Page 1

Services Business now on Xerox India’s Radar

Rashi extends its Relationship

OITF Dazzles Odisha

pg 34




PRICE Rs. 50

February 2012



February 2012

February 2012



February 2012

Symantec delivers Better Backup

Samsung unveils its HOPE Project

23rd March, Friday, Hotel Lalit Inter Continental, Mumbai VOLUME 13


February 2012

PRICE Rs. 50


turn to pg38

HP ENVY15 launched


P has introduced the redesigned HP ENVY15 notebook PC that marries performance and advanced technologies with precision craftsmanship, while allowing for the touch of luxury. "With the redesigned Envy notebook PC, we bring to the market a premium product that redefines innovation and design," said Vinay Awasthi, Senior Director, Products & Marketing, HP PSG India. The ENVY15 comes with Radiance Backlit keyboard that provides illumination using individual LEDs dedicated to each keycap along with six built-in speakers and two subwoofers. Its aluminium analog volume dial acts as a visual design cue, and works seamlessly with the Beats Audio TM Manager.

IBM gets Smarter CoE


BM has announced the launch of a Smarter Commerce Center of Excellence (CoE) at the India Software Lab, Bangalore. The CoE will consist of a team of 25 technical experts selected from the B2B and Commerce Enterprise Marketing Management teams from India Software Lab. By bringing together a powerful combination of technical expertise, domain knowledge, and best practices from IBM's extensive global engagements, the CoE will offer innovative solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organizations across India, South Asia and Asia Pacific. Dr. Gopalakrishnan, VP, India Software Lab said, "This CoE will work closely with the business teams on customizing Smarter Commerce solutions for Companies. These solutions, across different technology platforms, will integrate and more effectively manage the value chain across buying, marketing, selling and service processes for different sectors."

February 2012



February 2012

February 2012



Balancing the Tightrope T

oday, the market potential for SMBs is unbelievably high. The SME segment has come to the forefront in the last few years in India due to several reasons – government thrust towards the segment, increasing business opportunities in a robust economy, domestic demand, opportunities through globalization, rise of tier-2 and 3 cities and towns and momentum in entrepreneurial ventures. With changing business trends, coupled with technology and product enablers, we see that the SME segment is poised for tremendous growth. Secondly, there is every possibility that India may slowly emerge as the new preferred destination for global manufacturing. The government is very keen to give a boost to manufacturing so that it soon starts contributing 25% to country's GDP. This should be seen in context of Electronics industry growing at around 25% every year - in spite of economic turbulence. 12th Five Year Plan has proposed a National Institute for e-governance (NIG), with the aim of promoting computer literacy and information technology skills among government employees in association with premier institutions like Indian Institute of Management (IIMs). Well, the recent verdict of the Apex Court cancelling 122 licenses (98 GSM and 24 CDMA) of the 334 licenses in total. The verdict is a setback for foreign players in India where the cumulative FDI in telecom sector stands at more than US$10 billion. The banking sector has a significant exposure to the telecom sector, estimated to account for nearly three percent of the overall loan portfolio of the banks. Total number of impacted subscriber stand at 66.6 million which is 7.5% of total subscribers. Now, most of these subscribers will have the option to migrate to other networks as Mobile Number Portability (MNP) is in place. Going forward, Universal Service Obligation (USO) fund was created by the telecom department to give grants for connecting rural areas to all panchayats. Creation of the network and sharing it with other telecom operators will help lower the connectivity costs of companies. This network will help the government to achieve its target of broadband penetration. India's telecom regulator had in December set a target of 75 million broadband connections over two years and 160 million by 2014.

How do you make partners selfWhat kind ofopportunity HP sees in reliant? the Government vertical in India? The Public Sector contributes a fairly significant portion to our business. Be it Hardware, Software or Services, all would agree that this sector witnessed several key initiatives in the past couple of years. The IT and ITeS automation projects planned at various levels of key segments are a huge market driver today. We have all our business groups – Servers, Storage, Networking, Software and Services, PSG, IPG tapping the potential of these opportunities significantly.

Do you target the Government sector through channels? This segment encompasses large Central ministries as well as individual State Governments. HP largely depends upon its partners to address this segment. However, the scope of involvement depends upon the size and scale of the project. 95% of our business is done through partners. Depending upon the project and the deliverables, the profile of partner involved may vary from large to small SI to a regional distributor to a reseller. In some cases, Government requests direct involvement of HP because of technical and/or security concerns, which we address directly.


February 2012

As you would be aware, buying in the public sector is an involved process of not only understanding the needs but also building a solution within the stipulated budget or fund allocated for that project. It also has intricacies related to deployment and post-deployment. Since the Public Sector looks at HP as the most favourable and preferred brand, we not only have to work towards maintaining that trust but also enable our partners facing the project to work towards winning in that space and maintaining the same trust. Training is a continuous form of enablement that we follow – be it in terms of solution building skills, product knowledge, sales and pre-sales certifications, post-sales service. We invest heavily every quarter in ensuring that the skill-sets of our partners are current and that it allows them to address the opportunities in this market space.

Can we say that Government vertical helps you sail across the tough times? As I have said before, the Public Sector contributes a fairly significant portion to our business. We are seeing this segment investing in core projects even during the current financial

Pradeep Khemani

Country Manager, Channel & SMB Sales, Enterprise Servers, Storage & Networking (ESSN), HP India

Pradeep holds a B.E. in Electronics Engineering and an M.B.A. in Marketing. He has 18 years of experience in the field of IT, out of which he has spent over 12 years with HP managing various roles in the Channels & Sales organization. Prior to working with HP, he worked with Wipro for over four years. year. Irrespective of the market conditions, investments have been happening and we hope to continue winning and addressing this space together with our partners. n

