By FOCUSING on your INTERIOR painting and repair needs, we are
ALWAYS coming through for our clients – we PROMISE your last day of the month quick turn will get done!
Our INDUSTRIES are multi-housing and commercial. EXCELLENT customer service. Whether
• E ective Scheduling and Overall Communication
• Competitive Pricing
• On-Time Results within Budget
• Rapid Response to Urgent Requests
• Experienced/Dedicated Crews with a Lead on Every Job
• All Workers are in Uniform and are Employees of ALL KIND
• High Employee Retention
• We Pride Ourselves on Quality and Cleanliness
Congratulations on Planet Media’s 15-year anniversary! Can you tell us about the company’s journey?
Thank you! It’s been an incredible 15-year journey. We started Planet Media with a simple goal: to deliver exceptional marketing solutions and outstanding service to our clients. Over the years, we’ve grown and expanded our offerings, but our core commitment to quality and client satisfaction has remained constant.
What sets Planet Media apart in the industry?
What truly sets us apart is our unwavering dedication to going the extra mile for our clients. We don’t just provide services; we build lasting relationships. Our approach is to treat our clients like family and ensure their growth and satisfaction. Our trademark, “It’s our business to grow yours,” isn’t just a slogan – it’s a philosophy we live by every day.
Can you highlight some of Planet Media’s key services?
Certainly. We offer a diverse range of services, including the Vendor Guide publication, apparel, promotional products, Brand Star Solutions, and our Contact Point Plus platform. We also provide comprehensive advertising and marketing services, from developing campaigns to creating high-quality marketing materials. Our goal is to help businesses stand out and reach the right audience.
How has Planet Media adapted to changes in the marketing landscape over the past 15 years?
We’ve always been committed to innovation and staying ahead of industry trends. Our team continuously updates their skills and knowledge to provide cuttingedge solutions. We’ve embraced digital marketing while maintaining our expertise in traditional media, allowing us to offer comprehensive, integrated marketing strategies to our clients.
What’s been the most rewarding aspect of leading Planet Media for 15 years?
Without a doubt, it’s seeing the tangible impact we have on our clients’ businesses. Knowing that our efforts contribute significantly to improving the lives of the individuals we serve is what fuels my passion and dedication. It’s incredibly rewarding to see our clients grow and
succeed with our support.
Looking ahead, what’s your vision for Planet Media’s future?
Our vision is to continue growing while maintaining the personal touch and quality service that have been our hallmarks. We aim to expand our reach, innovate our offerings, and stay at the forefront of marketing trends. Most importantly, we want to keep making a positive difference in our clients’ businesses and lives.
Any final thoughts on this milestone anniversary?
I’m incredibly proud of what we’ve achieved in these 15 years, but I’m even more excited about what’s to come. I want to express my deepest gratitude to our amazing team, loyal clients, and supportive partners who have been instrumental in our journey. Here’s to many more years of growth, innovation, and success!
To learn more about Planet Media and the graphic design, branding, promotional merchandising and other services Scott and his team offer, please visit PlanetMediaMarketing.com or call 952-460-0305
PUBLISHERS
Scott Holgate
Lisa Holgate
GRAPHIC DESIGN
Emma Nelson ACCOUNT EXECUTIVE
Cody Becker
Volume 15, Issue 1
The Vendor Guide is published by Planet Media The publisher accepts no responsibility for errors in, or omissions of, content� Circulation: The Vendor Guide is direct mailed once every 3 months� If you would like to advertise in The Vendor Guide or have questions, please contact Scott Holgate If you want to be added or taken off the mailing list, please call 952 460 0305
By-line articles are published with the permission of credited copywriter or advertiser The publisher accepts no responsibility for errors in, or omissions on, any article in the magazine or online at www�VendorGuideOnline�com�
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• Bathtub, Tile, & Countertop Refinishing
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Mid Continent Management Corporation (MCMC) offers full service multi-family property management with an emphasis on exceeding clients’ financial goals and objectives.
WELCOME
NEW ADVERTISERS
Step into the spotlight with our Vendor Guide Magazine! We’re thrilled to extend a warm welcome to our newest advertisers. Together, let’s amplify your brand’s visibility and reach new heights of success. Here’s to a fruitful partnership ahead!
ATTRACT WORKFROM-HOME RESIDENTS
Drive rents and retention up by giving modern work from home renters what they need to succeed.
To appeal to today’s renters, apartment communities can provide a range of amenities to enhance the work-from-home experience for their residents. These amenities can make remote work more convenient, comfortable, and productive, which in turn gives you a competitive advantage as well as an opportunity to improve market rents. If you are looking to attract today’s work for home renter, here are some workfrom-home amenities that you should consider offering:
Reliable, high-speed internet, which is essential for remote work. Offering a fast and stable internet connection in each apartment home and in common areas can be a significant selling point for residents. If you offer it, be sure to mention it whenever you are showing your community to a new prospect, even if you feel it seems obvious. Doing so demonstrates that you are aware of the needs and preferences of your target demographic, and you are helping them make it a significant driver in their decision-making process.
A dedicated business center with printers, copiers, and workstations can be a valuable resource for residents who need access to office equipment. Some communities have even started offering private office spaces, which residents can rent on an as-needed basis, as well as meeting rooms equipped with video conferencing facilities. All these amenities can be beneficial for residents who need to conduct virtual meetings or presentations.
Secure parcel lockers are critically important for residents who receive packages and mail related to their job. It allows them to get their deliveries at their convenience, and you are helping them ensure the security of their property. And of course, the value of parcel lockers extends beyond those who work from home, providing a value-add for all your residents.
A coffee and tea station can set your community apart, and it is something work-from-home residents will truly appreciate. One of the downfalls of working from home is the lack of common area interaction, as well as the opportunity to take a quick break to grab a pick-me-up. Not only will your coffee station demonstrate that you understand how important this can be, but this area of your community can also be set up to support networking among resident professionals, with morning “happy hour” meetings and a billboard to share business cards.
A fitness center, while not specifically a work-from-home amenity, can help work-from-home residents efficiently build their wellness routine into their break times, helping them stay active and promoting a work-life balance.
