ASSOCIATED BUILDERS & CONTRACTORS, INC. Creating A New Look
INCREASE MEMBERSHIP Through the use of exclusive local chapter identity.
WHAT WE KNOW ABOUT ABC
• Promotes Merit Shops • Offers Worker Training • Builds Networking Opportunities
APPRENTICESHIP YOUNGER INDIVIDUALS
NEVADA CHAPTER OBJECTIVES
Create Local Branding
Use of Social Media
ABC MESSAGE BUILDING OPPORTUNITIES • Through Connections • Through Networks • Through Membership
LIMITATIONS • National Logo • Colors • Website
LOCAL CHAPTER LOGO
• Kept National Color Scheme • Strong Connection • Used as a compliment to National Logo
STYLE GUIDE & GLYPHS FOR FUTURE DESIGN APPLICATIONS • Logo Colors • Updated Colors • Retains Font Style
FEEL CONFIDENT WITH A NEW LOOK BUSINESS CARD • Upgraded 16 Point Paper • Elegant Spot UV Coating • Front and Back
CLEAN LOOK • Letter Head • Mailing Envelope • Catalog Envelope
UPGRADE THE NOTEPAD MOLESKIN COVER WITH ROUNDED CORNERS • 3.5" x 5.5" • 80 pages in each notebook • Last 16 sheets are detachable • Can be personalized with embossing
PUBLISHNG ON LINE
ISSUU • Reach On-line Viewers • Offers Magazine Type Layout • Longer Documents
WHY USE ISSUU TO PUBLISH YOUR DOCUMENTS?
SHARE YOUR PUBLICATIONS ON SOCIAL MEDIA SITES
HOW CAN ABC TAKE ADVANTAGE OF USING ISSUU
• GET YOUR INFORMATION OUT ONLINE • NO WEBSITE • NO PROGRAMING
• @ work for ABC
How do I
How can Instagram work for ABC Nevada Chapter?
ABC Nevada Chapter
Bud for a Bud Night Members bring a friend and receive a bud (Tap beer) on us! 4p until 6p @ Kelly's Pub Hosted by ABC Nevada Chapter
#Our Members @ work
ABC Member Certificate
• The Purpose • The New Look
! ! This certifies that !
Is a valued member in good standing with
The Nevada Chapter of Associated Builders and Contractors
! ! !
on this 11th day of May, 2015 ______________ Chapter Signature
Membership Discount Card
• Discounts • Duel Purposes
THE ADVENT CALANDER
Something that will catch the eye!
WHAT YOU HAVE… • Does not catch the eye • What we would do: • Write down relevant dates. • Toss it.
WHY WOULD WE TOSS IT?
It’s written on. It’s obviously photocopied. It’s in Black and white. It’s Dull and unprofessional
WHAT WOULD MAKE IT BETTER? • Add Color • Use two different photos in the banner • Emphasis on major events Just with these simple steps you can have a better calendar.
To reach the younger audience. Do you have what it takes to...
Future? Join us at ABCNevada.org
• Showing them: • Someone to go to. • Someone who can help them get into the market
WHERE WOULD THEY GO?
High schools Colleges And supporting businesses
Apprentice Sponsorship CREATE: Well trained workforce
Network of future employees
Community trust & industry credibility
Apprentice Sponsorship Card • Smaller format for quick reference • Emphasizes contractor benefits • Fits nicely into the membership packet
PUTTING IT ALL TOGETHER
Organized • 2 card slots • Compact 6” X 9” • Layered look for easy reference • Contact info on back
LIMITED BUDGET CONSIDERATIONS
• Standard 11x17” paper • Fits common 6x9” envelope • Printed on one side
• Bi-fold Folder with flap • Vertical & horizontal pockets • Local Chapter Logo hidden under front flap