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BUSN 115 Final Exam (All 3 Sets)

FOR MORE CLASSES VISIT www.busn115study.com Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following? (Points : 5)

Question 2.2. (TCO 7) Mass customization means (Points : 5)

Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need? (Points :

Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information, (Points : 5)

Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue. (Select all that apply.) (Points : 5)


Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new smallbusiness start-up? (Select all that apply.) (Points : 5)

Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.)

Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) (Points : 5)

Question 9.9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) (Points : 5)

Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this


statement can best be explained by which of the following? (Select all that apply.) (Points : 5)

Question 11.11. (TCO 3) Strategies for reaching global markets include which? (Select all that apply.) (Points : 5)

Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These include which? (Select all that apply.) (Points : 5)

Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which? (Select all that apply.) (Points : 5)

Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which? (Select all that apply.) (Points : 5) ion 15.15. (TCO 4) A limited liability company has which of the following advantages? (Select all that apply.) (Points : 5) Limited liability Choice of taxation Flexible ownership rules


Self-employment taxes Fewer incentives Page 2 Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But having only an online presence that customers can access at home isn’t enough anymore. Now consumers have an array of smartphones and digital tablets that can get them online from anywhere. For social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the following? (Select all that apply.) (Points : 5) Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the following questions should be asked? (Select all that apply.) (Points : 5)

Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media inculcates which of the following? (Select all that apply.) (Points : 5)

Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track record of assisting small- to medium-sized companies fully realize their marketing potential through an improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium), specializes in the care and grooming of cats and only cats


and has just called you. Mr. Hatt has heard of the Internet but doesn’t know much else. He would like for his cat grooming business to grow by using the Internet but doesn’t know what to do. Your recommendations include which of the following? (Select all that apply.) (Points : 5) Question 5.5. (TCO 6) Which does a mission statement address? (Select all that apply.) (Points : 5) Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our current quality of life, such a world would require 2.3 planets’ worth of resources. In order to sustain the U.S. way of life, businesses and the government must plan for 30% more people living across the globe. Most of those people will be in developing countries, and the demand will be great for energy, food, and healthcare. Your concern is that you and your production team have been asked by your leadership to create a scorecard to measure your firm’s efforts in sustainability. Your team’s scorecard should necessarily include which? (Select all that apply.) (Points : 5)

Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and analyzing which? (Select all that apply.) (Points : 5)

Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer demand. This includes which? (Select all that apply.) (Points : 5) Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.) (Points : 5)


Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency. However, less than stable technology-based systems can significantly impact businesses at the most inopportune times. Issues that are inadvertently and unexpectedly created in such instances include which? (Select all that apply.) (Points : 5)

Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at the same time. It also facilitates videoconferencing so that participants can see and hear each other regardless of where they are. The advantage of using such software is which? (Select all that apply.) (Points : 5) Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements? (Select all that apply.) (Points : 5) Question 13.13. (TCO 10) The role of information technology has changed since the days when it was known as data processing. You have been hired as the new manager of the IT department for Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middle-upper end of the market. Demand continues to be strong for all products. However, providing service (both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the right place at the right time is not an easy task. Given this information, your set of “must-do-first� priorities includes which? (Select all that apply.) (Points : 5) Question 14.14. (TCO 10) An accounting system includes which? (Select all that apply.) (Points : 5)


Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial planning? (Select all that apply.) (Points : 5) Page 3 Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal Reserve take to give the economy a boost? What are these policies called? (Points : 10) Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 15) Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative aspects of globalization from the perspective of a small business. Be sure to address the pros and cons of outsourcing in your response. (Points : 15) Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 15) Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a business could reduce costs or increase profits by using the Internet or web applications.(Points : 15)


Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can be used to market your favorite product or service. (Points : 15)

Question 7.7. (TCO 7) Given the following companies—Boeing (airliner manufacturer) and Dell Computer (computer manufacturer)—which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of its facilities? List the specific needs and requirements of each company when determining location. (Points : 15)

Set 2

(TCO 7) Given the following companies, Boeing (airliner manufacturer) and Dell Computer (computer manufacturer), which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of their facilities? List the specific needs and requirements of each company when determining location. 19.99 1. (TCO 1) A(n) _____ is a framework of how a business intends to generate revenue. (Points : 5)

Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5)


Question 3.3. (TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things, or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small business start-up? (Points : 5)

Question 4.4. (TCO 3) A small business is defined as a company that _____. (Points : 5)

Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet café offering free Wi-Fi. Why? (Points : 5)

Question 6.6. (TCO 2) These are government policies aimed at shielding a country's industries from foreign competition. (Points : 5)

Question 9.9. (TCO 2) It can be difficult to balance ethics and other goals, such as pleasing stakeholders or adva ncing your career. According to management writer Ken Blanchard and religious leader Norman Vincent Peale, it helps to ask oneself


which one of the following questions when facing an ethical dilemma? (Points : 5)

Question 10.10. (TCO 3) Starting your own business (Points : 5) Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) Question 13.13. (TCO 4) The marketing mix refers to (Points : 5) Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) Question 15.15. (TCO 6) Some of the characteristics of lean systems include which of the following? (Points : 5) Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) Question 17.17. (TCO 7) Imagine that you have just earned your business degree and have been hired as a hospital administrator at a small hospital that, like many others, is experiencing financial problems. A suggestion that you would make to help improve the financial position of the hospital and correct the financial problems is to (Points : 5)


CO 1) What type of economic system lies between capitalism and communism? Explain why it is more effective than other economic systems. (Points : 25) Question 2.2. (TCO 2) Compare and contrast strategic alliances with joint ventures. (Points : 25) Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 25) Question 4.4. (TCO4) Define marketing. Compare and contrast place marketing with cause-related marketing. (Points : 25) Question 5.5. (TCO 5) Define the five major types of organization structure. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7. 7. (TCO 7) What is a balance sheet? Why is it called a balance sheet? (Points : 25) 19.99 1. (TCO 1) Describe the six major functional areas in a business enterprise. (Points : 25)


Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 25) Home Depot is one of the world's biggest home improvement retailers in the United States, Canada, and Puerto Rico. Home Depot stores strive to serve both the professional contractors as well as the casual home repairers.

Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a Question 4.4. (TCO 4) Describe the stages a consumer passes through when making a purchase decision. Give examples of each stage. (Points : 25) Stage 1. Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7.7. (TCO 7) Describe double-entry bookkeeping and the matching principle. (Points : 25) Set 3


1. (TCO 1) _____ refer to a resource or capability a company must have before it can start competing in a given market. (Points : 5) Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Question 3.3. (TCO 1) Home-based entrepreneurs should focus on _____. (Points : 5) Question 4.4. (TCO 3) Which of the following is an example of a lifestyle business? (Points : 5) Question 5.5. (TCO 1) Performing a SWOT analysis is part of the _____. (Points : 5) Question 6.6. (TCO 2) One advantage of globalization is _____. (Points : 5) Question 7.7. (TCO 3) A strategy for reaching a global market is ¬¬¬_____. (Points : 5) Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) Question 9.9. (TCO 2) _____ are long-term partnerships between two or more companies to jointly develop, produce, or sell products. (Points : 5) Question 10.10. (TCO 3) Entrepreneurship has become the new way of doing business in our world. With economies in decline and organizations downsizing and the lack of opportunities that satisfy, entrepreneurship has been born. Entrepreneurship involves (Points : 5)


Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) Question 13.13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take place in order to reach this goal. Which step need NOT be considered in the physical distribution of goods? (Points : 5) Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) Question 15.15. (TCO 6) Production and operations management is best described by which of the following? (Points : 5)

Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5)

Question 17.17. (TCO 7) What are the three interrelated reports required by law for all publically traded companies that act as vital management tools for all companies, big and small? (Points : 5) ===============================================


BUSN 115 Final Exam Set 1

FOR MORE CLASSES VISIT www.busn115study.com Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following? (Points : 5) They take twice the human effort. They have the same defects in the finished product. They require half of the engineering effort. They use half the floor space for the same output. They carry 50% more inventory. Question 2.2. (TCO 7) Mass customization means (Points : 5) tailoring products to meet the needs of a large number of individual customers. fewer and fewer manufacturers are learning to customize their products. manufacturing companies may become service companies over time. more and more manufacturers are learning to customize their products.


operations management concepts are not applicable to the service sector. Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need? (Points : 5) Pipeline transmission Air transportation Truck transportation Ship transportation Train transportation Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information, (Points : 5) investing in social media hinders a company in reaching its goals. social media needs to work hand in hand with other channels. social media reaches old audiences that have new devices. nontraditional audiences are the new target for social media. social media and direct mail are complementary to one another. Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue. (Select all that apply.) (Points : 5) Quickly adapting to the market


Providing improved customer service Increasing your inventory levels Opening a branch store across the street from the big box Providing free expert advice and consultation to your customers Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new smallbusiness start-up? (Select all that apply.) (Points : 5) Undercapitalization Competitors and competition Government control Collecting and remitting sales and use taxes Training for what you don’t know how to do Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) (Points : 5) The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm


Meeting profit expectations of external investors The real answer that incorporates all these elements is called “Integrated Marketing Communications�. Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) (Points : 5) Our elected representatives Our communities Our competitors Our employees Our customers Question 9.9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) (Points : 5) Laws that cover promissory notes and checks Legally enforceable agreements between two or more parties Bills of Lading Something of value Forms of commercial paper Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this statement can best be explained by which of the following? (Select all that apply.) (Points : 5)


Consumers and investors have called for increased government regulation in the financial sector. U.S. businesses will need to work with government to create a competitive environment that is fair. Future financial crises will not be as severe as previous ones. Businesses won’t have to worry with future healthcare insurance regulations. Global competition will steadily decline over time.

Question 11.11. (TCO 3) Strategies for reaching global markets include which? (Select all that apply.) (Points : 5) Licensing Importing Direct marketing Franchising Contract manufacturing

Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These include which? (Select all that apply.) (Points : 5) The total value of a nation’s exports compared to its imports measured over a particular period


The total value of a nation’s imports compared to its gross domestic product over a particular period The total value of a nation’s exports compared to the value of the International Monetary Fund The difference between money coming into a country and money leaving the country The difference between money leaving the country and its imports measured over a particular period Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which? (Select all that apply.) (Points : 5) The creation of regional alliances Reduction of tariffs an average of 38% worldwide Expansion of new trade rules to areas like agriculture The protection of patents Overcoming constraints and decrease business opportunities

Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which? (Select all that apply.) (Points : 5) Risk of personal success Risk of personal loss Unlimited financial resources


Few or no fringe benefits Unlimited life span

Question 15.15. (TCO 4) A limited liability company has which of the following advantages? (Select all that apply.) (Points : 5) Limited liability Choice of taxation Flexible ownership rules Self-employment taxes Fewer incentives Page 2

Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But having only an online presence that customers can access at home isn’t enough anymore. Now consumers have an array of smartphones and digital tablets that can get them online from anywhere. For social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the following? (Select all that apply.) (Points : 5) Migrating to the mobile medium shouldn’t be a problem. Making the leap from laptop to touchscreen is an option at this stage of your efforts.


