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INDEX GET MORE FROM YOUR MARKETING, NOW!
Three Dimensional Branding®
Memberships & Associations
Graphic Design & Corporate Identity 12 Multicultural Marketing
Tradeshow & Exhibit Marketing
United Nations Multilateral Fund
The Cocoa House
Web Design Samples
MARKETING SHOULD HAVE INTENT, PURPOSE AND DIRECTION. MARKETING SHOULD BE A VERB.
GET MORE FROM YOUR MARKETING, NOW!
Marketing Should Be a Proﬁt Center, Not a Cost Center. The bottom line is that your marketing should make you and your business money.
If you’ve got a bunch of pretty graphics and pithy slogans but sales are in the toilet, you need to take a long hard look at your plan. Our approach with new clients is to honestly ask ourselves whether or not we feel that we can positively impact their bottom line. The answer isn’t always obvious and sometimes we can’t because some ﬁrms issues extend far beyond marketing. We oﬀer a range of services including: Marketing Strategy Graphic Design & Corporate Branding Digital Marketing Traditional Marketing Tactics Copywriting Exhibit & Trade Show Marketing Multi-Cultural Marketing
We would love to learn more about your business and marketing needs. Contact us today, for a complimentary consultation.
THREE DIMENSIONAL BRANDING® Verb Strategy & Creative is a strategy-ﬁrst agency. Our solutions are based on the speciﬁc needs of each organization that we work with, taking into account their business goals and objectives.
We begin by doing a single important task. We listen. We listen to what your pain points are, to where ideally you’d like to be and to the issues that you’ve come across. This process results in the development of a customized solution built around Verb Strategy & Creative’s Three Dimensional Branding model. Corporate Identity Value Statements Internal Marketing Graphic Design Marketing Plan Sales Strategy Branding Strategy
Verb Strategy & Creative’s Three Dimensional Branding approach is founded on two very important principles: The importance of an integrated marketing & communications program which presents a consistent marketing message at every point of contact with consumers; That the brand itself is the heart and soul of your company, your promise to your consumers, and that it is your ability to meet that promise consistently that separates you from the competition.
Sales Strategy Lead Generation Sales Incentives CRM Market Segmentation
07 Three Dimensional Branding Integrated Marketing Mix Model
Sales Print Advertising Out of Home Radio Advertising Video
Direct Mail Direct Response Variable Printing Inbound Marketing
Special Events Direct Marketing
Trade Shows & Exhibit Marketing Corporate Events
PR Planning Media Relations Content Marketing Social Media Press Releases Blog Posts
Online Marketing Search Marketing Websites Marketing Automation
PARTIAL LIST OF CLIENTS & INDUSTRIES Access Capital Corp.
Cansec Systems Canchilla Associates Canadian Truck & Reefer
Independent Power Finance Corporate Training Physiology/ Engineering IT Biometrics/ Engineering Fur Brokerage Containers Shipping Hospitality
Edan Employment Health Canada Healthscreen Joe & Jans Charter & Tours JTC Security Inc. Liburdi Engineering
Eatwellâ€™s Cookies Scintrex Ltd. Tadaa Wireless Inc. Touchwood Custom Homes Inc. Canadian Ass. of Black Journalists
Health Ministry Insurance Travel Security Welding/ Engineering Metrology/ Engineering Snack Food Product Healthcare Geophysics/ Engineering Custom Home Builder Military Supplier
MEMBERSHIP & ASSOCIATIONS We are members of the following associations:
RGD ONTARIO Graphic Designers of Ontario (RGD Ontario) represents more than 3,000 graphic designers, managers, educators and students across Ontario. is to serve the best interests of both the graphic design industry and the public: Establish, promote and regulate standards of knowledge, skill and ethics for graphic designers in Ontario.
AIGA about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGAâ€™s mission is to advance designing as a tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional
AMERICAN MARKETING ASSOCIATION in North America. It is a
teaching and study of dedicated to serving the whose backgrounds are culturally diverse and who seek an understanding of
the source that marketers turn training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include
from every industry.
As a global leader in
Challenging viewers to think further about the important brands now and in the future. Brandchannel.com is unique from other branding-related websites in that it is global in content, has an independent, unique voice. While not a we do subscribe to and contribute to the content
Nielsen provides clients the most complete understanding of what consumers watch and buy which is key to making the right decisions -- decisions that Whether our clients are in media, consumer packaged Nielsenâ€™s expansive data and provide market context and and integrity.
