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SUSTAINABILITY REPORT 2011 EMAS + ISO 14001 certified


Table of Contents 1............... VAUDE – working to make (y)our world a better place / Foreword from the Management..... 3 2............... What VAUDE stands for/ Company Portrait.................................................................... 4 2.1............ VAUDE Obereisenbach................................................................................................ 5 2.2............ Unternehmensgeschichte: nachhaltige Meilensteine ...................................................... 6 3............... Social and Environmental Responsibility / Environmental Policy....................................... 9 4............... “Green Business” / Environmental Management at VAUDE.............................................11 5............... Why we are doing all this / Challenges / Our path / EMAS indicators................................13 5.1............ Green Materials and Technologies / Green Shape..........................................................15 What are VAUDE’s Eco Claims?...................................................................................17 Green, but not Green Shape: “On the Way”..................................................................19 Production Obereisenbach / Materials Efficiency TARPAULIN........................................ 20 Waste Management in Obereisenbach..........................................................................21 5.2............ Clean Production / bluesign®..................................................................................... 22 5.3............ Sales, Marketing und Logistics.................................................................................. 23 Sales: Retail “Environmental Zones”.......................................................................... 23 Marketing: Advertising without Greenwashing...............................................................24 Logistics: Product Transport Routes............................................................................25 5.4............ Sustainable Use & Service........................................................................................ 26 5.5............ End of Product life....................................................................................................27 5.6............ Renewable Energy.................................................................................................... 28 5.7............ Emissions................................................................................................................ 29 5.8............ Business & Biodiversity............................................................................................. 32 Biodiversity............................................................................................................. 32 Water...................................................................................................................... 33 5.9............ Partners & Networks................................................................................................. 34 5.10.......... Social Responsibility................................................................................................ 35 6............... Social and Environmental Responsibility– future goals / ................ Environmental Policy 2011/2012�������������������������������������������������������������������������������� 36 7............... Any questions? / Executive Board Authorization.............................................................37

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VAUDE – working to make (y)our world a better place Foreword from the Management

Dear Colleagues, Business Partners and Customers! VAUDE is working to make y(our) world a better place... that is our promise, and what we are working for day after day. Following the fourth successful EMAS and ISO 14001 certification of our company headquarters in Obereisenbach, Tettnang since 2008, we can truly say that we are proud of our progress. Our goal is to become Europe’s most sustainable outdoor company by 2015, ‘Aren’t you already?’ you might ask. It could be – but our own claim will not be fulfilled until at least 80% of the entire VAUDE Collection is verifiably “eco”. We believe that customers today want to know how companies perceive their degree of responsibility. Our commitment to social and environmental responsibility, therefore, is transparent – inside the company and to those outside as well. And it is why we are happy to put a name to the challenges that lie before us. We are thankful for all constructive criticism about our activities and our sustainability report.

Wishing you fun and inspiration while reading!

Antje von Dewitz CEO

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2. What VAUDE stands for

Company Portrait

[fau ` de:] – is the German pronunciation of the company founder’s last name, Albrecht von Dewitz, who founded the company in 1974, practically in his own backyard. The company is 100% family owned and operated, now in the second generation of the von Dewitz family. VAUDE Sport GmbH & Co. KG designs, produces and markets outdoor recreational products such as clothing, backpacks, sleeping bags, tents, shoes, alpine equipment and accessories. With this product palette the VAUDE brand stands for quality, functionality and innovative technology in its three business segments: Mountain Sports, Bike Sports, and Packs ’n Bags.

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Economic, ecological and social sustainability of both the company as well as its products are core values at VAUDE. Our goal of becoming Europe’s (and someday the world’s) most sustainable outdoor company is ambitious. Above all, because of our stress on “OBJECTIVE”: This means “measurable” and “verifiable” and also “confirmed by independent experts” wherever possible, through certification etc. We recognize our role as an eco-trendsetter in the branch and gladly accept the associated challenges. VAUDE’s headquarters are located in Obereisenbach, a village in southern Germany close to the bordering countries of Austria and Switzerland. With a view of the Alps and Lake Constance, more than

490 highly motivated VAUDE employees work for the “Spirit of Mountain Sports.” VAUDE has its own production facilities in Spain, China and Vietnam. Altogether, nearly 1000 additional VAUDE colleagues work at these sites. VAUDE is an exclusive supplier of retail stores and does not engage in direct sales to end customers. In addition to a team of permanent outside sales representatives in Germany, VAUDE has distribution partners around the world. VAUDE products are made in Obereisenbach, Europe, and the Far East.


sustainability report 2011

Breakdown of VAUDE employees in Obereisenbach:

63%

women

35%

women in executive positions

50%

part-time employees

3% 16

in on parental leave

trainees

VAUDE was awarded the Zertifikat Audit Beruf und Familie ® (a career and family award) in 2001.

2.1. VAUDE Obereisenbach The entire Collection Development process takes place at our headquarters in Obereisenbach, Germany; from the initial product conception, material testing in our own on-site test laboratory, prototyping, and down to the final design. All facilities at our Obereisenbach location are environmentally certified by EMAS and ISO 14001. Naturally, this goes for the bluesign® certified production of our waterproof bike bags and shoulder bags in Obereisenbach as well.

VAUDE’s Administrative Offices are located in Obereisenbach. Along with the executive managing board, you will also find the departments for Accounting, Human Resources, Marketing, IT and, naturally, Environmental Affairs. VAUDE’s central Logistics Department is directed from Obereisenbach. You will find our Customer Service Department here as well, where we recondition used products for consumers in our extensive repair shop.

And last but not least, the VAUDE Kinderhaus Childcare Center (www. VAUDE-kinderhaus.de) is located in Obereisenbach. There are currently 31 children enrolled and this year it is celebrating its 10 year anniversary, as well as the public open air swimming facilities that VAUDE saved from closing down by taking over the management is located in Obereisenbach (www.freibad-obereisenbach.de)

VAUDE is especially proud of it central Logistics Department in Obereisenbach. In a state-of-the-art warehouse, all products destined for Europe arrive here, where they are checked, stored, packed and distributed to retailers. Products destined for North America and Asia are delivered directly from the production facilities to our distribution partners in each country.

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Peking Lanzhou Xian

Yangzhou Nanjing

1974

2.2. Company History:

Sustainability Milestones

Sustainably successful – an accurate description of VAUDE ever since the company was founded. In the following section, milestones associated with ecological or social commitment are listed. The many awards that our products have won can be found in our milestones list on our website.

1974 Albrecht von Dewitz founds the VAUDE company.

1991 As one of China’s first foreign companies, VAUDE founds an independent production facility, Huade, where hardware products are produced.

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Shanghai

1991

2001

1994 The Ecolog Recycling Network is established; high tech performance clothing can be 100% recycled for the first time.

2002 VAUDE enters an official partnership with the German Alpine Club (DAV) for the protection of nature and environment.

2001 VAUDE establishes an on-site company childcare centre, and receives the “Freedom and Responsibility” award from the German Federal President, Johannes Rau, for social commitment.

2005 VAUDE receives the seal of quality “Certificate Audit Career and Family” for its family friendly measures from the Federal Minister of Family Affairs, Renate Schmidt, and the Federal Minister of Economics, Wolfgang Clement.

2001 VAUDE is the first outdoor gear manufacturer to produce a percentage of its collection in compliance with the stringent bluesign® Standard, guaranteeing maximal freedom from harmful substances throughout the entire production process.

2005 VAUDE is honored as one of the 35 most family friendly companies in Germany in the national competition “Erfolgsfaktor Familie 2005“ (Success Factor Family 2005) by the German Chancellor, Gerhard Schröder.

2002 The Baden-Württemberg Department of Trade and Ministry awards VAUDE with third prize in the regional competition “gleiche Chancen für Frauen und Männer im Betrieb“ (Equal opportunities for women and men at work.)

2006 VAUDE acquires the climbing brand Edelrid (Edelmann + Ridder GmbH & Co. KG, Isny i.A.), a German manufacturer of high quality equipment including climbing harnesses, ropes and helmets.


sustainability report 2011

2005

2006 Together with the local Bädlesverein, VAUDE saves the outdoor swimming pool in Obereisenbach from closing down by taking on the management.

2008 VAUDE is honored by the Federal Minister of Family Affairs, Ursula von der Leyen, in Berlin as being one of Germany’s 12 most family-friendly, mid-sized companies in the national competition “Erfolgsfaktor Familie” (Success Factor Family).

2006

2008 VAUDE becomes an official member of the bluesign® Standard; the first European Outdoor company to convert the manufacturing of all products, step for step, to the strict bluesign® requirements.

2009 Antje von Dewitz takes over the company management from her father, Albrecht von Dewitz

2009 VAUDE receives the OutDoor Industry Award in Gold: 2008 VAUDE is the first European Outdoor company to attain EMAS and ISO 14001 certification. Minister President Günther Oettinger personally presents the award at the OutDoor trade show.

2008

2009 Baden-Wurttemberg’s Minister of Economic Affairs and Caritas awards VAUDE the title “Social commitment 2009” at the LEA mid-size businesses prize.

2009 Second place for human resource management at VAUDE. 84 mid-sized businesses (including VAUDE) in southern Germany took part in a study of “sustainable human resource management.” The results: VAUDE employees rated the situation in the company (voluntarily and anonymously) as very positive and VAUDE was honored with second place!

