Page 1

Verb


2

Get To Know Us

Learn about Saskatoon’s favourite magazine Verb is an arts and entertainment publica- concise, relevant local news and opinion. tion with a local focus, and since our launch Our entire publication is printed in full in 2008 we have powerfully woven ourselves colour in a compact, easy-to-hold tabloid into the fabric of Saskatoon’s format. Free of annoying We supply the civic culture. inserts and bulky subsecWe supply the city’s best tions, Verb’s convenient city’s best arts and arts and entertainment coventertainment coverage form factor makes it easy erage, turning our readers to read, whether you’re in a on to Saskatoon’s best concerts, restaurants, restaurant, on your couch at home, in a postexhibits and events, along with the most secondary classroom or even on the bus.


3

Meet Your Audience

Get acquainted with the people you’ll be reaching Reach Saskatoon’s trendsetting and dyUniquely, our readership is gender balnamic 18-to-39-year-old demographic by anced nearly 50-50 but also varies by page, getting your message out through Verb. so you can easily target your message to As our core readership has women or men. Our core readership a high level of discretionary By capitalizing on our income and experiments innovative content, slick has a high level of with new products and servisual appeal and massive discretionary income vices more than any other distribution network, you group, working with Verb gets you the best can effortlessly communicate with the demoreturn on your advertising investment. graphic that is usually the hardest to reach.


4

Verb

30 locations

300 locations

400 locations

800+ locations

Reach More People

Spread your message to every corner of the city You want people to see your message, so of places in which we distribute; venues it follows that you’ll want it to appear in as frequented by our young adult target demany locations as possible. mographic represent the Sleep easy knowing With over twice the number majority of our locations, from of pick-up points as our nearest your message is restaurants, theatres and postcompetitor, our massive and actually being seen secondary campuses to salons, constantly expanding delivery coffee shops and pubs. network ensures your message reaches the And with our fantastic pick-up rate of nearmaximum possible audience every week. ly ninety percent, you can sleep easy knowWe’ve put a lot of thought into the type ing your message is actually being seen.


5

Verb is in every Saskatoon Transit bus

Verb is in every United Group taxicab

Include Commuters

Tap into a captive audience in city buses and taxis Your message deserves a captive audience, our competitors are nowhere to be found. and that’s why we also make Verb available Our Transit distribution also helps you beton every Saskatoon Transit ter hit the student market, Speak to busy people bus and United Group taxi. as every University student Our exclusive partnerships when our competitors rides the bus for free all with Transit and Saskatoon’s are nowhere to be found semester long as part of the largest cab company allow the U-PASS program. you to blanket the city with your message, And United’s exclusive contract to service reaching busy people when they are hungry the Saskatoon airport makes your message for something to keep them occupied and one of the first things visitors to the city see.


6

Saskatoon Area Delivery

(Over 600 Locations)

Distribution

Title

6


(154 Buses + 72 Cabs)

Saskatoon Transit & United Group Taxis

Distribution

7


8

Ultraviolet Inks

(Radiant Colour, Sharp Detail, Glossy Finish)

Regular Inks

(Dull Hues, Blurry Edges, Washed-Out Look)

Look Your Best

Go beyond traditional colour with ultraviolet inks Your artwork will seem to leap off the page ring together. UV inks sit on top of the page, in Verb, thanks to our use of vibrant ultravio- giving your artwork a glossy look, and since let inks on every page. they cure into a solid, they UV inks sit on top of UV inks are less opaque than won’t rub off on your hands. regular inks, allowing every the page, giving your Shockingly, up to 70 per layer of vivid, lifelike colour to artwork a glossy look cent of conventional inks is more clearly shine through. liquid solvent, which releases They also set in a fraction of the time, so harmful toxins as it dries. UV inks contain printed edges and hues stay sharp and clean no solvent, so in addition to looking better, instead of soaking into the paper and blurthey’re better for the environment as well.


9

Verb

$392

$660.00

$825.00

$3,890.30

Save More Money *All figures are based on a 1/4 page full-colour ad, using 2011 rates

Get the best results for the least amount of cash Advertising in Verb gets you the best bang every page in full colour gives us access to for your buck, regardless of your budget size. better rates and allows us to offer full colour From day one, our mission for printing at no extra cost, making Spend less on ads Verb has always been to offer the us the only publication in and save more most cost-effective advertising Saskatoon to do so. vehicle in Saskatoon. Simply put, we deliver a for other things By carefully controlling superior product at a lower expenses in production we are able to price point than our competition, so you can keep our prices low and pass the savings spend less money on ads and save more for along to you, our advertisers. Also, printing other things.


