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FEBRUARY 2013

Bettina Balderas Taking Phoenix By Storm

Stacey Blanchet Franz Szony

Michael J. Traynor ROLF's Scottsdale

The Road to the Red C a r p et - O s c a r s


A note from the Publisher. They say the only constant in life is change and living up to the saying Vedere Magazine has changed with the February issue. If you are looking at it online it will be hard to appreciate the larger size, 11”x14” to be exact, and the new heavier, acid free paper it is printed on to ensure long lasting images in the print version. When I discussed the changes with many people all of them looked at me asked the same question, “Why?” The only answer I could come up with is being different is something I do best. Not taking the known path and presumably following the crowd is the exciting part of life, the exploration of differences is what Vedere is about and will always be about. The differences and the changes have tangible benefits for the reader but more importantly the contributors. As artists, being confined to one size fits all is never a pleasant experience especially when it is a size that doesn’t highlight the hours of hard work each of us invests in the final results. How do we portray the dramatic lighting we worked so hard to achieve? How does the designer show the superior construction of their designs and the superb quality of the material in a small image? The make up artist surely would like the quality of their work, the fine lines and blending of flawless make up on the models face to be seen. Think of all the detail, the minute shading of colors and detail you can now share with the readers. We are offering that to our contributors and readers in Vedere Magazine with the new size. One thing we are doing in the magazine is keeping in on the minimalist side of design. Yes many will say it looks outdated, it doesn’t have the “snap” of other magazines. If that’s the result then we have accomplished the goal. Being firm believers in white space is good and the work should be what catches your eye, not the graphics of the magazine. We give each and every contributor a blank canvas in which to display their creations and tell their story. Simplicity at it’s best. Now that may not be what you’re looking for in this highly over marketed world and we appreciate that. But we ask you give it a try. Think of the large page as a work of art, not just to be looked at but to be explored, take in the entire image and story without distractions from the page. Appreciating something in its pure form is what we all strive for in our creations.

Vedere Magazine, VedereMag.com and VM logo are copyright and Trademark MichaelMeadowsStudios.com 2011-2013 All images and stories are copyright of their respective creators and protected under U.S. and International copyright laws. No reproduction, electronic posting or altering of the magazine or it's contents is permitted without written permission ofVedere Magazine and the content creator. All requests for more information can be directed to: publisher@vederemag.com Vedere Magazine Copyright 2011-2013

Rarely do we print spreads that have appeared in other magazines but this month we made an exception for our friend Franz Szony. His work is amazing and thought provoking at the same time. We appreciate the opportunity to have him and his work in the magazine and give a special thanks to Stacey Blanchet for introducing us to him. The ad you see to the left of this column is a very important ad. Too many children and adults lose their lifes to pool drowning and Precious Guardians is helping to eliminate these tragedies 1 foot of pool fence at a time. Please take a moment to visit their site and get involved if you can, the life you save may be someone close to you. ~Pub


In This Issue......

Pg 4: Bettina Balderas Pg 8: Brandon S. Hunter Pg 10: Daisy Viktoria Fashion Pg 16: Stacey Blanchet of Blanchet Designs Sews Together a Beautiful Close to 2012 Pg 20: Shades & Wheels By: John Paul Illustrated Pg 24: In Pursuit of the Artistic Eye Franz Szony Pg 30: The Road to the Red Carpet Melodye Joy

On the Cover: Bettina Balderas

Pg 32: The Singing Photographer Michael J. Traynor Pg 38: Julbert Gilay Pg 40: Distinctive Allure Pg 46: ROLF'S Innovation in Beauty and Glamour Pg 48: The 5:48 Pg 54: Lexii Goes Hollywood


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Bettina Balderas


Bettina Balderas, has been taking Phoenix by storm with not just her beauty and skill, but also her humble and professional demeanor. Vedere Magazine recently had the opportunity to work with Kavir Model Management, who represents Bettina, and quickly became impressed with her. Upon meeting her it is hard to believe that she is only 15 years old. How did you get started with modeling? My first modeling experience was the 2012 Moda Provacateur Show in Tucson. During my audition I met Jake Rafus and we exchanged information. He helped me network, got me involved in some of his projects and introduced me to some great people in the industry both in Tucson and Phoenix. In June 2012, I was signed to Kavir Model and Talent Management and have been with them since. I’ve had the opportunity to work with some amazing photographers, makeup artists, hair stylists and designers in such a short time.

What excites you about modeling? The thing I love the most about modeling is seeing the finished product after all of the hard work is done for a shoot. I’m also interested in acting and doing commercials, so it’s really fun to be transformed into different characters with hair, makeup and clothes. My favorite shoots are the ones where I have to be a little daring, like climbing up on a ledge in a beautiful wedding gown, or holding a huge snake while trying to be beautiful at the same time.