• Category Sustainability: ecological sleeping bag Blue Beech with bluesign® certification. EDELRID subsidiary wins the Silver OutDoor Industry Award 2009. • Category Sustainability: bluesign® certified rope production.

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2008

2009 VAUDE receives the international design award Focus Open 2009 in silver for the mobile solar recharger VD 1500 which successfully combines innovative technology, functional design and sustainability. With this device, you can recharge small electronic devices such as cell phones, MP3 players and GPS receivers anywhere with clean electricity.

2010 VAUDE and Sympatex Technologies start a partnership for the development of ecological textiles at the highest levels of functional performance. VAUDE will adopt the PTFE-free and completely recyclable Sympatex membrane in the Winter 2011/12 Season in its apparel lines of the Mountain Sports and Bike Sports segments as well as in the Shoe Collection.

2010 VAUDE is the first European company to part in the EU Business and Biodiversity Campaign, and is implementing strategic measures for supporting biodiversity.

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2009

2010 VAUDE is honored with the Public’s Choice Utopia Award as the most sustainable company in Germany.

2010 VAUDE underscores its Corporate Social Responsibility goals of fair working conditions and transparency with membership in the Fair Wear Foundation on 15 November. The FWF is an independent non-profit organization working internationally as a multi-stakeholder initiative for the improvement and supervision of socially acceptable working conditions in the textile industry. 2010 VAUDE’s production facilities in Obereisenbach, Germany and in Vietnam pass the bluesign® environmental standard’s strict screening process.

2010

2011 The WWF Germany and VAUDE seal a far-reaching cooperation for environmental protection. In the future, 1% of all revenues from Green Shape products will flow into WWF Germany projects for children and youth.

2011 VAUDE is honored as the most sustainable company at the sporting goods trade fair ISPO in Munich with the Eco Responsibility Award. In addition, the environmentally friendly Blue One Tent receives a product award in the category Accessories. 2011 VAUDE is honored as the most sustainable company at the sporting goods trade fair ISPO in Munich with the Eco Responsibility Award. In addition, the environmentally friendly Blue One Tent receives a product award in the category Accessories.


sustainability report 2011

3. 3 Social and Environmental Responsibility For years, VAUDE has been actively involved in environmental protection and sustainable development, working quietly but diligently behind the scenes. Why? It runs in our blood: many VAUDE-ers are avid outdoor men and women. Voluntarily investing their professional energy in a continual optimization of processes and resources comes naturally to them. Because the development of one’s own ideals is actively supported at VAUDE, superior products emerge with ever smaller ecological footprints. We recognize our role as an environmental trendsetter in the outdoor branch and are enthusiastic about filling it. This achievement is especially remarkable as VAUDE is operating as one of the few remaining true mid-sized family businesses in the branch, in a competitive environment dominated by financially strong capital investors.

Environmental Policy

The Mission Statement VAUDE has set its sights on becoming Europe’s most environmentally friendly outdoor brand. And not just on paper, but also in objective comparisons that are understandable to the average consumer. We take on responsibility for everything we do. For our fellow humans, for the environment and for the generations to come – with “best available technology” from an ecological perspective. The strength of our brand and the value of our products is our most valuable resource. Therefore, we at VAUDE focus our defined values across the board – and not on short-term profit maximization.

Environmental protection has a strong foothold in the company’s founding principles and is a significant component in the company’s values, its vision, as well as in our tangible environmental policy.

In order to freely follow this path in the long term, we are focused on remaining financially independent. Therefore, it is important that we distribute our resources intelligently and optimize what we have – rather than engage in constant modernization.

Company Values: “What we stand for”

We want be the first to take this path, staying ahead of the crowd and leaving behind a sustainable trail.

VAUDE stands for respect in all its interaction with others and the nature around us. We have set our sight on becoming Europe’s most environmentally friendly outdoor brand, so that sportsmen and women of today, and those to come can enjoy nature to the fullest. We are pioneers in this way, challenging convention and pushing the limits of the possible. VAUDE’s roots are in mountain sports. The passion we experience on the ascent and the peace we find at the top are what drive us. The mountains are our symbol for the high demands we place on our products, and for the passion we hold for nature.

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VAUDE Environmental Policy: VAUDE has an equal obligation to both economic and environmental responsibility. As a mountain sports supplier, we believe that it is vital to protect the “playing field” of our customers and our employees – the great outdoors. We are committed to the long-term, sustainable use of nature and to active environmental protection. At our company facilities • by means of resource conserving economic activity in our administrative department and production • by using renewable energy and investing in the preservation of biodiversity, With our products and suppliers • by using innovative, environmentally friendly materials and by recycling • by means of environmentally friendly production techniques In the Outdoor industry and in the community • by means of active environmental policies in professional associations and collaborative environmental protection projects • by collaborating with environmental associations, academia and public projects such as the German Sustainability Code

Our environmental activism reaches far beyond basic legal requirements. We are constantly expanding our environmental commitment. Environmental management is a top priority at VAUDE.

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sustainability report 2011

4. “Green Business”

Doing good is a fine thing, but regular inspections by independent experts is even better. Through annual inspections by an independent environmental consultant, we guarantee that the “guard rails” of our commercial activities are keeping us on track. Thanks to EMAS and ISO 14001, all environmentally relevant processes at VAUDE as well as the continuous improvement of our environmental performance are anchored firmly within the company.

VAUDE is working to make y(our) world a better place – holistically and systematically. The VAUDE Sustainability Concept is called the “VAUDE ecosystem”. The VAUDE ecosystem is based on VAUDE company principles and VAUDE Sustainability Philosophy. It consists of everything that VAUDE does for more ecological and social sustainability. It includes the entire life cycle of each VAUDE product as well as our corporate decisions: • • • • • • • •

MADE OF >90% BLUESiGn AppROVED FABRiCS

Environmental Management at VAUDE

Green materials and technologies Clean production Environmentally friendly use and maintenance Responsibility for product end of life Renewable energy Business & biodiversity Eco partners & networks Social responsibility

GREEn MAtERiALS & tECHnOLOGiES

RESpOnABLE EnD OF pRODUCt REnEWABLE LiFE

EnERGy

ECO pARtnERS& nEtWORKS

ViSiO n

MADE OF >90% RECyCLED MAtERiALS

SALES, MARKEtinG, LOGiStiCS

MADE OF >90% GREEn MAtERiALS WitH tEnCEL

p O SitiO nin G

VAUDE CSR pHiLOSOpHy

VAUDE ECOSyStEM

EnViROnMEntAL MAnAGEMEnt SyStEM

VAUDE GREEn SHApE pRODUCtS

}

CLEAn pRODUCtiOn

VA LUE S

DyED WitH VAUDE ECOLOUR

SOCiAL RESpOnSiBiLity

BUSinESS& BiODiVERSity

1% for WWF

MADE OF >90% ORGAniC COttOn

SUStAinABLE pRODUCt USE & SERViCE

100% BLUESiGn CERtiFiED pRODUCt

MADE OF >90% GREEn MAtERiALS WitH HEMp

All aspects of the VAUDE ecosystem will be explained in the following sections.

Green Shape is VAUDE’s quality label for products that feature special ecological manufacturing.

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Environmental representative Hilke Anna Patzwall is responsible for the organization of EMAS and ISO 14001 regulations at VAUDE. She reports directly to the board of directors and is a member of the interdepartmental VAUDE Sustainability Team. International Sales Director Jan Lorch represents the issue of sustainability within the company’s executive management. He himself is one of the driving forces behind VAUDE’s environmentalism and is personally very committed to the continual improvement in its sustainability as well.

Hilke Anna Patzwall / Environmental representative: “The greatest challenge for us in the VAUDE Sustainability Team is objectivity. That means we not only make our decisions based on the best of our knowledge and conscience, but seek out the advice of independent experts such as the WWF or Fair Wear Foundation.“

The Sustainability Team is a very non-bureaucratic point of contact for all employees and business partners; it sets priorities and coordinates projects. The team members are well connected with professional associations and working groups within and outside the Outdoor Industry, with experts and academia. Team members act as sustainability ambassadors in their field. Frequent and regular team meetings guarantee close coordination and timely implementation within the company both “upward” and “downward”.

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The involvement of all VAUDE colleagues in the continual environmental improvement process runs over three channels: 1.

Direct contact with the Sustainability Team: Sustainability Team members are often spoken to directly or notified of an issue by email. They always have an open ear for concerns about sustainability.

2.

The employee’s own team: The VAUDE company is structured into teams; each person at VAUDE is integrated into a specialized team. At least once a year, one of the regularly scheduled team meetings is dedicated to the issue of sustainability. In these metings, colleagues can directly express their ideas for ongoing improvements to their environmental management representative.

