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Development Portfolio.

Table of Content

A Psychology graduate f Universitas Pelita Harapan w practical experience in cont development, marketing, and dig communication.

I am a passionate and results-dri individual who thrives under press and enjoys creating impac audience-focused content acr various platforms. In the early sta of my career, I am eager to furt develop my skills in content strat and storytelling, while gaining han on experience and contributing t creative, fast-paced te environment.

WORKEXPERIENCE

MarketingCommunication&EventCoordinator

AWANNGROUP

Contract

November 2023 - August 2024

RESPONSIBILITIES

JOB DESCRIPTION

As a Marketing Communication & Event Coordinator, I was responsible for crafting and executing integrated marketing communication strategies to strengthen brand visibility across multiple platforms. I created engaging content tailored for digital media, print, and advertising, while managing daily operations on social platforms.

Developed and executed content for digital, print, and advertising channels to enhance brand visibility and engagement.

Managed daily operations of the brand’s Instagram account, including content planning, scheduling, caption writing, and community interaction.

Led TikTok growth strategy, resulting in a +17,042% increase in followers within a short period through targeted content and trend alignment.

Negotiated and secured sponsorship deals to support and elevate brand events.

Proofread all promotional, operational, and publishing materials to ensure clarity, accuracy, and brand consistency.

CurriculumDeveloper

StellarWomen

Internship

August 2022 - February 2023

JOB DESCRIPTION

As a Curriculum Developer, my role is to participate in the preparation of program curriculum according to demand in detail and obtained from trusted and clear sources. I also did in-depth research on all the materials used in the program materials, as well as brainstorming with other divisions so that the program contents could be conveyed clearly. I work closely with other divisions, stakeholders and clients to fulfill all requirements within agreed deadlines

RESPONSIBILITIES

Conducted research to identify suitable topics for the event.

Participated in the creation of the following event materials: pitch deck program, curriculum design, terms of reference, speaker profiles, cue cards, question lists, and event handbooks.

Assisted in discovering outstanding individuals for the event's potential speakers.

Participated in designing and assembling concepts for handbook content throughout a 6-month period.

Assisted in the translation of handbook materials.

Supported in online event programs.

CurriculumDesigner

StellarWomen

Internship

August 2022 - February 2023

INTERNSHIPPROJECTS

AKSIPerempuan

AKSI Perempuan is an incubator program powered by Tjufoo that brings an immersive learning experience where we connect female startup founders to discover impactful business tactics and stimulate collaboration. We aim to unlock the potential that females have in leading their companies and also escalate their growth through a curated mentorship program led by experts.

REQUIREDSKILLS

Curriculum Design

Project Management

Content Writing

Presentation

PROGRAMPURPOSE

Nurture startup ecosystem led by women in Indonesia.

Strengthen and scale the potential of consumer startup.

Empower female leaders through community-based activation.

PROGRAMDELIVERABLES

Kickoff Press Conference

2 days of business bootcamp

Start-up incubator for 10

Demo Day

Partnership exploration

Closing event

INTERNSHIPPROJECTS

AKSIPerempuan

CurriculumDesign

Developed a program consisting of research, planning, monitoring, and assessment in order to achieve the specified aims and objectives of accelerating the growth of women-owned enterprises in Indonesia.