEC petrol variant is joined by a higherperformance 1.5 litre VTEC TURBO petrol engine. A 1.6 litre i-DTEC diesel engine is also available. All engines are mated to a six-speed manual transmission as standard, while the petrol engines are also offered with an automatic CVT option. Honda will offer a choice of nine exterior colours, including the new additions of Platinum Grey Metallic (Sport only) and Midnight Blue Beam Metallic. The other colour choices comprise: Milano Red, Platinum White and Crystal Black in a pearlescent finish; and Lunar Silver, Modern Steel, Brilliant Sporty Blue and Ruse Black metallic hues. Whether you are a current HR-V owner, or yet to experience the all new HR-V we encourage you to visit your local Vertu Honda dealership. Here you can experience the HR-V for yourself as we have a range of demonstrators available for test drive. We look forward to welcoming you. n


Vertu Honda SUMMER 2019




THE SPECTACULAR SUPERMINI The Honda Jazz is a familiar sight on our roads. It comes as no surprise as the car provides sterling service for its owners year after year, winning numerous reliability awards during its life time. The Jazz has fresh new styling that’s bold and assertive. With a choice of a fuel efficient 1.3 i-VTEC or a more powerful 130ps 1.5 i-VTEC engines, in combination with a six speed manual or a seven speed CVT automatic transmission. A spacious interior fits perfectly with your lifestyle. Small on the outside, a clever, flexible interior awaits you. Wide opening doors allow for easy access, magic seats help you carry large loads, either inside the car, keeping the boot area separate, alternatively you can fold the rear seats flat to create a vast space, accessed by a low lip and wide rear hatch opening. Compact, practical and fun to drive, the Jazz is engaging and provides a really enjoyable drive. It is ready to take you anywhere you want to go! To arrange your drive of the latest Jazz please visit your local Vertu Honda dealership. Please note the 1.5 i-VTEC Sport will only be available until 30th August 2019 so don’t miss out if you would like to drive a more powerful Jazz Sport. n


The first fully electric vehicle from honda will be arriving in the UK early 2020. Previewed in the last edition of The Link, further details have now been released. An urban commuter, the Honda e is powered by a water cooled lithium-ion 35.5 kWh battery, positioned centrally, resulting in a perfect 50:50 weight distribution. A single electric motor feeds the drive to the rear wheels. Being an urban vehicle driving characteristics will focus on sprightly acceleration, excellent level of visibility and high levels of manoeuvrability with an ultra-tight turning circle. Honda e features a competitive range of 125 miles and a ‘fast charge’ functionality providing 80% range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration. The contemporary styling of the Honda e is characterised by clean, simple body lines, smooth contours and stepless A-pillars that sit virtually flush with the glass. Inside, the spacious, contemporary interior creates a comfortable lounge-like feel with an intuitive and customisable dual touch-screen interface to keep passengers engaged with their connected lifestyles. Five colour options will be available, comprising of; Platinum White Metallic, Crystal Black Pearl, Crystal Blue Metallic, Modern Steel Metallic and the striking Charge Yellow. The production version of the Honda e Prototype will be unveiled later this year. Customers can pre order, with a refundable reservation fee. Over thirty thousand expressions of interest have been accepted, with over nine thousand of those in the UK alone. First deliveries are expected in Spring next year, with pre orders customers given priority status. For more information please call your nearest Vertu Honda dealership. n


? 6AA% 0%?1

Offers end 31s

Plus £1000 Honda Deposit Contribution, £1019 Vertu Honda Deposit Contribution on 5.9% APR Honda Aspirations

( #!"&

>< @A

$ ')))

)A'<(0'?B@1 *?-;0)0B6

@?*@ %-0;? 0B)?B@0;?


Plus £750 Honda Deposit Contribution on 5.9% APR Honda Aspirations

Plus £1250 Honda Deposit Contribution, £1769 Vertu Honda Deposit Contribution on 5.9% APR Honda Aspirations

B % @3? B?5 @

"B)? 8? 31;? AB

8? (AA+ =A- 1BA @ 3 ?


