Don’t buy a Triumph Stag without buying this book FIRST!
The Essential Buyer’s Guide Triumph
Having this book in your pocket is just like having a real marque expert by your side. Benefit from Norm Mort’s and Tony Fox’s years of experience; learn how to spot a bad car quickly, and how to assess a promising car like a professional. Get the right car at the right price! Packed with good advice – from running costs, through paperwork, vital statistics, valuation, and the Stag community, to will your Stag fit in your garage and with your lifestyle – this is the complete guide to choosing, assessing and buying the Stag of your dreams.
The Essential Buyer’s Guide
£9.99 UK / $19.95 USA
Your marque experts: Norm Mort & Tony Fox
5838 Triumph Stag Ad:Layout 1
Specialist insurance for your Stag
Donâ€™t pay more than you have to for quality insurance cover. Adrian Flux have great insurance deals for your Triumph. I I I I
Owners Club discounts Multi vehicle policies Limited mileage policies FREE legal expenses
I Optional breakdown cover I Agreed value policies I Discounts on home insurance
0800 505 3000 www.adrianflux.co.uk Quoteline Hours: Mon to Fri 9am - 7pm | Sat 9am - 4pm email: firstname.lastname@example.org Authorised & Regulated by the Financial Services Authority
Contents Introduction & thanks
– the purpose of this book .................3
1 Is it the right car for you?
– marriage guidance . ........................6
2 Cost considerations
– affordable, or a money pit?..............8
3 Living with a Stag
– correct documentation is essential! ......................................47
12 What’s it worth?
– let your head rule your heart! ........50
13 Do you really want to restore?
– will you get along together?...........10
– it’ll take longer and cost more than you think . .............................52
4 Relative values
14 Paint problems
– which model for you? ...................13
5 Before you view
– be well informed ...........................16
6 Inspection equipment
– these items will really help .............19
7 Fifteen minute evaluation
– a bad complexion, including dimples, pimples and bubbles.......54
15 Problems due to lack of use – just like their owners, Stags need exercise! .......................................56
16 The Community
– walk away or stay?........................20
– key people, organisations and companies in the Stag world.........58
8 Key points
17 Vital statistics
9 Serious evaluation
– where to look for problems............25
– 60 minutes for years of enjoyment ....................................27
– essential data at your fingertips . ...60
– sold! Another way to buy your dream . .........................................45
Essential Buyer’s GuideTM currency
At the time of publication a BG unit of currency “l” equals approximately £1.00/US$2.00/Euro 1.10. Please adjust to suit current exchange rates.
www.velocebooks.com / www.veloce.co.uk
All current books • New book news • Special offers • Gift vouchers
Other great books from Veloce – Essential Buyer’s Guide Series Alfa GT (Booker) Alfa Romeo Spider Giulia (Booker & Talbott) BMW GS (Henshaw) BSA Bantam (Henshaw) BSA Twins (Henshaw) Citroën 2CV (Paxton) Citroën ID & DS (Heilig) Fiat 500 & 600 (Bobbitt) Ford Capri (Paxton) Hinckley Triumph triples & fours 750, 900, 955, 1000, 1050, 1200 – 1991-2009 (Henshaw) Honda SOHC Fours (Henshaw) Jaguar E-type 3.8 & 4.2-litre (Crespin) Jaguar E-type V12 5.3-litre (Crespin) Jaguar XJ 1995-2003 (Crespin) Jaguar/Daimler XJ6, XJ12 & Sovereign (Crespin) Jaguar/Daimler XJ40 (Crespin) Jaguar XJ-S (Crespin) MGB & MGB GT (Williams) Mercedes-Benz 280SL-560DSL Roadsters (Bass) Mercedes-Benz ‘Pagoda’ 230SL, 250SL & 280SL Roadsters & Coupés (Bass) Mini (Paxton) Morris Minor & 1000 (Newell) Norton Commando (Henshaw) Porsche 928 (Hemmings) Rolls-Royce Silver Shadow & Bentley T-Series (Bobbitt) Subaru Impreza (Hobbs) Triumph Bonneville (Henshaw) Triumph Stag (Mort & Fox) Triumph TR6 (Williams) VW Beetle (Cservenka & Copping) VW Bus (Cservenka & Copping) VW Golf GTI (Cservenka & Copping)
From Veloce Publishing’s new imprints:
Soviet General & field rank officer uniforms: 1955 to 1991 (Streather)
My dog is blind – but lives life to the full! (Horsky) Smellorama! – nose games for your dog (Theby) Waggy Tails & Wheelchairs (Epp) Winston ... the dog who changed my life (Klute)