February 2012



Publisher: Deepak Kumar Sahu Editor: S Mohini Ratna Executive Editor: Dr. Vijay Anand Associate Editor: Deepak Singh Associate Editor: Syeda Beenish Khalid Copy Editor: C. M. Dutta Sr. Correspondent: Moumita Deb Choudhury Sr. Correspondent: Suchanda Dasgupta Correspondent: Chitrangi Pandey Art Director: Rakesh Kumar Network Administrator: Ashok Kumar Singh Webmaster: Subhash Mohanta BUSINESS: Commercial Manager: Amit Ku. Jha Circulation Manager: L G Swami Marketing Manager: Shubhendu Nanda Regional Manager (North): Ashok Ranjan Dash CORPORATE OFFICE: VAR House, A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi - 110030 Tel: 011-41656383, 46061809 Email: BUREAU OFFICE: G-15, Hauz Khas, New Delhi - 110016 Tel: 011- 41655458, Fax: 11-46061809 Mobile: +91-11-9811604844 Bangalore: Bureau office Regional Manager (South & East): Ashok Mohapatra Correspondent: Aswini Kumar Panda #97,IInd Floor,16th Main, 4th ‘T’ Block, Jayanagar, Bangalore- 560041, Tel: 91-80-40939454, Mobile:09379087262/9916242600 E-mail:, Mumbai: Bureau office Regional Manager (West): Anil Kumar Sr. Correspondent: Mamta S. Anurag Residency, 204 - “B” Wing, Plot No-5, Sector-9, Kamothe, Navi Mumbai-410 209 Tel: 022-32991186, Mobile: 08108017479 E-mail:, Chennai: Bureau office Branch Manager: Pradeep Parida 4/53, Ambedkar street, 34 EGATUR, Padur (post), Rajiv Gandhi Salai (OMR), Chennai - 603103 Mobile: 09952982001 E-mail: Hyderabad: Bureau office Branch Manager: L.G. Swami Correspondent: S.M. Choudhury Flot No. 103, Sagacity Apartments, Street No. 10 Himayat Nagar, Hyderabad - 500029, Tel: 04032989844/ Cell No. 08374935692 E-mail: Kolkata: Bureau office Branch Manager: Madhu Sudan Dash 223a/d, Upen Banerjee Road, kolkata - 60 Mobile: 08100380323, E-mail: Printed and Published by Deepak Kumar Sahu on behalf of M/s. Kalinga Digital Media Pvt. Ltd. and Printed at Pushpak Press Pvt. Ltd. 153,DSIDC Complex, Okhla Industrial Are ,Phase-I, New Delhi-110020 and Published at A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi 110030, Editor - S Mohini Ratna.

For Subscription queries contact: Subscription: Rs. 500(12 issues)Rs. 1000 (24 issues) All payments favouring:


© All rights are reserved. No part of this magazine may be reproduced or copied in any form or by any means without the prior written permission of the publisher. (1999-2012) * All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only.


February 2012

February 2012


APC has strong G


eographic expansion is a natural business process, which is ongoing in nature. Before entering any new market, APC does its survey. Shaliendra Shukla informs, “Currently, our channel marketing and distribution focus is vast. In the Enterprise segment, we are working with large SIs on multiple projects across the country, some of them being turnkey data center projects. With the backing of the Schneider Electric energy management portfolio, we can deliver up to 30% savings and give our customers maximum advantage of our combined excellence in the fields of power, IT, industry, and building.” Over the years, they have been able to build a strong channel base of around 7,500 partners in India, thanks to brand strengthening initiatives like schemes, profits, trainings, certifications, opportunity sharing and many other such incentives. “It is up to the partner on how much he wants to advance and how much he wants to succeed,” he quips. Strategies for Channel programme execution: At APC, it is believed that, in order to keep channel partners motivated, it is important to expand their horizon and expertise with offering a larger segment to tap into, offer sustainable opportunities with clarity in policies and consistently share new business opportunities with good margins. Besides these, some of the key initiatives partners value the most and look forward to are long-term growth potential in opportunities, demand generation support from the vendor, skill set development and availability of tools and enablers to win in the marketplace. “We ensure that our channel base is empowered to grow their business by giving them a wide and reliable product portfolio, right training and prompt sales service backup. A three-tier escalation system starting with front end service team, a regional technical support and a national ‘tiger’ team ensures adherence to SLAs,” shares Shukla. What is more important is to communicate product advantages to the partner and aid him with the necessary training and selling tools. Besides the weekly channel training programmes, APC has even launched a nation-wide channel partner programme where the core strength/business environment of a partner is aligned to APC’s product portfolio. “What this means is that a partner is trained on a product portfolio that he is comfortable with and then quickly upgraded to sell higher capacity offerings,” he added. Ideal channel policy: Customers have multiple options to choose from and are being very prudent in their purchases. This makes it increasingly important for the channels to build customer relationship and ensure satisfied customers by making both the preand post-sales experience enriching. Thus, an ideal channel policy should include channel profitability, channel training and skill set development, channel account presence and capabilities in terms of manpower, project support, service, etc., providing of tools and other enablers to win at the marketplace and lead sharing mechanism. "We have formulated special and holistic annual programmes like the Inner Circle Club, Managed Partner Programme, Elite Datacenter Programme and High Power Partners Programme which are also over and above other shortterm schemes and programmes. Our strategies are aligned to providing TEETH (Training, Engagement, Enablement, Tools and Hold) for Channel across all programmes," adds Shukla. Channel partners are under continuous pressure for incubating and grooming new business avenues. Thus, they have begun to see value in managed services and remote management services which help them with annuity- based income. APC has some very compelling propositions in these spaces and these are also key focus areas for APC in India. Customers today rely on solution providers who anticipate and prevent problems before they occur. We offer our partners continuing education, training and support to position them to succeed in the marketplace. n


February 2012

Shailendra Shukla

Director Sales – Enterprise Channel & System Integration, APC by Schneider Electric

Channel Management Gyan :

This could be summarized as 'Help Channel to grow their business and you grow together with them'. This would involve several initiatives right from formulating clear engagement policies and channel skill set grooming on various aspects like technical, commercial, service, and customer handling. Channel motivation, helping them align with macro and micro industrial trends, monitoring channel performance and growth, helping them to win in the marketplace through enablers like branding, pre-sales support, TEETH training also fall under Channel Management. HEADER: APC has strong

Leader, Under the Pic Syeda Beenish Channel Management Gyan This could be summarized as “Help Channel grow their business and you gro together with them”. This would involve several initiatives right from formulating engagement policies and channel skill set grooming on various aspects like tech commercial, service, and customer handling. Channel motivation, helping them with macro and micro industrial trends, monitoring channel performance and gro helping them to win in the marketplace through enablers like branding, pre-sale

February 2012



F5 enhances VDI offerings from Citrix, VMware & Microsoft F5 has announced support for virtual desktop infrastructure (VDI) solutions, including Citrix XenDesktop, VMware View, Microsoft Virtual Desktop Infrastructure, and others. Anil Pochiraju, MD, F5 Networks India said, "Many organizations aren't aware that they can overcome the most significant challenges of VDI deployments by leveraging their existing network infrastructure, specifically, their BIGIP advanced application delivery controllers. BIG-IP products are unique in that they

integrate authentication, directory services, SSL offloading, and other services throughout the desktop infrastructure so organizations can optimize virtual desktop delivery with fewer resources, while also supporting network and application access control for non-VDI enabled applications. Unlike the current alternatives, BIGIP gives organizations the flexibility to implement a VDI solution that best meets their needs today, as well as tomorrow, while keeping infrastructure costs down."