Social media is one option to enter the mobile market. Using a service such as a mobile commerce platform is an option. Economists estimate that as much as 51% of the total consumer spending may go through social networking sites. Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the following questions should be asked? (Select all that apply.) (Points : 5) What do I want but can never find? What services would improve society? What products would improve my life? What irritates me, and what product would help? What products would improve all mankind? Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media inculcates which of the following? (Select all that apply.) (Points : 5) Sweepstakes promotional information News and sports information Client information Company information Competitor information Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track record of assisting small- to medium-sized companies fully realize their marketing potential


through an improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium), specializes in the care and grooming of cats and only cats and has just called you. Mr. Hatt has heard of the Internet but doesn’t know much else. He would like for his cat grooming business to grow by using the Internet but doesn’t know what to do. Your recommendations include which of the following? (Select all that apply.) (Points : 5) Building and improving relationships with customers Online advertising to get potential customers to the website Announcing weekly sales promotions so customers will make a purchase Infomercials provided via video streaming to the Web Printable discount coupons printed right from the website

Question 5.5. (TCO 6) Which does a mission statement address? (Select all that apply.) (Points : 5) A company’s organizational philosophy A company’s organizational psychology A company’s organizational efficacy A company’s organizational phenomenology A company’s organizational social responsibility Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our current quality of life, such a world


would require 2.3 planets’ worth of resources. In order to sustain the U.S. way of life, businesses and the government must plan for 30% more people living across the globe. Most of those people will be in developing countries, and the demand will be great for energy, food, and healthcare. Your concern is that you and your production team have been asked by your leadership to create a scorecard to measure your firm’s efforts in sustainability. Your team’s scorecard should necessarily include which? (Select all that apply.) (Points : 5) Water use Recyclables Waste Greenhouse gases Information technology

Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and analyzing which? (Select all that apply.) (Points : 5) Feelings Facts Solutions Falsities Paradoxes


Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer demand. This includes which? (Select all that apply.) (Points : 5) Not necessarily a strictly linear approach Scheduling work operations Different customers with similar needs One station in the factory sending completed items to two or more next stations Processes that are used to produce large quantities of a few types of products

Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.) (Points : 5) Product Place Promotion Profit Price Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency. However, less than stable technologybased systems can significantly impact businesses at the most inopportune times. Issues that are inadvertently and unexpectedly created in such instances include which? (Select all that apply.) (Points : 5)


Overly complex software Loss of client and customer confidence Decrease in sales revenue Interruption of shipments Overly complex networking equipment Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at the same time. It also facilitates videoconferencing so that participants can see and hear each other regardless of where they are. The advantage of using such software is which? (Select all that apply.) (Points : 5) A single location for the information being edited and saved Multiple copies of the information so backups are not necessary The software being considered shareware and therefore not copyrighted The software being considered public domain software and free for the taking Multiple locations where the information is stored providing quick access Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements? (Select all that apply.) (Points : 5) It is known as the semantic web. It is known as the virtual world. It is known as the mobile web.


It is known as the static web. It is known as the immersive Internet. Question 13.13. (TCO 10) The role of information technology has changed since the days when it was known as data processing. You have been hired as the new manager of the IT department for Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middle-upper end of the market. Demand continues to be strong for all products. However, providing service (both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the right place at the right time is not an easy task. Given this information, your set of “must-do-first� priorities includes which? (Select all that apply.) (Points : 5) Reviewing current operations in the IT department to determine processes that can be made more efficient. Exploring the possibilities of providing real-time manufacturing and shipping data to the expediters in the factory via handheld wireless devices. Reviewing the information that is gathered by the customer relations staff that might assist in improving existing customer relationships. Reviewing the ordering process (both warranty and nonwarranty) to streamline ordering and improve communications with suppliers and customers. Exploring new markets through an improved online presence of the company.


Question 14.14. (TCO 10) An accounting system includes which? (Select all that apply.) (Points : 5) Tax return information Balance sheet information Summarization of accounts information Compliance information Eleemosynary information Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial planning? (Select all that apply.) (Points : 5) Understanding and allocating operational needs Establishing a capital budget Creating a long-term forecast Establishing a strategic planning vision Creating a short-term forecast Page 3

Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal


Reserve take to give the economy a boost? What are these policies called? (Points : 10)

Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 15)

Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative aspects of globalization from the perspective of a small business. Be sure to address the pros and cons of outsourcing in your response. (Points : 15) Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 15) Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a business could reduce costs or increase profits by using the Internet or web applications.(Points : 15) Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can be used to market your favorite product or service. (Points : 15) Question 7.7. (TCO 7) Given the following companies—Boeing (airliner manufacturer) and Dell Computer (computer manufacturer)—which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of its facilities? List the specific needs and requirements of each company when determining location. (Points : 15)


(TCO 7) Given the following companies, Boeing (airliner manufacturer) and Dell Computer (computer manufacturer), which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of their facilities? List the specific needs and requirements of each company when determining location. ===============================================

