Page 1

Let’s get

Fit

Together

G'?#0'0(H'#@&"$#%+

CDEC()0%&60'(70$&(5%8?+(7*6F&%#%#*' ;&06(3&61&"$< !"#$%&'()"*+,&$(-(.,#/01&%2(!*$$(-(30%%2&4(56#%2 7*8"%'&+(5%#&2,(-(9#:%*"#0(5866&"$ =0:8,%+(>?@#$&"< A&''#$(AB(.,,#*%%


Table of Contents 10足Page Summary 1 .I&:8%#@&(58660"+ 1 5#%80%#*'(>'0,+$#$ 2 J&$&0":2 4 706F0#K'(L,0' 5 M1N&:%#@&(E 6 M1N&:%#@&(C 9 M1N&:%#@&(O

9 .@0,80%#*' 10 7*':,8$#*' Appendices 11 43 61 118

>FF&'?#I(><(J&$&0":2 >FF&'?#I()<(L,0''#'K >FF&'?#I(7<(G6F,&6&'%0%#*' >FF&'?#I(A<(.@0,80%#*'


3

One in  children in America are overweight or obese.

!"#$%&'$(#)%$%*+'$*, centuries, American children can anticipate a lower life expectancy than their parents.

2

In Monroe County, of children are overweight or obese.

32.6%

Executive Summary

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

Situation Analysis

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`&QQ()0,?4#'S(0'?(%2&(7,81V$(?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&B

1


)0$&?(*'("&:*66&'?0%#*'$(Q"*6(,*:0,(2&0,%2(,&0?&"$S(4&(?&:#?&?( %*(Q*:8$(*8"("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'( 0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2S( 42#:2("&@&0,&?(%20%(:2#,?"&'(%2#$(0K&(0"&(#6F"&$$#*'01,&(18%( 1&K#''#'K(%*(%2#'_(#'?&F&'?&'%,+B

:*'?8:%("&$&0":2(#'(%2&($:2**,($+$%&6B(M':&(0,,(0FF"*@0,$(4&"&( "&:&#@&?S(%2&(&,&6&'%$(*Q(%2&(F"#60"+("&$&0":2(F,0'(4&"&( #'#%#0%&?B(L&"6#$$#*'($,#F$(Q*"(%2&()Y7)(:2#,?"&'(c$&&(>FF&'?#I( >S(FB(Ead(0'?(>$$&'%(=*"6$(Q*"(37757($%8?&'%$(c$&&(>FF&'?#I(>S( FB(Ofd(4&"&(F"*@#?&?(Q*"(F0"&'%$B(G'(1*%2(#'$%0':&$S(F0"&'%$(42*( F"&Q&""&?(%20%(%2&#"(:2#,?('*%(F0"%#:#F0%&(#'(%2&("&$&0":2(4&"&( &I:,8?&?B((

>Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(4&($*8K2%(%*(R'?( 420%(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20?(F"&@#*8$,+( Qualitative Research ,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'KS(420%(,&0"'#'K(K0F$( "&60#'&?(0'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+(#'(F,0:&B( Focus Groups \&(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*( ;2&(Q*:8$(K"*8F$(c$&&(>FF&'?#I(>S(FB(Ee(Q*"([8&$%#*'$d(4&"& %0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"(*@&"0,,(2&0,%2B :*'?8:%&?(*'(A&:B(EbS(CDEES(0'?(:*'$#$%&?(*Q(%4*(CD^6#'8%&( $&$$#*'$(4#%2(:2#,?"&'(0K&$(a(%*(EEB(;2&$&(Q*:8$(K"*8F$(4&"&(2&,?( 0%(%2&()Y7)(0'?(4&"&(:*6F"#$&?(*Q(R@&(:2#,?"&'(#'(&0:2(K"*8FB( )0$&?(*'(%2&($&:*'?0"+("&$&0":2(:*'%"#18%#'K(%*(%2&($#%80%#*'( ;2&(:2#,?"&'(4&"&($&,&:%&?(%*(F0"%#:#F0%&(1+(30%%2&4(5&0",&S( 0'0,+$#$S(%2&(GH(LJ55>()0%&60'(%&06($*8K2%(%*(?&%&"6#'&(%2&(( F"*K"06(?#"&:%*"(*Q(%2&()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'B 1&20@#*"$(*Q(:2#,?"&'(#'(3*'"*&(7*8'%+(0K&$(a(%*(EbB(\&(0,$*( Q*8'?(#%(#6F*"%0'%(%*(?&%&"6#'&(420%(#'Q*"60%#*'(%2&$&(:2#,?"&'( 20?(,&0"'&?(01*8%(2&0,%2+(,#Q&$%+,&$S(0'?(:*'$&[8&'%,+S(420%( Quantitative Research 6#$8'?&"$%0'?#'K$($%#,,("&60#'&?B(=#'0,,+S(4&(40'%&?(%*(?#$:*@&"( Questionnaire 2*4(%*(0FF"*F"#0%&,+(4*"?(6&$$0K&$(Q*"(:2#,?"&'(%*($8FF*"%(%2&#"( :*6F"&2&'$#*'(0'?(?#$:*@&"(420%(6&$$0K&$(:*8,?(6*%#@0%&(%2&6( ;*(1&%%&"(8'?&"$%0'?(*8"(08?#&':&V$(,&@&,(*Q(_'*4,&?K&S(4&( %*(,#@&(2&0%2#&"(,#Q&$%+,&$B(;2&"&Q*"&S(4&(:"0Q%&?(0("&$&0":2(F,0'(%*( ?&@&,*F&?(0'?(0?6#'#$%&"&?(0([8&$%#*''0#"&(0%()0%:2&,*"(3#??,&( &IF,*"&(%2&$&("&$&0":2(*1N&:%#@&$B(G'Q*"60%#*'(Q"*6(%2&( 5:2**,(0'?(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(1*%2(#'(),**6#'K%*'S( $#%80%#*'(0'0,+$#$(40$(:*'%#'80,,+("&Q&"&':&?(?8"#'K(%2&(:"&0%#*'( G'?B(;2"*8K2(%2&$&(%4*($:2**,$S(4&(4&"&(01,&(%*(K0%2&"(ODC( *Q(%2#$(F,0'B F0"%#:#F0'%$(#'(K"0?&$("0'K#'K(Q"*6(%2#"?(%*(&#K2%2B(\&(1&,#&@&?( %2#$(40$(0'(0FF"*F"#0%&("0'?*6($06F,&(*Q(%2&(:*668'#%+(+*8%2B

Research

Consent

G'(*"?&"(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(%&06V$( H'#%&?(\0+(F0"%'&"#'K(0K&':+S(0'?(#'(37757($:2**,$S(:&"%0#'( 60'?0%*"+("&[8#"&6&'%$('&&?&?(%*(1&(6&%(Q*"(&0:2(K"*8FB(=*"(%2&( )Y7)S(&0:2(6&61&"(*Q(*8"(%&06(40$("&[8#"&?(%*(0K"&&(%*(0( 10:_K"*8'?(:2&:_(1&:08$&(*Q(%2&(?#"&:%(#'%&"0:%#*'(4#%2(:2#,?"&'( 0%(%2&(*"K0'#/0%#*'B(\&(0,$*(0:[8#"&?(F&"6#$$#*'$(Q"*6(%2&(GH( 5:2**,(*Q(.?8:0%#*'(0'?(%2&(37757(c$&&(>FF&'?#I(>S(FB(OEd(%*(

;2&([8&$%#*''0#"&(c$&&(>FF&'?#I(>S(FB(Oa(Q*"([8&$%#*'$d(#':,8?&?(0( 6#I(*Q(:*'%#'K&':+S(?#:2*%*6*8$S("0%#'K^$:0,&S(0'?(*F&'^(0'?( :,*$&?^&'?&?([8&$%#*'$B(;2&([8&$%#*'$(4&"&($%"8:%8"&?(%*(0,,*4( 0'0,+$#$(%20%(:*8,?(,**_(0%(68,%#F,&(@0"#01,&$B( M8"(0'0,+$#$(*Q(1*%2(%2&([80,#%0%#@&(0'?([80'%#%0%#@&("&$&0":2(#$( &IF,*"&?(#'(%2&('&I%($&:%#*'B

2


;4*(0"&0$(%20%(4&(:*'$#?&"&?(:"#%#:0,(%*(#':,8?&(#'(%2&(:06F0#K'( F,0'(4&"&(R'?#'K(0'(0,%&"'0%#@&(0FF"*0:2(%*(:*0:2#'K(:2#,?"&'( 01*8%(&I&":#$&(0'?(F"*@#?#'K(#'Q*"60%#*'(%*(F0"&'%$(%*(8$&(0$( &I06F,&$(01*8%(2&0,%2+(,#Q&$%+,&$B

Research Findings Focus Group Analysis

>$(F0"%(*Q(%2&(F"#60"+("&$&0":2(F"*:&$$S(4&(:*'?8:%&?(%4*( CD^6#'8%&(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0K&$(a(%*(EEB((;2&$&(Q*:8$( K"*8F$(4&"&(2&,?(0%(%2&()Y7)(0'?(4&"&(:*6F"#$&?(*Q(R@&(:2#,?"&'( #'(&0:2(K"*8FB(L0"&'%0,(:*'$&'%(40$(*1%0#'&?(Q*"(&0:2(:2#,?(42*( F0"%#:#F0%&?(#'(%2&$&(Q*:8$(K"*8F$B

Questionnaire Analysis

72#,?"&'(#'(%2&(K"*8F$< -((H'?&"$%**?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$S(18%('*%(( '&:&$$0"#,+(2*4(%*(,#@&(2&0,%2+B -((g0?(,#6#%&?(_'*4,&?K&(*Q(420%(2&0,%2+(Q**?$(60+(1&S(18%(%2#$( _'*4,&?K&(?*&$('*%("&h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 *FF*"%8'#%+(%*("&?&R'&(&I&":#$&(#'(%&"6$(%20%(:2#,?"&'( 8'?&"$%0'?B -((G'?#:0%&?(%20%(F0"&'%$(0"&(%2&(60#'(?&:#$#*'^60_&"$(0'?($*8":&$( *Q(Q0$%(Q**?$(0'?(*%2&"(8'2&0,%2+(Q**?$(#'(0(:2#,?V$(?#&%B -((X**_(%*(%2&#"(F0"&'%$(%*($&%(0'(&I06F,&(Q*"(%2&6B -((X#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(*%2&"(%"8$%&?($*8":&$B -((>K"&&?(%20%(&IF,0'0%#*'$(0'?(#'%&"0:%#@&(0:%#@#%#&$S(,#_&($*'K$( 0'?(K06&$S(0"&(6*"&(2&,FQ8,(%20'(*%2&"(Q*"6$(*Q(F0$$#@&( :*668'#:0%#*'$S(,#_&(F*$%&"$B

3

>$(F0"%(*Q(%2&(F"#60"+("&$&0":2(F"*:&$$S(4&(?#$%"#18%&?( [8&$%#*''0#"&$(%*(:,0$$&$(0%(%4*(37757($:2**,$i(*'&(&,&6&'%0"+( 0'?(*'&(6#??,&($:2**,B((;2&([8&$%#*''0#"&$(4&"&(0?6#'#$%&"&?( 1+(%&0:2&"$(#'(2&0,%2(&?8:0%#*'(0'?(K+6(:,0$$&$<(EjC("&$F*'?&'%$( Q"*6(%2&(&,&6&'%0"+($:2**,(0'?(EjD("&$F*'?&'%$(Q"*6(%2&(6#??,&( $:2**,(Q*"(0(%*%0,(*Q(ODC("&$F*'?&'%$B((MQ(%2#$(%*%0,S(bkl(4&"&(60,&( 0'?(jOl(4&"&(Q&60,&B

9%

30%

13%

24% g*6& 5:2**, g*6&(0'? $:2**, >Q%&"($:2**, F"*K"06 Internet

31% 72#,?"&'(#'?#:0%&?(%20%(%2&+(F"&Q&"(%*(,&0"'( 01*8%(201#%$(Q*"(1&%%&"(2&0,%2(0%(2*6&S(#'( $:2**,S(1*%2(0%(2*6&(0'?($:2**,S(0%(0' 0Q%&"^$:2**,(F"*K"06(0'?(*'(%2&(G'%&"'&%B

47%

53% 7*':&"'&? H':*':&"'&?

M@&"(20,Q(*Q(%2&(:2#,?"&'("&F*"%&?(1&#'K( :*':&"'&?(01*8%(%2&6$&,@&$(*"($*6&*'&(%2&+( _'*4(1&#'K(*@&"4&#K2%S(0'?(bkl(4&"& 8':*':&"'&?B


G'(K&'&"0,S(%2&(:2#,?"&'(_'&4(%2&(R@&(&$$&'%#0,(Q**?(K"*8F$(cQ"8#%$S(K"0#'$S(@&K&%01,&$S( F"*%&#'$(0'?(?0#"+d(42&'(0$_&?(%*(60_&(0(10,0':&?(6&0,B(g*4&@&"S(#%(40$(:,&0"(%20%(%2&+( ?#?('*%('&:&$$0"#,+(8'?&"$%0'?(2*4(%*(R%(0,,(*Q(%2&(F#&:&$(%*K&%2&"(%*(60_&(0 10,0':&?(6&0,B M@&"(20,Q(*Q(:2#,?"&'(cjCld(:2*$&(0:%#@#%#&$(4#%2(F&&"$(42&'(0$_&?(420%(_#'?$(*Q 0:%#@#%#&$(4*8,?(60_&(%2&6(40'%(%*(&I&":#$&(6*"&B(;2&($&:*'?(6*$%(Q"&[8&'%("&$F*'$&( 40$(0:%#@#%#&$(0$(F0"%(*Q(0'(0%2,&%#:(%&06(cbfldS(Q*,,*4&?(1+(0:%#@#%#&$(+*8(:0'(?*(1+( +*8"$&,Q(cECld(0'?(0:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$(cfldB \2&'(0$_&?(%*($&,&:%(0(F2"0$&(%20%(?&$:"#1&?( W2&0,%2+SZ(kel(*Q(%2&(:2#,?"&'(:2*$&(W'8%"#^ %#*8$(&0%#'KSZ(Q*,,*4&?(1+(jOl(42*(:2*$&( WF2+$#:0,,+(R%Z(0'?(jDl(42*(:2*$&(W0:%#@&BZ

38% ;2#'_(01*8% nutrition A*('*%(%2#'_ 01*8%('8%"#%#*'

62% M@&"(20,Q(*Q(%2&(:2#,?"&'(%2#'_(01*8%(2*4( '8%"#%#*8$(0(Q**?(#$(1&Q*"&(%2&+(&0%(#%B( g*4&@&"S(Oal(#'?#:0%&?(%2&+(?*('*%(%2#'_( 01*8%('8%"#%#*'0,(:*'%&'%(0%(0,,B(

;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?( %20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ( %2&$&S(kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&( 28'K"+S(EOl(0%&($'0:_$(*8%(*"(1*"&?*6S( EOl(1&:08$&(%2&+(,#_&?(%2&(%0$%&(*Q(%2&( $'0:_$S(el(1&:08$&(%2&+(4&"&(*QQ&"&?( Q**?(1+(0'*%2&"(0'?(jl(1&:08$&(%2&+(Q&,%( 8'20FF+(*"($0?B((

M@&"(20,Q(*Q(%2&(:2#,?"&'(cjCld("&F*"%&?(%20%(%2&#"(F0"&'%$($*6&%#6&$(F0"%#:#F0%&(#' F2+$#:0,(0:%#@#%+(4#%2(%2&6B(>'*%2&"(Eel("&F*"%&?(%20%(%2&+(*Q%&'(F0"%#:#F0%&(#' F2+$#:0,(0:%#@#%+(4#%2(%2&#"(F0"&'%$S(0'?(EDl(@&"+(*Q%&'B((MQ(%2&(%*%0,("&$F*'?&'%$S(*',+( Eal(#'?#:0%&?(%20%(%2&+('&@&"(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(%2&#"(F0"&'%$B ;2&(:2#,?"&'(:2*$&(%2&("&$F*'$&(W'*%(0%(0,,Z(cbEld(42&'(0$_&?(2*4(#'h8&':&?(%2&+(0"&( 1+(420%(%2&#"(Q"#&'?$(0"&(&0%#'KB(;2#$("&$F*'$&(40$(Q*,,*4&?(1+(W$*6&420%(#'h8&':&?Z( cODldS(0'?(W'*%($8"&Z(cCCldB(>(%*%0,(*Q(ECl(#'?#:0%&?(%20%(%2&+(4&"&(W#'h8&':&?Z(*"( W@&"+(#'h8&':&?Z(1+(%2&#"(F&&"$(&0%#'K(201#%$B ;2&(60N*"#%+(*Q(:2#,?"&'(ckfld($0#?(%20%(%2&#"(F0"&'%$($F&0_(4#%2(%2&6(01*8%(&0%#'K( 2&0,%2+S(0'?(ffl(#'?#:0%&?(F0"&'%$(%0,_(01*8%(1&#'K(F2+$#:0,,+(R%B((G'%&"&$%#'K,+S(kEl( #'?#:0%&?(%20%(%2&#"(F0"&'%$(0"&('*%(%0,_#'K(%*(%2&6(01*8%(%2&#"(4&#K2%B ;2&(60N*"#%+(*Q(:2#,?"&'(caDld($0#?(%20%(%2&+(4*8,?(1&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S( 18%(%2&("&60#'?&"(*Q(:2#,?"&'(#'?#:0%&?(%2&+(4*8,?('*%(&0%('8%"#%#*8$(Q**?$B

Campaign Plan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fCB

4


Objective 1: To present a consistent appearance  across campaign elements to brand “Let’s Get Fit  Together” Strategy 1: To present a consistent appearance across campaign  elements 

Rationale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

Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and  adapted for campaign elements ;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(%2&6&("&@*,@&$(0"*8'?(%2&(#?&0(*Q(WR%%#'K(%*K&%2&"Z(%2&('86&"*8$( 0$F&:%$(*Q(K**?(2&0,%2($8:2(0$(R%%#'K(%*K&%2&"(10,0':&?(6&0,$(4#%2("&K8,0"(&I&":#$&S(%* &':*8"0K&(0'?(&6F*4&"(F0"&'%$(0'?(:2#,?"&'(%*(&'K0K&(#'(2&0,%2+(,#Q&$%+,&$(%20%(4#,,(2&,F(:*610%( 0'?(F"&@&'%(:2#,?2**?(*1&$#%+B(J&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0$$*:#0%&( 1*%2(2&0,%2+(&0%#'K(0'?(F2+$#:0,(0:%#@#%+(4#%2(420%(#%(6&0'$(%*(1&(2&0,%2+B

Tactic 2: Develop promotional materials 706F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'(0'?(%2&#"(F0"&'%$(4&"&(&$$&'%#0,B( J&$&0":2(#'?#:0%&?(%20%(F0"&'%$(0"&('*%("*8%#'&,+(%0,_#'K(%*(%2&#"(:2#,?"&'(01*8%((4&#K2%( cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:dS($*(F"*6*%#*'0,(60%&"#0,$(Q*:8$&?(*' &':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(2&0,%2#&"(,#Q&$%+,&$B(;2&(60%&"#0,$( &IF"&$$(%2&(#6F*"%0':&(*Q(10,0':&?(6&0,$S(%2&(#6F*"%0':&(*Q(F0#"#'K(&I&":#$&(4#%2(2&0,%2+( &0%#'K(0'?(%2&(#6F*"%0':&(*Q(?*#'K(?#QQ&"&'%(%+F&$(*Q("&K8,0"(&I&":#$&B(;&0:2#'K(:2#,?"&'( 0'?(F0"&'%$(2*4(%*(60_&([8#:_S(&0$+($'0:_$(4*8,?(#?&0,,+(&':*8"0K&(F81,#:$(%*(&'K0K&(#'( %2&$&($#6F,&(,#Q&$%+,&(:20'K&$B(

Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of  Bloomington (BGCB) X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z(;"#F,&(L,0+(F"*K"06(c$&&(M1N&:%#@&(C(1&,*4d(4#%2(*8"( H'#%&?(\0+(F0"%'&"(%2&()Y7)S(4&(8$&?(:20,_(%*(4"#%&(:06F0#K'(6&$$0K&$(*'(%2&($#?&40,_(*8%$#?&( *Q(%2&()Y7)(Q0:#,#%+(%*(&':*8"0K&(F0"&'%$(%*(&'"*,,(%2&#"(:2#,?"&'(#'(%2&(F"*K"06(0'?(%*(&':*8"0K&( :2#,?"&'(%*(?&$#"&(F0"%#:#F0%#*'(#'(%2&(F"*K"06B

5


Objective 2: To increase awareness of childhood  obesity among children ages 8 to 14 in Monroe  County during February Strategy 1: Partner with the Boys & Girls Clubs of Bloomington  (BGCB) to spread key childhood obesity preventative messages Rationale:((;2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&$(6#$$#*'(*Q(%2&()Y7)(F"*@#?&?(0 F&"Q&:%(WR%Z(Q*"(*8"(:06F0#K'B(;2&()Y7)(20$(0(,0"K&(6&61&"$2#F(*Q(:2#,?"&'(4#%2#'(%2&( :06F0#K'V$(%0"K&%(0K&(K"*8FS(0'?(%2&$&(:2#,?"&'(4#,,(0,$*($&"@&(0$(0610$$0?*"$(#'(%2&#"($:2**,$(%*( $F"&0?(_&+(WX&%V$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$B

Tactic 1: Teach four (4) “Mind” classes to BGCB participants

G'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(0(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play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

Tactic 2: Teach four (4) “Body” classes to BGCB participants

>,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play(W)*?+Z(F"*K"06(40$(?&@&,*F&?( %*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?("&:&#@&(fD(6#'8%&$(*Q(&I&":#$&( *'(?0+$(%2&(:,0$$(40$(%08K2%B(L"#*"(%*(%2&($%0"%(*Q(%2&(F"*K"06S(F0"%#:#F0'%$(:*6F,&%&?(0(F"&^%&$%(#'( 42#:2(%2&+(F&"Q*"6&?(&0:2(*Q(%2&(@0"#*8$(&I&":#$&$(%2&+(4*8,?(6*"&(01*8%(?8"#'K(%2&(Q*8"(W)*?+Z( :,0$$&$B(=*:8$(K"*8F(R'?#'K$(:,&0",+(#'?#:0%&?(0('&&?(Q*"("*8%#'&(&I&":#$&B

Tactic 3: Prepare individual binders with graphs for each class participant to track his or her progress over the course of the “Body”  program G'?#@#?80,(1#'?&"$(4&"&(F"&F0"&?(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06( F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$B(;2#$(%0:%#:(40$( *FF*"%8'#$%#:(#'(%20%(#Q(:2#,?"&'(0"&(01,&(%*($&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'( &I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&(F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"( %2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(

Tactic 4: Send home promotional packets with BGCB participants that  -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$ physical activity

Triple Play(F0"%#:#F0'%$(#'@*,@&?(%2&#"(F0"&'%$(#'(%2&(F"*K"06(1+(("&#'Q*":#'K(_&+(6&$$0K&$(*Q(%2&( WX&%V$(Y&%(=#%(;*K&%2&"BZ

6


Tactic 5: Host a Zumba event for BGCB participants >(OD^6#'8%&(m8610(:,0$$S(,&?(1+(0(F"*Q&$$#*'0,(m8610(#'$%"8:%*"S(F"*@#?&?(Q8'S(Q0$%^F0:&?(?0':&( 6*@&6&'%$(%*(68$#:B(M8"(Q*:8$(K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6( %&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?($*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K( F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q(:*668'#:0%#*'B

Strategy 2: Reach out and partner with a student organization to  further promote and spread “Let’s Get Fit Together” messages Rationale: L0"%'&"#'K(4#%2(0'(GH($%8?&'%(*"K0'#/0%#*'(%20%(4*"_$(4#%2(:2#,?"&'(4#%2#'( *8"(%0"K&%(0K&(K"*8F(4*8,?(F"*@#?&(0'*%2&"(40+(%*("&0:2(6*"&(:2#,?"&'(4#%2(_&+( :06F0#K'(6&$$0K&$(0'?(Q8"%2&"(1"0'?(%2&(:06F0#K'B

Tactic 1: Partner with College Mentors for Kids and teach a nutrition  1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%) 7*,,&K&(3&'%*"$(=*"(!#?$S(0'(GH($%8?&'%(*"K0'#/0%#*'S(0$$#$%&?(4#%2(%&0:2#'K(&,&6&'%0"+($:2**,( $%8?&'%$(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#%#*'(0'?( "&K8,0"(&I&":#$&B(;2&(,&$$*'("&h&:%&?(%2&(%&06V$("&$&0":2(R'?#'K$(0'?(Q*:8$&?(*'(2*4(K**?( '8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(*@&"0,,(2&0,%2(0'?([80,#%+(*Q(,#Q&B(;2&(,&$$*'( 0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_(581$%#%8%&$B

Tactic 2: Participate with College Mentors for Kids mentors and participants in physically active physical activities 7*,,&K&(3&'%*"$(Q*"(!#?$(,&0?&"$S()0%&60'(%&06(0'?($%8?&'%(F0"%#:#F0'%$(&'K0K&?(#'($&@&"0,(Q8'S( F2+$#:0,,+(:20,,&'K#'K(K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%( &':*8"0K#'K(_#?$(%*($%0+(0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?( $%0@&(*QQ(*1&$#%+B

Strategy 3: Host an open health and wellness event for the greater  Monroe County community Rationale: ;2#$(WX&%V$(Y&%(=#%(;*K&%2&"Z(:*668'#%+(&@&'%(4*8,?(F"*@#?&(0(:8,6#'0%#'K( 040"&'&$$(&@&'%(%*(&':*8"0K&(1*%2(F0"&'%$(0'?(:2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%( 4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B

Tactic 1: Include a presentation on nutrition and physical activity to  educate attendees on the importance of living healthy, active lifestyles ;2&(F"&$&'%0%#*'(#'@#%&?(F0"%#:#F0'%$(%*(#'%&"0:%(%*(0,,*4(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+( &'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$:8$$#'K(%2&#"(*4'(2&0,%2(201#%$B

7


Tactic 2: Provide attendees with a coloring activity to be completed at  the event to reinforce “Let’s Get Fit Together” messages and demonstrate identifying and understanding of key nutrition habits =*:8$(K"*8F(R'?#'K$(#'?#:0%&?(%20%(60'+(:2#,?"&'(8'?&"$%0'?(%2&(#6F*"%0':&(*Q(,#@#'K(0(2&0,%2+( ,#Q&$%+,&S(18%('*%(60'+(:2#,?"&'(0:%80,,+(8'?&"$%0'?(420%(:*6F*'&'%$(*Q(0(2&0,%2+(,#Q&$%+,&(,**_( ,#_&B(>%(%2&(&@&'%S(0%%&'?&&$(F0"%#:#F0%&?(#'(0(:*,*"#'K(0:%#@#%+(%*(F"*@#?&(%2&#"(#?&0(*Q(0(2&0,%2+S( 10,0':&?(6&0,B

Tactic 3: Lead attendees in physically active games that incorporate ,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$ the event ;2&(F2+$#:0,(0:%#@#%+(:*6F*'&'%(*Q(%2&(4&,,'&$$(&@&'%(0,,*4&?(%2&()0%&60'(%&06(%*(N*#'(%2&( 0%%&'?&&$(#'(Q8'S(F2+$#:0,,+(0:%#@&(K06&$(%20%("&#'Q*":&?(%2&(:*':&F%$(F"&@#*8$,+(,&0"'&?(Q"*6(%2&( ,&$$*'(*'('8%"#%#*'(0'?(R%'&$$B

Strategy 4: Use Internet communication tools to spread “Let’s Get  Fit Together” campaign awareness and educate publics on the effects of obesity and how to prevent it Rationale: J&$&0":2(R'?#'K$(#,,8$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$(%*(,#@&(0( 2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q(:*668'#:0%#*'(%**,$B()&:08$&(*Q(%2&(#':"&0$#'K( F*F8,0"#%+(*Q(%2&(G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S($&@&"0,(?#QQ&"&'%(G'%&"'&%( :*668'#:0%#*'(%**,$(4&"&(8$&?(%*("&0:2(*8"(%0"K&%(F81,#:$B

Tactic 1: Establish LetsGetFitTogether.com as the site for all campaign  Internet communications ;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$(&$%01,#$2&?(0'?(?&$#K'&?($*(%20%(8$&"$(:*8,?(R'?( :*6F,&%&(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*($*:#0,( 6&?#0($#%&$B(

Tactic 2: Create “Let’s Get Fit Together” social media accounts 5*:#0,(6&?#0(0::*8'%$(4&"&(8$&?(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(%2&( :06F0#K'(4&1$#%&B(;2&$&(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(01*8%(:06F0#K'( F"*K"&$$(0'?(#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B

Tactic 3: Create videos that teach publics how to engage in healthy lifestyles

;4*($2*"%(@#?&*(,&$$*'$(4&"&(:"&0%&?(%20%($2*4&?(%&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?( ?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(;2&(@#?&*$("&#'Q*":&?(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_( 6&$$0K&$(%20%("&$&0":2(#'?#:0%&?(4&"&('&&?&?B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S( %2&(@#?&*$(4&"&(6&0'%(%*(&':*8"0K&(:2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$( %0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B

8


Objective 3: To increase media coverage of the  “Let’s Get Fit Together” campaign and the topic of  childhood obesity Strategy 1: Inform media of key childhood obesity issues Rationale: .?8:0%#'K(%2&(,*:0,(:*668'#%+(01*8%(:2#,?2**?(*1&$#%+(%*(F"*@#?&("&0?&"$( 0'?(,#$%&'&"$(4#%2(0::8"0%&(#'Q*"60%#*'(40$(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?( #$$8&$(%*(,0"K&(08?#&':&$B

Tactic: Create a press release outlining the “Let’s Get Fit Together”  campaign and the issue of childhood obesity  ;2&("&,&0$&(?&$:"#1&?(%2&(F"&@0,&':&(*Q(%2&(F"*1,&6(,*:0,,+(0'?(#'Q*"6&?(%2&(6&?#0(*Q(%2&(WX&%V$( Y&%(=#%(;*K&%2&"Z(:06F0#K'B

Strategy 2: Encourage media coverage by creating events that  appeal to children and parents of Monroe County Rationale:(;*(K0#'(6&?#0(:*@&"0K&(*Q(%2&(:06F0#K'(0'?(#%$(&@&'%$S(&':*8"0K#'K(6&?#0( :*@&"0K&(40$(&$$&'%#0,(%*(#'Q*"6#'K(%2&(:*668'#%+B

Tactic: Invite local media to the “Let’s Get Fit Together” wellness event  through press releases >(L5>(40$($&'%(%*(,*:0,("0?#*($%0%#*'$(42#:2(Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4( #6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%(:2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(;2&(L5>(#'@#%&?(,#$^ %&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&(:*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%( 4*8,?(1&(2&,?B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$("&Q&"&':&?B