Fuel economy figures (Worldwide Harmonised Light Vehicle Test Procedure (WLTP)) for the Honda range mpg (l/100km): Low 24.1mpg (11.7L/100km) to 60.1mpg (4.7L/100km), Medium 34.0mpg (8.3L/100km 30.4mpg (9.3L/100km) to 57.6mpg (4.9L/100km), Combined 31.7mpg (8.9L/100km) to 62.8mpg (4.5L/100km). New European Driving Cycle (NEDC) equivalent Combined CO2 emissions: 93g/km to 162g/km. depend upon a number of factors including the accessories fitted after registration, variations in driving styles, weather conditions and vehicle load. Figures stated are based on a standardised test cycle and ma Customers should only compare vehicles tested to the same technical procedures. Models Shown: Jazz EX 1.3 i-VTEC Manual in White Orchid Pearl at £18,100 On The Road (OTR), Civic Sport Line 1.0 VTEC Turb Manual in Milano Red at £25,840 On The Road (OTR), CR-V EX 1.5 VTEC Turbo Manual in Modern Steel at £35,330 On The Road (OTR). Terms and Conditions: Ordered from 01 July 2019 to 31 August 2019 and participating dealers (excluding Channel Islands) and are at the promoter’s absolute discretion. Not to be used along with any other offers currently available. *“Up to” £1,000 Test Drive Incentive: £1,000 custo CR-V, [excluding Civic Type R and CR-V Hybrid]. £1000 inc VAT will be applied to the retail invoice price. Customer saving of £750 is applicable to Jazz and HR-V. £750 inc VAT will be applied to the retail invoic and CR-V, [excluding Civic Type R and CR-V Hybrid] ordered from 01 July 2019 to 31 August 2019 and registered by 31 August 2019. Visit for more information and to access your vou

Vertu Honda


Vertu Honda has won the ‘Corporate Dealer of the Year’ award for a third time, as part of Honda (UK)’s annual awards to recognize the top performing dealers within its car network. On Thursday 16th May more than 400 representatives from across Honda (UK)’s car dealership network came together with senior management to celebrate the successes of 2018/2019 and look forward to the forthcoming year, which has already seen the successful introduction of a much-anticipated CR-V Hybrid. The accolades were handed out by Phil Webb and Nick Holmes on behalf Honda (UK) in a glittering event held at The Dorchester, London. Chris Taylor, Operations Director of Vertu Honda joined Phil and Nick on the stage to collect the Corporate Dealer of the Year award, one of just fourteen awards presented across Honda’s 156 strong UK network.




August 2019

>B% @3? )A-B?1-A


)A>(% ,? .>*@


'767+ 8EFC< !7,D

">- *<A-@0?*@ $0;0) ?;?-

Honda Sensing (17,) 8EF< City brake Active $,BFC.-<7F,

*)-E<76D 'C97AD 'F,<CF1

Forward Cullusion '2(H37 J(H7Warning -(67J* :M@2 Lane departure (=@GI(@MO Adaptive Cruise :(.HMH3controlG6 (H* ;72MOJ7 2M887H MH *G=. #JMH8 -1G@

E(MH@(MH ( -(67 8M-@(HO7 6.GI ;72MOJ7- MH 6.GH@ :M@2 1.78MO@M;7 (H8 (=@GI(@MO -1778 (8L=-@I7H@-

DG: :M@2 BF9&&& >7-@ $.M;7 NHO7H@M;7 % 4 )7(.- 'GI1JMI7H@(.* ?7.;MOMH3

';:2 &/

:3? 8A-(%/* 'A*@ <A<>(1- !74

>F3DC 5-71=-<D >F3DC <HJGOK @27 #GG@ 5-71=-<D ((=@GI(@MO(JJ*

%D-):9E )7AE1-0 %D-):9E A.GL7O@K7* )7AE1-0 MH6G.I(@MGH

*G= (11.G(O2 :M@2 <HJGOK @27 #GG@ @27 K7* 6G# G. :M@2 (=@GI(@MO(JJ* (( #=@@GH H7(.:M@2 @27 *G= (11.G(O2 @278.M;7./K7* 6G#-7(@ G. :M@2

MH@G *G=. 57J8 A.GL7O@K7* G6MH6G.I(@MGH ;M-MGH -G *G= H7;7. 2(;7 @G MH@G *G=. 57J8 JGGK (:(* G6 ;M-MGH -G6.GI *G= @27 2(;7 .G(8 @G H7;7.