BUSN 115 Final Exam Set 2

FOR MORE CLASSES VISIT www.busn115study.com 1. (TCO 1) A(n) _____ is a framework of how a business intends to generate revenue. (Points : 5) business model strategic management tool profitability analysis competitive advantage entrepreneurial mindset


Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Bankers Government employees Surrounding/competing businesses Foreign business leaders Domestic business leaders

Question 3.3. (TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things, or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small business start-up? (Points : 5) Current local council actions Local school board policies Government control Collecting and remitting sales and use taxes Training for what you don’t know how to do

Question 4.4. (TCO 3) A small business is defined as a company that _____. (Points : 5)


is newly launched and has fewer than 100 shareholders is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees

Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet cafĂŠ offering free Wi-Fi. Why? (Points : 5) To promote private ownership of businesses To improve quality of life To exceed customer expectations To expand your market

Question 6.6. (TCO 2) These are government policies aimed at shielding a country's industries from foreign competition. (Points : 5) Tariffs Free-market capitalism Protectionism Import quotas


Question 7.7. (TCO 3) One advantage of offshore outsourcing is _____. (Points : 5) less strategic tasks can be sourced so that companies can focus on sales and marketing communication among company members, suppliers, and customers is problematic. outsourced work allows companies to create efficiencies that in fact let them fire more workers consumers benefit from lower prices generated by effective use of global resources and developing nations offshore outsourcing may reduce product quality and can therefore cause damage to a company’s reputation

Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) enhance the ability to expand internationally gain access to new technologies and know-how increase credibility or brand awareness All of the above

Question 9.9. (TCO 2) It can be difficult to balance ethics and other goals, such as pleasing stakeholders or adva


ncing your career. According to management writer Ken Blanchard and religious leader Norman Vincent Peale, it helps to ask oneself which one of the following questions when facing an ethical dilemma? (Points : 5) How will this course of action be evaluated by others? Is my proposed action legally defensible? Is this course of action based on principle? Is this course of action based on the truth? How will this course of action make me feel about myself?

Question 10.10. (TCO 3) Starting your own business (Points : 5) is an alternative to unemployment. is not risky. allows others to control your future. is not difficult and does not require sacrifice.

Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites. The mobile phone is operating most of the time, but the interactivity is less than a fixed computer.


The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product categories.

Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) The cost of consumer-oriented publications is too expensive. Consumers now trust their peers more than any source for product information. Consumers no longer trust salespeople. State and local consumer protection agencies no longer review products. Question 13.13. (TCO 4) The marketing mix refers to (Points : 5) product, distribution, coupons, and place. product, demographics, price, and distribution. product, price, place, and promotion. price, product, elasticity, and promotion.


Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) defining the behavioral parameters of a unique subset of cultures. establishing a zone of proximal development. setting expectations for reasonableness of the ideas presented. establishing clear and concise expectations of factual information. conducting a series of time-checks throughout the meeting. Question 15.15. (TCO 6) Some of the characteristics of lean systems include which of the following? (Points : 5) They take twice the human effort. They have the same defects in the finished product. They require half of the engineering effort. They use half the floor space for the same output. They carry 50% more inventory. Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) underspecialization. an excellent control of cash flow. a lack of adequate sales revenue. an inadequate control of expenses. an inadequate managerial expertise.


Question 17.17. (TCO 7) Imagine that you have just earned your business degree and have been hired as a hospital administrator at a small hospital that, like many others, is experiencing financial problems. A suggestion that you would make to help improve the financial position of the hospital and correct the financial problems is to (Points : 5) improve the efficiency of the hospital’s cash management system. use a carefully planned lawn care service. continue the hospital’s large stockpile of drugs. cease using a just-in-time inventory system. use a carelessly planned inventory control system. CO 1) What type of economic system lies between capitalism and communism? Explain why it is more effective than other economic systems. (Points : 25) Question 2.2. (TCO 2) Compare and contrast strategic alliances with joint ventures. (Points : 25)

Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 25)

Question 4.4. (TCO4) Define marketing. Compare and contrast place marketing with cause-related marketing.


(Points : 25)

Question 5.5. (TCO 5) Define the five major types of organization structure. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7. 7. (TCO 7) What is a balance sheet? Why is it called a balance sheet? (Points : 25) ===============================================

BUSN 115 Final Exam Set 3

FOR MORE CLASSES VISIT www.busn115study.com 1. (TCO 1) Describe the six major functional areas in a business enterprise. (Points : 25)


Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 25) Home Depot is one of the world's biggest home improvement retailers in the United States, Canada, and Puerto Rico. Home Depot stores strive to serve both the professional contractors as well as the casual home repairers.

Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a Question 4.4. (TCO 4) Describe the stages a consumer passes through when making a purchase decision. Give examples of each stage. (Points : 25) Stage 1. Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25)

Question 7.7. (TCO 7) Describe double-entry bookkeeping and the matching principle. (Points : 25)


1. (TCO 1) _____ refer to a resource or capability a company must have before it can start competing in a given market. (Points : 5) Assets Economies of scale Barriers to entry Technological requirements Fixed costs Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Bankers Government employees Surrounding/competing businesses Foreign business leaders Domestic business leaders