Evaluation

Objective 1: To present a consistent appearance across campaign  elements to brand “Let’s Get Fit Together” Outcome: 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

9


Objective 2: To increase awareness of childhood  obesity among children ages 8 to 14 in Monroe  County during February Outcome: SUCCESS ;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#% ;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+( 0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S( 0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q( :2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?( ,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ( W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&( 2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'( 2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06( 2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&( F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(%*(%2&(:2#,?"&'(0%(%2&(1&K#''#'K( *Q(%2&(F"*K"06B(;2&(F*$%^%&$%S(40$(0?6#'#$%&"&?(0Q%&"(%2&( F"*K"06(40$(:*6F,&%&?B(L0"%#:#F0'%$V(8'?&"$%0'?#'K(*Q(%2&(F0"%$( *Q(0(10,0':&?(6&0,($#K'#R:0'%,+(#':"&0$&?(0Q%&"(%2&(:*':,8$#*'(*Q( %2&(Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?#'K(*Q(%2&(#6^ F*"%0':&(*Q(?0#,+(&I&":#$&B( 72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2& 6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"(706F0#K'Z(0'?($2*4&?( %20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,( 0:%#@#%+(0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'B( >Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q(F0"%#:#^ F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&( #'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld(42*(0%%&'?&?(%2&( 7*668'#%+(\&,,'&$$(.@&'%("&F*"%&?(%20%(%2&+(4#,,(%2#'_(6*"&( Q"&[8&'%,+(01*8%(420%(%2&+(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$(#'(%2&( Q8%8"&B(

%*(%2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K( %2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+( 8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$( %2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%( cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?( %2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B(

Objective 3: To increase media coverage of the  “Let’s Get Fit Together” campaign and the topic  of childhood obesity Outcome: SUCCESS

;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B( ;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&( %2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$( "&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?( "&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*( $%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'(?0#,+(),**6#'K%*'('&4$F0F&"S( The Herald­TimesS(F#:_&?(8F(%2&('&4$("&,&0$&(*'(=&1B(CES(CDECS( 0'?(%2&(0"%#:,&(0,$*(0FF&0"&?(*'(The Herald­Times(M',#'&B(;2#$( Q&0%8"&(0"%#:,&(&6F20$#/&?(%2&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%( ;*K&%2&"Z(:06F0#K'(0'?(%2&(Q*"%2:*6#'K(:*668'#%+(4&,,'&$$( &@&'%(?&%0#,$B(The Herald Times(20$(0(?0#,+(:#":8,0%#*'(*Q(01*8%( CaSDDDB(X*:0,(*',#'&(:*668'#%+(:0,&'?0"$S(,#_&(G'?#0'0L81,#:3&^ ?#0B:*6(4&"&(8$&?(%*(F81,#:#/&(%2&(7*668'#%+(\&,,'&$$(.@&'%B((

Conclusion

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c5&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S( 0'?(>6&"#:0'$('&&?(%*(:*'%#'8&(%*(0??"&$$(:2#,?2**?(*1&$#%+(0'?( 4*"_(%*(&':*8"0K&(2&0,%2#&"(,#Q&$%+,&$(Q*"(:2#,?"&'B 0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&$(4&"&(:"&0%&?(0'?(,#'_&?(

10


Appendix A: Research Secondary Research 12 5#%80%#*'(>'0,+$#$ 16

14 5\M;(>'0,+$#$ 15 )#1,#*K"0F2+

3&&%#'K(58660"#&$ 16 )Y7) 17 GH(g&0,%2

Primary Research 18 =*:8$(Y"*8F$ 18 31

42

J&[8&$%(Q*"(L&"6#$$#*'(Q*"(L0"&'%$ 19 Questions 20 ;"0'$:"#F%(E 26 ;"0'$:"#F%(C o8&$%#*''0#"& 31 J&[8&$%(Q*"(L&"6#$$#*'(%*(7*'?8:%(J&$&0":2(#'(5:2**,$ 36 J&$&0":2(>$$&'%(=*"6 37 G'$%"8:%#*'$(Q*"(;&0:2&"$(%*(>?6#'#$%&"(o8&$%#*''0#"&$ 38 o8&$%#*''0#"& 40 o8&$%#*''0#"&(>'0,+$#$ J&$&0":2(7*'%0:%(X#$%

11


Secondary Research =*"(%2&(R"$%(%#6&(#'(%4*(:&'%8"#&$S(>6&"#:0'(:2#,?"&'(:0'(0'%#:#F0%&(0(,*4&"(,#Q&( &IF&:%0':+(%20'(%2&#"(F0"&'%$(?8&(%*(F**"('8%"#%#*'(0'?(0(,0:_(*Q(F2+$#:0,(0:%#@#%+S(?&$F#%&( Situation Analysis

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ej%2(F&":&'%#,&(Q*"(%2&#"(0K&(0'?($&I(10$&?(*'(%2&#"(1*?+(60$$(#'?&I(c)3GdS(0( $:#&'%#R:(40+(*Q(&@0,80%#'K(1*?+(Q0%B(72#,?"&'(0"&(:*'$#?&"&?(*@&"4&#K2%(#Q(%2&+(0"&( 1&%4&&'(%2&(aj%2(0'?(ej%2(F&":&'%#,&(0'?(Q0:&(%2&("#$_(*Q(1&:*6#'K(*1&$&B 30'+(F"&@&'%01,&(Q0:%*"$(:*'%"#18%&(%*(%2&(F"&@0,&':&(*Q(:2#,?2**?(*1&$#%+B(Y&'&"0,,+S( :2#,?"&'(&0%(6*"&(:0,*"#&$(0'?(&I&":#$&(,&$$(%20'(%2&+(?#?(1&Q*"&(%2&(Eea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pZ(:06F0#K'S(Q*"(&I06F,&S(K0"'&"&?(68:2( 0%%&'%#*'(?8"#'K(#%$(#'%"*?8:%#*'(#'(CDEDB(G%(0%%&6F%&?(%*("&0:2(_&+($%0_&2*,?&"$(,#_&( F0"&'%$S(?*:%*"$(0'?(:2#,?"&'(%*(&':*8"0K&(%2&6(%*(4*"_(%*K&%2&"(%*($%*F(:2#,?2**?( *1&$#%+B(g*4&@&"S(%2&(:06F0#K'(20$('*%("&0:2&?(:2#,?"&'(0$(68:2(0$(*%2&"(F81,#:$(,#_&(

12


$:2**,(0?6#'#$%"0%*"$(0'?(F0"&'%$B(;2#$(#,,8$%"0%&$(%2&('&&?(Q*"(*'^ K*#'K(:*668'#:0%#*'$(?#"&:%&?(%*40"?(:2#,?"&'B(;2&($%0%&(*Q(G'?#^ 0'0(Q0:&$(0($#6#,0"(?&60'?B(\2#,&(%2&(G'?#0'0(5%0%&(A&F0"%6&'%( *Q(g&0,%2(#$(Q*:8$&?(*'("&?8:#'K(%2&(F"&@0,&':&(*Q(*1&$#%+(#'(%2&( K&'&"0,(F*F8,0%#*'(*@&"(%2&('&I%(R@&(+&0"$S(42#:2(:*8,?(0QQ&:%(%2&( 3*'"*&(7*8'%+(F*F8,0%#*'S(#%(20$(+&%(%*(#$*,0%&(:2#,?2**?(*1&$#%+B >(3*'"*&(7*8'%+(F"*K"06S(YBMB>BXB(cY&%(M'1*0"?(g&0,%2+ X#@#'KdS(40$(#'%"*?8:&?(,0$%(+&0"(%*(2&,F(*@&"4&#K2%(:2#,?"&'( ?&@&,*F(2&0,%2#&"(&0%#'K(0'?(&I&":#$&(201#%$B(L&?#0%"#:(F2+$#:#0'$( "&:*66&'?&?(%2&(F"*K"06V$(F0"%#:#F0'%$B(;2&(YBMB>BXB(F"*K"06S( 0?6#'#$%&"&?(1+(%2&(G'?#0'0(H'#@&"$#%+(g&0,%2(2*$F#%0,S(4*"_$( 4#%2(:*668'#%+(F0"%'&"$(,#_&($:2**,$(0'?(F0"_$(0'?("&:"&0%#*'( ?&F0"%6&'%$(%*("&0:2(*@&"4&#K2%(:2#,?"&'(?8"#'K(%2"&&(0''80, EC^4&&_($&$$#*'$B(7**"?#'0%*"$(*Q(%2&(YBMB>BXB(F"*K"06(6&0$8"&( %2&(F"*K"06V$($8::&$$(1+(0(?&:"&0$&(#'(%2&(F0"%#:#F0'%$V()3GB()8%( &@&'(4#%2(%2#$(F"*K"06S(%2&(37757(,0:_$(0($%"*'K(2&0,%2(#'#%#0%#@&( #'(#%$($:2**,$(?&$F#%&(%2&(Q0:%(%20%(0(%2#"?(*Q(#%$($%8?&'%$($%"8KK,&( 4#%2(*1&$#%+B

42#:2(60+("&@&0,($F&:#R:(0"&0$(*Q(#'Q*"60%#*'('&&?$B(>$(0'(0??&?( 1&'&R%S(:2#,?"&'(42*(%0_&(F0"%(#'(%2&()Y7)(0:%#@#%#&$(:0'($&"@&(0$( 0610$$0?*"$(#'(%2&#"($:2**,$(%*("&#'Q*":&(420%(#$(,&0"'&?(%2&"&B )0$&?(*'("&:*66&'?0%#*'$(Q"*6(g0''02(X08K2,#'(0'?(`&QQ( )0,?4#'S(%2&(GH(LJ55>()0%&60'(%&06(60?&(%2&(?&:#$#*'(%*(Q*:8$( #%$("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB( ;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2(R'?#'K$(%20%( "&@&0,&?(%20%(:2#,?"&'(#'(%2#$(0K&("0'K&(0"&(#6F"&$$#*'01,&S(1&K#'^ '#'K(%*(%2#'_(#'?&F&'?&'%,+(*Q(%2&#"(F0"&'%$(0'?(60_&(%2&#"(*4'( :2*#:&$B( >Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(%2&(GH(LJ55> )0%&60'(%&06(40'%&?(%*(R'?(*8%(420%(6&$$0K&$(:2#,?"&'(,#@#'K(#'( 3*'"*&(7*8'%+(0K&$(a(%*(Eb(20@&(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K( 2&0,%2+(0'?(&I&":#$#'K(0'?(420%(,&0"'#'K(K0F$("&60#'B(G%(40$('&:^ &$$0"+(%*(R'?(*8%(420%(2&0,%2^"&,0%&?(1&20@#*"$(#'(:2#,?"&'(4&"&( 0,"&0?+(#'(F,0:&B(;2&(%&06(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'( :*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"( *@&"0,,(2&0,%2B

;2"*8K2*8%(%2&(GH(LJ55>()0%&60'(%&06V$($&:*'?0"+("&$&0":2( F"*:&$$S(0(,*:0,(0?@*:0%&V$('06&("*8%#'&,+(&6&"K&?B(g0''02( X08K2,#'S(%2&(M1&$#%+(G'%&"@&'%#*'(0'?(L"*K"06(7**"?#'0%*"(0%( G'?#0'0(H'#@&"$#%+(g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`&QQ()0,?4#'S(0'?(2#$( ?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&(%20%(4*8,?(0??"&$$(%2&(Wg&0,%2+( X#Q&$%+,&$Z(#'#%#0%#@&(*Q(%2&(7,81$V(6#$$#*'B(;2&()Y7)(0,$*(F"*@#?&$( 0::&$$(%*(0("0'K&(*Q(:2#,?"&'(Q"*6(?#QQ&"&'%($*:#*&:*'*6#:(:,0$$&$S(

13


Secondary Research SWOT Analysis

;2&(%&06(0$$&61,&?(%2#$(:20"%(%*("&0?#,+( #?&'%#Q+(%2&($%"&'K%2$S(4&0_'&$$&$S( *FF*"%8'#%#&$(0'?(%2"&0%$(8':*@&"&?(?8"#'K( $&:*'?0"+("&$&0":2(Q*"(%2&($#%80%#*'( 0'0,+$#$B

Strengths -((\#?&$F"&0?("&:*K'#%#*'(*Q(F"*1,&6

Weaknesses -((L**"(&0%#'K(0'?(&I&":#$&(201#%$(06*'K (:2#,?"&'(&I#$%$

-((58FF*"%(0@0#,01,&(Q"*6(:*668'#%+S( )Y7)(0'?(37757

-((H'2&0,%2+(:2*#:&$(6#K2%($&&6(&0$#&"

-((560,,S(2*$F#%0,^10$&?(F"*K"06(Q*"( *@&"4&#K2%(:2#,?"&'(8'?&"40+

-((L0"&'%$S($:2**,$(0'?(0Q%&"^$:2**,( F"*K"06$(:*'%"#18%&(%*(F"*1,&6

Opportunities

Threats

-((T*8'K(:2#,?"&'(#6F"&$$#*'01,&

-((L"*1,&6(4#,,(:*'%#'8&(%*(K&%(4*"$&( 4#%2*8%(68,%#^Q0:&%&?(F,0'

-((>1#,#%+(%*(:*'?8:%("&$&0":2(#'(37757( $:2**,$ -()Y7)V$(?&$#"&(%*(F"*6*%&(2&0,%2(#'( 7,81V$(:2#,?"&' -(()+(0:%#@0%#'K('&4(0%%&'%#*'S(F"*1,&6( :0'(1&(0??"&$$&?

14


Secondary Research Bibliography

!"0:2&S(AB(cCDECS(`0'80"+(ECdB(G$()3G(&@&"(;3GU(7PPB(J&%"#&@&?( Q"*6(2%%F<qq$:2**,$*Q%2*8K2%B1,*K$B:''B:*6qCDECqDEqECq#$^16#^ &@&"^%6#q

CDEE^CDEf(G'?#0'0(5%0%&(g&0,%2(G6F"*@&6&'%(L,0'B(G'?#0'0(5%0%&( A&F0"%6&'%(*Q(g&0,%2B

X&%V$(3*@&p(J&%"#&@&?(Q"*6(2%%F<qq444B,&%$6*@&BK*@

>1&,$*'S(JB(cCDECS(`0'80"+(EfdB(X&0"'#'K(%*(1&(X&0'B(;2&( P&4(T*"_(;#6&$B(J&%"#&@&?(Q"*6(2%%F<qq444B'+%#6&$B :*6qCDECqDEqEkq2&0,%2q,&0"'#'K^%*^1&^,&0'B2%6,Ur"sE]2F4

M,$20'$_+S(5B(`B(cCDDjdB(>(L*%&'%#0,(A&:,#'&(#'(X#Q&(.IF&:%0':+( #'(%2&(H'#%&?(5%0%&$(#'(%2&(CE$%(7&'%8"+B(P&4(.'K,0'?(`*8"'0,(*Q( 3&?#:#'&S(OjCcEEdS(EEOa^EEbjB(?*#<(EDBEDjfqP.`3$"DbOkbO

)*+$(](Y#",$(7,81$(*Q(>6&"#:0B(J&%"#&@&?(Q"*6(2%%F<qq444B1K:0B *"KqL0K&$q#'?&IB0$FI

L"&@&'%M1&$#%+B'&%B(J&%"#&@&?(Q"*6(2%%F<qq444BF"&@&'%*1&$#%+B '&%q

7&'%&"$(Q*"(A#$&0$&(7*'%"*,(0'?(L"&@&'%#*'B(J&%"#&@&?(Q"*6( 2%%F<qq444B:?:BK*@q*1&$#%+q:2#,?2**?q

J*$&'$%#&,S(;B(cCDEEdB(g*4(L&*F,&(70'(X&0"'(>1*8%(;2&#"(X*:0,( 7*668'#%+B(L&4(J&$&0":2(7&'%&"B

7,#'&S(!B(cCDDjdB(72#,?(M1&$#%+(#'(G'?#0'0<(>(Y"*4#'K(L81,#:( L*,#:+(7*':&"'(cE$%(&?BS(9*,B(OS(J&FBdB(),**6#'K%*'S(GP<(7&'%&"(Q*"( .@0,80%#*'(0'?(.?8:0%#*'(L*,#:+S(G'?#0'0(H'#@&"$#%+B

5%&#'1&"KS(XB(cCDDjdB(7*K'#%#@&(0'?(>QQ&:%#@&(A&@&,*F6&'%(#'(>?*^ ,&$:&':&B(5:#&':&(A#"&:%S(ecCdS(fe^kb

7**"?#'0%&?(g&0,%2(G$$8&$(7*66#%%&&B(3*'"*&(7*8'%+(7*668^ '#%+(5:2**,(7*"F*"0%#*'B(J&%"#&@&?(Q"*6(2%%F<qq444B6::$:B'&%q $81$#%&q?#$%qF0K&q:**"?#'0%&?^2&0,%2^#$$8&$(:*66#%%&&^jCEj Y#",$(G':B(J&%"#&@&?(Q"*6(2%%F<qq444BK#",$#':B*"Kq#'?&IB2%6, G'?#0'0B(cCDEES(30":2(DOdB(7&'%&"$(Q*"(A#$&0$&(7*'%"*,(0'?(L"&^ @&'%#*'B(J&%"#&@&?(Q"*6(2%%F<qq444B:?:BK*@q*1&$#%+q$%0%&F"*^ K"06$qQ8'?&?$%0%&$q#'?#0'0B2%6, G'?#0'0(g&0,%2+(\&#K2%(G'#%#0%#@&B(J&%"#&@&?(Q"*6(2%%F<qq444B #'2&0,%2+4&#K2%B*"KqjCeB2%6 G'?#0'0(H'#@&"$#%+(g&0,%2(^(g&,F(X*:0,(L"*K"06(=#K2%#'K(72#,?^ 2**?(M1&$#%+(\#'(0(P0%#*'0,(>40"?B(G'?#0'0(H'#@&"$#%+(g&0,%2( ^(),**6#'K%*'B(J&%"#&@&?(Q"*6(2%%F<qq444B#82&0,%21,**6#'K%*'B *"Kq4%'qL0K&B0$FUL0K&GAs\;PDDEDfC

58"@&+(>??"&$$&$(37757(P8%"#%#*'B(cCDECS(`0'80"+(EadB(G'?#0'0( A0#,+(5%8?&'%B(J&%"#&@&?(Q"*6(2%%F<qq444B#?$'&4$B:*6q'&4$q $%*"+B0$FIU#?sabebf ;0_&(>:%#*'B(c'B?BdB(L,0+(A0+(CDEEB(J&%"#&@&?(Q"*6(2%%F<qq 1,**6#'K%*'B#'BK*@q?*:86&'%$q@#&4A*:86&'%BF2FU?*:86&'%r #?sfDfe ;2&(J*,&(*Q(3&?#0(#'(72#,?2**?(M1&$#%+B(cCDDbdB(;2&(g&'"+(`B( !0#$&"(=06#,+(=*8'?0%#*'B ;"#F,&(L,0+B()*+$(0'?(Y#",$(7,81$(*Q(>6&"#:0B(J&%"#&@&?(Q"*6( 2%%F<qq1K:0B*"Kq420%4&?*q5F*"%$=#%'&$$J&:"&0%#*'qL0K&$q;"#^ F,&L,0+A&%0#,B0$FI

15


Secondary Research

W?0'K&"*8$Z(*8%$#?&S(*',+(F,0''&?(0:%#@#%#&$i(>,$*S(1&:08$&(*Q(%20%S( *8%$#?&(4*",?(0:%80,,+('*%(%20%($:0"+ t(5*6&(:2#,?"&'(?*('*%(20@&(0::&$$(%*(%2&$&(%+F&$(*Q(F,0''&?( Summary of Meeting with Jeff Baldwin, 0:%#@#%#&$(1&:08$&(%2&+(&#%2&"(?*('*%(20@&(%2&('&:&$$0"+("&$*8":&$( Executive Director of the Boys & Girls Clubs of  *"(%2&"&(0"&('*(F"*K"06$(#'(%2&#"(:*668'#%#&$B Bloomington, 11/18/11 t(P&&?(%*(1&(?#"&:%(4#%2(:2#,?"&'(0'?(:20,,&'K&(%2&6(u("&0,#%+(*Q( t(5&&(EjD^Efj(_#?$(0(?0+(0%(%20%(,*:0%#*' 1&#'K($&'$#%#@&(%*(:2#,?2**?(*1&$#%+(?*#'K(6*"&(?060K&(%20%(K**?S( t(`8$%($%0"%&?(2&0,%2+(,#Q&$%+,&$($&:%#*'(0%()Y7('0%#*'0,,+S(18%(20@&( $8K0":*0%#'K(*',+(4*"$&'#'K +&%(%*($%0"%(%20%($&K6&'%(0%(%2#$(,*:0%#*'(c&0:2(,*:0%#*'(*"K0'#/&?( t(M1&$#%+(Q"*6(,0+#'K(0"*8'?S(20'K#'K(*8%S(N8'_(Q"*6(F0"&'%$(u( $&F0"0%&,+S('*%(0,,(4#,,(#6F,&6&'%(%2#$(1"0:_&%d :*6F,&%&,+(F"&@&'%01,&S("0"&,+(Q"*6(6&%01*,#$6(*"(?#$&0$&S(_#?$( t(\0'%(6&0$8"01,&(*8%:*6&$(Q*"(F"*K"06S()3G(6&0$8"&?(1&Q*"&( '&&?(%*(8'?&"$%0'? F"*K"06(0'?(0Q%&"S(:*8'%(*Q(:0,*"#&$(18"'&?(Q*"(:2#,?"&'(%*($&& t(3&'%#*'&?(F81,#:(RK8"&$(%20%(0"&(*1&$&(1&#'K(W*_0+Z(4#%2(4&#K2%S( t(5&&_$(%*(2&,F(:2#,?"&'(8'?&"$%0'?(420%()3G(0'?(:0,*"#&$(6&0'( 18%(8'2&0,%2+(#$('*%(*_0+(1&:08$&(2#K2&"("#$_(*Q(?#01&%&$S(*%2&"( 0'?(2*4(%2&+("&,0%&(%*(4&#K2%(K0#' ?#$&0$&i(G'($*6&(40+$(20$(%*(?*(4#%2(2&0,%2(:0"&(0'?(2*,?#'K( t(.0",+(:20,,&'K&(4#,,(1&(%*(60#'%0#'(&I:#%&6&'%(#'(:2#,?"&'S( F&*F,&(0::*8'%01,&(1&:08$&(4&(?*'V%(40'%(%*(F0+(Q*"(*%2&"$V(10?( F0"&'%$(:*66#%%&?(%*(2&,F#'K(0%(2*6&S(K&%%#'K(F0$%(WQ0%(:06FZ($*"%( 1&20@#*"(^("0#$#'K(040"&'&$$(#'(_#?$(K*#'K(%*(1&(1&'&R:#0, *Q(F"*K"06S($&,,#'K(#'(F*$#%#@&(40+ t(=8'(Q0:%(%*("&$&0":2<('*%(&'*8K2([80,#R&?(F&*F,&(#'(6#,#%0"+( t(P&&?(%*("&$&0":2(420%(6*%#@0%&$(_#?$ 1&:08$&(*Q(2&0,%2(0'?(&?8:0%#*'(F"*1,&6$S($*(8'[80,#R&?(F&*F,&( t()Y7(?*&$(0(,*%(*Q(F2+$#:0,(0:%#@#%+(u(;"#F,&(L,0+S(560"%(3*@&$S( RK2%#'K(%2&(40"S(28K&(F"*1,&6(#'(>6&"#:0(#Q(+*8'K(F&*F,&(#'(%2#$( 560"%(Y#",$(c1*%2(560"%(F"*K"06$(0"&(&?8:0%#*'0,S(18%(4#%2( :*8'%"+('*%(&@&'([80,#R&?(2&0,%2+(&'*8K2(%*(RK2%(40"(18%(0"&(u( '8%"#%#*'(&,&6&'%dS(?0':&(:,81S(:+:,#'K(:,81 '&&?(2#K2&"(&IF&:%0%#*'$(*Q(+*8%2 t(58KK&$%#*'$(*Q(&I&":#$&(F"*K"06(0'?(K*#'K(%*(0'(&@&'%('*%( &I:#%#'K(%*(:2#,?"&'S(18%(6*%#@0%&?(1+(:**,(F&*F,&S(,#_&(0( $8::&$$Q8,(2*:_&+(F,0+&"S(:*6#'K(%*(%0,_(4#%2(%2&6(0'?( ?&6*'$%"0%#'K(%2&(F"*K"06$(%*(_#?$(#$(6*"&(&I:#%#'K t(P&&?(%*($&,,(F"*K"06(0$($F&:#0,S(h0$2+S(*F&'#'K(4#%2(@#$80,$ t(58KK&$%#*'(*Q(6#'#^%&06$(#'(*8"(F"*K"06(%*(:*6F&%&(0K0#'$%( &0:2(*%2&" t(3&'%*"(%20%(W,&0?$Z(F"*K"06(:0'(:*6&(0(:*8F,&(%#6&$(0(4&&_ t(P&&?(%*(:20"%(%2#'K$(F81,#:,+S($8:2(0$(F#:%8"&$(*Q(%&06(6&61&"$S( K"0F2(%20%($2*4$(:0,*"#&$(18"'&?S(&%:B(%*($2*4(F81,#:(0'?(:2#,?"&'( %2&("&$8,%$ t(70'(1&(0(F"#/&(Q*"(%&06$(0'?(040"?$(K#@&'(%*(#'?#@#?80,$S(,#_&( K"&0%&$%(#':"&0$&(0'?(*%2&"$S(K"0'?(F"#/&(:0'(1&($*6&%2#'K(%20%( "&,0%&$(%*(6*"&(0:%#@#%+ t(72#,?2**?(*1&$#%+(F"*1,&6(20$(%*(?*(4#%2(,*4(&IF&:%0%#*'$(*Q( +*8%2S(,0:_(*Q(:20,,&'K&S(_#?$(_&F%(#'?**"$(1&:08$&(#%(#$(

16


Secondary Research Summary of Meeting with Hannah Laughlin,  Community Health Educator of Obesity Intervention and Prevention, IU Health, 11/18/11 30#'("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'< EB(7"&0%&(0(:0%:2+('06& CB(g0@&(0($,*K0'(%20%(:0%:2&$(%2&(08?#&':&V$(0%%&'%#*' OB(g0@&(0'(#:*'(%20%(%2&(08?#&':&(:0'(,**_(8F(%*S(#Q('*%S(%2&(08?#^ &':&(4#,,('*%(1&,#&@&(%2&(F*#'% bB(\2#,&(%0"K&%#'K(%2&(:2#,?"&'S(?*('*%(Q*"K&%(%2&#"(F0"&'%$ M%2&"("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'< t(\2&'(:*668'#:0%#'K(6&$$0K&S($2*8,?($0+(#%(#$(2&0,%2(10$&?S( '&@&"(6&'%#*'(4&#K2%S(%2#$(:08$&$(%2&(*1&$&(F0"%#:#F0'%$(%*(Q&&,( &610""0$$&?(0'?(*%2&"(*1&$&(:2#,?"&'(%*(*F%('*%(%*(F0"%#:#F0%& t(30"_&%(6&$$0K&$(4#%2(0(4#?&("0'K&(*Q($*:#0,(K"*8F$(%20%(0,,($%8^ ?&'%$(:0'(0$$*:#0%&(4#%2(c#B&B(%2&(Q**%10,,(%&06S(:2&$$(:,81S(1**_( :,81S($%8?&'%(K*@&"'6&'%S(&%:Bd t(58"@&+(&0:2(%*(K&%(%2&(6*$%(0::8"0%&("&$8,%$ t(.',#K2%&'(%2&(F0"%#:#F0'%$(*'(2&0,%2+(#'#%#0%#@&$(1*%2(0%($:2**,( 0'?(0%(2*6& t(H$&($%0%#$%#:$ t(X**_(0%(420%(20$(4*"_&?(0'?(420%(20$('*%(4*"_&? t(GH(g&0,%2V$(YBMB>BXB(#$(:*668'#%+(10$&?(0'?(:*6F,&%&,+(Q"&&S( 0,$*(Q*:8$&?(*'(%2&(F"*K"06 t(YBMB>BXB(#$($60,,&"(?8"#'K(:*,?&"(6*'%2$(0'?(1#KK&"(?8"#'K( 40"6&"(6*'%2$S(*',+(01*8%(CD(_#?$(0"&(F0"%#:#F0%#'K(#'(`0'80"+ t(g&0,%2(0'?(LB.B(:,0$$&$(0"&(#'(1*%2(6#??,&($:2**,$(0'?(2#K2( $:2**,$(#'(37757 t(g&0,%2(#$(#'(a%2(0'?(ED%2(K"0?&$ t(LB.B(#$(#'(k%2(0'?(e%2(K"0?&$ t(9&'?#'K(60:2#'&$(0"&(*QQ(?8"#'K($:2**,(?0+$(1&:08$&(%2&+(20@&( 8'2&0,%2+(*F%#*'$ t(GQ(@&'?#'K(60:2#'&$(20?(2&0,%2+(*F%#*'$S(%2&(60:2#'&$(:*8,?(

"&60#'(*'(?8"#'K(%2&($:2**,(?0+S(18%(%2&+(4*8,?(1&(*QQ(?8"#'K( ,8':2 t(X*'K&"($:2**,(?0+$(#'(37757(%2#$(+&0" t(M'&(2*8"(&,&:%#@&($&$$#*'(#6F,&6&'%&?(%2#$(+&0" t(WX&%V$(&0%(Q*"(%2&(2&0,%2(*Q(#%Z(0$(0($,*K0'($8KK&$%#*' t(3*"&(:,&@&"(,0'K80K&(%20%(%2&(08?#&':&(4#,,(:*''&:%(4#%2 t(5#K'0K&(#'(:0Q&%&"#0$(#$(#6F*"%0'% t(M'&(?0+(F&"(4&&_(#$(1&%%&"("&:&#@&? t(37757(#$(0,40+$(,**_#'K(%*(?*(6*"& t(37757(70Q&%&"#0(60'0K&"S(g&#?#(X*8(`*2'$*'(#$(0,40+$(*F&'(%*( '&4(#?&0$ t(YBMB>BXB(?*&$('*%($&&(2#K2($8::&$$(4#%2(%&&'$ t(;&&'$('&&?(%*(60_&(%2&(?&:#$#*'(*'(%2&#"(*4'(%*($%0"%(,#@#'K( 2&0,%2+(&0",+ t(5:2**,$($%"8KK,&(%*(F8$2(2&0,%2(6&$$0K&$(0$(_#?$(K&%(*,?&" t(>Q%&"($:2**,(F"*K"066#'K(#$(20"?(%*(F8$2 t(;&6F&"0%8"&q%#6&(2#'?&"(420%(F"*K"066#'K(#$(F*$$#1,& t(g0''02(:0'(K0#'($8FF*"%(Q"*6(@#:&(F"#':#F0,$(%*(60_&(%2#$( 20FF&'

