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Arsenale in Venice, 1st-3rd July 2010

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PORTFOLIO

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What is it?

Inside this “container” we provide a special mixture in order to host all the protagonists of the web, all the people who deal with facilities - such as in firms - and it is also thought for those who are creative, such as writers,

The second edition of VeneziaCamp will take place at the Arsenale in Venice (the Historical Dockyard) from the

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to

the3rdJuly

2010: three days of sharing,

comparison and growth in order to promote the themes of innovation and ethics for digital citizens.

who manage and promote territorial innovative actions.

The very first edition

At the Arsenale, place of age-old navigation, from galleys of yore to current wifi systems, it will be possible to see an innovative mix dedicated to the themes

“VeneziaCamp 2009, which took place from the 23rd to the 25th October 2009

of the net and to digital citizens, and how everyday life aspects (from social

sustainable tourism, innovation in the PAs, social medias and communication,

networks to civil service, from the e-commerce to tourism, the latter in

web occupations - but, in the end, we have found ourselves involved in the

particular is very important for the city of Venice) are faced in the net and with

development of iPhone applications, eating “Italian whole roasted pig” which

the net. Saturday the 24th will be the day dedicated to bloggers, with the non-

has been tagged with the QR-code, and involved in debates with primary and

conventional form of the BarCamp; there will be spaces dedicated to the most

secondary schools about the future of the city, trying to understand the role of

active online communities and to the development of new applications, and

counterinformation in the Italian region of Abruzzo, imaging our Arsenale as some Italian Docklands and asking not to close the doors of the Arsenale

also Venetian children and teenagers with their own view for the future of their

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Facebook programmers, iPhone widget creators, for politics and directors

suggested some innovations - digital citizenship, technological innovation,

city: Venice wants to be more and more active and protagonist of its

becase Facebook developers wanted to spend the night there.

innovation.

In these 3 days it was 2000 of us, if numbers still matter.”

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


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The Project Venice is a traditionally open city, which has been influenced by many populations and civilizations: it is a city that never stops and, thanks to what the Public Authority did and to the frequent visitors of the net about this area, it can be considered as the first city that got aware of the creation of the digital citizens’ new status. The citizens do not want to be passive subjects but want to play an active part in the society. Digital Technology has revolutionized Italians’ way to get informed. The use of Internet and satellite tv is growing more and more. Being well informed about public interest matters means to play and active part in the life of a community. This is what it means to be a citizen. Today, the connection between Internet and information (and politics) awakens interest and attention more than it did in the past. We have decided to let Venice become a great laboratory for innovation, and to give the people of the net the opportunity to find their ideal place. “The net is a real revolution: I think that the evolution of the broadband can be compared to the effects of the steam revolution in the nineteenth century”, says Michele Vianello, one of the promoters of the event and manager of the Vega Technological Parc, “and the Arsenale, wired with optical fibres for the people of the net, is the ideal place where to start new trips: a great chance to inaugurate a new world”. This is the reason why Venice, thanks to its own cosmopolitan mentality, may become famous for innovation.

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As the first edition, VeneziaCamp 2010 will develope six different themes, with a single leitmotif given by the innovative vision of the net, the so called 2.0 web. Today Internet is a well-established and universally recognized tool, but the approach to the “net� represents a real challenge for Economy, Society, Civil Service, Marketing and Tourism in the future. And if social networks represent the basis for everyday life for all those who surf the net habitually, all the people who work with those networks are already thinking about Innovation Technology, not just Information Technology. Of all this and much more we will talk about in the edition of 2010. The BarCamp will take place on the 3rd July: for further information see the website

2.0 Management

Social Web Tourism Network

http://barcamp.org/veneziacamp2010

Digital Culture and Citizenship

Garage Developer

Web Community and Digital Tribe

E-commerce and 2.0 Marketing

The Themes 3

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The Location The event about digital innovation, organized with the Municipality of Venice, takes place in the very first factory of the world, the “Tese” of the Arsenale, the most fascinatine place of the city. The places that saw the golden age of the Serenissima now represent the new workshop for innovation: from pitch to the net, from the galleys to the web, the Arsenale represents again a new place dedicated to “navigation”: 300 sm divided into three areas with stalls, community areas, convention rooms and clusters. The whole area of the Arsenale is covered by a wifi net provided by the Municipality of Venice which, from the 3rd July 2009, is the first digital city in Italy.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010

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MAP VENEZIACAMP 2009

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The City Background 5

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


Arsenale in Venice, 23rd, 24th and 24th October 2009

“La rivoluzione è in corso” David Weinberger, VeneziaCamp 2009

Edition 2009 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010

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2009 - The Programme and The Players Friday 23rd October 2009 10 am - 1 pm Administrating 2.0 Gianni Dominici, Michele Vianello, Andrea Pellizzari, Gianluigi Cogo, Antonio Palmieri, Carlo FlammĂŠnt.

