facebook growth strategies with Kathryn Overall
How to Get More Likes on Facebook Facebook marketing rises and falls on invitation and connection. It’s all about giving the people who will most benefit from your business an opportunity to discover you, like and trust you and ultimately, to experience you firsthand! In the social era, quality precedes quantity. That’s not to say quantity is not important though – far from it. If you can provide a quality experience, you should offer it to as many people as possible – for their sake and yours. Growth is a game in which everyone wins. So, if you’re ready to be proactive about growing your community, let’s look at a handful of practical (and free!) strategies to encourage people to like your Facebook page. BE LIKEABLE! Creating a well-designed Facebook page, and developing an engagement strategy that is built on an empathetic understanding of your ‘most valued customer’ is foundational to growth. To get likes you first have to be ‘likeable’ - so focus on getting the basics right in order to attract the masses. It can be helpful to ask yourself, ‘Would I like my own page’?
CLAIM A CUSTOM URL Ironically, we often have to rely on our traditional marketing channels to grow our online presence – especially at the beginning. The first step is to claim a custom Facebook URL for your page so you can incorporate it into all your print marketing. For example my Facebook custom URL is www. facebook.com/engage.communications, which fits nicely on my business card and on my workshop hand-outs and checklists. Don’t just say, ‘Find us on Facebook’ and expect people to track you down. The Facebook search function is reliably unreliable, but more importantly, designing a hassle-free experience for people to connect with you is great customer service and part of getting your relationship off to a great start. To claim your desired custom URL go to www.facebook. com/username and follow the prompts. Make your custom username short, recognizable and memorable. You only get one chance to get this right – so take your time and make sure you are happy with it.
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