B12 Saturday, December 24, 2011 - The Morning Star
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Business
EDITOR: GRAEME CORBETT
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Sleigh rides add jingle to holidays JENNIFER SMITH Morning Star Staff
Santa won’t be the only one riding jovially atop a sleigh this winter. An old-fashioned tradition has returned up at Silver Star Mountain Resort – horsedrawn sleigh rides. Wild Horseman Adventures took over the fleet of horses and sleighs earlier this year, and is continuing with the tradition of offering couples, families and friends a memorable ride. “I think it’s really good that the horses are here because it gives people options,” said Stew Brown, owner of Wild Horseman Adventures. Whether it’s skiers or boarders looking to take a break from shredding, families taking in the sights at the Star, or a couple seeking a romantic evening, Brown offers options for everyone. Snuggle up on the sleigh benches and let the gentle giant Percheron or Canadians pull you on a winter wonderland journey. Brown offers both quick tours around the village parking lot or wilderness trails complete with hot chocolate and/or dinner at the Wild Horseman’s Cabin. “We put out a good product and I’m proud of it,” said Brown, whose wife Leslie Garcia slaves over home-cooked meals for guests in the intimate cabin. The sleighs can accommodate up to 10 people, while trips can be made to fill the cabin to a capacity of 40 people. Those a little horse-shy are assured that safety is a top priority. “It’s only two horsepower so it’s not that fast,” laughs ‘Pappi’ Stewart Brown. The excursion has become a popular winter tradition at Silver Star, often running at capacity over the Christmas holidays. The
JENNIFER SMITH/MORNING STAR
‘Pappi’ Stewart Brown, of Wild Horseman Adventures, guides a team of horses through the village at Silver Star Mountain Resort. Wild Horseman has even hosted several company gatherings and large groups since getting the sleighs up and running Dec. 1. Along with a special Christmas dinner sleigh ride, the Wild Horseman has teamed
up with Outdoor Discoveries to offer a number of adventures, including a New Year’s Eve extravaganza. Brown has dreams of expanding the list of options to eventually include lunch rides,
and he would also like to see some other four-legged rides brought up to the Star. “I want to do dog sled up here, I just need to learn how to drive dog first,” grinned Brown.
Car dealers rev up clean energy
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here has never been a more exciting and inspiring time to be part of the automobile industry in North America. In B.C., new car dealers are not only steering the province along a new, greener highway, but also serving as a major partner within each of our 54 provincial communities. There are more than 350 new car and truck dealers throughout B.C., supporting 34,000 full-time jobs and pumping almost $10 billion into the economy. In 2010, our members provided $1.8 billion of the total B.C. gross domestic product. That’s comparable to the boost sparked by the 2010 Olympic and Paralympic Winter Games. We provide 15,000 direct jobs, with dealerships employing an average of 40 full-time and seven part-time workers, who get higher pay rates than their retail counterparts. At the top of the priority list for our members is working with auto manufacturers to bring clean energy, fuel efficient and highly innovative vehicles into the B.C. marketplace. Huge technological advances in auto and truck manufacturing mean more energy efficient vehicles are now available, and from 2011 to 2016, average fuel efficiency is expected to increase by up to four per cent every year. B.C. new car dealers offer a full range of energy-efficient vehicles, and we are looking forward to adding more clean energy options down the road. They include hybrid electric
vehicles (HEVs), which run on two systems: a conventional gasoline-powered engine and an electric motor. The electric motor gives a vehicle extra power when it is accelerating or going uphill and can power it over short distances. Meanwhile, the gasoline engine and a special braking system recharge the battery. Plug-in hybrid electric vehicles (PHEVs) take this a stage further with a larger battery that can be recharged using the vehicle’s gasoline-powered motor. Typical PHEVs can drive between 20 and 40 kilometres on the electric motor alone, enough for many people’s daily needs. Electrical vehicles with extended range can drive between 40 and 80 kilometres on electric power alone – and then keep going, thanks to a gasoline-powered generator. Battery electric vehicles (BEVs) are powered solely by electric motors and are charged by Blair Qualey plugging them into a standard household outlet. They have a range of 100 to 200 kilometres and have zero pollution. Using energy efficient systems can also put money back into drivers’ pockets. Studies show the annual cost of running a car would drop from $1,600 for a gasoline-powered vehicle to $1,000 or less for a plug-in hybrid and to just $400 for a battery-powered electric vehicle. We’ve been working hard to get inefficient vehicles off the road, to make sure more cars and trucks on B.C. roads meet today’s standards. That’s why B.C.’s new car dealers
GUEST COLUMN
have endorsed the SCRAP-IT program, which has already taken more than 30,000 older vehicles from B.C. roads, leading to a cut of 200,000 tons in greenhouse gases. New SCRAP-IT incentives were recently announced for consumers who scrap their 1995 or older vehicle and replace it with one that is 2004 or newer. They include cash incentives and dealer discounts of up to $1,250, based on the amount of carbon dioxide reduction achieved. Other incentive options include TransLink and West Coast Express passes worth up to $1,359, $750 in car-sharing or ride-sharing credits, or a $500 discount off the cost of a new bicycle. We are also delighted to support the new, $7.5-million Clean energy vehicle (CEV) Incentive Program, which we helped launch, along with the B.C. Ministry of Environment and LiveSmart B.C. Launched Dec. 1, it will see consumers save up to $5,000 off the pre-tax price of a new CEV. We’ve been working with car and truck manufacturers to attract new CEVs to B.C. and the new incentive program is an important step, aimed at encouraging vehicle manufacturers to choose B.C. when they develop and deploy new energy technology. There are already 12 different vehicles made by eight different manufacturers that qualify for the CEV incentives and more are being developed. Visit www.cevforbc.ca for detailed information on vehicles that are eligible for incentives, and at which level. Blair Qualey is president and CEO of the New Car Dealers Association of B.C.