These brokerages have spent literally millions of dollars learning what works and what doesn’t, what gets a consumer to take action and what scares them away. We want you to learn from the best in the business. Check out 6 real life strategies inside!
15150 N. Hayden Rd. #102 Scottsdale AZ 85260
833-HOW-EASY
contact@easystreetoffers.com
The home page leads with a cash offer message and the only option is to enter an address:
The same brokerage changes-out the lush homepage image on their sponsored link landing page. When an owner searches for “Cash Offer + [City Name]” and clicks through on a sponsored link, they see this more basic site. This user doesn’t need to be sold, they came for a reason.
Both the home page and the sponsored link lead to the same place - a data capture process.
< This brokerage is depending on analytics to tell them what works. There are 5 unique calls to action (red and green ovals below) leading to 5 different landing pages. There is definitely overlap in the content of these landing pages but who responds to which product or which message is important. They did not start with this complexity - they learned it.
The call to action is graphical and strong. Maybe one of the most compelling you will see.
< The Guaranteed Sale or the Worry Free Listing is a bundle of services intended to remove doubt from an owner’s mind and get them to stop shopping for agents.
The Worry Free or Guaranteed Sale bundle shows an owner how this agent routinely covers all bases without being asked. You can stop looking for an agent - this agent has done the work!.
< Simple but dynamic presentation. They give the user only one option - to enter an address. There is nothing “impressive” about the site - just an honest CTA. But see second image for the dynamic part of the call to action.
After 4-5 seconds the yellow bar pops up, reinforces the message and prompts the desired action. This gets results.
Many owners think traditional real estate is intimidating or more expensive than they can afford. Some just aren’t ready to talk to an agent and want something self-serve, until they are more clear on how much they can expect to net upon selling.
Many of these owners will end up with a traditional agent and a traditional listing - their just not mentally “there” yet. You could substitute a message of “self service from your own couch” for the part in the red oval below.
These owners are protective of their privacy. They are entering sensitive information at a time when they are not sure what their future plans are - it’s very important to let them know you recognize their need for data and privacy protection.
This is an example of a clear message with clean navigation - the home page IS the landing page. It gives 3 options, leading with the cash offer.
Click through to the second option
Final option - all three lead to unique data entry screens and get tagged differently in their CRM.