17


Primary Research Request for Permission for  Focus Groups ;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%(%4*( Q*:8$(K"*8F$(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&( Q*,,*4#'K(F&"6#$$#*'($,#F(40$( ?#$%"#18%&?(%*(:,81(F0"%#:#F0'%$(Q*"(%2&6( %*(K#@&(%*(%2&#"(F0"&'%$(0(4&&_(F"#*"(%*(%2&( $%0"%(*Q(*8"(F"#60"+("&$&0":2B(G%(40$(%2&'( 8F(%*(%2&#"(F0"&'%$V(?#$:"&%#*'(%*($#K'(%2&( F&"6#$$#*'($,#F(0'?("&%8"'(#%(%*(%2&(:,81B

REQUEST FOR PERMISSION >(%&06(*Q($%8?&'%$(Q"*6(0'(*"K0'#/0%#*'(0%(G'?#0'0(H'#@&"$#%+S(%2&()&%2(\**?(720F%&"(*Q( %2&(L81,#:(J&,0%#*'$(5%8?&'%(5*:#&%+(*Q(>6&"#:0(cLJ55>d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k^e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crrrrrrrrrrrrrrrrrrrrrrrrrrrrrrd(60+(F0"%#:#F0%&(#'(%2&( ?#$:8$$#*'(?&$:"#1&?(01*@&B(   Child’s Name rrrrrrrrrrrrrrrrrrrrrrrrrrrrr( L0"&'%q(Y80"?#0'(5#K'0%8"&( ( (

( (

rrrrrrrrrrrrrrrrrrr A0%&

  rrrrrrrrrrrrrrrrrrrrrrrrrrrr( )*+$(](Y#",$(7,81(J&F"&$&'%0%#@&( ( (

( (

rrrrrrrrrrrrrrrrrrrr A0%&

18


Primary Research

EB(\20%V$(+*8"(Q0@*"#%&(K06&(+*8(,#_&(%*(F,0+U CB(\20%V$(+*8"(Q0@*"#%&(*8%$#?&(0:%#@#%+U Focus Group Questions OB(J0'_(+*8"(Q0@*"#%&(%2#'K$(%*(?*< ( 0B(9#?&*(K06&$S(*8%$#?&($F*"%$S(40%:2#'K(;9S(4*"_#'K(4#%2(%2&(:*6F8%&" bB(GQ($*6&*'&($0+$(%*(+*8(%20%(+*8('&&?(%*(1&(2&0,%2+S(420%(?*&$(%20%(60_&(+*8(%2#'_(*QU ;*(R'?(420%(2&0,%2^"&,0%&?(1&20@#*"$( :2#,?"&'(0,"&0?+(20?(#'(F,0:&(0'?(R'?(420%( jB(g*4(60'+(*Q(+*8(%2#'_(+*8V"&(2&0,%2+U fB(5*(#Q(%2*$&(0"&(%2#'K$(%20%(+*8(%2#'_(*Q(%20%(0"&(2&0,%2+S(2*4(4&,,(?*(+*8(%2#'_(+*8(:0'( %2&+(20?(F"&@#*8$,+(,&0"'&?(01*8%(2&0,%2S( ?&$:"#1&(+*8"$&,Q(#'(%2*$&(%&"6$U(A*(+*8(&0%(Q"8#%$(0'?(@&K&%01,&$(*"(?*(+*8(K&%(,*%$(*Q( 0$(4&,,(0$(420%(:*8,?(6*%#@0%&(%2&6(%*( &I&":#$&U &'K0K&(#'(0(2&0,%2+(,#Q&$%+,&S(%4*(Q*:8$( K"*8F$(&0:2(:*'$#$%#'K(*Q(R@&(:2#,?"&'(4&"&( kB(\2+(#$(1&#'K(2&0,%2+(#6F*"%0'%U aB(P06&(%4*(%*(%2"&&(*Q(+*8"(Q0@*"#%&($'0:_$B :*'?8:%&?(0%(%2&()Y7)(*'(A&:B(EOS(CDEEB( eB(\2&"&(?*(+*8(K&%(%2&($'0:_$(+*8(&0%U(A*(+*8"(F0"&'%$(K#@&(%2&6(%*(+*8U(="#&'?$U(A*( ;2#$(,#$%(#':,8?&$(%*F#:$(%20%(4&"&( +*8(18+(%2&6U 0??"&$$&?B(( EDB(g*4(*Q%&'(?*(+*8($#%(?*4'(Q*"(?#''&"(4#%2(+*8"(&'%#"&(Q06#,+(%*K&%2&"U EEB(g*4(60'+(%#6&$(?*(+*8(&0%(*8%(#'(0(%+F#:0,(4&&_U(g*4(60'+(*Q(%2*$&(4*8,?(1&(0%(0( F,0:&(,#_&(3:A*'0,?V$S(\&'?+V$(*"(;0:*()&,,U ECB(GQ(+*8(:*8,?(F#:_(+*8"(Q0@*"#%&(F,0:&(%*(&0%(*8%(42&"&(4*8,?(#%(1&U EOB(\20%(Q**?$(0"&(2&0,%2+U EbB(\20%(4*8,?(0(2&0,%2+(6&0,(,**_(,#_&U(cA"04d EjB(\20%(?*&$(0'(8'2&0,%2+(F&"$*'(?*U EfB(g*4(0"&(+*8(0:%#@&U(\20%(_#'?$(*Q(%2#'K$(?*(+*8(?*(Q*"(&I&":#$&U(g*4(*Q%&'(?*(+*8( &I&":#$&(*8%$#?&(*Q($:2**,(0:%#@#%#&$U EkB(\20%(_#'?$(*Q(%2#'K$(60_&(,&0"'#'K(Q8'U(cg*4U(\20%U(\2&"&Ud

19


Primary Research Focus Group 1

Moderators: 9#:%*"#0(0'?(7*8"%'&+ L0"%#:#F0'%$< Child 1:(O"?(K"0?&S(Q&60,&S(e(+&0"$(*,?( Child 2: O"?(K"0?&S(Q&60,&S(a(+&0"$(*,? Child 3: O"?(K"0?&S(60,&S(e(+&0"$(*,? Child 4: j%2(K"0?&S(Q&60,&S(ED(+&0"$(*,? Child 5: j%2(K"0?&S(60,&S(EE(+&0"$(*,? 9#:%*"#0<(\&V"&(K*#'K(%*($0+(*8"('06&S(K"0?&(0'?(2*4(*,?(4&(0"&B( 3+('06&(#$(9#:%*"#0(0'?(G(06(CD(0'?(G(06(0(N8'#*"(0%(GHB(M_S( v72#,?(Ew(?*(+*8(40'%(%*($%0"%U 72#,?(E<(3+('06&(#$(v72#,?(Ew(0'?(G(06(e(0'?(G(K*(%*(v$#:w(.,^ &6&'%0"+B 9#:%*"#0<(\20%(K"0?&(0"&(+*8(#'U 72#,?(E<(O"?(K"0?& 72#,?(C<(3+('06&(#$(v72#,?(CwB(\20%(#$(%2&(*%2&"($%8QQU 9#:%*"#0<(g*4(*,?(0"&(+*8(0'?(420%(K"0?&U 72#,?(C<(G(06(a(0'?(O"?B 72#,?(O<(3+('06&(#$(v72#,?(Ow(0'?(G(K*(%*(H'#@&"$#%+B(G(06(#'(O"?( K"0?&(0'?(G(06(e(+&0"$(*,?B 9#:%*"#0<(M_B(T*8"(%8"'B 72#,?(b<(3+('06&(#$(v72#,?(bw(0'?(G(06(ED(+&0"$(*,?(0'?(G(06(#'( j%2(K"0?&B 72#,?(j<(GV6(v72#,?(jwB(G(06(#'(%2&(j%2(K"0?&(0'?(G(06(EE(+&0"$( *,?B 9#:%*"#0<(M_B( 72#,?(b<(M2(0'?(1+(%2&(40+(G(06(2&"($#$%&"(c:2#,?(CdB 9#:%*"#0<(M2("&0,,+U(9&"+(K**?B 72#,?(O<(3+(1"*%2&"(40$(K*#'K(%*(1&(#'(2&"&S(18%(2&V$(1&#'K(10?( 0'?(G(%2#'_(%20%(2&(#$(K&%%#'K(0(4"#%&(8F(1&:08$&(2&(_&F%(F8':2#'K( _#?$(*'(%2&(18$B 9#:%*"#0<(M_(K8+$S(4&V"&(K*#'K(%*($%0"%(%0,_#'K(01*8%(420%(+*8"(

Q0@*"#%&(K06&(#$(%20%(+*8(,#_&(%*(F,0+B 72#,?(E<(G(?*'V%(20@&(*'&B(3+(Q0@*"#%&(K06&(#$(F"*101,+x(4&,,(0:%8^ 0,,+(G("&0,,+(,#_&(#$(@#?&*(K06&$B( 72#,?(C<(A8:_(?8:_(K**$&(0'?(10$_&%10,,B 9#:%*"#0<(?8:_(?8:_(K**$&(0'?(10$_&%10,,B 72#,?(j<(F**,B 9#:%*"#0<(F**,B(M_(0'?(420%V$(+*8"(Q0@*"#%&U 72#,?(b<(G(,#_&(%0KB 72#,?(O<(A*'V%(Q*"K&%(6&U 9#:%*"#0<(>'?(v72#,?(OwU 72#,?(O<(;2&"&(40$(%2#$(*'&(@#?&*(K06&(G(,#_&?(*'(6+(\##(#%V$(%2#$( m&,?0(K06&S(;4#,#K2%(L"#':&$$S(#%V$("&0,,+(Q8'B( 72#,?(j<(X&K&'?(*Q(m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v72#,?(jwU 72#,?(j<(Q**%10,,B 9#:%*"#0<(Q**%10,,B 72#,?(E<(X&0Q(RK2%p 9#:%*"#0<(,&0Q(RK2%U 72#,?(C<(:**_#&$S(1"*4'#&$(0'?(F#&B 9#:%*"#0<(.0%#'K(#$(+*8"(Q0@*"#%&(*8%$#?&(0:%#@#%+S(*_U(>'?(v:2#,?( OwU 72#,?(O<(G(,#_&(60_#'K(Q*"%$S(%2&"&(#$(%2#$("&0,,+(1#K(*'&(G(20@&(0'?(#%( 20$(%2&$&(F0%2$S(G(8$&?(%*(0($2*@&,(%*(60_&(%2&(F0%2$(0'?(G(8$&?(0( "0_&(%*(v$#:w(#%(*8%(0'?(K8&$$(420%U(G(20@&(0(%&&F&&(10:_(%2&"&B 9#:%*"#0<(A*(+*8(K8+$(F,0+(*8%$#?&(0(,*%U 72#,?(O<(#%V$(04&$*6&B

20


38,%#F,&(72#,?"&'<(PMp 72#,?(O<(G%V$(04&$*6&B 72#,&(j<(T*8($2*8,?($&&(6+(Q*"%B(3+(Q*"%((v$#:w(G(40,_(*@&"(%2&"&( 0'?(%2&"&(#$(%2#$(F0%2(#'(%2&(4**?$(v$#:w 72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B 72#,?(O<(6#'&(#$('*%(#'(%2&(:#%+(0'+42&"&(v$#:w 9#:%*"#0<(M_(K8+$B(5*(#Q($*6&*'&(%&,,$(+*8(%20%(+*8('&&?(%*(1&( 2&0,%2+S(420%(?*&$(%20%(60_&(+*8(%2#'_(*QU 72#,?(j<(%*(&0%(Q"8#%$(0'?(@&K&%01,&$B 9#:%*"#0<(%*(&0%(Q"8#%$(0'?(@&K&%01,&$U 72#,?(C<(%*(F,0+(?8:_(?8:_(K**$&(10$_&%10,,(1&:08$&(#%V$(2&0,%2+B(G( $%#,,(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B 9#:%*"#0<(A*(+*8(%2#'_(%20%V$(2&0,%2+U 72#,?(C<(\&,,S(F&0:2&$(0"&B( 9#:%*"#0<(L&0:2&$U(5*(,#_&S(Q"8#%$(+*8(%2#'_(0"&(2&0,%2+U 72#,?(C<(9&K&%01,&$(0"&B(L#&(4#%2(F&0:2&$B( 72#,?(j<(L&0:2(F#&B 72#,?(b<(\#%2('*($8K0"B 72#,?(O<(G(,#_&(0FF,&$S(10'0'0$S(0FF,&$S(10'0'0$B(v$#:w 9#:%*"#0<(v72#,?(bwS(420%(?*(+*8(%2#'_(*Q(42&'(+*8(%2#'_(*Q( 2&0,%2+U 72#,?(b<(L#'&0FF,&B 72#,?(C<(F#'&0FF,&B 72#,?(b<(0'?(&I&":#$& 9#:%*"#0<(&I&":#$&B(5*(+*8(%2#'_(*Q(Q**?(0'?(&I&":#$&S(Q"8#%$(0'?( @&K&%01,&$B 72#,?(E<("&:+:,#'KS(1&:08$&(#%(%0_&$(+*8(0(42#,&(%*(K&%(0("&:+:,#'K( 1#'B 9#:%*"#0<(M_S(0'?(2*4(60'+(*Q(+*8(K8+$(%2#'_(%20%(+*8V"&(2&0,%2+U 72#,?(E<(78/(G(06("&0,,+($_#''+(&@&'(%2*8K2(G(&0%(0(,*% 72#,?(C<(GV6($_#''+S(18%(G(&0%(0(,*%(*Q(:2*:*,0%&B 72#,?(b<(P*(+*8(?*'V%B(3*6(?*&$('*%(,&%(+*8(&0%(0'+(:2*:*,0%&B 72#,?(O<(3&p 9#:%*"#0<(A*(+*8(K8+$(&0%(,*%$(*Q(Q"8#%$(0'?(@&K&%01,&$U 72#,?(E<(P*S('*%(@&K&%01,&$S(18%(Q"8#%$(+&$p 72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&p

7*8"%'&+<(\2+(?*(+*8(K8+$(%2#'_(+*8(0"&(2&0,%2+U(\20%(?*(+*8(?*( %*(1&(2&0,%2+U 72#,?(j<(>1*8%(%2"&&(%#6&$(0(4&&_(G(20@&(0(,#%%,&(4*"_*8%B(H$80,,+( *':&(0(?0+(G(?*(0(4*"_*8%(*Q(01*8%(0'(2*8"B 7*8"%'&+<(A*(+*8(K8+$(0:%80,,+(4*"_*8%S(%2&("&$%(*Q(+*8U( 72#,?(E<(M':&(0(4&&_ 9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(?*(42&'(+*8(4*"_(*8%U 72#,?(j<(G(?*(F8$2^8F$(0'?($#%(8F(0'?(,#Q%(4&#K2%$B 9#:%*"#0<(v:2#,?(bwS(420%(?*(+*8(?*U 72#,?(b<(\&,,(G(F,0+($*::&"(Q*"(0'(2*8"(0(?0+B 72#,?(C<(P*S(+*8(?*'V%B 72#,?(b<(T&$(G(?*B 9#:%*"#0<(#$(#%(0%($:2**,U 72#,?(C<(T*8V"&('*%(&@&'(0,,*4&?(*8%$#?&B 72#,?(O<(T*8V"&('*%(0,,*4&?(*8%$#?&U 9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(OwU 72#,?(O<(G(18#,?(2*8$&$B(T&02(G(18#,?(2*8$&$B(T&02(,#_&(%2#$(*'&(G( 18#,%(0(,*K(:01#'B(G(K&%(&I&":#$&(Q"*6(%20%(1+(,#Q%#'K(%"&&$B(G(0:%80,,+( ,#Q%(0,,(v$#:w( 72#,?(C<(G(v$#:w(42#,&(40%:2#'K(%@(0'?(,**_#'K(0%(F#&B 9#:%*"#0<(T*8(?*U 72#,?(O<(7**_#&$(0'?(1"*4'#&$(0'?(F#&B 9#:%*"#0<(\2+(?*(+*8(K8+$(%2#'_(%20%(1&#'K(2&0,%2+(#$(#6F*"%0'%U( v72#,?(EwU 72#,?(E<()&:08$&(%2&'(+*8(:0'(,#Q%(8F(2&0@#&"(%2#'K$(%20'(+*8(0"&B 9#:%*"#0<(v:2#,?(OwU 72#,?(O<(5*(%20%(+*8(:*8,?(18#,?(2*8$&$B 72#,?(j<(G%V$(0(K**?(%2#'K(%*(&I&":#$&(1&:08$&(42&'(+*8(K&%(*,?&"S(#Q( +*8(40'%(%*(K&%(0(K**?(N*1(%20%(F0+$(0(,*%(*Q(6*'&+S(+*8(6#K2%('*%( 1&(01,&(%*(K&%(%2&(N*1B 9#:%*"#0<(0'?(v:2#,?(CwU 72#,?(C<(\&,,S(G(%2#'_(+*8($2*8,?(1&(2&0,%2+(1&:08$&($*(4&(:0'(&0%( F#&(&@&"+?0+B 9#:%*"#0<(T*8(%2#'_(&0%#'K(F#&(#$(2&0,%2+U 72#,?(C<(P*p(GQ(+*8(?*(%2#'K$(2&0,%2+(Q*"(*'&(?0+S(+*8(:0'(&0%(0(,*%( *Q(F#&B

21


72#,?(O<(,#_&(:"0'1&""+(F#&B(;20%V$(2&0,%2+B(7"0'1&""+(F#&B 72#,?(E<(.I:&F%(Q*"(%2&($8K0"(0'?($%8QQ(,#_&(%20%B 9#:%*"#0<(P*4(4&V"&(K*#'K(%*(K*(0"*8'?(#'(0(:#":,&(0'?('06&(C(%*(O( *Q(*8"(Q0@*"#%&($'0:_$B 7*8"%'&+<(g&+S(v72#,?(CwB(\&V"&(:*,*"#'K(#'(N8$%(0($&:*'?(*_U 9#:%*"#0<(v72#,?(jw(?*(+*8(40'%(%*($%0"%U 72#,?(j<(0(10'0'0S(0(K"0'*,0(10"(0'?($*6&%#6&$(:2#F$B 9#:%*"#0<(\20%(_#'?(*Q(:2#F$U 72#,?(E<(0FF,&(:2#F$U 72#,?(j<($*6&%#6&$(10'0'0(:2#F$S(&@&"+(*':&(0'?(0(42#,&B 9#:%*"#0<(T&$S(%2*$&(0"&(K**?B 72#,?(b<(\20%(40$(%2&([8&$%#*'(0K0#'U 9#:%*"#0<(P06&(C(*"(O(*Q(+*8"(Q0@*"#%&($'0:_$B(A*(+*8(40'%(%*(K*( v72#,?(bwU 72#,?(b<(G(,#_&(v$#:wS(0'?(F&0:2&$S(0'?(G(0K"&&(4#%2(%2&(,0$%(*'&B 9#:%*"#0<()0'0'0(:2#F$U 72#,?(b<(T&02B 9#:%*"#0<(v72#,?(Ow(420%(0"&(+*8"$U 72#,?(O<(G(,#_&(0FF,&$S(10'0'0$S(4**?B(>,%2*8K2(G(?*(&0%(4**?S(#%( 20$(0(,*%(*Q(R1&"B 9#:%*"#0<(G(?*'V%(%2#'_(%20%V$(K**?(Q*"(+*8B(G(:0'(:*6&(10:_(%*(+*8B(G( :0'(20@&(v72#,?(Cw(K*B 72#,?(O<(0'?(0'?x(0"&(+*8("&0?+(Q*"(#%U 9#:%*"#0<(+&$B 72#,?(b<(4*8,?(+*8(K*(02&0?(0'?($0+(#%U 72#,?(O<(0'?()0K&,$p 9#:%*"#0<(10K&,$U(v:2#,?(Cw(420%V$(+*8"(Q0@*"#%&($'0:_$U 72#,?(O<(G(,*@&(10K&,$B 72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B(G(,#_&(0,,(%2&(:**_#&$S( 1"*4'#&$(0'?(F#&B(>'?(Q*"(,0$%(0'?(Q*"(,0$%x 72#,?(O<(3*"&(F#&B(>"&(+*8(20FF+U 72#,?(C<(:**_#&$(0'?(1"*4'#&$(0'?(F#&$B (9#:%*"#0<(>'?(420%(0"&(+*8"(Q0@*"#%&($'0:_$U 72#,?(b<(v$#:w($28%(8FB 72#,?(C<(#%V$('*%(0(F2"0$&(#%V$(%"8&S(G(&0%(:**_#&$S(1"*4'#&$(0'?(F#&B 72#,?(b<('*(+*8(?*'V%B 72#,?(E<(G(,*@&(%*(&0%(F0F&"B

9#:%*"#0<(P*S("&0,(Q**?B(;20%V$($#,,+ 72#,?(E<(10'0'0(:2#F$B 72#,?(j<(10'0'0(:2#F$(0"&(04&$*6&B v$#:w 9#:%*"#0<(\2&"&(?*(+*8(K8+$(K&%(+*8"($'0:_$U(A*(+*8(K&%(%2&6( Q"*6(%2&()*+$(0'?(Y#",$(7,81(2&"&(*"(?*(+*8(K&%(%2&6(Q"*6(+*8"( F0"&'%$(*"(?*(+*8(18+(%2&6U 72#,?(O<(3+(F0"&'%$(18+(%2&6B 72#,?(j<(0,,(*Q(%2&6B 72#,?(E<(0'?(G(20@&(*'&(6*"&(%*(:2**$&B 9#:%*"#0<(T*8(K&%(%2&6(Q"*6(&@&"+42&"&B(\2&"&(?*(+*8(K&%(+*8"( $'0:_$U 72#,?(E<(7**_#&$B 72#,?(C<(G(K&%(6+($'0:_$(Q"*6(6060B(3060(0,,#K0%*"B 72#,?(O<(G(0,$*(,#_&(:**_#&$S(18%(2&"&(#%(K*&$x(G(K&%(%2&6(Q"*6(6+x v$#:w 9#:%*"#0<(A*(+*8(K8+$(K&%(%*(:2**$&(%2&($'0:_$(%20%(+*8(&0%(*"(?*( +*8(F0"&'%$(6*$%,+(F#:_(%2&6(*8%U 72#,?(O<(Y"0'?F0"&'%$(2*8$&p 9#:%*"#0<(A*(%2&+(F#:_(*8%(+*8"($'0:_$U 72#,?(O<(G(?*p(v$#:w 9#:%*"#0<(T*8(F#:_(420%(+*8(40'%U 7*8"%'&+<(A*(+*8(K8+$(&0%(0'+(6*"&($'0:_$(60+1&(%2&+V"&('*%( 2&0,%2+S(18%(N8$%(%2#'K$(+*8(_#'?(*Q(K"01U(\20%(&,$&(?*(+*8(K"01U 72#,?(C<(:**_#&$S(0'?(1"*4'#&$(0'?(F#&p 7*8"%'&+<(A*(+*8(K8+$(&0%(0'+%2#'K(1&$#?&$(Q"8#%(0'?(F#&U(\20%( %+F&(*Q(%2#'K$(?*(+*8(&0%U 9#:%*"#0<(,#_&(K*,?R$2U 72#,?(j<($*6&%#6&$(Q*"(0'(&'%"y&(G($*6&%#6&$(&0%(:2#:_&'(4#%2(0( $#?&(*Q(K"&&'(1&0'$B 72#,?(E<(%20%V$(420%(G(40$(K*#'K(%*($0+(v$#:w 7*8"%'&+<(A*(+*8(K8+$(20@&(0'+(*%2&"([8#:_($'0:_$(+*8(K8+$(&0%U 72#,?(C<(G(20@&($*6&B 9#:%*"#0<(\20%(0"&(+*8"$U 72#,?(C<(G:&(:"&06B(v$#:w 30%%2&4<(g*4(68:2(,*'K&"(4#%2(%2#$(K"*8FU 9#:%*"#0<(`8$%(0(:*8F,&(6#'8%&$B

22


72#,?(O<(G(,#_&x 72#,?(E<(G(40'%(%*(:*,*"('*4B 72#,?(O<(:**_#&$S(#:&(:"&06S(:2*:*,0%&S(?*'8%$(0'?(:2&&$&(0'?( 0FF,&$ 9#:%*"#0<(M_(K8+$S(4&('&&?(%*(K*(%2"*8K2(%2&$&('&I%(*'&$(_#'?(*Q( [8#:_(&@&"+*'&('&&?$(%*(K#@&("&0,(0'$4&"$(0'?('*%($#,,+(*'&$(1&^ :08$&(4&(20@&(F"#/&$(0%(%2&(&'?(Q*"(F&*F,&(42*(K#@&("&0,,+(K**?( 0'$4&"$S(*_U 7*8"%'&+<(T&02(#Q(+*8(K8+$(Q*:8$S(+*8(K8+$(4#,,(0,,(K&%("&0,,+(K**?( F"#/&$B 72#,?(C<(v$#:w(:**_#&$(0'?(1"*4'#&$(0'?(F#&B 72#,?(b<(v:2#,?(OwS(N8$%(:8%(#%(*8%B 9#:%*"#0<(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$(&0%(0%(0(Q0$%(Q**?( F,0:&(,#_&(3:A*'0,?$(*"(;0:*()&,,U 72#,?(E<(G(*',+(&0%(%2&(2&0,%2+($%8QQ(0%(3:A*'0,?$B 9#:%*"#0<(,#_&(420%U 72#,?(b<(;2&"&(#$('*(2&0,%2+($%8QQ(0%(3:A*'0,?$B(G%V$(0,,(Q"#&?(#'( :2#:_&'(*#,B 72#,?(C<(;2&"&V$(0FF,&(F#&(0%(3:A*'0,?$B 72#,?(E<(X#_&(k(%#6&$B(M'&(&@&"+(?0+B 9#:%*"#0<(J&0,,+U(v72#,?(Cw(2*4(60'+(%#6&$(0(4&&_(?*(+*8(&0%(0%(0( Q0$%(Q**?(F,0:&U 72#,?(C<(>1*8%('&@&"B 9#:%*"#0<(T*8(K8+$(?*'V%(K*(%2&"&U 72#,?(C<(P&@&"(0'+42&"&B 72#,?(j<(.@&"+(*':&(#'(0(42#,&(#%$(*'&(%#6&(4&&_(0'?($*6&%#6&$(#%$( '*%(0%(0,,B 9#:%*"#0<(M!S(v:2#,?(Ow(2*4(*Q%&'(?*(+*8xU 72#,?(O<(G%V$(*',+(*'&(1&:08$&(6+(6*6(20$(%*(K*(%*(?&"1+(F"0:%#:&( 0'?(0$($**'(0$(4&(:*6&(Q"*6(2&"&(4&(20@&(%*(K*($%"0#K2%(%2&"&(0'?( %20%V$(*',+(*'(;8&$?0+$B 9#:%*"#0<(M_(0'?(v:2#,?(bw(?*(+*8('*%(K*(@&"+(*Q%&'(&#%2&"U(P*U( M_B(\20%(4*8,?(0(2&0,%2+(6&0,(,**_(,#_&(%*(+*8(K8+$S(:0'(+*8(?"04( 420%(+*8(%2#'_(0(2&0,%2+(6&0,(4*8,?(,**_(,#_&U(\&(20@&(%*(?*(#%( _#'?(*Q([8#:_($*x 72#,?(b<(T*8(?*'V%('&&?(0,,(*Q(%2&6B

72#,?(E<(G('&&?&?(%20%(1"*4'B 9#:%*"#0<(G%(?*&$'V%(20@&(%*(1&(%2&("&0,(:*,*"$B(;2#$(#$(_#'?(*Q(1"*4'S( %2&"&(+*8(K*B v$#:w 7*8"'&+<(g&+(K8+$S(%"+(%*(?"04(0(42*,&(6&0,S(0(2&0,%2+(6&0,B (9#:%*"#0<(X#_&(0,,(%2&(%2#'K$(+*8(4*8,?(&0%(#'(0(6&0,(%20%(4*8,?(1&( 2&0,%2+B 72#,?(C<(;8"_&+(#$(2&0,%2+("#K2%U(G(?*'V%(20@&(+&,,*4S(*2(%2&"&(#$(0( +&,,*4B 72#,?(b<(\20%(#$(%20%(1#K($4#",+(%2#'KU 72#,?(C<(G%V$(0(%2#'K(Q"*6(%20'_$K#@#'KB 9#:%*"#0<(#%V$(:0,,&?(0(:*"'8:*F#0B v$#:w 7*8"%'&+<(v:2#,?(jwS(420%(0,,(0"&(+*8(?"04#'KU 72#,?(j<(>(10'0'0S(:*"'S(60$2&?(F*%0%*&$S(0'?(*%2&"(v$#:w v$#:w 7*8"%'&+<(v:2#,?(EwS(420%(0"&(+*8(?"04#'K(%2&"&U 72#,?(j<(>'?(Q*"(?&$$&"%S(G(06(N8$%(K*#'K(%*(?"04(0(,#%%,&(F#&:&(*Q( :0'?+B 9#:%*"#0<(v:2#,?(EwS(420%(0"&(+*8(?"04#'K(%20%V$(2&0,%2+U 72#,?(E<(;20%V$(0(%8"_&+(0'?(%2#$(#$(6+(6*6V$($*8FB 9#:%*"#0<()"*::*,#($*8FU 72#,?(E<(T&02(0'?(G(06(0,$*(K*#'K(%*(?"04(2&0,%2+(@&KK#&(18"K&"$B 9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(CwU(\20%(0"&(+*8(?"04#'K(%20%V$( 2&0,%2+U 72#,?(C<($F#'0:2B 9#:%*"#0<($F#'0:2B 72#,?(E<(G(06(0,$*(K*#'K(%*(?"04($F#'0:2B 9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(OwU(\20%(0"&(+*8(?"04#'KU 72#,?(O<(;2#$(#$'V%(0,,S(18%(#%V$(F"&%%+(68:2(0,,(2&0,%2+S(0FF,&$S( 10'0'0$S(1"*::*,#S(:*"'S(60$2&?(F*%0%*&$S(0'?(0(42*,&(,*%(*Q(*%2&"( $%8QQ 72#,?(C<(T*8(Q*"K*%(:0""*%$B 72#,?(b<(g&(?*&$'V%(20@&(%*(20@&(&@&"+%2#'K(+*8(20@&B 9#:%*"#0<(0'?(420%(01*8%(+*8(v:2#,?(bwS(#$(%20%(0(F#'&0FF,&U 72#,?(b<(H2(282B