Burris standardizes Logistics


MC Corporation has announced that Burris Logistics has standardized its information infrastructure on EMC selecting EMC Symmetrix VMAX and EMC unified storage for its exceptional reliability, performance and value. EMC infrastructure has enabled Burris to easily virtualize 80 percent of its IT infrastructure with VMware vSphere virtualization and cloud infrastructure technologies as it moves to the cloud achieving more than $1 million in cost savings

by virtualizing and consolidating its server footprint. Bill Poore, Director of Infrastructure, Burris Logistics said, “Burris prides itself on something we call ‘wow service’— going above and beyond our customers’ expectations. VMAX fits perfectly into that strategic focus. It has met oursix-9’s uptime goal while delivering outstanding performance and reducing our costs. These attributes make a significant difference in our business.”

MMD appoints neoteric as exclusive Distributo​r


MD has appointed Neoteric as its exclusive distributor for South and West regions of India for

Philips monitors. Neoteric will be responsible for distribution of the entire range of Philips monitors in these regions. This initiative is believed to extend MMD's reach in the southern and western Indian markets.


February 2012

The distribution is more efficient through a network of capable channel partners. As a result the consumers will benefit, as purchasing a Philips monitor becomes easier. MMD's regional distributor in the East is Technocrat Infotech Pvt Ltd, and in the North, Global Infonet. Together with neoteric in a regional distribution structure, MMD is able to reach out to all channel partners in every nook and corner of the country to distribute the Philips monitors.

WD announces Q2 results


estern Digital Corp. (WD) has reported revenue of $2.0 billion, hard-drive unit shipments of 28.5 million and net income of $145 million, or $0.61 per share, for its second fiscal quarter ended Dec. 30, 2011. Excluding charges and expenses related to the Thailand flooding and the planned acquisition of Hitachi Global Storage Technologies (HGST), non-GAAP net income was $358 million, or $1.51 per share. During the quarter, the company incurred charges and expenses of $199 million related to the flooding and expenses of $14 million associated with the planned acquisition of HGST.

Tata Communications Q3 Results


a t a Communications has announced its financial results for the quarter ended December 31, 2011.Consolidated gross revenues were at Rs. 36,041 million in the quarter ended December 31, 2011as against Rs. 33,736 million in the previous sequential quarter and Rs. 30,180 million in the same quarter last year. The Core Business accounted for Rs. 31,648 million as against Rs. 29,079 million in Q2 FY2012 and Rs. 28,535 million in Q3FY2011. The Startup Business, primarily Neotel, posted revenues of Rs. 4,394 million in the quarter ended December 31, 2012as against Rs. 4,657 million in Q2 FY2012 and Rs. 1,645 million in Q3 FY2011. Vinod Kumar, CEO & MD, Tata Communications said, “We are very pleased to report a healthy improvement in the operating performance of the business.”

Microsoft completes IT certification of Indian Army jawans


icrosoft India in partnership with the Indian Army, held a convocation ceremony to felicitate the Indian Army jawans from Rajputana Rifles Regiment who have completed their IT certification course. The function was presided over by Brig. P.N.Verma, Deputy Director General Personnel Services (DDG PS), and Brig. Sukhdeep Sangwan, Commandant, Rajputana Rifles; and also attended by Col.Chandan, Director

Personnel Services and Lokesh Mehra, Director–

Education Advocacy, Microsoft India. The initiative is part of Project Kshamta, a program aimed at equipping jawans with in-demand skills that equip them with tools for a second career, post retirement. 20 jawans of the Rajputana Rifles Regiment received a certificate marking the successful completion of the basic module of 80 hours of IT Training.

Ricoh re-establishes its Innovations


icoh has established an IT-focused R&D facility in Bangalore in southern India, Ricoh Innovations Private Limited (RIPL). It is incorporated as a subsidiary of Ricoh Innovations, Inc. (RII). RIPL will begin by creating IT solutions adapted to India's needs, incorporating core IT technologies cultivated at RII and Ricoh. Eventually, RIPL will also search for business opportunities in similar market environments. Hiroshi Kobayashi, Corporate Executive Vice President, Ricoh

and Chairman, RII said, "We believe that products and services which enjoy success in the Indian market can in turn succeed in newly emerging markets in Africa, the Middle East, and Southeast Asia, which have a combined population totaling 2.5 billion people. Beyond that, solutions competitive in emerging markets have the possibility of spawning new innovations in advanced nations (reverse RIPL is committed to exploring new IT solutions, promoting the fusion of innovative technologies."

Services Business now on Xerox India’s Radar


erox India is moving forward to focus on its entire services portfolio which includes Communications

its service business. It will continue to accelerate its services business with focus on the fast growing verticals like

and Marketing Services (CMS) and document transaction Processing Services (DTPS). Sectors like BFSI, telecom, retail, consumer goods and IT/ ITes look very promising to Xerox India to accelerate

BFSI and telecom. The company will also focus on the simplification of print infrastructure, robust security features and productivity enhancement technologies like mobile and cloud printing.

February 2012



Wipro collaborates with Oracle


i p r o Technologies has launched ‘Wipro SprintHR’, a cloud based technology offering used to deploy Oracle Fusion Human Capital Management. It is available as a SaaS model and is designed to help enable enterprise customers transform their HR processes. Wipro SprintHR is a productized service that helps customers configure the functional scope and deploy this solution, with little impact on business continuity. “Wipro Sprint HR Solution not only


helps customers deploy a comprehensive HCM system, but will continue to provide the latest features and functionalities of Oracle Fusion HCM with low risk and flexible options,” said Raja Ukil, VP and Global Head, Oracle and Enterprise Applications, Wipro Technologies.

Rashi extends its Relationship


ashi Peripherals announced that has been named a national service provider for Plantronics Bluetoothenabled products in India starting January 2012. Withthis tie-up, endcustomers and partners will now have access to 64wellequipped service centers in India for Plantronics product replacement. Under this service tieup, if a product needs to be replaced, a customer simplycalls a toll free number and they are given a unique order reference number.This unique

order number enables the customer to then go directly to theservice center and quickly obtain a new unit after a basic testing procedureconfirms if replacement is required. BobbyJoseph, Country Manager, Plantronics, India, said, “We understand thatcustomer satisfaction is essential for our success. This new servicearrangement with Rashi Peripherals will reinforce Plantronics’ commitment toprovide best-in-class service and technical assistance to our customers.”