Credits: Bettina Nicole Balderas Kavir Model and Talent Management Creative Director: Bettina Nicole Balderas Photographer: Manny Ayala Male Model: Jake Rafus Makeup artist: Starla Cocio Hair Stylist: Lindsay Basham, Labash Hair Designs Gown & Accessories: A Tailor & Tuxedo Shop, Tucson Tuxedo: Men’s Wearhouse, Tucson Shoot Location: Westin La Paloma Resort, Tucson

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Who (famous actor/model) inspires you? One of my favorite models is Tyra Banks. She started modeling when she was really young and has made it far in the industry without having a stick figure. This inspires me because I have a similar, curvy body type. I am healthy and fit, and to me that’s beautiful.

How do you stay in shape? I am very athletic and run track and play both club basketball and on the Varsity team at my school. I work out at practice at least 2 hours a day, 6 times a week. I don’t have much time for any other work outs, but this is how I stay in shape. I eat a healthy diet most of the time, but do allow myself to splurge every now and then. My favorite junk food is cookie dough ice cream.

What kind of shoots/designer would you like to work on in the future? I would love one day to land a Nike ad or commercial.

What kind of music do you like? I couldn’t live without music. I listen to every kind of music from Rap to Opera. I love musicals and movies like Phantom of the Opera and Les Miserables. I come from a diverse background of Sicilian, Hispanic and African American. I enjoy cooking and have learned how to make some great dishes from my Nona Carmelina. I can speak, write and read fluent Spanish.

Tell us about yourself outside of modeling. I have an active social life and love to hang out with my friends, go to parties, football games etc. I am an honor roll student and take my education very seriously. It can be hard sometimes to balance modeling, sports and school, but I try to give 100% to everything I do. I enjoy doing volunteer work and worked at the hospital my mom works at this past summer. It was amazing!

Who or what is your biggest motivator? My mom has supported me every step of the way with my modeling. She makes sure I have everything I need and has been my stylist for some of my shoots. She has taught me that beauty is not just what we see on the outside, but also what’s on the inside. I have a wonderful family that I love very much. I want to thank everyone that I have had the pleasure to meet and work with during this past year. I have learned so much and am excited to see what the future holds for me.

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Any personal links for you that you would like to share with our readers? http://www.facebook.com/bettina.balderas?ref=tn_tnmn# !/BettinaNBalderas


Any personal links for you that you would like to share with our readers? http://www.facebook.com/bettina.balderas?ref=tn_tnmn#!/BettinaNBalderas

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Brandon S. Hunter Hunter Images

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Model: Amanda "Finesse" Uduka Styling: Amanda and her line La Finesse Couture Photographer: Brandon S. Hunter "Hunter Images" Assistant: Qiana Mendez "Q-touch Photography"


I moved to Downtown DC 3 years ago and initially never really paid attention to anything other than the obvious monuments and buildings. One day I was driving down Massachusetts avenue and noticed these awesome red doors at this church 2 blocks from my house and because I was becoming more involved with location shooting I said it would be cool to shoot at some spots across the city and at night. So I had picked 2 other spots I had scene while driving and never had a chance to real stop and see then contacted Amanda as I know she is an aspiring fashion model and she was excited right off the jump. I just had a simple light weight set up that Quiana held at the church and and during the shoot with the bike. The most entertaining part of the evening was watching Q and Amanda jumping at the sight of rats and roaches all night and still hold it together to get the shot. Did I mention this was the city at night lol so many critters around.

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Daisy Viktoria Fashion


Fantasy-Inspired Clothing For Every Occasion Daisy Viktoria creates fantasy couture and ready to wear garments with an elegant dark flair. She strives to bring fantasy-inspired romantic ideals forward into modern fashion. From gowns and corsets to coats and separates and accessories, her clothing continues to inspire enchantment in those who wear it. Daisy Viktoria Fashion is built largely around custom orders, though some in stock items are also available. Daisy is influenced by nature, faeries, elves, fantasy worlds, and historical fashion, as well as all types of classic mythical and fantasy lore. The fairytales from her childhood have continued to influence her ideals and fashion sense, and Daisy strives to create modern garments with a touch of fantasy and whimsy. She has studied historical fashion through the ages, and its techniques have helped to bring her visions to life. Daisy Viktoria Fashion is perfect for unique individuals who want to add a bit of fun and fantasy to their lives. Every piece is sewn by Daisy herself. In addition to the garments featured in her online shop, she also takes completely custom orders, designed from the ground up, just for the client. In fact, a few of her popular designs have come to life after such requests. Whether you are looking for something elaborate for a special event or something more suitable for daytime wear, Daisy Viktoria can always do a custom order to suit the client's individual needs. You can find more of Daisy’s fashion at http://daisyviktoria.com. VM 1 1