In summary, by offering a combination of these work-fromhome amenities, you can attract remote workers and provide them with an environment that supports productivity and work-life balance. Your work-from-home amenities can drive up your market rents, closing ratios, and overall resident satisfaction and retention rates. But keep in mind that most amenity installations require some renovation work. Whether your project or projects are big or small, by choosing a renovations partner who specializes in the multi-family industry, you can leverage that partner’s previous experience and industry expertise to ensure a successful transformation of your common areas into usable spaces for work-fromhome residents. To find a multi-family renovations partner, visit the VendorGuideOnline.com search page.
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CONTACT US TODAY TO SCHEDULE YOUR COMPLIMENTARY DRONE-GENERATED ROOF INSPECTION!
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- Jim Rezek, Glen Edin of Edinburgh
GEO-FENCING
Will Help Your Bottom Line
30% of the population is using locationbased services And 80% of them want to get location-based alerts from businesses
INCREASE SALES AND LOYALTY
Use CRM data with location events to trigger the right message at the right time Give incentives
Your brand is your most valuable asset. Trust real people to help you promote it.
By: Natalie McClory
In a world dominated by technological advancements and automated solutions, the role of real people in deploying your promotional brand is more important than ever. When it comes to producing your printed materials, corporate clothing, and promotional items, using an online platform can be a tempting option. However, the human touch offers irreplaceable elements of creativity, strategic thinking, and personalized engagement.
Real people can tailor designs, messaging, and promotional strategies to fit your brand’s unique identity and will have a deeper understanding of your values and goals. This knowledge is crucial for creating promotional materials that accurately reflect your brand and resonate with your target audience. What’s more, working with real people allows for greater customization and flexibility. Your human partners adapt to changes, feedback, and evolving marketing strategies more effectively than automated systems can. They also provide valuable insights and recommendations based on their experience and expertise, helping you develop a comprehensive promotional strategy that goes beyond simply creating branded items, and considering factors like target audience, market trends, and competition.
Perhaps most importantly, human beings can ensure the quality of your materials, especially when it comes to reviewing designs, checking for errors, and ensuring that the final products meet high standards. This level of quality control cannot be achieved with automated tools alone.
When it comes to finding the best real people to help you promote your brand, choosing a local partner that specializes in multi-family will ensure that you stay updated on industry trends, design aesthetics, and best practices. Since your goal is to make a lasting impact and establish a genuine connection with your target audience (whether that is a resident, prospective resident, employee, or customer) you’ll want a partner that comprehends the intricacies and nuances of your brand and your industry, and who is interested in fostering not only effective promotional campaigns but also an enduring relationship. This will lead to a more cohesive, collaborative, and successful partnership that extends beyond the immediate promotional campaign. By choosing the right partner and sticking with them over time, you will have the assurance that those you’ve entrusted with promoting your brand are intimately aware of what that brand represents and how to most appropriately support and promote it.
In the end, working with the right industry partner allows for rich communication and collaboration. You can articulate your vision, provide feedback in realtime, and have a dynamic and interactive working relationship with real people who know your industry and are invested in your success. The team at Brand Star, a Minnetonka-based promotional support company, understand the importance of having highquality marketing and promotional materials that make a great first impression on potential clients while respecting your brand identity. Under its parent company Planet Media, Brand Star has been a longtime partner to multi-family vendors and management companies throughout Minnesota. The Brand Star team has the experience and expertise to offer consultative guidance to ensure that your brand is deployed consistently and effectively.
Brand Star offers a wide range of products and services to help businesses create a professional and polished image. Their offerings include apparel, such as branded T-shirts, hats, and jackets, as well as promotional products, such as drinkware, pens, keychains, tote bags, and much more. They also offer printing services for business cards, brochures, flyers, and banners, using high-quality materials and printing techniques to ensure your brand looks its best. One of the company’s most unique offerings is the ability to build your online “company store” where you can offer your branded promotional clothing and items directly to those who need them.
With Brand Star’s expertise and attention to detail, you can trust that your marketing materials will be delivered on time and on budget. Their team of design and printing experts will work closely with you to ensure that your vision is realized and that your brand message is conveyed effectively. According to Scott Holgate, President of Planet Media and its Brand Star channel, “We are committed to quality and outstanding service, and take pride that we go above and beyond to ensure that our clients are happy with the results. We know how valuable a company’s brand is, and we take our role in helping them promote that brand very seriously.” Holgate added, “Brand Star is the most established promotional products provider to multifamily professionals in the Twin Cities metro area. We care about this industry and we care about our clients.”
Visit Brand Star online at www.BrandStarSolutions.com You can reach them directly at 952-460-0305 or info@ PlanetMediaMarketing.
Custom Company Stores
Planet Media can create an online store specifically for you! We populate your Company Store with your pre-approved merchandise, such as apparel, name tags, promotional items and print products; and provide the online ordering and fulfillment platform. We can set up billing to the recipient or directly to you, and we can even work with purchase allowances.
• Easy Product Selection: No more wading through PDFs and cumbersome back-and-forth with your supplier.
• Easy to Promote: Easy to share with your employees.
• Easy Control, Easy Approval: Choose from pre-approved items with pre-approved artwork.
• Easy to Order!
Balancing Tech and Touch
Over the past decade, the apartment industry has embraced marketing technologies, including digital listings, immersive 3D walkthroughs, AIpowered Chatbots, and virtual leasing agents. These tools have revolutionized how apartment residents discover and explore rental communities. No longer bound by geographical limitations or scheduling restrictions, prospective residents can now tour multiple apartments and engage 24/7, from the comfort of their homes, on their own timeline, making the initial search process incredibly efficient. This accessibility broadens the pool of potential renters and offers property managers a larger, more qualified audience.
Moreover, increasingly sophisticated data analytics tools provide invaluable insights into market trends, resident preferences, and optimal pricing strategies. Armed with this information, property managers can make datadriven decisions, tailoring their offerings to meet market demands, attract new renters, and even enhance resident satisfaction.
But in this modern landscape of apartment leasing, where technology offers an array of tools designed to streamline processes and enhance efficiency, it’s all too easy to overlook the fundamental importance of personal connections. Digital platforms, virtual tours, and automated systems promise convenience and immediacy, but they cannot replicate the nuanced, empathetic interactions that define the human experience. This oversight can lead to a depersonalized leasing process, where prospects feel like just another number in the system rather
than valued individuals seeking a place to call home.