3. The VAUDE internal company suggestion plan – ”innovation@ vaude”: All eco-ideas, large or small, are reviewed with an open mind. Many of these are implemented – with a bonus for the contributor. Our transition to 100% fair trade, organic coffee in the administration building in Obereisenbach was a successful innovation@vaude idea! :-)

Additional Environmental Management System components at VAUDE: • • • •

The environmental policy – defined by the company management The environmental program with annual environmental goals The environmental handbook – includes which environmental issues are regulated at VAUDE, how and what will be documented and which documenting procedures apply An annual review of compliance with current environmental law


NACHHALTIGKEITSBERICHT 2011 sustainability report 2011

5. Why we are doing all this / Challenges / Our path EMAS indicators Why should a company that manufactures outdoor products be committed to environmental protection? What exactly is “the problem” and what are the challenges we face? Do we have any real influence on possible solutions or at least improvements? Our position is clear: any company that “earns its livelihood” through its customers enjoying the outdoors needs to be dedicated to its conservation and protection. In the face of the world’s rapidly advancing climate change, the dramatic loss of biodiversity, the horrific events in Japan in March 2011, and the glaring inequality in the distribution of prosperity and education on this earth, it quickly becomes clear that humanity faces enormous challenges if we wish to live in any way responsibly, sustainably and in peace with one another. And yet, we do not actually have a choice whether we “want to” or not. Every one of us – and above all every company – must recognize and actively assume its responsibility as quickly as possible. The goal must be to help shape a cleaner, healthier and more just world. We not only owe this to our outdoor “playground”, but to our children as well.

The indirect environmental impacts have an even greater significance for VAUDE. They either do not arise at the Obereisenbach site and/ or we have no direct influence on them. For example, the millions of products that we manufacture and sell each year have an enormous environmental impact in their life cycle. Therefore, our focus within the VAUDE ecosystem is on all VAUDE products and their production worldwide. Consequently we are setting international standards with the VAUDE Green Shape Collection, and are pioneers for “best practice” in the outdoor industry. Our VAUDE ecosystem and the EMAS and ISO 14001 certification help us to holistically and systematically recognize which environmental aspects result from our business operations, to assess how relevant they are and what influence can we have on them, and then ultimately to decide how to address these challenges.

First, our challenge is to develop sustainable products. Secondly, we are dedicated to achieving sustainability throughout the entire company and in all business operations and decisions. Here we differentiate between locations: our headquarters in Obereisenbach, Germany, our own production facilities in Asia, and our suppliers’ production facilities. Our business activities at our Obereisenbach site have direct, measurable environmental impacts. These depend to a large extent on how VAUDE continues to develop at this location – for example, how many additional employees will be hired, how much merchandise is produced, stored or dispatched from this location, how many company vehicles are operated.

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Overview of Environmental Issues: Life cycle stage- / Area of the VAUDE ecosystem

Relevant environmental aspect

Green Materials & Technologies

Product Development / Green Shape

x

High / High

15

Clean Production

BluesignÂŽ

x

High / Middle

22

Sales, Marketing, Logistics

Environmentally-friendly use and service

Direct

Measured as

Indirect

Eco-relevance / Impact

Details see page ‌

Production Obereisenbach/ Materials Efficiency

x

Annual mass flow rate of various material components (tons)

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Waste Management Obereisenbach

x

Annual waste accumulations based on type (tons)

21

Sales Areas & Trade Fairs

x

High / High

23

Communications

x

Middle / High

24

Transport of Products

x

Middle / High

25

Product Guarantee and Longevity

x

High / High

26

Product Maintenance & Repair

x

High / Low

26

Behavior in Nature

x

High / Low

26

Electronics & Batteries

x

High / Low

27

Mobility

x

High / Middle

27

End of Product Life

Returns & Recycling

x

High / Middle

27

Renewable Energy

Energy Efficiency

x

28

Annual overall electricity use (KWh) Ratio of energy from renewable sources to annual electricity consumption (%) Heat energy (KWh) per m3 building volume

Business & Biodiversity

Location Obereisenbach / Biodiversity

x

Land consumption in m2 built up area

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Location Obereisenbach / water & waste water

x

Annual water consumption in m Waste water

33

3

Partners & Networks

x

High / High

34

Social Responsibility

x

(High / High)

35

Emissions

Location Obereisenbach / Emissions

x

Annual overall emissions from greenhouse gases (CO2, tons) CO2 (t) per employee CO2 (t) per output production (t)

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sustainability report 2011

5.1. Green Materials and Technologies / Green Shape Why is the development of outdoor products an environmental theme at all? The choice of materials and processing technologies are the first stage in the life cycle of a VAUDE product. We require the highest quality from our products and top functionality. They should offer reliable protection from the elements, improve athletic performance and be your favorite gear, day in and day out, for years to come. In addition to technical design, the materials and technologies used to make the products play a key role in these criteria. At the same time, these technical materials and technologies also have a drastic direct and indirect impact on the environment. It goes without saying that our product managers have to deal with key environmental challenges such as resource consumption, material efficiency, recycling and potentially hazardous chemical substances in products, and at production facilities, water and energy consumption, wastewater and residual waste. How do you decide whether a material, process or product is “eco”? Especially when there are no worldwide standards, no operating evaluation systems, and no international or uniform “certificates” to go by?

For this system, we use the world’s strictest eco-standard: bluesign®. For eco-friendly materials and technologies that bluesign® does not cover, we have established other Eco Claims.

bluesign® product & Eco Claim bluesign® product bluesign® approved & Eco Claim

bluesign® approved Eco Claim “ON THE WAY”

The higher a product is in the pyramid, the greater its eco benefits. We rate every new collection individually for its area of the pyramid using our data processing system. Based on this rating, VAUDE agrees on ambitious goals for continued development of the Green Shape Collection with product

VAUDE is a pioneer in this area and has developed its own evaluation system: the Green Shape Pyramid. This is the company’s own system for evaluating products with eco benefits. The pyramid combines the evaluation of eco-friendly materials and eco-friendly manufacturing processes into one schematic system.

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Green Shape is VAUDE’s quality label for products that are environmentally friendly.

VAUDE has the strictest criteria in the entire outdoor branch: Only products that are made of at least 90% “green” materials (organic cotton or recycled polyester or polyamide, Tencel® or hemp), colored using the eco-friendly VAUDE ecolour dye process or made to conform to the world’s most stringent textile standard, bluesign®, earn the Green Shape quality label.

Our goal was to increase the percent of the Green Shape Collection in Summer 2012 to at least 28% overall and at least 43% in Apparel. We surpassed this goal. It is foreseeable that we will not be able to keep up this pace of development. Formidable challenges lie before us, especially in our hardware department, as the choice of “green” materials and technologies is more limited than for apparel.

VAUDE Environmental Goal Nr. 1: Increase the percentage of Green Shape products to 50% of all VAUDE products in the Summer 2013 Collection.

Development of the Green Shape Collection (all product segments) in %

57%

43,5%

Conventional

Green Shape

50% 43.5 % 40%

27% Conventional

30.4 %

30%

VAUDE Summer 2012 total

21% Green Shape

73% Green Shape

79% Conventional

Apparel total

Hardware total

20% 10%

16.4 %

15.6 %

W10

S11

7.8 %

0%

Within the entire VAUDE collection, the percentage of the Green Shape Collection has risen from 16% (Summer 2011) to 43.5% (Summer 2012). In the Apparel Collection, the Green Shape percentage for Summer 2012 is 73%. In the Hardware Collection, (backpacks, sleeping bags, tents, shoes, accessories) the percentage for Summer 2012 is 21%.

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S10

W11

S12


sustainability report 2011

What are VAUDE’s Eco Claims? VAUDE Eco Claims have a significant ecological benefit compared to conventional fibers and/or production processes. An explanation of each claim follows.

Recycled materials – why are they environmentally friendly? Everybody is talking about recycling – but how do you make new outdoor products out of used “plastic”? VAUDE makes use of a variety of recycled raw materials such as polyester and polyamide. Used PET bottles are also made into new products. Used PET plastic bottles are collected, cleaned, ground and processed into granulate, which is then melted and spun into fiber. This creates high quality polyester that requires up to 50% less energy to make, and produces approx. 50% less CO2 emissions. Absolutely no fossil fuel petroleum based raw materials are used. Used textiles are generally recycled using a chemical process. First fabric is cut into small pieces. The shredded fabric is then granulated and formed into small pellets. The pellets are broken down, polymerized and turned into polyester chips. The chips are melted and spun into new filament fiber used to make new polyester fabrics. This not only reduces landfill waste, it also completely bypasses the need for petroleum in the reclamation of polymers. VAUDE products that are made of at least 90% recycled materials bear the Green Shape label. This percentage is currently 4.1% of the entire VAUDE Collection. We use recycled materials in a great number of our products; however, unless they include at least 90% recycled materials, they do not fulfill our own strict criteria for a Green Shape product and therefore do not bear the label.

Why does VAUDE use organic cotton? Conventional cotton production accounts for the use of 25% of all insecticides and 11% of all pesticides in the world, although it only covers 2.4% of the world‘s cultivated land use (Source: PestizidsAktions-Netzwerk e.V. PAN). Conventional cotton is a relatively “dirty” affair – not least of all for the cotton farmers themselves and the residents who live near cotton plantations. Organic cotton is cultivated following strict ecological standards. The use of pesticides and chemical fertilizers is eliminated. Also taboo: genetic engineering of the seed supply. Cultivating organic cotton uses significantly less water than conventional cotton cultivation and maintains natural soil fertility through crop rotation. It increases the self-sufficiency of small farmers who are primarily organized into cooperatives, and allows them to set a higher price for their organic cotton, independent from the price set by raw material suppliers on the world market. By purchasing organic cotton, VAUDE contributes to the sustainable development of small farmers and incidentally, to the retention of species diversity in the growing areas. VAUDE products that are made of at least 90% organic cotton may bear the VAUDE Green Shape quality label. 10% of these products may include other fibers, such as elasthane, which benefits product maintenance and increases the lifespan of the product. Currently, 58% of all VAUDE cotton products are Green Shape organic cotton products.

