'THIS IS WHO WE ARE. WE ARE THE SOUL OF JB.'
In 2004, the JB Arts Festival (then known as the Johor Arts Festival) made its debut in the quiet, sleepy city of Johor Bahru. Nine years on, we can see how much JB has woken up and changed to become a city with a new life. The JB Arts Festival contributes to this new life by allowing artistic expression to breathe through the city, thus going hand-in-hand with its modern development to give Johor Bahru its own soul and identity.
LIVE THE ARTS! BUDAYAKAN SENI! 艺享人生！