( #=@@GH H7(. @27 8.M;7./- -7(@ JGGK (:(* 6.GI @27 .G(8 DG: :M@2 BF9&&& >7-@ $.M;7 NHO7H@M;7 % 4 )7(.- 'GI1JMI7H@(.* ?7.;MOMH3 DG: :M@2 BF9&&& >7-@ $.M;7 NHO7H@M;7 % 4 )7(.- 'GI1JMI7H@(.* ?7.;MOMH3

:3? ,?*@ A= ,A@3 8A-(%*

%;:2 &/

:3? ,?*@ A= ,A@3 8A-(%*

;D-C 27D3 '-.DC-

"D01DAA &,<C0 +M@2 @27 K7* 6G# GH *G=9 @27 O(. :MJJ (=@GI(@MO(JJ* =HJGOK :27H *G= @G=O2 @27 8GG. 2(H8J7

'(I7.( MI(37 (=@GI(@MO(JJ* (117(.- GH @27 'CDD"'> -O.77H 3M;MH3 *G= ( OJ7(. ;M7: G6 :2(@/#72MH8 *G=

DG: :M@2 B,4& >7-@ $.M;7 NHO7H@M;7 % 4 )7(.- 'GI1JMI7H@(.* ?7.;MOMH3

#B60B??-?% =A- @3? )0@2

#-GG &/

Plus £750 Honda Deposit Contribution on 5.9% APR Honda Aspirations

m) to 67.3mpg (4.2L/100km), High 37.7mpg (7.5L/100km) to 68.9mpg (4.1L/100km), Extra High The fuel consumption you achieve under real life driving conditions and CO2 produced will ay not reflect real world driving, therefore they should be used for comparison purposes only. bo Manual in Brilliant Sporty Blue at £23,275 On The Road (OTR), HR-V EX 1.5 i-VTEC Turbo d registered by 31 August 2019. Subject to model and colour availability. Offers applicable at omer saving off the On The Road price. Customer saving of £1,000 is applicable to Civic and ce price. **5 Years Complimentary Servicing: This is applicable to all new Jazz, Civic, HR-V ucher code.

#B60B??-?% =A- @3? )0@2

@'*> ? 8<-C ;-<7,=

>-C47,= 8D,AFCA

>2M- O(. 2(#77H .(@78 GH7 G6 "=.G170-(67-@9 :M@2 ( J7;7J 4 .(@MH3

!.GH@ (H8 .7(. 1(.KMH3 -7H-G.27J1 *G= 7(-7 MH@G @2G-7 @M32@ 1(.KMH3 -1G@-

DG: :M@2 B,4& >7-@ $.M;7 NHO7H@M;7 % 4 )7(.- 'GI1JMI7H@(.* ?7.;MOMH3



NIL Advance Rental available on selected Honda models.

In exchange for your Motability Allowance (PIP P//DL A) you receive a brand new Honda, no insurance, servicing or road tax to pay, it’s all taken care of. New to the scheme? Part exchange welcome. Please ask for details.


SUMMER 2019 Vertu Honda

10 F3O= L4<34O + ,O0P/QL462@1LT

%0"( "+4 $/' !/.12 (0.)


0/,.!"$# +/"! (+.-)# 3"*.,$ &.).()#

Honda Approved Accessories

Your car is your pride and joy and we’d like to help keep it in tip top condition. That not only covers routine servicing but also key accessories that not only protect your car but enable you to get the most out of it. From a set of carpet mats to a dog guard or roof rack. Honda has a range of high quality accessories that are covered by a Honda guarantee, which can be fitted by our trained technicians. To personalise your Honda and really make it your own simple speak to your local dealership.

PROTECT YOUR INVESTMENT PREMIUM PACK - Designed to protect your Civic from scrapes, scratches, mud and sand

JLL- .L/0 120 34 5L0 2 HI036H 9HI9< 246 NO 0O26. PL Q3P PQO 0L26 PQ3R S/TTO0U

?BBD FBG ,. 1B47 :B=,: @C7.4 HBFE,

).,FE,7E 9B+-7C/CF258C ;F2-C=.5BF =3PQ 975.5=,: >:45E 6B- A- >/? PL V@YJLL<3P0O;4<34O ?O0 5</36[ 246 VWWV V78 79V: 057 9BFE5.5BF5F! "C=BF.,+5F,.5BF >]"$ "243RPO0[ 5L0 2 PLP2< L5 #$%&%% 0 9B+-7C/CF258C ;F2-C=.5BF '( *B47 9,7 &41</634( P.0OR) N02-OR) <3(QPR) RPOO034( 246 R/R?O4R3L4) O*Q2/RP) N2PPO0. 246 5</36 <O,O<R@

975.5=,: >:45E 6B- AD? PL V@Y <3P0OR L5 L3<) 1LL<24P) =2RQO0 5</36 246 ?L=O0 RPOO034( 5</36@

057 9BFE5.5BF5F! "C=BF.,+5F,.5BF AOTL,OR 24. Q20T5/< N21PO032 =3PQ34 PQO R.RPOT 246 ,O4PR PQ2P Q2,O N/3<P /? L,O0 2 ?O03L6 L5 3421P3,3P.@ BQ3R 2<RL 0OTL,OR 24. /4?<O2R24P L6L/0R PQ2P Q2,O NOO4 10O2PO6 N. PQO N/3<6C/? L5 N21PO032) (3,34( .L/ 2 50ORQO0 603,34( O*?O03O41O@