While technology undoubtedly plays a critical role in attracting and managing residents, it should serve as a complement to the personal touch that fosters trust, builds relationships, and ultimately, seals the deal. In an industry built on providing homes and creating communities, remembering the value of personal connections amidst the digital revolution is not just important—it’s essential.
The Timeless Art of Personal Connection
Although the mechanisms have evolved, the foundational essence of leasing success has not changed over the years. Regardless of what new technology becomes available to you, ultimately, filling your property with qualified and satisfied residents hinges on your leasing team’s ability to forge personal connections.
Real human interaction is crucial because it taps into the fundamental human need for connection, trust, and understanding. Ultimately, leasing is not just about finalizing a transaction; it’s about establishing a relationship and providing a solution that aligns with the prospect’s emotional and practical needs. Leasing is not just a financial decision but also an emotional one, as it involves the very personal commitment of choosing a home. A home is more than just a place to live; it’s where people relax, grow, and make memories. Successfully leasing professionals ensure that the leasing process caters to the emotional needs
and desires of the prospect, such as the need for a safe, welcoming community and a home that fits their lifestyle.
Successful leasing involves controlling the step-by-step process that begins with understanding a prospect’s needs and ends with a close. A personal close, characterized by warmth, attentiveness, and genuine interest in the prospect’s well-being, will make an impact and achieve a desirable outcome. It cannot be replicated with technology. There are voice tones, facial expressions, and other verbal and non-verbal indicators that leasing professionals can be trained to pick up on and use as they navigate the closing process. Human closing means capitalizing on every opportunity. And importantly, in a competitive market, the quality of interaction during the leasing process from beginning to end can be a significant differentiator. A well-trained leasing professional can make a property stand out by offering a uniquely positive and engaging experience, and by organically closing the deal in a very human way, as compared to other options the prospect may be considering.
As the apartment leasing process continues to evolve, it’s clear that technology has brought about significant efficiencies and opportunities. However, the core of leasing success remains unchanged: it’s the human connection that turns prospects into residents, and apartment units into homes. The most successful leasing strategies today leverage technological efficiencies as tools to support the personal touch of traditional leasing practices, not as replacements for them.
Custom COMPANY STORE
Some of the Key Benefits of Company Stores:
• Easy Product Selection: No more wading through PDFs and cumbersome back-and-forth with your supplier.
• Easy to Promote: Easy to share with your employees.
• Easy Control, Easy Approval: Choose from pre-approved items with pre-approved artwork.
• Easy to Order!
Finding Multi-Family Vendors
Take a multi-channel approach to finding your suppliers and service providers.
As a property manager, when looking for the best vendor for the job, it’s a good idea to review all your options. The multi-family industry is supported by reputable printed trade magazines and online business directories (or online listing services) that exist to connect property management professionals with suppliers and service providers. These online and offline advertising sources provide targeted and specialized information to help you better understand what each vendor offers, and what its brand stands for, so that you can find the one that best meets your needs.
Many multi-family industry vendors understand the importance of being seen in both the print and the virtual world. Those that maintain an advertising presence both online and offline demonstrate a commitment to growing their brand, their business, their customers and their prospects. Vendors featured across multiple channels and ad sources establish a certain level of credibility and expertise, making it more likely that you’ll recognize their brand, understand their unique offering, and be able to contact them. Considering those vendors who have listed their services both online and offline can provide you with a few advantages and insights. First, they usually offer you a wider variety of ways to get in touch with them. You can choose the communication method that best suits your preferences, whether it’s through their website, social media, email, phone, or visiting their physical location. Additionally, you gain a more comprehensive understanding of their services. Online platforms often allow for detailed descriptions, reviews, and testimonials, while offline advertising might showcase their unique selling points in a concise and engaging manner. And finally, advertisers who can be found online and offline are often able to leverage their presence at both to create a synergistic marketing approach that maximizes your knowledge of their brand and their offerings.
But not all advertisers can be found in all places. That makes it even more important to look for vendors using multiple sources. You will often find that vendors who advertise in trade magazines are often well-established and respected in the industry. And you will probably discover that holding a tangible magazine and flipping through the pages offers a multi-sensory experience that can create a memorable impression, allowing you a richer experience with each vendor’s brand. On the other hand, vendors with a strong online presence may be more likely to provide you with up-to-date information, transparent pricing, and special offers through their business listings, websites and social media. And they offer real-time engagement opportunities. All of this can save you time during the review process, as you can quickly assess whether their services align with your budget and needs. But whether online or off, reviewing ads in multiple sources can help you get a better sense of each vendor’s values and culture, helping ensure that you narrow your search down to those that align with your property management goals and standards. The bottom line is this: If
you look both online and in print, you are more likely to cast the widest net to find the best vendor for your specific need.
You will also find that the benefits of reviewing both your print resources and your online business directories go beyond finding a vendor. Trade magazines frequently include articles, case studies, and interviews that offer valuable insights into industry trends, best practices, and emerging technologies. Online listings platforms also provide similar, valuable content in the form of website copy, blogs and more. When you access the multi-family’s print and online sources, you will also be better informed about the latest developments and innovations in our marketplace. What’s more, magazines and online listings platforms both connect you to a broader network of professionals in the industry, including industry leaders, associations, and influencers, as well as other property managers. This network can be valuable for exchanging information, seeking recommendations, and discovering new vendor options.
In summary, accessing and reviewing vendor ads both online and offline can offer you a well-rounded perspective. Doing so will also help you to stay on top of emerging opportunities and can introduce you to service innovations that could benefit you and your properties, and that you might not otherwise know about. in the end, exposing yourself to ad sources both on and offline can help you to make betterinformed decisions, as well as find, and engage with, the most suitable service providers for the apartment properties you manage.
The Vendor Guide magazine has been your go-to resource for multi-family vendor information for over a decade. Now, the newly enhanced VendorGuideOnline.com offers property management professionals an opportunity to tap into another
ad source, providing vendor listings that include updated service details and rich engagement opportunities. Visit VendorGuideOnline.com today easily and efficiently look for vendors. When you get there, be sure to register your property or properties which will enable you to save your favorite vendors to your personalized dashboard, as well as to request and save bids. Contact info@planetmediamarketing. com to learn more.