Question 3.3. (TCO 1) Home-based entrepreneurs should focus on _____. (Points : 5) seeking a short-term payoff creating a long-term vision accepting security


getting a line-of-credit from a foreign bank understanding financial ratios on their balance sheet Question 4.4. (TCO 3) Which of the following is an example of a lifestyle business? (Points : 5) A paper recycling unit that employs about 800 employees A self-employed landscape designer Nature's Delights, an international gourmet food chain that is considered to be the world's leading retailer of natural and organic foods Museum of Fine Arts, a government-funded museum that houses a collection of 19th and 20th century American, German, and French paintings Freedom Books, a firm that is the leader in the English-language, book-publishing sector Question 5.5. (TCO 1) Performing a SWOT analysis is part of the _____. (Points : 5) planning function organizing function leading function controlling function Question 6.6. (TCO 2) One advantage of globalization is _____. (Points : 5) all government regulations are eliminated


all trade barriers are eliminated production costs are reduced because of reduced labor cost oppressive governments benefit

Question 7.7. (TCO 3) A strategy for reaching a global market is ÂŹÂŹÂŹ_____. (Points : 5) licensing importing direct marketing disenfranchisement contract labor Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) enhance the ability to expand internationally gain access to new technologies and know-how increase credibility or brand awareness All of the above


Question 9.9. (TCO 2) _____ are long-term partnerships between two or more companies to jointly develop, produce, or sell products. (Points : 5) Strategic alliances Global franchises Joint ventures Strategic mergers Incorporated partnerships

Question 10.10. (TCO 3) Entrepreneurship has become the new way of doing business in our world. With economies in decline and organizations downsizing and the lack of opportunities that satisfy, entrepreneurship has been born. Entrepreneurship involves (Points : 5) bringing in compelling ideas. helping small businesses achieve more. providing the platform for launching companies that grow to be quite large. All of the above Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites.


The mobile phone is operating most of the time, but the interactivity is less than a fixed computer. The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product categories.

Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) The cost of consumer-oriented publications is too expensive. Consumers now trust their peers more than any source for product information. Consumers no longer trust salespeople. State and local consumer protection agencies no longer review products. Question 13.13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take place in order to reach this goal. Which step need NOT be considered in the physical distribution of goods? (Points : 5) Order processing


Market segmentation Inventory control Transportation Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) defining the behavioral parameters of a unique subset of cultures. establishing a zone of proximal development. setting expectations for reasonableness of the ideas presented. establishing clear and concise expectations of factual information. conducting a series of time-checks throughout the meeting.

Question 15.15. (TCO 6) Production and operations management is best described by which of the following? (Points : 5) Overseeing all of the activities involved in producing goods and services Designing machines to do multiple tasks Tailoring products to meet the needs of a large number of customers Using technology and robotic units to assist with plant operations Short production runs and the machines being adjusted frequently


Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) underspecialization. an excellent control of cash flow. a lack of adequate sales revenue. an inadequate control of expenses. an inadequate managerial expertise.

Question 17.17. (TCO 7) What are the three interrelated reports required by law for all publically traded companies that act as vital management tools for all companies, big and small? (Points : 5) Ledger, operating budget, balance sheet Journal, adjusted trial balance, income statement Balance sheet, income statement, statement of cash flows Expense report, balance sheet, capital budget ===============================================

BUSN 115 Week 1 DQ 1 Laws and Regulations

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Laws and Regulations

Do laws and regulations always restrict or impede the efforts of business professionals, or can they actually help businesses? In addition to this, could you list some examples of laws or regulations that may have impeded business lately? ===============================================

BUSN 115 Week 1 DQ 2 Entrepreneurship Failure

FOR MORE CLASSES VISIT www.busn115study.com The risk of failure is an inherent part of free enterprise. Does society have an obligation to come to the aid of entrepreneurs who try but fail? Why or why not? Also, please discuss some ways you can minimize your risk. Entrepreneurship Failure ===============================================

BUSN 115 Week 1-7 All DQs


FOR MORE CLASSES VISIT www.busn115study.com BUSN 115 Week 1 DQ 1 Laws and Regulations BUSN 115 Week 1 DQ 2 Entrepreneurship Failure BUSN 115 Week 2 DQ 1 Global Markets

BUSN 115 Week 2 DQ 2 Corporate Social Responsibility (CSR)

BUSN 115 Week 3 DQ 1 Starting a Business

BUSN 115 Week 3 DQ 2 Early Adopters BUSN 115 Week 4 DQ 1 Purchasing Process

BUSN 115 Week 4 DQ 2 Advertising BUSN 115 Week 5 DQ 1 Motivation Theories BUSN 115 Week 5 DQ 2 Benefit Choices BUSN 115 Week 6 DQ 1 Supply-Chain Management BUSN 115 Week 6 DQ 2 Technology Improvement


BUSN 115 Week 7 DQ 1 Accounting Firm BUSN 115 Week 7 DQ 2 Financial Control ===============================================

BUSN 115 Week 2 DQ 1 Global Markets

FOR MORE CLASSES VISIT www.busn115study.com Global Markets How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace? ===============================================

BUSN 115 Week 2 DQ 2 Corporate Social Responsibility (CSR)

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Corporate Social Responsibility (CSR) Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or why not? How can anyone be sure that CSR efforts aren’t just public relations ploys? ===============================================

BUSN 115 Week 2 Quiz

FOR MORE CLASSES VISIT www.busn115study.com Question 1. Question : (TCO 1) _____ is money that an organization brings in through the sale of its goods and services.

Profit

Revenue

Sales


Capital investment

Finance Question 2. Question : (TCO 1) Which of the following statements is true regarding business mindset?