Our services revolve around our Three Dimensional Branding model and are meant to support the development your brand. By employing our Three Dimensional Branding strategy, we ensure that your corporate marketing achieves its primary objective, all the while building on the brandâ€™s equity & loyalty. Our services include: Marketing Strategy Graphic Design & Corporate Branding Digital Marketing Traditional Marketing Tactics Copywriting Exhibit & Trade Show Marketing Multi-Cultural Marketing
MARKETING STRATEGY A Verb strategic marketing plan is a roadmap designed to clearly: Deﬁne the objectives and priorities of your business Determine your placement, market position, industry and competition Generate a unique selling proposition Identify the ideal customer proﬁle and how to locate such customers Plan optimal promotional strategies and tactics Identify strengths, weaknesses, opportunities and threats Determine the optimal marketing budget Evaluate the eﬀectiveness of your marketing campaigns
This isn’t new; you’ve heard it before—If you fail to plan, you plan to fail. Without marketing planning there’s no way to know if your marketing is eﬀective.
An unfortunate reality is that far too many companies take short cuts in their business planning and fail to take many of the necessary and critical steps to ensure their businesse’s success. A marketing plan should be looked upon as a road map, which will help you achieve your business objectives. We all may know where we want to go, but we need a plan to ensure that we get there, plus a few reminders along the way. Verb Strategy & Creative works with each client to develop formal marketing plans, from their vision, mission and goals, to the corporate objectives of the organization, then down to individual action plans for each part of the marketing program. These detailed action plans include speciﬁcs about our client's unique selling proposition, pricing strategy, the sales and distribution plan and direction for advertising and promotions.
Need to revisit your ﬁrm’s marketing program? Contact us today for a complimentary consultation.
GRAPHIC DESIGN & CORPORATE IDENTITY The American Marketing Association (AMA) deﬁnes a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to diﬀerentiate them from those of other sellers”. This deﬁnition is technically correct—yet absolutely lacking. At Verb Strategy & Creative, we approach branding as an exercise that begins by identifying all that is unique and distinct to your product, service or brand. And in those instances where we ﬁnd ourselves in a commodity-type situation, we work closely with our clients to create/identify diﬀerentiation—a process that we refer to as “Brand-Aid”.
Once the heavy lifting is done, we proceed to develop a branding strategy that eﬀectively communicates the brand´s competitive advantage to the market. An eﬀective brand identity will: Deliver a clear message Establish credibility Create an emotional connection with prospects Engage buyers Strengthen customer loyalty
A strong brand is invaluable as the battle for customers intensiﬁes day by day. It’s important to invest time in researching, deﬁning, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. Our Deﬁnitions: Brand: the promise of an experience, delivered. Branding: the identiﬁcation of, or the creation of, and then exploitation of, sustainable competitive advantage. Interested in taking a closer look at your company’s corporate image? "Contact us for a complimentary consultation."
MULTICULTURAL MARKETING The value and importance of market segmentation has never been greater than in today’s global community and Verb Strategy & Creative is keenly aware of the need to communicate eﬀectively with every type of audience, particularly with the various ethnic communities represented across the country. Multicultural copywriting & design requires specialized skills and a keen awareness of what appeals to whom, when and where. We have the expertise to identify the individual needs that exist within diﬀerent ethnic groups and establish a unique connection for your brand in a way that resonates with each of them. With a blend of the right messages and media designed around your brand’s core corporate identity, we help you engage with this special audience and strengthen connections.
In our pursuit of excellence in the area of multicultural marketing in Canada, Verb is one of the founding agencies of Cornucopia, the Association of Multicultural Marketing and Communications Professionals. This research-based organization has been created to provide critical tools & resources to the marketing community as well as training, professional development and networking opportunities. You may preview some of our multicultural work at our website; www.verbsc.com/multicultural or contact us to learn how we can help to position your brand in the most relevant manner possible to emerging communities.
TD Canada Trust, Bell Canada and Johnnie Walker Whisky are a few of the many brands that we’ve helped build long-term relationships with their multicultural consumers.