As seen in this fashion spread: Satin-lined wool coat with hood: $350 Velvet puffed sleeve jacket: $190 Velvet striped shorts: $70 Clockwork gem necklace: $30 Tattered skirt faerie dress in satin and chiffon: $260 Beaded lace harness: $110 Ophelia neck corset: $80 Short silk dress with pleated skirt and metal lacers: $310 Lace neck corset: $95 Short brocade skirt: $120 Tattered stretch top: $45 Striped pants with hearts: $95 Velvet puffed sleeve shrug: $140

Credits for these images: Fashion Designer and Photographer: Daisy Viktoria Models: Ania Dyba, Jocelyne Watts

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Stacey Blanchet of Blanchet Designs sews together a beautiful close to 2012 By Ashley Charlton Griffin

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an Diego entrepreneurial powerhouse Stacey Blanchet exudes gusto, ingenuity and focus to be a cut above the competition in the fashion industry. As owner and Visionary Designer of Blanchet Designs, she has proven over the past two years that she certainly possesses those characteristics. With her professional partner Janaki Ravinutala, Blanchet Designs creates contemporary classics and contributes to charities within the community. I was introduced to the world of Blanchet Designs this summer by way of a simple advertisement seeking a complimentary design for the upcoming Oscar ceremony. I admire the art of fashion; and I was intrigued by the fact that a designer was taking an unconventional approach towards finding inspiration for such a huge event. After researching the fashion house, its chief visionary, and an introductory email, I was added to the Blanchet Designs email list. Most impressive about Blanchet’s method to her work, is that she keeps her supporters abreast of her amazing journey in the world of fashion through candid, behind-the-scene updates on both the professional achievements of herself and her design house. Ever the attentive person, Blanchet took a few moments from her whirlwind schedule this month to chat with me and, in her opinion, respond to “some of the best questions [she’s] been asked so far.” Ashley Charlton Griffin: You are a skilled designer--was this a lifelong aspiration or something that developed over time? Stacey Blanchet: I would not call myself a skilled designer-I am a visionary designer. I have no training in sewing or pattern making. I have a team of people for that. My desire to be a designer came from being a product of the 80's. Duran Duran and Joan Collins of Dynasty were my idols. I started in my late teens learning about European Designers as they were my ideal. Image by: Jonathan Medel VM 1 6


Photographer - Edgar Clemente Models - Musician Liz Primo, Actor/Writer Cutter Slagle, Hair and Make-Up - Marinello School of Beauty San Diego Women's clothing - Blanchet Designs of San Diego Men's Clothing - Alex Vinash Coutour of Spain Hat- Sacia O Hats of Beverly Hills Shoes - Patch of Spain

ACG: Although based in San Diego (CA), your concepts have a "worldly feel.� What influences your style (i.e. trip overseas, fellow designers, shape of the human body)? SB: I am a very structured person. I do not like a mess in clothing. My clothes are always tailored and fitted. I like statement pieces with a little bit of an edge. I am drawn to faraway places for influence and fantasy. Very early on my favorite designers were Armani and Azzadina Alaia. I have always admired their clothing and most important business skills. They make clothing that you can see yourself wearing and looking great in. Their runway shows are for people and not show. ACG: Currently, what is your go-to fabric and why? SB: I am a big fan of Jersey and leather. I love working with very structured fabrics. I am getting into French velvet prints that I think are very exciting to work with. They make such a statement as they are all strong fabrics. ACG: The past few months have been full of energy and great opportunities. How are you closing out 2012? SB: Blanchet Designs will be entering 2013 with clothing in 3 boutiques in Beverly Hills carrying custom designs by us. We are starting a four month marketing campaign to raise awareness of these pieces and have targeted about 14 magazines and 4 European Magazines to carry our collection photos. Very exciting period for us! We will also be finishing one of our three OSCAR dresses and start working on the GRAMMYS. ACG: How did you and (Blanchet Designs co-designer) Janaki Ravinutala come together as a team? SB: Janaki and I met on Craigslist in San Diego. I was looking for an experienced seamstress and pattern maker. We are very, very, good together in terms of bouncing ideas off of each other. We have come

to know what each other's strengths and weakness are and work very well within those. We complement each other and bring out the best and worst in each other--all the makings of a great partnership. It is a real one. We do not hold anything back in terms of what we think should happen with the business and designs. ACG: You've also dabbled in documentaries. What inspired this artistic expression; and, would you do it again? SB: The production company, Augmented Reality, was an accident when it started. We were filming for a year on the behind the scenes of Blanchet Designs when my team came to me and asked that we scrap the 10 hours of footage and do a documentary on my life story instead. We sat down and decided if we were going to do this, then we would do it professionally in film festivals. That is how the documentary on my life story, The Journey to Myself, came to be. To date, we have won one Award of Merit and were an Official Selection in another film festival. When we finished that project, my team wanted to enter a contest called Focus Forward, where they were asking for film makers all around the world to share stories of innovation, inspiration and invention. So we put together a documentary called 3 Moms and a Napkin. We did not place in the competition but are going to be hitting the 2013 film festival circuit with this documentary. As an Executive Producer there was so much required of me to do these projects that Blanchet Designs was not taken care of in the way it should have been. For the next year, I will spend time concentrating on Blanchet Designs and do not see myself putting out any other movies at this time unless it is a really, really, good project that I just can't walk away from. It is my opinion that art has many faces and if you are artistic you can be artistic in any sphere. I am really only capable of achieving all of this because of the very hardworking teams I have in place in each of these endeavors. Although I am in charge, my teams in each of the different fields are great. I believe we are all professional, hardworking and bring out the best in each other. That is very important if you want to succeed VM 1 7