]<< L5 PQ3R 5L0 E/RP #$%&%% To book your cars summer check simply call your local Vertu Honda dealership

Headlight Restoration Over time many headlights, which are predominantly plastic, become cloudy and dull. This can hamper the performance of the bulbs and ultimately the output of light. Vertu Honda can offer a Headlight Restoration service, using tried and tested products from Autoglym. It is an effective solution to restore clarity to your headlights. Designed to work with an electric drill, this kit will safely and effectively renovate plastic headlight lenses. It’s a service that our trained teams can perform, often while your car is with us for a routine service. The restoration service is available for just £50.00 and can be booked after an initial inspection at your local Vertu Honda dealership.





Ask a sales person for more information



Climate control systems are commonplace on modern vehicles and as a Honda driver you should expect to travel in comfort, your climate control system performs a major part in this task by keeping the interior of your car (cabin) at your desired temperature. The climate control system allows you to dictate the temperature of the cabin, and in some vehicles, dual zone setting allows the driver side and the passenger side to be set at different temperatures. Once the desired temperature is set, the climate control system automatically calculates the temperature at which to blow air into the cabin to obtain your desired temperature. It is important to remember that in different circumstances varying temperatures of air will be emitted from the air vents, for instance if the climate control temperature is set to 20 and the cabin temperature is 25, cool air will blow from the vents, but if the cabin temperature is 15, warm air will be blown from the vents until the desired temperature is met. The climate control system depends heavily on the operation of the vehicles air conditioning. It is important that your air conditioning system is kept in good working order to optimise your comfort. With this in mind we recommend that the refrigerant gas within your air conditioning system is recharged every 2 to 3 years as natural migration of the gas occurs over time. The recharge procedure includes removal of the existing gas, applying a vacuum to the system to draw out any moisture or debris that may have entered the system and recharging with the factory specified amount of gas. Bear in mind also that your air conditioning is used to dehumidify the air that de-mists your windscreen during winter months. Regular maintenance is the key.


Vertu Honda SUMMER 2019



Is your Service plan about to expire?

n we us 5 year service pla nefits of your previo be 6& ar the g ye er pin cov rea to er n Aft ilar pla le to offer you a sim ws you to allo d an are pleased to be ab nd mi of ain this offers peace 7 services. Once ag maintain the service vicing costs and fully ser ure fut save on the extension to your an m you’ll also benefit fro , car ur yo of y tor his t too ! Honda Roadside Assis whilst enjoying the ning like clockwork al Keep your Honda run experience at your loc stomer service and excellent levels of cu ip. Vertu Honda dealersh alership. ply call your local de For further details sim

At Vertu Honda we are alw ays looking for ways to mak e your life a little less complicated. My Honda is connected car tech nology, that allows you to interact with your car via your sma rtphone. It features a host of clever security, assistance and info rmation features, which link your Hon da to your digital world. FOR YOUR SAFETY My Honda is on hand to help with roadside assistance and keeping a watch on your car when you are not with it.

The benefits of My Hond


• Roadside Assistance • Impact Alert

• Vehicle Health Monitoring • Zone Control

• Towing Alert • Over-speeding Alert

Make sure your vehicle is

Fully covered with our Honda Protection Pack

Pack Includes • • • •

Carpet Mat Set Bootliner Mud Flaps AutoGlym Lifeshine

*Ex sport models

Normal RRP

£713 Saving Price


Civic 18MY - Protection Pack*

Pack Includes • • • •

Carpet Mat Set Bootliner Mud Flaps AutoGlym Lifeshine

*Ex 1.5 sport & sport plus models

Normal RRP

£734 Saving Price


Tourer - Protection Pack

Pack Includes • • • •

Carpet Mat Set Bootliner Mud Flaps AutoGlym Lifeshine

Normal RRP

£718 Saving Price



CR-V - Protection Pack

Pack Includes • • • •

Carpet Mat Set Bootliner Mud Flaps AutoGlym Lifeshine

Normal RRP

£729 Saving Price


HR-V - Protection Pack

Pack Includes • • • •

Carpet Mat Set Bootliner Mud Flaps AutoGlym Lifeshine


• Find your car • Share your location • Trip Analysis

• Driving style

Keep your car in pristine condition with our Vertu Honda Protection Pack Jazz - Protection Pack*


Normal RRP

£719 Saving Price




• Request a test drive • Request a service • New car information • Find and call your Dealer BE THE FIRST TO KNOW • Honda News • Special Offers FOR YOUR CONVENIENC E Your local Vertu Honda dea lership will be more than hap py to help you. They will install the hardware device needed to get you connected with your Honda. Then relax, because everyth ing you need to stay in touch with us and your car is on your smartphone. If required, you can even add extra family mem bers or friends, so even more peo ple can get connected. My Honda is available for the majority of new Honda mod els and in the vast majority of cases it can be fitted free of charge . Please ask for full terms and conditions. Simply give your local dea lership a call.