www.veloce.co.uk First published in November 2009 by Veloce Publishing Limited, 33 Trinity Street, Dorchester DT1 1TT, England. Fax 01305 268864/e-mail email@example.com/web www.veloce.co.uk or www.velocebooks.com. ISBN: 978-1-845842-70-3/UPC: 6-36847-04270-7 © Norm Mort, Tony Fox and Veloce Publishing 2009. All rights reserved. With the exception of quoting brief passages for the purpose of review, no part of this publication may be recorded, reproduced or transmitted by any means, including photocopying, without the written permission of Veloce Publishing Ltd. Throughout this book logos, model names and designations, etc, have been used for the purposes of identification, illustration and decoration. Such names are the property of the trademark holder as this is not an official publication. Readers with ideas for automotive books, or books on other transport or related hobby subjects, are invited to write to the editorial director of Veloce Publishing at the above address. British Library Cataloguing in Publication Data – A catalogue record for this book is available from the British Library. Typesetting, design and page make-up all by Veloce Publishing Ltd on Apple Mac. Printed in India by Replika Press.
Introduction & thanks – the purpose of this book
With the introduction of the TR series in 1952, the Triumph nameplate came to the forefront of the world’s sports car market. Sporting saloons evolved, as did Triumph’s popular TR, Spitfire and GT6 models. This eventually led to the development of the more powerful, up-market Stag.
Introduced as a 1970 model in the Triumph range, the grand touring 4-seater, V8 Stag was a completely new concept for the marque.
Introduced in 1970, the production Triumph Stag combined the smoothness and performance of a 145bhp (127bhp in North America – NA) DOHC V8 engine, in a stylish, 2+2 model, Italian coachwork design for either GT, or open grand touring. The long list of standard features included synchromesh 4-speed transmission with overdrive (or an optional Borg Warner 3-speed automatic), fully independent suspension, power assisted rack-and-pinion steering, power windows, vacuum servo brakes with front discs, and a T-brace roll bar. All new was the 3.0L V8 engine, based on the four-cylinder units developed in cooperation with Saab. Today, with all the major problems having been largely resolved, owning a Triumph Stag can be a very rewarding experience. Keen enthusiasts and excellent club support means there’s always help nearby. In production terms, most of the difficulties were resolved by the mid-1970s, yet the earlier Stags tend to be favoured by some because the majority of cars have been upgraded over the past three decades, appear to have a better build quality, and were more commonly fitted with a manual transmission. Prices vary considerably, though, and, although, spares are generally plentiful, the cost of restoration can easily outstrip the current market value.
Many of the UK and US collector car magazines, such as Classic Cars in the UK and Sports Car Market in the US, contain price guide information. Similar magazines are offered in other countries, too, but all contain values based on the average price, or an individual car. Demand for the Triumph Stag has been steadily increasing, and this book is an indispensable tool for pre-inspection, purchase and future reference. The handy pocket-sized Essential Buyer’s Guide is designed to assist the potential owner to find the right car at the right price. This guide explains every aspect of purchasing a Triumph Stag, and is designed to answer all questions, whether you’re seeking to purchase a fully restored example, a project car, a well cared for original, or a modified/updated version. To help you make a confident purchase the book contains essential costing data, step-by-step inspection techniques, and a unique points system designed to help you evaluate any Stag. The following pages include a wealth of information, from vital statistics to the optional factory equipment offered, as well as highlighting many of the ‘fixes and upgrades’ available to ensure you enjoy your Triumph Stag for years to come.
Andrew Mort’s keen eye was responsible for virtually all the photographs in this book. Thanks also to Stag owners Albert Koo, Roger Tipple, Patrick Rushe, Michael Coffey and Tony Fox (Jr). Norm Mort & Tony Fox Ontario, Canada
The Triumph Stag changed little in appearance throughout its production.