23


v$#:w 9#:%*"#0<(5*(42#,&(+*8(K8+$(0"&(R'#$2#'K(?"04#'KS(420%(?*(+*8( %2#'_(%20%(0'(8'2&0,%2+(F&"$*'(?*&$U 72#,?(b<(;2&+(&0%(:2*:*,0%&B 72#,?(j<(;2&+(&0%(:2#F$(0'?($#%(#'(Q"*'%(*Q(%2&(;9(0,,(?0+(#'$%&0?(*Q( K&%%#'K(&I&":#$&B 9#:%*"#0<(\20%(?*(+*8(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$U 72#,?(E<(Q0%S(42*(N8$%(,0+$(#'(1&?(0,,(?0+(0'?(?*&$('*%(?*(0'+%2#'K( '*%(&@&'(&0%B 9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(CwU 72#,&(C<(&0%(:**_#&$(0'?(1"*4'#&$(0'?(F#&(0'?(40%:2(;9B 9#:%*"#0<(>'?(+*8(v:2#,?(OwU 72#,?(O<(GQ(%2&+(N8$%(0%&(N8'_(Q**?(0,,(?0+( 9#:%*"#0<(\20%(?*(+*8(%2#'_(#$(N8'_(Q**?U 72#,?(O<(0(18':2(*Q(:0'?+(0'?(0(18':2(*Q(8'2&0,%2+($%8QQ(0'?(*',+( ,#_&(*'&(20,Q(*"(0([80"%&"(*Q(0'(0FF,&B(L,0+#'K(@#?&*(K06&$(0'?( 40%:2#'K(;9(0,,(?0+B 9#:%*"#0<(g*4(0"&(+*8(K8+$(0:%#@&U(\20%(_#'?$(*Q(%2#'K$(?*(+*8( K8+$(?*(Q*"(&I&":#$&(*8%$#?&(*Q($:2**,U 72#,?(O<(&@&"+(4&&_&'?(G(K*(#'%*(%2&(Q*"%(%20%(G(60?&(%2&"&(#$(%2#$( *'&(,*K(%20%(,#_&(N8$%(01*8%(0$(,*'K(0$(%2#$("**6(0'?(G(F#:_(#%(8F(,#_&( EC(%#6&$(&@&"+(2*8"S(#%V$(20"?B 9#:%*"#0<(5*(+*8(18#,?(Q*"%$(0'?($%8QQU 72#,?(E<(G(?*(0"%(F"*N&:%$(0'?($:8,F%8"&$(0'?(%20%(60_&$(6+(0"6$( 6*@&(0"*8'?($*(#%(60_&$(6&(&I&":#$&(6+(0"6$B 9#:%*"#0<(M_B(v:2#,?(Cw(420%(?*(+*8(?*(Q*"(&I&":#$&U 72#,?(C<(\20%(?*(G(?*(Q*"(&I&":#$&U(5*(G(20@&(0(18'_(1&?(0'?(G(2*,?( *'(%*(%2&(10"$(0'?(G(N8$%(6*@&(6+(,&K$(8F(0'?(?*4'(N86F#'KB 9#:%*"#0<(\20%(?*(+*8(?*(v:2#,?(jwU 72#,?(j<(G(,#Q%(4&#K2%$(,#_&(Cj(%#6&$(*'(&0:2(0"6S(G(?*(Cj($#%^8F$S(Ej( F8$2^8F$S(0'?(G(%*8:2(6+(G($%0'?(8F($%"0#K2%(0'?(%*8:2(6+(%*&$( 01*8%(Cj(%#6&$B 7*8"%'&+<(A#?(+*8($0+(+*8(F,0+(Q**%10,,U 72#,?(j<(P*S(G(06('*(#'(0(Q**%10,,($&0$*'S(G(06(R'#$2#'K(8F(10$_&%^ 10,,S(18%(+&02(G(?*(F,0+(Q**%10,,B((G(,#_&(F8'%#'K(0'?(G(,#_&([80"%&"^ 10:_B

9#:%*"#0<(>'?(%2&'(Q*"(*8"(,0$%([8&$%#*'(420%(_#'?$(*Q(%2#'K$(?*( +*8(60_&(,&0"'#'K(Q8'U(g*4(?*(+*8(,&0"'(%2&(1&$%U(M'(%2&(:*6^ F8%&"(*"(Q"*6(0(F*$%&"U 7*8"%'&+<(g*4(0"&(+*8"(%&0:2&"$U(g*4(0"&(%2&+(K**?(%&0:2&"$U 72#,?(j<(G(,#_&(%&0:2&"$(%&0:2#'K(#%(1&:08$&(#'$%&0?(*Q(N8$%(:*F+#'K( *QQ(*Q(0(1*0"?(#%V$(&0$#&"(1&:08$&(0(%&0:2&"(0:%80,,+(&IF,0#'$(#%(0'?( $2*4$(#%(%*(+*8(0'?(0(F*$%&"(:0'V%(?*(0'+%2#'K(#%(F"*101,+($2*4$( +*8(#%S(18%(?*&$'V%($2*4(+*8(,#_&(2*4(%*(?*(#%B(5*(G(:2**$&(0(%&0:2^ er. 72#,?(E<(T&02(0(%&0:2&"B 9#:%*"#0<(\20%(?*(+*8(%2#'_(v:2#,?(OwU 72#,?(O<(>(%&0:2&"(1&:08$&(%2&+(%0_&("&0,,+(20"?(60%2S(,#_&(#'( 60%2S(%2&+(6#K2%(K#@&(+*8(0("&0,,+(20"?(60%2([8&$%#*'(0'?(#Q(+*8( 0"&($%"8KK,#'K(4#%2(#%(%2&+V,,(2&,F(+*8(0'?(#Q(+*8($%#,,(K&%(%2&(0'$4&"( 4"*'K(%2&+V,,(%&,,(+*8(%2&(0'$4&"(0'?(%2&'(%2&+(&IF,0#'(2*4(%2&+( K*%(#%B 9#:%*"#0<(\20%(?*(+*8(%2#'_U 72#,?(O<(#'$%&0?(*Q(%2&(;9(1&:08$&(%2&(;9(#$(,#_&(%2#$(_#?(Q*8'?(*8%( %2&(0'$4&"(%*(jO(?#@#?&?(1+(jB 9#:%*"#0<(\20%(?*(+*8(%2#'_(01*8%(,&0"'#'K(2&0,%2+($%8QQ(,#_&(#Q(+*8( 4&"&(K*#'K(%*(,&0"'(01*8%(420%(%2#'K$(0"&(2&0,%2+(*"(2*4(%*(&I&"^ :#$&B(g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x(v$#:w 9#:%*"#0<(J&0,([8#:_(K8+$(G(Q*"K*%(*'&S(2*4(*Q%&'(?8"#'K(%2&(4&&_( ?*(+*8($#%(?*4'(4#%2(+*8(42*,&(Q06#,+(%*(20@&(?#''&"U 72#,?(j<($*6&%#6&$(%4#:&B(5*6&%#6&$(*':&B 9#:%*"#0<(%4#:&(0(4&&_S(*':&(0(4&&_B(v:2#,?(bwS(2*4(*Q%&'(?*(+*8U

24


72#,?(b<(P&@&"B 9#:%*"#0<(T*8('&@&"(?*U 72#,?(b<(P*B 9#:%*"#0<(\2&"&(?*(+*8(&0%(8$80,,+U 72#,?(C<(\&(RI(*8"(*4'(Q**?B 9#:%*"#0<(T*8(?*U(v:2#,?(Ow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

A"04(0(2&0,%2+S(10,0':&?(6&0,B

A"04'(1+(0(O"?(K"0?&(Q&60,&

A"04'(1+(0(j%2(K"0?&(60,&

25


Primary Research

30%%2&4<(A*(+*8(40'%(*'&(6*"&(*"(0"&(+*8(K8+$(K**?U 9#:%*"#0<(T&02B Focus Group 2 72#,?(O<(L,0+#'K(4#%2(6+(:0%(0'?(F,0+#'K(4#%2(6+(v$#:w 30%%2&4<(\#,,(+*8(20@&(0($&0%(*@&"(2&"&B Moderators: 9#:%*"#0(0'?(7*8"%'&+ 9#:%*"#0<(GQ(+*8(40'%(%*(4"#%&(+*8"('06&(*'(0('06&%0K(Q*"(6&B Child 1: j%2(K"0?&S(60,&S(EE(+&0"$(*,? v$#:w Child 2: O"?(K"0?&S(60,&S(e(+&0"$(*,? 9#:%*"#0<(T*8V"&('06&(#$(72#,?(jU( Child 3: b%2(K"0?&S(60,&S(e(+&0"$(*,? 72#,?(j<(T&$B Child 4:(O"?(K"0?&S(60,&S(e(+&0"$(*,? 9#:%*"#0<(>'?(2*4(*,?(0"&(+*8U Child 5:(E$%(K"0?&S(Q&60,&S(a(+&0"$(*,? 72#,?(j<(aB 9#:%*"#0<(>'?(420%(K"0?&(0"&(+*8(#'U 9#:%*"#0<(\&(0"&(K*#'K(%*(%0,_(01*8%(420%(K06&$(+*8(,#_&(%*(F,0+( 72#,?(O<(=#"$%B(52&V$(6+($#$%&"B 0'?(+*8(K8+$(:0'(N8$%($0+(420%&@&"(+*8(%2#'_B v$#:w 72#,?(E<(g*4(60'+(?*(4&($0+U(A*(4&(*',+($0+(*'&U 9#:%*"#0<(L8%(+*8"('06&%0K(*'(Q*"(6&B 9#:%*"#0<(T*8(:0'($0+(0$(60'+(0$(+*8(40'%B(v$#:w(;2&(,0$%(K"*8F( 7*8"%'&+<(>'?(K8+$(4&V"&(0:%80,,+(K*#'K(%*(?"04(#'(0(:*8F,&(6#'^ 40$(_#'?(*Q($#,,+($*(42*&@&"(K#@&$("&0,,+(K**?(0'$4&"$(4#,,(K&%(0( 8%&$B(;20'_(+*8B F"#/&(0%(%2&(&'?(*_U 9#:%*"#0<(5*(4*8,?(+*8(K8+$($0+(%20%(+*8(,#_&(%*(F,0+(@#?&*(K06&$( 72#,?(E<(3&S(GV,,(K*(R"$%B 0'?(:*6F8%&"(K06&$(6*"&(%20'(*8%$#?&(K06&$(*"(?*(+*8(?*(6*"&( 9#:%*"#0<(\20%V$(+*8(Q0@*"#%&(K06&$U *8%$#?&U 72#,?(E<(3+(Q0@*"#%&(K06&$(0"&(X#Q&S(72&$$S(72&:_&"$S(\##S(n1*I( 72#,?(b<(M8%$#?&p OfD(0'?(L,0+$%0%#*'(ES(0'?(!#'&:%(n1*I(0'?(%20%V$(#%B( 72#,?(C<(GV6(0'(#'$#?&(F&"$*'B 72#,?(C<(G(?*'V%(20@&(%2&(n1*IB(A*&$(#%(20@&(%*(1&S(,#_&(Q**%10,,S(#$( 72#,?(E<(T&02S(G(06(0'(#'$#?&(F&"$*'B %20%(*_U 72#,?(O<(G(06(0'(#'$#?&(F&"$*'B 9#:%*"#0<(T&02(+*8(:0'(?*(K06&$(*8%$#?&B 72#,?(j<(G(06(0'(#'$#?&(F&"$*'B 72#,?(C<(=**%10,,S($*::&"S(0'?($*6&%#6&$(K*,QB(GV6(0(K*,Q&"(0'?( 9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(,#_&(%*(?*S(72#,?(jB(\20%(0"&( %20%V$(#%B +*8"(Q0@*"#%&(0:%#@#%#&$U( 9#:%*"#0<(M_S(v:2#,?(Ow(420%(01*8%(+*8U 72#,?(j<(G(,#_&(%*x(v$#:w 72#,?(O<(G(,#_&(F,0+$%0%#*'(O(v$#:w(,&K*(10%60'S(,&K*(G'?#0'0(`*'&$S( 72#,?(O<(F0#'%B K*,Q(0'?(10$&10,,B(G(,*@&(10$&10,,B(GV@&(F,0+&?($#':&(G(40$(k(+&0"$( 72#,?(j<(L0#'%(%**(#'(6+(0"%("**6B *,?B(G(K*%(0(%"*F2+B 9#:%*"#0<(GQ($*6&1*?+($0+$(+*8('&&?(%*(1&(2&0,%2+S(420%(?*&$(%20%( 9#:%*"#0<(\20%(01*8%(+*8(72#,?(bU 60_&(+*8(%2#'_(*QU 72#,?(b<(G(,#_&(%*(F,0+(*'(%2&(\##S(F,0+$%0%#*'S(n1*IS(%0KS(G(,#_&(%*( 72#,?(j<(L*%0%*&$p F,0+(K*,QS($*::&"S(1*4,#'K(0'?(4#%2(6+(?*KB 9#:%*"#0<(\20%(?*(+*8(%2#'_U 72#,?(E<(M2(G(Q*"K*%(*'&S(0'?(:*6F8%&"$ 72#,?(E<(>FF,&$S(10'0'0$S(6#,_S(F86F_#'($&&?$S(F*%0%*&$S(,&%%8:&S( 72#,?(b<(T&02S(+&02S(+&02B 0'?("#:&S(:2&&$&S(6&0% 72#,?(O<(M2S(G(20@&(C(6*"&B( 72#,?(j<(M2(+&02S(6&0%B

26


9#:%*"#0<(\20%(01*8%(+*8U( 72#,?(C<(3&0%(0'?($%"041&""#&$(4#%2(:2*:*,0%&(0'?($8K0"S(0FF,&$S( K"0F&$S(10'0'0$S(0'?(%20%V$(#%B 9#:%*"#0<(\20%(?*(+*8(K8+$(%2#'_(*QU 72#,?(O<(>FF,&(0'?(10'0'0B()0'0'0$S(F*FF&"$B(G(,*@&(%2&6B 9#:%*"#0<(>"&(%2&"&(0'+(%2#'K$(%20%(+*8(%2#'_(*Q(42&'($*6&1*?+( $0+$(2&0,%2+U 72#,?(b<(*"0'K&$B( 9#:%*"#0<(M"0'K&$B(5*(+*8(K8+$(%2#'_(01*8%(,#_&(Q"8#%$(0'?(@&K&%0^ 1,&$(0'?($%8QQB(\20%(01*8%(&I&":#$&U 72#,?(j<(M2(+&02p 9#:%*"#0<(\20%(_#'?$(*Q(&I&":#$&$S(?*(+*8(%2#'_(#$(2&0,%2+U 72#,?(j<(L8$2(8F$B 9#:%*"#0<(L8$2(8F$ 72#,?(j<(*'&S(%4*x 9#:%*"#0<(M_S(420%(01*8%(+*8(72#,?(EU 72#,?(E<(\##(0'?(!#'&:%(n1*IS(0'?(N*KK#'K(0'?("8''#'KS(F8$2(8F$S( $#%(8F$S(0'?(N86F("*F#'K 72#,?(C<(T*8V"&(%0_#'K(0,,(*Q(%2&(K**?(*'&$B 72#,?(E<(28,0^2**F#'K(0'?("#?#'K(1#_&$S(F,0+#'K($_0%&1*0"?$S("#?#'K( 2&&,#&$(0'?($_0%&$S(F,0+#'K(:*'%"*,,&"$(4#%2(+*8"(20'?$S(#%(60_&$( +*8"(%2861$(1&%%&"B v$#:w 72#,?(C<(X&%(6&(?*(6#'&S(N*K(0'?(v$#:w 72#,?(b<(N86F#'K(N0:_$S("8''#'KS(N*KK#'KS("#?#'K(1#:+:,&$(0'?(%2&( ,0$%(%2#'K(#$(v$#:w v$#:(:2#F(?#$:8$$#*'w 9#:%*"#0<(>'?(42&'(4&(K#@&(0'$4&"$S(4&(20@&(N8$%(0($2*"%(06*8'%( *Q(%#6&(1&:08$&(G(%2#'_(+*8(K8+$(20@&(%*(,&0@&($**'S($*(4&V,,(N8$%( K#@&(,#_&(C(*"(O(%2#'K$(*_U 72#,?(j<(18%S(18%S(18%(G('&@&"(20?(0($F&:#0,($'0:_B 9#:%*"#0<(>'?(%2&'(+*8(:0'(0'$4&"(%2#$(*'&(%**B v$#:w 9#:%*"#0<(5*(2*4(60'+(*Q(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+U v$#:w 7*8"%'&+<(g*4(60'+(*Q(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+U(J0#$&(+*8(

20'?$B(\2+(?*(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+U 9#:%*"#0<(\20%(?*(+*8(%2#'_(60_&$(+*8(2&0,%2+U(\20%(?*(+*8(?*( %20%(#$(2&0,%2+U 72#,?(C<(G(,#_&(%*(N*KS("8'B 72#,?(j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v$#:(:2#F(?#$:8$$#*'w 9#:%*"#0<(\2+(?*(+*8(K8+$(%2#'_(1&#'K(2&0,%2+(#$(#6F*"%0'%U 72#,?(C<(5*(+*8(:0'(F,0+($F*"%$B 9#:%*"#0<(%*(F,0+(K06&$U v$#:w 7*8"%'&+<(g&+S(#Q(4&(0,,(N8$%(Q*:8$S(4&V,,(K&%(?*'&($**'&"(0'?(4&V,,( 0,,(K&%(K**?(F"#/&$(0'?(#%(4#,,(1&(1&%%&"(%20'(:2#F$B 9#:%*"#0<(T&02S(%2&"&(0"&(K**?(F"#/&$(Q*"(&@&"+*'&(%20%(0'$4&"$( [8&$%#*'$S(M_B(;2&+(0"&("&0,,+(:**,(G(F"*6#$&B v$#:w 9#:%*"#0<(5*S(G(40'%(&@&"+1*?+(%*(K*(0"*8'?(#'(0(:#":,&(0'?('06&( C(%*(O(*Q(%2&#"(Q0@*"#%&($'0:_$S(N8$%(0'+%2#'K(%20%(+*8(&0%('*"60,,+( *_U(A#?(+*8(2&0"(6&U(70'(&@&"+1*?+('06&(C(%*(O(*Q(%2&#"(Q0@*"#%&( $'0:_$S(,#_&($%8QQ(%20%(+*8(&0%('*"60,,+S(%2&+(?*'V%(20@&(%*(2&0,%2+S( #%(:0'(1&(0'+%2#'K(%20%(+*8(,#_&S(*_U(\&V,,($%0"%(4#%2(72#,?(bS(420%( ?*(+*8(&0%U 72#,?(b<(K"0F&$S(*"0'K&$S(0'?(:2&&$&S(0'?(A*"#%*$(0'?(10'0'0$S( 0'?(0FF,&$ 9#:%*"#0<(\20%(01*8%(+*8(72#,?(EU

27


72#,?(E<(10'0'0$S(0'?(10'0'0$ 9#:%*"#0<(M!B 72#,?(C<(:2&I(6#IS(0'?(10'0'0$S(K"0F&$S(0FF,&$S(0'?(%20%V$(#%B 9#:%*"#0<(M_S(72#,?(jS(420%($'0:_$(?*(+*8(&0%U 72#,?(j<(L0F&"(0'?(?&,#:#*8$(6#,_ 9#:%*"#0<(P*%($#,,+(0'$4&"$B 72#,?(O<(\&,,S($2&("&0,,+(&0%$(F0F&"(%2*8K2B 9#:%*"#0<(6#,_(0'?(420%(&,$&U 72#,?(O<(52&V$(,+#'KS($2&V$(,+#'KB 72#,?(j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b<(T*K8"%p 72#,?(E<(3+(6*6(18+$(%2&6(0'?($*6&%#6&$(Q"*6(2&"&B 9#:%*"#0<(T*8(?*U(\20%(01*8%(+*8U(A*(+*8(K8+$(K&%(%*(:2**$&(420%( $'0:_$(+*8(K&%(*"(?*(+*8"(F0"&'%$U 72#,?(C<(T&02B 72#,?(E<(P*B 9#:%*"#0<(>'?(+*8(6*6(K&%$(+*8"(Q*"(+*8U 72#,?(O<(T&02(0'?(42&'(G(:*6&(2&"&(G(?*'V% 9#:%*"#0<(M_B(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$($#%(?*4'(0'?(&0%( ?#''&"(4#%2(+*8"(Q06#,+S(,#_&(0%(+*8"(2*8$&U 9#:%*"#0<(72#,?(OS(2*4(60'+(%#6&$(0(4&&_(?*(+*8(&0%(4#%2(+*8"( Q06#,+U 72#,?(O<(>1*8%(,#_&(E(%#6&(0(4&&_ 9#:%*"#0<(,#_&(*':&(0(4&&_U(\20%(01*8%(+*8U 72#,?(C<(X#_&(&@&"+(*':&(0'?(0(42#,&

72#,?(E<(%4*(+&0"$p 9#:%*"#0<(M':&(&@&"+(%4*(+&0"$U 72#,?(E<(0'?(4&(K*(*8%B()&$#?&$($*6&(*Q(8$(20$(%*(&0%(*QQ(%2&(%01,&U 9#:%*"#0<(>'?(420%(01*8%(+*8(72#,?(bU v$#:w 9#:%*"#0<(M_(K8+$B 7*8"%'&+<(g*4(60'+(%#6&$(?*(+*8(K*(*8%(%*(&0%(*"(GV6($*""+(2*4( 60'+(%#6&$(?*(+*8(&0%(4#%2(+*8"(Q06#,+(0%(2*6&U(\20%(?#?(+*8( $0+U 72#,?(b<(G($0#?(01*8%(bB 9#:%*"#0<(Q*8"(%#6&$(0(4&&_U 7*8"%'&+<(\20%(01*8%(+*8(72#,?(jU(g*4(60'+(%#6&$(?*(+*8($#%(0%( 2*6&(0'?(&0%(4#%2(+*8"(Q06#,+U 72#,?(j<(EDD 7*8"%'&+<(g*4(60'+(%#6&$(0(4&&_(4*8,?(+*8($0+U 9#:%*"#0<(g&($0#?(ES(%2&+(0"&(1"*%2&"(0'?($#$%&"B(v$#:w 72#,?(j<(0:%80,,+(Q*8"(%#6&$B 9#:%*"#0<(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$(K*(*8%(%*(&0%(0%(0( Q0$%(Q**?(F,0:&(,#_&(;0:*()&,,(*"(3:A*'0,?$U 72#,?(j<(3:A*'0,?$p 9#:%*"#0<(g*4(60'+(%#6&$(?*(+*8(K8+$(K*U 72#,?(b<(A#?(+*8(_'*4(%20%(%2&#"(Q"#&$(0"&(60?&(*Q(6&0%U 72#,?(O<(\&(K*(0%(,&0$%S('*(R@&(%#6&$(0(6*'%2B 9#:%*"#0<(R@&(%#6&$(0(6*'%2U 72#,?(j<(P*S(#%V$(f(%#6&$(0(6*'%2B 9#:%*"#0<(g*4(*Q%&'(?*(+*8(K8+$(K*U 72#,?(E<(CDS('*('*%("&0,,+S(*':&(0(?0+S(60+1&(%4#:& 9#:%*"#0<(g*4(60'+(%#6&$(?*(+*8(K8+$(K*U 72#,?(C<(30+1&(*':&(&@&"+(C(4&&_$ 9#:%*"#0<(*':&(&@&"+(%4*(4&&_$U(T&02S(420%(01*8%(+*8U 72#,?(b<(01*8%(,#_&(O(%#6&$(&@&"+(6*'%2(0'?(?#?(+*8(_'*4(%20%( %2&#"(Q"#&$S(*'(%2&(*8%$#?&(#$(60?&(*Q(6&0%U 9#:%*"#0<(\20%(_#'?$(*Q(Q**?$(?*(+*8(K8+$(%2#'_(0"&(2&0,%2+U(X#_&( %2&(Q"8#%$(0'?(@&K&%01,&$(4&(4&"&(%0,_#'K(01*8%(1&Q*"&B 72#,?(E<(G(_'*4B(Y"0F&$S(,&%%8:&S(F*%0%*&$S(%*60%*&$S("#:&S(0FF,&$S( 10'0'0$S(F#'&0FF,&$S(*"0'K&$S(F&0:2&$B

28


9#:%*"#0<(T&02S($*(,#_&(Q"8#%$(0'?(@&K&%01,&$B(M_(420%(?*(+*8(%2#'_U 72#,?(C<(Q"8#%$(0'?(@&K&%01,&$B 9#:%*"#0<(M_(#Q(+*8(K8+$(40'%(%*(K&%(+*8"(F0F&"$(0'?(:"0+*'$('*4( 4&V"&(K*#'K(%*(?"04B(GV6(K*#'K(%*(K#@&(+*8(0(6#'8%&(0'?(+*8(20@&( %*(?"04(420%(0(2&0,%2+(6&0,(4*8,?(,**_(,#_&S('*%(N8$%(Q"8#%$(0'?( @&K&%01,&$x 7*8"%'&+<(,#_&(0(42*,&(6&0, 9#:%*"#0<(0,,(%2&(%2#'K$(%20%(4*8,?(1&(2&0,%2+(#'(0(6&0,S(($*(,#_&( 6&0%(0'?(0,,(%2&(?#QQ&"&'%(%2#'K$(0'?(+*8V,,(%&,,(8$(420%(%2&+(0"&B 72#,?(O<(G$(%20%($8FF*$&?(%*(1&(0(:2&""+U 72#,?(C<(T&$S(?82B 72#,?(j<(>FF,&B 72#,?(E<(>FF,&$(20@&(,&0@&$B v$#:w 72#,?(O<(\*02S(%20%V$(0(1#K(0FF,&B 72#,?(j<(;20%V$(0(1#K($0'?4#:2B 72#,?(O<(\*02S(%20%V$(0($0'?4#:2B(;20%V$(*'&(1#K($0'?4#:2B 72#,?(j<(P*S(+*8(0"&(0(1#K($0'?4#:2(G(4*8,?(&0%(+*8(8F(42&'(+*8x v$#:w 9#:%*"#0<(72#,?(bS(420%(0"&(+*8(?"04#'K(%20%V$(2&0,%2+U 72#,?(b<(G(06(?"04#'K(*"0'K&$S(1"*::*,#(0'?(N8#:& 9#:%*"#0<(*"0'K&$S(1"*::*,#(0'?(N8#:&U(72#,?(ES(420%(0"&(+*8(?"04^ #'K(%20%V$(2&0,%2+U 72#,?(E<(6#,_(0'?(,&%%8:&B(5*6&%2#'K($6&,,$(K**?B(G(F8%(?#F(#'(#%B(G( 8$&(#%(Q*"(?#FB 9#:%*"#0<(\20%(_#'?(*Q(?#FU 72#,?(E<(G(?*'V%(_'*4(G(Q*"K*% 72#,?(O<($0,0?(10"(#$("#K2%(2&"&B 9#:%*"#0<(72#,?(CS(420%(01*8%(+*8U(\20%(2&0,%2+(%2#'K$(?#?(+*8( ?"04U 72#,?(C<(6&0%S("#:&(0'?(6#,_ 9#:%*"#0<(6&0%S("#:&(0'?(6#,_B(\20%(?#?(+*8(?"04(72#,?(jU 72#,?(j<(72&""+(0'?(0'(0FF,&B 9#:%*"#0<(>(:2&""+(0'?(0'(0FF,&(0'?(420%(01*8%(+*8S(72#,?(OU 72#,?(O<(M!S(G(K*%(0(F#:_,&S(0(F#KS(0'?($0,0?(0'?(Q"8#%(F8':2B 9#:%*"#0<(\20%(?*(+*8(K8+$(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$(,#_&(

420%(_#'?$(*Q(%2#'K$U 72#,?(C<(G(_'*4(G(_'*4B 9#:%*"#0<(\20%(?*(%2&+(?*U 72#,?(C<(;2&+(%0_&(?"8K$(0'?($6*_&(0'?(&0%(8'2&0,%2+(v$#:w 9#:%*"#0<(\20%(?*(%2&+(&0%(#Q(%2&+(?*'V%(&0%(2&0,%2+(,#_&(+*8($0#?U 72#,?(j<(=0%S(1#K(*,?(:2811+(K8+B 9#:%*"#0<(\20%(Q**?$(0"&'V%(2&0,%2+U 72#,?(C<(X#_&(:2#F$(&@&"+?0+S('*(@&K&%01,&$(0'?x 9#:%*"#0<(72#,?(bS(420%(01*8%(+*8U 72#,?(b<(P*(Q"8#%S('*(@&K&%01,&$(0'?(%2&+(&0%(:0'?+(0'?(%2&+(?"#'_( $*?0(0'?(%2&+('&@&"(&0%(0'+%2#'K(18%(:0'?+(0'?(F#//0(0'?($*?0S( &$F&:#0,,+(42#%&(:0$%,&B 7*8"%'&+<(g*4(*Q%&'(?*(+*8(K8+$(?"#'_($*?0U(;20%V$(0(K**?(F*#'%B 72#,?(b<(G('&@&"(K&%(%*(?"#'_(#%B 7*8"%'&+<(\2+('*%U 72#,?(b<(G(F"*101,+(K&%(%*(?"#'_(#%(b(%#6&$(0(+&0"(*'($F&:#0,(*::0^ sions. 7*8"%'&+<(M!S(420%(01*8%(+*8U 72#,?(E<(G(*',+(K&%(%*(?"#'_(#%(*':&(0(?0+B 7*8"%'&+<(5*(+*8V"&(F0"&'%$(:*'%"*,(%20%S(420%(01*8%(+*8(72#,?(jU( A*(+*8(?"#'_(:*_&(@&"+(*Q%&'U 72#,?(j<(H2(282B 7*8"%'&+<(g*4(*Q%&'(?*(+*8(?"#'_(#%U 72#,?(j<(0(,*%B 72#,?(O<(G(?*'V%(?"#'_(%20%(68:2(:*_&B 7*8"%'&+<(g*4(*Q%&'(4*8,?(+*8($0+(+*8(?"#'_(#%U 72#,?(O<(54&&%(%&0p(G(,*@&($4&&%(%&0B 9#:%*"#0<(g&(?"#'_$(ED(:8F$(*Q($4&&%(%&0(0(?0+B v$#:w 9#:%*"#0<(5*(72#,?(ES(420%(?*(+*8(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$U 72#,?(E<(X0+$(0"*8'?S(F,0+$(K06&$(0'?(40%:2&$(%@ v$#:w 9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(%2#'_(60_&$(,&0"'#'K(Q8'( ,#_&(2*4(?*(+*8(,#_&(%*(,&0"'(%2"*8K2(0(F*$%&"(*"(*'(%2&(:*6F8%&"( *"(%2#'K$(,#_&(%20%U 72#,?(C<(!#'?(*Q(,#_&($#'K#'K($*'K$S(60_&(8F($*'K$(01*8%(v$#:w