SUMMER 2019 Vertu Honda

12 Vertu Honda Boston Winner Tim Watts

Tim Watts, business manager at Vertu Boston Honda is celebrating after receiving recognition at a national awards ceremony.

Tim was named ‘Business Manager of the Year’ at Vertu Motors CEO Awards dinner, hosted by the Group’s CEO, Robert Forrester, at Oulton Hall in Leeds. He began his career in the sector at the age of 18 working in administration at an accident repair centre and has worked in different roles including as a service adviser. Tim, who lives in Boston, oversees a sales team of five. The CEO Awards recognise the company’s ‘gamechanging’, top-performing colleagues from each area of the business, who have delivered exceptional performances and produced outstanding results. Robert Forrester reviews each individual nomination before personally selecting the most significant performers in each area of the business and deciding who wins an award, in nine different categories. Robert said: “Since joining Vertu in October 2008, Tim has developed with the business and is now a respected and established member of the management team. He has a great rapport with customers. “Tim supports his team brilliantly and his efforts have resulted, great customer service levels and our Group Vision being delivered on all fronts. Tim works tirelessly for the team and our Group’s reputation.”

r) Chris Duggan, Anthony Curry n (landtoMark Whitehead

Vertu Honda Nottingham goes from Strength to strength Vertu Nottingham Honda has welcomed two managers to its team who bring almost 40 years’ expertise in the motor industry. The dealership on Lenton Lane has appointed Mark Whitehead as service manager in addition to sales manager Anthony Hurry. Mark, from Ilkeston in Derby who now lives in Nottingham, has worked in the automotive sector for 21 years and joins the team after 15 years with Vertu Honda Derby where he was parts supervisor. Mark is joined by Anthony Hurry, who was previously sales manager at an independent dealership for Peugeot Subaru. Anthony, from Nuthall in Nottingham, has developed his sales career over 23 years, following roles in sales at a number of car dealerships.

n Tim Watts with Robert Forrester

Chris Duggan, general manager at Vertu Nottingham Honda, said: “Mark and Anthony bring a wealth of experience to the team and we are delighted to welcome them both to the Nottingham Honda dealership. Their appointments come at a time of unprecedented change to the Honda line up, with the arrival of the all new CR-V Hybrid, to join the best selling Jazz, HR-V and award winning Civic. The experienced team is also looking forward to the arrival of the Honda e, Hondas first all-electric vehicle, which will go on sale in the UK in early 2020.”

VERTU HONDA DEALERSHIPS TO PARTNER WITH FORCES CARS DIRECT Vertu Honda has partnered with Forces Cars Direct to offer preferential offers on cars for members of the armed forces and emergency services. With 14 dealerships across the country, Vertu Honda is proud of the accreditation from the organisation, which supports and rewards the military, from the Army, Marines, Navy and RAF in the UK or overseas, and emergency services community from the Police, Prison, NHS and Fire and Rescue services. Forces Cars Direct is the leading supplier to the British military and veterans in the UK with new car discounts of up to 35 percent, plus tax-free cars available for those serving overseas. And with sister company, Motor Source Group, this unique programme is extended to reward our everyday heroes, with endorsements from NARPO, the Fire Brigades Union, the Prison Officers Association, as well NHS Trusts across the country, and many other highly credible organisations.

Members of the armed forces and emergency services, whether serving or retired, will now be able to receive exclusive deals through the new partnership with Vertu Honda, Forces Cars Direct and sister company Motor Source Group. Chris Taylor, group operations director of Vertu Honda, said: “We are proud that Vertu Honda is working in partnership with both Forces Cars Direct and the Motor Source Group programme to offer exclusive deals for qualifying customers, including those who work in the police, prison, fire and rescue services, NHS and teaching professionals. “Customers can access our wide range of cars through the schemes, in the knowledge they will be getting the very best prices, not to mention the excellent service the whole group prides itself on.”