VAUDE Environmental Goal Nr. 2: 100% organic cotton for all VAUDE cotton products by 2015.

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Performance from Nature

Hemp: A versatile, sustainable raw material Hemp has been cultivated for thousands of years; in recent years, its wonderful properties for textiles have been rediscovered. The plant is not only useful for its fibers; hemp seeds contain the perfect balance of essential amino acids for sustaining good health and they taste great as well.

Tencel® is a natural fiber made from wood pulp cellulose that conserves resources. It is extremely comfortable thanks to a silky smooth surface that transports moisture quickly away from the body and inhibits bacterial growth. Apparel produced with Tencel® does not require additional finishing chemicals to ensure the product’s high functionality. Tencel® is produced in a closed production cycle in which emissions are reduced to a minimum. Solvents and water are recovered completely and reused in the process. The raw material for Tencel® fibers is cellulose from eucalyptus trees harvested from sustainable forestry. Eucalyptus is a fast growing tree that requires no fertilizers or irrigation. VAUDE products that are made from at least 35% Tencel® and a total of at least 90% from Eco Claim fibers bear the Green Shape label. Currently, 45% of all VAUDE shirts are Green Shape Tencel® products.

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Hemp cultivation requires no pesticides and no herbicides, and does not require irrigation. The plants have extremely long roots, which loosen compacted soil. With its dense foliage, it provides shade for arid soil and prevents desertification. Hemp is an excellent plant for preparing inferior soil for later use (i.e. for grain cultivation). More information on hemp at http://en.wikipedia.org/wiki/Hemp We will use hemp in a variety of textile products starting with the Summer 2012 Collection.

Eco-friendly dye with VAUDE ecolour VAUDE ecolour is an environmentally friendly dye process in which the pigments are added during the spinning process. Unlike the new ecolour process, in conventional bath dyeing, yarn is first spun in its natural state and then colored in several rounds of dyeing and rinsing. VAUDE’s ecolour process reduces CO2 emissions of the dye process by 62%. In addition, up to 90% less water is used than in conventional dyeing processes, because the numerous rinsing processes are eliminated. Because color pigments are not rinsed out using the ecolour method, 63% less pigment chemicals are needed. And by eliminating the numerous rinses, 63% less energy is needed as well. Of course, products dyed with the ecolour process bear the VAUDE Green Shape quality label. VAUDE ecolour is available for a limited selection of colors and yarns. We use this dye technology for bags and backpacks.


sustainability report 2011

Green, but not Green Shape: “On the Way” VAUDE has many products in its collection that are “more ecological” than conventional versions, but that do not automatically fulfill our own strict Green Shape criteria: • Products with less than 90% organic cotton, recycled materials or fiber blends with Hemp or Tencel®. Of course, anything is better than nothing, but they do not qualitfy for Green Shape.

This hydrophilic, non-porous membrane is extremely flexible, very thin and extremely windproof and waterproof. It is 100% PTFE-free, made from recycled polyester such as PET bottles, and biodegrades without producing toxic wastes. The Sympatex membrane is bluesign® approved. A high performance eco membrane alone, however, does not make a Green Shape product. In addition, for example, outer materials must also be bluesign® approved or made from recycled materials.

Antibacterial performance thanks to activated carbon particles from coconut shells. This fiber does not require chemical finishing treatments (i.e. nano silver), however, the percentage of activated carbon particles spun into the polyester or polyamide fibers overall is too small (approx 1%) for the fabric to be accepted as a Green Shape product.

PVC (polyvinylchloride) is a very stable and long lasting material. However, it often contains phthalate plasticizers that are suspected of causing cancer. “PVC free” at VAUDE means that these products are made 100% without PVC. One example: our Hot Couture fashion bags. Just as waterproof, but with ecofriendlier materials. This all, of course, is good. But it’s not enough for the Green Shape criteria.

Produced in our own EMAS, ISO 14001 and bluesign® certified production facilities in Obereisenbach. Nevertheless, a Made in Germany product must fulfill other Green Shape criteria before it is given the Green Shape label. Why don’t we make all of our products here in Germany? Read more about it at: http://www.vaude.com/de_DE/was-ist-made-in-germany.asp

* What’s the problem with PTFE anyway? Many companies use PTFE (polytetrafluoroethylene) for the production of water-repellent functional textiles. PTFE has been criticized increasingly in recent years, because the fluorine compounds that are used for producing PTFE are suspected to be harmful or even carcinogenic. Perfluorinated compounds can also be released into the environment during the burning or disposing of PTFE. Therefore, they can accumulate due to their long-life cycle. The Sympatex membrane is PTFE-free. It is made of polyether and polyester and therefore represents no health hazard while being 100% recyclable.

Source and more information at: http://de.wikipedia.org/wiki/PTFE or http://www.sympatex.com/oekologie/sympatex-membran/ptfe-frei_1

19


Our waterproof bike bags and “Made in Germany” shoulder bags are manufactured in Obereisenbach. Product components are die cut from a variety of rolled goods tarpaulin materials. Logos are printed onto products, and small parts for buckles, attachment systems, etc. are prepared using a hot press. The die cuts are welded together using an emission-free, high frequency welding process for a waterproof bond. Hardback panels – a VAUDE innovation – are riveted on to stabilize the bags. The last step is a stringent, final quality control and the bags are then packaged.

Andreas Reimann, Head of Manufacturing Obereisenbach:

VAUDE Environmental Goal Nr. 3: 100% PVC-free by 2015

Material efficiency in the Obereisenbach fabrication increased from 94% to 96%. The large success of our Made in Germany products led to a 33% increase in output in one year, allowing us to create 10 more permanent jobs at this location.

Raw materials for production Obereisenbach

47,3 Tonns 45,0 Tonns 95%

53,5 Tonns

2009

“Conventional canvas bags are manufactured from PVC canvas. We are gradually converting to PVC-free materials, which is a huge challenge. So I’m all the more proud of the enormous success of our PVC-free model: the Hot Couture Collection is already completely PVC-free.”

Our PVC-free claim means that these products are already manufactured with absolutely no PVC. Some examples: Hot Couture fashion bags or our waterproof bike bags. They look like tarpaulin bags and are just as waterproof, but are made of a PU (polyurethane) coated textile fabric instead of PVC.

2008

Production Obereisenbach / Materials Efficiency TARPAULIN

94%

69,1 Tonns

2010

The problem with PVC is that it contains phthalate plasticizers that prevent the material from becoming brittle. Phthalates are suspected of being carcinogenic. There are strict limits on the use of PVC (REACh), although these standards are currently in effect for children’s products only. See also http://en.wikipedia.org/wiki/Pvc

50,2 Tonns

66,6 Tonns 96%

Because there has not been an optimal alternative to PVC before now, VAUDE continues to use PVC in its own products. This PVC is, however, a phthalate free version that meets the strict limits. The percentage of PVC-free models is currently at 80%.

20

0

20 Input Raw materials

40 Output Article

60

80 Efficiency Input/Output

100


sustainability report 2011

Waste Management in Obereisenbach Worthless rubbish or valuable secondary raw materials? “Rubbish” is a key environmental problem. Limited raw resources are wasted and potentially hazardous substances end up in the environment. At VAUDE Obereisenbach, waste is a directly measurable environmental aspect. We separate, dispose of and calculate the amounts produced for the following categories: • Paper Board • Office Paper • Lamination • Styrofoam • Wood • Waste for disposal

We also have PE material waste. At the end of 2010, however, we finally found a company that will accept this material for recycling, which will reduce our quantities of residual waste. Figures for material recycling using this option will be announced for 2011. After reducing our residual waste figures in 2009 from 43 tons down to 30 tons (thanks to better separating of rubbish), our figures for 2010 increased due to the newly constructed warehouse and a major de-cluttering action throughout our faculties. We not only failed to meet our goal of reducing residual waste figures by 10% compared to 2009, we have had to reformulate the goal due to increasing production volumes and the ongoing search for new recycling of plastic coated textiles.

VAUDE does not produce substantial volumes of hazardous waste (less than 200 kg per year); therefore, it is not quantified. Service companies collect and dispose of used oil from machines. Dyes, paint, solvents etc. are fully utilized and any excesses (small amounts) are disposed of using the local hazardous waste collection service.

There was a significant increase in laminate and cardboard packaging waste. This can be explained by 1) a higher turnover of merchandise in Logistics, 2) a higher percentage of palettes wrapped in plastic. We are in the process of implementing a “Green Logistics” project that will include revising the entire logistics concept in view of packaging with the goal of environmental optimization in this segment as well.

VAUDE Environmental Goal Nr. 4: In addition, we separate and dispose of the following items, without calculating amounts: • Organic Waste • Glass • Metal • Electronic Waste • Batteries • Lightweight packaging The largest category and, at the same time, the most “aggravating” is residual waste. Aggravating because residual waste is not recycled but rather “thermally utilized” – that is, in the best-case scenario, it is burned for industrial thermal energy. At VAUDE, residual waste quantities are relatively high due to scrap waste (nearly 5% of materials) produced in bag manufacturing in Obereisenbach. These materials are a variety of plastic coated textiles for which we are continuing to search for a recycling option.

Reduce waste by 10% in relation to 2010 in kg per employee.

