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Wa yf i n d i n g & Si g n D e s i g n Pr e s e n ta ti o n 02

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02


01

Wa yf i n d i n g S i g n s M a te r i a l Re s p on s e T he ch oi ce of ma te ri a l s f or signs will r ange f r om mater ials that have a pe r m a n e n t s e l f fi n i s h t o m a t e r i a l s t ha t ca n be u pgr a de d t o r e s po n d t o t he cha n gi n g i n fo rma t i o n r eq u i r eme n ts of th e d e v e l op ment over its lif e span. T he ar chitectur al mater i a l s u s e d w i l l w e a t he r o v e r t i m e ; t hi s a ge i n g w i l l cr e a t e t he s e n s e o f co n t i n u i t y i n a s i gn pro g r a m m e t h a t i s e vol v i n g . Th e s e ma te ri a ls ar e also easily r epair ed and maintained using l o ca l r e s o u r ce s . T hi s p a l l e tte a d op ts a n i ndustr ial expr esssion as a homage to the indu s t r i a l pa s t o f t he s i t e .

M AT ERIAL PALLET T E

Ex posed Brick

Indian Standard ‘I’ Section

Treated Hardwood/ Re-constituted wood planks.

We propose the use of machine cut locally sourced bricks for creating the sign base. We see that there are a lot of brick kilns across the river from the site.

For the sign posts, we propose the use of standard I sections from manufacturer ’s such as Jindal/SAIL/Vizag Steel. These sign posts will be PU painted to approved colors.

Wood will be used as an insert/highlight within the sign. Information/ art motif ’s will be laser engraved into the surface of the wood.

glazed ceramic tile application in shop front. Fort-Mumbai.

Ceramic Tile

Retro -reflective Vinyl

Painted/Screen Printed Metal Surfaces

We propose the use of custom manufactured ceramic tiles as a brand extension element within the sign base.

For all vehicular information surfaces, we recommend that we use 3M or Avery retro -reflective vinyl base with an overlay in translucent vinyl. We have used a combination of white & yellow reflective vinyl for our signs.

A lot of our information will be permanent and can be screen printed with UV stabilized exterior grade ink onto painted metal surfaces.

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02


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V i s u a l C o m m u n i ca ti on Stra te g y S i te C i r c u l a t i on 7

01

Wayfinding Strategy

6

5

Fa

ct

or

y

3

Ba

ta

Branding/identification signs Entry/exit sign Vehicular circulation sign Pedestrian signs Space labels Back of House signs Fire & evacuation signs

Rotary 4

R o ta r y 5

4

Ro

r ta

y

3

Project Branding Entry/Exit identification signs Project map Vehicular internal circulation signs Pedestrian traffic signs Rules and regulation signs Lobby signs Unit signs Fire & evacuation signs

2

R

a ot

ry

2

Vehicular navigation signs Pedestrian level maps for local information Pedestrian Wayfinders Rotary address signs Project callout sign Transportation and civic infrastructure signs Community Signs such as noticeboards,annoucements etc

Ro

r ta

y

1

1

Directions to Entries and Exits Public Transportation Signs Signs announcing areas of interest City information signs Public utility signs

Si

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

te

En

tr

y


03

Vi s u a l C o m mu n i ca ti on Stra te g y C i r c u l a ti o n M a p

01

Wayfinding Strategy

T hi s s l i d e i l l u s tra te s rotar y to r otar y timebased cir culation of complet e s i t e .