10 am - 6 pm Facebook Developer Garage Guido Nardo, Roberto Marmo, Angelo Iacubino, Gioia Feliziani, Antonio Tomarchio, Alberto Barban

10 am - 1 pm The Author’s Faces, Voices and Bodies Umberto Margiotta, Mario Galzigna, Maddalena Mappelli, Massimo Giuliani, Tiziano Scarpa

2 pm - 6 pm Author Subtractions Maddalena Mappelli, Mario Galzigna, Claudia Boscolo, Giuseppe Genna, Wu Ming 1

10 am - 1 pm MDM - TTT Group (Tourist Travel Technology) presents: Open Travel Alliance. The XML Standard for Future Tourism Alessandro Sorato, Marina Zago, Andrea Casadei, Valter Cravero, Walter Toscano, Marco Bettini, Michele Vianello

2 pm - 6 pm Web 2.0 and Firms Dario Bovo, Vladi Finotto, Luca De Pietro, Marco Bettiol

10 am - 1 pm Net Neutrality, Free Web and Royalties Cesare de Michelis, Michele Vianello, Ernesto Belisario 10 am - 12 am Tag my Lagoon Roberto Scano, Nicola Palmarini

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3 pm - 5 pm The Developing of Web Jobs Roberto Scano, Gigi Beltrame, Ernesto Belisario 2 pm - 6 pm Communication and PA Social Media Marco Massarotto 2 pm - 6 pm Meeting between Schools and Cisco. Networking Accademy Luca Lepore, Alessandro Memo

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


2009 - The Programme and The Players Saturday 24th October 2009 10 am - 12 am Politics Culture meets Innovation Culture Nicola Pellicani, Renato Brunetta, Antonio Palmieri, Carlo Flammént, Ernesto Belisario, Gianluigi Cogo 10 am - 2 pm Flash Platform Developer Jam Giorgio Natili 10 am - 12 am Mobile Card Andrea Casadei, Paolo Moro, Marco Bettini, Danilo Poda 10 am - 6 pm Barcamp http://barcamp.org/veneziacamp2009 10 am - 12 am “Venice 2020” School Contest Prize-giving: Imagin Living in my City Michele Vianello, Gianluigi Cogo, Carlo Pozzana

2 am - 6 pm Abruzzo@Venezia Vittorio Baroni, Paolo Pinti, Carlo Zuccarini, Ottavio Pomilio, Mario Savini, Floriana Ferrari, Francesca Ciancetta, Gianni Tarli, Lech Stasikowsky, Sandra Renzi,

2 pm - 4 pm New Institutional Initiatives for Disabled People Alessandra Flick, Antonio Palmieri, Carlo Flammént, Pietro Barbieri, Antonio De Vanna, Roberto Scano, Consuelo Battistelli

3 pm - 6 pm Tourism’s Worlds: a Comparison between Net Dwellers and Service Providers in the Most Turistic City in the World Michele Vianello, Isabella Scaramuzzi

2 pm - 5 pm Civicity: a City between Local and Global Environment Gino Tocchetti, Sergio Los, Stefano Rossi, Maurizio Salamone, Sophia Los, Federica Festi, Mattia Ballan, Barbara Zen, Samuel 2 pm - 3 pm Gentile, Dario Bonaldo, Matteo Brunati, Web: the New World. There is no Time Left: Stefano Schiavo Change or Die! Marco Camisani Calzolari 2 pm - 3 pm Smart Marketing, Social Media and Cinema 3 pm - 6 pm Maurizio Galluzzo E-commerce: when Ethics Joins Business Andrea Spedale 3 pm - 4 pm Social Network and History Didactic Emilia Peatini

