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Terry V. Vehrs

Marketing  Presentation  for           John  and  Margaret  Klevins   Terry V. Vehrs MANAGING BROKER WINDERMERE REAL ESTATE HKW Inc. | LUXURY PORTFOLIO INTERNATIONAL vehrs@windermere.com | www.TerryVehrs.com | 206.799.9500 cell 425.778.1888 Concierge Service Office Proudly Serving Friends and Customers for Over 30 Years! I Appreciate Your Business!

April 29th, 2014

© 2014 Windermere Services Company. All rights reserved.


Why Windermere? Our Company •  Established in 1972 •  300+ offices and 7,000+ agents throughout Western U.S. and Mexico •  Locally owned and operated •  Neighborhood knowledge and market expertise •  Serving all areas and property types Benefit: Full-service firm to ensure a successful real estate experience Windermere Standards of Practice •  Embodies our commitment to the highest standard of service to clients •  Practical standards for the conduct of business Benefit: You can be assured of a premium level of service, integrity and ethics when buying or selling your home through Windermere


Hire Terry Vehrs! You won’t be disapointed! Love what you do and be Passionate about it! “For the past 30 years I have been blessed to be able to help so many of our Customers and Friends with their Real Estate needs. I am as excited today as if it were my first day in Real Estate. Today we have new tools and technology that help our customers realized their Real Estate Goals and Dreams.” As a Leader in Real Estate for Windermere for the past few decades Terry Vehrs knows what it takes to be successful. "Each day in this business is challenging, fun, and inspiring," he says. "The secret is to work hard and have integrity. I am proof that you can reach the top without sacrificing your values.“ Terry has been widely hailed for his outstanding production, and as a Northwest native he has unsurpassed knowledge of


"No matter the price range I'm working in, it's a tremendous pleasure helping someone buy or sell their home and fulfill their dreams.“ Terry lives in the Edmonds area, where he spends his rare free time cycling, traveling, cooking friends’ great meals, and enjoying his family. An avid contributor to his community, he supports many charities and organizations. These include local organizations like the Fred Hutch Cancer Research, Run to Win Outreach where he serves as a Past Board President and Current Board Member, The Edmonds Arts Festival Foundation; where he serves as a Past Board President and Current Board Member. Terry was honored to lead the Edmonds Public Facilities Board as President for 6 years where the team raised over $18,000,000 to create the Edmonds


My Agent Website www.TerryVehrs.com When you visit my website, the most current real estate listing information available is within your reach. •  Sign up for your own myWindermere account •  Create multiple saved searches and favorite listings •  Receive automatic emails •  Collaborate with me directly on the site My website also offers: •  Information about every MLS listing available in your area •  Easy around-the-clock access to my featured listings •  Buying and selling tips •  My contact information and professional profile •  The Windermere blog and Windermere Foundation blog

Benefit: Have your listing featured on my website to help sell your home more quickly, and work with me directly on the site to find the home of your dreams


Extended Family A Windermere office just down the street •  300+ offices •  7,000+ agents Benefit: Our extended family culture encourages in-house referrals Benefit: You are able to access qualified Windermere agents that come from the same region Benefit: You can stop by any Windermere office to receive support to facilitate your transaction


Commitment to the Community The Windermere Foundation •  Established in 1989 and has raised more than $25 million •  A portion of every sales commission goes to the Foundation •  Provides assistance to non-profit agencies in areas we serve Benefit: Building a future for homeless and lowincome families in our community Community Service Day •  Since 1984, we have dedicated a day of work to neighborhood improvement projects •  Giving back to communities where we live/work Benefit: Improving our neighborhoods gives us all a better place to call home


Moving Out of the Area Windermere’s membership with Leading Real Estate Companies of the World® connects me to knowledgeable agents worldwide. •  Since so much of real estate is based on relationships, I’m able to pull together resources that will facilitate your relocation Benefit: No matter where you need to move, I can place you in good hands


Real Estate Relationships Worldwide


Real Estate Relationships Worldwide


Windermere’s Premier Properties™ Program The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market. •  We have developed a reputation for our unparalleled expertise •  We are considered a pioneer in marketing strategies •  Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market Benefit: I understand the cultured preferences of homebuyers and sellers in the upscale market. Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home


“ENHANCED MARKETING” PLAN OF ACTION Listing Appointment to view property, note improvements and meet sellers. Request written features from Seller. Special features and likes. Research based on Sold & Active properties, Market Conditions & Square Footage. Listing price and plan approved, recommend any staging or marketing improvements to home/ property. Listing Agreement Signed and submitted to office/NWMLS. Home information input into the Northwest Multiple Listing Service for all agents in NWMLS. Personalized Windermere Sign installed – includes my direct phone number - I know your home best! (versus typical floor call directly to office) Key box installed – allows NWMLS agents access to home (via security code). Preliminary Title Report ordered through title company. Directional arrow signs installed on key route to home (as allowed). Home information transferred to Windermere.com site Professional Photo shoot of home scheduled/completed for custom color flyer and Photo Gallery. Exterior photo downloaded to NWMLS. Custom color flyers designed, ordered and delivered to home and posted at office. Photo Gallery created on Windermere.com website. Features key interior & exterior photos of home, plus features list. Local and Top Agents notified about new property via flyer service, email and/or phone. Circle Letter/Postcard sent to other homeowners in the neighborhood announcing home for sale. Brokers Open posted Online via NWMLS.com Brokers Open held – lunch/refreshments served. Weekly follow up on agent showings and previews. If property has not sold after a 4-week period – Review price, terms, & market conditions. ALL marketing pieces drive potential buyers to our Windermere.com site where they will be able to gather extensive information and photos about your property.