Vertu Honda SUMMER 2019

13 Vertu Honda Newcastle supports junior basketball team Vertu Honda Newcastle has been helping to keep the senior players, including coach Fabulous Flournoy, on the road with a fleet of Honda cars for the last five years. The dealership is now extending its support to the junior basketball club within the Eagles Community Foundation programme for the second successive season. The aspiring young players of Cardinal Hornets Basketball Club, who are based at Cardinal Hume School in Gateshead and have a total of 120 members ranging from 4 years old up to 16 years old, will proudly wear the dealership logo on their shirts. Chad Ridley, branch manager at Vertu Honda, said: “The Newcastle Eagles are a hugely successful team and they are a credit to the region, continuing to bring home titles to an area which is gaining a reputation as the Northern Powerhouse of basketball - mostly due to their success. We are very proud to be working with the Newcastle Eagles and I’m delighted that we can extend our support to the up and coming young talent in the region.”

Vertu Honda drives colleagues’ careers forward Vertu Honda is supporting the professional development of three colleagues. Matthew Hodgkinson will oversee the company’s Lincoln and Boston sites as general manager and Chris Dibley has been promoted to business manager at Vertu Lincoln Honda, a promotion from his sales executive position at Vertu Nottingham Bikes. Paul French completes the management team as branch manager for Lincoln, on his move from Retford. Matthew has worked in the motor retail industry for more than ten years and progressed through a series of positions including business manager, sales manager and general manager at Vertu Boston Honda. He was acknowledged as ‘General Manager of the Year’ at Vertu Motors’ CEO Awards in 2017 and has established the Boston dealership as one of the top ten-performing sites across Honda’s portfolio of UK dealerships. Paul French brings over thirty years of experience to the Lincoln dealership, having managed the former dealership in Retford. His wealth of knowledge and unrelenting quest for the very highest level of customer service will fit perfectly with Matthews experience. Chris Dibley studied automotive transport design for four years prior

to r) Billy Taylor, Vertu Honda n (lSunderland general manager with representatives from Veterans in Crisis Sunderland

n Chris Dibley, business manager and Matthew Hodgkinson, general manager to joining Vertu Nottingham Honda Bikes in 2015. Chris worked as parts manager, and a sales executive before being promoted to his current position. Chris said: “I am keen to take the next step in my career and would like to thank Vertu Motors for the brilliant opportunity. I have been aware of the work of Matthew and Paul for a couple of years now and am delighted to be working with them.”


SUMMER 2019 Vertu Honda

14 Vertu Honda Bikes – a great ‘club’ to belong to Over the last couple of years something very special has been happening at Vertu Honda Bikes. The dealerships in Grantham and Nottingham have been leading retailers for new Honda bikes and a wide selection of bikes from all manufactures for many years. Responsible for a sales territory which stretches from Doncaster in the north to Stamford in the south, encompassing Lincoln, Boston, Spalding, Melton, Louth, Gainsborough, Newark, Bourne and attracting bikers from Leicester, Nottingham, Loughborough, Mansfield, Doncaster, Grimsby and Kings Lynn the dealerships have a strong loyal following of customers throughout the East Midlands.

Vertu Honda Grantham – Specialist dealer takeS delivery of 2019 Honda GL1800 Gold Wing

The excellent local roads, some of the best in Lincolnshire and Nottinghamshire, are taken advantage of in regular ride outs.

Vertu Honda Grantham is now stocked with the latest addition to the 2019 GL1800 Gold Wing line-up, which is now three-strong. Joining the Gold Wing Tour and Gold Wing Tour with DCT & Airbag, the Gold Wing is now on sale at Vertu Honda Grantham priced from £22,229. Available in the UK for the first time, this variant broadens the appeal of the iconic tourer.

The teams were on tour this summer at the renowned and popular Boston Bike night, and later they will be at the Cadwell round of BSB, 16th – 18th August, a firm favourite, being Honda Racings ‘home’ round. It’s easy to stay in touch with the dealership who both run excellent facebook pages, to follow simply visit and follow on Facebook, or nottingham.

The Grantham dealership is home to Alpha Rider Training, who run the Honda School of Motorcycling. They can take riders through all levels of training from initial CBT to A2, through to a full licence. You’ll learn to ride on a fleet of the latest Honda bikes. If you progress from your initial CBT and step up to the next level you will qualify for £500 towards your next new Honda bike! The dealerships are home to a wide range of clothing and accessories from Oxford including the latest clothing from Alpinestars. Whether you are just starting out and require the right kit to be safe or are thinking of upgrading your existing clothing our shop has some great offers. You’ll also find some great clothing from Honda including the latest BSB range.