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2009 - The Programme and The Players Sunday 25th October 2009 10 am - 2 pm Digital Ethics Paper Massimo Melica, Mauro Magnani 10 am - 6 pm Italian iPhone Developers Guido Nardo, Matteo Centro, Alberto Barban, Michela Scibilia, Eduard Roccatello, Angelo Iacubino 11 am - 12 am Troolley - 2.0 Tourist Platform Maurizio Galluzzo 12 am - 1 pm WebCode. Point of Convergence between Paper and Web Maurizio Galluzzo

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12.30 am - 1 pm Venice Municipality Agreement/ Tripadvisor Cristiana Csermely, Massimo Cacciari, Laura Fincato, Michele Vianello, Marc Charron 2 pm - 6 pm Next City Life: the 2020 City that we want and that we Imagine David Weinberger, Luca de Biase, Carlo Massarini, Paolo Colli, Antonio Cianci, Antonio Palmieri, Cristina Farioli, Fabio Fregi, Michele Vianello, Enrico Capirone 2 pm - 6 pm 40xVenezia Meeting 2 pm - 4 pm Smart Marketing Evangelist Maurizio Galluzzo

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


The Events Innovation and digital citizenship, a place where the “people of the net” can meet: during these three days, a lot of conventions have taken place here, meeting and seminars that illustrated edemocracy world best practice, PA communication strategies, shared vision in order to promote the modernization of digital PA. Playful moments could not be missing just to discover Venice with the digital WhaiWhai. The “QR-Code tagged whole roasted pig” has represented a very important moment in the twinning with the region of Abruzzo characterized by innovation after the 16

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The Speeches A great event featuring some of the most active Italian bloggers together with journalists such as Luca De Biase, edtor of Nova24, and web marketing experts such as David Weinberger, co-author of the Cluetrain Manifesto, who gave a speech about Internet and Wikipedia evolution and their future expectations on the last day of VeneziaCamp.

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There has also been an “institutional” moment, when Marc Charron, TripAdvisor Europe Managing Director, one of the biggest travel communities, gave the Mayor of Venice Massimo Cacciari the prize “Traveller friendly City”. This prize gives Venice credit for being the first Italian internet tourist - friendly city.

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Even Digital Media Metadistrict firms, all the politics who ride social media, creative writers, the followers of the Digital Ethics Paper and the protagonists of the 40xVenezia and civil service net, innovators who are ready to spread the 2.0 Managing Manifesto. Children as well took part in a special contest suggested by VeneziaCamp. Carlo Massarini presented the Next City Life: “Venice 2020: imaging living in my city”.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


Garage Developer VeneziaCamp 2009 hosted three great events for the development of innovative technologies:

• Facebook Developer Garage, with more than 170 11

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people;

• Italian iPhone Developers, with more than 60 developers;

• Flash Platform Developer Jam, with more than 50 people.

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The Community Area There was a special area at the Communities’ disposal dedicated to meetings and to the exchange of ideas and thoughts about the theme of the event. All the users could take advantage of a powered station for three days in order to surf the net. The area, controlled by the security staff, was available only for registered members who had to mark their own tools to protect their own things. 8 Communities took part in VeneziaCamp: • Abruzzo@Venezia • Associazioni Venezia • Webprofession.it • Womentech • Tribù Digitali Veneziane • Filemaker • 40xVenezia • Venessia.com The area hosted more than 300 people in three days.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


The BarCamp The day of Saturday focused on the traditional BarCamp, which is an event dedicated to the “net dwellers”. The BarCamp can be considered as a un-lecture created by the contributors. It arises from people’s wish to share and learn in a free open space: there is no audience and everyone can take part in the event presenting a project, talking about ideas, debating or helping 4

organizers. That was not a regular lecture with a specific theme and an outline of events and topics, but a place where people can express and share their thoughts and their knowledge. Anyone can “teach”, suggest a topic or talk to people, aiming to promote free thinking, curiosity, the popularization of all the themes linked to the Web. There is a track, in our case it was the “digital culture”, and spaces available to be used to propose a topic and discuss it. The BarCamp hosted more than 200 users previously logged through the wiki (http://barcamp.org/veneziacamp2009 )

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Partecipation In three days, 30 events have been organized, with a total amount of registrations throught EventBrite equal to 1.500, for a grand total of 800 single users.

At the Arsenale there where more than 2.000 people in three days, with more than 1.200 single users.