29


9#:%*"#0<(T*8(,&0"'(4&,,(42&'(#%V$(#'($*'KU v$#:w 9#:%*"#0<(\20%(?*(+*8(%2#'_(60_&$(,&0"'#'K(Q8'U(\2&'(?*(+*8( 20@&(Q8'(,&0"'#'KU 72#,?(O<(\20%(G(,#_&(#$(0'(*',#'&(K06&(4#%2(50'%0B 9#:%*"#0<(5*(,#_&(*'(%2&(:*6F8%&"U 72#,?(O<(G%V$(42&"&(,#_&(&,@&$(20@&(%*(K*(K&%(F"&$&'%$(Q"*6($*6&*'&( &,$&(1&:08$&(#%$('*%(72"#$%60$(0'?(2&V$(?&,#@&"&?(%2&6(%*(&0",+B( T*8(20@&(%*(60_&(0(1"#?K&(v$#:w 9#:%*"#0<(72#,?(ES(2*4(?*(+*8(,#_&(%*(,&0"'U 72#,?(E<(\&,,S(G(F,0+(60%2(K06&$B v$#:w 9#:%*"#0<(GQ(+*8(4&"&(K*#'K(%*(,&0"'(01*8%(%2#'K$(2&0,%2+S(,#_&(#Q( $*6&*'&(40$(K*#'K(%*(%&0:2(+*8(01*8%(2*4(%*(&0%(2&0,%2+(0'?(2*4( %*(&I&":#$&S(42&"&(4*8,?(+*8(40'%(%*(,&0"'(%20%U 72#,?(O<(g&"&B 9#:%*"#0<(g&"&(,#_&($*6&1*?+(%&0:2#'K(+*8U 72#,?(O<(T&02B

30

A"04(0(2&0,%2+S(10,0':&?(6&0,B

A"04'(1+(0(O"?(K"0?&(60,&

A"04'(1+(0(E$%(K"0?&(Q&60,&


Primary Research Request for Permission to  Conduct Research in MCCSC Schools ;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:% "&$&0":2(#'(%2&(37757S(`8,#&(X+*'S(Q"*6( %2&(5:2**,(*Q(.?8:0%#*'(MQR:&(*Q(.0",+( =#&,?(.IF&"#&':&$(0%(GHS(R,,&?(*8%(%2&( Q*,,*4#'K(Q*"6(#'(0::*"?0':&(4#%2(GH K8#?&,#'&$B(;2&(37757(?#$%"#18%&?(%2& "&$&0":2(F&"6#$$#*'(Q*"6$(Q*"(%&06( 6&61&"$(%*(#'?#@#?80,($:2**,$(Q*"( F"#':#F0,$(%*(K"0'%(%2&("&$&0":2("&[8&$%B

31


Primary Research Request for Permission to  Conduct Research in MCCSC Schools

32


Primary Research Request for Permission to  Conduct Research in MCCSC Schools

33


Primary Research Request for Permission to  Conduct Research in MCCSC Schools

34


Primary Research Request for Permission to  Conduct Research in MCCSC  Schools ;2&(Q*,,*4#'K(#$(0("&$&0":2(0::&F%0':&(Q*"6( Q"*6(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(*'&(*Q( Q*8"(F&"6#$$#*'$(K"0'%&?(%*(%2&(%&06S(18%( *',+(%4*(F&"6#$$#*'$(4&"&(K"0'%&?(#'(%#6&( %*(6&&%(%2&(%&06V$(%#6&(%01,&B

35


Primary Research

L0"&'%$S

Research Assent Form

;2#$(4&&_(*'(;28"$?0+(`0'B(Cf(*"(="#?0+(`0'B(CkS(+*8"(:2#,?(60+(1&(0$_&?(%*(F0"%#:#F0%&( #'(0(F"*N&:%(%20%(#$(1&#'K(:*'?8:%&?(1+($%8?&'%$(Q"*6(%2&(G'?#0'0(H'#@&"$#%+(5:2**,(*Q( `*8"'0,#$6B

;2#$(0$$&'%(Q*"6(40$(K#@&'(%*(37757( $%8?&'%$(0(4&&_(1&Q*"&(%2&("&$&0":2(%**_( F,0:&($*(%20%(F0"&'%$(:*8,?(:*6F,&%&(#%(only 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c'8%"#%#*'S( *@&"4&#K2%S(&%:Bd(0'?(420%(%+F&$(*Q(6&$$0K&$(60+(1&(6*$%(&QQ&:%#@&(#'(?&,#@&"#'K(0'(&@&'( K"&0%&"(,&@&,(*Q(8'?&"$%0'?#'K(*Q(%2&(#6F*"%0':&(*Q(2&0,%2+(&0%#'K(201#%$S(F2+$#:0,(0:%#@#%+( 0'?(*%2&"$B ;2&([8&$%#*''0#"&(4#,,('*%(0$_(Q*"(+*8"(:2#,?V$('06&(0'?(%2&"&(4#,,(1&('*(F81,#:0%#*'(*Q( %2&(#'Q*"60%#*'(K0%2&"&?B GQ(+*8(20@&('*(*1N&:%#*'(%*(+*8"(:2#,?(F0"%#:#F0%#'K('*(0:%#*'(#$("&[8#"&?(*'(+*8"(F0"%B g*4&@&"S(#Q(+*8(4*8,?(F"&Q&"(%20%(+*8"(:2#,?('*%(F0"%#:#F0%&S(F,&0$&($#K'(%2#$(Q*"6(0'?( "&%8"'(#%(%*(+*8"(:2#,?V$(%&0:2&"(1+(\&?'&$?0+(`0'B(CjB ;20'_(+*8(@&"+(68:2(Q*"(+*8"(0$$#$%0':&B ************************* G(?*('*%(4#$2(Q*"(6+(:2#,?(%*(1&(#':,8?&?(#'(%2&(0:%#@#%+(?&$:"#1&?(01*@&B rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr c72#,?V$(P06&(u(F,&0$&(F"#'%d rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( cL0"&'%(*"(Y80"?#0'(5#K'0%8"&d( ( ( ( ( ( rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr cL"#'%&?(L0"&'%(*"(Y80"?#0'(P06&d

rrrrrrrrrrrrrr A0%&

Please return this form by Wednesday Jan. 25, 2012 if you do not  want your child to participate. –Thank you!

36


Primary Research

;&0:2&"$S

Instructions for Teachers to Administer Questionnaires

;2&([8&$%#*''0#"&$(#'$#?&(0"&(Q"*6(%2&(GH(L81,#:(J&,0%#*'$(5%8?&'%(5*:#&%+(*Q(>6&"#:0( cLJ55>dB(;2&(0'$4&"$(4#,,(0#?(#'(%2&("&$&0":2(Q*"(*8"(:06F0#K'S(42#:2($&&_$(%*(&?8:0%&( :2#,?"&'(0'?(%2&#"(F0"&'%$(*'(%2&(&QQ&:%$(*Q(:2#,?2**?(*1&$#%+B(

;2&(Q*,,*4#'K(Q*"6(40$(?#$%"#18%&?(%*( %&0:2&"$S(0,*'K(4#%2(%2&([8&$%#*''0#"&$S($*( %20%(%2&+(4*8,?(20@&(:,&0"(#'$%"8:%#*'$(*'( 2*4(%*(20@&(%2&#"($%8?&'%$(R,,(*8%(%2&( [8&$%#*''0#"&$B(;2&(Q*"6($2*4'(2&"&(40$( K#@&'(%*()0%:2&,*"(3#??,&(5:2**,B

L,&0$&(F0$$(*8%(%2&([8&$%#*''0#"&$(0'?(20@&(&0:2(:2#,?(R,,(*'&(*8%(%*(%2&(1&$%(*Q(%2&#"( 01#,#%+B(GQ(0'+(:2#,?("&%8"'&?(0'(0$$&'%(Q*"6S(%2&+(?*('*%(20@&(%*(F0"%#:#F0%&B(L,0:&(0'+( &I%"0(:*F#&$(0,*'K(4#%2(%2&(R'#$2&?([8&$%#*''0#"&$(10:_(#'%*(%2&(60'#,0(&'@&,*F&(0'?( "&%8"'(%*(L"#':#F0,(Y#,F#'B( A#"&:%#*'$< EB(L&'(*"(F&':#,(#$(R'& CB(L,&0$&(?*('*%(4"#%&(+*8"('06&(*'(%2&([8&$%#*''0#"& OB(L,&0$&(0'$4&"(>XX([8&$%#*'$(%*(%2&(1&$%(*Q(+*8"(01#,#%+(cO(F0K&$d bB(L,&0$&(0'$4&"(0,,(R,,(#'(%2&(1,0'_([8&$%#*'$(:*6F,&%&,+( jB(=#'0,,+S(F,&0$&("&0?(%2&(?#"&:%#*'$(%*(&0:2([8&$%#*'(:0"&Q8,,+( ;20'_(+*8(Q*"(+*8"(F0"%#:#F0%#*'B(G%(#$(K"&0%,+(0FF"&:#0%&?B J&K0"?$S

30%%2&4(56#%2 5:2**,(*Q(`*8"'0,#$6( G'?#0'0(H'#@&"$#%+(zEC GH(LJ55>(u)&%2(\**?(720F%&"

37


Primary Research

o8&$%#*''0#"&

MCCSC Questionnaire

A#"&:%#*'$<((L,&0$&("&0?(&0:2([8&$%#*'(:0"&Q8,,+(0'?(Q*,,*4(%2&(?#"&:%#*'$(Q*"(&0:2 [8&$%#*'B(H$&(%2&(:2&:_(1*I&$(%*(60"_(+*8"(0'$4&"$B

\&(?#$%"#18%&?([8&$%#*''0#"&$(%*(ODC( $%8?&'%$(#'(%2&(37757($+$%&6B(;2&$&(4&"&( %2&([8&$%#*'$(0$_&?(%*(?&%&"6#'&(420%( F0"%#:#F0'%$(20?(F"&@#*8$,+(,&0"'&?(01*8%( 2&0,%2S(420%(,&0"'#'K(K0F$("&60#'&?(0'?( 420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+( #'(F,0:&B(

\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB( ( L2+$#:0,,+(R% ( >:%#@& ( ;2#' ( P8%"#%#*8$(&0%#'K ( Y**?('#K2%$($,&&F CB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB   Fruits ( Y"0#'$(c1"&0?$S("#:&S(&%:Bd ( L"*%&#'$(c6&0%$d ( 9&K&%01,&$ ( `8#:& ( A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd ( 5*?0 ( A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd ( \0%&" OB(\20%(4*8,?(60_&(+*8(40'%(%*(&I&":#$&(6*"&U( ( >:%#@#%#&$(#'@*,@#'K(+*8"(:,0$$60%&$(*"(Q"#&'?$ ( >$(F0"%(*Q(0'(0%2,&%#:(%&06 ( >:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$ ( >:%#@#%#&$(+*8(:0'(?*(1+(+*8"$&,Q bB(GQ(+*8(4&"&(%*,?(%20%(:&"%0#'(Q**?$(0"&('8%"#%#*8$(4*8,?(+*8(40'%(%*(&0%(%2&6U ( T&$   No GQ(+&$S(%&,,(8$(42+U((rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

38


jB(g*4(#'h8&':&?(0"&(+*8(1+(420%(+*8"(Q"#&'?$(0"&(&0%#'KU ( P*%(0%(0,, ( 5*6&420%(#'h8&':&?   Not sure ( G'h8&':&? ( 9&"+(68:2(#'h8&':&? fB(A*(+*8(%2#'_(01*8%(2*4(K**?($*6&%2#'K(#$(Q*"(+*8(1&Q*"&(+*8(&0%(#%U ( T&$   No kB(A*(+*8(&0%($'0:_$(#'(1&%4&&'(6&0,$U ( T&$   No aB(GQ(+*8(0'$4&"&?(+&$(%*(o8&$%#*'(kS(42+(?*(+*8($'0:_(#'(1&%4&&'( 6&0,$U ( )*"&?*6 ( )&:08$&(#%(%0$%&$(K**? ( )&:08$&(+*8(Q&&,(8'20FF+(*"($0? ( )&:08$&($'0:_$(0"&(*QQ&"&?(%*(+*8 ( )&:08$&(+*8(0"&(28'K"+ eB(\2&"&(4*8,?(+*8(,#_&(%*(,&0"'(01*8%(201#%$(Q*"(1&%%&"(2&0,%2U ( g*6& ( 5:2**, ( )*%2(g*6&(0'?(5:2**, ( >Q%&"^$:2**,(F"*K"06   Internet EDB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"^ 4&#K2%U ( T&$   No EEB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(&0%#'K(2&0,%2+U ( T&$   No

ECB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(+*8"(4&#K2%U ( T&$   No EOB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(1&#'K(F2+$#:0,,+(R%U ( T&$   No EbB(g*4(*Q%&'(?*(+*8"(F0"&'%$(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(+*8U ( P&@&" ( 5*6&%#6&$ ( MQ%&' ( 9&"+(MQ%&' EjB(\20%(#$(+*8(0K&U ( a ( e   10   11   12 ( EO ( Eb ( Ej EfB(\20%(K"0?&(0"&(+*8(#'U ( O"? ( b%2 ( j%2 ( f%2 ( k%2 ( a%2( EkB(>"&(+*8<( ( 30,& ( =&60,&

39


Primary Research Questionnaire Analysis ;2&(Q*,,*4#'K(?*:86&'%$($2*4(%2&("&$8,%$( c#'(F&":&'%0K&$d(Q"*6(%2&([8&$%#*''0#"&$( %20%(4&"&(?#$%"#18%&?(%*(ODC(:2#,?"&'(0K&$( a(%*(Eb(#'(%2&(37757B(

Do not $'0:_ A*($'0:_

g8'K"+ )*"&?*6 X#_&(%2&(%0$%& MQQ&"&?(Q**? =&&,(8'20FF+(*"($0?

;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?( %20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ(%2&$&( kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&(28'K"+S( EOl(0%&($'0:_$(*8%(*"(1*"&?*6S(EOl(1&:08$&( %2&+(,#_&?(%2&(%0$%&(*Q(%2&($'0:_$S(el(1&:08$&( %2&+(4&"&(*QQ&"&?(%2&+(Q**?(1+(0'*%2&"S(0'?( jl(1&:08$&(%2&(Q&,%(8'20FF+(*"($0?B(

EB(\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB( 53% L2+$#:0,,+(R%(( ( ( ( ( ( ( 50%(>:%#@&( 5% ;2#'( 79% P8%"#%#*8$(&0%#'K 15% Y**?('#K2%$($,&&F   CB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB 96% Fruits 76%(Y"0#'$(c1"&0?$S("#:&S(&%:Bd 88%(L"*%&#'$(c6&0%$d 95%(9&K&%01,&$ 33% `8#:& 81% A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd 1% 5*?0 2%(A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd 92% \0%&"( OB(\20%(4*8,?(60_&(+*8(40'%(%*(&I&":#$&(6*"&U( 52% >:%#@#%#&$(#'@*,@#'K(+*8"(:,0$$60%&$(*"(Q"#&'?$ 46% >$(F0"%(*Q(0'(0%2,&%#:(%&06 6% >:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$ 12% >:%#@#%#&$(+*8(:0'(?*(1+(+*8"$&,Q bB(GQ(+*8(4&"&(%*,?(%20%(:&"%0#'(Q**?$(0"&('8%"#%#*8$(4*8,?(+*8(40'%(%*(&0%(%2&6U 80%(T&$ 20% No GQ(+&$S(%&,,(8$(42+U(rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr jB(g*4(#'h8&':&?(0"&(+*8(1+(420%(+*8"(Q"#&'?$(0"&(&0%#'KU 41%  P*%(0%(0,,( 30% 5*6&420%(#'h8&':&? 22% Not sure  5%(G'h8&':&? 0.7%(9&"+(68:2(#'h8&':&?(

40


fB(A*(+*8(%2#'_(01*8%(2*4(K**?($*6&%2#'K(#$(Q*"(+*8(1&Q*"&(+*8(&0%(#%U 62% T&$(( ( ( ( 38% No        

EbB(g*4(*Q%&'(?*(+*8"(F0"&'%$(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(+*8U 18% P&@&"(( ( ( ( 52% 5*6&%#6&$(( ( ( 19% MQ%&'(( ( ( ( 10%(9&"+(MQ%&'(( ( (

kB(A*(+*8(&0%($'0:_$(#'(1&%4&&'(6&0,$U 78%(T&$(( ( ( ( 22% No        

EjB(\20%(#$(+*8(0K&U 3%(((a((( ( ( 8%  (e((( ( 13%  10      11%  11       23% 12       24%(EO(( ( ( 15% (Eb(( ( ( 2%(((Ej((     EfB(\20%(K"0?&(0"&(+*8(#'U 4% ((O"?((( ( ( 18%((b%2(( ( ( 8% ((j%2(( ( ( 20%(f%2( ( ( 23% (k%2( ( ( 26%  a%2(( ( (

aB(GQ(+*8(0'$4&"&?(+&$(%*(o8&$%#*'(kS(42+(?*(+*8($'0:_(#'(1&%4&&'( 6&0,$U 13% )*"&?*6(( ( ( 13% )&:08$&(#%(%0$%&$(K**?(( 5%  ()&:08$&(+*8(Q&&,(8'20FF+(*"($0?(( ( ( ( 9% (()&:08$&($'0:_$(0"&(*QQ&"&?(%*(+*8(( ( ( ( 77%()&:08$&(+*8(0"&(28'K"+(( eB(\2&"&(4*8,?(+*8(,#_&(%*(,&0"'(01*8%(201#%$(Q*"(1&%%&"(2&0,%2U 24% g*6&(( ( ( ( 31%  5:2**,(( ( ( 30% )*%2(g*6&(0'?(5:2**,((  9%  >Q%&"^$:2**,(F"*K"06 13%  Internet      EDB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K( *@&"4&#K2%U 53% T&$(( ( ( ( 47% No        

EkB(>"&(+*8<( 47%(30,&(( ( 53% =&60,&(( (

EEB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(&0%#'K(2&0,%2+U 76% T&$(( ( ( ( 24% No         ECB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(+*8"(4&#K2%U 29% T&$(( ( ( ( 71% No         EOB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(1&#'K(F2+$#:0,,+(R%U 66% T&$(( ( ( ( 34% No        

41

(

(


Research Contact List

52&""+(A#:_ A#"&:%*"S()"*0?@#&4(X&0"'#'K(7&'%&" $2?#:_{6::$:B&?8

;066+(3#,,&" L"#':#F0,S(7,&0"(7"&&_(.,&6&'%0"+(5:2**, %6#,,&"{6::$:B&?8

;2&(%&06(4*"_&?(@&"+(20"?(#'(*"?&"(%*(1&( K"0'%&?(F&"6#$$#*'(%*(:*'?8:%("&$&0":2( 4#%2(:2#,?"&'(#'(%2&(),**6#'K%*'( :*668'#%+B(;2&(Q*,,*4#'K(F&*F,&(4&"&( :*'%0:%&?(%*(&'$8"&(%20%(%2&$&("&$&0":2( F&"6#$$#*'$(4&"&(K"0'%&?S(0'?(&0:2(*Q( %2&$&(#'?#@#?80,$(40$(:"8:#0,(#'(0#?#'K(%2&(

72"#$(=#',&+ L"#':#F0,S(72#,?$(.,&6&'%0"+(5:2**, :R',&+{6::$:B&?8

A0@#?(L#,,0" >$$*:#0%&(L"#':#F0,S(`0:_$*'(7"&&_(3#??,&( 5:2**, ?F#,,0"{6::$:B&?8

."#:(Y#F,#' >$$*:#0%&(L"#':#F0,S()0%:2&,*"(3#??,&( 5:2**, &K#,F#'{6::$:B&?8

;*6(J#:20"?$*' L"#':#F0,S(X0_&@#&4(.,&6&'%0"+(5:2**, %"#:20"?{6::$:B&?8

`&QQ()0,?4#' .I&:8%#@&(A#"&:%*"(*Q()*+$(0'?(Y#",$(7,81$( *Q(),**6#'K%*' N10,?4#'{1K:1,**6#'K%*'B*"K(

Y0,&(g#,, L"#':#0F,S(;"#^P*"%2(3#??,&(5:2**, K2#,,{6::$:B&?8

30%%2&4(5&0",& L"*K"06(A#"&:%*"(*Q()*+$(0'?(Y#",$(7,81(*Q( ),**6#'K%*' 6$&0",&{1K:1,**6#'K%*'B*"K

`0'#:&()#//0"# L"#':#F0,S(H'#@&"$#%+(.,&6&'%0"+(5:2**, N1#//0"#{6::$:B&?8 520''*'(70""*,,^="&+ >$$*:#0%&(L"#':#F0,S(`0:_$*'(7"&&_(3#??,&( 5:2**, $F:0""*,{6::$:B&?8 A"B(`*&(72#,?&"$ L"#':#F0,S()#'Q*"?(.,&6&'%0"+(5:2**, ?:2#,?&"{6::$:B&?8 30"_(7*'"0? L"#':#F0,S(J*K&"$(.,&6&'%0"+(5:2**, 6:*'"0?{6::$:B&?8

g0''02(X08K2,#' 7*668'#%+(g&0,%2(.?8:0%*"(*Q(M1&$#%+( G'%&"@&'%#*'(0'?(L"&@&'%#*'S(GH(g&0,%2 2,08K2,#'{#82&0,%2B*"K ;"8?+(X#%/ >$$*:#0%&(L"#':#F0,S(=0#"@#&4(.,&6&'%0"+ %,#%/{6::$:B&?8 7"+$%0,(X#@#'K$%*' >?6#'#$%"0%#@&(](Y&'&"0,(G'[8#"#&$ :"+$%0,{1K:1,**6#'K%*'B*"K `8,#&(X+*' L,0:&6&'%(7**"?#'0%*"S(MQR:&(*Q(.0",+( =#&,?(.IF&"#&':&$ N80,+*'{#'?#0'0B&?8(

42

`0'(\#,,#06$*' L"#':#F0,S(g#K2,0'?(L0"_(.,&6&'%0"+( 5:2**, N04#,,#0{6::$:B&?8


Appendix B: Planning 44 45

50

59

706F0#K'()8?K&% 70,&'?0"$ 45 P*@&61&" 46 A&:&61&" 47 `0'80"+ 48 =&1"80"+ 49 30":2 Y0''%(720"%$ 50 5&:*'?0"+(J&$&0":2 51 L"#60"+(J&$&0":2<(=*:8$(Y"*8F$ 52 L"#60"+(J&$&0":2<(o8&$%#*''0#"& 53 Triple Play(L"*K"06 54 7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'% 55 m8610(.@&'% 56 7*668'#%+(\&,,'&$$(.@&'% 57 \&1(L"&$&':& 58 =,+&"$(Q*"(37757 L,0''#'K(7*'%0:%(X#$%

43


Campaign Budget ;2#$(%01,&(#':,8?&$(0(:*6F,&%&(,#$%(*Q(%2&( %&06V$(R'0':&$S(R%%#'K(4&,,(#'$#?&(%2& &IF&'$&(,#6#%(*Q(|ODD(0'?(%2&(#'^_#'? ?*'0%#*'(,#6#%(*Q(|ESDDDB

44


November 2011 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

3

4 Conducted secondary research

5 Conducted secondary research

9

10

11

12

16

17

19

1

2 Began all secondary research First Bateman Meeting

6 Conducted secondary research

7

8

Evaluated secondary research Team Meeting

13

Team Meeting 14

Planned meetings with BGCB, IU Health and Girls Inc.1

Met with Girls Inc.

18 Met with BGCB2 and IU Health

Team Meeting

Team Meeting

Team Meeting

20

21

15

22

23

Thanksgiving

Discussed and evaluated meetings Team Meeting 27

Thanksgiving Break 28

29

30

Planned primary research

Planned our target audiences

Team Meeting

Team Meeting

! = No Classes

! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ! 1 Girls Inc. was initially looked at to be a partner for the campaign; however, no partnership was made 2 Boys & Girls Clubs of Bloomington!

45

24

25

26


December 2011 Sunday

Monday

Tuesday

4

Wednesday

5 Drafted facilitatorsâ&#x20AC;&#x2122; guide1

6

12

Transcribed focus groups

Friday

Saturday

1

2

3

8 Collected permission slips and finalized participants for focus groups

9

10

15

16

17

Team Meeting 13 Implemented focus groups

Team Meeting 18

7

Sent home permission slips for focus groups with BGCB parents

Team Meeting 11

Thursday

14 Planned team assignments for Winter Break Team Meeting

Team Meeting 19

20

21

22

23

24

26

27

28 Met via Skype to evaluate focus group

29

30

31

Winter Break Christmas Day

25

Began designing campaign theme and materials

= No Classes

1 To be used while moderating the focus group with children at the Boys & Girls Clubs of Bloomington

46


January 2012 Sunday

Monday

New Yearâ&#x20AC;&#x2122;s Day 1

Tuesday 22

Wednesday

Thursday

3

Began to draft questionnaire

4

Friday 5

Saturday 6

7

13

14

Sent home permission slips via BGCB

Winter Break Continues 8

9

10 Contacted all MCCSC schools to conduct research

MLK Day

16

17

23 Planned web material1

24 Contacted College Mentors for Kids

Team Meeting

Filmed YouTube videos

19 Distributed questionnaires at MCCSC schools

25 Selected school for Wellness Event

Team Meeting 29

Printed all questionnaires

20 Collected questionnaires from schools

21 Analyzed findings from primary research

Team Meeting

Team Meeting 22

18 Sent home assent forms via MCCSC

Created assent forms for research

Finalized campaign materials

12 Finalized questionnaire

Team Meeting

Team Meeting 15

11 Maintained contact with Julie Lyon for MCCSC permissions

30 Wrote PSA and met with DJ

31 Created all pre- and post-tests

Team Meeting = No Classes

1 Facebook, Twitter, YouTube and webpage 2 Triple Play Program: Classes about healthy lifestyles

47

26 Finalized BGCB partner program2

27

28


February 2012 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

1

5

6

Team Meeting 12

19

16 Designed all wellness event materials

17

18 Team met to discuss and plan Wellness Event

Contacted MCCSC for flyer distribution

Triple Play - Mind2

Team Meeting

Triple Play - Body

14

15

21 Distributed wellness event flyers at all schools

Finalized materials for wellness event

Triple Play - Mind

Team Meeting

28 Administered Triple Play post-test

29 Web presence went dark

Team Meeting

11

8

Team Meeting

27

10

Planned CMFK3 event

Triple Play - Mind

26

9

Triple Play - Body1

Team Meeting

Team Meeting

4

Team Meeting

Finalized Zumba Event

20

3 Contacted media and distributed Public Service Announcement

Implemented pretest

7 Contacted instructors and planned Zumba Event

13

CMFK event

2

Launched campaign

Finalized CMFK event4

Triple Play - Mind

Triple Play - Body 22

Sent home Triple Play packet

23

Triple Play - Body

Team Meeting

! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ! 1 Triple Play “Body” Class at the Boys & Girls Clubs of Bloomington 2 Triple Play “Mind” Class at the Boys & Girls Clubs of Bloomington 3 College Mentors for Kids: An organization where college students mentor elementary students! 4 Finalized lesson plan and Power Point presentation; printed, purchased and constructed all materials!

48

Saturday

30

Zumba Event

24

Wellness Event at Batchelor Middle School

25


March 2012 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday 1

4

5

6

7

8

Evaluated campaign tactics

2

3

9

10

Finalized design for Bateman entry submission

Team Meeting 11

Saturday

Team Meeting 12

13

14

15

16

17

21

22 Sent final entry to the printer

23

24

28

29

30

31

Spring Break 18

19 Analyzed participant feedback

Team Meeting 25

26

20 Proofed all documents for printing

Proofed all documents for printing

Team Meeting

Team Meeting 27

Competition materials sent to National Office

= No Classes

49


Gannt Charts Secondary Research

Project: Secondary Research

11.7 to 11.11

11.14 to 11.18

ALL

ALL

Data collection; national campaigns

!"#$%&'()**+,-.%-'(/%0( L"*N&:%(>$$#K'6&'%(!&+

Data collection; local campaigns

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Data collection; state campaigns

(

Data collection; national health facts/data Data collection; state health facts/data Data collection; audiences Met with Hannah Laughlin (IU Health) Met with Jeff Baldwin (BGCB) Met with Erin Polizinski (Girls Inc.) Evaluation of primary research

50

11.21 to 11.25


Gannt Charts Primary Research: Focus Groups !"#$%&'()**+,-.%-'(/%0( L"*N&:%(>$$#K'6&'%(!&+ (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: Focus Groups Participant recruitment Permission slip implementation Preliminary creation Drafted facilitators guide Finalized participants Purchased supplies Implementation Facilitator Recorder Transcription Analysis Summarized focus groups Evaluation

!

51

11.28 to 12.2

12.5 to 12.9

12.12 to 12.16


Gannt Charts Primary Research: Questionnaire !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: Questionnaire

1.2 to 1.6

Drafted the questionnaire

ALL

Received permission slips

ALL

Contacted MCCSC schools Maintained contact with Batchelor MS Maintained contact with Clear Creek ES Maintained contact with Hannah Laughlin Maintained contact with Julie Lyon (MCSSC) Printed questionnaires Created and implemented assent forms Implementation Analysis

!

52

1.9 to 1.13

1.16 to 1.20

1.23 to 1.27


Gannt Charts Project: Triple Play Program !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

! ! Project: Triple Play Program

1.23 to 1.27

1.30 to 2.3

Maintained contact with Jeff Baldwin First met with Jeff Baldwin to plan program Designed and assembled program materials Met with Jeff Baldwin to plan program Created pre- and post- test Implemented pre-test Triple Play class (Tuesdays/Thursdays) Designed take home materials Post-test implementation

!

53

ALL

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

2.27 to 2.29


!

Gannt Charts Project: College Mentors for Kids !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: College Mentors for Kids Event

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

ALL

ALL

ALL

2.20 to 2.24

Maintained contact with CMFK Directors Event planning Created event materials Wrote evaluation Event implementation Evaluation ALL

Analysis of event

!

54


Gannt Charts Project: Zumba Event

! ! Project: Zumba Event Maintained contact with instructor

!"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Event planning Organized rental equipment Wrote evaluation Implementation Evaluation

!

55

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24


Gannt Charts Project: Community Wellness  Event !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: Community Wellness Event

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

ALL

ALL

ALL

ALL

ALL

ALL

ALL

2.27 to 2.29

Maintained contact with MCCSC schools Planning Wrote evaluation Wrote/distributed PSA Met with Zach Majors (DJ) for production Wrote/distributed press release Maintained contact with local media Designed event materials Purchased event materials Implementation

ALL

Evaluation

!

56

ALL


Gannt Charts Project: Web presence !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: Web Presence Planning

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

ALL

ALL

ALL

ALL

ALL

ALL

ALL

2.20 to 2.24

2.27 to 2.29

ALL

ALL

Created all web presence Launched all web presence Updated LetsGetFitTogether.com Updated social media Closed all web presence

!

57


Gannt Charts Project: Flyers for MCCSC !"#$%&'()**+,-.%-'(/%0( Project Assignment Key (

( 9#:%*"#0(5866&"$ 1+&'#"+2(3( ( ( Kristen Broyles /"+*'%-( ( ( ( 30%%(56#%2 42''( ( ( .,#/01&%2(!*$$ ( 56+728%'9( ( ( 7*8"%'&+(5%#&2, :#;"'-%0(

Project: Flyers for MCCSC Planning

1.30 to 2.3

2.6 to 2.10

ALL

ALL

2.13 to 2.17

Designed materials Printed all materials Maintained contact with MCCSC schools Distribution

ALL

!