Verb 2013 Ad Rates Stretch your dollar, not your budget 4 Ads

12 Ads 25 Ads 50 Ads

Lines

1 Ad

2-Page 1650 Spread Full825 Page 3/5441 Page 1/2 372-440 Page 2/5 294-371 Page 1/3 252-293 Page 1/4 190-251 Page 1/5 147-189 Page 1/6 131-146 Page 1/8 99-130 Page 1/12 66-98 Page 1/16 0-65 Page

$2,554 $2,810 $1.70 1,344 1,479 1.79 1011 2.29 919 2.35 798 878 2.54 746 678 2.49 630 572 2.49 475 431 2.60 382 347 2.63 345 313 2.98 296 269 3.16 190 210 3.24 162 147

825Back (Back Page Page) 825A3 (A3) Cover 147 (1/5 (Cover) Page) Cover 99 (Cover) (1/8 Page) 51Page (PageSponsor Sponsor)

2,394 2,176 2.90 1,996 1,814 2.42 6.51 959 871 6.83 678 616 2.49 160 116

2,036 1,850 2.46 1,696 1,541 2.05 5.53 816 741 5.81 577 524 2.11 136 98

1,916 1,741 2.32 1,597 1,451 1.93 5.20 697 767 5.47 543 493 1.99 128 92

1,633 1,797 2.17 1,360 1,497 1.81 4.88 655 721 5.13 462 509 1.87 120 87

1,305 1,436 1.74 1,088 1,197 1.45 3.90 522 575 4.11 408 370 1.50 96 69

Text-In Contest

2022 20 / ad

1719 17 / ad

1616 18 / ad

1515 17 / ad

1214 12 / ad

(15% Off) (20% Off) $2,389 $2,171 $1.45 $2,044 $2,249 $1.36 1,257 1,142 1.52 1,074 1,182 1.42 1.96 782 861 1.84 736 810 2.00 746 678 1.88 640 704 2.16 577 635 2.03 543 598 2.11 486 535 1.99 503 457 2.11 404 367 1.99 380 345 2.21 296 326 2.08 305 277 2.23 266 293 2.10 250 275 2.54 229 252 2.39 237 215 2.69 178 161 2.54 169 153 2.75 138 125 2.58 131 119

(25% Off) (40% Off) $2,107 $1,915 $1.28 $1,687 $1,533 $1.03 1,008 1,109 1.34 1.07 888 807 1.73 690 760 1.38 607 551 1.76 600 660 1.41 480 528 1.91 561 510 1.52 448 407 1.87 428 471 1.50 344 379 1.87 325 358 1.50 285 259 1.94 288 261 1.56 209 230 1.98 235 259 1.58 207 188 2.23 222 201 1.79 178 161 2.38 158 143 1.90 126 114 2.43 122 110 1.94 96 87

Colour Rates We include full colour printing with all of our ads at no extra cost. Ad Design We are happy to design and build ads for your Verb campaign at no extra cost. Just send your art assets and/ or ideas to us when you book. Guaranteed Placement You can ensure your ad will appear on any particular page by adding just 20% to the ad’s regular rate, provided that page has space available. Deadlines For a given Friday’s issue, you must book your ads by the Tuesday at 5 PM. If you are building your own ads, please send us your camera ready artwork by the Wednesday at 5 PM. If you wish to cancel a scheduled ad, you need to let us know by the Wednesday at 5 PM. Contact Info To book ads, call us at (306) 979-2253 or email us at layout@verbnews.com.


2013 Ad Sizes Choose the size that best fits your message Full Page

3/5 Page

5 column - 10.37“ W x 11.45“H

1/3 Page

2 column 3 column 4 column 5 column

- 4.05“ W - 6.15“ W - 8.26“ W - 10.37“ W

1/2 Page

3 column - 6.15“ W x 10.20“H 4 column - 8.26“ W x 7.70“H 5 column - 10.37“ W x 6.18“H

1/4 Page

x x x x

8.75“H 5.76“H 4.30“H 3.40“H

1/8 Page

1 column - 1.94“ W x 6.87“H 2 column - 4.05“ W x 3.33“H 3 column - 6.15“ W x 2.15“H

2 column 3 column 4 column 5 column

- 4.05“ W - 6.15“ W - 8.26“ W - 10.37“ W

2/5 Page

3 column - 6.15“ W x 8.61“H 4 column - 8.26“ W x 6.45“H 5 column - 10.37“ W x 5.13“H