3 Living with a Stag – will you get along together?
The original concept car was styled by Michelotti as a European show car in 1966, based on a 2000 saloon supplied by Triumph preceding the formation of British Leyland. The prototype was so well liked by Triumph’s Director of Engineering, Harry Webster, that he insisted on taking the car back to Coventry for consideration by the Triumph Board of Directors for production. The Stag nomenclature came into the Triumph range as the prototype’s code name and, ultimately, Marketing approved and adopted the model name when launched.
An early MkI Stag can be quickly recognized by its clean flanks, although many owners have since applied rub strips along the side.
Slated for production, over the ensuing four years the design was further developed by Triumph. The 2000 sedan colours was shortened, widened and stiffened. The grille became a series of simple chrome bars that abandoned Michelotti’s original sliding cover arrangement, while the front running/turning lights and the taillights were both sunken and V-ed; all of which provided the Stag with a smoother appearance fore and aft. Although the Stag was first on to the drawing board, the Michelotti-styled 2000 saloon MkII, the Spitfire MkIV, and the GT6 MkIII all shared its styling cues, and appeared in 1969 and 1970. Mechanically, the Stag utilized the front suspension, steering, rear suspension, gearbox, rear axle and brakes of the 2000, with only minor modifications. The 2+2 Stag’s most distinctive feature was its T-bar roof which was originally designed for structural integrity and to meet potential American convertible safety regulations. Initially, a hefty hardtop that clipped into position with four latches and a spring loaded latch at the rear, was optional. Later, these all-weather tops became standard equipment. When removed, the manual cloth top was neatly hidden under a padded metal tonneau, virtually identical to that of the Mercedes-Benz 280SL. This top was easily 10
Rimmer ad 'B' 08
A BRITISH COMPANY SUPPORTING BRITISH CARS
75,000 SQ FT OF SPACE.
FULL RANGE OF PARTS & ACCESSORIES
PARTS PICKED FROM 1000’S OF LOCATIONS
Great prices! Great service!
WANT A PROFESSIONAL PARTS SERVICE AT THE RIGHT PRICE? COME TO THE EXPERTS
STAG . TR2-8 . SPITFIRE . GT6 . HERALD VITESSE . DOLOMITE . 2000/2500
AUTHORISED PARTS DISTRIBUTOR Original Parts & Accessories
ROVER SD1 . ROVER 75/45/25 MGF/MGTF . MG ZT/ZS/ZR ROVER 200/400/600/800 METRO/MINI . MAESTRO/MONTEGO
LAND ROVER AUTHORISED PARTS DISTRIBUTOR Original Parts & Accessories
RANGE ROVER CLASSIC/P38A/SERIES 3 DISCOVERY 1 & 2 . FREELANDER DEFENDER . ROVER V8 ENGINES
We stock MG Rover and Land Rover parts too.
Rimmer Bros tick all the boxes:� � Competitive prices � Great customer service � � Efficient mail order anywhere � � World’s largest Triumph stock � � Free catalogues � � Trade enquiries welcome � � Easy to use website �
PARTS SALES & ENQUIRIES
568000 Trade Enquiries: 01522 567111 Fax: 01522 567600
Rimmer Bros. Triumph House, Sleaford Rd (A15), Bracebridge Heath, Lincoln, LN4 2NA
SALES COUNTER & VISITOR CENTRE
We are open:- MON – FRI; 8.30am to 5.30pm, SAT; 8.30am to 1pm.
BROWSE OUR CATALOGUES ON YOUR PC All our Catalogues & current Price Guides are available on one CD.
Small charge is made to cover burning & postage.