58

2.20 to 2.24


Planning Contact List

;2*60$(="#:_ L"*?8:%#*'(A#"&:%*"S(\GHn %,Q"#:_{4#8IB*"K

!"#$%+(X&9&"% m8610(G'$%"8:%*" _"#$%+,&@&"%{2*%60#,B:*6

3#:20&,(>8$,&' J&K#*'(.?#%*"S(G'?#0'0(A0#,+(5%8?&'% "&K#*'{#?$'&4$B:*6

."#:(Y0"01"0'%( L"*?8:%#*'(30'0K&"S(\=GH(0'?(\;GH &K0"01"0{#'?#0'0B&?8

m0:2(30N*"$ A#$:(`*:_&+S(\)\) /0:2{Q0:%68$#:K"*8FB:*6

`&QQ()0,?4#' .I&:8%#@&(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q( ),**6#'K%*' N10,?4#'{1K:1,**6#'K%*'B*"K(

>8?"&+(g0,, >%2,&%#:$(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q( ),**6#'K%*'( 020,,{1K:1,**6#'K%*'B*"K

90'K#&(30'K* m8610(G'$%"8:%*" &@60K'*{860#,B#8B&?8

720?(70""*%2&"$ 30'0K&"S(\=g) F$0{4Q21B*"K `8?#%2(A&38%2 58F&"#'%&'?&'%S(37757 N?&68%2{6::$:B&?8 A0''(A&''+ g&0%2(J&F*"%&"S(g&"0,?^;#6&$ ??&''+{2&"0,?%B:*6 P0':+(.6&"$*' m8610(G'$%"8:%*" 'N&6&"$*'{:*6:0$%B'&% J#:_(.@0'$ MF&"0%#*'$(30'0K&"S(\)\)(0'?(g**$#&"( Country "#:_{42::EDjB:*6

52&,,+(g04_#'$ )8$#'&$$(30'0K&"S(\)\)(0'?(g**$#&"( Country $2&,,+{4141B:*6 Y#'0(g&61"&& m8610(G'$%"8:%*" 2&6K"{:*6:0$%B'&%

P#:2*,0$(3:Y#''#$ >$$#$%0'%(L"#':#F0,(0'?(>%2,&%#:$(A#"&:%*"S( )0%:2&,*"(3#??,&(5:2**, '6:K#''#{6::$:B&?8 50'?+(3+&"$ m8610(G'$%"8:%*" #'Q*{F0'0:2&?0':&B:*6

A0'(g&'?"#:_$ L0$%*"S(.I*?8$(728":2(Q*"(),**6#'K%*' ?0'{&I*?8$1,**6#'K%*'B*"K

>6+(L2#,,#F$ Triple Play(7**"?#'0%*"S()*+$(](Y#",$(7,81$( *Q(.,,&%%$@#,,& 06+&F2#,{#'?#0'0B&?8

)"0?(g*,%/ L"*K"06(A#"&:%*"S(\Y7X 1"0?{4%%$Q6B:*6

>6+(L,8'_&%% =#%'&$$(G'$%"8:%*"(0'?(P8%"#%#*'#$% 06+6F,8'_&%%{K60#,B:*6

5%&F20'#&(!*2,$ 720F%&"(9#:&(L"&$#?&'%S(7*,,&K&(3&'%*"$( Q*"(!#?$ $_*2,${#'?#0'0B&?8

."#'(L*,#:#'$_# L"*K"06(A#"&:%*"S(Y#",$(G':B(*Q(3*'"*&( Country &F*,#:#'$_#{6*'"*&BK#",$^#':B*"K

59


Planning Contact List 30%%2&4(5&0",& L"*K"06(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q( ),**6#'K%*' 6$&0",&{1K:1,**6#'K%*'B*"K >,&I#$(5&&K&" 720F%&"(L"&$#?&'%S(7*,,&K&(3&'%*"$(Q*"( !#?$ 06$&&K&"{#'?#0'0B&?8 )&@&",+(56#%2 A#"&:%*"(*Q(5:2**,(0'?(7*668'#%+ 5&"@#:&$S(37757 1&@$6#%2{6::$:B&?8 ;&,&$20(56#%2 =#%'&$$(G'$%"8:%*" $6#%2CfD{#'?#0'0B&?8 \2#%,&+(\+''$ ;"#F,&(L,0+(7**"?#'0%*"S()*+$(](Y#",$(7,81$( *Q(),**6#'K%*' 44+''${1K:1,**6#'K%*'B*"K

60


Appendix C: Implementation 62 69 78

87 89 103

111

706F0#K'(L,0' 706F0#K'(30%&"#0,$ >Q%&"^5:2**,(L"*K"06<(Triple Play  78 Triple Play L"&^;&$% 81 W3#'?Z(78""#:8,86 82 W)*?+Z(78""#:8,86 85 >%%&'?0':&(0'?(P*%&$ M8%"&0:2 87 37757(>FF"*@0,(%*(L*$%(=,+&"$ .@&'%$ 89 7*,,&K&(3&'%*"$(Q*"(!#?$ 94 m8610(0%()Y7) 96 7*668'#%+(\&,,'&$$(.@&'% \&1(L"&$&':& 103 X&%$Y&%=#%;*K&%2&"B:*6 108 =0:&1**_ 109 ;4#%%&" 110 T*8;81& 3&?#0(J&,0%#*'$ 111 L"&$$(J&,&0$& 113 L81,#:(5&"@#:&(>''*8':&6&'% 114 The Herald­Times >"%#:,& 116 G'?#0'0L81,#:3&?#0B:*6

61


Implementation

Campaign Plan

Campaign Plan

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

Objective 1: To present a consistent appearance  across campaign elements to brand “Let’s Get Fit  Together” Strategy 1: To present a consistent appearance across campaign  elements  Rationale: 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

Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and  adapted for campaign elements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

62


Implementation Campaign Plan

Tactic 2: Develop promotional materials \#%2(%2&(8'?&"$%0'?#'K(%20%(F0"&'%$(20@&(0(28K&(#'h8&':&(*@&"(%2&#"(:2#,?V$(?#&%(0'?( &I&":#$&(201#%$S(4&(?&:#?&?(%*(:*'$%"8:%(:06F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'( 0'?(%2&#"(F0"&'%$B(5#':&(*8"("&$&0":2(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(F0"&'%$(0"&('*%(?#"&:%,+( %0,_#'K(%*(%2&#"(:2#,?"&'(01*8%(%2&#"(:2#,?V$(4&#K2%(cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:d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c#':,8?#'K(*8"(,*K*S(:*,*"( $:2&6&S(0'?(%&I%(Q*'%$d(40$(:*'$#$%&'%(0:"*$$(0,,(*Q(*8"(F"*6*%#*'0,(60%&"#0,$(%*(2&,F(1"0'?(*8"( :06F0#K'(0'?(&':*8"0K&(*8"(F81,#:$(%*(0$$*:#0%&(&'K0K#'K(#'(2&0,%2+(,#Q&$%+,&$(4#%2(WX&%V$(Y&%(=#%( ;*K&%2&"BZ 

Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of  Bloomington (BGCB) X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z Triple Play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riple Play(F"*K"06B

Objective 2: To increase awareness of childhood  obesity among children ages 8 to 14 in Monroe  County during February Strategy 1: Partner with the BGCB to spread key childhood obesity  preventative messages Rationale:(>Q%&"(6&&%#'K(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(#'(*8"($&0":2(Q*"(0(F*^ %&'%#0,(:06F0#K'(F0"%'&"S(4&(?&:#?&?(%20%(%2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&(

63


Implementation Campaign Plan

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

Tactic 1: Teach four (4) “Mind” classes to BGCB participants G'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(4&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play 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

Tactic 2: Teach four (4) “Body” classes to BGCB participants >,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(4&(0,$*(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(W)*?+Z( F"*K"06(%*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?(%*(0,,*4(%2&6(%*(K&%( %2&#"(f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

Tactic 3: Prepare individual binders with graphs for each participant to  track his or her progress over the course of the “Body” program \&(:*'$%"8:%&?(#'?#@#?80,(1#'?&"$(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06( F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$(Q*,,*4#'K(:*6F,&%#*'(*Q(

64


Implementation Campaign Plan

%2&(@0"#*8$(&I&":#$&$(#'(%2&(W)*?+Z(:,0$$&$(*Q(%2&(F"*K"06B(\&("&0$*'&?(%20%(#Q(:2#,?"&'(0"&(01,&(%*( $&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'(&I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&( F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"(%2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(

Tactic 4: Send home promotional packets with BGCB participants that  -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$ physical activity. \&(:*'$%"8:%&?(F"*6*%#*'0,(F0:_&%$(Q*"(WX&%$(Y&%(=#%(;*K&%2&"Z(Triple Play F0"%#:#F0'%$(%*(%0_&( 2*6&(#'(*"?&"(%*(Q8"%2&"(&?8:0%&(%2&$&(F0"%#:#F0'%$(0'?(%2&#"(F0"&'%$(01*8%(%2&(#6F*"%0':&(*Q( ?&@&,*F#'K(0'?(60#'%0#'#'K(2&0,%2+(,#Q&$%+,&$B(;2&(F"*6*%#*'0,(F0:_&%$(4&"&(0'*%2&"(40+(Q*"(8$( %*("&#'Q*":&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%*(&':*8"0K&(F0"%#:#F0'%$( 0'?(%2&#"(Q06#,#&$(%*(0:%('*4(1+(?&@&,*F#'K(2&0,%2+(201#%$(%20%(4#,,(,*4&"(%2&#"("#$_(*Q(*1&$#%+(0'?( *%2&"(2&0,%2(F"*1,&6$B(

Tactic 5: Host a Zumba event for BGCB participants \&(2&,?(0(OD^6#'8%&(m8610(:,0$$(Q*"()Y7)(F0"%#:#F0'%$S(42*6(Q*,,*4&?(%2&(,&0?(*Q(0( F"*Q&$$#*'0,(m8610(#'$%"8:%*"(%*(F&"Q*"6(Q8'S(Q0$%^F0:&?(?0':&(6*@&6&'%$(%*(68$#:B(M8"(Q*:8$( K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?( $*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K(F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q( :*668'#:0%#*'S(,#_&(F*$%&"$B(;2&(m8610(&@&'%("&[8#"&?(0(K"&0%(06*8'%(*Q(F2+$#:0,(0:%#@#%+(*'( 1&20,Q(*Q(%2&(F0"%#:#F0'%$S(0'?(&0:2(F0"%#:#F0'%(40$(Q8,,+(&'K0K&?(4#%2(%2&(m8610(#'$%"8:%*"( %2"*8K2*8%(%2&(,&$$*'S(2*F&Q8,,+(#'?#:0%#'K(%20%(%2&+(&'N*+&?(,&0"'#'K(0('&4(Q*"6(*Q(&I&":#$&B

Strategy 2: Reach out and partner with a student organization to  further promote and spread “Let’s Get Fit Together” messages Rationale: 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

Tactic 1: Partner with College Mentors for Kids (CMFK) and teach a ,8%#*%*",$1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%) \&(%&06&?(8F(4#%2(%2&(GH($%8?&'%(*"K0'#/0%#*'S(7*,,&K&(3&'%*"$(Q*"(!#?$S(%*(%&0:2(3*'"*&( 7*8'%+(&,&6&'%0"+($:2**,($%8?&'%$(0(,&$$*'(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&( %2"*8K2(K**?('8%"#%#*'(0'?("&K8,0"(&I&":#$&B(M8"("&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+( *Q(:2#,?"&'(0"&(&0%#'K($'0:_$(#'(1&%4&&'(6&0,$S(0'?(60'+(0"&('*%(%2#'_#'K(01*8%(%2&('8%"#%#*'0,(

65


Implementation Campaign Plan

@0,8&(*Q(%2&($'0:_$(0'?(*%2&"(Q**?$(%2&+(0"&(&0%#'KB(;28$S(*8"(,&$$*'(Q*:8$&?(*'(%&0:2#'K(%2&( $%8?&'%$(01*8%(2*4(K**?('8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(%2&#"(*@&"0,,(2&0,%2( 0'?([80,#%+(*Q(,#Q&B(M8"(,&$$*'(0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_#'K(0'?($81$%#%8%#'K( 2&0,%2+(0,%&"'0%#@&$(Q*"(:*66*'S(8'2&0,%2+($'0:_$B

Tactic 2: Participate with CMFK mentors and participants in physically  active physical activities \&(N*#'&?(%2&(73=!(6&'%*"$(0'?($%8?&'%(F0"%#:#F0'%$(#'($&@&"0,(Q8'S(F2+$#:0,,+(:20,,&'K#'K( K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%(&':*8"0K#'K(_#?$(%*($%0+ 0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?($%0@&(*QQ(*1&$#%+B

Strategy 3: Host an open health and wellness event for the greater  Monroe County community Rationale: \&(40'%&?(%*(2*$%(0(:8,6#'0%#'K(2&0,%2(0'?(4&,,'&$$(&@&'%(%20%(4*8,?(0,,*4( 8$(%*(Q8"%2&"($F"&0?(_&+(WX&%$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$(0'?("&0:2(6*"&(*Q(*8"(%0"K&%( F81,#:$B(\&(?&:#?&?(%20%(%2&(&@&'%(4*8,?(1&(0(Q8'(40+(%*(K&%(%2&(&'%#"&(:*668'#%+( #'@*,@&?(4#%2(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(&':*8"0K&(1*%2(F0"&'%$(0'?( :2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%(4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B

Tactic 1: Include a presentation on nutrition and physical activity to  educate attendees on the importance of living healthy, active lifestyles 5#6#,0"(%*(*8"(,&$$*'(Q*"(%2&(&,&6&'%0"+($:2**,($%8?&'%$(#'@*,@&?(4#%2(73=!S(*8"(,&$$*'(Q*"(%2&( &@&'%(0%%&'?&&$(Q*:8$&?(*'(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#^ %#*'(0'?(F0"%#:#F0%#*'(#'(0("0'K&(*Q(F2+$#:0,(0:%#@#%#&$B(M8"(,&$$*'(40$(?#$:8$$#*'(*"#&'%&?S(42#:2( 0,,*4&?(Q*"(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+(&'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$^ :8$$#'K(%2&#"(*4'(2&0,%2(201#%$B

Tactic 2: Provide attendees with a coloring activity to be completed at  the event to reinforce “Let’s Get Fit Together” messages and  demonstrate identifying and understanding of key nutrition habits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

66


Implementation Campaign Plan

Tactic 3: Lead attendees in physically active games that incorporate  ,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$ the event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

Strategy 4: Use Internet communication tools to spread “Let’s Get  Fit Together” campaign awareness and educate publics on the  effects of obesity and how to prevent it Rationale: M8"("&$&0":2(R'?#'K$(?&6*'$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$( %*(,#@&(0(2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q($*8":&$B(\#%2(%2&(#':"&0$#'K(F*F8,0"#%+(*Q(%2&( G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S(4&(?&:#?&?(%*(8$&($&@&"0,(?#QQ&"&'%(G'%&"'&% :*668'#:0%#*'(%**,$(%*("&0:2(*8"(%0"K&%(F81,#:$B

Tactic 1: Establish “LetsGetFitTogether.com” as the website for all  campaign Internet communications \2&'(G'%&"'&%(8$&"$(?&$#"&(6*"&(#'Q*"60%#*'(01*8%(0'(*"K0'#/0%#*'S(%2&(R"$%(F,0:&(%2&+(%&'?(%*( 0::&$$(#$(8$80,,+(0'(*"K0'#/0%#*'V$(4&1$#%&B(\&(&$%01,#$2&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(0$( %2&(:*"&(*Q(0,,(*Q(*8"(G'%&"'&%(:*668'#:0%#*'($*(%20%(8$&"$(4*8,?(1&(01,&(%*(R'?(:*6F,&%&(0::&$$( %*(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*(*8"($*:#0,( 6&?#0($#%&$B

Tactic 2: Create “Let’s Get Fit Together” social media accounts \&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z($*:#0,(6&?#0(0::*8'%$(*'(=0:&1**_S(;4#%%&"(0'?( T*8;81&(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(*8"(:06F0#K'(4&1$#%&B( 5*:#0,(6&?#0(0"&(1&:*6#'K(#':"&0$#'K(F*F8,0"(4#%2#'(%*?0+V$(6&?#0(,0'?$:0F&S(0'?(*8"($*:#0,( 6&?#0(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(*'(*8"(:06F0#K'(F"*K"&$$(0'? (#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B

Tactic 3: Create videos that teach publics how to engage in healthy lifestyles \&(:"&0%&?(0'?(F*$%&?(*'(*8"(4&1$#%&(0'?($*:#0,(6&?#0($#%&$(%4*($2*"%(@#?&*(,&$$*'$(%20%($2*4&?( %&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?(?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(M8"("&$&0":2(

67


Implementation Campaign Plan

#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0"&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S(18%(%2&"&(0"&($%#,,(0(,0"K&( '861&"(*Q(:2#,?"&'(42*(0"&(8'4#,,#'K(%*(&0%($8:2(Q**?$B(=*"(%2&(:2#,?"&'(%20%(:8""&'%,+(&0%( '8%"#%#*8$(Q**?$S(%2&(@#?&*$(4&"&(:"&0%&?(%*("&#'Q*":&(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_( 6&$$0K&$B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(0"&(6&0'%(%*(&':*8"0K&( :2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$(%0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B

Objective 3: To increase media coverage of the  “Let’s Get Fit Together” campaign and the topic of  childhood obesity Strategy 1: Inform media of key childhood obesity issues Rationale: X*:0,(6&?#0(0"&(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?(#$$8&$(%*(,0"K&( 08?#&':&$B(\&("&0$*'&?(%20%(:"&?#1,&(6&?#0(4*8,?(0,,*4(%2&(%&06(%*(:"&0%&(040"&'&$$S( #'h8&':&(0%%#%8?&$(0'?(6*%#@0%&(*8"(%0"K&%(F81,#:$(%*(:20'K&(8'2&0,%2+(1&20@#*"$B(

Tactic: Create a press release outlining the “Let’s Get Fit Together”  campaign and the issue of childhood obesity  30'+(,*:0,('&4$F0F&"(0"%#:,&$(?#$:8$$&?(2&0,%2(F"*1,&6$S(18%(,0:_&?(0(Q*:8$(*'(,*:0,(:2#,?2**?( *1&$#%+(&QQ*"%$B(\&($&'%(0(F"&$$("&,&0$&(%*(,*:0,('&4$F0F&"$(?&$:"#1#'K(%2&(F"&@0,&':&(*Q(%2&( F"*1,&6(,*:0,,+S(#'Q*"6#'K(%2&(6&?#0(*Q(WX&%V$(Y&%(=#%(;*K&%2&"Z(&QQ*"%$(0'?(F*#'%#'K(%*(0??#%#*'0,( :06F0#K'("&$*8":&$B

Strategy 2: Encourage media coverage by creating events that appeal to children and parents in Monroe County Rationale: \&(_'&4(%20%(#Q(4&(40'%&?(%*(K0#'(6&?#0(:*@&"0K&(*Q(*8"(*@&"0,,(:06F0#K'( 0'?(*8"(:06F0#K'(%0:%#:$S(%2&'(4&(4*8,?(20@&(%*(?&$#K'(&@&'%$(%20%(4*8,?(#':*"F*"0%&( 0'?(&':*8"0K&(%2&(&'%#"&(:*668'#%+B(M8"(:8,6#'0%#'K(:*668'#%+(2&0,%2(0'?(4&,,'&$$( &@&'%(40$(?&$#K'&?(%*(K0"'&"(:*668'#%+^4#?&($8FF*"%(0'?(#'@*,@&6&'%B

Tactic: Invite local media to the “Let’s Get Fit Together” wellness event  through press releases and media alerts \&("&:*"?&?(0(F81,#:($&"@#:&(0''*8':&6&'%(cL5>d(0'?($&'%(#%(%*(,*:0,("0?#*($%0%#*'$B(;2&(L5>( Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4(#6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%( :2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(>,$*S(%2&(L5>(#'@#%&?(,#$%&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&( :*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%(4*8,?(1&(2&,?B(>??#%#*'0,,+S(4&( F*$%&?(%2&(:*668'#%+(4&,,'&$$(&@&'%(#'(0(F"&@0,&'%(*',#'&(:*668'#%+(:0,&'?0"(%*(?"04(6*"& 0%%&'%#*'(%*(%2&(&@&'%B

68


Promotions Campaign Materials >,,(F"*6*%#*'0,(:06F0#K'(60%&"#0,$( Q*:8$&?(*'(&':*8"0K#'K(:2#,?"&'(0'?( F0"&'%$(%*(%0_&($%&F$(%*40"?(?&@&,*F#'K( 2&0,%2#&"(,#Q&$%+,&$B(;2#$(h+&"(40$(:"&0%&?(%*( &6F20$#/&(%2&(#6F*"%0':&(*Q(%2&($#I(60N*"( Q**?(K"*8F$(#'(%2&(:*'$%"8:%#*'(*Q( 10,0':&?S(2&0,%2+(6&0,$B(;2#$(h+&"(40$( ?#$F,0+&?(#'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej( 37757($:2**,$S(0'?(%2&(h+&"(40$(0,$*( F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$F,0+&?( ?8"#'K(%2&(:*668'#%+(4&,,'&$$(&@&'%B

Fit Together the puzzle to

make a healthy, balanced meal. Grains

Dairy A0#"+(#$(Q8,,(*Q(:0,:#86(Q*"( $%"*'K(0'?(2&0,%2+(1*'&$B( 72**$&(Q0%^Q"&&(*"(El(6#,_(0'?( ,*4(Q0%(+*K8"%B

72**$&(42*,&(K"0#'$(,#_& F*%0%*&$S(1"*4'("#:&S(42*,&^ 42&0%(1"&0?S(0'?(42*,&^K"0#'( F0$%0$(0'?(:&"&0,$B(\2*,&( K"0#'$(2&,F(+*8(Q&&,(Q8,,B

Fruit

Protein

.0%(0(:*,*"Q8,(@0"#&%+( *Q(Q"8#%$(,#_& $%"041&""#&$S 1,8&1&""#&$S(0FF,&$( 0'?(10'0'0$(0$(0( $'0:_(*"(4#%2(6&0,$B( ="8#%$(2&,F(K#@&(+*8(( &'&"K+B

.0%(R$2S(:2#:_&'S( %8"_&+S(1&0'$S(&KK$S( '8%$(0'?(,&0'(:8%$( *Q(F*"_(*"(1&&QB( L"*%&#'(2&,F$(+*8( 18#,?($%"*'K 68$:,&$B

Vegetables

72**$&(,*%$(*Q('*'^$%0":2+ @&K&%01,&$(,#_&(:0""*%$S 1"*::*,#S(K"&&'(1&0'$(0'? 0$F0"0K8$B(9&K&%01,&$(0"&(Q8,,( *Q(R1&"S(@#%06#'$S(6#'&"0,$( 0'?(0'%#*I#?0'%$B

A balanced diet is important for a healthy body and mind.

69


Promotions Campaign Materials ;2#$(h+&"(&6F20$#/&$(%2&(#6F*"%0':&(*Q( F0#"#'K(0&"*1#:(&I&":#$&(4#%2($%"&'K%2( %"0#'#'K(#'(?0#,+(&I&":#$&("&K#6&'$B(L0"%( *Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(#'@*,@&$( &'K0K#'K(#'(?#QQ&"&'%(%+F&$(*Q(&I&":#$&(%20%( 18"'(&I:&$$(:0,*"#&$(0'?($%"&'K%2&'(*'&V$( 2&0"%(0'?(,8'K$(42#,&(0,$*(%*'#'K(68$:,&$B( ;2#$(h+&"(40$(?#$F,0+&?(#'(Ej(37757( $:2**,$S(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?( ?#$%"#18%&?(?8"#'K(%2&(7*668'#%+( \&,,'&$$(.@&'%B

Fit Together the puzzle to

to maintain a healthier you.

Balanced Diet P8%"#%#*8$(&0%#'K(60_&$(+*8( 2&0,%2+(Q"*6(%2&(#'$#?&(*8%B( 72**$&(0(@0"#&%+(*Q(@&K&%01,&$S( Q"8#%$S(42*,&(K"0#'$S(F"*%&#'( 0'?(?0#"+(Q*"($%"*'K(68$:,&$( 0'?(1*'&$B

Exercise =#%(#'(OD(6#'8%&$(*Q(F2+$#:0,( 0:%#@#%+(?0#,+B(T*8(:*8,?(%0_&( +*8"(?*K(Q*"(0(40,_(*"(N*#'(0( $F*"%$(%&06B(;"+(%*(%0_&(%2&( $%0#"$(#'$%&0?(*Q(%2&(&,&@0%*"B

Nutritious eating, together with phsycial activity, is important for a healthy body and mind.

70


Promotions Campaign Materials ;2#$(h+&"(&':*8"0K&$(:2#,?"&'(0'?(F0"&'%$( %*(K#@&(&[80,(4&#K2%(%*(1*%2(K&%%#'K("&K8,0"( &I&":#$&(0'?(60#'%0#'#'K(0(10,0':&?(?#&%(#'( %2&#"(&QQ*"%$(%*(?&@&,*F(2&0,%2#&"(,#Q&$%+,&$B( >(:*61#'0%#*'(*Q(K&%%#'K(F2+$#:0,( 0:%#@#%+(0'?(&0%#'K('8%"#%#*8$(Q**?$(#$( &$$&'%#0,(%*(F"&@&'%#'K(0'?(:*610%%#'K( :2#,?2**?(*1&$#%+B(;2#$(h+&"(40$(?#$F,0+&?( #'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej(37757( $:2**,$S(0'?(%2&(h+&"(40$(0,$*(F,0:&?(#'( %2&()Y7)(1#'?&"$(0'?(?#$F,0+&?(?8"#'K(%2&( :*668'#%+ 4&,,'&$$(&@&'%B

Fit Together the puzzle for

an active, healthy lifestyle.

Aerobic Exercise >&"*1#:(&I&":#$&(#$(#6F*"%0'%( Q*"(0(2&0,%2+(2&0"%(0'?(,8'K$S( 0'?("&,#&@&$($%"&$$B(>&"*1#:$( :0'(1&(0'+%2#'K(%20%(#':"&0$&$( +*8"(2&0"%("0%&B(;"+(40,_#'K( +*8"(?*KS("#?#'K(+*8"(1#_&S( $4#66#'KS(?0':#'K(*"(N*KK#'KB

Strength Training 5%"&'K%2(%"0#'#'K(2&,F$(+*8( 18#,?($%"*'K(1*'&$(0'? 68$:,&$S(1**$%$(&'&"K+(,&@&,$( 0'?(#6F"*@&$(+*8"(6**?B(G%( 2&,F$(+*8(Q*:8$(#'($F*"%$(0'?( $:2**,B(T*8(:0'(%"+(F8$2^8F$S( $#%^8F$(0'?(,8'K&$B

60 minutes of physical activity each day is important for a healthy body and mind.

71


Promotions Snack Flyers

Fit Together the puzzle to

make a healhy, tasty snack.

;2&(%&06("&:*66&'?&?(W0'%$(*'(0(,*KZ(0$(0( Q8'($'0:_($81$%#%8%#*'(Q*"(8'2&0,%2+ *F%#*'$(,#_&(:2#F$(0'?(:0'?+B(;2#$(%0$%+( $'0:_(#$(0(K**?($*8":&(*Q(F"*%&#'(0'? '8%"#&'%$S(0'?(#%(4*8,?(K#@&(:2#,?"&'(%2&( &'&"K+(%2&+('&&?(%*($%0+(Q*:8$&?B

Ants on a Log

1.

\0$2(0'?(:8%(:&,&"+(#'(20,@&$B(.0%#'K( :&,&"+(4#,,(2&,F(+*8(K&%(%*(+*8"(j(?0#,+( $&"@#'K$(*Q(Q"8#%$(0'?(@&K&%01,&$B

2.

5F"&0?(F&0'8%(18%%&"(*'(:&,&"+B L&0'8%(18%%&"(#$(0(K"&0%($*8":&(*Q(F"*%&#'( %20%(4#,,(K#@&(+*8(&'&"K+(0'?(_&&F(+*8( Q*:8$&?B

3.

L,0:&("0#$#'$(*'(%2&(:&,&"+(%*(,**_(,#_&( 0'%$(*'(0(,*KB(;2&("0#$#'$(4#,,(0?? $4&&%'&$$(0'?(0"&(0(K**?($*8":&(*Q(R1&"B

Nutritious snacking is important for a healthy body and mind.

Visit LetsGetFitTogether.com 72


Promotions Snack Flyers

Fit Together

the puzzle to make a healhy, tasty snack.

G'(_&&F#'K(4#%2(%2&(Q*:8$(*'(2&0,%2+($'0:_( $81$%#%8%#*'$S(%2&(%&06("&:*66&'?&? +*K8"%(F0"Q0#%$(#'(F,0:&(*Q($8K0"+(%"&0%$B( ;2#$(?&,#:#*8$S(2&0,%2+($'0:_(#$(0(K**?( $*8":&(*Q(:0,:#86(0'?(F"*%&#'S(42#,&(0,$*( 1&#'K(,*4(#'(Q0%B

Yogurt, Fruit and Granola Parfaits

1.

72**$&(,*4^Q0%(+*K8"%B(G%V$(Q8,,(*Q(F"*%&#'( 0'?(0(K**?($*8":&(*Q(:0,:#86B

2.

>??(Q"8#%B(72**$&(0(:*,*"Q8,(@0"#&%+(,#_&( 1,8&1&""#&$S(1,0:_1&""#&$S("0$F1&""#&$( 0'?($%"041&""#&$B

3.

5F"#'_,&(*'($*6&(42*,&(K"0#'(K"0'*,0(%*( 0??($*6&(:"8':2(%*(+*8"(F0"Q0#%(0'?(2&,F( +*8(Q&&,(Q8,,B(

Nutritious snacking is important for a healthy body and mind.

Visit LetsGetFitTogether.com 73


Promotions Snack Flyers

Fit Together

the puzzle to make a healhy, tasty snack.

;2&(%&06("&:*66&'?&?(0FF,&($,#:&$(0'?( $%"#'K(:2&&$&(#'(%2#$(h+&"(0$(0($#6F,&($'0:_( %20%("&[8#"&$(,#%%,&(F"&F0"0%#*'S(60_#'K(#%( 0'(&I:&,,&'%($'0:_(%*(&0%(*'(%2&(K*B(;2#$( 2&0"%^2&0,%2+($'0:_(#$(0,$*(0(K"&0%($*8":&(*Q( :0,:#86B

Apple Slices and String Cheese

1.