Samsung unveils its HOPE Project


amsung has launched its HOPE Project, which aims to make a difference in the lives of underprivileged children by providing them quality education. Consumers too

will get an opportunity to participate in this educational initiative and support this movement. For every Galaxy Note sold in the period between February and June 2012, Samsung will contribute Rs.100 towards supporting


February 2012

PTC unveils Q1 results

the selected projects. "The Samsung HOPE Project that we are launching today is aligned with our Global Hope for Children programme . Through this project, not only do we aim to provide good quality education to underprivileged children, but also create an environment which is conducive to their overall growth and development. By using modern teaching methods and available technology, our objective is to ensure that children are encouraged to go to schools and are mainstreamed. " said B. D. Park, President & CEO, South West Asia HQ & MD, Samsung India Electronics Pvt. Ltd.

TC has reported results for its first fiscal quarter ended December 31, 2011. PTC also announced an organizational realignment and restructuring to drive long-term growth and enhanced profitability. The Q1 non-GAAP revenue results exclude a $1.5 million effect of purchase accounting on the fair value of the acquired deferred maintenance balance of MKS Inc. The Q1 non-GAAP EPS results also exclude $13.4 million of stock-based compensation expense, $9.3 million of acquisitionrelated intangible asset amortization, $2.1 million of acquisition-related expense, $0.8 million in other expense and $6.7 million of income tax adjustments.

Symantec delivers Better Backup


ymantec Corp. has announced it will deliver a new approach for modernizing backup and recovery, a process that has become unnecessarily complicated and expensive as organizations' data stores grow exponentially. Compared to traditional backup, Symantec's approach enables 100 times faster backup, eases management and simplifies recovery if a disaster occurs, helping customers realize significant cost savings while better protecting their business information. Over the last 20 years data has exploded, virtualization has become widely adopted and service level agreements (SLA's) have become near impossible to meet. These challenges also affect the smaller businesses that struggle with backup complexity and are at risk of data loss due to a disaster.

Cisco gears to tap Growing SMB Opportunity


isco has reiterated its commitment to the Partner-Led strategy, a scalable go-to-market model designed to address the growing small business and mid-market segments in India. Backed by significant investment, Cisco’s Partner-Led strategy will focus on increasing geographical reach, building partner capability and drive business for products, solutions and services specifically for the India market. Partner Business Group is the fastest growing business unit

for Cisco in India and accounts for one third of Cisco’s India revenue. Over the past few quarters, Cisco has significantly increased investments to accelerate the Partner Led model in India and has introduced several new channel engagement and enablement programs to help its partners fuel sales to mid-market and SMB customers.

Next “Hayabusa” Asteroid Explorer


EC Corporation has announced the beginning of system design of asteroid explorer for the Japan Aerospace Exploration Agency’s (JAXA) “Hayabusa 2 Project,” a successor to the original “Hayabusa” asteroid explorer. NEC’s responsibilities include the system design of asteroid explorer and subsystem designs, such as the Ka-band communication subsystem and intermediateinfrared camera, for the “Hayabusa” successor under the direction of

JAXA. The next “Hayabusa” is scheduled to be launched by JAXA in 2014. The new asteroid explorer will arrive at the asteroid “1999 JU3” in mid-2018, and then return to Earth by the end of 2020. The explorer’s primary mission is to collect and return samples from asteroid “1999 JU3” that may help to explain the origin and evolution of the solar system, as well as to gather organic matter and hydrated minerals that can assist in studying the raw materials of living organisms.

Tyco unveils Surveillint


yco Fire and Securityhasreleased its latest security solution platform, Surveillint. It is said to be designed to reduce complexity and streamline disparate systems while remaining highly scalable and customizable. It is said to provide greater value to the commercial market by transforming both logical and physical security into a holistic model to provide efficiency and high-level security with a single platform. With a unique open architecture, it significantly reduces costs for system management and migration. Amar Subash, Acting GM & CFO, Tyco Fire &

Security, India said, “Moving beyond the role of a traditional security solution provider, we are excited to introduce Surveillint, which will create more value for our customers by allowing them to leverage on their security investments though integration with other security systems. We are confident that Surveillint will receive tremendous response especially from commercial buildings that see a higher need for integrated management and improved system scalability.”

February 2012



HD 7000 series graphics cards


SI has announced graphics cards equipped with AMD28nm Radeon HD 7900 GPU, R7970-2PMD3G5, which is built on the latest PCI Express Gen 3 standard. MSI's R7900 series graphics cards are equipped with 3GB of high-speed GDDR5 graphics memory, and also come with MSI's Afterburner overclocking utility. MSI'sR7900 series features AMD's Eyefinity multi-display technology, and combined with support for Display Port 1.2 and

HDMI 1.4a interfaces, stereoscopic 3Dcapability, and 7.1 channel lossless True HD and DTS-HD audio formats.

MSI's R79702PMD3GD5 graphics cards are equipped with Afterburner tuning software.

Logica Q-NG launched


ogica has launched ‘Logica Q-NG’- a comprehensive solution to ease the complexities that banks deal with multiple and disparate systems. It is based on Logica HUTTM model of payments that is capable of processing tens of millions of transactions per hour. Logica Q-NG enables the processing of every payment type, both current and future, using the most optimal routing and processing methodology. Because of its hub based framework, minimal effort is required in setting up new

payment types which can then be easily integrated into the system. “The payment ecosystem is evolving rapidly and banks need robust systems in place that can deal with growing volume and complexities. Logica Q-NG is such an innovation that not only addresses the complexities of Indian Payment landscape but also possesses capability of responding faster to client demands,” said GBS Bindra, Global Director of Innovation & MD – Logica India.

Fortinet broadens portfolio


ortinet has introduced three new members to its FortiWeb Web application firewall product family – the FortiWeb-4000C,FortiWeb3000C FSX and FortiWeb400C that protects strategic Web applications from security breaches and data leakage. It is also introducing enhancements to the FortiWeb 4.0 MR3 that features major enhancements in logging and reporting, security and configuration and provides integration with Fortinet’s Forti Analyzer. TheFortiWeb-4000C is an enterprise-grade


February 2012

Web application firewall appliance that supports 70,000 transactionsper-second and2 Gbps throughput. A key attribute of the FortiWeb4000C is hardware-based acceleration for enforcing data loss prevention

(DLP) policies. Whereas, Fo r t i We b - 3 0 0 0 C F S X offers highly flexible deployment options with layer-seven load balancing and hardwareand software-based acceleration to improve resource utilization and application stability.