in life. ACG: Where do you see fashion heading in the next year? SB: That is a hard question for me; I really don't pay attention to trends. I watch very closely what is coming off of the Paris Runways. To me, the European Designers are much cleaner in terms of their lines. Victoria Beckham I think is amazing in terms of making women look their best. I miss a lot of the designers from the 80's and their power suits and such. I would like to see shoulder pads come back in a small but good way. I think they flatter women with the pencil skirts. I think the low budget and quality clothing have really hurt the design industry as people have gotten use to clothing that really doesn't flatter them or their body. I am not saying that all high-priced designers are the best but you can really tell when something is made with quality and done right. Even in photographs. The trends, of course, of Paris for the coming season are velvet and brocade for the fall and winter season. That is why I chose to design my EMMY dress in silk chiffon with a brocade cage at the top to give it a little extra [excitement]. I will be doing velvet prints for the OSCAR dresses and will have a unique twist to the top. I guess you can say anything goes now in fashion! I’m not sure there is a direction anymore. ACG: What advice would you share with someone interested in becoming a designer? SB: This question has been asked of me by so many young designers. I will tell anyone who wants to get into fashion designing, that if you can sketch and sew you are a designer. Those are not the most important things to know. You need to have a background in business or you will never make it off the ground. If you are going to go to a trade school, then it should be in New York or you should be in a 4-year accredited college getting a business degree. To do this and make money, you need to have a business plan and skilled marketing to identify your target audience and see if they can afford your clothing and how you are going to reach Potographer - Edgar Clemente Models - Musician Liz Primo and Actor/Writer Cutter Slagle Women's Clothing - Blanchet Designs of San Diego Men's Clothing - Alex Vinash Couture of Spain Shoes - Patch of Spain Hat by Sacia O Hats of Beverly Hills Hair and Make-up Marinello School of Beauty of San Diego

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Photographer -Mallory Ownbey Model - Gina Simms Hair and Make - Color Fusion Beauty of Orange County Mask - Sacia O hats of Beverly Hills


them. To go into production, you will need at least 6 months of planning and 4 months of production to oversee each step of the way and then you will need at least $50 thousand to $100 thousand to create a collection. If you don't have that, then you will need to look for investors and that is another ball game all together. This is a business like anything else and it needs to be treated as such. I tell everyone to educate themselves. It is not all fun and glamour but it can be if you make that way but you must be smart about it. Go for your dreams all the way. Not long after our interview, an email was sent to inform supporters that Blanchet Designs had received correspondence from buyers from some prominent stores. Blanchet was flattered but informed us that those important business decisions will be made after she cultivates a working relationship with boutique owners in Los Angeles County preparing to carry her fashions. If entrepreneurship is pivotal to the fabric of our nation, then Stacey Blanchet and her team are a vibrant contribution to its tapestry.

Photographer - Edgar Clemente Models - Musician Liz Primo, Actor/Writer Cutter Slagle, Hair and Make-Up - Marinello School of Beauty San Diego Women's clothing - Blanchet Designs of San Diego Men's Clothing - Alex Vinash Coutour of Spain Hat- Sacia O Hats of Beverly Hills Shoes - Patch of Spain

Ashley Charlton Griffin has over 20 years of diverse writing experience. Ms. Griffin is currently working on two books, Uh-Duh and Justified Roxstar, and a host of various blog topics. Ms. Griffin also maintains TheSpiritedNerd blog, which features Christian topics and meditations on spirituality. Well-known as a foodie, movie junkie, and general nerd, Ms. Griffin resides in Los Angeles with her husband. Both are natives of Detroit, MI.

Dress by Blanchet Designs of San Diego, California Mask by Sacia O of Beverly Hills Hair and Make-up by Color Fusion Beauty Studio of Orange County Photography by Mallory Ownbey of San Diego Location: Chinatown, Los Angeles Model - Gina Simms (Co-Host ofTelevision Show 'What's Up Orange County')

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Shades and Wheels

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When living in the DC area, finding a quiet space is sometimes more precious than gold. Fashion photographer John Paul Andrada captures those moments that every young professional seeks on a cloudy overcast day. With model Michael Ryann gearing up for the next rush of energy in the 9 to 5 world, this big dreamer shows how to look good while driving his career forward. Photographer/Stylist: John P Andrada of John Paul illustrated Model/Agency: Michael Ryan of Bleep Models Fashion Editorial: Sofia Wicker

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Jacket: H&M; Jeans: H&M; Sweater: DKNY; Scarf: International Concepts Gloves: Club Room; Sunglasses: Armani; Watch: Fossil; Shoes: Giorgio Brutini

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In pursuit of the artistic eye

Interview with Photographer Franz Szony By Fashion Designer Stacey Blanchet of Blanchet Designs The studio and the subject are ready. The stage is set with everybody and everything ready to go. The lights go up, the camera points and clicks. Behind the camera is the genius that makes the pages come alive for the reader. He will take us on a journey to faraway places we may only dream about.