TRADESHOW & EXHIBIT MARKETING From booth selection & boothmanship to deﬁning objectives and post-show follow-ups. Verb Strategy & Creative can help you to eﬀectively maximize your “Return-on-Tradeshow Investment”. Our understanding of exhibit marketing ensures that our clients gain every advantage and opportunity to achieve their stated goals from their exhibiting program.
Attending a tradeshow is often the most expensive marketing/sales event that a company undertakes each year. As a result, it is very important to make sure that everything possible is done to ensure that the investment you make is maximized before, during and after the show.
Today, the most eﬀective exhibitors are the ones who are prepared to spend more time with a visitor than just handing out brochures or collecting business cards. Making tradeshows work for you means providing answers and solutions with personal attention to visitors at your exhibit. Remember though that a booth display is not always the best way to get noticed at a show. Compare the cost of space, shipping, travel and staﬀers’ time to the results you hope to achieve. Sometimes sponsoring a lunch or a coﬀee break, or holding a breakfast hospitality event at the show would be a smarter use of your marketing dollars. Notice that the most successful ﬁrms are often linked to the trade event on levels beyond simply exhibiting. Need to improve your return on trade show investment? Contact us today for a complimentary consultation.
COPYWRITING Great copywriting isn’t about writing well. It isn’t about the art that is literature. It’s marketing. It’s about making an emotional connection with the consumer. It’s about ﬁnding ways to cut through the mental clutter to capture someone’s attention and convincing them that yours is the only possible solution for them One of the worst mistakes companies make is assuming that just anyone can write copy and that copy-editing is the same as copy writing.
Well-conceived messaging that is engaging and unique can reinforce your corporate identity and increase awareness and brand recognition. Poorly imagined writing can alienate your marketplace.
Our copywriting team is trained to give your brand a distinct personality, with a coherent and consistent tone of voice that integrates everything from oﬄine print components to interactive web work and other collateral. Verb’s copywriting stands out for its comprehensive research, thorough analysis and persuasive SEO strategy. Drafting content for your new website or brochure? Contact us today for a complimentary consultation.
CASE STUDIES Mede-care
Mul ateral Fund
Whole Oﬃce Canadian Associa Eatwell’s Cookies
MEDE-CARE Toronto-based Mede-care Healthcare Solu
was to increase brand awareness for Mede-care as well as
facilitator in the country, commissioned Verb to develop the next decade. The Objectives: MDS documentation and reporting for: community
Place an emphasis on the care nature of their suite of
Long Term Care Mental Health Homer Care
Visually demonstrate that Mede-careâ€™s product suite is modular and can be used as a whole or in part The Solution: This project demanded that Verb clearly and completely suite of products, how they operated as well as the ancillary services and support the folks at Mede-care provided its clients, so that the proposed concepts would appropriately
In developing this concept: We considered color theory and psychology Mede-careâ€™s management however did not feel that their
top of mind
the visual messaging
UNITED NATIONS MULTILATERAL FUND Create a logotype indepenent of the United Nations that would appeal to the general public in their desir to increase brand awareness. The Solution: with the control measures of the Protocol. The Secretariat operates and administers the fund and issues funding to member countries and agencies worldwide.
given that its primary audience includes member countries and not individuals. However, with an increased public awareness of the impact of ozone world-wide on the climate, the need for a greater public image had grown.
public awareness of the Fund. The Objectives: The client wanted a designed logotype that would visually set them apart from other global ozone related organizations and convey a strong impressionable image of who they are. The client wanted a design that would not follow the industry norm for logos featuring a planetary mass with some depiction of a layer of protective ozone.
Our design recommendation was based on the concept of an umbrella. We felt that the shape and function of the umbrella ﬁt well as a symbol of protection that the ozone layer provides the earth and those who occupy its surface. Just as an umbrella protects us from the rain, many of us (be it an umbrella, parasol, sun shade) also pull it out on blistering days to avoid being scorched by the sun. Visually we also wanted to make reference to the umbrella role that the Multimedia Fund plays to countries and ozone related organizations worldwide, acting as a protective agent. The segments of the umbrella form the horizon of the globe and with the longitudinal lines, Tadaa! We have our Earth. With the longitudinal lines showing segments of the earth, we have the suggestion of the multilateral nature of the organization. There are no continents rendered so it simply suggests ‘around the globe’ without being speciﬁc. There is a glow around the horizon to suggest the atmosphere and the ozone layer even though it is invisible in nature.