Parking পার্কিং

5

410m 10min 1 No. Gate Bus Stand এক নম্বর গেট বাস স্ট্যান্ড

4

700m 18min Mallick Bazaar মল্লিক বাজার

3

460m 12min Kalika কালিকা

300m 8min

Railway Station রেলওয়ে স্টেশন

2 you are here

1

600m 15min Budge Budge বজ বজ

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Main Gate

Hooghly হুগলী

Princep School Jetty Shiv Mandir Hiland Greens

Club ক্লাব

Golf Greens Hiland Greens Lake Town Golf Club Mosque Church Auditorium MLCP

Hyatpur দশ এলাকায়

Hiland Aria Elgin Golf Greens Hiland Greens II Children’s Park Bata Factory New Employee Housing

Daspara দশ এলাকায়

Hospital + Hiland Greens II Hiland Greens Extension School Medical College + MLCP Bus Terminal

Samannay Pally সমন্বয় পল্লী

Retail Film Studio School Sports Academy Hiland Green Extension MLCP Temple Puja Badi

Taratala তারার তালা


04

Wa y f i n d i n g Si g n s Pr i m a r y Wa yfi n d e rs

S I D E OP P O S ITE T R A F F IC

T he s e s i g n s w i l l b e ou r pr imar y signs i n th e s i te to g u i d e both Vehicular and p e d e s tri a n tra ffi c. T he s e s i g n s w i l l u s e re tr o - r ef lective s urfa ce s for v e h i cu l a r i n for mation and n on re fl e cti v e s u rfa ce s for pedestr ian i n forma ti on .

P E D E S TRIAN S ID E

TR AFFI C SI DE

3M Retroreflective 4095 Blue DG base

Art insert/Panel The rear surface of the sign can display changable curated art content.

Hiland Greens II হিঘলান্দ গ্রীন্স ২ Pantone 123 C 3M Sunflower 3630-25, 3632-25

Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

Elgin Towers এল্গিন টওেরস

Hiland Riverfront Laketown Golf Club Golf Greens Exit & Transit Information

Gate

1

Gate

1

Pedestrian map highlighting the immediate surroundings and destinations. Screen printed powdercoated aluminium sheets.

Pedestrian destination infographic with destinations mapped with the rotaries. Pedestrian Information Panel: This panel will direct users to the destinations mapped to the rotaries, the distance between them and the time that it takes to walk from one to another.

Modern interpretation of various Alpana patterns can be laser etched onto the surface of wood.

Calcutta Riverside

Pedestrian

CRS HILAND | KOLKATA

Green Verge

Elgin St.

Road

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02

Elgin St.


05

Wa y f i n d i n g Si g n s Pr i m a r y Wa yfi n d e rs Pe d e s tri a n w a y fi n d i n g maps.A ll l o ca ti on s a re p rop os e d to be linked to th e 5 rota ri e s w i th i n t he d e v e l op me n t. Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

All destinations are listed with the rotary numbers. The distance between the rotaries and the average time to traverse between them is mentioned. All city connections are proposed to be bi-lingual. The user’s location has been indentified and the map below is of the detinations one rotary after and one before.

Proximity map highlighting destination within a specified distance from one’s location.

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02


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Wa yf i n d i n g S i g n s Pr i m a r y Wa y fi n d e rs

01

Design Strategy

We can insert graphic panels as well between the flange of the I section.

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set


07

Wa y f i n d i n g Si g n s Pr i m a r y Wa yfi n d e rs

CRS | HILAND | KOLKATA

01

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Design Strategy


08

Wa y f i n d i n g Si g n s C o l o r O p ti on s We ca n e x p l ore th e fol l owing color c ombi n a ti on s for th e i n for mation p a n e l s ba s e d on th e p roject color p re fe re n ce s . Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

Hiland Greens II

Hiland Greens II

Hiland Greens II

হিঘলান্দ গ্রীন্স ২

হিঘলান্দ গ্রীন্স ২

হিঘলান্দ গ্রীন্স ২

Elgin Towers

Elgin Towers

Elgin Towers

এল্গিন টওেরস

এল্গিন টওেরস

এল্গিন টওেরস

Hiland Riverfront Laketown Golf Club Golf Greens

Hiland Riverfront Laketown Golf Club Golf Greens

Hiland Riverfront Laketown Golf Club Golf Greens

Gate

1

Gate

1

Gate

1

Reference palette

Elgin St.

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Elgin St.

Presentation 02

Elgin St.