What do you think is the most important equipment that a photographer should own? All the most expensive equipment in the world won’t make a good photographer. Aside from any equipment, the most important piece in a photograph is an amazing subject. This can completely, and I mean completely, make or break a photograph.

For the picture to make us respond to it, it takes a good subject and an even greater photographer with a vision to share. How do you judge what makes Business a good photograph? Art is subjective. What gives the photographer an artistic eye? What is your 5 year plan and how do you make it a reality financially? My father asks me this same question, ha-ha. I’ll never short sell me as an Franz Szony grew up in Nevada. As the son of a casino manager, he artist. I work very hard at what I do; no artist should ever give away their watched all the shows that came to town. The show’s costumes clearly have work for free. Too many people will take advantage of this. In the past, I've affected his work. learned this the hard way. All I can say is I'll keep on keeping' on. He enrolled in art classes at the age of five and the legend was born. Lucky for us at an early age, Franz realized that he was destined to be an artist. He immersed himself in the craft by studying the history of photography and the techniques of other photographers then perfected his own style that would set him apart. Coming into his own over the years has had its ups and downs but he never lost sight of his path. He has no regrets and thinks the word “regret” should be banned.

How do you get customers such as top designers for their perfume ads and clothing shots? Do you have a marketing team?

I have no manager, nor do I have a marketing team, although I will say I was blessed with an incredible mom who helps me unconditionally. If you combine the law of attraction with persistent work, amazing things will happen. I'm truly blessed and grateful to the people who have come into With the closing of Szony’s first show in Los Angeles, and after he finished my life and have given me wonderful opportunities. It wouldn't be perfume ads for fashion designer, Furne One, I wanted to know more about unnatural seeing me standing on my driveway at midnight, staring up at the Szony’s path and how he perfected his “artistic eye”. sky and giving gratitude to the Universe Technical What are your go to cameras? My first camera was a 1959 Nikon F. I now solely shoot with a digital Hasselblad. What type of lens do you use? I shoot mostly with a good ole' 80mm What is your photographic process before your photos are exhibited or given to cients? Most of my process is secret to me. It is pretty similar to most artists. I have a disturbingly close relationship with my printers as any photographer should.

What do you think is important to make your business successful? Know who you are and represent that with every project you do. What are your rules when engaging with clients on their photography campaigns? Although I’m quite flexible, and respect the terms a client gives me before a shoot has begun, I am also very clear that I don't enjoy being micromanaged. My number one rule: abide by our contract.

What is realistic advice for kids today who want to make it as a professional photographer? What do they really need to know? Find your vision. Educate yourself in what YOU want to know. High school for me was basically 4 years of shit I didn't care about being shoved down my throat. The more you learn about your craft and the "greats" who came What does the photo need to have for the Franz Szony touch? before you, the more you can take control of your own personal vision. Be The photo needs to be grounded in having no sense of time or place. It also inspired by other artists, but never copy them directly. Find a technique, or must always have a story. combination of techniques that is personal to you. If you find another artist VM 25


has gotten there before you, respect that, and push yourself even further to find something that’s unique to you, and only you. What are the common business mistakes? Mistakes?……. Give me a few more years and Ill let you know…..or better yet, hopefully I won’t!

Creativity Is Franz Szony your real name? Franz Szony is my actual birth-given name. I got lucky with the double Z. I couldn't make up a better name, and it feels perfectly fitting. How do you begin your process? What inspires you? I always begin my process with sketches, eventually leading up to a final blueprint rendering of what the photograph will be. At the moment, the concept of "tragic love" inspires me. Turning pain into beauty…and throwing in a punch of humor. I can feel this changing lately, and I’m keeping myself open to the flow. How would you describe the type of photography you do and why? I like to think of my photography in the terms of fashion. My fine art photography is my couture, and customer-commissions are my ready to wear. However sometimes these cross paths, and my customer commissions want the fine art, this is almost always in the form of advertisements. My fine art photography (like couture) is my vision completely; it represents the fantasy and the unattainable. It is also very expensive to create. For the paying costumer, they usually want a photograph better tailored to their vision with a more attainable budget. At what stage are you with your career goals? I feel like I was just born, the very beginning.

What are your favorite type of photos; Studio or location, and why? Definitely in the studio. I like creating every element in the photograph. This way, there is no actual location of the photograph……it only exists in the image itself. There’s something magical to that.