78%(+*8"(0FF,&(#'%*($,#:&$B(>FF,&$(0"&( K**?(Q*"(0(2&0,%2+(2&0"%(0'?(2&,F(+*8(K&%( %*(+*8"(j(?0#,+($&"@#'K$(*Q(Q"8#%$(0'? @&K&%01,&$B

2.

>??($*6&($%"#'K(:2&&$&B(72&&$&(#$(0(K"&0%( $*8":&(*Q(?0#"+(0'?(Q8,,(*Q(:0,:#86B

3.

;0_&(+*8"($'0:_(4#%2(+*8(*'(%2&(K*p(G%V$( @&"+([8#:_(0'?(&0$+B

Nutritious snacking is important for a healthy body and mind.

Visit LetsGetFitTogether.com 74


Promotions Event Flyer ;2&(%&06(K0@&(:*F#&$(*Q(%2#$(h+&"(%*(Ej( 37757($:2**,$(%*(1&(?#$%"#18%&?(%*( $%8?&'%$(0'?(F0"&'%$(#'(*"?&"(%*(F"*6*%&( %2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:*668'#%+ 4&,,'&$$(&@&'%B

Community

Wellness Event

for Children! Who?

72#,?"&'(K"0?&$(O^a

When?

50%8"?0+S(=&1"80"+(Cj E<**(FB6B(%*(C<DD(FB6B

Where?

)0%:2&,*"(3#??,&(5:2**,(Y+6 eDD(\&$%(Y*"?*'(L#_& ),**6#'K%*'S(GP(bkbDO

Why? What?

P&0",+(*'&(#'(%2"&&(:2#,?"&'(#'( 3*'"*&(7*8'%+(0"&(*@&"4&#K2%( *"(*1&$&B(72#,?"&'(:0'(,&0"'( 01*8%(&'K0K#'K(#'(2&0,%2+ ,#Q&$%+,&$p >(4&,,'&$$(&@&'%(%*(F0"%#:#F0%&( #'(R%'&$$(0:%#@#%#&$S(,&0"'(01*8%( 2&0,%2+(,#Q&$%+,&(:2*#:&$(0'?( 20@&(0(:20':&(%*(&0"'(F"#/&$p

Visit LetsGetFitTogether.com 75


Promotions Coloring Activity ;2#$(:*,*"#'K($2&&%(40$(?#$%"#18%&?(0%(%2&( 7*668'#%+(\&,,'&$$(.@&'%B(!#?$(#' 0%%&'?0':&(:*,*"&?(%2&#"(Q0@*"#%&(2&0,%2+( $'0:_$(#'(%2&(0FF"*F"#0%&(0"&0$B(;2& @0"#&%+(*Q(%2#'K$(%20%(4&"&(?"04'(20?(%2&( _#?$(&I:#%&?(%*($20"&(%2&#"(?"04#'K$B(.0:2( :2#,?("&:&#@&?(0($&:*'?($2&&%(%*(%0_&(2*6&( 4#%2(%2&6B

A#"&:%#*'$<(A"04(F#:%8"&$(*Q(Q**?(%20%(R%(#'(&0:2(Q**?(K"*8F(%*(60_&(0( 10,0':&?(6&0,B

76


Promotions Chalking Outside BGCB 5#?&40,_(:20,_(40$(8$&?(*8%$#?&(*Q(%2&( )Y7)(%*(F"*6*%&(%2&(WX&%V$(Y&%(=#% ;*K&%2&"Z Triple Play(L"*K"06(0'? &':*8"0K&(F0"&'%$(*Q()Y7)(F0"%#:#F0'%$(%* &'"*,,(%2&#"(:2#,?"&'(#'(%2&(F"*K"06B(;2&( :20,_(40$(#'$%"86&'%0,(#'(:"&0%#'K 040"&'&$$(*Q(%2&(F"*K"06(0'?(#':"&0$#'K( &'"*,,6&'%(4#%2#'(%2&(F"*K"06B

77


After­School Program Triple Play at BGCB 9#'6:8')%*",,1*#' >%(%2&(1&K#''#'K(*Q(%2& Triple Play  F"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(%2#$(%&$%( %*(6&0$8"&(%2&#"(&I#$%#'K(_'*4,&?K&(01*8%( '8%"#%#*'(0'?(&I&":#$&B(;2#$(%&$%($20F&?(%2&( ,&$$*'$(%20%(4&"&(K#@&'(?8"#'K(%2&(Triple  Play(F"*K"06(%*(0??"&$$(%2&(0"&0$(%20%( :2#,?"&'('&&?&?(%2&(6*$%(#'$%"8:%#*'B(;2#$( $06&(%&$%(40$(0,$*(K#@&'(0Q%&"(%2&( :*6F,&%#*'(*Q(%2&(F"*K"06S(42#:2( 6&0$8"&?(420%(%2&(:2#,?"&'(,&0"'&?(?8"#'K( %2&(:*8"$&(*Q(%2&(F"*K"06B

P06&<(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((A0%&< TRIPLE PLAY(5LJGPY(LJ.qLM5;(;.5; EB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB   Fruits   Y"0#'$(c1"&0?$S("#:&S(&%:Bd   L"*%&#'$(c6&0%$d   9&K&%01,&$   `8#:&   A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd   5*?0   A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd   \0%&" CB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U 0B(=#1&" 1B(L"*%&#' :B(70"1*2+?"0%&$ ?B(\0%&" OB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U( 0B(E($&"@#'K 1B(C^b($&"@#'K$ :B(k^e($&"@#'K$ ?B(ED($&"@#'K$ bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?< 0B(G66#?#0%&,+(1&K#'(%*(:**_(#% 1B(5&0$*'(#%(R"$%S(%2&'(:**_(#% :B(7,&0'(:2#:_&'(4#%2(40"6(40%&" ?B(7,&0'(:2#:_&'(4#%2(:*,?(40%&" &B(T*8(:0'(&0%(:2#:_&'("04

78


After­School Program Triple Play at BGCB 9#'6:8')%*",,1*#'

jB()"&0_Q0$%rrrrrB 0B(g&,F$(K#@&(+*8"(1*?+(&'&"K+ 1B(g&,F$(K&%(+*8"(1"0#'(K*#'K :B(>,,(*Q(%2&(01*@& fB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$( 18"'&?U 0B(G6F*$$#1,&(%*(F"&?#:%(4&#K2%(K0#'(*"(,*$$ 1B(\&#K2%(K0#' :B(\&#K2%(,*$$ ?B(P*(:20'K&(#'(4&#K2% kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%rrrrrr6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'( 6*$%(?0+$(*Q(%2&(4&&_B 0B(OD 1B(fD :B(eD aB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B 0B(T&$ 1B(P* eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB   L2+$#:0,,+(R%   >:%#@&   ;2#'   P8%"#%#*8$(&0%#'K   Y**?('#K2%$($,&&F EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(*'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2( ="#&$(*"(F*%0%*(:2#F$dU   None    One      ;4*( ( (   ;2"&&(   =*8"(*"(6*"&

79


After­School Program Triple Play at BGCB 9#'6:8')%*",,1*#'

EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U   T&$   No

>%(%2&(1&K#''#'K(*Q(%2&(Triple Play F"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(0 F"&^%&$%(%*(K08K&(%2&#"(&I#$%#'K(_'*4,&?K&( 01*8%(,&0?#'K(2&0,%2+(,#Q&$%+,&$B(>Q%&"(%2&( F"*K"06(40$(:*6F,&%&?S(%2&(:2#,?"&'(4&"&( K#@&'(0(F*$%^%&$%(*'(%2&($06&(60%&"#0,(%*( 6&0$8"&(420%(%2&+(20?(,&0"'&?(?8"#'K(%2&( :*8"$&(*Q(%2&(F"*K"06B(;2&"&(40$ $#K'#R:0'%(#6F"*@&6&'%(#'(6*$%(*Q(%2&( [8&$%#*'$S(?&6*'$%"0%#'K(%20%(%2&(:2#,?"&'( #'(%2& Triple Play(F"*K"06(,&0"'&?(0'?( "&%0#'&?(#'Q*"60%#*'(01*8%(2&0,%2+(&0%#'K( 201#%$(0'?(F2+$#:0,(0:%#@#%+B()+(K0#'#'K(%2&( _'*4,&?K&(0'?(%2&(%**,$(%*(,&0?(2&0,%2+( ,#Q&$%+,&$(%2"*8K2(%2&(Triple Play(L"*K"06( 0%(%2&()Y7)S(%2&$&(:2#,?"&'(4#,,(1&(01,&(%*( 60_&($60"%&"S(2&0,%2#&"(:2*#:&$(%*(#6F"*@&( %2&(*@&"0,,([80,#%+(*Q(%2&#"(,#@&$B

80


After­School Program

Triple Play(u(3GPA(78""#:8,86

\.X7M3.qM9.J9G.\(c=&1B(k%2d (((\20%(#$(;"#F,&(L,0+(0,,(01*8%U Triple Play “Mind” Curriculum ( -(G'%"*?8:%#*'(*Q(60%&"#0,$(%20%(4#,,(1&(:*@&"&?(0'?(?#$:8$$&? ( -(G'%"*?8:%#*'(*Q(%2&(K8&$%$($F&0_&"$(4&(4#,,(1&(20@#'K(%2"*8K2*8%(%2&(b(4&&_$ ;2&(Triple Play F"*K"06(20?(%4*(60N*" ( -(M8%,#'&(*Q(F"*K"06(1"&0_(?*4'(cC(?0+$(0(4&&_d $&:%#*'$i(W3#'?Z(?0+$(*'(;8&$?0+$(0'?( -(G6F*"%0':&(*Q(60%&"#0, W)*?+Z(?0+$(*'(;28"$?0+$B(;2&(:8""#:8,86( ( ( -(L"&^%&$% Q*"(0,,(%2&(W3#'?Z(?0+(,&$$*'$(*8%,#'&$(0,,( =>J3(^;"0:&+(L*"%&"S(*"(Y8&$%(72&Q *Q(%2&(#6F*"%0'%(F*#'%$(%20%(4&"&(:*@&"&?( ?8"#'K(&0:2(;8&$?0+(*Q(%2&(F"*K"06B(;2&$&( ((()&'&R%$(*Q(&0%#'K(*"K0'#:0,,+ ( -(A0'K&"$(*Q(F"*:&$$&?(Q**? ,&$$*'$(4&"&(:*6F"#$&?(*Q(#'%&"0:%#@& ( -(;0$%&(;&$%#'K 0:%#@#%#&$(%20%(%08K2%(%2&(:2#,?"&'(01*8%( g.>X;gT(XG9GPY(c=&1B(Eb%2d '8%"#%#*'(0'?(2*4(%*(60_&(2&0,%2+ (((3+(L,0%&(#'%"*?8:%#*'q"&@#&4 ,#Q&$%+,&(:2*#:&$B ( -(L*"%#*'(5#/&$ ( -(J&0?#'K(X01&,$ ( -(G6F*"%0':&(*Q($,&&F (((.QQ&:%$(*'(%2&(1"0#'(0'?(%2&("&$%(*Q(+*8"(1*?+ ( -(\20%(#$(+*8"(1*?+(?*#'K(42#,&(+*8(0"&($,&&F#'KU ( -(G6F*"%0':&(*Q(?0#,+(&I&":#$& ( -(g&0,%2(1&'&R%$ =MMA(LJ.L(5>=.;T(c=&1B(CE$%d (((3#:2&,,&V$(%&0:2#'K(60%&"#0,$(Q*"(%2#$(?0+ ( -(=**?(F"&F0"0%#*' ( -(g&0,%2("#$_$(#Q(Q**?(#$(F"&F0"&?(*"(:**_&?(4"*'K ( -(H$&(*Q(h0@*"#'K$(0'?($&0$*'#'K$ ( -(>(,#%%,&(K*&$(0(,*'K(40+ \J>L^HL(c30":2(CD%2d ( -(o8#:_("&@#&4 ( -(L*$%^%&$% ( -(=HP(>7;G9G;T(=MJ(LJMYJ>3(7M3LX.;GMPp

81


After­School Program Triple Play “Body” Curriculum ;2&(W)*?+Z(:8""#:8,86(*Q(%2&(Triple Play F"*K"06(40$(:*'$%"8:%&?(%*(1*%2(%&0:2( :2#,?"&'(%2&(#6F*"%0':&(*Q("&K8,0"(F2+$#:0,( 0:%#@#%+(0$(4&,,(0$(%*(?&6*'$%"0%&(F"*F&"( &I&":#$#'K(%&:2'#[8&$B(;2&(:2#,?"&'(4&"&( &IF*$&?(%*(0(@0"#&%+(*Q(&I&":#$&(%+F&$ "0'K#'K(Q"*6(+*K0(%*(%"0?#%#*'0,(&I&":#$&( $%0%#*'$S(42#:2(#':,8?&?(,8'K&$(0'?(%2&( $28%%,&("8'B(

Triple Play(^()MAT(78""#:8,86 M)5;>7X.(7MHJ5.(>PA(5;>;GMP5(c=&1B(C'?d (((M1$%0:,&(7*8"$&(c*@&"0,,(%#6&d(^(ED(6#'B ((((((((>K#,#%+(X0??&"$ ( -(`86F#'K(J*F&(cCDId ( -(J*,,(M"0'K&()0,,(0"*8'?(:*'&$ ( -(5%&F(8F$ ( -(g8"%,#'K ( -(52**%(10,,(#'('&% (((((((((5%0%#*'$(c?*(8'%#,(&I208$%#*'d(^(ED(6#'B (( -(5#%^8F$ ( -(L8$2^8F$ ( -(X8'K&$( ( -(528%%,&(J8'(c%#6#'Kd ( -(J8'(7*8"$&(0'?(5%0%#*'$ (( -(X*K(A0%0 ( -(J&h&:% ( -(Y*0,(4&(40'%(%*(0:2#&@&(cF&"$*'0,d TMY>q5;>;GMP5(c=&1B(e%2d (((((((((T*K0(u(ED(6#'B (( -(G6F*"%0':&(*Q($%"&%:2#'K ( -(X#$%&'#'K(%*(1*?+ ((((((((5%0%#*'$(u(ED(6#'B ( -(J&h&:%#*' ( -()#'?&"$q`*8"'0,#'K M)5;>7X.(7MHJ5.qJ.7MJA5()M>JA(c=&1(Ef%2d (( -(M1$%0:,&(:*8"$&("8'(%2"*8K2(c}Cd ( -(J&:*"?$()*0"? (( -()"&0_#'K(:,81("&:*"?$(*"(F&"$*'0,(1&$%$ =GP>X(JHP(;gJMHYg(M=(M)5;>7X.(7MHJ5.q5;>;GMP5

82


After­School Program “Body” and “Mind” Classes ;2&(%*F(F2*%*(#,,8$%"0%&$(0(W3#'?Z(?0+( 0'?(%2&(1*%%*6(F2*%*(#,,8$%"0%&$(0(W)*?+Z( ?0+(?8"#'K(%2&(Triple Play(F"*K"06(0%(%2&( )Y7)B

Kristen teaches at the BGCG on a “Mind” day.

83

Whitley Wynns instructs yoga on a “Body” day.


After­School Program BGCB Binders

;2"*8K2*8%(%2&(Triple Play F"*K"06S(%2&( )Y7)(:2#,?"&'(%"0:_&?(%2&#"(F2+$#:0, 0:%#@#%#&$(0'?(%2&#"(F"*K"&$$(0$(%2&+ #6F"*@&?(%2&#"(F&"$*'0,(1&$%$(#'(&0:2 F2+$#:0,(0:%#@#%+(:0%&K*"+B(;2&(:2#,?"&'( K0#'&?(0'(8'?&"$%0'?#'K(*Q(40+$(%*(%"0:_( F2+$#:0,(0:%#@#%+(0'?(4&"&(&':*8"0K&?(%*( "&0:2(%2&#"(60I#686(F*%&'%#0,B

;2"*8K2(K"0F2$S(:2#,?"&'(4&"&(01,&(%*( %"0:_(%2&#"(4&&_,+(F*K"&$$(*'( %2&(W)*?+Z(?0+$B

84


After­School Program Triple Play Attendance and  Notes ;2&$&('*%&$(%"0:_&?(%2&(0%%&'?0':&(0'?( ?0+^%*^?0+('*%&$(?8"#'K(%2& Triple Play  F"*K"06(0%(%2&()Y7)B(

)*+$(0'?(Y#",$(7,81 Triple Play Notes ;8&$?0+S(;28"$?0+(j<Dj^j<jD(FB6B ;28"$?0+S(=&1"80"+(C -((Triple Play(F"*K"06(#'%"* -((ED(_#?$ -((72*:*,0%&(6#,_(0'?('8%"#K"0#'(10"$(4&"&(%2&($'0:_ -((;2&+(?#?(,8'K&$S($#%(8F$S(*1$%0:,&(:*8"$&(0'?(F8$2^8F$ ;8&$?0+S(=&1"80"+(k -((EC(_#?$ -((3+(L,0%&(,&$$*'(0'?(?#$:8$$#*'(*'(10,0':&?(6&0,$ -((g&0,%2#&"(:2*#:&$(#'(K"0#'$ -((;0,_#'K(01*8%(F*"%#*'($#/& -((5'0:_(40$(6#,_S(:"0:_&"$S(*"0'K&(*"(0FF,& -((5&"@#'K($#/&$ -((\20%(_#'?(*Q(6#,_(%*(?"#'_ ;28"$?0+S(=&1"80"+(e -((T*K0(:,0$$(0'?($%0%#*'$ -((M"0'K&$(0'?(:2*:*,0%&(6#,_ -((.#K2%(_#?$ ;8&$?0+S(=&1"80"+(Eb -((ED(_#?$ -((7**_#'K(:,0$$<(:2#:_&'([8&$0?#,,0$ -((38,%#K"0#'(%*"%#,,0$S(:2#:_&'S($0,$0S(:2&&$&S(%0:*($&0$*'#'K ;28"$?0+S(=&1"80"+(Ef -((L2+$#:0,(0:%#@#%+($%0%#*'$ -((X8'K&$S($#%^8F$S($28%%,&("8'S(F8$2^8F$S(*1$%0:,&(:*8"$& ;8&$?0+S(=&1"80"+(CE -((EE(_#?$(?#?(0(%"#@#0(0:%#@#%+(01*8%(2&0,%2+(,#Q&$%+,&$

85


After­School Program Triple Play Attendance and  Notes

;28"$?0+S(=&1"80"+(CO -((=#@&(_#?$ -(()0$_&%10,,($%0%#*'$ ;8&$?0+S(=&1"80"+(Ca -((EE(_#?$ -((WX&%V$(Y&%(=#%(;*K&%2&"Z(,&$$*' -((72#F$(Q*"($'0:_ -((;4*(_#?$(0$_&?(Q*"(0(2&0,%2#&"($'0:_(0'?(4&"&(K#@&'(0FF,&$

9#:%*"#0(2&,F$(0()Y7)(6&61&"(?*($#%^8F$(?8"#'K(0(W)*?+Z(?0+B

86


Outreach MCCSC Approval to Post Flyers ;2#$(?*:86&'%(#$(%2&(0FF"*@0,(,&%%&"( %20%(4&("&:&#@&?(%20%(0,,*4&?(8$(%*( 20'K(WX&%V$(Y&%(=#%(;*K&%2&"Z(h+&"$( #'(0,,(*Q(%2&(37757($:2**,$B

87


Outreach Flyers in MCCSC Schools =,+&"$(4&"&(20'?(?&,#@&"&?(%*(%2& 0FF"*F"#0%&(*QR:#0,$(#'(&0:2($:2**,(0'?( 4&"&(28'K(8F(%2"*8K2*8%(&0:2($:2**,(0$( #,,8$%"0%&?B

=,+&"$(#'()#'Q*"?(.,&6&'%0"+(5:2**,

88

=,+&"$(#'(=0#"@#&4(.,&6&'%0"+(5:2**,


Events College Mentors for Kids PowerPoint ;2&(%&06(K0@&(0'(#'%&"0:%#@& F"&$&'%0%#*'(%*(%2&(73=!(F0"%#:#F0'%$(%20%( Q*:8$&?(%&0:2#'K(2*4(%*(&0%(2&0,%2+S(1&( F2+$#:0,,+(0:%#@&(0'?(2*4(%*(,&0?(2&0,%2+( ,#Q&$%+,&$B(72#,?"&'(4&"&(&':*8"0K&?(%* F0"%#:#F0%&(%2"*8K2*8%(%2&(&'%#"& ?#$:8$$#*'(0'?(4&"&(&'%28$#0$%#:(01*8%(%2&( lesson.

What does a balanced meal look like?

My Plate !! Make half of your plate fruits and vegetables !! Make at least half of your grains, whole grains (oatmeal, brown rice) !! Choose lean proteins !! Switch to fat free or 1% milk

Tell us some of your favorite snacks…

Healthy Substitutions

What are some other healthy substitutions?

89


Events College Mentors for Kids PowerPoint

60 Minutes or More Per Day How much physical activity should you get in a day?

!! Walk your dog !! Go for a bike ride around your neighborhood with parents or friends !! Join a sports team at school !! Watch fun exercise videos

What are some other fun ways to get in your daily exercise?

Why is it important to stay healthy?

Importance of Good Health

Steps to Live a Healthy Lifestyle

!! Prevents obesity and other health conditions !! Boosts energy level, improves self-esteem !! Improves your overall well-being

1.! Eat balanced meals. 2.! Get 60 minutes of exercise each day. 3.! Encourage your friends and family to lead healthy lifestyles with you. Leading a healthy lifestyle through nutritious eating and physical activity leads to a healthy body and mind!

90


Events College Mentors for Kids PowerPoint

www.letsgetfittogether.com

91


Events College Mentors for Kids ;2&$&(F2*%*$($2*4(%2&(%4*(F0"%$(*Q(%2&( WX&%V$(Y&%(=#%(;*K&%2&"Z(,&$$*'(4#%2(%2&( 73=!B(;2&(R"$%(F2*%*($2*4$(%2& #'%&"0:%#@&(,&$$*'S(0'?(%2&($&:*'?(F2*%*( $2*4$(%2&(73=!(F0"%#:#F0'%$(F,0+#'K( K06&$(*8%$#?&(0Q%&"(%2&(,&$$*'(&'?&?B

92


Events College Mentors for Kids 9")%6:8')%*",,1*#' >Q%&"(%2&(,&$$*'(F*"%#*'(*Q(%2&(73=! F"*K"06S(%2&(%&06(?#$%"#18%&?(%2#$($2*"% [8&$%#*''0#"&(%*(6&0$8"&(%2&(&QQ&:%#@&'&$$( *Q(%2&(,&$$*'(0'?(%*(K08K&(420%(%2&(:2#,?"&'( ,&0"'&?(?8"#'K(%2&(,&$$*'B

((EB(\20%(?#?(+*8(,&0"'(%*?0+U     ((CB(A*(+*8(%2#'_(+*8(6#K2%(:20'K&(%2&(40+(%20%(+*8(&0%(0%(2*6&U ((((((7#":,&<(((((T&$(((((P*   ((OB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&U ((((((7#":,&<(((((T&$(((((P*   ((bB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2   ((jB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

93


Events Zumba at BGCB ;*(Q8"%2&"(&':*8"0K&(%2&()Y7)(6&61&"$( %*(%"+('&4(%+F&$(*Q(F2+$#:0,(0:%#@#%#&$S(%2&( %&06(2*$%&?(0(m8610(&@&'%(*F&'(%*(0,,( )Y7)(6&61&"$(0K&$(e(0'?(01*@&B(;2&$&( F2*%*$($2*4(%2&()Y7)(F0"%#:#F0'%$ Q*,,*4#'K(%2&(m8610(#'$%"8:%*"V$ 6*@&6&'%$B

94


Events Zumba at BGCB 9")%6:8')%*",,1*#' HF*'(:*':,8$#*'(*Q(%2&(m8610(&@&'%(0%(%2&( )Y7)S(F0"%#:#F0'%$(4&"&(0$_&?(%*(:*6F,&%&( %2#$(1"#&Q([8&$%#*''0#"&B(;2#$(0,,*4&?(%2&( %&06(%*(K08K&(%2&("&0:%#*'(*Q(%2&( F0"%#:#F0'%$B

((EB(A#?(%2#$(m8610(:,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&U ((((((7#":,&<((((T&$((((((((P* ((CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U ((((((7#":,&<(((((T&$(((((((P*   ((OB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2((((((k%2(((((a%2((( ((bB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

95


Events Community Wellness Event Proof of Insurance to Use Batchelor Middle School Gym ;2&(7&"%#R:0%&(*Q(X#01#,#%+(G'$8"0':&(40$( "&[8#"&?(%2"*8K2(37757(0'?(%2&(2*$%(*Q( %2&(&@&'%S()0%:2&,*"(3#??,&(5:2**,B(37757( "&[8#"&?(%2#$(?*:86&'%0%#*'(%*(F"*@&(%20%( %2&(;"8$%&&$(*Q(GH(4*8,?(1&(2&,?( 0::*8'%01,&(Q*"(GH(LJ55>V$(&@&'%(0'?(%20%( 4&(20?(%2&(F"*F&"(#'$8"0':&B

96


Events Community Wellness Event Agenda M'(50%8"?0+S(=&1"80"+(CjS(%2&(7*668'#%+( \&,,'&$$(.@&'%(%**_(F,0:&(0%()0%:2&,*"( 3#??,&(5:2**,B(;2&(0K&'?0(:0,,&?(Q*"(0'( 2*8"^,*'K(&@&'%S(2*4&@&"S(?8&(%*(%2&(_#?$V( &'N*+6&'%(*Q(%2&(0:%#@#%#&$S(%2&(&@&'%(4&'%( ,*'K&"(%20'(*'&(2*8"B(

Event Time: E<DD^C<DD(LB3B Lesson ^(CD(3#'8%&$( Coloring(^(j^ED(3#'8%&$( “Fit Together” Tag ^(Ej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c:"&0%#'K(%4*(F&*F,&(42*( %2#'_(%2&+(0"&(W#%ZdB Shark and Minnows ^(Ej(3#'8%&$ -((;2&(Q0:#,#%0%*"(1&K#'$(0$(%2&($20"_B -((X#'&(0,,(%2&(*%2&"(F,0+&"$(*'(*'&($#?&(*Q(%2&(K+6(#'(0("*4B(;2&$&(0"&(%2&(6#''*4$B -((72**$&(0(:0%&K*"+S($8:2(0$(@&K&%01,&$S(0'?(20@&(&0:2(6#''*4(:2**$&(0(@&K&%01,&B -((5%0'?(*'(%2&($#?&(*Q(%2&(K+6(Q0:#'K(*FF*$#%&(%2&(6#''*4$B -((52*8%(*8%(0(@&K&%01,&(0%("0'?*6B -((X#$%&'(Q*"(0'+(6#''*4$(4#%2(%2&(:2*$&'(@&K&%01,&(0$(%2&+(%"+(%*(40,_q"8'([8#&%,+(%*(%2&( $#?&(*Q(%2&(K+6B -((;8"'(0"*8'?(0'?("8'(%*(%"+(%*(%0K(0(6#''*4B()&(:0"&Q8,('*%(%*(%0:_,&(*"(Q*":&Q8,,+(F8$2(0( 6#''*4B -((X&%(%2&(6#''*4$(42*("&0:2(%2&($#?&(*Q(%2&(K+6(4#%2*8%(1&#'K(%0KK&?("&%8"'(%*(%2&(*"#K#^ '0,($#?&B -((70,,(*8%(0'*%2&"(@&K&%01,&(0'?(:*'%#'8&(%2&(K06&(8'%#,(0(6#''*4(#$(%0KK&?B -(()&:*6&(0(6#''*4(42&'(+*8(%0K(*'&B(;2&(%0KK&?(6#''*4(#$('*4(%2&($20"_B Categories<(="8#%$S(@&K&%01,&$S($'0:_($81$%#%8%#*'$S(F2+$#:0,(0:%#@#%#&$S(?0#"+S(K"0#'$S( F"*%&#'$ Snacks/Cool Down and Trivia/Prizes(^(ED(3#'8%&$ Evaluation 

97


Events

60 Minutes or More Per Day

Community Wellness Event Lesson Slides How much physical activity should you get in a day?

!! Walk your dog !! Go for a bike ride around your neighborhood with parents or friends !! Join a sports team at school !! Watch fun exercise videos

What are some other fun ways to get in your daily exercise?

Why is it important to stay healthy?

Importance of Good Health

Steps to Live a Healthy Lifestyle

!! Prevents obesity and other health conditions !! Boosts energy level, improves self-esteem !! Improves your overall well-being

1.! Eat balanced meals. 2.! Get 60 minutes of exercise each day. 3.! Encourage your friends and family to lead healthy lifestyles with you. Leading a healthy lifestyle through nutritious eating and physical activity leads to a healthy body and mind!