09

Wa y f i n d i n g Si g n s S e c o n d a r y Wa y fi n d e rs T he s e s i g n s w i l l form th e second level o f d i re cti on i n forma ti on in the site. T he s e wi l l re -i n force th e vehicular tr affi c i n forma ti on a n d s er ve as site u ti l i ty i d e n ti fi ca ti on s i g n s.

3M Retroreflective 4095 Blue DG base

Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

Hiland Riverfront Laketown Golf Club Golf Greens

Elgin Towers এল্গিন টওেরস

Mallick Bazaar

Bata Factory বাটা কারখানার

Exit & Transit Information

Bus Stop Address. As we have the rotaries have numeric addresses, we propose that the bus stops be addressed in bengali alphabets.

Art insert/Panel This can be a changing installation in perforated metal, painted metal or even cast terracotta tiles.

Time Table & Routes

১৮০ ৩০৬ ৩০৬ ৩০৬ ৩০৬

১৮০ ৩০৬ ৩০৬ ৩০৬ ৩০৬

Elgin St.

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Elgin St.

Presentation 02


10

Wa y f i n d i n g Si g n s S e c o n d a r y Wa y fi n d e rs

CRS | HILAND | KOLKATA

01

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Design Strategy


11

Wa y f i n d i n g Si g n s S e c o n d a r y Wa y fi n d e rs

CRS | HILAND | KOLKATA

01

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Design Strategy


12

Wa yf i n d i n g S i g n s Pe d e s tr i a n Wa y fi n d e rs T he s e s i g n s w i l l form th e second level of d i re cti on i n forma ti on i n the site. T hese w ay fi n d e rs wi l l p ri ma ri l y be at the pedestr ian l e v e l a n d for both v e h i cular and pedestr ian i n forma ti on w i th i n th e a ssets.

Apartments

A1a/b - A7 Emergency No.

98100100100

জরুরী নং 98100100100

Apartments

Apartments

A1a/b - A7

A1a/b - A7

Keep your city clean

Emergency No.

98100100100

জরুরী নং 98100100100

আপনার শহর পরিষ্কার রাখা

Apartments

Towers

A1a/b - A7

4 to 8 Visitor’s Bay in Yellow

Keep your city clean

দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

আপনার শহর পরিষ্কার রাখা

We w i l l e x p l ore cre a ti n g a color code which is d i ffe re n t from th e ma i n cir culation signs, within th e a re a s of e a ch re s i d e ntial development. T he i d e a i s to cre a te d i stinction within the lar ger w ay fi n d i n g s y s te m w h i ch will be f or the d e v e l op me n t. Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

Jagtala

এল্গিন টওেরস Sri Ramkrishna Mandir

Towers

শ্রীরামকৃষ্ণের মন্দির

4 to 8

Durga Mandir

দুর্গা মন্দির

Visitor’s Bay in Yellow দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

Apartments

Apartments

A1a/b - A7

A1a/b - A7

Visitor’s Bay in Yellow

Directional sign for pedestrian and vehicular traffic within the residential developments.

Visitor’s Bay in Yellow

দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

Trail markers. Will mark the entry to various activity zones such as jogging/cycling tracks, outdoor parks etc.

Space for control/traffic /ameneties and related information

Trail maps. Signs will incorporate information about ameneties such as jogging/cycling trails, parks and recreational facilities etc. This panel can be also used to give peripheral information such as the project USP’s, local flora and fauna, club timings and information etc.

Calcutta Riverside

CRS HILAND | KOLKATA

Lake View

S i gn De si gn & Wa yfind ing . Aug ust 2016

Lake View

Presentation 02

Calcutta Riverside


13

Vi s u a l C o m mu n i ca ti on Stra te g y C i r c u l a ti o n M a p

01

Wayfinding Strategy

T hi s s l i d e i l l u s tra te s rotar y to r otar y timebased cir culation of complet e s i t e .

