While it seems that there has recently been a signiicant upgrade to a blog-style site, the irm’s website communication is rather poor and does not deliver a positive corporate image. The user experience doesn’t create an impression that they are a leader in the industry. Rather, it reinforces the image of a small one-man shop, which they are.
ULife Academics www.ulifeacademics.com
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ULife Academics positions themselves as a non-proit professional tutoring company. And their online presence is demonstrative of that point. ULife Academics is an oficial sponsor for Sick Kids Foundation. Part of ULife’s proceeds will be donated to SickKids Hospital for the support and upbringing of children of our community. Their courses focus on the sciences at the University of Toronto. According to their website, ULife Academics carefully selects their tutors based on expertise in subject matter and experience teaching students of varying learning styles. Bios and personal statements of a sampling of their instructors are available on their website. They feel that as a former student, TA and or experienced instructor, their tutors have seen every trick and every type of question and know what a student should focus on in order to do well in a course. They promote that their course packages differ from competitors in that their courses are meticulously designed by PhD tutors who have actually taken and succeeded at the course. Operating primarily in Toronto, On, ULife Academics specializes in three areas: • • •
Test Review Seminars Small Group Sessions 1-on-1 Tutoring
They advertise pricing ranging within $60 - $80 per course. From a marketing standpoint, ULife is certainly at the head of the pack in terms of website communications. The navigation is exceedingly simple, and I found the user experience satisfactory. Their “Why ULife?” video is a very well produced piece.