Our dealership in Grantham is one of just thirteen dealers have been chosen to retail the Honda Motorcycle flagship model. Offering the highest quality service, befitting of the Gold Wing, these dealers hold a wealth of knowledge on the technological tour-de-force, which they’ll share with every buyer to ensure they enjoy the model to the maximum. Emphasising the leading design principle on the GL1800 of taut styling, the Gold Wing takes on a sleeker form shorn of the top box/rear seat unit that’s fitted to Gold Wing Tour(s). There’s also a shorter, electric screen that creates a tighter and more compact visage, accentuating the base model’s lowerslung silhouette. The less is more approach runs skin-deep too, with the new Gold Wing tipping the scales 48kg lighter than its predecessor. Weight savings found in both the chassis and powertrain have transformed the tourer’s handling; nimbler and more agile the Gold Wing is a better ride than ever in all environments. To experience the all new Goldwing simply book your test ride at Vertu Honda Grantham, 01476 576111.

Honda School of Motorcycling – Vertu Honda Grantham We are very proud to announce that our resident riding school, Alpha Rider Training, based at our Grantham dealership, is now an official Honda School of Motorcycling partner. What does this mean for you? As the world's leading motorcycle brand Honda want everyone to enjoy the freedom of the road safely and confidently. A school was founded where you can learn to do just that. There's no hidden fees or extras (initial test fees, insurance and fuel included) on the Honda School of

Motorcycling courses, and you can learn more about the whole Honda range from our knowledgeable team. Alpha Rider Training has been providing first class rider training since 1994. Ade Thomas. holds a RoSPA Diploma in Advanced Instruction, DIA (Driving Instructors Association) Advanced Motorcyclist, RosPA Gold grade Advanced Motorcyclist, IAM Advanced Motorcyclist, BMF Blue Ribband Grade ‘A’ and DAS Cert Instructor.


Vertu Honda SUMMER 2019

15 Honda does the double at Honest John Kit Awards

Honda scooped two awards at the 2019 Honest John Kit Awards courtesy of the Monkey and PCX125.

Honda UK swept the motorcycle board at the 2019 Honest John Kit awards as the Monkey and PCX125 claimed 125cc Motorcycle of the Year and 125cc Scooter of the Year, respectively. Since its introduction in 2010, the PCX125 has earned the accolade of the UK’s best-selling powered-two-wheeler, surpassing 18,000 sales nationwide in the process. For 2018, the sit-in scooter was overhauled to uphold its reputation for excellent build quality and great value. Majoring in practicality and ease-of-riding, the PCX125 is a credible winner of the 125cc Scooter of the Year award. First retailed in 1961 as a child’s ‘plaything’, the Honda Monkey has evolved into a motorcycle icon, developing a cult following along the way thanks to its funky design, diminutive proportions and enjoyable riding experience. Revived in 2018, the latest Monkey combines the retro aesthetic of its forebears with modern technology; small, light and cost-effective to run, it’s the perfect urban ride and worthy of the 125cc Motorcycle of the Year title. To select the winner for each category Honest John takes a scientific approach, reviewing its website traffic over the past year to identify the most searched-for model, which is ultimately decorated as the winner.

Oxford Products – A Global Leader In Motorcycle And Bicycle Products Established in 1973, Oxford Products Ltd (OXFORD) is a leading global supplier of motorcycle and bicycle products. Earlier this year our two bike dealerships became a retailer for Oxfords best selling ranges including the most popular accessories, wide range of clothing from Alpinestars and helmets from HJC. The huge range of products encompasses everything which makes life on bikes better: from clothing and helmets to accessories, hard parts, locks, luggage and much more! These market-leading products are designed

This means he can teach instructors to teach advanced level, teach the public to advanced level, teach the public to pass their bike test and teach instructors to teach the public to pass their bike test. In short, a wealth of experience to ensure you pass your test and leave with not only a licence but the knowledge and experience to ensure safe and enjoyable riding. Whether you are completely new to two wheels or looking to progress through the licences Alpha Rider Training can offer you the training you need. This now comes with the added benefits of being a partner of the Honda School of Motorcycling. You will learn to ride on a range of the latest Honda bikes. Whether it be CBT, A1, A2 or a full A licence we can offer a training programme that suits. Once you have completed your CBT if you Step Up to the

by OXFORDS in-house by a team of active enthusiasts and skilled technicians, based at the company’s 100,000 sq. ft purpose-built headquarters in Oxfordshire, UK. With the support of the latest CAD technology, a 3D printing suite and a fully equipped test laboratory, they innovate, analyse, test and develop unique products in pursuit of the best experience for two-wheel enthusiasts. To view the latest range of products and get all the advice you will need to ensure the right purchase simply visit our dealerships in Grantham or Nottingham.