L ine ar Map

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

P o l e Li nea r M a p/Br a i l l e

Presentation Set


14

Wa y f i n d i n g Si g n s Pe d e s tr i a n Wa y fi n d e rs

CRS | HILAND | KOLKATA

01

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Design Strategy


15

Wa yf i n d i n g S i g n s A s s e t M a r k e rs

Thes e s i gn s a r e bra n d i n g , id en ti f i c a ti o n a n d inf o r m a ti o n s i gn s .

SIDE D

S ID E C

We p r o p o s e 4 m ta l l fou r s id ed s tr u c tu r e s i n bri ck an d M S I s e c ti o n s w i th p ro vi s i o n f o r p a rce l b ran d i n g, e n tr y/e x i t inf o r m a ti o n , l o ca l ar t ,d e v e l o p m e nt ma p a n d t r an s i t i n f o r m a ti on .

S ID E B

Illuminated branding sign with an abstract background of art printed onto the rear substrate. All text in 3D acrylic letters punched through rear screen printed ACP. Text internally illuminated with LED lamps.

This s i gn w o r k s both a t t he p e d e s tr i a n as w e l l a s t he v e h i c u l a r s ca l e .

Illuminated branding sign with an abstract background of art printed onto the rear substrate. All text in 3D acrylic letters punched through rear screen printed ACP. Text internally illuminated with LED lamps.

Only text and icons to be illuminated.

Panel parallel to traffic will display the artwork in its entirety. This will be illuminated at night.

Note:

SI DE A

Entry প্রবেশ

All text, art and information in this presentation is illustrative and is to demostrate intent only. Project pincode sand blasted into the brick surface

Panel facing pedestrians will have direction information and an ‘about the artist’ section. This panel will also contain the development map.

Princep School Jetty Shiv Mandir Hiland Greens

C B

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Proximity direction in retroreflective vinyl Artist: Dithi Mukherjee Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus et posuere tortor, in accumsan est. Quisque eget nisl ut metus mattis elementum. Donec gravida, enim sagittis aliquam fringilla, nibh velit sagittis tortor, eget finibus arcu ipsum in ligula. Donec eget interdum sapien. Quisque neque justo, efficitur vitae lectus ac, mattis euismod magna. Duis at facilisis purus. Nulla nec velit non dolor cursus laoreet. Vestibulum vestibulum augue sed fermentum sodales. Aenean eu dui ut lorem pulvinar commodo. Donec eu molestie sem, sed semper arcu. Praesent dapibus dui id risus vehicula, id pellentesque quam eleifend. Sed scelerisque metus quis tortor facilisis, ut rutrum tortor lobortis. Pellentesque congue vulputate maximus. Curabitur et venenatis sem.

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Hiland Riverfront Laketown Golf Club Golf Greens

Princep School Jetty Shiv Mandir Hiland Greens

Hiland Riverfront Laketown Golf Club Golf Greens

D A

Visitor parking in yellow bays দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

Hiland Greens II

Do not honk! ভেঁপু ব্যবহার করবেন না

Calcutta Riverside

Calcutta Riverside

Calcutta Riverside

Road

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02

Calcutta Riverside


16

Wa y f i n d i n g Si g n s A s s e t M a r k ers We p rop os e th a t on l y th e e n try /e x i t i n forma ti on , a r twork & bra n d i n g to be i n te rn a l l y i l l u mi n a te d wi th L E D l a mp s . Al l v e h i cu l a r l e ve l te x t w i l l b e re n d e red i n re trore fl e cti v e v i n y l . Ped e s tri a n i n forma ti on will b e i l l u mi n a te d b y th e a mbi e n t s tre e t l i g h ti n g .

Entry প্রবেশ

Hiland Riverfront Laketown Golf Club Golf Greens

Artist: Dithi Mukherjee Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus et posuere tortor, in accumsan est. Quisque eget nisl ut metus mattis elementum. Donec gravida, enim sagittis aliquam fringilla, nibh velit sagittis tortor, eget finibus arcu ipsum in ligula. Donec eget interdum sapien. Quisque neque justo, efficitur vitae lectus ac, mattis euismod magna. Duis at facilisis purus. Nulla nec velit non dolor cursus laoreet. Vestibulum vestibulum augue sed fermentum sodales. Aenean eu dui ut lorem pulvinar commodo. Donec eu molestie sem, sed semper arcu. Praesent dapibus dui id risus vehicula, id pellentesque quam eleifend. Sed scelerisque metus quis tortor facilisis, ut rutrum tortor lobortis. Pellentesque congue vulputate maximus. Curabitur et venenatis sem.