Waste fraction

2008

2009

2010

+/- from previous year 2009

+/- from basic year 2008

Paper board (t)

159,7

198,6

249,00

+25%

+56%

Mixed paper (t)

25,0

21,7

29,1

+34%

+16%

Plastic wrapping (m3)

94,7

161,5

277,0

+72%

+192%

Styrofoam (m )

6,0

5,0

7,0

+40%

+17%

Scrap wood (t)

15,0

18,0

13,2

-27%

-12%

Waste of disposal (t)

43,7

30,1

53,1

+76%

+21%

Total

344,1

434,9

628,4

+44%

+83%

Waste for disposal per employee (kg)

127,7

76,1

119,8

+57%

-6%

3

21


5.2. Clean Production / bluesign® Responsible industry? Just like almost all consumer goods worldwide, outdoor products today are manufactured industrially. “Industry” tends to conjure up images of barren industrial parks, smog and hazardous waste – a stark contrast to our idyllic images of outdoor recreation. Industrial manufacturing, however, really depends on how much responsibility a manufacturer is willing to take on. VAUDE has three company-owned production factilities and numerous independent suppliers. We are striving daily to make sure that our entire supply chain operation is as ecological and socially compatible as possible.

The bluesign® Standard tackles the problem at its roots: through the analysis of all raw materials and chemical components via an intelligent Stream Management system, which guarantees that potentially hazardous substances are excluded from production (instead of focusing on finished product testing). with the optimization of all materials, water and energy for maximal resource productivity throughout the entire production chain – from the manufacturer of chemical substances to processing to branding the finished products.

The production of outdoor products has a very high environmental relevance. Why? Because valuable resources are consumed in the production of functional apparel and gear (i.e. materials, energy, water). Because the chemicals required have a negative effect on people and the environment. Because we are responsible for production “leftovers”, such as wastewater and air emissions.

The bluesign® standard differentiates between two levels in its system:

The degree of influence that we have at our own three production facilities in Obereisenbach, China and Vietnam is much greater than at the many independent companies that manufacture VAUDE products in contract for us. At all locations, however, we depend on one independent authority to evaluate and optimize the production processes: the bluesign® standard. www.bluesign.com).

At least 90% of the textile surface of the product must be bluesign® certified, especially inner and outer materials and all prints. The remaining 10% may not come into direct contact with the skin, and must fulfill the criteria and prescriptive limits of a bluesign® Restricted Substance List.

VAUDE has been working with bluesign® Technologies AG for over 10 years, and was the first company in the Outdoor industry to produce an entire base-layer clothing line certified by bluesign®.

22

bluesign® is the world’s strictest textile standard for environmental protection, consumer protection and occupational safety. All relevant production aspects are closely monitored and optimized: water and air emissions, noise levels, energy and material use, as well as working conditions related to dangerous materials.

At least 95% of the textile surface of the product must be bluesign® certified, especially inner and outer materials and all prints. In addition, at least 30% of all other components must be bluesign® certified (zips, buttons, embroidery, etc). All other product components may not come into direct contact with skin and must fulfill the criteria and prescriptive limits of a bluesign® Restricted Substance List.


sustainability report 2011

VAUDE Green Shape products are manufactured in both categories. The percent of models that meet the bluesign® Standard in the entire Summer 2012 Collection is 35%. In the Apparel Collection, it has already reached 61%. We are especially proud of the fact that our product developers have developed backpacks, sleeping bags and tents that meet the strict bluesign® standards. In our backpack segment, the percentage of bluesign® backpacks is already at 23% of the entire collection. At the International sport trade fair ISPO 2011, VAUDE introduced the world’s first bluesign® backpacks and the world’s first bluesign® tent. Our “Blue One Tent” was honored with the ISPO Eco Responsibility Award, and our overall commitment to sustainability was recognized with the ISPO Ecolution Award.

VAUDE Environmental Goal Nr. 5: As a bluesign® member, we have committed ourselves to converting our entire textile Collection to bluesign® manufacturing. Specifically, our goal is to produce at least 80% of apparel under the bluesign® standard by 2015; 100% of the Children’s Collection will be bluesign® by 2015.

This goal continues to be a true challenge; bluesign® certified suppliers and materials worldwide is still in its infancy. The percentage of bluesign® certified suppliers for apparel fabrics and components rose from 51% to 60% from the Summer 2011 Collection to the Summer 2012 Collection.

5.3. Sales, Marketing und Logistics Sales: Retail “Environmental Zones” Our environmental activism is only truly sustainable when we are economically successful and can sell our products well. Above all, in sales it’s about raising customers’ awareness, because only an informed, aware customer is able and willing to take on responsibility with his/her purchases. The indirect environmental aspect “Sales” is an interface between retail and the customer. Therefore, it has a high degree of environmental relevance, and we have a high degree of influence over it. As a pioneer in the branch, VAUDE was successful in making “Sustainability” a distinct theme in retail by giving it a separate sales area. Like the organic food aisle in a grocery store, “Sustainability” and our Green Shape Products are readily visible to pre-sensitized target groups as well as average customers who had previously been indifferent. VAUDE supports retailers with a whole range of measures – first in line are naturally the Green Shape products themselves. But we also provide deco material, information brochures, posters, displays, etc. Our own sales employees are well versed in the subject and stand fully behind our Green Shape products. That’s how we create a win-win situation for everyone concerned: the market, retail, end customers and the environment.

Our production facilities in Obereisenbach and in Vietnam are bluesign® and ISO 14001 certified. Bluesign® guarantees that no ”substances of very high concern” (SVHC) as listed in the REACh-regulations (Registration, Evaluation and Authorization of Chemicals) are included in our products.

23


Marketing: Advertising without Greenwashing “Do good and talk about it”: VAUDE is clearly positioned as a sustainable company. This fact governs all of our company communications, both within the company and outwards. Their environmental relevance should not be underestimated, because we, as a company committed to environmentalism, have a role model and muliplicator effect on other companies, on our customers and on outdoor-loving people. In respect to all environmental aspects, we value these communications as “a means” to an end. Our influence on this issue, and on the fact that categorically, no “greenwashing” is included in VAUDE marketing, is high. By this we mean that we do not find it necessary to make our brand image “greener” through special marketing efforts. We abstain from paying for highlighting individual sustainability activities or successes. Instead, we comply with the EMAS principals of being responsible, authentic, innovative and transparent, in our marketing practices as well.

* Why use recycled paper? Germany is a world champion in paper recycling: about 80% of used paper is recycled. If you collect used paper, we believe you should make use of recycled paper products as well. Using recycled paper products rather than virgin pulp paper reduces emissions associated with paper manufacturing, reduces water consumption, reduces wastewater and conserves forests. Recycled paper is also very low in pollutants. Source and more information: www.Blauer-Engel.de. Blue Angel is the world’s first environmental label. More info on Forest Stewardship Council (FSC): www.fsc.org

24

Paper and VAUDE print products Together with our partner WWF Germany, we have developed a prioritization process for all of our paper purchases. While we cannot immediately change every single paper product automatically to recycled paper*, we are working step by step on this process, including everything from toilet paper to office paper to magazines, information brochures and hangtags: 1. Choice: Recycling paper with Blue Angel certification (primarily available in Germany) 2. Choice: Recycling paper with FSC certification 3. Choice: FSC paper ”100%“ (= up to 100% sourced from sustainable forestry) 4. Choice: FSC paper ”Mixed Sources“ In addition, we take the EMAS and/ or ISO 14001 certification of a production facility into consideration.

Office Materials VAUDE has also committed itself to the responsible purchasing of other office materials and production equipment. We want to use our influence as a purchaser, to take on responsibility for the environment and to support those companies who, like we here at VAUDE, promote sustainability as a company philosophy. Therefore, we make our purchases of office materials, cleaners, coffee, furniture, etc. as eco-friendly as possible.

Public Relations / Advertising VAUDE works closely together with the “competition”, as well as with other “sustainable” sports and outdoor retailers. Together we design concepts for promoting products that are more eco-friendly and for promoting the overall theme of ecological and social responsibility in retail, for end-customers and in the media. This includes a comprehensive online marketing strategy. At VAUDE’s website, Responsibility and Products are presented on equal footing. You can read in-depth information about all aspects of our company’s environmental and social responsibility online.


sustainability report 2011

Internal Communications The VAUDE Academy, our program for advanced training for employees and executives, offers a wide range of activities related to sustainability, from fuel-reduction training to new eco-friendly materials in product development, to how VAUDE implements social responsibility in its manufacturing. Every month, the VAUDE Sustainability Team sponsors a “film night” featuring a film about the planet or a human issue with lively discussions following. In the lobby of our headquarters in Obereisenbach, a monitor informs employees and visitors not only about the current data of the on-site photovoltaic installation (kWh current, kWh accumulated, CO2-savings), but also about other sustainability issues at VAUDE.

Logistics: Product Transport Routes We live and work in a global world. Our products are transported long distances accounting for the production of CO2 before they end up at a customer’s doorstep. The majority of our products travel primarily by container ships. And although we still do not have a full calculation of a fractural carbon footprint for our products, in general, textiles make up about 10% of our overall CO2 footprint (baseline study of greenhouse has emissions in the textile process chain, system consultation 2009).

We are on our way, together with our logistics service providers, to reorganize our Supply Chain Management in terms of sustainability and management. In addition to transport, sales and packaging from a logistics standpoint are also included in this reorganization effort. Up until now, we have not put the influence we have on these environmental aspects to enough use.

VAUDE Environmental Goal Nr. 6: Reduce airfreight of products of the Summer 2013 Collection by 30% based on Summer 2011 Collection figures.