next level and pass you qualify for £500 towards a new Honda bike above 125cc of your choice. WHY PICK ALPHA RIDER TRAINING, AN APPROVED SCHOOL OF MOTORCYCLING PROVIDER? • Receive advice on the range of intensive courses available. • No hidden fees or extras (initial test fees, insurance and fuel included) • Learn to ride on the latest range of Honda bikes. Want to learn to ride? Simply call Alpha Rider training on 01476 590390 or visit Vertu Honda Grantham Bikes.

MARKETING UPDATE I hope you have enjoyed this issue of The Link. In all my time with Honda I have never known a time that offers such opportunity for change and advancement. Honda has always been at the forefront of technology, its all new i-MMD Hybrid drivetrain is set to be rolled out across many models in the next few years, this together with the Honda e, Hondas first all electric car, gives you a glimpse into the future. We’ve taken the opportunity to inform you of the forthcoming changes in this issue, as by spring next year the Honda e will be in your local dealerships joined by a Hybrid Jazz. If you haven’t driven a new Honda lately, I encourage you to do so, all models offer improvements in refinement, safety, economy and running costs over their predecessors. There are some great offers from Honda to make driving away in a new Honda easier than you imagine.

Emma Scott

Divisional Marketing Manager Vertu Honda

ManSfiEld – 01623 665 200


Southwell Road West, Mansfield, Nottinghamshire, NG18 4LQ WE ARE





A18 9


.)*!)* =!






:B277.>8$7> .>1>.




:B=2*8;2>.! =)$!

7)..>,$"5> =)$! $' 7) )$05$, ( :7$,;)=! $'









Sir Frank Whittle Road, Derby, DE21 4RX

dURHaM – 0191 375 0500

1 Abbey Road, Durham, Co Durham, DH15DQ

Hylton Cricket Club






doncaStER – 01302 360 055

nottingHaM bikES – 0115 845 4140

Thorne Road, Doncaster, DN2 5DX

Haydn Road, Sherwood, Nottingham, NG5 1EA

nottingHaM caRS – 0115 986 3222 Lenton Lane, Nottingham. NG7 2PT

(%'-/* 6$.*%.

6"8 6"8


#(634! (0


A45 3


,/*2),* (.,/.5 ()60





)%&.( 2/(2,. ()60

lincoln – 01522 536 444

Outer Circle Road, Lincoln, LN2 4JA

A197 A1

River Wansbeck





y Wa ies op Co


A5 2

)%&.( 2/(2,. ()60

Shields Road







SUndERland – Tel: 0191 516 0099

0 A6



Wessington Way, Sunderland Tyne & Wear, SR5 3NX


*.&&,.16+ ()60






RO AD W A6 05





00 7





A18 to Hatfield d





A630 to Town Centre




A18 to Doncaster Royal Infirmary


MoRpEtH – 01670 501 444

Coopies Lane, Morpeth NE61 6JN

Follow us on: Facebook – Vertuhonda and Vertuhondabikes + Twitter – @Vertuhonda and @Hondabikes


dERby – 01332 343 444

boSton – 01205 319 199

Marsh Lane, Boston, Lincolnshire, PE21 7QS







9, ;*&2$8.










;*&2$8.! <,&$

2,.$,. <,&$







7) #):7)*

7)/* ">*7=>



;?D<D9 A+ #C/-13A6<

)7##. ;9<##9



Stockton – 01642 866 660

Concorde Way, Preston Farm, Stockton on Tees, Teesside. TS18 3SE


08 A6

53%#<9,. 2,5 <,&$

0&<;: 2&.#

.,<",24 <,&$



Spittlegate Level, Grantham, Lincolnshire, NG31 7UH

2,.$,. <,&$



A18 4

0&<;: 2&.# 8.$7;9<8&2 #;9&9#

6,:. &$&0; 5&3



A135 A13 5


gRantHaM caRS – 01476 575 777 gRantHaM bikES – 01476 576 111

nEwcaStlE – 0191 272 2881

Scotswood Road, Newcastle Upon Tyne, Tyne & Wear, NE4 7DF 9, ;4#!.#;;


5$=.$-7)* =)$!














A13 5









Profile for vertumotors

The Link ~ Summer 2019 ~ Vertu Honda Group  

The Link ~ Summer 2019 ~ Vertu Honda Group