Residences Designed To Make The
We believe every residence should inspire extraordinary experiences. That’s why we offer a full suite of services tailored to enhance and optimize your properties:
• Property Management
• Unit Renovations
• Property Rebranding
• Lease-Ups
Wave3Solutions moves with your ever changing hiring and payroll needs. When critical initiatives arise, our team can help you quickly identify talented contractors, or set up processing and payroll for interns, or contract talent you identified. The passion we have for HR and Recruitment services stands out to our clients. Our partnership with both candidates and clients is built on trusted relationships, offering you a personalized service whether you are seeking a contractor, intern or consultant for a new project.
• Administrative Assistance
• Payroll or AP/AR
• Human Resource Associates, Generalists, Consultants, Business Partners
The highest compliant we get is that we are real, down to earth, and genuine. Ask our clients and candidates and you’ll consistently hear the same. Really, just ask!
We are small enough to flex with your changing needs, yet offer enough team power to drive success. Being a boutique firm we don’t live in a box, thus you will receive a personalized approach.
BUILD RELATIONSHIPS
As recruiters, we appreciate the adiversity of people, what makes each client or candidate unique. We enjoy getting to know you more than just your current openings. You are real to us and we will be real with you!
People don’t grow up thinking they will become a recruiter, they are drawn to it later realizing they have a passion for working with and helping people. Maybe it is the best kept secret out there but recruiters have FUN! We are FUN, because we truly love what we do!
Social Media for Property Managers
There’s no denying that the digital age has changed marketing. Social media is an important component of marketing strategies today, with over 3.2 billion people worldwide using it in some form or another. Promoting your apartment communities and fostering resident engagement through social media offers a targeted and engaging way to connect with potential residents, build a community, provide service, and showcase the unique features of your apartments. The effectiveness of social media outreach can be measured, and strategies can be easily adjusted when necessary. Social media can also be a significant driver or traffic to your own website, where you can further engage and interact. In this article, we will explore the importance of using social media for marketing and retention, and we will also discuss how to leverage different social media channels effectively based on specific demographics by platform.
Facebook.
According to user data updated to 2022, Facebook has nearly 3 billion active monthly users, and nearly 2 billion use it every day. Over 80% of people in every income demographic use Facebook. And research shows that this platform isn’t just for reaching Gen X and boomers, with 86% of people between the ages of 18-29 using it. With its massive user base, Facebook is a versatile platform for promoting apartment communities with its robust advertising tools that allow you to target specific demographics, ensuring your promotional efforts reach the right audience. Facebook’s approach increases the efficiency of your marketing efforts and dollars and allows you to engage. Facebook can also be effective in creating an online community for your residents where you can share regular updates and host virtual events.
Instagram.
Instagram continues to grow, with 1 billion monthly active users in 2022, up from 800 million in 2018. A half million people use Instagram every day. Importantly, 83% of Instagram users say they discover new products and services on the platform. Visually driven, Instagram is perfect for showcasing the aesthetics and lifestyle of your apartments. You can share high-quality photos and videos of your community, use Instagram Stories for updates, and leverage features like IGTV for longer-form content. Instagram is also a platform with a primarily young user demographic, with usership of 67% in the 18-29 age group. Therefore, Instagram can be particularly important if you want to reach and retain students, or those who are new to the workforce.
Pinterest.
Pinterest has 433 million active users, with higher percentages of use in the wealthier demographics. Those with income of over $75K annually are far more likely to use Pinterest than those making less than $30K. It is also one of the most skewed platforms in terms of gender, with women making up 70% of its user base. Pinterest is a visual discovery platform that can be used to create boards showcasing the various aspects of your community. Use
Pinterest to create boards for interior design inspiration, local, and lifestyle tips to appeal to your potential residents, as well as your current ones. But don’t overlook Pinterest to market your community, as Pinterest drives significant off-platform traffic; in fact, at a rate that is 33% higher than Facebook.
LinkedIn.
LinkedIn is a professional network with nearly 90 million monthly active users. 60% of those between the ages of 25-34 use the platform versus only 21% of those 24 and under and only 20% of those 35 and older, making it suitable for targeting professionals looking for quality housing options. If your apartment community is located near major employers, LinkedIn can be a powerful tool for reaching HR directors who coordinate relocations. LinkedIn is especially appropriate if you specialize in corporate housing. Remember that LinkedIn is a B2B tool that should be used primarily to help you connect with professionals in your area, and those professionals may have access to pools of prospective residents.
In summary.
There are plenty of ways to expand your reach on social media organically. However, if you choose to invest your advertising dollars, you will have the benefit of precise tracking of your advertising spend. Social media platforms provide real-time analytics, allowing you to track engagement, impressions, clicks, and conversions as they happen. They offer detailed audience insights that help you to understand the demographics, interests, and behaviors of your audience. Users can like, share, comment, and click through directly from the ad. Your ads can be adapted on the fly based on performance data. If a particular ad or message is not resonating with the audience, you can adjust it or try a different approach.
Regardless of the platform or platforms you choose to use, and how much or little of your marketing budget you decide to invest, it’s important to commit your time to your social media strategy. Keeping a constant presence on all of your platforms, including responding to comments, sharing updates, and encouraging interactions, allows you to create and promote your brand image, as well as build a sense of community. Social media is usually the first place that potential residents go to learn about your property. You can make that first impression a good one. Social media also provides a quick and efficient way to post important updates, such as maintenance schedules, community events, or policy changes. This ensures that residents are well-informed in a timely manner, creating more robust communication and retention opportunities.
In conclusion, social media is an indispensable tool for promoting communities and engaging with apartment renters. Each platform provides an avenue for increased visibility, community building, brand development, and targeted advertising. The nature of social media platforms lends itself to more effective measurement of outreach efforts due to real-time analytics, detailed audience insights, interactive engagement, and the ability to adapt campaigns based on performance data. By strategically utilizing platforms like Facebook, Instagram, Pinterest, and LinkedIn, you can create a compelling online presence for your community.
Embrace the Chill: Top Winter Activities to Enjoy the Twin Cities this Season
Minnesota is renowned for its stunning winter landscapes and a plethora of activities that embrace the season’s beauty. From outdoor adventures to festive events, the state offers something for everyone during the colder months. Here’s a look at some of the most popular winter activities in Minnesota.
Outdoor Adventures
- Cross-Country Skiing
Cross-country skiing is a beloved winter pastime in Minnesota, with over 2,000 miles of dedicated trails. Popular locations include Theodore Wirth Regional Park in Minneapolis, which hosts various events, including the COOP FIS Cross-Country World Cup. Elm Creek Park Reserve and Hyland Lake Park Reserve are also excellent spots for skiing enthusiasts. These parks often groom their trails, ensuring a smooth experience for both novice and experienced skiers.