The following three transport routes must be differentiated:

Transport of Components and Materials to Manufacturers We have a low level of influence on the transport of materials to our manufacturers. Nevertheless, we try to find production facilities that are as close as possible (and vice versa), and advocate environmentally friendly means of transportation. This also applies to our own factories in China and Vietnam.

Products from VAUDE to its Customers Our own warehouse in Obereisenbach provides us with a high degree of influence on this indirect environmental aspect. It has, however, already been largely optimized: shipping from the central warehouse Obereisenbach to our customers (retailers) includes volume optimization of box packaging and collection per truck.

Transport of Products from Manufacturers to VAUDE About 95% of our products sold within Europe are transported by ship from the manufacturer to Hamburg, and from there by railway / truck to Obereisenbach. Transport via ship and train is ecological and makes the most sense. Custom laws and regulations permitting, goods are shipped directly from the manufacturer in Asia to the recipient country without passing through Obereisenbach; for example, within Asia. Nevertheless, airfreight is sometimes necessary in order to deliver our products to our customers on time. Sometimes, organizational problems are a reason for this and we are constantly working on improvement in this area.

25


5.4. Sustainable Use & Service VAUDE has limited influence on how customers use our products in the outdoors and on their way to the mountains, let alone how they wash their gear at home. However, the greatest percentage of an outdoor product’s CO2 footprint (nearly 50%) originates during this usage phase! (see Eco-Concept Etudes based on ADEMS´s life cycle assessment of jeans database, final report 2006 Bio Intelligence Service, or the baseline study of greenhouse gas emissions in the textile process chain, Systain Consulting 2009) We can, however, influence our customers by informing them and raising awareness of what they themselves can do. One way we can do this is through our website.

Product Guarantee and Product Life Products are the most sustainable when their quality is high enough to keep them functional to the longest extent possible before they need to be replaced by a new product. VAUDE is traditionally well-known for its long-lasting products. This is sometimes jokingly referred to as a marketing disadvantage as our end consumers simply do not buy any new products as long as their old “favorite pieces” are still fully functional (even after 10 to 20 years). We use high quality materials and best production technologies. Quality, durability and design are the cornerstones of our product development. We make products that are enjoyed over a long time and that you can depend on. It’s a source of pride for us. VAUDE apparel has a two-year guarantee, all other products and gear have a three-year guarantee. As a matter of course, with appropriate use and regular maintenance, our products hold up for much, much longer.

26

Product Maintenance and Repair Outdoor products get sweaty and dirty – of course washing is necessary. We recommend an eco-friendly approach – at 30° C, with as little cleaning agent as possible and without using a dryer. We recommend Nikwax products for cleaning and maintenance. They are environmentally friendly because they are waterbased, solvent-free and fluorocarbon-free. Nikwax products do not need to be heated in a machine to develop their waterproofing values, saving energy and increasing the longevity and performance of your VAUDE products. VAUDE is proud of its high quality and tough products. They are dependable, day after day, and are manufactured for intense use. Unlike the usual product return procedure in the outdoor sporting goods segment (retailer exchanges or refunds customers for their returned item on the spot, disposes of the product, and in exchange is reimbursed by the manufacturer for a percentage of their total order value), which contributes its part to a wide-spread throw-away mentality, VAUDE operates a large customer service and repair department at its Obereisenbach location. Retailers and end consumers can send in their products to be repaired.

Use in the Outdoors “Am I a responsible outdoor person?” Anyone who works or plays in the outdoors should be asking themselves what they can personally do to help conserve the planet. We at VAUDE try to set a good example, by offering outdoor training courses, and by choosing partners that we can support to promote environmental accountability in the outdoors (such as the WWF Germany, the German Alpine Club and the Association of Nature and Forest Kindergartens).


sustainability report 2011

Electronics and Batteries These days, nobody wishes to do without their electronic gear, even in the mountains. GPS, mobile phones, and cameras are standards of modern outdoor equipment, not only for personal comfort, but for more safety in “the wild” as well. With VAUDE’s mobile solar chargers, you can recharge batteries using renewable sun energy. When they are used up, batteries should be disposed of with hazardous waste – they do not belong in the environment.

Mobility Get outdoors – naturally! Your eco-friendliest option – by bike or train. Always asking yourself whether you can get something done without using the car – or by carpooling – pays. Of course, this applies to the commute to work as well. You can read about what VAUDE is doing along these lines under section 5.7 Emissions.

5.5. End of Product Life What actually happens to a product when I’m finished with it?

Unfortunately, the Ecolog system did not bring in enough recyclable polyester materials from end-consumers for recycling to make economic sense. From a variety of studies, we now know that you have to have sufficient amounts to compensate for the logistical effort of recycling. On the other hand, we know that individual brands with individual recycling systems can only ever fill a niche. And in the large picture of textile recycling, it does not make a large difference in the consumption of raw materials. VAUDE is therefore working together with the Sustainability Working Group of the European Outdoor Group (EOG) industry association on a mutual, branch wide solution for the life end of products. The ideal option for the “End of Life” of products is naturally reusing the materials. In general, we would like to see a societal shift that keeps textiles out of landfills and in the textile fiber circulation system. More info at: www.europeanoutdoorgroup.com One other aspect that is important to a products’ end of life should be noted here: because we do not use PTFE membranes, our products can be safely disposed of or recycled (details also in section “Green, but not Green Shape”, See page 19).

The “Life End” of a product is a natural part of the product’s life cycle. What our customers do with their products when they are finished with them is an indirect environmental aspect over which VAUDE has almost no influence. Because of our awareness of this issue, and because we want to do the right thing when it comes to product end of life, VAUDE has been a pioneer in the “green movement”: we launched the “Ecolog Recycling Network” in 1994 as the first recycling system of its kind in the outdoor industry for pure sort polyester products. Ecolog products were technically designed so that they could be returned without difficulties into polyester fiber circulation and the Ecolog Recycling Network offered the necessary infrastructure to make it possible.

27


2008

5.6. Renewable Energy Now that Germany has liberalized its energy market, individual households and businesses can choose which energy source they will use for their own power consumption. VAUDE has relied exclusively on renewable energy since 2009. In 2010, VAUDE consumed a total of 613,365 kWh (100% renewable). The increase of just under 25% compared to 2009 was primarily due a significant increase in bag production (+33%) and logistics (+10%). When the new warehouse opened at the end of 2009, the department changed over to natural gas heating. This explains the increase in natural gas consumption and the reduction of heating oil consumption. For natural gas, 2010 will serve as the base year for future comparisons. New electric forklifts (100% renewable energy) have significantly decreased our use of propane. It is encouraging to note that our fuel consumption overall has decreased by 1,100 liters. Because we do not have complete data for km driven in 2010 to use as a reference value, we will base fuel consumption figures on fuel consumed per 100 km driven. Last year we partially updated our company vehicle fleet and now only purchase low-emission vehicles. All drivers of company cars receive periodic training in reducing fuel consumption.

Unit kwh

+/- from basic year 2008

(Consumption)

kwh

+/- from basic year 2008

(Consumption)

kwh

+/- from basic year 2008

+/- from previous year 2009

71.516

71.516

-

157.466

157.466

+120%

143.528

143.528

+201%

+91%

Electricity consumption (kwh)

489.596

489.596

100%

495.806

495.806

+1%

613.365

613.365

+25%

+24%

Heating oil (liters)

60.692

608.741

100%

96.390

966.792

+59%

50.113

502.633

-17%

-48%

-

0

-

1.676

14.782

-

-

359.296

-

-

766

4.902

100%

1.072

6.863

+40%

421

2.779

-43%

-60%

4.993

45.290

100%

6.396

58.012

+28%

7.899

71.644

+58%

+23%

158.219

1.594.845

100%

169.747

1.711.054

+7%

167.137

1.684.741

+6%

-2%

2.743.373

100%

3.253.308

+19%

3.234.458

+18%

-1%

Power production photovoltaic (kwh)

Unit

2010

(Consumption)

Consumption

Unit

- full operation began in 2009

Natural gas for heating (m3) LPG consumption for forklifts (m3) Petrol (m3) Diesel (liters) Total Consumption Share of renewable energy in electricity consumption (kwh)

42%

207.623

100%

67%

329.788

+57%

100%

613.365

+236%

+150%

Share of renewable energy in total energy consumption (kwh)

8%

207.623

100%

10%

329.788

+34%

23%

734.879

+300%

+224%

Photovoltaic share of electricity consumption

15%

32%

23%

Number of employees (Annual average)

342

396

443

1.432

100%

1.252

-13%

1.385

-3%

+11%

Total energy consumption per employee

8.022

100%

8.215

+2%

7.301

-9%

-11%

m3 enclosed space

63.291

100%

92.766

+47%

92.766

+47%

0%

9,62

100%

10,58

+10%

-3%

+88%

Electricity consumption (kwh) per employee

Heating oil and natural gas (kwh) per m3 enclosed space

28

2009

9,29


sustainability report 2011

VAUDE Environmental Goal Nr. 7: Reduce fuel consumption of company vehicles by 5% for every km driven based on 2008 figures by 2013.

VAUDE is proud of operating one of the largest photovoltaic facilities in all of Upper Swabia (158 Kwpeak). The percentage of company produced solar energy compared to the total energy consumption in 2010 (a summer with relatively little sunshine) was 23%. Because the energy produced is fed into the public grid and cannot be used directly by VAUDE (as per EEG regulations), we indicate this percentage of renewable energy separately.