It involves seeing the business from the outside in.

It is incompatible with corporate responsibility.

It involves appreciating the challenges a company faces in satisfying customer needs. It involves acknowledging that businesses always benefit society.

It involves ignoring one's customer experiences. Question 3. Question : (TCO 1) _____ audit the financial reports of public companies as required by law.

Internal accountants

External auditors


Credit managers

Management accountants Question 4. Question : (TCO 1) Which of the following is a characteristic feature of economic contraction?

Decreased unemployment rates

Decreased consumer spending

Increased income

Increased employment

Question 5. Question : (TCO 1) Inflation is a major concern for consumers, businesses, and government leaders, because it _____.

is a precursor to recession

decreases the purchasing power of consumers


decreases the production costs

increases the demand for commodities

decreases the opportunity cost of holding cash balances

Question 6. Question : (TCO 1) _____ taxes are levied on earnings of individuals to help fund Social Security, Medicare, and unemployment compensation.

Excise

Payroll

Sales

Income

Property Question 7. Question : (TCO 1) _____ is the process of influencing and motivating people to work willingly and effectively toward common goals.


Organizing

Leading

Planning

Directing

Controlling

Question 8. Question : (TCO 1) A(n) _____ is a specific, short-range target or aim.

mission

tactic

strategy


objective

vision

Question 9. Question : (TCO 1) _____ is the management function of keeping a company's activities on track toward previously established goals.

Organizing

Leading

Planning

Motivating

Controlling

Question 10. Question : (TCO 2) _____ limit the amount of particular goods that countries allow to be imported during a given year.

Import subsidies


Embargoes

Import quotas

Import tariffs

Restrictive import standards Question 11. Question : (TCO 2) The _____ was established to foster international financial cooperation and its primary functions include providing short-term loans to countries that are unable to meet their financial obligations and working to alleviate poverty in developing economies.

World Trade Organization

World Commerce Center

European Union

North American Free Treaty


International Monetary Fund Question 12. Question : (TCO 2) _____ refers to buying goods or services from a supplier in another country.

Franchising

Importing

Licensing

Partnering

Intermediating

Question 13. Question : (TCO 2) The use of unpublicized information that an individual gains from the course of his or her job to benefit from fluctuations in the stock market is called _____.

a code of ethics

whistle-blowing


insider trading

utilitarianism

strategic CSR Question 14. Question : (TCO 2) An employee at Cleveland Medical Center informs the media of certain health law violations and negligence that lead to documented illness and even death in certain cases. This is an example of _____.

insider trading

whistle-blowing

affirmative action

consumerism

strategic CSR

Question 15. Question : (TCO 2) Which of the following statements is true regarding ethical decision making?


When an employee is unable to make a decision because more than one side of an issue can be supported with valid arguments, it is called an ethical lapse. The disclosure of information by a company insider that exposes unethical behavior by others within the organization is called an ethical lapse. Stakeholders' needs often conflict, requiring managers to make tough decisions about resource allocation. Making objective decisions will lead to ethical lapses.

When the question of what is right and what is wrong is clear, ethical decisions are easy to implement. ===============================================

BUSN 115 Week 3 Assignment LEMONADE STAND, PART I (2 Papers)

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This tutorial contains 2 Different Papers

Background As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business. As we pointed out, a lemonade stand has a simple business structure; yet, it can help us understand almost every function of a firm; such as marketing, operations, finance, technology, entrepreneurship and many other aspects. In our two assignments in this course, you will own and operate your very own lemonade stand as you apply the knowledge you have learned from the course. Scenario You have decided to open a lemonade stand in your local neighborhood. You have grand plans for this stand and expect to attract many customers. In part I of this assignment, you will develop the basic premise of your new company. Please answer the following questions, utilizing the textbook, to ensure you apply the lesson we have learned in the previous weeks. - Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? - Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company? - You are very involved in your community; please outline your CSR plan (Chapter 4) for your business.


- The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand. (Chapter 14) - Even though you only sell to local customers, you understand that you could package your lemonade and sell it online globally. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online (Chapter 3).

Activity You are to write roughly 500 words in answering all questions posted above for your Lemonade Stand. (Please note: you may list the questions in your paper and answer these in a step by step process, but the word count will only apply to your written words).

The paper needs to be written in an APA format and should have at least your textbook listed as a scholarly source in your bibliography. Please view the APA tutorial in your syllabus for more on how to format your paper. Your paper should include a cover page and running header as stipulated by APA formatting.

This paper will be evaluated on how you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is encouraged that you review the textbook and cite specific area of the text in your responses (taking care in citing these properly). Additionally, while this is not an English class, grammar


will account for a portion of your paper. Please take care in writing a well develop response. ===============================================

BUSN 115 Week 3 DQ 1 Starting a Business

FOR MORE CLASSES VISIT www.busn115study.com Starting a Business What are the advantages of buying a business rather than starting one from scratch? What are the advantages and disadvantages of owning a franchise? ===============================================

BUSN 115 Week 3 DQ 2 Early Adopters

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Early Adopters Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas influence your decision making as a consumer? ===============================================

BUSN 115 Week 4 DQ 1 Purchasing Process

FOR MORE CLASSES VISIT www.busn115study.com Purchasing Process Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision? ===============================================

BUSN 115 Week 4 DQ 2 Advertising


FOR MORE CLASSES VISIT www.busn115study.com Advertising Think about an advertisement (in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively—and you are a potential buyer of the product that was advertised—what changes would you make to the ad to make it more successful? ===============================================

BUSN 115 Week 4 Quiz

FOR MORE CLASSES VISIT www.busn115study.com Question 1. Question : (TCO 3) A small business is defined as a company that _____.

is newly launched and has fewer than 100 shareholders


is dominant in its field and employs fewer than 1,500 employees

has a revenue of less than $750,000

is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees Question 2. Question : (TCO 3) One of the general characteristics of a small business is that it typically sells fewer products _____.

to a larger customer base

to fewer market segments

to foreign companies

at lower costs to government agencies

at higher costs


Question 3. Question : (TCO 3) Three factors contributing to the increased number of small businesses are technologies such as ecommerce, growing diversity in entrepreneurship, and _____.

