CREATIVE & CULTURAL CONSULTATION
Inside Creative & Cultural Consultation Understanding the local is simply the first step for anyone who wants to go global.
What is it?
We believe the better the planning and the creative brief, the better and more accurate the results. Venga Global Creative Services provides an efficient, streamlined process to replace what has been a traditionally long and costly procedure. We assess the effectiveness of your global platform, including brand propositions and creative executions, uncover its core essence, and suggest ways to improve and leverage your brand’s idea. We investigate what’s already working and what isn’t. We look at the strengths, weakness, opportunities and threats of the creative platform. We explore the full potential of your global idea in every market, providing valuable information on how this global concept should be adapted in each market.
How we do it
Our international network of creative and cultural consultants provide topline feedback on conceptual, cultural and production issues. We work directly with global brands or in partnership with their lead creative agencies right from a concept development’s early stages to help create a truly global idea that travels.
Get in touch
To learn more about this and other Venga Global Creative Services, simply email us at email@example.com #creativitymatters
Why does it matter?
The idea that consumers buy goods and services the same way everywhere is flawed. Furthermore, with consumers’ behavior rapidly changing everywhere, global brands need to adopt innovative approaches to ensure their communications are equally relevant in every market. With the help of proper planning, you can confidently launch your brand in each market with global consistency and local relevancy.