- Ice Fishing
Ice fishing is another quintessential Minnesota activity. With numerous lakes frozen over, anglers flock to popular spots like Lake of the Woods, known as the “Walleye Capital of the World.” Many resorts offer ice houses equipped with heaters and comfortable amenities, making it a cozy outing even in frigid temperatures. Ice fishing festivals are also common, providing fun for both participants and spectators.
- Snowmobiling
With approximately 22,000 miles of snowmobile trails winding through picturesque forests and scenic landscapes, Minnesota is a snowmobiler’s paradise. Local clubs maintain these trails, which connect riders to various amenities, including restaurants and lodging. Whether you’re a seasoned rider or a beginner, there’s a trail waiting for you.
- Sledding and Tubing
For families and thrill-seekers alike, sledding remains a favorite winter activity. The Minneapolis Park & Recreation Board maintains designated sledding hills throughout the city. For those looking to elevate their sledding experience, tubing hills at Theodore Wirth Regional Park offer an exhilarating ride down the slopes.
- Fat Biking
Fat biking has gained popularity in recent years as a unique way to explore snowy trails. With specially designed bikes featuring oversized tires, riders can traverse groomed paths in state parks like Cuyuna Country State Recreation Area. This activity allows for an exciting blend of mountain biking and winter exploration.
Festivals and Events
- Saint Paul Winter Carnival
One of Minnesota’s most iconic winter celebrations is the Saint Paul Winter Carnival. This festival features ice carving competitions, parades, and family-friendly activities held in downtown Saint Paul. It typically attracts over 250,000 visitors who come to celebrate winter through artistic displays and community spirit.
- The Great Northern Festival
Running from January 25 to February 4, 2024, The Great Northern Festival showcases the beauty of winter through various outdoor events, performances, and public art installations. This festival aims to change perceptions about winter by highlighting its vibrancy and encouraging community engagement.
- Luminary Loppet
The Luminary Loppet is a magical nighttime event held at Lake of the Isles in Minneapolis. Participants can walk, snowshoe, or ski along candlelit paths while enjoying live music and art installations. This enchanting experience draws locals and visitors alike to celebrate the beauty of winter under the stars.
Family-Friendly Activities
Minnesota offers numerous family-friendly winter activities that cater to all ages:
- Ice Skating: Many lakes freeze over in winter, providing perfect spots for ice skating. The Minneapolis area features several outdoor rinks where families can enjoy skating together.
- Snowshoeing: Snowshoeing is an accessible way for families to explore snowy trails. Parks like Lebanon Hills offer designated snowshoe trails and rentals.
- Winter Festivals: Events like Winter Blast in Eden Prairie feature sledding, crafts, and outdoor games, making them ideal for family outings.
Winter in Minnesota is not just about enduring the cold; it’s about embracing it with open arms. From exhilarating outdoor adventures like skiing and ice fishing to vibrant festivals that celebrate the season’s charm, there’s no shortage of activities to enjoy. Whether you’re a local or visiting from afar, Minnesota’s winter offerings provide endless opportunities for fun and adventure amidst its breathtaking snowy landscapes. So bundle up, get outside, and experience all that Minnesota has to offer this winter!
Stay Competitive with Modern Amenities.
In the dynamic landscape of urban living, the expectations and desires of apartment residents have evolved significantly. Today’s renters seek more than just a place to live; they look for a lifestyle that aligns with their values, needs, and the convenience modern technology can offer. This shift in preferences necessitates a reevaluation and repurposing of traditional apartment amenities and spaces to meet contemporary demands. As property managers, your ability to deliver what today’s residents need and want will set you apart in a competitive market and allow you to maximize your market rent potential.
The Essentials of Modern Apartment Amenities.
* The modern apartment resident’s wish list goes beyond the basics, reflecting broader social trends such as remote work, sustainability, and wellness.
* High-speed internet and good cell reception have become non-negotiable, supporting the widespread shift to remote work and digital entertainment.
* Work-from-home spaces, either within individual units or as communal co-working areas, cater to the flexibility many professionals now require.
* Smart home features, from thermostats to security systems, offer convenience and efficiency, allowing residents to control their environment with the touch of a button.
* Wellness amenities have expanded beyond traditional gyms to include yoga studios, meditation areas, and even on-site wellness programs.
* Pet-friendly facilities, including pet washing stations and dog parks, acknowledge the vital role pets play in many people’s lives.
* As environmental concerns become increasingly central, sustainable living features such as energy-efficient appliances, recycling programs, and electric vehicle charging stations are not just appreciated but expected.
* Package receiving services have adapted to the surge in online shopping, ensuring secure and convenient delivery management.
Repurposing Obsolete Spaces.
As new amenities gain popularity, some traditional spaces have become less relevant. However, these areas offer unique
opportunities for repurposing, transforming them into assets that enhance the living experience for modern renters.
Old apartment clubhouses, for instance, make excellent locations for package room lockers. They can also be built out to offer vibrant co-working spaces, equipped with all the necessities for remote work and collaboration which may include private booths for meeting or calls, coffee stations, comfortable seating areas, and communal tables. This caters to the growing number of remote workers and freelancers looking for a change of scenery from their apartment and a place to collaborate with others. These areas can also serve as community hubs, hosting events, workshops, and social gatherings that foster a sense of belonging among residents.
A small café or a cooperative food market located within the clubhouse can provide a convenient place for residents to grab a coffee, snack, or basic groceries. This fosters a sense of community and offers a casual setting for residents to meet and socialize.
Your current fitness and wellness centers can be expanded to include not just gym equipment but also spaces for group fitness classes, wellness workshops, and even spa-like amenities. And obsolete business centers can find new life as creativity and innovation hubs, with spaces dedicated to art, music, and technology. These areas can support the hobbies and passions of residents, providing tools and resources for creative exploration.
Conclusion.
Amenities are an important part of the decision-making equation when it comes to choosing an apartment home. Obsolete amenities are like outdated carpet or old appliances; they bring your value down. Consider offering amenities that address the evolving needs and preferences of modern renters who value convenience, sustainability, and a healthy work-life balance. Incorporating these features into your apartment community can make it more attractive to prospective residents and demonstrate your commitment to meeting the demands of contemporary living. While modernizing amenities will usually require some amount of capital investment, you should carefully consider your ROI potential, including your ability to attract and retain more residents and at higher market rents. Best of all, you will be creating spaces that are not only functional but also enrich the lives of those who call them home.