Student Answer:

downsizing and outsourcing

increased ease in going public

nationalization

market regulation

monopolistic business practices Question 4. Question : (TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm's name. The items that Charles buys are examples of _____.

specialty products

expense items


capital items

shopping products

convenience products Question 5. Question : (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.

maturity

research

saturation

growth

infiltration Question 6. Question : (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____.

social arbitrators


trend watchers

crowd pullers

social developers

social programmers

Question 7. Question : (TCO 4) Organizational purchasing differs from consumer purchasing in that organizational purchasing _____.

is influenced more by subconscious and emotional factors

usually involves closer relationships between buyers and sellers

has lower complexity in product usage

lacks a formal buying process

is less clearly driven by economics


Question 8. Question : (TCO 4) The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____.

stealth marketing

strategic marketing planning

marketing research

social commerce

marketing concept Question 9. Question : (TCO 4) Creating new goods and services for a firm's current markets is called _____.

market penetration

product development


market development

diversification

pure play

Question 10. Question : (TCO 4) _____ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use.

Retailers

Wholesalers

Department store

Specialty store

Convenience store Question 11. Question : (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading


manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries?

Retail outlet

Drop shippers

Manufacturers' representatives

System integrators

Specialty stores Question 12. Question : (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions?

Transport the goods from the producer to the retail outlets

Assist with advertising, in-store displays, and other promotional efforts Provide market information


Divide bulk quantities into smaller packages

Complete or customize solutions for customers Question 13. Question : (TCO 4) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another, usually more expensive, product is known as _____.

stealth advertising

bait and switch advertising

implied claims

reminder advertising

a push strategy Question 14. Question : (TCO 4) KM Group, a home products manufacturer, owns a brand of paper towels called EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor's paper towel. In this example, the commercial used by KM Group can be classified as __________ advertising.


institutional

guerrilla

comparative

stealth

cooperative

Question 15. Question : (TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix?

Institutional advertising

Sales promotion

Social media


Product advertising

Personal selling ===============================================

BUSN 115 Week 5 Assignment LEMONADE STAND, PART II (2 Papers)

FOR MORE CLASSES VISIT www.busn115study.com This tutorial contains 2 Papers/Tutorial

Background In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you continue to learn new concepts in this course, you have seen how a lemonade stand can help us understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company. Scenario


In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include: - Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14). - Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations (Chapter 15). - Promotion plans. You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16). - Employee Training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. What are some ways you can motivate your employees to improve sales? (Chapter 10) Activity


Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled “Lemonade Stand Informal Business Report�). Utilize your textbook and apply the lessons we have learned in previous weeks to develop and support your plans. By offering support and developing your response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook. When integrating support from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate Reference Page after the Business Plan. Examples of APA formatting are included in the template. You are to write roughly 500 - 750 words in answering all points posted above for your Lemonade Stand.

This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style). Additionally, while this is not an English class and while the content of your ideas is most important, grammar and sentence structure will account for a portion of your report grade. Please be sure to write well-developed responses in complete sentence and paragraph format.

Note: For this assignment and other college writing assignments, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you are just referencing them and have changed the words, a citation


is still required. One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add. Violation of this rule could result in a zero for the assignment. ===============================================

BUSN 115 Week 5 DQ 1 Motivation Theories

FOR MORE CLASSES VISIT www.busn115study.com Motivation Theories Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissez-faire. How do each of these styles relate to Theory X and Theory Y assumptions about workers? ===============================================

BUSN 115 Week 5 DQ 2 Benefit Choices

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Benefit Choices When you begin interviewing as you approach graduation, you will need to analyze job offers that include a number of financial and nonfinancial elements. Which of these aspects of employment are your top three priorities: a good base wage; bonus or commission opportunities, profit-sharing potential; rapid advancement opportunities; flexible work arrangements; good healthcare insurance coverage; or a strong retirement program? Which of these elements would you be willing to forego in order to get your top three? ===============================================

BUSN 115 Week 6 DQ 1 Supply-Chain Management

FOR MORE CLASSES VISIT www.busn115study.com Supply-Chain Management How can supply-chain management (SCM) help a company establish a competitive advantage? What are ways that companies can improve their supply chains? ===============================================


BUSN 115 Week 6 DQ 2 Technology Improvement

FOR MORE CLASSES VISIT www.busn115study.com Technology Improvement Business is stalled. Sales last month were 10 percent less than the previous month and so far this month is looking even worse than last month. Could technology help you answer the decrease in sales? What technologies could you deploy to increase sales? ===============================================

BUSN 115 Week 6 Quiz

FOR MORE CLASSES VISIT www.busn115study.com Question 1. Question : (TCO 5) A company whose structure, policies, and capabilities allow employees to respond quickly to customer needs and changes in the business environment is termed as a(n) _____. Student Answer:

agile organization


hyperspecialized organization formal organization umbrella organization mechanistic organization Question 2. Question : (TCO 5) Which of the following chain-ofcommand systems was developed to address the need to combine specialization with management control?

