Wednesday, March 31, 2010 - The Morning Star D19
2010 Business Review & Forecast
Added attractions hope to boost ranch PATCH HUTCHINSON For The Morning Star
The City of Vernon came through with more than $100,000 to get the season going at Historic O’Keefe Ranch. But the ranch knows it must blaze a trail toward sustainability and find other sources of funding. “If we increase our visibility, that will not be a problem,” said Catherine Lord, general manager. She has been advised that the ranch can allot space for about a dozen dry campsites and still be in compliance with the Agricultural Land Reserve regulations. Dry camping refers to self-contained RV units that have their own washroom and electricity. Survey work began in February to build a bridge over the creek at the west end of the parking lot, so that the sites can open for the 2010 season.
Visitor attendance was 18,000 in 2009, down from 24,000 the previous year and the all-time high of 30,000. Lord, who was hired as general manager when the season was in full swing, blames the faltering economy. She plans to boost the numbers with added attractions, increased events, new displays and better presentation of the heritage ranch equipment, affectionately called “the bone yard.” Capital improvements were a focus last year, with roofing and electrical upgrades and renovating the front entrance so that visitors go through the new Trading Post gift shop. Projects included an increase of 2,000 volunteer hours and this season will bring renewed efforts to attract and retain volunteers.
PATCH HUTCHINSON PHOTO
Catherine Lord, general manager at Historic O’Keefe Ranch, spruces up the grounds in preparation for the 2010 season official opening on May 9.
See COWBOY page D20
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