5.7. Emissions VAUDE is well on its way to a resilient “Corporate Carbon Footprint”. As an EMAS core indicator, we publish the annual emissions of carbon dioxide (CO2) in tons and relate this to the number of employees and to the number of articles produced at our Obereisenbach location (in tons). Other greenhouse gases are not relevant at VAUDE.

In total, 100% of electricity consumption comes from renewable energy.

For emissions, we are currently looking at our overall energy consumption and compensation measures. For a full Corporate Carbon Footprint, we are still missing: emissions generated by product logistics, materials used in fabrication, business trips and the complete data for employee commuting. We are working on obtaining these figures and, in the future, being able to publish a complete Corporate Carbon Footprint.

The ratio of renewable energy to the total energy consumption is 23%. For these calculations, we have taken into account (in addition to power obtained from renewable sources) a bioethanol percentage of 5% benzene and 7% in diesel.

In our current emissions observations, it is noticeable that through our use of 100% emissions-free renewable energy and the reduction of heating oil consumption, emissions have been reduced by over one third!

Energy efficiency is an important direct environmental aspect for our Obereisenbach location.

With these measures, we could reduce our CO2 footprint per employee by nearly 40% and 48% per ton of articles produced in Obereisenbach.

As of 2011, the power consumption data for Administration, Logistics, Workshop and Production is being calculated separately. Our goal is for each divisional manager to take on responsibility for his/ her department’s power consumption and to mutually agree upon obligatory reduction goals.

See next page for data and facts.

VAUDE Environmental Goal Nr. 8: Reduce electric power consumption by 10% in all departments at the company headquarters in Obereisenbach by mid 2012 based on the number of picks (logistics), tons of output (manufacturing) and the number of employees (administration).

29


2008 Emissions caused by / reduced by:

2009

2010

(Unit)

kw h

CO 2 (t)

+/- from basic year 2008

(Unit)

kw h

CO 2 (t)

+/- from basic year 2008

(Unit)

kw h

CO 2 (t)

+/- from basic year 2008

+/- from previous year 2009

71.516

71.516

-49

*

157.466

157.466

-108

100%

143.528

143.528

-99

*

-9%

3,17

-

-48

100%

3,17

-

-48

0%

3,17

-

-48

0%

0%

-

-

-

***

25.257

**

-3,8

***

24.050

**

-3,6

***

-5%

Electricity Consumption (kwh)

489.596

489.596

188

100%

495.806

495.806

190

+1%

613.365

613.365

0

-100%

-100%

Heating oil (liters)

60.692

608.741

188

100%

96.390

966.792

299

+59%

50.113

502.633

155

-17%

-48%

Natural gas (m3)

-

-

-

100%

1.676

14.782

3,4

***

34.548

359.296

82

***

+2331%

Liquid gas (m3)

766

4.902

1,1

100%

1.072

6.863

1,6

+40%

421

2.779

1

-43%

-60%

Petrol (liters)

4.993

45.290

12

100%

6.396

58.012

16

+28%

7.899

71.644

19

+58%

+23%

Diesel (liters)

158.219

1.594.845

427

100%

169.747

1.711.054

459

+7%

167.137

1.684.741

452

+6%

-2%

2.743.373

720

100%

3.253.308

808

+12%

3.377.986

559

-22%

-31%

Power production photovoltaic (kwh) BaumInvest (Hektar) „VAUDE rides Bike“ (km)

Total Emissions Number of employees

342

396

443

CO2 (t) per employee

2,1

100%

2,0

-3%

1,3

-40%

-38%

CO2 (t) per Tonne Output Manufacturing OEB (t)

16,0

100%

16,1

+1%

8,4

-48%

-48%

* full operation began in 2009 ** 150 Grams CO2 saved per kilometer *** from 2009

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sustainability report 2011

VAUDE is a founding member of BaumInvest, a sustainable and innovative forestation model project in Costa Rica that combines the ecological reforestation of 560 hectares of fallow forest with sustainable operations, humane working conditions and an economically sustainable perspective for native smallholder farmers. 90 percent of the acreage is reforested with teak trees and endemic precious woods. Spices, fruits and herbs are cultivated between the rows of trees. At least 10% of the acreage will consist of a nature reservation to guarantee a protected habitat for rare species of plants and animals. By allocating micro-credits, indigenous smallholder farmers are able to lease a section of land, manage it independently and market the products cultivated with the support of BaumInvest. Greenhouse emissions are compensated for by BaumInvest reforestation in Costa Rica. Each newly planted tree binds harmful carbon dioxide and contributes to the reduction of CO2 concentration in the earth’s atmosphere. BaumInvest uses special cultivation methods to reach particularly high levels of carbon dioxide bonding; growing forests and precious wood in particular, retains this gas for long periods. These methods make it possible to bind 48 tons of CO2 per hectare of tropical forest per year. The renewable biomass compensates for approx. 27 tons of printing paper annually.

Already in its third year, VAUDE employees bike at least 25,000 km to work annually. Despite the rainy summer of 2010, we biked 24,050 km saving 3.6 tons of CO2. At our bike-season Kick-Off event for all employees in mid April 2011, we not only launched our fleet of new eBikes that are available for loan to all employees, VAUDE also upped employee motivation for biking by renovating the company showers, opening a repair workshop, making a parking area for bikes and offering bike courses, repair courses and weekly bike tours. We were extremely pleased to note that by the date of our EMAS recertification on June 15, 2011, our employees had already bikecommuted 15,441 kilometers! :-) In comparison: for the same time period for 2010, the figure was only 6,300 km. In 2010, VAUDE was honored as a bicycle-friendly employer by the German Environmental Management Association B.A.U.M. e.V. The award: two more eBikes for our heavily used bike pool.

VAUDE Environmental Goal Nr. 9: Bike commute of at least 25,000 km in 2011, reducing CO2 output by at least 3.8 tons.

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5.8. Business & Biodiversity Biodiversity

The majority of the VAUDE parking lot is gravel rather than asphalt. Rainwater is collected in two ponds on the company premises creating a biotope for amphibians and a pleasant outdoor break space for employees. These ponds are also a favorite destination for the children from the VAUDE childcare center for observing tadpoles.

Bio... what?! What does that have to do with us? The loss of biodiversity is just as big of a threat to our planet as climate change. Everyday, approximately 100 species become extinct! Biodiversity includes • Species diversity • Biotope diversity (Habitat diversity) • Genetic diversity within species

Our commitment to promoting biodiversity is an integral part of our EMAS certified environmental management system because we are convinced that even corporate sectors without an obvious link to biodiversity can have a large impact, such as product development (for details- see section 5.1 Green Materials & Technologies / Green Shape

VAUDE Environmental Goal Nr. 10: As a company whose products are made specifically for use in the outdoors, we take our responsibility for biodiversity very seriously. VAUDE is the very first company to undergo the biodiversity-check of the EU Business & Biodiversity Campaign and is gradually implementing the measures that resulted from the assessment. Some examples: wild flower zones and nesting boxes on our company property in Tettnang, as well as sensitivity training of our employees and business partners. Our company headquarters and production facilities in Obereisenbach, Germany, are both expansive and green. Here we have all kinds of opportunities – directly at our own doorstep – to positively contribute to biodiversity and the health of ecosystems. EMAS uses the surface area in square meters of built-up space as a core indicator for this direct environmental aspect. 72% of our Oberseisenbach location (34,696 m2) is either sealed (paved) or covered by buildings. This leaves nearly a hectare of land area unpaved which we maintain with the help of a landscape architect specialized in biodiversity from the Ravensburger BUND.

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Renew and expand the facade greenery on company buildings.


sustainability report 2011

Water Another core indicator, together with biodiversity, is water consumption. Water is used exclusively for sanitary purposes and is drained into the community sewage system. We do not water any lawns or other features outdoors.

2008

Consumption

Water (m3)

2009

Consumption

+/- from basic year 2008

Consumption

1.480

100%

1.868

Employee

342

2010

+/- from basic year 2008

+26%

Consumption

1.913

396

+/- from basic year 2008

+/- from previous year 2009

+29%

+2%

443

m3 per Employee

4,33

100%

4,72

+9%

4,32

0%

-8%

Liter per Employee per working day (230 working days a year)

18,82

100%

20,51

+9%

18,78

0%

-8%

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5.9. Partners & Networks For all of our social and environmental responsibility, we can not do it alone. We are not, after all, an environmental protection agency but rather a business. Particularly when it comes to how our products are used by end consumers, we have little influence – and this accounts for over 50% of the product climate footprint! See here also segment 5.4 Sustainable Use & Service. Therefore, we evaluate partners and networks as an indirect environmental aspect with high environmental relevancy over which we have a high degree of influence. We seek out cooperation partners who we can support to promote environmentally friendly behavior in the outdoors.

VAUDE has been an official outfitter for the German Alpine Club for years – the only sports association that is also officially recognized as an environmental protection association. VAUDE employees taking part in the “DAV Forest Protection Initiative” are released to 50% from work in order to participate. During this activity that takes place every year, members and friends of the DAV plant hundreds of trees and bushes in the Alps to help prevent soil erosion and reduce avalanche danger, making an important contribution to the preservation of the sensitive alpine ecological balance and the diversity of species. In addition, they learn more about eco-friendly behavior and the expert use of outdoor products.