Line organization

Line-and-staff organization

Agile organization

Formal organization

Informal organization Question 3. Question : (TCO 5) _____ is defined as a pathway for the flow of authority from one management level to the next.

Span of management


Span of control

Departmentalization

Network structure

Chain of command

Question 4. Question : (TCO 5) The number of workers who report directly to a manager is called the manager's _____.

chain of command

functional structure

divisional structure

span of management

task force


Question 5. Question : (TCO 5) _____ proposed a model that divides motivational forces into satisfiers ("motivators") and dissatisfiers ("hygiene factors").

Douglas McGregor

Abraham Maslow

David McClelland

Frederick W. Taylor

Frederick Herzberg Question 6. Question : (TCO 5) Justin M. Brown, the operations manager at Vernon Manufacturing Company, formulated a strategy to motivate the firm's employees. Justin addressed employees’ dissatisfaction by increasing their salary and incentives; he employed several industrial counselors to help employees deal with work-related stress; and improved the health insurance plan provided to employees. He also motivated employees by providing greater opportunity for advancement, recognizing employees who perform well and giving employees greater responsibility to foster a sense of achievement in them. Justin's measures are based on which of the following approaches?


McClelland's three-needs theory

Theory X

Theory Y

Herzberg's two-factor theory

Scientific management Question 7. Question : (TCO 5) Which of the following statements is true about expectancy theory?

Expectancy theory focuses more on the specific forces that motivate employees and less on the process they follow to seek satisfaction in their jobs. Expectancy theory suggests that employee satisfaction depends on the perceived ratio of inputs to outputs. Research into expectancy theory has led to thinking about the broader concept of organizational justice, or perceptions of fairness in the workplace. Expectancy theory identifies four primary drives that underlie all motivation.


Expectancy theory states that the effort employees will put forth depends on their beliefs regarding the rewards that the organization will give in response to that performance. Question 8. Question : (TCO 5) _____ suggests that employee satisfaction depends on the perceived ratio of inputs to outputs.

Maslow's hierarchy

Herzberg's two-factor theory

David McClelland's three-needs theory

Expectancy theory

Equity theory Question 9. Question : (TCO 5) The goal-setting theory of motivation suggests that _____.

setting goals is unrelated to motivation in most employees

setting goals is an effective way to motivate employees


managers, not employees, need to set goals

collaborative goal setting can undermine managerial authority

employees should set their own goals without input from managers Question 10. Question : (TCO 5) K.M. Retailers, an international consumer products retail chain, gives preference to women and minority-owned suppliers and subcontractors. The firm hires a large number of employees from ethnic minorities and the human resource department keeps the interests of these groups in mind while framing company policies. In this example, K.M. Retailers uses which of the following strategies?

Job enrichment

Ethnocentric policies

Decentralization

Deregulation

Diversity initiatives


Question 11. Question : (TCO 5) Which of the following acts prohibits any form or testing that can be construed as a pre-employment medical examination?

The Taft-Hartley Act

The Landrum-Griffin Act

The Wagner Act

Americans with Disabilities Act

Fair Labor Standards Act Question 12. Question : (TCO 6) _____ refers to the efficiency with which an organization can convert inputs to outputs.

Student Answer:

Sustainability

Security

Productivity


Capacity

System value Question 13. Question : (TCO 6) Which of the following is the main purpose of just-in-time systems?

Disintermediation of distribution

Bettering work scheduling

Strategic analysis

Capacity improvement

Better inventory management Question 14. Question : (TCO 6) Jass Glass Studio has been hired to make a church window. A church hires the company to make ten windows based on a design provided by the church. This is an example of _____.

mass production


batch production

customized production

mass customization

standard production Question 15. Question : (TCO 6) The manufacturing approach in which part of the product is mass produced and the remaining features are customized is known as _____. batch-of-one production mass production customized production mass manufacturing mass customization ===============================================

BUSN 115 Week 7 DQ 1 Accounting Firm

FOR MORE CLASSES VISIT www.busn115study.com


Accounting Firm The senior partner of an accounting firm is looking for ways to increase the firm’s business. What other services besides traditional accounting can the firm offer to its clients? What new ===============================================

BUSN 115 Week 7 DQ 2 Financial Control

FOR MORE CLASSES VISIT www.busn115study.com Financial Control The company you cofounded last year is growing rapidly and has strong prospects for an IPO in the next year or two. The additional capital that an IPO could raise would let you hire the brightest people in the industry and continue to innovate with new product research. There is one potential glitch: You and the rest of the executive team have been so focused on launching the business that you haven’t paid much attention to financial control. You’ve had plenty of funds from venture capitalists and early sales, so working capital hasn’t been a problem, but an experienced CEO in your industry recently told you that you’ll never have a successful IPO unless you clean up the financial side of the house. Your cofounders say they are too busy


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BUSN 115 STUDY Redefine the Possible / busn115study.com  

This course capture the brand essence and positioning

BUSN 115 STUDY Redefine the Possible / busn115study.com  

This course capture the brand essence and positioning

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