98


Events Community Wellness Event Trivia Questions >(%"#@#0(:*'%&$%(0,,*4&?(F0"%#:#F0'%$(%*(4#'( 2&0,%2+(F"#/&$(%*40"?(%2&(&'?(*Q(%2&(&@&'%B( .0:2(:2#,?(40$(&@&'%80,,+(:0,,&?(8F*'(%*( K#@&(?#QQ&"&'%(0'$4&"$(%*(%2&([8&$%#*'$B( L"#/&$(#':,8?&?(40%&"(1*%%,&$S(N86F("*F&$S( 0%2,&%#:(10,,$(0'?(*%2&"(Q8'(#%&6$(%20%( &':*8"0K&(:2#,?"&'(%*($%0+(0:%#@&B(

((EB(g*4(60'+(6#'8%&$(*Q(&I&":#$&(?*(+*8('&&?(%*(K&%(#'(0(?0+U ( >'$4&"<(fD(6#'8%&$ ((CB(P06&(0%(,&0$%(%2"&&(F0"%$(*Q(0(10,0':&?(6&0,B ( >'$4&"<(="8#%$S(9&K&%01,&$S(A0#"+S(L"*%&#'$S(Y"0#'$ ((OB(P06&(0(%+F&(*Q(0&"*1#:(&I&":#$&B ( L*$$#1,&(>'$4&"$<(7+:,#'KS(`*KK#'KS(A0':#'KS(54#66#'K   ((bB(P06&(0(%+F&(*Q($%"&'K%2(%"0#'#'KB ( L*$$#1,&(>'$4&"$<(="&&(4&#K2%$S(L8$2^8F$S(5#%^8F$ ((jB(P06&(0(%+F&(*Q(2&0,%2+($81$%#%8%#*'B(( ( L*$$#1,&(>'$4&"<(.0%#'K(10_&?(F*%0%*(:2#F$(#'$%&0?(*Q("&K8,0"(F*%0%*(:2#F$

99


Events

Community Wellness Event ;2&($6#,&$(4&"&(&'?,&$$(0$(%2&(%&06(0'? :*668'#%+(+*8%2(&'N*+&?(%2&(0:%#@#%#&$(0%( %2&(7*668'#%+(\&,,'&$$(.@&'%B

100


Events

Community Wellness Event

101


Events Community Wellness Event 9")%6:8')%*",,1*#' HF*'(:*':,8$#*'(*Q(%2&(7*668'#%+( \&,,'&$$(.@&'%S(F0"%#:#F0'%$(4&"&(0$_&?(%*( :*6F,&%&(0(1"#&Q([8&$%#*''0#"&B(;2#$( 0,,*4&?(%2&(%&06(%*(K08K&(%2&("&0:%#*'(*Q( %2&(F0"%#:#F0'%$B

((EB(G'(%2&(Q8%8"&S(4#,,(+*8(%2#'_(01*8%(420%(+*8(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$U (((((7#":,&<(((((T&$(((((((P* ((CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U (((((7#":,&<(((((T&$(((((((P*   ((OB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2((((((k%2(((((a%2((( ((bB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

102


Web Presence LetsGetFitTogether.com  Welcome Page X&%$Y&%=#%;*K&%2&"B:*6($&"@&?(0$(%2&(60#'( 4&1($*8":&(Q*"(%2&(:06F0#K'B(;2& :*668'#%+(40$(?"#@&'(%*(%2&($#%&(@#0(h+&"$S( $*:#0,(6&?#0(0'?(*%2&"(6&?#0(*8%,&%$B(;2&( $#%&(40$(Q8,,(*Q(Q8'(0'?(8F^%*^?0%& #'Q*"60%#*'(01*8%(%2&(:06F0#K'B(L0K&(*'&( 4&,:*6&?(K8&$%$(%*(%2&($#%&(0'?(0,$* 0?@&"%#$&?(%2&(7*668'#%+(\&,,'&$$(.@&'%B( X#'_$(%*(0,,($*:#0,(6&?#0(4&"&(0,$*(#':,8?&?( *'(&0:2(F0K&S(0$(4&,,(0(F,0:&(%*($&'?(%2&( %&06(0'(&60#,B

103


Web Presence LetsGetFitTogether.com Get the Facts ;2&(WY&%(%2&(=0:%$Z(%01(0,,*4&?(K8&$%$(%* 0::&$$(:"#%#:0,(#'Q*"60%#*'B(72#,?2**? *1&$#%+(#$(0($&"#*8$(#$$8&(#'(%2&(H'#%&?( 5%0%&$S(0'?(%2#$(F0K&(40$(6&0'%(%*(?"#@&( 2*6&(%20%(0,0"6#'K(Q0:%B

104


Web Presence LetsGetFitTogether.com Eat Healthy ;2&(W.0%(g&0,%2+Z(%01(0,,*4&?(:2#,?"&'(0'?( %2&#"(F0"&'%$(%*(,&0"'(2*4(%*(60_&( 2&0,%2#&"(:2*#:&$B(>(Q8'(0'?(#'%&"0:%#@&( F0K&(0,,*4&?(Q*"(K8&$%$(%*(,&0"'(&0:2(F0"%( *Q(%2&$&(6&0,$B(.?8:0%#*'0,(@#?&*$S(:"&0%&?( 1+(%2&(%&06S(%08K2%(K8&$%$(2*4(%*(60_&( 2&0,%2+($'0:_$(#'(6#'8%&$B

105


Web Presence LetsGetFitTogether.com Get Fit ;2&(WY&%(=#%Z(%01(F"*@#?&?(R%'&$$ #'Q*"60%#*'B(>(Q8'(0'?(#'%&"0:%#@&(F0K&( 0,,*4&?(Q*"(K8&$%$(%*(,&0"'(2*4(%*(60#'%0#'( 0(2&0,%2+(,#Q&$%+,&B(>(@#?&*(*Q(%2&(%&06V$( m8610(:,0$$(0%(%2&()Y7)(40$(8$&?(%*( #'$F#"&(K8&$%$(%*(%"+(%2&(Q8'(&I&":#$&( routine.

106


Web Presence LetsGetFitTogether.com Community ;2&(W7*668'#%+Z(%01(*Q(%2&(4&1$#%&(40$( %2&(F,0:&(%*($%0+(#'Q*"6&?(01*8%(%2&(:06^ F0#K'B(;2&(:0,&'?0"(40$(0,40+$(8F^%*^?0%&S( 0'?(0,,('&4$(%20%(0FF&0"&?(#'(%2&(,*:0,(6&^ ?#0(01*8%(%2&(:06F0#K'(40$(8F?0%&?(?0#,+B

107


Web Presence

Social Media: Facebook Page

M'&(*Q(%2&(6*$%(F*F8,0"($*:#0,(6&?#0($#%&$(#$(=0:&1**_B(;2&(%&06V$(=0:&1**_(F0K&(40$( ,#'_&?(%*(%2&(4&1$#%&(0'?(40$(8F?0%&?(?0#,+B(3*$%(#'%&"0:%#*'(1&%4&&'(%2& :*668'#%+(40$(%2"*8K2(;4#%%&"(0,%2*8K2(%2&(=0:&1**_(F0K&(40$(%"&0%&?(4#%2(%2&($06&( #6F*"%0':&B

108


Web Presence

Social Media: Twitter Page

;4#%%&"(40$(%2&(60#'($*:#0,(6&?#0(*8%,&%(8$&?(1+(%2&(:06F0#K'B(38:2(*Q(%2&(#'%&"0:%#*'( Q"*6(%2&(:*668'#%+(40$(?*'&(%2"*8K2(%2#$($#%&B(

109


Web Presence

Social Media: YouTube Page

;2"*8K2(;4&&%$(0'?(=0:&1**_(F*$%$S(:*668'#%+(6&61&"$(4&"&(?#"&:%&?(%*(%2&(T*8;81&( F0K&(%*(@#&4(&?8:0%#*'0,(0'?(Q8'(@#?&*$(%2&(%&06(:"&0%&?B

110


Media Relations

=MJ(G33.AG>;.(J.X.>5. =&1"80"+(ECS(CDEC

Press Release >(F"&$$("&,&0$&(40$($&'%(%*(),**6#'K%*'( 6&?#0(0''*8':#'K(%2&(%&06$(:06F0#K'B( ;2&("&,&0$&(0''*8':&?(%2&()&%2(\**?( 720F%&"S(%2&()0%&60'(%&06(0'?(0,,(%2&( 0$F&:%$(*Q(%2&(:06F0#K'(0'?(:*6F&%#%#*'B

7*'%0:%< 7*8"%'&+(5%#&2, :$%#&2,{#'?#0'0B&?8 %&,<(OEkBbbDBeaak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jOl(*Q(:2#,?"&'(0K&?(a^Eb(#'(%2#$($06F,&(0"&(:*':&"'&?(01*8%(

111


Media Relations

%2&6$&,@&$(*"($*6&*'&(%2&+(_'*4(1&#'K(*@&"4&#K2%B

Press Release

(W\&V,,(1&(,&0?#'K(0($&"#&$(*Q(#'%&"0:%#@&(&@&'%$(0"*8'?(%2&(:*668'#%+(Q*:8$#'K(*'('8%"#^ %#*'(0'?(2&0,%2+(,#Q&$%+,&$(%*(K&%(_#?$(&I:#%&?(01*8%(2&0,%2SZ($0#?(5866&"$B =*"(6*"&(#'Q*"60%#*'(01*8%(%2&(:06F0#K'(*"(8F:*6#'K(&@&'%$S(@#$#%(,&%$K&%R%%*K&%2&"B :*6(*"(Q*,,*4({XY=#%;*K&%2&"(*'(;4#%%&"B }}}

112


Media Relations Public Service Announcement Script

P&0",+(*'&(#'(%2"&&(:2#,?"&'(#'(>6&"#:0(0"&(*@&"4&#K2%(*"(*1&$&B(;2&$&(:2#,?"&'(0"&(6*"&( 0%("#$_(Q*"(:2"*'#:(?#$&0$&$(0'?(1&:*6#'K(*1&$&(0?8,%$B(G%V$(:"8:#0,(%*(%&0:2(%2&6(&0",+( 01*8%(%2&(#6F*"%0':&(*Q(&0%#'K(2&0,%2+(0'?($%0+#'K(0:%#@&B

;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(?&@&,*F&?(1+(0($%8?&'%(K"*8F(0%(G'?#0'0(H'#@&"$#%+( 0#6$(%*(6*%#@0%&(:2#,?"&'(%*(%0_&(0'(0:%#@&("*,&(#'(RK2%#'K(*1&$#%+B(72#,?"&'(#'(K"0?&$(O^a( ;2&(%&06(?"0Q%&?(0(L81,#:(5&"@#:& 0"&(#'@#%&?(%*(0%%&'?(0(:*668'#%+(4&,,'&$$(&@&'%(%2#$(50%8"?0+S(=&1"80"+(Cj%2(0%(E(FB6B(0%( >''*8':&6&'%(0''*8':#'K(%2&(:06F0#K'( 0'?(7*668'#%+(\&,,'&$$(.@&'%B(>(,*:0,(A`( )0%:2&,*"(3#??,&(5:2**,(#'(),**6#'K%*'B(9#$#%(X&%$Y&%=#%;*K&%2&"B:*6(Q*"(6*"& #'Q*"60%#*'B(X&%V$(K&%(R%S(%*K&%2&"p F"*?8:&?(%2&(L5>(0'?(#%(,0%&"(40$(2&0"?( *@&"(%2&(0#"40@&$(*Q(),**6#'K%*'(#'(%2&( ?0+$(,&0?#'K(8F(%*(%2&(&@&'%B

113


Media Relations The Herald­Times Article The Herald­Times(c),**6#'K%*'d(F#:_&?( 8F(%2&(F"&$$("&,&0$&(%2&(%&06($&'%(*8%B(g;( 4"#%&"(A0''(A&''+(4"*%&(0($%*"+S(42#:2( 40$(F81,#$2&?(#'(%2&(F0F&"(0'?(*',#'&B

IU students start ‘Let’s Get Fit Together’ campaign Students participating in national competition that raises awareness of childhood obesity, promotes healthy lifestyles By Dann Denny 331-4350 | ddenny@heraldt.com February 21, 2012 A group of five students at Indiana University is instituting a “Let’s Get Fit Together” campaign to raise awareness of childhood obesity and encourage children to engage in healthy lifestyles. One of the features of the campaign is a community wellness event from 1-2 p.m. Saturday in the school gym at Batchelor Middle School at 900 W. Gordon Pike. The event targets children in grades 3-8, who will do competitive physical activities, have a chance to win prizes and learn about healthy lifestyles. The students are members of the Public Relations Student Society of America, and by launching the campaign are participating in a national competition — called the Bateman Case Study Competition — against more than 70 other chapters from across the country. The winners of the competition, which is under way and runs through March, can win cash awards for their respective chapters — $2,500 for first place, $1,500 for second place and $1,000 for third place. “The program seeks to motivate children to eat healthy and stay active,” said Courtney Stiehl, spokeswoman for the team. “We encourage them to substitute healthy snacks — things like apples, string cheese or yogurt parfait — for less healthy options like chips and sweets.” She said that according to Centers for Disease Control and Prevention, nearly one in three children in America are overweight or obese, and childhood obesity rates in the U.S. have tripled over the past three decades. The student group launched the campaign in February by conducting surveys and focus groups among more than 300 students at MCCSC schools. “We found that 53 percent of children aged 8-14 are concerned about themselves or someone they know being overweight,” said Stiehl, a senior journalism student at IU. “They just need to be given the right tools to prevent it.” The students also visit the Boys and Girls Clubs of Bloomington, where they — in conjunction with the club’s wellness program called Triple Play — talk about fitness and nutrition.

114


Media Relations The Herald­Times Article

“We have them do things like yoga, sit-ups and pushups, and run an obstacle course,” Stiehl said. “We show them how obesity is measured by taking their body mass index, and how to measure how many calories they are burning.” The team will also collaborate with IU’s College Mentors for Kids to offer a workshop Wednesday on preventing childhood obesity followed by physical activities for children grades 3-6, and will lead a Zumba class for all Boys and Girls Clubs of Bloomington members Friday. For more information about the campaign, visit www.letsgetfittogether.com or follow @LGFitTogether on Twitter. Copyright: HeraldTimesOnline.com 2012!

115


Media Relations IndianaPublicMedia.com

G'?#0'0L81,#:3&?#0B:*6(0?@&"%#$&?(%2&(7*668'#%+(\&,,'&$$(.@&'%(*'(#%$(:*668'#%+( :0,&'?0"(#'(%2&(?0+$(,&0?#'K(8F(%*(%2&(&@&'%B(7*668'#%+(6&61&"$(:*8,?(,&0"'(01*8%(%2&( &@&'%(0'?(4&"&(?#"&:%&?(%*(%2&(:06F0#K'(4&1$#%&(Q*"(6*"&(#'Q*"60%#*'B

116


Appendix D: Evaluation 118 .@0,80%#*' 120 Y**K,&(>'0,+%#:$ 124 L"*K"06(.@0,80%#*'$ 124

Triple Play(L"&^;&$% 125 Triple Play(L*$%^;&$% 126 7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'% 127 m8610(.@&'% 128 7*668'#%+(\&,,'&$$(.@&'%

129 3&&%(%2&(;&06

117


Evaluation

:*':,8$#*'(*Q(%2& Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?^ #'K(*Q(%2&(#6F*"%0':&(*Q(?0#,+(&I&":#$&B(

Objective 1: To present a consistent appearance  across campaign elements to brand “Let’s Get Fit  72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&( 6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?($2*4&?( Together”

%20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,(0:%#@#%+( 0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'( ;2&(GH(LJ55>()0%&60'(%&06(:"&0%&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z( 4&1F0K&$B(>Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q( %2&6&(4#%2(F8//,&(F#&:&(@#$80,(&,&6&'%$(%20%(0FF&0"&?(0:"*$$(0,,( F0"%#:#F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+( *Q(%2&(:06F0#K'(&,&6&'%$B(;2#$(:*'$#$%&'%(0FF&0"0':&(*Q(%2&(WX&%V$( 0:%#@&(#'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld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c$&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S( Objective 2: To increase awareness of childhood  0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&(4&"&(:"&0%&?(0'?(,#'_&?(%*( %2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K( obesity among children ages 8 to 14 in Monroe  %2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+ County during February 8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$( Outcome: SUCCESS %2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%( cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?( ;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#%( %2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B( ;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+( Objective 3: To increase media coverage of the  0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S( “Let’s Get Fit Together campaign and the topic of  0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q( :2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?( childhood obesity ,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ( Outcome: SUCCESS W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&( ;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B( 2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'( ;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&( 2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06( %2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$( 2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&( F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(0%(%2&(1&K#''#'K(*Q(%2&(F"*K"06( "&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?( "&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*( %*(:2#,?"&'S(%*(%2&(F*$%^%&$%S(42#:2(40$(0?6#'#$%&"&?(0Q%&"(%2&( $%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'( F"*K"06(40$(:*6F,&%&?B()Y7)(:2#,?"&'V$(8'?&"$%0'?#'K(*Q(%2&( F0"%$(*Q(0(10,0':&?(6&0,(#':"&0$&?($#K'#R:0'%,+(0Q%&"(%2&(

Outcome: SUCCESS

118


?0#,+(),**6#'K%*'('&4$F0F&"S(The Herald­TimesS(F#:_&?(8F(%2&( '&4$("&,&0$&(*'(=&1B(CES(CDECS(0'?(%2&(0"%#:,&(0,$*(0FF&0"&?(*'  The Herald­Times(M',#'&B(;2#$(Q&0%8"&(0"%#:,&(&6F20$#/&?(%2&(_&+( 6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%2&( Q*"%2:*6#'K(:*668'#%+(4&,,'&$$(&@&'%(?&%0#,$B(The Herald­Times  20$(0(?0#,+(:#":8,0%#*'(*Q(01*8%(CaSDDDB(X*:0,(*',#'&(:*668'#%+( :0,&'?0"$S(,#_&(G'?#0'0L81,#:3&?#0B:*6(4&"&(8$&?(%*(F81,#:#/&(%2&( 7*668'#%+(\&,,'&$$(.@&'%B

>(:2#,?(%20%(F0"%#:#F0%&?(#'(m8610(&IF"&$$&? &'%28$#0$6(01*8%(*8"(:,0$$B

119


Google Analytics LetsGetFitTogether.com Y**K,&(>'0,+%#:$(F"*@#?&?(%2&(%&06(4#%2( %2&(%**,$(%*(6&0$8"&(4&1$#%&(%"0QR:B(;2&( 60#'(4&1(F0K&(Q*"(%2&(:06F0#K'(40$( @#&4&?(Ebe(%#6&$B(g*4&@&"S(%2&($#%&$V #'?#@#?80,(F0K&$(:*61#'&?(Q*"(kfO(@#&4$B

Individual Page Views

Page Views

120


Google Analytics LetsGetFitTogether.com ;2&(0@&"0K&(@#&4&"("&60#'&?(*'(%2&(4&1( F0K&(Q*"(*@&"(R@&(6#'8%&$B(=*"%+^R@& F&":&'%(*Q(@#&4&"$(4&"&('&4(@#$#%*"$B(=*"%+( F&":&'%(*Q(@#&4&"$(4&"&(Q"*6(?#"&:%(%"0Q^ R:(42&"&0$(RQ%+^R@&(F&":&'%(4&"&("&Q&""&?( %*(%2&($#%&(@#0($*:#0,(6&?#0(*"(*%2&"(6&?#0( outlets.

Referrals

Search Sources

Site Analytics

121


Google Analytics LetsGetFitTogether.com

;2&(%*F(K"0F2($2*4$(%20%S(4&&_,+S(*8"(4&1$#%&(@#&4$(:*'$#$%&'%,+(#':"&0$&?(8F(8'%#,(%2&( R'0,(?0+$(*Q(*8"(:06F0#K'S(0'?(*',+(?&:"&0$&?(0Q%&"(*8"(:*668'#%+(4&,,'&$$(&@&'%(20?( 0,"&0?+(%0_&'(F,0:&B(>??#%#*'0,,+S(*8"($#%&(4&'%(?0"_(#'(%2&(R'0,(?0+$(*Q(*8"(:06F0#K'S( 42#:2(4*8,?(&IF,0#'(%2&($20"F(?&:"&0$&(#'(@#&4&"$2#FB(;2&(1*%%*6(K"0F2($2*4$(%20%S( *@&"0,,S(*8"(@#&4&"$2#F($%&0?#,+(#':"&0$&?(%2"*8K2*8%(%2&(6*'%2(*Q(*8"(:06F0#K'B(

Site Views Weekly

Site Views Monthly

122


Google Analytics LetsGetFitTogether.com

>,6*$%(0,,(*Q(%2&(4&1$#%&(@#&4&"$(4&"&(#'(%2&(H'#%&?(5%0%&$B(g*4&@&"S(%2&(K"*8F(Q*8'?(#%( #'%&"&$%#'K(%20%(%2&($#%&(40$(@#&4&?(#'%&"'0%#*'0,,+(#'(70'0?0B

Site Visit Breakdown

114 123

Site Visits by Country


Evaluations Triple Play 9#'6;')% ;2&(GH(LJ55>()0%&60'(%&06(2&,?(%4#:&( 4&&_,+(:,0$$&$(01*8%(2&0,%2+(,#Q&$%+,&$(%*( :2#,?"&'(0%(%2&()Y7)(*'(;8&$?0+$(0'?( ;28"$?0+$(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B( ;8&$?0+$(4&"&($:2&?8,&?(0$(W3#'?Z(?0+$S( 42#:2(:*'$#$%&?(*Q(,&$$*'$(01*8%('8%"#%#*'B( ;28"$?0+$(4&"&(W)*?+Z(?0+$S(42#:2(4&"&( :*6F"#$&?(*Q(F2+$#:0,(0:%#@#%+(,&$$*'$B(

EB(\20%(60_&$(8F(0(10,0':&?(6&0,U ( 7*""&:%(0'$4&"<(Eal ( \"*'K(0'$4&"<(aCl CB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U ( 7*""&:%<(Ofl ( G':*""&:%<(fbl OB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U ( 7*""&:%<(jjl ( G':*""&:%<(bjl bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,? ( 7*""&:%<(Ckl ( G':*""&:%<(kOl jB()"&0_Q0$%(rrrr ( 7*""&:%<(Ckl ( G':*""&:%<(kOl fB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$( 18"'&?U ( 7*""&:%<(Eal ( G':*""&:%<(aCl( kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%( ?0+$(*Q(%2&(4&&_B ( 7*""&:%<(fbl ( G':*""&:%<(Ofl aB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B ( 7*""&:%<(aCl ( G':*""&:%<(Eal eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U ( L2+$#:0,,+(R%(jjl ( >:%#@&(kOl ( ;2#'(el ( P8%"#%#*8$(&0%#'K<(bjl(( ( Y**?(P#K2%$(5,&&F<(Dl( EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$( *"(F*%0%*(:2#F$dU ( 7*""&:%<(Eal ( G':*""&:%<(aCl EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U ( T&$<(jjl ( P*<(bjl 124


Evaluations Triple Play 9")%6;')% >%(%2&(1&K#''#'K(*Q(%2&(Triple Play F"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(0 F"&^%&$%(%*(K08K&(%2&#"(&I#$%#'K(_'*4,&?K&( 01*8%(,&0?#'K(2&0,%2+(,#Q&$%+,&$B(>Q%&"(%2&( F"*K"06(40$(:*6F,&%&?S(%2&(:2#,?"&'(4&"&( K#@&'(0(F*$%^%&$%(*'(%2&($06&(60%&"#0,(%*( 6&0$8"&(420%(%2&+(20?(,&0"'&?(?8"#'K(%2&( :*8"$&(*Q(%2&(F"*K"06B(;2&"&(40$ $#K'#R:0'%(#6F"*@&6&'%(#'(6*$%(*Q(%2&( [8&$%#*'$(?&6*'$%"0%#'K(%20%(%2&(:2#,?"&'( #'(%2&(Triple Play F"*K"06(,&0"'&?(0'?( "&%0#'&?(#'Q*"60%#*'(01*8%(2&0,%2+(&0%#'K( 201#%$(0'?(F2+$#:0,(0:%#@#%+B()+(K0#'#'K(%2&( _'*4,&?K&(0'?(%2&(%**,$(%*(,&0?(2&0,%2+( ,#Q&$%+,&$(%2"*8K2(%2&(Triple Play(F"*K"06( 0%(%2&()Y7)S(%2&$&(:2#,?"&'(4#,,(1&(01,&(%*( 60_&($60"%&"S(2&0,%2#&"(:2*#:&$(%*(#6F"*@&( %2&(*@&"0,,([80,#%+(*Q(%2&#"(,#@&$B(

EB(\20%(60_&$(8F(0(10,0':&?(6&0,U ( 7*""&:%(0'$4&"<(kal ( \"*'K(0'$4&"<(CCl CB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U ( 7*""&:%<(fkl ( G':*""&:%<(OOl OB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U ( 7*""&:%<(EDDl ( G':*""&:%<(Dl( bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,? ( 7*""&:%<(kal ( G':*""&:%<(CCl jB()"&0_Q0$%(rrrr ( 7*""&:%<(ael ( G':*""&:%<(EEl fB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$( 18"'&?U ( 7*""&:%<(EDDl ( G':*""&:%<(Dl( kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%( ?0+$(*Q(%2&(4&&_B ( 7*""&:%<(ael ( G':*""&:%<(EEl aB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B ( 7*""&:%<(EDDl ( G':*""&:%<(Dl( eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U ( L2+$#:0,,+(R%<(jfl ( >:%#@&<(fkl ( ;2#'<(Dl ( P8%"#%#*8$(&0%#'K<(jfl ( Y**?(P#K2%$(5,&&F<(EEl EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$( *"(F*%0%*(:2#F$dU ( 7*""&:%<(kal ( G':*""&:%<(CCl( EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U ( T&$<(jjl ( P*<(bbl 125


Evaluations

College Mentors For Kids Evaluation Results

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

EB(\20%(?#?(+*8(,&0"'(%*?0+U .0%(g&0,%2+<(bjl )&(L2+$#:0,<(Ejl )*%2<(Ejl g*4(%*(1&(2&0,%2+<(Ejl P*%2#'K<(jl =8'(5%8QQ<(jl CB(A*(+*8(%2#'_(+*8(6#K2%(:20'K&(%2&(40+(+*8(&0%(0%(2*6&U T&$<(jal P*<(OCl 30+1&<(EDl P*("&$F*'$&<(E OB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&U T&$<(abl P*<(EEl 30+1&<(jl P*("&$F*'$&<(E bB(Y"0?&< C'?(K"0?&<(CCl O"?(K"0?&<(OOl b%2(K"0?&<(bbl P*("&$F*'$&<(C jB(Y&'?&"< 30,&<(Okl =&60,&<(fOl P*("&$F*'$&<(E

126


Evaluations

Zumba Class Evaluation Results

m8610(.@&'% ;2&(GH(LJ55>()0%&60'(%&06(2*$%&?(0( m8610(:,0$$(Q*"(:2#,?"&'S(0K&$(e(0'?(8FS(0%( %2&()*+$(0'?(Y#",$(7,81$(*Q(),**6#'K%*'B M8"(m8610(:,0$$(40$(0'(*@&"42&,6#'K( $8::&$$B(>,,(*Q(%2&(:2#,?"&'(#'@*,@&?(#'(%2#$( &@&'%(20?(0(K"&0%(%#6&(0'?(F0"%#:#F0%&?( &'%28$#0$%#:0,,+(#'(%2&(&@&'%B(>,,(*Q(%2&( :2#,?"&'("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&( 6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&( ,&0"'#'K(0('&4(&I&":#$&("*8%#'&B(;2&(m8610( :,0$$(&IF*$&?(%2&$&(:2#,?"&'(%*('&4(%+F&$(*Q( &I&":#$&(0'?(0,,(18%(*'&(:2#,?($0#?(%20% 0Q%&"(%2&(m8610(:,0$$(%2&+(6#K2%(40'%(%*( %"+(*%2&"('&4(%+F&$(*Q(&I&":#$&B(;2&"&(4&"&( 0(Q&4(:2#,?"&'(42*(4&"&($*(#6F0:%&?(1+( %2#$(&@&'%S(%2&+(4"*%&(&I%"0(:*66&'%$(*'( %2&($#?&$(*Q(%2&#"(&@0,80%#*'($2&&%$S(,#_&S( WLB5B(G(,*@&?(%2#$($*(68:2p(L,&0$&(:*6&( 0K0#'pZ(0'?(W;2#$(#$(04&$*6&BZ(

EB(A#?(%2#$(m8610(7,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&U T&$<(eCl P*<(al CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U T&$<(EDDl P*<(Dl OB(\20%(K"0?&(0"&(+*8(#'U( O"?(Y"0?&<(al b%2(Y"0?&<(Cjl j%2(K"0?&<(Ekl f%2(Y"0?&<(Cjl k%2(Y"0?&<(Ekl a%2(Y"0?&<(al bB(Y&'?&"< 30,&<(jal =&60,&<(bCl

127


Evaluations

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

Wellness Event Evaluation Results EB(G'(%2&(Q8%8"&S(4#,,(+*8(%2#'_(01*8%(420%(+*8(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$U T&$<(afl P*<(Ebl CB(A*(+*8(%2#'_(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U T&$<(EDDl P*<(Dl OB(\20%(K"0?&(0"&(+*8(#'U( !#'?&"K0"%&'<(Ebl E$%(Y"0?&<(Ebl C'?(Y"0?&<(Ebl O"?(Y"0?&<(Dl b%2(Y"0?&<(Cel j%2(Y"0?&<(Ebl f%2(Y"0?&<(Ebl bB(Y&'?&"< 30,&<(bOl =&60,&<(jkl

A8"#'K(%2&#"($'0:_(%#6&S(%2&(:2#,?"&'(20?( 0(,*4^$8K0"(N8#:&(1*I(0'?(0(:2&4+(K"0'*,0( 10"B(;2&(60N*"#%+(*Q(%2&(:2#,?"&'("&F*"%&?( %20%(%2&+(4*8,?(%"+(%*(&0%(2&0,%2#&"(#'(%2&( Q8%8"&(0'?(0,,(*Q(%2&(:2#,?"&'($0#?(%20%(%2&+( 4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'( %2&(Q8%8"&B((

128


Meet the Team

Courtney Stiehl

!"#$%&'(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(4#%2(6#'*"$(#'(60"_&%#'KS 2#$%*"+(0'?(F$+:2*,*K+B(52&(20$(20?(68,%#F,&(F81,#:("&,0%#*'$( #'%&"'$2#F$(%20%(20@&(2&,F&?(2&"(8'?&"$%0'?(%2&(F81,#:("&,0%#*'$ F"*:&$$B(X0$%($866&"S($2&(#'%&"'&?(4#%2(%2&(G'?#0'0(g#$%*"#:0,(5*:#&%+( #'(2&"(2*6&%*4'(*Q(G'?#0'0F*,#$B()&$#?&$(F81,#:("&,0%#*'$S($2&(20$(0( 4#?&("0'K&(*Q(#'%&"&$%$(#':,8?#'K(%"0@&,#'KS("&0?#'K(0'?(&0%#'K(0%('&4 "&$%08"0'%$B(=*,,*4#'K(2&"(K"0?80%#*'(#'(30+(CDECS($2&(4*8,?(,#_&(%*( 1&K#'(2&"(F81,#:("&,0%#*'$(:0"&&"(#'(G'?#0'0F*,#$(*"(72#:0K*B

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

Elizabeth Koss

Victoria Summers

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n#( A&,%0(5*"*"#%+(0'?($_0%&$(Q*"(%2&(GH(=#K8"&(5_0%#'K(;&06B(52&(#$(0,$*(0( +&0",+(F0"%#:#F0'%(#'(%2&(GH(A0':&(30"0%2*'B

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

Kristen Broyles

Matthew Smith 30%%2&4(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(:*':&'%"0%#'K(*'(F81,#: "&,0%#*'$(0'?(:*668'#:0%#*'(0'?(:8,%8"&B(g&(#$(:8""&'%,+($,0%&?(%*(#'^ %&"'(#'()*$%*'(%2#$(8F:*6#'K($866&"(0%(0(4&,,^_'*4'(F81,#:("&,0%#*'$( R"6B(>(6&61&"(*Q(X061?0(72#(>,F20(="0%&"'#%+S(30%%2&4(20$($&"@&?( *'(%2&(.I&:8%#@&()*0"?(Q*"(%2&(F0$%(%4*(+&0"$B(g&(#$(0'(0@#?($F*"%$(Q0'( 0'?(20$(4"#%%&'(Q*"(GHV$(040"?^4#''#'K('&4$F0F&"S(%2&(Indiana Daily  StudentB(g&(4#,,(K"0?80%&(#'(A&:&61&"(CDEC(0'?(F,0'$(%*("&,*:0%&(%*(%2&( &0$%(:*0$%B(

129


Let's Get Fit Together  

Let's Get Fit Together is a public relations campaign that aims to combat childhood obesity in Monroe County, Indiana.

Advertisement
Read more
Read more
Similar to
Popular now
Just for you