Index Bodywork 20, 25, 27 Brakes 40 Buying 16, 45 Carburetion 39 Clubs/community 58 Commission/VIN plates 20 Conversions 24, 43 Cooling system 39 Cost considerations 6, 8 Description 3, 6, 10, 27 Dimensions 6 Electrical issues 33, 34, 40 Engine 24, 39, 40 Evaluation 20,27 Exhaust 41 Federal specifications 61 Foibles/undesirables 7 Fuel 17 Fuel tank 40 Gearboxes 39, 41 Handling 40
Hardtops 33 Heater 38 History 10 Hoods 33 Instruments 38 Insurance 7 Inspections 19, 20, 27 Interior 6, 22, 26, 36 Interior room 6, 36 Introduction 3 Investment values 7, 13 Key points 25 Lights 34 Luggage space 6 Maintenance 8 Model variations 15, 60 Modifications 14, 24, 39, 43
Paintwork and colours 28, 43, 54 Parts 6, 8 Performance 60 Production changes 60 Production run 60 Publications 59 Rear axle 42 Registration 47 Restoration 52 Seats 36 Servicing 12, 23 Spares 12 Specifications 3, 10, 36, 60 Steering 36, 38, 40 Storage 56 Suspension 10 Wheels 35
Numbers built 60 Values 7, 13, 50 Numbers (identification) 60 Options 43, 60 Overdrive 42
139 x 195 2009 ad
The Car for All Seasons • Nearly 5,000 members worldwide • National coverage through 40+ local areas • Monthly full colour illustrated magazine • Active members website • Competitive Club insurance scheme includes breakdown, recovery and European cover • Technical advice from a Club with 30 years experience
ALTOGETHER, THE ONLY CLUB DEDICATED TO THE TRIUMPH STAG ENTHUSIAST Stag Owners Club
Tel: 07071 224245 website: www.stag.org.uk website: www.stag.org.uk
Into Classics? Check out these great titles 480BHP IN A STAG! S-TYPE
t Model history t Buying t Maintaining t Values
Just how did he do it? And is it any good?
PLUS Vitesse 6 convertible Standard Flying Fourteen
11 O W PA 6 GE S
TRILOGY OF TRADERS
Three Thames in fine company of Foden FG
DECEMBER 2009 ÂŁ4.00
RACE AND RAllY
MGF: NEW pROJECT
we get for ÂŁ650? Two special Midgets reunited What did
FRE E ADS
MG TD ROAD TRIp
SFTUPSFEBOE 4UZMFEXJUI GMBJSJOUIF
Getting to grips with a T-type
Just how good is this unique E-type? t XFR right on the limit t XK 150 â€˜fastbackâ€™ driven t SS 100 perfection t X308 XJ launch review t Changing XJ headlining in Classic Workshop
t Jaguar motorsport
action from Cadwell
s EE ad
FRate v Pri
s Pick up
N ZT IN KUWAIT N TOOTSIE TOY TF N TECHNICAL Q&A
w w w . j a g u a r- w o r l d . c o m
BRITAIN'S BEST-SELLING CLASSIC TRUCK MAGAZINE
What can brand new B-series injection kit do for you?
THE WORLDâ€™S BEST-SELLING INDEPENDENT JAGUAR MAGAZINE
16-PAGE RESTORATION SPECIAL ISSUE!
PD ON A ROLL
2500S in France
ACROSS THE GLOBE
MORRIS MINOR SERVICE
the worldâ€™s best-selling MG magazine
Britainâ€™s Best-selling ClassiC truCk Magazine
ALL ABOUT OIL
the modelâ€™s 50th year, we examine its production Mk 2 Inhistory and why itâ€™s still so rewarding to drive today
SU CARBURETTOR STRIPDOWN
TRILOGY OF TRADERS
Our definitive guide to this 1960s sporting saloon
Classic thrills and modern frills â€“ what to look for when choosing one of these legendary Japanese sports cars
STEP-BY-STEP: HOW TO FIT A NEW HOOD
to the SV and SV-R
u m p h Tr T ri
INJECTED MGB 4 J-TYPE FAMILY 4 RACING MIDGETS 4 TD ROAD TRIP 4 PROJECT MGF 4 ZT IN KUWAIT 4 MIDGET FOUR-DIAL DASH 4 SV BUYING GUIDE
MGâ€™s sUPERCAR Essential buying guide
JAGUAR MAZDA MX-5
J-TYPEs Four cars: one
CVC NOVEMBER 2009
DOLOMITE ON TEST
AEC harks back to early days of family firm
MEMORIES ACROSS THE GLOBE Trucks in Oz and New Zealand PD ON A ROLL Building of the M1 motorway
A helping hand from Ken Dodd
n DRIVING AMBITION How you can make a dream come true
FOR ENTHUSIASTS OF VANS, PICK-UPS AND CAMPERS
CLASSIC VAN and pick-up October 2009 ÂŁ3.30
BEDFORD MEANS BUSINESS :[Y[cX[h(&&/ Â˜*$&&
Delightful CA is still earning her keep