VAUDE is a partner of the Bundesverband der Natur- und Waldkindergärten (German National Association of Forest Kindergartens): committed to raising kids close to nature (and the ongoing, hard-core testing of VAUDE products). VAUDE is committed to conserving nature and protecting it for the outdoor experience, and has found the ideal partner to further this cause: the World Wide Fund for Nature (WWF). This association is one of Germany’s largest independent environmental conservation organizations and also one of the most active. 1% of revenues generated from the VAUDE Green Shape Collection in Germany and Austria (approx 60% of sales), Czechia, Slovenia, Slovakia flows directly into WWF projects for children and teens. WWFVAUDE Alpine Camp for outdoor-loving kids and youth will kick off the partnership. They will experience the beauty of the Alps, as well as the threat posed to this unique natural habitat in Germany, Austria and Slovenia up close and personal. VAUDE outfits the WWF-Team with apparel and gear for use outdoors. In addition, as a partner, the WWF also serves as an expert advisor to VAUDE on key environmental issues. This, for example, has led to the development of a joint paper policy in which VAUDE has pledged to only use recycled paper or FSC certified paper.

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VAUDE executive and leader of the VAUDE Sustainability Team, Jan Lorch, works on the executive committee of the European Outdoor Conservation Association (EOCA, formerly AFC). Each year, this association initiates a highly remunerated competition for environmental protection projects. Two environmental protection projects submitted by the charitable trust EURONATUR have already been honored by the EOCA with 100% of the winnings going to the projects – (a trans-border hiking trail in Albania/ Macedonia, and a brown bear project in the Cantabrian Mountains in Spain.)


sustainability report 2011

VAUDE is both a founding member and active member of the board of directors of the Sustainability Working Group of the European Outdoor Group, the European branch association for the Outdoor Industry. In this group, the branch works together for solutions and “best practices”. In addition to important issues such as international environmentally legal parameters and “End of Product Life”, we have developed an Eco Index for outdoor products: www.ecoindexbeta.org. At this time, manufacturers are using this instrument for voluntary internal evaluation of their products and are in the process of intensive further development.

Kuratorium Sport und Natur VAUDE supports the “Kuratorium Sport und Natur” that actively supports environmentally sound sports and encourages outdoor sports. More info at www.Kuratorium-Sport-Natur.de

As a board member of the German CSR Forum, VAUDE co-organized the debate on social and environmental sustainability in Germany.

Rat für Nachhaltige Entwicklung VAUDE actively co-developed the German Sustainability Code that will come into effect for German companies in the future.

5.10. Social Responsibility Of course, social responsibility is not literally an “environmental aspect”. Nevertheless, we see it as an “indirect sustainability aspect” with high relevance over which we have a high degree of influence. We are on a continuous path of optimization, not only ecological but also in maintaining high international working standards and fair working conditions worldwide. This is not something that can be accomplished by the push of a button. We have a long tradition of partnerships, accountable and personal business relationships with our (primarily) longterm suppliers. VAUDE is proud of its product palette “Made in Germany” A large percentage of our merchandise, however, is produced outside of Germany, much of it in Asia.

As a member of the Fair Wear Foundation, we have committed ourselves to the Code of Labour Practices:

No use of forced labor No discrimination against employees No use of child labor Freedom of association and the right to collective bargaining Payment of a living wage No excessive hours of work Safe and healthy working conditions Legal labor contracts

Interesting background information at www.fairwear.org.

VAUDE Environmental Goal Nr.11: VAUDE has been a member of the Fair Wear Foundation since November 2010. This membership assures that fair working conditions are in effect in our production facilities. As a multi-stakeholder initiative, the Fair Wear Foundation verifies the progress that we, together with our foreign business partners, achieve for improved working conditions. As a requirement for membership, VAUDE together with the Fair Wear Foundation developed a plan for the responsible withdrawal of our production facility in Burma. Our Taiwanese business partners will work with these facilities for a transitional period until the end of 2012, producing high quality rainwear there. Under the current military government, the Fair Wear Foundation cannot make independent audits; therefore, the FWF does not allow Burma as a production location for members. We want to withdraw responsibly; abrupt withdrawal would worsen the situation for the employees there significantly.

Fair Wear Foundation audits of at least 60% of our production volumes by the end of 2012.

VAUDE offers our entire team many elements to unify career and private life, “at home” at our Obereisenbach location as well. Some examples: the VAUDE Kinderhaus child care center, part time jobs, home offices, health and prevention including climbing and yoga courses, a gear lending pool and much more. VAUDE was honored in 2001 and 2004 in this area and independently certified by the Audit Familie and Beruf ® (Family and Career).

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6. Social and Environmental Responsibility – future goals Environmental Policy 2011/2012 We are on a rewarding journey of continual improvement and increased sustainability. It’s the reason for the ambitious environmental goals we set for ourselves each year with concrete and measurable objectives. Each department at VAUDE is responsible for the fulfillment of these goals with the active support of the VAUDE Sustainability Team. In part, goal achievement is recognized with bonuses. In addition, goals are audited annually by an independent EMAS environmental consultant.

Here is a compellation of our environmental goals for 2011 / 2012. Explanations and background information (including whether the goal was taken over from previous years) can be found in the preceding sections of this report.

VAUDE Environmental Goal Nr. 1:

VAUDE Environmental Goal Nr. 7:

Increase the percentage of Green Shape products to 50% of all VAUDE products in the Summer 2013 Collection.

Reduce fuel consumption for company vehicles by 5% for every 100 km based on 2008 figures by 2013.

VAUDE Environmental Goal Nr. 2:

VAUDE Environmental Goal Nr. 8:

Use 100% organic cotton for all VAUDE cotton products by 2015.

Reduce electric power consumption by 10% in all departments at the company headquarters in Obereisenbach by mid 2012 based on the number of picks (logistics), tons of output (manufacturing) and the number of employees (administration).

VAUDE Environmental Goal Nr. 3: Be 100% PVC free by 2015. VAUDE Environmental Goal Nr. 4: Reduce waste by 10% based on 2010 figures in kg per employee.

VAUDE Environmental Goal Nr. 9:

VAUDE Environmental Goal Nr. 5:

Bike commute of at least 25,000 km in 2011, reducing CO2 output by at least 3.8 tons.

As a bluesign® member, we have committed ourselves to converting our entire textile Collection to bluesign® manufacturing. Specifically, our goal is to produce at least 80% of apparel under the bluesign® standard by 2015; 100% of the Children’s Collection will be bluesign® by 2015.

VAUDE Environmental Goal Nr. 6: Reduce airfreight of products of the Summer 2013 Collection by 30% based on Summer 2011 Collection figures.

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VAUDE Environmental Goal Nr. 10: Renew and expand the facade greenery on company buildings.

VAUDE Environmental Goal Nr. 11: Fair Wear Foundation audits of at least 60% of our production volumes by the end of 2012.


NACHHALTIGKEITSBERICHT 2011 sustainability report 2011

7. Any questions?

Executive Board Authorization

To the best of our knowledge, this report accurately reflects our activities for more sustainability. We are proud of it – it shows that we are working on the challenge of constant improvement. Credibility, transparency and authenticity – inside the company and out – are the recurring themes you will find at VAUDE. So we are pleased to be able to present the public with this sustainability report.

Obereisenbach, 15. June 2011

Antje von Dewitz, CEO

ppa. Jan Lorch, International Sales Director & Head of Sustainability Team

Hilke Patzwall, Environmental Representative

Help us to become even more sustainable – drop us a line! VAUDE Sport GmbH & Co. KG Hilke Anna Patzwall (Environmental Representative) VAUDE-Straße 2, 88069 Tettnang Email: sustainability@vaude.com www.vaude.com VAUDE publishes a Sustainability Report annually. The next consolidated EMAS Sustainability Report will be published by June 2014.

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Confirmation of validation The undersigned, Dr. Udo Ammon, EMAS Verifier with registration number DE-V-0259 accredited or licensed for areas 14 and 32.2 (NACE Code Rev. 2) confirms that he has reviewed whether, as claimed in the consolidated Environmental Statement, VAUDE Sport GmbH & Co. KG’s site meets all the requirements of Regulation (EC) No. 1221/2009 of the European Parliament and of the Council of 25 November 2009 on the voluntary participation by organisations in a Community eco-management and audit scheme (EMAS). By signing this statement, he confirms that • • •

the review and validation have been carried out in full compliance with the requirements of Regulation (EC) No. 1221/2009, the results of the review and the validation confirm that there is no evidence of non-compliance with the applicable environmental regulations, the data and information provided in the organisation’s/site‘s Environmental Statement/the updated Environmental Statement convey a reliable, credible and truthful picture of all of the organisation's/site's activities in the areas indicated in the Environmental Statement.

This Statement cannot be equated with an EMAS registration. The EMAS registration may be obtained only from a Competent Body, as specified in Regulation (EG) No. 1221/2009. This Statement may not be used as a stand-alone basis for informing the public.

Nuremberg, 15 June 2011

Dr. Udo Ammon Environmental Verifier

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sustainability report 2011

39


VAUDE Sport GmbH & Co. KG Vaude-Str. 2 88069 Tettnang Tel.: 07542 – 53 06 0 Fax: 07542 – 53 06 60 Email: info@vaude.com www.vaude.com

VAUDE Sustainability Report 2011  

Our EMAS Sustainability Report for 2011