New gaming AOC launches USB-LED Monitor 20,000,000:1dynamic mouse – Xornet ratio, 5ms AOCa newhasintroduced addition contrast


ooler Master has released its new gaming mice, the CM Storm 'Xornet'. The Xornet is said to offer 'Prolevel' features to a budding gamer at an attractive price point. CM Storm Xornet is said to be designed ground-up to meet 'clawgrip' requirement. It offers a low-profile grip for long gaming sessions. The Xornet is laced with a 2000DPI sensor. The sensitivity can be toggled between 500, 1000 and 2000 dpi. Anti-drift technology is expected to ensure precise tracking during liftand- drop scenarios. The Japanese, Omron microswitches claim guarantee at least five million clicks and can endure intense abuse a gaming mouse it put through.

Inspan Launches Wireless Keyboard Combo


nspan Infotech has launched SlimStar 8000X 2.4GHz Wireless Keyboard Combo from Genius. With 47.6x15.1x2.15 body size and weighing 510g, SlimStar 8000X has Windows 7/ Vista/XP, IBM/Pentium PC compatible or higher and an available USB port as its system requirement. The package contains a wireless keyboard, wireless mouse, receiver, three AAA batteries (two for mouse, one for keyboard) and a multi-language user's manual. Sudhir S, MD, Inspan Infotech said, "Yet another spill proof keyboard, now in Genius wireless combo category. Slim Star 8000X is beautifully designed to cater all the customers, who want to upgrade their systems with a wireless combo. The choice never ends for partners, they dream for a product and Genius designs for them.”

to its monitor familye1649Fwu, a 15.6” LED USB Monitor in India. The energy efficient USB LED monitor receives power and signal through a solitary USB connection. The monitor comes with a flexi stand that rotates by 90° to accommodate portrait or landscape mode and instantly transforms into a digital photo frame or presentation display. The screen features a 1366×768 resolution,

response time and 200 cd/m2 of brightness. It is supported on Windows XP, Vista, Windows 7, and Mac OS X from Tiger onwards. Saurabh Grover, Sales Head India, AOC Monitor Business said, “The USB LED Monitor from AOC is ideal for multi screen computing in business meetings, presentations and as a companion monitor for laptop and netbook.”

Video Encoder - Q7424-R


x i s Communications has introduced AXISQ7424-R Video Encoder that enables flexible migration of analog cameras into an IP-based video surveillance system in challenging conditions. “With the recent successful introduction of a completely new product range of cost-effective and affordable video encoders, we are now taking the next step with the launch of the rugged and versatile AXIS Q7424-R Video Encoder. The video encoder, which withstands tough conditions such as vibrations, shocks and extreme temperatures, offers our customers

excessive flexibility,” said Erik Frännlid, Director, Product Management, Axis. The new video encoder complies with the American NEMA TS-2 standard for temperature, vibration and shock. AXIS Q7424-R supports operating temperatures of -40° C to +75° C and also comes with key IP surveillance that features H.264 and Motion JPEG, two-way audio, Edge storage with the builtin SD/SDHC memory card slot and Power over Ethernet (IEEE 802.3af) along with 1 Gbps SFP slot for fiber connection as well as an Ethernet port.

mTab Neo with SIM support


obian has announced their first 3G model - Mercury mTabNeo powered with a 1 GHz Dual core processor and Android OS has a 7" (16:9) capacitive multitouch screen with a high-quality HD resolution. It has inbuilt 3G and Wi-Fi feature which supports IEEE 802.11b/g and 3G sensor. It is further powered with a 4000mAh battery and has I/O slots of mini-USB,

SIM, HDMI output and TF Card. It also comes with 4GB internal storage and supports up to a 32GB microSD card along with Bluetooth 3.0 function. "mTab Neo summarizes convergence and convenience. The product combines functionality of two devices and makes the experience and usage more convenient and friendly." said Sushmita Das, Country Manager, India, Kobian Pte Ltd.

February 2012



ASUS launches ROG Rampage IV GENE


SUS has launched Rampage IV GENE that comes with Supreme FX III EMIshielded audio, Intel Ethernet LAN and ROG Game First technology that boost online multiplayer performance, while ROG Extreme Engine Digi+II digital voltage regulation promotes improved overclocking. The board further uses Black Metallic capacitors and NexFET Power Block MOSFETs for added durability and heat resistance. Unlike budget micro ATX boards, it supports 2-way NVIDIASLI and AMD CrossFireX.

"The new ASUS ROG Rampage IV GENE motherboard supports the latest Intel Sandy Bridge-E processors and provides great graphics performance. This X79 gaming mATX board ships with the exclusive ROG Extreme Engine Digi+ II design that promotes improved overclocking," said Vinay Shetty, Country Head, Component Business, ASUS (India).

DX-372DVP-A IP Camera


ax Networks has launched DX-372DVP-A, an IP camera for multilocation surveillance. This 2 megapixel camera delivers HD quality video images and is also suited for Surveillance within the premises. This vandal Proof & IP66 weather proof rated camera comes with an audio port allowing twoway communication. The camera has 3GPP support for streaming in 3G mobile phones or any RTSP (Real Time Streaming Protocol)

compatible multimedia software. It supports H.264 and optional MJPEG dual streaming up to 30 Frames per Second (FPS) for all video resolutions. DX-372DVP-A has 1/3" CMOS Sensor and 3D noise reduction technology. Dax DX-372DVP-A has a built-in web browser and also offers advanced and intelligent motion detection, alarm and email notifications. The camera has SD card slot supports up to 32 GB with multiple storage profiles.

KINGMAX launches DDR3 2200MHz


INGMAX has launched its quad channel DDR3 2200MHz overclocking memory module series. This series supports the Intel X79 series and also processes 4 times faster than the conventional single channel products. The new series of DDR3 quad channel overclocking module from KINGMAX is designed for optimizing the maximum performance on X79 related motherboard. The main clock rate of this series is set as 1333 MHz,


February 2012

but it is also available in1600MHz, 2000MHz and 2200MHz. KINGMAX DDR3 module utilizes only the IC chips of highest quality to ensure each module is 100% compatible to other hardware and is Intel XMP (Extreme Memory Profiles) ready so it is able to auto execute overclocking.

