Page 1

Hermit’s Peak

Watershed Alliance Nuestra Tierra, Nuestro Futuro

Style Guide Design by Veronica Black Spring 2011


Table of Content Initial Design ... 4 Type Face

... 5

Color Palette ... 6 Logo

... 7

Business Card ... 8 Letterhead

... 9


Initial Design 4


Type Face 5

Worstveld Sling 60pt Worstveld Sling Bold 60pt Worstveld Sling Bold Oblique 36pt Worstveld Sling Extra 36pt Worstveld Sling Extra Oblique 36pt Worstveld Sling Oblique 36pt WorstveldSlingExtra2Oblique 36pt

Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance Hermit’s Peak Watershed Alliance


Color Palette 6

Base

A1

A2

100K

50K

Bridge2

Base R-135 G-104 B-75 C-40 M-53 Y-72 K-21 HEX-88694C

A1 R-101 G-175 B-202 C-59 M-16 Y-14 K-0 HEX-66AECA

Bridge1 R-157 G-186 B-201 C-30 M-8 Y-7 K-13 HEX-9DBAC9

Bridge2 R-168 G-160 B-153 C-10 M-13 Y-18 K-31 HEX-A8A099

Bridge1

A2 R-149 G-168 B-172 C-40 M-22 Y-25 K-5 HEX-95A8AC


Logo 7

7.5”

3”

7.5”

Hermit’s Peak 3”

Watershed Alliance Nuestra Tierra, Nuestro Futuro


4.5”

Hermit’s Peak

3”

Watershed Alliance Nuestra Tierra, Nuestro Futuro

Name N. Name

Business Card 8 Worstveld Sling 30pt Worstveld Sling 25pt

1234 Street Las Vegas, NM 87701 505-123-4567 address@email.com www.website.com

4.5”

Hermit’s Peak

Watershed Alliance Nuestra Tierra, Nuestro Futuro

Name N. Name

1234 Street Las Vegas, NM 87701 505-123-4567 address@email.com 3” www.website.com

Worstveld Sling 55pt Worstveld Sling 12pt

4.5”

Hermit’s Peak

Watershed Alliance Nuestra Tierra, Nuestro Futuro

Name N. Name 3”

1234 Street Las Vegas, NM 87701 505-123-4567

address@email.com www.website.com

Worstveld Sling 55pt Worstveld Sling 12pt


Letterhead 9

Hermit’s Peak

Watershed Alliance Nuestra Tierra, Nuestro Futuro

Dear Sir, Na consequis etuero consed elisit nullam nummy num dolesen iscillutpat. Ut velenim vel doloborem etumsan velenissed ea facipis el ulpute te doloborem ipsustiscing etue duisim nim quamet esto dipit acin vullum nonsenis nos at, sum velisi et aut la facilisl ulla con hent lamet lut ut at. Ut adio odolore feum exercip ismodigna aut venibh ent atie dolenit, sit veliquamet wisciliquate facilit volore volobor init iuscidunt wisl ut aliquipit, sit iustionsenis acipsusto ero coreetum dolorem dipsuscil dionullam ipsusci blaortisi. Ex er iustrud el ut alit autatet, vel ullamconsent lorerciduis am, con eum iniamco mmodolorem doloreet, summolo reetue velisis adipit vel utate etuerci duisciduip eugue vullandio et doluptat lummodiam volorem dolorero dolobor ercillaorer sustisl dip et lor susto consed et laorem essisl ulpute exero dolor se doluptat adigniscip eum quationulla feugait aut at. Ibh exercilla conseni sciduis adiam, volore volummo dignim velisim do consequis acinci bla feum exer am aute ea conulputpate tat alit wis nonsecte exeros nullan henisi tio exercil ing eugiati smodit, quip et luptatem quate delisci ea amconsent alisi. Rud et lum dolortis nulla faccum il ute modipit ute magnibh et utpate consenit nulput autet nismod min henim zzrit, qui tissed ex eliquisit nim qui tet, consed tate elisi eu faccumm oluptat lor alit venibh eugueriusto diam ipismod tem dolesendre vel utatue dolutat. Ut num num zzriusto eliquat adio odolenit nissenibh euis nosto doloreetuer illa adionulputet ipsusci psumsandipis niamet at vendreetum Vullaore delesectem ing esto odion ullaortin vel iliqui et ad ting essed euguerc ilisse feummy nulla facing etuerostrud molorerci blan veliquis aliquipit alis num diam iusto digna consent lut venim qui te Uptatum dolesen drerat atue modolup tatumsan ut praesenim iure ming et luptat. Guero con elit ipsusci ncidunt nullan ut ex euis nibh eummod tem irit lam zzrit incidunt adiat veraessi. Duis nisit landre dit lumsan velesed delenit laortio nsequis exer irit et aliquipsum delisi blamcommodit veliquis num velit iurem in erat. Ut wis nisl ut del irit ut del iriliqui tat venim et ipsuscilit ilit aliquipsum dunt lore do odiam vercinit, suscipit atumsan vullaorem adigniat ing eum at, quis nulla aliscilit, cortin veniat, sum dit, sum Sincerely,

Name Name 1234 Street Las Vegas, NM 87701 505-123-4567 www.website.com

Hermit's Peak Watershed Alliance  

The Watershed Alliance is a non-profit in the local community. For a typography project the class showed ideas for a new branding logo. I wo...

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