1/5 Page

x x x x

6.59“H 4.30“H 3.26“H 2.56“H

1/12 Page

1 column - 1.94“ W x 4.58“H 2 column - 4.05“ W x 2.22“H 3 column - 6.15“ W x 1.45“H

1 column 2 column 3 column 4 column 5 column

- 1.94“ W - 4.05“ W - 6.15“ W - 8.26“ W - 10.37“ W

2 column 3 column 4 column 5 column

- 4.05“ W - 6.15“ W - 8.26“ W - 10.37“ W

x 10.20“H x 6.94“H x 5.13“H x 4.09“H

1/6 Page

x 10.20“H x 5.27“H x 3.47“H x 2.56“H x 2.08“H

1/16 Page

1 column - 1.94“ W x 3.47“H 2 column - 4.05“ W x 1.66“H 3 column - 6.15“ W x 1.11“H

1 column - 1.94“ W x 9.09“H 2 column - 4.05“ W x 4.37“H 3 column - 6.15“ W x 2.91“H

Page Sponsor

2+ column - 4.49” W x 1.12”H (must integrate with page heading)

* Custom sizes also available

979-2253 or Book Your Ad Today! Call email layout@verbnews.com


12

Contact, Tech & Legal Call us for quick answers to your questions Stephanie Lipsit (Office Manager) 1-306-979-2253 slipsit@verbnews.com

Nathan Holowaty (Account Manager) 1-306-979-2253 nholowaty@verbnews.com

Alex MacPherson (Staff Journalist)

Adam Hawboldt (Staff Journalist)

Roberta Barrington (Design Lead)

Brittney Graham (Graphic Designer)

1-306-979-8616 amacpherson@verbnews.com 1-306-979-8474 rbarrington@verbnews.com

Vogeson Paley (Marketing Manager) 1-306-260-6949 vpaley@verbnews.com

Jessica Patrucco (Managing Editor) 1-306-979-2253 jpatrucco@verbnews.com

1-306-979-7294 ahawboldt@verbnews.com 1-306-979-8474 bgraham@verbnews.com

Cody Lang (Financial Manager) 1-306-222-6037 clang@verbnews.com

Ryan Allan (Editor in Chief) 1-306-261-6492 rallan@verbnews.com

Software & Media: Verb uses Adobe Indesign and recommends submitting files in the following formats: PDF, JPEG, TIFF or EPS. To ensure that the text in your advertisements appears in Verb as originally designed, please ensure that all fonts used in your advertisement are embedded in the submitted file (if permitted by the file format). For expediency and reliability, our preferred method of file delivery is via email. Files can be sent to layout@verbnews.com.

Colour and Images: Although we accept files in both RGB and CMYK colour formats, files using RGB colour will be converted to CMYK colour prior to printing. To ensure colours appear as desired, we recommend that all files use CMYK colour format. For best image results we recommend that files are saved at a resolution of 300 dpi (dots per inch). 300 dpi is considered the standard resolution for sharp, vibrant prints, and files saved at lower dpi settings will likely appear blurry and/or pixelated.

Payments Verb bills every two weeks. All payments are Due On Receipt of invoice. Accounts over 30 days past due will be subject to a one-time interest charge of 4% on the outstanding balance, and an additional 1.5% interest charge every 30 days thereafter. All interest charges are compounded monthly. Ad Errors Verb assumes that all submissions are camera ready and does not proofread ads. Verb is not responsible for errors present in submitted files. Ad Cancellation Notice of cancellation of scheduled advertising must be received by Verb no later than 5:00 PM on Wednesday (the week of publication). Cancellation between 5:00 PM on Wednesday and 5:00 PM

on Thursday (the week of publication) will result in a charge of 10% of the cost of the advertising scheduled by the client for that week’s issue. Cancellation after 5:00 PM on Thursday (the week of publication) will result in the client being charged the full cost of the ad. Standards Verb reserves the right to refuse to print submitted advertisements. Advertisements that are refused will be refunded in their entirety. Contract Cancellation In the event of cancellation of a multiple-ad contract, the client will not be held liable for remaining ads. However, the discount rate will be recalculated based on the number of contract ads already run, with any difference in total cost being charged to the client.

Photos on page 1 courtesy of: (top row, l-r): Scott Pilling, Bedouin Soundclash, Joseph Anderson and the Mendel Gallery (second row, l-r) The Hold Steady, Columbia Pictures, Verb (third row, l-r) Arcade Fire, Verb, Ice Cube (bottom row, l-r) Ray Lodoen and Steven Laurie and AKA Gallery, Warner Bros, Universal Studios

Verb media kit saskatoon 2013  
Read more
Read more
Similar to
Popular now
Just for you