WHOLE OFFICE The Solution: clients across North America for over 15 years. it is old and dingy, with no two pieces the same and that of a bunch old used car salesmen types (well that might be
not follow the suggested visual design (square), the logic stands to reason. considered the minimalist design style of Bauhaus in, early whether a building, windows, rooms or cubicles, and the objects inside like doors and drawers, all follow the same straight lines and right angles.
Furniture had also made the decision to be â€œopen to the
A minimalist cube design style was the basis of this
as well as large clients. Verb was brought on based on our
dimensions of a Rubikâ€™s cube. The idea behind following the dimensions of a Rubikâ€™s cube is based on the memory of an object we have held in our hand since we were children ignites a feeling of trust and a sense of ease, with a goal of
We began by considering each and every element of the including domain name.
of client that they were now interested in serving (this step
And all this happens on a subconscious level, similar to used for this concept is Courier; a face that is based on old To avoid it from looking mundane and ordinary the typeface
buyer, the points which impact the purchase decision and
a wholesaler they would, on any given day, service clients
and spaced out, this gives it a unique presence and style.
blue shine from a metal desk lamp. The varying colors are also meant to suggest the unique
THE CANADIAN ASSOCIATION OF BLACK JOURNALISTS The Solution: When Verb Strategy & Design started to look over the user-friendly for both the visitor and the administrator. Challenge:
realized that the website lacked focus and a direct call to We refocused the website to be less of a brochure-style site and
We wanted to get back to the basics with the layout of this
to the home page, a quick glimpse at the wealth of available
To design a site that visually comminucates the brandâ€™s vision of providing mentorship, training and opportunities to African-Canadians working within the ďŹ elds of journalism, public relations and communications.
we wanted to control the amount of content on the home drawing the visitor into the site with read more/ apply now statements. Where the original site lacked any clear call to
To create a site that would satisfy the end-user experience with fresh up-to date content and resources. This new site needed to employ a familiar and user-friendly content management system that would allow the associations leadership to manage content changes on demand. The existing site over time had become cumbersome to manage and keeping the site updated had become increasingly diďŹƒcult. The new site needed to serve as a portal to the associations varied social media properties including web-log and images galleries. Finally this site needed to allow for real-time member renewal and registration.
typographic detail. Note that we have broken the age-old rule regarding using sans serif typefaces for the web. Like the rest of this site, we wanted to use typography that was fairly refreshing. Seeing so many sans-serif fonts used in certainly does lend a certain charm to serif fonts when you see them executed well in Web design. We strove to create a layout that relied on formal design maximizing the use of their primary colors black and orange (white) space.
EATWELL’S COOKIES By working with the client we understood that a key “School Smart” cookies. The product, which targets parents and school-aged children, was meant to be a “healthierThis project allowed us to be involved in every aspect of
would invariably result in a premium priced cookie. We then proceeded to develop a logotype, color pallet and visual
which outlined not only our plan for how this product would go impact on their business. Since the launch of the Eatwell’s brand we have seen changing the rules for what would be considered as “healthy snack” foods for public schools and there was criteria. These new requirements and the market that it was created to protect (school aged children) made clear
levels of the market including parent groups and schools the Eatwell’s brand, to achieve the clients business and
the product as simply a “school” snack and sought to broaden the brands market appeal, by changing the name. The Eatwell’s name was selected for its inherent promise and by adding an apostrophe to the name we gave it the appearance of a proper name and in so doing, created the opportunity of developing a larger story around the brand. By considering the “healthier-for-you” goal for the product considered the response, we developed the slogan “The Too Good to be Good for You Cookie”.
RESEARCH DRIVES STRATEGY. STRATEGY DRIVES CREATIVE. IS YOUR CREATIVE IS A VERB ?
Our clients know that they can count on us for quality creative. Take a look at a sampling of our work and learn more about how weâ€™ve helped clients like you achieve their goals. For more information on our portfolio of services, contact Verb Strategy & Creative today at: email@example.com or call Toll-Free 1 844 634 8372 to schedule a complementary 1-hour consultation with us.
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Published on Feb 12, 2014