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Design Proposal Version 2.0 | Date : 27/01/04 | Confedential,for Internal Circulation only |

Signage Program

Jaypee Greens Golf Resort JaypeeGreens Limited, Greater Noida

Document prepared by :

VersionAbsolute Design Studio C-79 Shivalik, Malviya Nagar, New Delhi 110017 Ph: 011-26684712; Email : us@versionabsolute.com


are these

just homes ?

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or are they more ? Confidential | Content Copyright 2004 - Version Absolute, New Delhi.


Jaypee Greens GOLF

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RESOR T


Jaypee Greens offers more.

People who will choose to Live, Work or Visit here will do so because of the LifeStyle, LifeEnrichment, Environment and the High Standards that only Jaypee Greens has to offer. Confidential | Content Copyright 2004 - Version Absolute, New Delhi.


How about a Sign System, for Jaypee Greens, that also offers all that ?

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VersionAbsolute Design Studio

ART.NATURE.SOCIETY A “Total Environment Design” Sign System for Japyee Greens Golf Resort

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Total Environment Design Total Environment Design is a communication system within a spatial system. Land, Buildings, Transportation systems, trees and water all shape our spatial system. We create groups and continuities in signs, designed in coordinated patterns which are harmonious and mutually supportive. This results in signs which are pleasant and constructively communicate from all signs within the group. Total Environment Design ensures that signs are designed not just to effectively Inform, Guide and Advertise, but also as part of the Landscape, built environment and a space for emotional and curious minds. Confidential | Content Copyright 2004 - Version Absolute, New Delhi.


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Art as Backdrop to Standard Signs Sculptures/Installation as Landmarks Art as Information/Indicative Signs

ART.NATURE.SOCIETY Art to enrich, enliven, harmonize and bind the various zones and regions in the development. The estate will be like a large open-air art gallery, where the residents and other user can understand, appreciate and participate in Art. Much like Art Villages in Europe where the streets and squares are marked by Paintings on walls, frescos, sculptures. These will work to define cross-sections. Art in its various manifestations in the development will identify, direct and inform the users.

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No visual clutter/eyesore by obtrusive signs. Preferential use of materials with natural/organic feel. Frequent use of Eductaive Signs on the natural context.

ART.NATURE.SOCIETY Japyee Greens, as evident from the name itself, will be a place of natural beauty. Common urban sign will be an eyesore in such a development, and thus in applying TED, we’ll create signs that will be sensitive to natural surroundings and contribute to them. Also through many informative signs throughout and around the Nature Park, the user will be able to value their flora and fauna rich environment, and help preserve it, as they go along enriching their lives by it. Confidential | Content Copyright 2004 - Version Absolute, New Delhi.


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Special signs leading to places of community interest. In relevant places signs to carry messages in community interest. Signs as platform for exchanges/interaction.

ART.NATURE.SOCIETY In TED Signs act as a means to stimulate exchanges among people who live and visit Japyee Greens, and to stimulate a high grade human relationship. There’ll be billboards integrated into sign in the residential zones. In signs that allow, there can be quotes on better living, on contributing back to the society. Through signing the users will be given the opportunity to communicate within and beyond their own zonal boundaries, a tool to voice issues, concerns, regulations, announcements etc. Confidential | Content Copyright 2004 - Version Absolute, New Delhi.


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Integrated Zoning and User Profiling

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Zone Classification The entire development is to be classified into Zones. These zones are not merely geographical regions on the site but, demarcated across the development based on their purpose and it’s relationship with the entire cross-section of Users; both those staying within the Jaypee Greens Golf Resort and those visiting..

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Leisure

Recreational

Golf Course Club House

Nature Park Sports Cplx.