What is your biggest regret and why? No regrets. This word should be banned. Every choice we make, good or bad, takes us to the next step What photo have you taken that you wish you could do all over again? Describe why. What did it teach you? Although I've wanted to re-create photos from my earlier years of photography (7-8 years ago), I feel that would be a royal slap in the face to those photos. An artist shouldn't try to re-create what they've already created unless they want to bastardize the beauty of their original piece. Art should always reflect who the artist is at the time they make it. If art is re-created and changed, then everything would be modern and nothing would have history…with its flaws and all. Clearly your love for photography started in childhood with all of your art classes and such. How many years do you think it took you to make it to your current professional level? I’ve only felt like I've "stepped into my own" over the last 4 years I’d say, and I am still learning with every shoot. Although, who's to say I wasn't at a professional level when I was 5? Professional art is completely subjective. With the internet and social media so prominent, how do you think it has effected photography? Good or Bad? Both? And, why? The social media and the internet has been good and bad. Good for any artist in terms of exposure. Its effect on photography? Well…… it’s amusing how many people claim to be a photographer for the mere fact they purchased a nice camera. I say that without a hint of sarcasm. I promise! Ha-ha. What type of artist are you? A happy artist! As a fashion designer, one quickly realizes the difference between photography and fashion photography. It is your dream to work with a photographer who has the technique and vision to bring your images to life creating scenes you never thought possible. Working with Franz Szony, you will get elegance, style, craziness and a little bit of danger. He takes us on a wild ride with his “artistic eye”. We are all lucky to have bought a ticket.

What do you want your legacy to be in the artistic world? I’m not sure if I can define my own legacy. I can only focus on creating my art and inspiring people through beautiful images.

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The Road to the Red Carpet

A look into Oscar fashion history

Since the tradition began in 1929, the Academy Awards have been a staple in Hollywood. History has been made over the years from who has graced her red carpets to who took home Oscar. Like a marriage, we have taken the good with the bad and stayed faithful through thick, thin & questionable. Oscar may have been taken home by various men & women, but it's been the fashion that every woman longed for and every man desired that has always fascinated us. Givinchy, Versace, Valentino, McQueen‌.these names graced the carpets, entered the sacred doors and walked the hallowed grounds year after year. Though the venues have changed (nowadays they are held at the Dolby Theater) the Academy has always stood high with their pupils artistry on screen & off. Winning best actress for "Gone with the Wind", iconic beauty Vivian Leigh wore a thrilling frock by America's own "Chanel", Irene Gibbons. Laced in chiffon and popping with red poppies (a staple in California), Vivian shone as brightly as Oscar that evening! Musical guests have also graced the glorious event, most notably Celine Dion in her Marc Jacobs white, tailored suit. Titanic may have risen in the box office, but our hearts sank with her backwards suit style. Though I applaud her ability to stand a strong woman in a suit piece, surrounded by a sea of evening gowns, it just wasn't one of her best choices to date. No awards show is ever complete without nip slips or fashion failures and the Oscars are no exception. The Academy has seen their share of shocking wardrobe. Who could forget (or forgive) Bjork for her swan dress? Or Helena Bonham Carter for her miss-matched shoes? This year looks promising unless Oscar winner Helen Merriam has since changed her hair back to blonde from this pale pink fashion she's been sporting when last seen. Who can forget last years Awards? Angelina Jolie stunned in emerald & diamonds, baring the grace of Elizabeth Taylor and showed legs for days in a plunging black velvet, by that grand designer, Versace. Though Oscar has seen fashion come & go, the remaining factor is that these dynamite dames have sizzled (and fizzled) on screen & on the sacred carpet, year after year. So what fashions will grace the red carpet this season? I could predict some greens, the always-fashionable black, bold prints, sassy slits‌who knows. We will all await with bated breath and hearts pounding to see what's next to lust for in red carpet attire. Article by Melodye Joy, petite model (http://melodyejoy.com)

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The Singing Photographer: A Glance at the Photography of Michael J. Traynor By: Kirsten Traynor

“There is nothing real about photography. It is all an illusion,� according to fine art and fashion photographer Michael J. Traynor. He recently opened a second studio in the south east valley of Phoenix, AZ, shortly after returning from almost a year of shooting fashion in France. Why does he think photography is an illusion? Because no two people see the world the same way.

