xd
experience designer
Creative thought itself isn’t likely to change anytime soon. However, the types of problems that we solve with creativity will be products of the evolving area that we live in. New technology leads to new consumer behavior, which in turn, leads to the need for new creative solutions. Great creative thought will have to be multi-modal and cross-disciplinary. Banking and finance need to embrace creativity. There are few things that make people more upset than when something bad happens to their money. If banks continue to provide “bank-first” customer experiences, they’re going to lose in the war to protect their image. It’s a business model that’s ripe for disruption. The company that can creatively shift how it does business will be poised to dominate the marketplace. Immersive and interactive media are the future. 360° video and virtual reality are beginning to provide us with new ways of telling stories and changing the perception of what’s possible for brands. Consumer/brand interactions are going to be increasingly seamless as we implement handsfree interaction such as AI and voice. The key is to remember creativity is broader than any medium or technology; it’s about creatively expanding the capabilities of the medium or technology. I admire Elon Musk. This might seem like a cop-out, but right now, he’s the best combination of a creative problem solver who understands how creative innovation can serve commercial needs AND the needs of the greater good. So many schools teach you how to “do,” but the Brandcenter truly teaches you how to think. I know it sounds like a cliché, but in this case, it’s true.
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