Professional Photography You only get one chance to make a first impression •  84 percent* of people searching online for homes want to see photos •  Photographs make the difference •  We display professional, quality photography Benefit: Your home will get more views and be more appealing to buyers

*National Association of REALTORS® 2012 Profile of Home Buyers & Sellers

Professional photography vs. “point & shoot” camera


Listing Input Multiple Listing Service (MLS) •  One of the most important and effective tools to get your home sold •  Accurate, detailed and timely data input is essential •  We will ensure your listing is entered properly, giving you the advantage Real Estate Websites •  Your property will also be listed on Windermere.com and other sites like Yahoo. And we have access to exclusive tools that can keep your home posted consistently near the top of the list on Craigslist. Benefit: Vital information about your home will be available to the largest pool of buyers


Windermere.com Windermere.com has: •  Online collaboration with your Windermere agent •  On average 1 million monthly visits •  On average 500,000 property listings •  Information about every MLS listing available in your area •  Enhanced search capabilities and image viewer •  A “save your favorite” feature •  RSS feeds of new listings that match your search criteria •  Open House search •  Featured “Showcase” and “Premier” homes on homepage Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos on Windermere.com


Office Websites Another way to get your home sold quickly is through detailed information and pictures on our office website. Our office website has: • Online collaboration with me when you create a myWindermere account • On average 500,000 property listings • Information about every MLS listing available in your area • Enhanced search capabilities and image viewer • A “save your favorite” feature • RSS feeds of new listings that match your search criteria • Open House search • Our office’s featured “Showcase” homes on homepage • Share tools for email and social media Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos


Controlled Access We use mobile-activated key boxes •  Allows access to members in good standing •  Controls access times •  Immediately tracks agents as they show the home Benefit: Safe, secure and tracked access to your home


Marketing, Flyers and Signage Selling your property means the careful orchestration of advertising, marketing and public relations •  Getting buyers to your home and impressing them is our number one goal •  We use only the finest high-resolution print quality materials •  Over the years, our signage has become synonymous with quality listings


Open Houses Seeing is believing •  45 percent* of buyers use open houses as an information source when looking for a home •  Open houses create a “buzz” in your neighborhood Benefit: We create traffic to enhance your home’s exposure to real buyers *National Association of REALTORS® 2012 Profile of Home Buyers & Sellers


The Importance of Brokers Opens •  •  • 

Allows immediate exposure to local brokers and their buyers 34 percent* of buyers heard about the home they bought from a real estate agent Provides immediate feedback from local professionals Benefit: Brokers opens provide real life, accurate exposure to the brokers before they show your home to buyers

*National Association of REALTORS® 2012 Profile of Home Buyers & Sellers


Social Networking (Optional: include this slide in your presentation ONLY if you actively use social media sites.) • 

I actively participate in social media, and Windermere trains its agents on how to most effectively use these sites to maximize marketing efforts Benefit: I connect with more buyers, and can increase visibility of your home beyond traditional channels


REALTOR.com Official Site of the National Association of REALTORS® •  Provides access to up to 11 million unique visitors each month •  Features listings from every major Multiple Listing Service in the U.S. •  Visited by approximately one million international visitors each month searching for U.S. properties •  It’s the Internet’s largest real estate marketplace Benefit: Exposure on the most trusted real estate site in the country


Guiding you through the inspection Home inspections are very important and we’ll need to consider: •  Pre-inspection options •  Budgeting 1-2% of sales price for potential repairs •  How not to be offended when unknown problems are discovered •  Negotiating for fair and appropriate solutions •  Finding reputable contractors Benefit: Realistic recommendations and solutions from Windermere


The Path to Closing Our job is to guide you through the complex closing process with ease and awareness •  Proven systems and follow-up •  Timely updates communicated to you •  Extensive coordination between all closing service providers Benefit: Timely closing of the sale of your home


Title Review Considerations Prior to listing your home: •  Order a preliminary title report from a reputable title company •  Review the report for: o  Unforeseen liens or judgments o  Boundary disputes o  Unresolved title issues o  Restrictions, easements, CC&Rs Benefit: Discovering issues sooner, rather than later, can save your transaction!


Keeping You Informed We keep in touch to keep you informed •  Weekly updates by phone or email to communicate our progress •  Bi-weekly written reports to give you an update on the market and agent feedback •  45 day analysis to re-evaluate where we’ve been and how we proceed Benefit: Knowing the current market conditions will help you make the right decisions about marketing strategies for your home


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