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“I can give another photographer my camera and lens. Even though we are on the same location or shooting the same model, we will create very different images,” he explained. Every photograph is a personal interpretation of how that photographer sees the world. Michael has taught photography to professionals for over 30 years, as a speaker, at his own fine art school of photography and as a university professor. In teaching others, he refined his own skills and learned from the successes and mistakes of his students. While he earns his income from commercial work, he started his career in fashion photography. Michael continues to enjoy shooting fashion, creating timeless works by sculpting the models form through light, makeup and clothing. Ingenuity and creativity are a hallmark of his style. Often he uses everyday items in unusual ways to create a striking new look. Born into a large Irish immigrant family on the rough streets of New York City, he learned from a young age how to stretch a dollar. He designs his own sets and adapts photographic equipment to suit his needs. To enhance the positive features of a model, he taught himself how to style the model’s hair and apply makeup to shape the face. “I grew up with a lot of sisters,” he explains. “They taught me a great deal. They were my first models when I started photographing in my teens.” An image must arrest the viewer’s attention. In a media-rich world, you have a fraction of a second to grab hold of someone’s interest. “In fashion photography, it is the expression that pulls in the viewer and makes for a stunning image,” Michael explained. “You may be selling the dress the model is wearing, but it is the model’s expression that will focus the viewer’s attention and force them to glance at the dress. Wanting to be as attractive, the viewer subconsciously decides the dress is the secret to the model’s good looks. Now if she just bought the same dress, she would have the same allure.” Getting a good expression proved to be a difficulty for Michael while working in France. French models simply do not look directly at the photographer. Photographers in France and other countries typically have models look away or over the photographer’s shoulder. They falsely believe a model can conjure up various expressions on command. When they see the model cannot produce a satisfactory expression, they have the model look away, so as not to capture a blank stare. “A model is not behind the camera,” Michael said. “She is in front of the camera. Only the photographer sees what will be captured.” It is photographer’s responsibility to put a suitable expression on the model’s face that conveys the look he wants to achieve. Michael needed the French models to look straight into the lens, so that when he made a print, their eyes would follow the viewer, just like a Dutch master’s painting. So what could he do? He didn’t speak any French and the models typically didn’t understand English. Through body language and hand gestures, he explained they should watch the camera. He circled his eyes with his finger and pointed to himself. “This is what matters,” he said and they VM 35


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seemed to understand. With gestures, he asked them to watch his face, contorting his into a series of expressions: ecstatic, surprised, angry, sad and happy. As a model watched his eyes run through the stream of emotions, she always burst into laughter. And the ice was broken. Michael explained body positioning. Having started as a sculptor and studied the human form, he knows how to place the model’s body to convey the desired illusion. Precise positioning of the model for his specific lighting and camera position allow him to fill out or slim down a specific body part. Through the years Michael has learned that to create freely, a model must be relaxed and comfortable around him. Normally Michael achieves this through friendly conversation. But unable to converse in France, he would start to dance or sing made-up jazz lyrics when working with taut French models. The music lightened the atmosphere and dissipated the model’s stiffness. The French models quickly dubbed him the singing photographer and even now they joke about how they are training their voices for when he returns. “When working with a model for the first time, there is always her initial hesitation,” Michael explains. “A shoot will almost always have three distinct parts: the warm-up, the sensational middle when you get your best shots, and the wind down.” Working multiple times with the same model, the warm-up time naturally shrinks, as the model already knows Michael’s style and routine. Michael jokes that when people see a good photo, they always compliment the model. “But when they see a bad photo, it’s always blamed on a bad photographer. The truth is that an excellent photo is the joint effort of the model and the photographer working together, like a dancer and choreographer.” Always interested in exchanging ideas with other collaborative individuals in the field, Michael welcomes inquiries from models, stylists, hair designers, make-up artists, dressmakers and other photographers. You can find a selection of his work online at www.modelwithmichael.com or befriend him on Facebook. “Unfortunately fashion is a fiercely competitive market,” Michael says. “But if you have your own unique style, then the only competition is yourself. You must continually strive to outdo your previous work. I can make a woman look better than she ever imagined.” Being around Michael, you quickly learn to project confidence. “If you don’t believe in you, why should others bother to take the time?” he asks.

All images copyright Michael J. Traynor Used with permission.

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Jubert Gilay Expressing the universal and timeless artistic value of the 1800's with a modern art reflection by the eye of the photographer, Jubert Gilay, and the hand of the designer, Joyce Lewis Martin, in the present 20th century. Capturing a unique beauty among historical elements preserved from the past with a renewed contemporary edge. Dress and Headpiece Designer: Joyce Lewis Martin MUA : Mimi Vonlace Models: Lindsay, Evgeniya, Marina

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Distinctive Allure


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Photography: Nina Pak 2012 Designer: April Peters of the House Gallery Boutique Models: Dorothy and Adam Amir Makeup and Hair by Elena Ismail VM 45