Palm-sized Projectors


ortronics has launched POR 315 Pico projector. The Palm-sized POR 315 Pico projector is said to enable one to live the high definition lifestyle with additional HDMI input, resolution supporting 1024X600. It has SD card slot which allows for memory expansion featuring inbuilt lithium ion battery of 3000 mAh, providing backup of two hours on a single charge. The portable projector is convenient to use as it provides direct projection from the USB drive. Additional features include composite video input, VGA input, and 1 watt onboard speaker. The POR 315 Pico projector comes with a dazzling 45 lumen optical engine powered by LCOS Combined with vibrant colours the POR 315 features long-life 20,000 hour LEDs. Full assortment of I/O ports, including USB, VGA, HDMI and video, allows for easy connection to most analog or digital devices.

SP launches Luxmini720​in 3 new colours


P has launched three brand new colours of LuxMini 720 - Peach, Deep Blue and Bronze, claimed to represent consumers 'individualities through the language of design. Luxmini 720 is easy to carry and can be used as a decorative accessory suited to the consumers' own lifestyle. It is available in storage capacities from 4GB to 32GB to meet different user demands. Luxmini 720 allows instant plug and play and is also compliant with the RoHS requirement conforming with the trend of environmental awareness.

Sony rolls out Swarovski Zirconia In-ear Headphones


ony has introduced new in-ear headphones MDR-EX42 embedded with Swarovski Zirconi in cherry pink colour. The new in-ear headphones are embedded with floral and butterfly motif. It has an angled earbud structure for stable and comfortable wearing. The earbuds, which are made of Hybrid

silicon rubber, ensure secure fitting and longterm wearing comfort.

Stellar launches InstaBackup Gold version 3


tellar Data Recovery has released its all new version of backup software Stellar Insta Backup Gold 3.0, A Professional data backup software that enables easy backup of important files, folders, mails, volumes and email databases. "With this eminent tool, one can conveniently perform backup of all precious files, folders, volumes and even restore these backup sat any desired location in the system,� said Sunil

Chandna, CEO, Stellar Information Systems Ltd. InstaBackup Gold' creates backup, restores backup, schedules backup, creates and manages a secure zone for safekeeping of backup image file, mounts / unmounts backup image and clones hard drives and volumes. Stellar InstaBackup comes with a free download version for 15 days and supports all Windows OS, including Windows 7.



I G I L I T E motherboard brand of Smartlink Network Systems Ltd. has launched its new motherboard model DLG41MXE. DL-G41MXE will help channel & customers meet the soaring demand for G41 Express Chipset. DL-G41M XE a lo n g with Intel G41 Express Chipset brings out new technologies and innovative capabilities for home consumers. DLG41MXE enhances the video quality, graphics, responsiveness, and scalability for daily computing making ithidefinition-cum-complete solution for home computing. DL-G41MXE

comprise of Intel Graphics Media Accelerator X4500 which takes your video playing to the next level without the need of add-in video card or decoder.DLG41MXE comes with Intel G41 Express Chipset and has IDE port in it which ensures compatibility with PATA HDD. DLG41MXE supports Intel

Core 2 Quad, Core 2 Duo, Pentium Dual-Core processors, Socket T (LGA775) and have suited configuration with ideal 2PCI, 1PCI & 1PCIx16.

February 2012



Jabra rolls out SPORT Bluetooth Stereo Headset


abra has launched its SPORT Bluetooth stereo headset that is said to allow one to listen to music while some talk on the phone. One can simply stream music and calls via Bluetooth (3.0) to it. Jabra SPORT features Advanced Multiuse i.e. it connects to two Bluetooth devices at the same time. Ann Goh, Regional Sales Manager, GN Netcom, responsible for mobile products business in South East Asia, said, "With the Jabra SPORT you get exceptional music and call sound quality. It has A2DP, AM3D Power Bass audio


enhancement and a windshielded microphone." The Jabra SPORT is said to be equipped with a choice of three different Eargels and a flexible behind-the-ear fit along with 4.5hours of talk time (3 hours of music time) and up to 4 days of standby time.

NSN Intros New Features


okia Siemens Networks (NSN) has implemented its data charging system to support Vodafone India subscribers. Unified charging and billing will also allow data subscribers to enjoy greater transparency of their usage and spending patterns with notifications to their handsets. Vishant Vora, Chief Technology Officer, Vodafone India, said, "As a whole, new generation of subscribers uses mobile data services more frequently, our aim is to better understand data consumption patterns and accordingly offer truly customized data tariffs. As

our long-standing partner, Nokia Siemens Networks clearly understands our needs. Its unified charging and billing portfolio will help us launch new, flexible data tariff plans across multiple consumer touchpoints." "The implementation of our unified data charging solution positions Vodafone strongly in a highly competitive market. As a partner for Vodafone's pan-India deployment, we are unifying the data charging capabilities for its subscribers across India with one platform." said Sandeep Girotra, Head of India region, Nokia Siemens Networks.

Edimax Launches New Modem Router


dimax Technology has launched AR-7167WnA/B, the wireless ADSL modem router in India. It is a highperformance router that supports the ADSL2+ and 802.11n standards. Its advanced MIMO (Multiple input Multiple output) technology provides users up to 150Mbps wireless data transmission rates and better signal coverage when compared to standard 802.11g/b routers. It allows network speeds of up to 24Mbps


February 2012

Management revamps set to drive growth at S Mobility

downstream and 1Mbps upstream. Its IP sharing capability allows users to share a single ADSL connection with up to 253 wired or wireless client devices. The EdimaxAR7167WnA/B features WPS button. Users can set up an encrypted wireless connection simply by pressing the WPS button on this router and the client device.

s part of its endeavor to aggressively explore and drive growth opportunities across all avenues of the dynamic and ever evolving Mobile Internet business, S Mobility Limited is to have in place a highly experienced and professional leadership team comprising a well qualified CEO, CFO and other Business & Vertical Heads, appointed to individually manage specific operations within the company. A new holding Company, Si2imobility Private Limited will hold the promoter holding of 68.65% in S Mobility Ltd. With B. K. Modi as CEO and Chairman of the Company, Si2imobility Private Limited has been formed to provide dedicated focus on the group’s Mobile internet interests.

SMC7904 WBRAS-N2 v2 released


MC Networks has introduced an upgraded and welladvanced version of SMC7904WBRAS-N2 v2, a Wireless Modem Router. It is claimed to be a highly integrated residential broadband access device which combines the function of ADSL modem, wireless N access point and 4-ports Ethernet router. SMC7904WBRASN2 v2 is said to be fully compliant with latest ADSL2/2+ and Ethernet standards like IEEE802.3/802.3u, it is also TR-067 compliant, ensuring the interoperability with your ISP's network infrastructure.

