Growth Why do you want to grow? To build a sustainable, profitable business that serves you, you first need to understand why you are in business and from here you can plan your growth. Clarifying why you are in business is important because it will shape your growth plans in a way that will be sustainable for you personally. Are you in business for a supplementary income, for freedom of your time, for the enjoyment of working with your clients, for financial independence, for personal growth, to make a difference in the world or all or some of the above? I see businesswomen choose growth paths because they believe they should, theyâ€™ve been told they need to or because the market is asking for it. How you grow needs to reflect your values, your strengths, your life goals and the big WHY youâ€™re in business. I invite you to ask yourself the following questions to gain clarity around your WHY.
How do I want my business to serve me? What do I want to receive from my business? What does my ideal day look like in my business? How much income and profit do I want to earn through my business? Understanding your drive will not only shape your growth plans it will provide strong motivation for your growth. How do you want to grow? Having met hundreds of businesswomen since launching the Venus Network, I see there are two popular ways to grow a business: If you love working directly with clients, your opportunities to grow involve leveraging your expertise. This could include events, products, increasing your hourly rate, working with a group of clients together or contracting work to others through your business. If you want to manage a team who are working with your clients, your opportunities to grow involve leveraging your time. Your focus is on creating robust systems for your team to follow and having a clear exit strategy.
A magazine for New Zealand women in business