Commercial

Residential

Shopping Corporate

Villas Apt. Blocks Apt. Slabs

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Meet the Sharma Family They live at Jaypee Greens. and friends

Sanjay

Anjali

Abhishek

Omprakash

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G

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Day Visitor

Resident Guest

Emergency Services


Mr. Sanjay Sharma. - 43 Years Old. - Business Person. - Office in the Jaypee Greens Commercial Zone. - Suave & Social.

Signage Requirements à

Since he is a resident and a daily commuter, will not require any substantial Navigational Signs for personal use.

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Will appreciate Identification signs at various Micro levels, such as floor indicators at office, House numbering in his neighbourhood. And Rest Rooms signs at the club house.

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Will require a speak+recall friendly navigation system at the Macro Level to guide guests from outside (from all points of Ingress and to all points of egress)Jaypee Greens to his Home or Office.

We moved to Jaypee Greens, because we needed an international lifestyle, away from Power Cuts and Traffic Jams.

TED Study While Sanjay does not take an active interest in Art itself, he likes to have Art around him. He values how Art contributes in making any place special. Pretty much as Art, Sanjay enjoys nature, and is even a inclined to know more the Flora around.

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Mrs. Anjali Sharma. - 39 Years Old - Home Maker and Socialite - Art Afficionado - Loves Nature & Shopping

What I like about Jaypee Greens is the amount of greenary and art that is almost Omni-present. I like the absence of Urban Clutter, I like it the organised way !

Signage Requirements à

Anjali is usually Chauffeur driven, so again, Individual need for signage at a macro level is low.

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Occasionally she likes to drive the children to their friend’s home or to the Nature Park. Then she needs Simple and Intuitive Signage.

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She also enjoys signs that introduce new areas to her without the need to study them.

TED Study Anjali knows her Monet from Manet, and is keen to learn more about art. She’d like to be able to tell her visiting friends about the artists of the Artwork & Sculptures they see around the Estate. Social that she is, Anjali likes to know her neighbours and even spend time with them. She’s always looking for new ways to develop these friends.

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Abhishek Sharma -

14 Years Old. School Student Plays Soccer & Loves Cycling. Enjoys Outdoor Activities, such as Trekking & Camping.

I am loving our new home here ! There is a really cool swimmingpool at the sports complex, and guess what ! I can even camp at the Nature Park. Mom & Dad let me out on my own because it’s very safe here, and also very easy to find my way around.

Signage Requirements à

Abhishek with his friends cycles around the entire length of the Jaypee Greens complex, from his home to the sports complex and even upto the Nature Park.

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His dependence on the the Navigation Signage is High. He needs for them to be engaging and at the same time inform him of his immediate surroundings.

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He specially enjoys the touch-and-learn 3D map of the nature reserve, planning his cycling trail.

TED Study Abhishek is a curious young boy, fascinated by the small surprises & Spectacles that the nature has to offer. He stops and looks at little bugs in the nature park, and then tries to locate a sign that tells him about it. He also enjoys climbing trees.

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Omprakash Sharma - 68 Years Old. - Retired Army Officer. - Discplined and Organised. - Plays Golf and Cards. - A little frail with age, and detriorating Eyesight.

I’ve improved my Golf since we moved here. I quite like to go for morning walks at the Nature Park for the variety of trails and there almost military like efficient way finding system.

Signage Requirements à

Mr. Sharma, drives himself to the Golf Course. He likes the fact that despite his being shortsighted he can read the road sign from a safe distance. The Clarity, Colour Contrast and the over all legibilty of the text on the sign is what he credits it too.

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He also likes the fact that the signs at the golf course do not look like the road sign, and maintain the class and aesthetics of the club. TED Study Mr. Sharma is a widower and likes to stay in company of friends, he enjoys the various fora that the Jaypee Greens estate offers him to meet and make new friends, besides places to catch with existing ones, like the “Chess Square” on the way to the clubhouse. He though is detached from art, values all things of high refinement and intellect. His appreciation of the beautiful natural surroundings is high.

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Day Visitor Signage Requirements

- Typically a first time visitor. - Largely on private vehicles, self or chauffeur driven.