AirLive intros N.Plug


irLive has released its newest wireless router for electric socket AirLive N.Plug. It is wireless b/g/n network device with built-in power adapter, so users can just plug it into the electric socket and share internet and 3G internet connections immediately. The AirLive N.Plug contains hardware switch that allows user to manually switch between AP, Router and Repeater mode. The device can be secured by WPS button by simply pushing it on the router and repeater. Also the IPTV, game console, media player or personal tablet can be wirelessly

linked to the internet with AirLive N.Plug in repeater mode. The software part of AirLive N.Plug is built upon

the new AirLogic software architecture that offers superior performance and rich set of functions. It also features firmware recovery system, multi operation wireless mode, Virtual AP function, bandwidth control and many other functions.

Cloud-Ready Switching Portfolio


ccording to the Cisco Cloud Index, more than 50 percent of computing workloads in datacenters will be cloud-based by 2014, and global cloud traffic will grow more than 12 times by 2015, to 1.6 zettabytes per year. Based on these trends, Cisco announced it has updated its switching portfolio with 100 Gigabit Ethernet (GE) and 40 GEcapabilities. These new capabilities provide a holistic architectural approach across campus, data center and service provider environments, and give customers a significant

advantage while addressing emerging trends like cloud, video, mobility, and the proliferation of 10 GE. With this announcement, Cisco becomes the extensive provider of 1/10/40/100 Gigabit Ethernet and converged networking switching solutions. Supporting the transition to higher networking speeds, in addition to Cisco's recently announced Cloud Verse solution, is a key element of Cisco's strategy to help its customers meet the demands of emerging cloud computing trends and the resulting data deluge.

Tulip Telecom Data Center launched in Bengaluru


ulip Data Center Services Pvt Ltd (Tulip) has announced the commercial launch of its Bengaluru Data Center, Tulip Data City (TDC), which is claimed to be the Asia's largest and the world's third largest Data center. Sachin Pilot, Hon'ble Minister of State for Communication and IT inaugurated this world-class Data center. Lt. Col HS Bedi, Chairman & Managing Director, Tulip Telecom Ltd. said, "This data center by

Tulip Telecom is a testimony to our focus on constant innovation and commitment towards adopting new technologies." Sachin Pilot, Hon'ble Minister of State for Communication and IT said, "It is a matter of pride that India today boasts of a world class Data center, which is the largest outside of the US."

February 2012



HP’s Designjet launches Roadshows

Lucrative scheme for partners

P has organized Latex road show in Ahmedabad and has further strengthened its position in the space with the new Latex printing technology. This Technology is a breakthrough technology that uses water-based LATEX inks and helps PSPs reach new levels

IGABYTE has launched channel-friendly edition of its GIGABYTE Value Partner Program (GVPP). The online Q1 2012 GVPP that is valid till March 31, 2012, is open only for registered reseller partners who buy GIGABYTE motherboards (any model) from the company's authorized distributors and GIGABYTE Premium Partners. Also, partners can earn more points by purchasing higher end motherboards. The validity period of the GVPP points is one year from the day one earns the points. Moreover, points earned before 2011 will be valid till December 31, 2012. Sunil Grewal, Sales Head India, GIGABYTE Technology (India) said, "By including all


take the printing industry to a new paradigm and will create a benchmark for the brand advertising business." Paresh Shetty, Business Unit Manager- Latex &Signage, HP India said, "HP Latex is the future of super wide printing and is going to provide explosive growth to the


GIGABYTE motherboard models under the scheme, we intend to reward as many partners as possible, who would like to deal in GIGABYTE motherboards. This new scheme will also benefit resellers in the upcountry market, who generally don't purchase in huge numbers."

Cyberoam busy with Channel Enablement! of productivity. Puneet Chadha, DirectorGSB, HP India said, " With an initiative of reducing the carbon footprints, HP's Latex Technology promises the consumer a greener tomorrow while providing him the best-of-the-class prints. The eco-friendly promise by HP will

customers. We want to help our partners to grow their businesses while reducing the total impact of printing on the environment. HP LATEX technology large-format printers are successful the world over, as well as in India, and are finding more and more installs every week."


yberoam, a division of Elitecore Technologies, has started its 6-city seminar on UTM Security for its partners. The seminar was first kicked off in Delhi, but it is yet to roll out in other cities, including Kolkata, Mumbai, Bengaluru, Chennai and

from Delhi and NCR attended the event. Continuing with their set mission, Cyberoam has also unveiled the 81st NetGenie Experience Zone in the country. “Setting up of demo zones is a part of our marketing investment

Pune. This seminar is based on the theme of “Securing You”. Sunil Sharma, VP– Sales, India & SAARC, Cyberoam, said, “The purpose is to roll out new incentive schemes and showcase its products. This forum provided hands-on experience to customers and demonstrated enterprise-class offering that drives productivity. Moreover, we have plans to cover all the other five cities by the end of March..” The company will be rolling out its partners incentive programme for the JFM quarter in the seminar, and will demonstrate new products development. Under the scheme, partners can push entry- and high-end products to make good margins. More than 100 partners

to promote our products across all IT retail stores, so that we can attract walk-ins for NetGenie home routers,” informs Bishwajit Sutradhar, National Sales Manager – NetGenie, Elitecore Technologies (P) Ltd. These demo centres will act as a separate entity for their revenue in addition to their existing base of 700 master resellers. Priya Communication will sell NetGenie devices as like any other retailer from this NetGenie store, which is seventeenth in Delhi & NCR region. “By the end of March, we will have a total of 100 demo centres across the country, including cities like Delhi, Gurgaon, Mumbai, Ahmedabad, Kolkata, Pune and Bengaluru.

Smartlink organizes ‘nexTech 2012’


martlink Network Systems Ltd. has organized "nexTech 2012" - one-day seminar series which covers more than 120 cities.

In the first phase of the series, the event had visited 42 cities and in the second phase will cover more than 120 cities across India. "nexTech 2012" that took place in Delhi on 18th January, 2012 was believed to be highly appreciated by the channel community. The participation of more than 350 channel partners and the presence of K. R. Naik, Executive Chairman, Smartlink Network Systems Ltd., added grace to the already successful event. Akhil Lal, Territory Sales Manager, Smartlink Network


February 2012

Systems Ltd., said, "It was a proud moment for us to see such a huge number of attendees at our 'nexTech 2012' event in Delhi."