Renovation
Unit
Preventative maintenance
Inspection preparations
Capital improvements
CONTACT POINT
Streamline and grow with Contact Point, our fully customizable SaaS solution.
Whether you need to develop a new website with builtin CRM capabilities or prefer add select services to complement your current approach, Contact Point can build a package to meet your needs
• Generate
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RENTAL RESEARCH SERVICES:
Resident application fraud is an escalating issue for multi-family managers. Today, your community is at an increased and growing risk of both the losses and the liabilities that can result from allowing unqualified residents to move in, including those who have done so using falsified or fraudulent applications.
Let Rental Research Services help you. Improve
WHY CHOOSE RENTAL RESEARCH?:
• We are the most experienced industry screening experts. With over 50 years of experience in the industry, Rental Research Services specializes in thorough resident screening. Our advanced technology and experienced team ensure every applicant is meticulously vetted.
• We perform extensive background checks. This includes criminal history searches going all the way to the county level, credit reports which include an easy-to-read-andinterpret tradeline history, and an expansive address history - providing a 360-degree view of each applicant.
• We help you identify issues at the site level. We can train your leasing team to better identify and address potential fraud in applications.
• We provide the information you need. Our reporting is comprehensive and easy to understand, allowing you to make a sound rental decision quickly.
• We are here to help you. Speak to a real person every day, Monday through Friday, during our normal business hours.
safety. Minimize
And attract and retain qualified residents who value the investment you make to ensure that everyone who lives in their community has been screened by professionals.
Multi-Family Vendors.
Since 2011 Vendor Guide and VendorGuideOnline, we continue to specialize in connecting businesses like yours with a vast Property Management audience actively seeking the services and products you offer. Here's why advertising with us is a smart move:
1. Targeted Audience: Our platform attracts a diverse and engaged user base specifically looking for reliable vendors. Your advertisements will reach potential customers who are already interested in what you provide, increasing the likelihood of conversions.
2. Cost-Effective Marketing: Compared to traditional advertising channels, Vendor Guide offers competitive pricing models designed to fit various budgets. You can achieve maximum impact without breaking the bank.
3. Bid Requests: Send and receive bid requests from property managers and owners.
4. Support and Guidance: Our dedicated team of marketing experts is here to assist you every step of the way, ensuring your campaigns are set up for success and delivering the results you expect.
Don’t miss out on the opportunity to elevate your business with Vendor Guide and VendorGuideOnline.com. Let’s discuss how we can tailor an advertising package that aligns with your goals and maximizes your return on investment.
SURFACE RENEW
952-209-7622
SurfaceRenew.net
We know that as a rental property manager, you’re looking for ways to give your tenants the best experience possible at a price that makes sense for your business. That’s what we’re here to give you. Because renewing your bathroom is so much less expensive than remodeling, it makes for a great way to save money when your property’s bathroom is in need of an update.
APARTMENT AND TURN CLEANING
CLEAN MAI
612-396-5235
CleanMaiLLC@gmail.com
When you partner with Clean Mai you can rest assured that there is no job too big or too small for us to handle. Clean Mai specializes in apartment and turn cleaning, common areas, commercial offices and buildings, and residential. All can be taken care of with our professional, family owned, expert cleaning services. One call does it all! Clean Mai looks forward to hearing from you!
APARTMENT PROPERTY MANAGEMENT
MID CONTINENT MANAGEMENT
651-291-0111
MidContinentmgmt.com
Mid Continent Management is a people-centered management company. We provide full-service, professional apartment, townhome and commercial property management throughout the Twin Cities and greater Minnesota. We take pride in our outstanding team of seasoned industry professionals who are passionate about managing on our clients behalf for maximum occupancy and financial growth.
APARTMENT RENOVATIONS
INTENT BUILT
612-927-2740
IntentBuilt.com
Full-service, turnkey construction company with the Team and Systems in place to successfully undertake apartment renovations. Detailed communication, emphasis on the schedule and attention to detail ensure a successful project completion. With an INTENTional approach to your project, we minimize risk, reduce vacancy time, and return the product to the market quickly.
APPLIANCES
ALL, INC.
651-227-6331
Allinc.com
B BATHROOM/KITCHEN RESURFACE/RESTORE
TUBFUSION
952-220-2604
TubFusion.com
Bathtub and Tile Refinishing-Regrouting-Recaulking. Nonslip surfaces. Highest quality, 5 year warranty. Multi-housing discounts available. Call Mike Today!
ENVIROCLEAN
763-535-9933
EnviroCleanInc.com
Complete Drain System Clean: Waste lines, floor drains, and pumping of sand traps. Jetting restores pipes and drain system to their original diameter and flow. Pumping sand traps removes sand, oil, hazardous waste.
BRICK,CONCRETE & CONCRETE COATINGS
CONCRETE SCIENCE
763-299-9326
Concrete-Science.com
We provide a full range of concrete construction services and many building failure rehabilitation services in the Twin Cities. From decorative services such as epoxy floors, masonry services and colored toppings, to traditional foundations, slab work and pressure washing, our concrete contractors are the best and among the most experienced in the country.
C CARPET CLEANING
ALL KIND PAINTING AND CLEANING
612-432-3744
AllKindPNC.com
We offer solutions for all of your carpet cleaning needs at a budget-friendly cost. Our courteous staff will provide you with the unmatched quality you desire and deserve.
DRAIN CLEANING
MCDONOUGH’S SEWER, DRAIN, WATER
JETTING & VAC TRUCKS
651-436-3370
UnclogDrains.com
McDonough’s is a family-owned drain cleaning company serving the Twin-Cities for 23 years. Big jobs, small jobs, everything in-between. Fast response! Water jetting, auger/snake, video, root removal, 24-hour emergency service, preventative maintenance, power-washing, de-Icing, industrial vacuuming. McDonough’s carries a $5 Million insurance policy.
DRYER VENT CLEANING
ENVIROCLEAN
763-535-9933
EnviroCleanInc.com
Dryer Vent System Cleaning: We also offer HVAC services. Improves flow and efficiency of the duct system.
