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Integrated marketing - a case study: Holistic Hair To market, to market…

The results

What do you do when you’ve got a strong business, fantastic products, great stories but no idea how to take them out to potential customers? That’s the situation Nigel Russell, founder of Holistic Hair, found himself in before he met SocialMediaMgr.

Holistic Hair now has an on-going marketing presence both on- and offline supported by a well-understood communications strategy. The business regularly uses e-newsletters and consumer promotions to engage customers and generate sales.

Stepping back to objectively examine the strengths of any business is hard to achieve for most owner/managers. So, after building a new e-commerce website for Holistic Hair to improve direct sales and revamping Nigel’s existing Facebook and LinkedIn platforms, Kerry Ensor started work to develop a clear marketing focus for the business.

Revenue from website sales has increased, as has organic SEO and website traffic. Holistic Hair now regularly communicates with and engages a growing network of customers and prospects. “I have found SMMgr very helpful in organising my media campaigns,” said Nigel Russell. “I have many, many

ideas which I used to find difficult to pull together. Kerry is able to listen, assess whether an idea is worth pursuing or not - then she creates a plan to put it into action. “I now have a thriving ongoing marketing presence. My internet traffic and resulting business has increased and most of all, my life has been made easier. The SMMgr team is accommodating, focused and offer a value for money service. Their networks of video, photography and design support are fantastic. Overall, SMMgr offers a truly integrated approach to marketing.” To read more detail about this case study go to




Greater e-commerce functionality and improved navigation led to more online sales and website traffic

Raised profile in Australia & NZ, using Facebook & Pinterest - targeted promotions, Facebook ads & regular posting

Regular customer e-newsletters built an engaged network of customers and prospects



Video demos allowed the business to cross-sell Nigel Russell’s expertise and his natural product range

Smart use of video clips delivered via website and direct marketing raised brand profile


Find out more about how your business can benefit from an integrated marketing approach. Visit our website: or call us on 09-4763345 /p 33

Venus magazine issue four  
Venus magazine issue four  

A magazine for New Zealand women in business