The maximum number of people was reached on Saturday, on the occasion of the BarCamp with about a thousand people.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


Partners 2009 • IWA Italy – International Webmasters Association Italia • VIU, Venice International University • Ecosistema 2.0 • Assint • Associazione Innovatori • Associazione Italiana Commercio Elettronico (AICEL) • Assodigitale • Fondazione Pellicani • Istituto per le Politiche dell’Innovazione • Nord Est Creativo • Ibridamenti • Venice Connected • TTT, Tourism Travel Tecnology, work group MDM • Regione Abruzzo • Trip Advisor

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Credits 2009

Special Thanks to:

Promoter Committee

Michela Cimnaghi, for translations during the event

Michele Vianello, Luigi Rossi Luciani, Piergiacomo Ferrari, Giuseppe Mattiazzo

Paolo Bain, for the press point

Organizer Committee Andrea Casadei, Gianluigi Cogo, Roberto Scano

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Emanuele Dal Carlo, for the realization of the official logo

Michele Ficara Manganelli, for the video editing the Press Office of the Municipality of Venice the Authors of the photos included in this portfolio

Staff Gaia Borghi, Federico Dante, Rossana Fortunati, Roberto Moro, Chiara Perulli, Giulia Perulli, Mauro Scarpelli

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and to all the volunteers who helped us during the event.

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


Technical Organization

Partners

Media Partners

Technical Partners

Sponsorship

Featuring

Sponsors - Partners 2009 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010

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Media Positioning - Web 2.0 19

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


VeneziaCamp 2009 official website has been visited and linked about a thousand of times by prestigious web resources reaching the top 25 italian technical blog list during the month of November.

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The web page dedicated to the BarCamp http://barcamp.org/veneziacamp2009 has been visited by more than 200 people with more than 25 requests for speeches during the barcamp.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


In the blip.tv website, 22 videos about the event have been hosted.

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About a hundred of videos about the event have been uploaded and shared on YouTube channel. With more than 10.000 sights. The official website is http://www.youtube.com/user/veneziacamp

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Flickr channel hosts 860 pictures taken by more than 50 different users who took part into the event.

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Google search engine shows more than 60.000 results entering the query word “veneziacamp”, and more than 38.000 with words such “venezia camp”, more than 54.000 with “venezia camp 2009”.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


In Friendfeeds there are 630 feeds which have been opened with the name “veneziacamp”, 480 with “veneziacamp2009”, 240 with “venezia camp 2009” for a grand total of thousand and thousand commentries.

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VeneziaCamp 2009 Facebook page counts 443 friends. http://www.facebook.com/group.php?v=wall&ref=ts&gid=114504191734

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


VeneziaCamp 2009 Ning page counts 263 fans. www.veneziacamp2009.ning.com

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There are about 3.300 blogs about this event. 16

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The national press cited VeneziaCamp in many articles.

Press Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010

A selection of articles will follow. A special press review with all the press releases is available.

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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010


Index What is it? .....................................................................................

page 1

The Project ....................................................................................

page 2

The Location .................................................................................

page 3

The City Background ....................................................................

page 4

The Themes ..................................................................................

page 5

Edition 2009 ..................................................................................

page 6

The Programme ............................................................................

page 7

The Events ....................................................................................

page 10

The Speeches ...............................................................................

page 11

Garage Developer .........................................................................

page 12

The Community Area ....................................................................

page 13

The BarCamp ................................................................................

page 14

Partecipation .................................................................................

page 15

Partners ........................................................................................

page 16

Credits ..........................................................................................

page 17

Sponsors - Partners ......................................................................

page 18

Media Positioning - Web 2.0 .........................................................

page 19

Press .............................................................................................

page 30

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VeneziaCamp Organizational secretariat: Expo Venice Marittima - Fabbricato 103 - 30135 Venezia (VE) Italy Tel. +39 041 5334850 - Fax. +39 041 5334760 email: veneziacamp@expovenice.it Portfolio version 6 of 17 June 2010

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Photos are taken from www.flickr.com/photos/ from the pages of the respective Authors who are cited according to the Flickr naming convention. [auro] (1), Andrea Casadei (2), Andrea Perotti (3), carloreggiani (4), Contz (5), dadevoti (6), DElyMyth1 (7), Design Conversation (8), gaspartorriero (9), Gianluigi Cogo (10), Guido Nardo (11), ialla (12), Luca Perugini (13), Mentis.it (14), Michele Ficara Manganelli (15), Michele Perone (16), pestoverde (17), veneziacamp (18), Whai Whai (19) Translation of the Portfolio by Anna Favaro

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VeneziaCamp - Portolio2010 English  

La rivoluzione è in corso

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