a history of family a history of siblings
1962 Two brothers started the company’s adventure back in the ’60s and today a new generation carries on the dream with passion. The history of a chairs and tables manufacturing company: how it was born, how it continues its legacy.
today Veneta Sedie today: wooden chairs design, manufacturing and commercialization. Veneta Sedie Production and Veneta Sedie Trading are the company’s two souls: Tailor Made or standard ready-to-finish chairs, as well as finished furniture suitable for the best design projects.
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1 962 thE bEginning
First building: VEnEta sEdiE production
VEnEta sEdiE trading
nEw showroom going intErnational
training and rEsEarch
201 4 top10 and tailor madE
iso 9001 standard
wEb and tEchnology
crisis and rEbirth
Giannino Rosa starts his companyâ&#x20AC;&#x2122;s path by manufacturing handcrafted seats and rocking chairs and later expands the business to furniture commercialization. It is an age of enthusiasm, entrepreneurial spirit and passion: warm handshakes seal business agreements and a suitcase is always packed, ready for travels all over Italy. The economic boom is around the corner, an optimistic moment that will allow Veneta Sedie to increase its staff and expand its business even abroad. During these years the first showroom is built, a place that today still shares the companyâ&#x20AC;&#x2122;s products aesthetics and history.
THE TURNING POINT
1986 is a turning point: in Casale di Scodosia, surrounded by green lawns and a peaceful landscape, the very first factory becomes reality, a building that is still home of the entire company’s manufacturing, location and heart of Veneta Sedie Production. Surrounded by materials and machinery, Giannino’s children play while they start understanding wood and absorbing their father’s teachings: his great interest for aesthetics and his entrepreneurial spirit.
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THE NEW ERA
Ten years later in Merlara the company founds Veneta Sedie Trading, a new location to face storing and production needs. The market is evolving, customer get more accurate and demanding while the company jumps into the new scenario with high quality, unique and specialized products.
In 2001 Veneta Sedie promotes the creation of a group joined by seven companies from the same industry with the common goal to build a strong network of products and strategies. For the following few years the international expansion will lead to some of the most important international fairs, such as Tokyo, Moscow and Dubai.
THE NEW MILLENNIUM
The new millennium brings technological improvements and a new future in the companyâ&#x20AC;&#x2122;s management: with a strong background and experience, the new generation is now ready to understand the past to draw the companyâ&#x20AC;&#x2122;s future.
exp e ri ence
“THE BEST CRISIS”
When in 2010 the striking international crisis undermines hope, the reflexion on Veneta Sedie’s roots and values turns hard times into innovation opportunities: disorientation is transformed into awareness and the company is ready to create its own new path, overcoming what is now called its “best crisis”.
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NEW SOLU TIONS
Veneta Sedie is ever evolving. The company chooses to keep its production in Italy, in order to mantain control over the quality and innovation that have always distinguished its work, and to invest in its main resource, people, through training and constant update, and through the attention paid to everyoneâ&#x20AC;&#x2122;s personal and professional growth. Listening to the customers is a precious opportunity to innovate and reinvent: this approach leads in 2014 to the creation of the Top10 line, a selection of top products, ready to be shipped and commercialized. A sartorial production follows the creation of a new line of iconic chairs, this tailored approach is developed to meet different tastes and needs and to create common and evolving projects.
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THE F U TURE
Today Veneta Sedie looks at the future with proud eyes, always ready to go beyond its limits, strongly aware of the stability and harmony that guide its road. In 2016 the thirtieth anniversary of the first buildingâ&#x20AC;&#x2122;s construction is a new occasion to celebrate the past and embrace the future. The showroom opened in 1976 is renewed to become a flagship store and a new context for many events: a historic location transformed into a place for gathering and conversation.
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PAST AND PRESENT
Its long history of passion and energy shaped the companyâ&#x20AC;&#x2122;s present, a path that led to the expansion of production, storehouse and product range; all improvements guided by a constant research for the best solutions and the most suitable responses to the marketâ&#x20AC;&#x2122;s needs. From the artisanal manufacturing of a single chair per day to thousands of chairs produced every year: Veneta Sedie grew during the years, both as a company and as a family, establishing itself through quality products and through its technological, logistical and productive know-how.
PRESENT AND F U TURE
Today Veneta Sedie combines two divisions working sinergically as two units fully independent yet deeply interrelated: the Production division, dedicated to the manufacture of ready-to-finish wooden chairs, and the Trading division, focused on products finishing. Experience and efficiency are addressed to different markets: from accomodation facilities to architecture and design firms, from fashion to the naval industry, as well as furniture professionals, single customers and companies.
m 2 storEhousE
3700 m 2 production modEls
nicola, simonE, isabElla, Enrico:
wood flowing in the veins.
Rosa siblings are used to live and breath wood since they were born, having grown up along with a company in which this material is the main source of inspiration.
Accounting area “Memories about the company and its history go back to our father’s personality, who is still my mentor: the mastery and the instinct to accept any new challenge with which the market may face us.” 19
SIMONE Production area â&#x20AC;&#x153; The company as a synthesis of many ingredients, a balance of energies, a path to walk all together seeking the joy of working side by side, an eff icient and fun network of relationships.â&#x20AC;? 20
ISABELLA Administrative and f inancial area â&#x20AC;&#x153;Energy, cohesion, order, harmony, relationship: these are my values and what I wish for Veneta Sedie to inspire. Only someone able to embody all this can create the product.â&#x20AC;? 21
ENRICO Marketing and communication area â&#x20AC;&#x153;Each person, even if specialized on a single process, is involved and aware of the entire process of product development. One of the many bright sides of a small company, based on sharing and trust.â&#x20AC;? 22
VENETA SEDIE TRADING Via dellâ&#x20AC;&#x2122;Artigianato, 118 35040 Merlara (PD) Italy
VENETA SEDIE PRODUCTION Via Nogarole, 334 35040 Casale di Scodosia (PD) Italy
Tel +39 0429 844533 Fax +39 0429 844534
Tel +39 0429 844533 Fax +39 0429 844534