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PRODUCT | BUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW.

• Make patients, legislators, and regulators aware of the importance of the doctor-patient relationship and existing and potential threats to patients’ eye health and safety.

J&J VISION LAUNCHES NEW DIGITAL PLATFORM

Johnson & Johnson Vision announced the U.S. launch of JNJVisionPro.com, a digital platform that delivers online learning, patient education materials, practice resources and connected commerce. JNJVisionPro.com is a single destination offering in-office support for eyecare professionals in managing the diverse needs of their practices, including a connected commerce site to order ACUVUE Brand Contact Lenses and request direct shipping to patients, online education for ECPs and paraprofessionals; instructional videos and other downloadable education materials, and downloadable images and marketing materials for the practice. For more information and to register for access, visit JNJVisionPro.com.

NEW ALLIANCE PROMOTES PATIENT SAFETY, TRANSPARENCY

The newly launched Health Care Alliance for Patient Safety, a collaboration between eye health advocates, innovators, and members of the eye health community, will: • Work with patients, policymakers, and regulators to deliver transparent and factual information regarding eye health products, procedures, technology, and safety. • Support laws, regulations, increased enforcement, and other public policy solutions designed to safeguard public health.

The American Optometric Association and Johnson & Johnson Vision joined the Alliance as Leadership and Charter members. CooperVision, Inc. joined as an Associate and Charter member. Visit PatientSafetyToday.com.

NEW WEB APP LETS STAFF TRANSFER PATIENT FORMS

Vision Wholesale Club, LLC released Vision e-Forms (VeF) the app, a web application that allows ECPs’ staff and patients to easily access and transfer specific patient forms. Offices that use VeF will be able to ascertain medical and optical insurance information, lifestyle activities, contact lens wearing patterns such as daily or overnight wear, and optical preferences such as photochromic lenses. VeF provides each office and each doctor with his or her own VeF Dashboard. Utilizing the dashboard, the office sends patients a text directly to their smartphones. Patients then click onto the VeF link and can immediately start filling out the data that is being requested. For instructional videos and to register, go to VisioneForms.com.

APP SENDS PERSONALIZED CONTENT TO PATIENTS’ SMARTPHONES

Compulink Business Systems, Inc. has enhanced Eyecare Advantage with a mobile Patient Engagement app that lets you send personalized content to patients’ phones via text message. Content can be targeted based on a patient’s appointment type and diagnosis, and you can use the

app to market products and services and deliver patient education. You can also send surveys to a patient’s phone, and the feedback collected is automatically brought back into Advantage for analysis. For more information, visit CompulinkAdvantage.com.

CLEINMAN PERFORMANCE PARTNERS TO HOST NATIONAL CONFERENCES

Cleinman Performance Partners will host three Business of Eyecare Forum National Conferences in 2018: • The National Eyecare Facilities Conference, May 16 and 17, St. Louis. This conference is intended for ECPs who plan to invest in a new facility. Topics include site selection, project planning, financing, marketing, contractor relations and design. • The National Practice Transitions Conference, October 11, Chicago. The workshop will take participants from start to finish on how to transition ownership, from both a seller and buyer perspective. Topics include preparing your practice for transition, valuation, transaction, design, financing, tax implications, documentation, negotiations and communications. • The Exiting Vision Plans Conference, November 1, Chicago. The conference will explore the means and methodology of eliminating reliance upon Vision Plans. Topics include brandbuilding, economics, negotiations, maximizing vision plan profit contribution and how to exit. For information, call 607.431.1001, email: Info@Cleinman.com, or go to Cleinman.com.

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Optometric Office April 2018  
Optometric Office April 2018