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Princep School Jetty Shiv Mandir Hiland Greens

Hiland Riverfront Laketown Golf Club Golf Greens Visitor parking in yellow bays দর্শকরা হলুদ উপসাগর পার্কিং করার জন্য অনুরোধ করা হয়

Hiland Greens II

Do not honk! ভেঁপু ব্যবহার করবেন না

Calcutta Riverside

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Calcutta Riverside

Presentation 02

Calcutta Riverside


17

Wa y f i n d i n g Si g n s A s s e t M a r k e rs

01

Design Strategy

Close up detail of the ceramic tile cladding

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set


18

Wa y f i n d i n g Si g n s E x te r n a l Ve hi cu l a r Tote ms A s p rop os e d i n ou r s tra tegy pr esentati on b e fore , a l l th e e n tries and exits h a v e to be n u mb e re d for the ease of i d e n ti fi ca ti on a n d n a v i g a tion.

We propose to display local art in the rear surface of the entry totems instead of leaving them blank. This surface will be visible to pedestrians entering and exiting the site. These artworks will be front illuminated.

Note: All text, art and information in this presentation is illustrative and is to demostrate intent only.

Internally illuminated entrance numbers and vehicular identification/directional sign. These signs will help the motorist identify the entrance and distinguish between the many entries and exits. Only the information will be illuminated. These signs are scaled in order to be read from within vehicles.

2 Autorickshaw Illuminated information in punch through acrylic letters.

Illuminated information in punch through acrylic letters and icons.

অটোরিকশা

Resident’s Vehicles রেসিডেন্ট এর যানবাহন

Sales Office বিক্রয় অফিসে

Wire cut exposed brick peir base.

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02


19

Wa y f i n d i n g Si g n s E x te r n a l Ve hi cu l a r Tote ms

01

Sign rear to be used for display of art/graphic theme.

Internally illuminated vehicular direction sign. Letters in acrylic, through cut and punched through rear painted metal base.

CRS | HILAND | KOLKATA

S i gn De si gn & Wa y find ing . Aug ust 2016

Presentation Set

Gate number text is proposed to be internally illuminated.

Design Strategy


20

Wa y f i n d i n g Si g n s E x te r n a l Ve h i cu l a r Tote ms

CRS | HILAND | KOLKATA

S i gn De si gn & Wa y find ing . Aug ust 2016

01

Presentation Set

Design Strategy


21

Wa y f i n d i n g Si g n s E x te r n a l Ve hi cu l a r Tote ms

CRS | HILAND | KOLKATA

S i gn De si gn & Wa y find ing . Aug ust 2016

01

Presentation Set

Design Strategy


22

Wa y f i n d i n g Si g n s D e ve l o p m e n t B ra n d i n g Si g n O p ti on- 2

01

Design Strategy

External branding sign in plasma cut corten steel panels with the text reverse cut from the metal sheet fixed onto an ‘I’ section frame. Sign to be illuminated with ground burial lights.

CRS | HILAND | KOLKATA

S i gn De si gn & Wa y find ing . Aug ust 2016

Presentation Set


13

Wa y f i n d i n g Si g n s D e ve l o p m e n t B ra n d i n g Si g n O p ti on- 1

01

External branding sign in frees standing letters made of corrosion resistant steel, PU painted gloss. These letters will be mounted on a concrete base. These letters will be illumimnated using ground burial lamps.

CRS | HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation Set

Design Strategy


00

Wa y f i n d i n g & Si g n D e s i g n Pr e s e n ta ti o n 02

END

CRS HILAND | KOLKATA

S i gn De si gn & Wa yfind ing . Aug ust 2016

Presentation 02


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