Jaypee Greens is a beautiful development and I like the fact that all the buildings and complexes are clearly identified in the sign system. Here I don’t have to stop and ask the Panwala for directions.

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Will require signs explicitly directing and Identifying Destinations and Zonal Hubs.

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Signs clearly informing the visitor of the various regulatory and Instructional information.

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The system should work comprehensively in all the navigation modalities, namely : 1. Directing to the destination. 2. Directing from Destination A to Destination B between zones and Layers through the development. 3. Directing from any zone to the nearest and/or the desired Exit. 4. In the scenario of the guest losing way, the system should provide for relocating to the familiar/major landmark. TED Study The Day Visitor will be very diverse and devising the TED around them is unrealistic. What of course remains, is for them to be impressed be impressed by their rich visual experience here.

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Resident Guest Signage Requirements

- Staying at the Golf Resort. - Discerning and Demanding.

There are various things that make Jaypee Greens a destination for me. Apart from the world class Golf Course, there is a culture rich environment here and lively people for company and to befriend.

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Will require all signs as in the profile for Day Visitor.

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In addition, since s/he is a resident, will have time to slowly explore the place, will need incidental signs introducing new public places.

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Context Information Signs for special places, as near an Art Installation.

TED Study The resident guest by virtue of their having selected the Jaypee Greens Golf Resort as a destination, are bound to be Discerning. They expect high standards of living, which may comprise not just of efficiency and amenity, but Value Addition to their experience in the time they spend here. They would want their time playing golf to be as special as their afternoons tea or the evening stroll.

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Emergency Services. - Are always first time users. - Are always in a hurry. - Are usually in large vehicles, e.g. Fire Tenders, Ambulances.

We appreciate the fact that there are clearly marked designated parking spaces, legible & bilingual signages that are highly visible.

Signage Requirements à

Will require signs explicitly directing and Identifying Specific Destinations across scales and zones

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Signs clearly informing them special infrastructural provisions such as road widths, height clearence, designated parking bays etc.

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They require the sign to be Highly Visible in all light conditions. Clear, legible and Bilingual.

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User x Zone & Sign Requirement Matrix

Sanjay

Anjali

Abhishek

Omprakash

Day Visitor

Resident Guest

Considerations

Requirement

Zone Use

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Emergency Services +

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Residential Commercial Recreation

Residential Commercial Recreation

Residential Recreation

Residential Recreation

Residential Commercial Recreation Leisure

Sign type

Sign type

Sign type

Sign type

Sign type

Sign type

Sign type

-Identification -Micro Scale Navigation -Ornamental Sign

-Orientational -Incidental

-Orientational -Identification -Interactive -Information

-Micro Scale Navigation -Identification

-Orientational -Intersection Installations -Identification

-Orientational -Identification -Instructional/ Statutory

-Orientational -Identification -Instructional/ Statutory

Efficient Direct High Quality

Simple Intuitive

Visible Modules Comprehensive

Visible Modules Comprehensive

High Visible Clear & Legible Bilingual

Engaging Informative Simple

Clear Highly Legible Linear

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Commercial Recreation Leisure

Residential Commercial Recreation Leisure


Other Profiles While the profiles that we’ve shown here are sterotypes of residential occupants there’ll be many more that’ll need to be done, while the actual design of the project.

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More Residents

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Non Resident Golfers

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Non Resident - Club Members

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Nature Park Visitors

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V.I.P.s

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Commercial Visitors

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VersionAbsolute Design Studio

Total Environment Design Classification & Application

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TED Classification The Zone Classification is then used to organise the three factes among these zones. This will determine what sort of content goes and the sign, and how it’s treated. Based on this, we will classify in detail the manifestations of these facets in to specific regions within each zone. All signs within a zone will be tied together by an icon or a background graphic/color which will inform a user of his haptic presence in the site. This will ease navigation by providing the user with points of reference.