CLEANING
ENVIROCLEAN
763-535-9933
EnviroCleanInc.com
Complete Drain System Clean: Waste lines, floor drains, and pumping of sand traps. Jetting restores pipes and drain system to their original diameter and flow. Pumping sand traps removes sand, oil, hazardous waste.
E ENERGY
CENTERPOINT / FRONTIER ENERGY
844-545-7455
MultiFamilyEnergySolutions.com
Two energy companies. One program. Save energy and money. The Multi-Family Building Efficiency program, provided by Xcel Energy and CenterPoint Energy, is a free service that helps owners find ways to make their properties more energy efficient—an easy way to save money. Call 844-545-7455 or visit MultiFamilyEnergySolutions.com for more information.
The Appliance & Cabinet Destination. We provide products and services for remodeling, new construction, and apartment replacement needs. ALL, Inc. (since 1947) is one of the largest kitchen and bath distributors in the Midwest of GE, Whirlpool, Frigidaire & Amana. Guaranteed next day delivery.
CONSTRUCTION
ALLAN DORNEY CONSTRUCTION
763-220-9009
AllanDorney.com
We are a commercial remodeling & renovation company that serves our customers with integrity! We do interior and exterior commercial buildings and apartments. Want to expand? No problem! We also do build outs! What makes us different than other construction companies? Our integrity! We do what we say we are going to do!
EXTERIORS
CAPITAL CONSTRUCTION
952-222-4004
CapitalMN.com
Capital Construction, LLC is a full service exterior maintenance partner who offers general maintenance and repair services, storm evaluations and restoration and assistance with exterior capital improvement projects. Capital’s multifamily team is dedicated to providing the best experience and ready to help with whatever projects you might have coming.
J.G. HAUSE CONSTRUCTION
651-439-0189
JGHause.com
JG Hause Construction, Inc. has been expertly constructing and remodeling multi-family living structures since 1985! Building and maintaining multi-family unit structures requires expertise & knowledge beyond typical residential construction. Free on-site inspections, in person consultations & detailed estimates. 10 year workmanship warranty! Call J.G. Hause today!
EXTERIORS
MINNESOTA EXTERIORS
763-391-5590
MinnesotaExteriors.com
Minnesota Exteriors is the most trusted home improvement company in the Twin Cities. We have won multiple awards for our work over the years including National awards from the Vinyl Siding Institute and local awards including Trillium exterior awards from The Builder’s Association of the Twin Cities. Call 763-391-5590 & request a free estimate!
FLOORING
SATOREE
612-823-0044
SatoreeKB.com
Any design. Any budget. At Satoree Kitchen & Bath we have a combined total of 33 years of experience in kitchen and bathroom design! Our years of experience working with cabinetry, countertops, and related elements combined with a value-focused design, and the perfect materials, will give you the outcome you want.
FOAM INSULATION & CONCRETE LIFTING
NES BUILDING SOLUTIONS
763-238-6310
NESBuildingSolutions.com
Whether you are looking for spray foam insulation for your home roof, attic, basement, wall insulation or a commercial building or structure, NES has a solution for you. We have been performing insulation in the Minneapolis area for more than 20 years and are the largest contractor in the Midwest with the ability to handle any job, big or small.
G GLASS/DOORS
EMPIRE DOOR & GLASS CO
612-729-4003
EmpireDoorAndGlass.com
We are the one-stop source for all your glass, windows, doors & hardware. Please feel free to check out our online parts catalog!
CUSTOM CHRISTMAS LIGHTING
612-695-5390
CustomChristmasLighting.com
Custom Christmas Lighting is among the bestreviewed commercial and home Christmas light company in the Twin Cities metro area. We strive to be our customers’ partners. Rather than use highpressure sales tactics and gimmicks like many other lighting install companies, we focus on value and providing an excellent customer experience.
HUMAN RESOURCES
WAVE 3 SOLUTIONS
763-428-6444
Wave3Solutions.com
Wave3Solutions moves with your ever changing hiring and payroll needs. When critical initiatives arise, our team can help you quickly identify talented contractors, or set up processing and payroll for interns, or contract talent you identified. The passion we have for HR and Recruitment services stands out to our clients.
I INSURANCE
AMERICAN FAMILY • FOST CHOLES AGENCY
952-224-2992
FostCholes.com
If you currently use a broker or other carrier for your insurance, it is time to give me a call. They do not have access to our product and rates. The properties I insure include rental condo units, multimillion dollar buildings and everything in between. We are a lot more than just ahome and auto carrier! Call today!
INSURANCE
STATE FARM • JORDAN RADEL
651-452-1171
JordanRadel.com
Jordan Radel State Farm is proud to represent the #1 Auto & Homeowners Insurer in the U.S.
Helping you and earning your business is important to us. Contact us or stop by the office and we’ll help to ensure you’re getting the best value possible, with the coverage you need, and the discounts you deserve!
CONTROL
KEYTRAK
800-719-6073
KeyTrak.com/twin-cities
KeyTrak electronic key control systems offer a 100% verifiable audit trail on keys, fobs, or other assets. With our solutions, apartments or condominiums can manage anywhere from 12 to 5,760 keys. Take control of your operations today.
KITCHEN & BATHROOM
SATOREE KITCHEN & BATH
612-823-0044
SatoreeKB.com
Any design. Any budget. At Satoree Kitchen & Bath we have a combined total of 33 years of experience in kitchen and bathroom design! Our years of experience working with cabinetry, countertops, and related elements combined with a value-focused design, and the perfect materials, will give you the outcome you want.
JUNK KING
612-916-5153 | 612-716-3832
Junk-King.com
We take care of it so you don’t have to! Junk King is the #1 rated junk removal service. We provide superior value, service and effort. Our trucks are 20% larger - you get more value at every price point. Junk King recycles, reuses or donates up to 60% of what we haul. We are locally owned and nationally recognized, providing eco-friendly junk removal from coast to coast.
BUILDING MAINTENANCE MANAGEMENT
763-541-4886
BuildingMaintenanceManagement.com
We provide the services needed to maintain your property, allowing you time to focus on your core business without the headaches of facility issues. Our proactive approach to maintenance and our ability to handle most maintenance problems without calling in trades labor has proven to be extremely cost-effective for clients. M MAINTENANCE
MARKETING MATERIALS AND MERCH
BRAND STAR
952-592-3456
BrandStarSolutions.com
Would you like to give your employees, residents or customers a way to order your branded print items, promotional items and/ or apparel? Brand Star will build an online store, customized just for you. Your Company Store will feature the pre-approved merchandise you select from our product set. We also provide an online ordering and fulfillment platform.
