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ASSOCIATED BUILDERS & CONTRACTORS, INC. Creating A New Look


TEAM INTRODUCTION

Akiyya

Sharon

Robin

Matthew


PROJECT GOAL

INCREASE MEMBERSHIP Through the use of exclusive local chapter identity.


WHAT WE KNOW ABOUT ABC

•  Promotes Merit Shops •  Offers Worker Training •  Builds Networking Opportunities


AUDIENCE

MEMBERSHIP CONTRACTORS

APPRENTICESHIP YOUNGER INDIVIDUALS


NEVADA CHAPTER OBJECTIVES

Create Local Branding

Use of Social Media

Marketing Ideas

GOAL


ABC MESSAGE BUILDING OPPORTUNITIES •  Through Connections •  Through Networks •  Through Membership


BRANDING

LIMITATIONS •  National Logo •  Colors •  Website


LOCAL CHAPTER LOGO

•  Kept National Color Scheme •  Strong Connection •  Used as a compliment to National Logo


STYLE GUIDE & GLYPHS FOR FUTURE DESIGN APPLICATIONS •  Logo Colors •  Updated Colors •  Retains Font Style


FEEL CONFIDENT WITH A NEW LOOK BUSINESS CARD •  Upgraded 16 Point Paper •  Elegant Spot UV Coating •  Front and Back


STATIONARY SYSTEM

CLEAN LOOK •  Letter Head •  Mailing Envelope •  Catalog Envelope


UPGRADE THE NOTEPAD MOLESKIN COVER WITH ROUNDED CORNERS •  3.5" x 5.5" •  80 pages in each notebook •  Last 16 sheets are detachable •  Can be personalized with embossing


MEMBERSHIP HANDBOOK

PERFORATED


PUBLISHNG ON LINE

ISSUU •  Reach On-line Viewers •  Offers Magazine Type Layout •  Longer Documents


WHY USE ISSUU TO PUBLISH YOUR DOCUMENTS?


SHARE YOUR PUBLICATIONS ON SOCIAL MEDIA SITES


HOW CAN ABC TAKE ADVANTAGE OF USING ISSUU

•  GET YOUR INFORMATION OUT ONLINE •  NO WEBSITE •  NO PROGRAMING


• @ work for ABC


What is


How do I


How can Instagram work for ABC Nevada Chapter?


Inform

Network

Promote


400 likes


ABC Nevada Chapter

Bud for a Bud Night Members bring a friend and receive a bud (Tap beer) on us! 4p until 6p @ Kelly's Pub Hosted by ABC Nevada Chapter

1h


#Our Members @ work


Contractor Highlight


ABC Member Certificate

•  The Purpose •  The New Look

! ! This certifies that !

Ledcor Construction

Is a valued member in good standing with

!

The Nevada Chapter of Associated Builders and Contractors

! ! !

on this 11th day of May, 2015 ______________ Chapter Signature

!

___________ Date

!


Membership Discount Card

•  Discounts •  Duel Purposes


THE ADVENT CALANDER

Something that will catch the eye!


WHAT YOU HAVE… •  Does not catch the eye •  What we would do: •  Write down relevant dates. •  Toss it.


WHY WOULD WE TOSS IT?

It’s written on. It’s obviously photocopied. It’s in Black and white. It’s Dull and unprofessional


WHAT WOULD MAKE IT BETTER? •  Add Color •  Use two different photos in the banner •  Emphasis on major events Just with these simple steps you can have a better calendar.


RECRUITMENT POSTERS

To reach the younger audience. Do you have what it takes to...

BUILD YOUR

Future? Join us at ABCNevada.org


WHY POSTERS?

•  Showing them: •  Someone to go to. •  Someone who can help them get into the market


WHERE WOULD THEY GO?

High schools Colleges And supporting businesses


Apprentice Sponsorship CREATE: Well trained workforce

Network of future employees

Community trust & industry credibility


the new

Apprentice Sponsorship Card •  Smaller format for quick reference •  Emphasizes contractor benefits •  Fits nicely into the membership packet


PUTTING IT ALL TOGETHER

Organized •  2 card slots •  Compact 6” X 9” •  Layered look for easy reference •  Contact info on back


LIMITED BUDGET CONSIDERATIONS

•  Standard 11x17” paper •  Fits common 6x9” envelope •  Printed on one side


Unique Features

•  Bi-fold Folder with flap •  Vertical & horizontal pockets •  Local Chapter Logo hidden under front flap

Associated Builders and Contractors, Inc.  

Presentation on Branding, Marketing and Social Media Sites. Akiyyah Bass Sharon Stephenson Robin Ritchie Matthew Stevenson

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