ROLF'S

25th Anniversary Party and Grand Redesign Reveal Scottsdale, AZ

Innovation in Beauty and Glamour

On January 17, 2013 a statement was made to redefine and launch a revolution in the way of beauty and glamour with the 25th Anniversary Party and Grand Redesign Reveal hosted by Rolfs Salon at Gainey Village located at 8787 N Scottsdale Rd, Suite 202, Scottsdale, AZ. Rolf Lohse of www.rolflohse.com is dedicated to making the world a better place by following the principles of exceptional product and service quality, sound business practices, modern personnel development, strong ethics, and ecological awareness. Through these philosophies and principles, the Rolfs Salons are known as a place of fashion and style which has been designed to incorporate European components from France, Germany and Spain to provide innovation in support of the best beauty, style, and spa organization in the area. They have plans to travel and develop additionally in Germany, London and Dubai. At the anniversary event at the Gainey Village location, the spot-on reviews from some of the attendees ranged from “…looks like Milan, Italy…”, “…super sleek…”, “…feels like a dream vacation…” The redesign of the location included strategic placement of mirrors and accents that gave the location a larger than life feeling. The technology integration enabling patrons to stay connected is part of the innovation that many seemed to appreciate. The beauty centers highlighting several of the products they carry bring one closer to the quality and knowledge that salon brings to the table of sharing their expertise in caring and providing the best services for their clients. The event included an entry of red carpet with paparazzi photography into the luxurious front lobby. Patrons enjoyed a tour of the location, drinks, exotic hors d’oeuvres from Roka Akor, and other fabulous atmosphere amenities. DJ Donovan Hypes provided the music sounds to the evening. As part of the highlight and the reveal for the evening, a special fashion presentation was provided by the designer Furne One from Dubai for six one of a kind couture designs not presented publically until this event. The designs as always tantalized the crowd and following the presentation, the models participated in photos with attendees and special guests on the red carpet and the salon. Many supporters from the community and afar came to the event including the Nadine Bubeck who emceed at the event and had previously had her website launch event there nadinebubeck.com; Brian Hill, Executive Director for Phoenix Fashion Week, and at least one L’Oreal executive to name a few.

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The evening ended with the prize drawings for the charity fundraiser raffle as well as the dancing and the receipt of the lovely Rolfs Swag Bag. Swag Bag Goodies consisted of the following: • Rolf’s Signature Shampoo and Blowdry; Kerastase Paris o luxurious headband o sample of Aqua-Oleum o sample Age Premium serum • My fit FOODS – free first time meal • GlitzGlamGive – Feb 24th by the Arthritis Foundation at Camelback Inn on 2/24 • Phoenix Fashion Week info Congratulations to Melissa Rein, The Brand Consortium PR, for throwing an amazing event and highlighting a special place in the heart of Arizona. By Eva Louis, Writer for Film & Fashion Futures Images Courtesy of : Joe Pier

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THE 5:48 VM 48


They were married, but not to each other. He rode the train to work ... as did she. Often, their schedules and paths coincided. VM 49


On those occasions, he could not help but notice her red hair and slim figure. "She must work out" he thought. She noticed him too -perhaps for the same reasons -- red hair and beard, and dashing figure. Lusty fantasies fueled their thoughts -- and bodies ... but always safe -- from afar. Yes, they were strangers, but yet not -- at least not in their fantasies. Tonight would be different. His wife is out of town ... so he has no intention of going home. He lingers in the station's shadows -watching, waiting ... for her. Stalking??? The 5:48 pulls away from the platform ... would she be among the commuters? He spies her and waits until she is alone. As she nears, he steps from the shadows. He wants to call to her but realizes that he does not know her name. In his confusion, he looks menacing and, forgetting her fantasies of him, she panics – resisting and hitting him. Just then, he finds his voice and quietly and calmly asks her to join him for just one quick drink -- in public, in the nearby pub. She hesitates. After all, she is a married woman. But lust and fantasy are a frothy brew. Casting caution aside, she says yes. Suddenly, wedding bands lose their pull as their hands and mouths find each other. In the pub, time loses all meaning. They smoke and talk and play cards ‌ and flirt. Shamelessly. Where would this lead ... how far would they go??? VM 50


Yes, they were strangers, but yet not -- at least not in their fantasies. VM 51


Where would this lead...how far would they go???

Models: Sandra Wilson and Christopher Newcomb Photography: Will Haubert for SilverScreen Images


Lexii Goes Hollywood Images by: Bryan Schuman

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Literally Lexii Henry is moving to Hollywood, California this month. She is leaving Springfield, Ohio to further pursue her dream of working in the fashion industry. This past year Lexii has been published both for her modeling and MUA work. I, Bryan Shuman, was introduced to Lexii by another local photographer a couple of years ago. Since that first meeting we have shot together a few times. One such series of images was published. I will miss using her make up services in my work. It doesn't matter if she is working behind the scenes or in front of the lens, she will rock it! She is one of the most reliable and creative persons I know in Springfield. This series of images come from what may be our last time working together. She was doing make up work for me that day. We planned on shooting after my other shoot. Near the end of my first shoot, Lexii did her own make up for our shoot. As the model and I was finishing up the paper work, Lexii hit me with the news of her move. Then her phones rings, it is her ride saying that they will be at the studio in twenty minutes and for her to be ready to leave. I knew right then and there how I wanted the images to look and feel. We both knew the importance of that last twenty minutes of working together.

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Vedere Magazine February 2013