MARKETING & PROMOTIONAL PRODUCTS
PLANET MEDIA
952-592-3456
PlanetMediaMarketing.com
Are you a business owner or in property management and looking to improve your marketing without going over budget? Planet Media can take your marketing above and beyond with our fantastic and affordable marketing materials such as eye-catching yard signs, impressive business cards, and so much more!
ALL KIND PAINTING AND CLEANING
612-432-3744
AllKindPNC.com
The apartment turn specialists. We provide reliable, fast, and affordable painting for any & all types of projects. We cater to both commercial & residential painting and understand the difference and needs between the two and respond accordingly. We work hard to make sure your painting project is our number one priority!
PAINTING
ELLIOTT’S PAINTING & DECORATING
952-646-2500
ElliottsPainting.com
As a full-service commercial, multi-housing & residential painting company, we handle everything from surface preparation through the final paint requested by our customer. Our capabilities include all wall surface applications, including drywall repairs, taping, patching, interior/exterior painting, staining, texturing, and wallpaper hanging & removal.
PAINTING
FINAL TONE PAINTING
763-497-6973
FinalTonePainting.com
Serving the Minneapolis and surrounding metro for over 20 years. Finaltone Painting Inc. has enjoyed the journey from a man in a truck to a crew of 50+ team members that have the opportunity to work in a positive environment and on some of the most distinguished Multi-Family properties in the Mid-West.
PAINTING
HOKR PAINTING
763-551-1922
HokrPainting.com
Multi-housing specialists for over 30 years. We offer a full line of painting and repair services: high volume & 24-hour turn painting, sheetrock repair, textures, water/nicotine damage repair, exteriors, and more. Count on our reliable, professional, and well-trained staff of employees (*no subcontractors) to get the job done right. 100% satisfaction guaranteed.
SKYLINE REAL ESTATE SERVICES
952-444-2089
SkylineLiving.info
Specializing in managing multi-family housing for over 17 years, Skyline Real Estate Services can offer fee management services, property renovation and the navigation of value add projects for common areas and occupied units. Our SRES Renovations is your full service property maintenance company. You name it & we’ll get it done! Contact us today.
RENOVATION
BUILDING MAINTENANCE
MANAGEMENT
763-541-4886
BuildingMaintenanceManagement.com
Apartment remodel services in both vacant and occupied units. No job too big or too small. Preventative maintenance to turnkey remodeling, we do it all.
ROOFING
LANGERMAN
763-493-0058
LangermanExteriors.com
Langerman Exteriors & Remodeling is your full-service exterior and remodeling company. Providing a wide range of services for our multihousing customers, we handle everything from a new design and build outs, windows, doors, roofing, fire/water restorations and more. Call us today to learn more or for your free quote.
ROOFING
LES JONES ROOFING
952-295-4041
LesJonesRoofing.com/MultiFamily
Our goal is to continue making it easy for our customers to do business with us. We have great employees and our people are very proud of their work. The motto is “do it the Les Jones Roofing way” which is quality. Thank you for considering Les Jones Roofing for your roofing and sheet metal needs.
ROOFING
SELA
612-254-6829
SelaRoofing.com
As the most trusted roofing company in Minnesota, Sela Roofing & Remodeling offers a complete, comprehensive services to fit your project - whether it is a condominium complex, apartment building, or a single-family home. Trust our professional craftsmen to do the job right the first time. Give us a call today for your FREE inspection & estimate!
ROOFING
WALKER ROOFING
651-251-0910
WalkerRoofing.com
Walker Roofing has built a solid reputation for installing and maintaining only the highest quality roofs. Whether you are looking to install a new shingle or flat roof on your property or just need reliable roof repair services, Walker Roofing of St. Paul is the right roofing contractor for you.
S SCREENING
RENTAL RESEARCH
800-328-0333
RentalResearch.com
Resident application fraud is an escalating issue for multi-family managers. Today, your community is at an increased and growing risk of both the losses and the liabilities that can result from allowing unqualified residents to move in, including those who have done so using falsified or fraudulent applications.
SIGNS
ELEMENTS INC
763-210-7747
ElementsInc.com
We will take the work out of managing your apartment community’s signage needs. Elements, Inc. has over 30 years of experience providing signage to the multi-housing Industry. Elements, Inc. will see your project through from concept to completion in a timely & professional manner.
ADVERTISE INTHENEXT ISSUETODAY!
Are you ready to take your business to the next level? Reach your target audience and unlock unparalleled growth opportunities by advertising in Vendor Guide magazine! Our platform connects you with a diverse readership eager to discover new products and services. Don't miss out on the chance to elevate your brand visibility and expand your customer base. Reserve your ad space now and watch your business soar!
If you own or manage multi-family housing units in Minnesota, you owe it to yourself and your residents to belong to
The Minnesota Multi Housing Association
Stay Informed
Do you know about proposed state laws and city ordinances before/when they happen? MHA advocates for YOU at the municipal, state, and national levels concerning issues that affect the multi housing industry. Stay abreast of current affairs by reading MHA’s Advocate magazine and emailed Weekly Updates. Our job is to let you know what you need to preserve your property, build your business, and connect you with a network of rental property owners like you.
Work with Professionals
Purchase MHA’s carefully crafted, well-recognized Rental Lease and other rental property business forms. Partner with our expert multi housing specific product and service members. Your Questions Answered
Visit our website www.mmha.com for FAQs and other valuable resources.
Advance your skills and network with industry peers!
• Leasing courses at beginner and advanced levels
• Courses in HR, Leadership, De-Escalation, etc.
• Maintenance training
• Hot topic presentations
• Independent and midsize owners meetings
• Greater Minnesota conferences
• Common Interest Community education
• Fair housing training
• Certification programs
• Courses/Prep: CPO, EPA Section 608, and Boiler
• Career fairs
• Online on-demand courses you take at home
952-854-8500 | mmha.com
GEO-FENCING
30% of the population is using locationbased services And 80% of them want to get location-based alerts from businesses Use CRM data with location events to trigger the right message at the right time Give incentives Share rewards Ask for feedback