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Leisure

Nature Art Society

Commercial Art Society Nature

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Recreational

Nature Art Society

Residential Society Art Nature


Zonal TED applications

1

Leisure

Golf Course Club House

Nature Art Society

In this zone, Art and Nature are equally important. Sign Design / Environmental graphics in these areas will borrow from the colors and materials in this area, often forming a permanent installation. Just as the omnipresence of nature in the golf course/range is inescapable, the presence of art in the club house will only add to the charm of the place.

Sanjay

Omprakash

Guest

Visitor G

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V


Zonal TED applications

2

Recreational Nature Park Sports Cplx.

Nature Art Society

In this zone, Nature takes the front seat, all 60+ acres of it. Sign Design / Environmental graphics in these areas will borrow from the activities prevalent, identifying, defining and sometimes creating a new activity set. Signs here have to be explicit in their instructions at the same time ,engaging and will go beyond the mere function of it by informing and educating the user of his surroundings and activities. Sign nomenclature can be based on activities, distinguished figureheads in sports or local flora and fauna.

Abhishek

Omprakash

Resident Guest G

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Zonal TED applications

3

Commercial Shopping Corporate

Art Society Nature

Art has the most relevance in terms of its commercial and creative aspects in this zone. Corporates have emerged as the Medici’s of today, providing a much needed fillip to modern Indian art . Sign Design / Environmental graphics in these areas will predominately be punctuated with art, enriched by art or will be art objects serving as signs in terms of landmarks, defining places of importance, confluence etc. Nomenclature in this zone can be based on famous artists and signs can apart from directing and informing people, can educate the user about the artist in question.

Sanjay

Anjali

Visitor

Resident Guest

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Zonal TED applications

4

Residential

Villas Apt. Blocks Apt. Slabs

Society Art Nature

How the society functions in such a mixed use development is of paramount importance. Hence TED will stress on this aspect while designing wayfinding modalities. Sign Design / Environmental graphics in these areas will predominately be designed so as to encourage and foster inter and intra residential user group communication, provide a platform for art from within the users to be displayed. Nomenclature in this zone can be such that streets can be named after rivers, and the rest after flora and fauna, such as tower blocks can be named after tress such as eucalyptus, redwood etc.

Visitor

Resident Guest G

Sanjay

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V

Anjali

Abhishek

Omprakash


VersionAbsolute Design Studio

Summary

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Top 3 Goals In projects this size, the objectives of micro-scale elements can largely vary. To maintain a uniformity in communications across scales and functions, a few specifics need to be listed in the form of Top Goals, which are at higher priority for their accomplishments. These Top Goals, also work as an umbrella for more specific objectives that need to be achieved in the sign design execuation.

1. WORK It’s absolutely imperative that the Signage meets it’s function. The function to facilitate movement of people & services effectively, throughout the development.

2. COMMUNICATE The Jaypee Greens Value Proposition should be effectively communicated at all scales. The more intutively the sign system integrates the Value Proposition, the better.

3. ADD VALUE As important as funtion is to signages, it’s mere execution will leave much to be desired. It’s important that the signages don’t just work, but also add value to the entire development.

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Salient Features. à

The Sign system proposed will be in congruence with the overall concept as proposed in this presentation.

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The design scheme will provide a solution that is timeless and elegant even in its ageing.

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This scheme will set a precedence and allow variations that can be implemented in various other developments of similar nature.

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The designs will be lively and engaging at the same time providing true support for representing information in the best way for each context.

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Application of “Total Environment Design” as against isolated design of signages, will creatively and constructively contribute to the aestheics and design of the landscape.

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Navigation in the site will both a pleasant and informative experience.

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VersionAbsolute Design Studio

Thank You !

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Jaypee Greens Greater NOIDA  

Concept presentation for 650 acre Jaypee Greens township. Content Copyright VersionAbsolute Design Studio

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