Debraj Dam, VP - Strategic Sales, DIGISOL, said, "We are delighted to know that our channel partners are happy with our product offerings. We are overwhelmed by the response we got from our consumers to 'nexTech 2012', especially in Delhi. Our company's philosophy is to grow along our partners by providing better products, service and profitability, thereby empowering them with knowledge and expertise on all networking trends and latest technologies existing in the market."

February 2012



Same Objective but a

faster Momentum! Please tel l us how do you plan to position Adobe in India in the days to come?

Vineet Sood Director – Channels & Alliances, WW Sales and Field Operations Adobe Systems India (P) Ltd.

Adobe has been in India for more than a decade. We have nurtured and have been serving the creative community. Now, our objective is to continue to enjoy the loyalty of this community, but the difference is to grow it by larger numbers and that too at a much faster rate.

What solutions does Adobe offer considering the wide range of devices available? Traditionally, we have been performing better in the print, video and the web side. And with the passage of time seeing the trends, we have been able to take the same experience across the devices – be it desktops, laptops and to the newly emerged smaller screens like mobile phones and tablets. The uniqueness of our solutions is that the shift to the varied range of devices is very smooth.

Please throw some light on the customer segmentation for Adobe in India? We have a wide range of customers

software which is not legally procured. We have certainly taken some measures to combat the evil of piracy. One is to increase the awareness about the proper use of the Adobe software and the second is to make our software available widely and we are also trying to talk to people who are not using the proper copy and make them aware of all kinds of advantages of using the proper copy

Through Adobe Partner Connection (APC) programme, we are changing the quantum of money that partner can make and this would, in turn, mean enhancing Adobe’s presence. starting from Prosumers (Professional consumers) who are the most avid users of our technology for not only print but also web designing. Next, we have the mid-market (SMB also has a whole lot of Adobe fans). Now in India, we are adding a new dimension which is looking at the enterprises too.

How would you be increasing your reach in the Enterprise segment? We have always served the entire market considering the wide usage of our products across the media and devices. However, we have increased our focus in enterprises now considering the opportunities in the IT, ITeS, BFSI, Hospitality and the large government initiatives.

How do you propose to curb the stil l prevalent piracy issue? India does witness rampant use of


February 2012

and we are also taking one-to-one interaction with our end-customers.

What role do you see of the channel community towards addressing the sale of genuine software? The channel partners are the community which extends our reach. We, as an

the Adobe software and taking it to the endusers.

Throw light on the kind of benefits Adobe offers to its associates? There has been a set of partners who have been associated with us for over a long time and they have enjoyed margins which come with the product. There are backends also which are available. At this point of time as we are looking at going further deep in the country, we are announcing a new partner program called Adobe Partner Connection (APC), which would help us achieving it. This program is going to be announced in Q2 2012 (where Q2 means Mar-May). This program is designed to redefine the way our partners would make money. The entire program focuses on profitable growth of partners. If the partner is spending some resources on Adobe then we want him to earn more and if that happens then its obvious that the partner would focus more on Adobe and what all this means is a win-win situation for both.

We enjoy a healthy share in the market, but our APC would be the game changer for our partners.> organization, are not enough to serve every nook and corner of the country so our channel acts as an extended arm for us. The larger the community, the closer are we to the end-customer and that is why we say channel plays a significant role for us. It is important that they become the part of evangelizing

What and where the opportunity lies for the channel partner? We are relevant across the user segment and we have a large partner ecosystem with 24000 partner spread across the country. Out of these some partners are seen more focused

What Is More IMPORTANT ? DANGER Itself ?

CCTV Camera • IR Speed Dome • IP Camera • DVR • Accessories •

Sparsh, the very rst indigenous rm to manufacture CCTV Cameras in India launches its latest camera series for your enhanced security needs; the “Bravura Series” which uses the latest ‘SONY Eĸo-E Technology’ which provides you with an ultra high resoluƟon of 650 TVL that assures advanced image clarity and heightened surveillance at all Ɵmes and under all light condiƟons. HLC Oī

Bravura Series



High Light CompensaƟon (HLC)

MoƟon DetecƟon

Samriddhi AutomaƟons Private Limited Corporate Oĸce: F - 365, Sector - 63, Noida, U.P. - 201307 (India). Tel : + 91 - 120 - 4518 900 (20 Lines) Works: Plot No. : 75, Sector - 7, I.I.E., SIDCUL, Haridwar - 249403 (India). Tel : + 91 - 01334 - 645011, 239396 Service Center: A - 1 / 15, New Kondli, Delhi -110096 (India). Tel : 91 - 11 - 2262 3325 | |


ATR (Digital WDR)

Branch Oĸces: Noida: 09212175490, Delhi & Gurgaon: 09990079004, UƩarakhand: 09219619369, Mumbai: 09820160960, 09212175514, Bengaluru: 09844950939, 09212175490, Nagpur: 9373641322, 09373641321, West Bengal: 09674965233, 09903803100, Orissa: 09861164492, Tamil Nadu: 09150727150, 09442009522, Jharkhand: 09674965233, 09234515555

February 2012


CHANNEL BUZZ towards tier 2 and tier 3 cities and we have some partners who are only focused in the mid market. We also have relationship with the system integrators who will help us selling through the enterprises and build value for the adobe solutions in that environment across all segments and across all verticals.

How would APC program redefine the hierarchy of your channel community? We have two national distributors and under them we have the value added resellers. It all starts from simple online registration. Depending upon the kind of business and their expertise and training on our products they graduate to Certified, Gold and at the top of the pyramid have been the Platinum.

Adobe is relevant to a wide range of users. Mid-market is also full of wide customer base of Adobe solutions.> But from Q2 onward we would be moving from our Old Channel 2.0 to new APC. As a result of this we would see two new classifications branching out from certified level of partners, and run parallel to the Gold and Platinum. These would be partners with special focus on Education segment targeting schools and higher educational institutes and Pro Video i.e. professional video segment that targets news channels, broadcasters and post production houses of the country.

Are you looking at LFRs also for sales?

Though globally, we are nicely positioned through LFRs but in India it has not still taken off. Though LFRs deal in lot of softwares but, the per unit cost of our software is higher than any other software. LFRs is a medium for us and very soon Adobe would be available through these shelves too. But all this does not mean that our old associates or the traditional partner community is going to loose importance in any way. Our APC is a proof to our commitments towards them, which means profitable growth and also roping in of new partners on board. n Syeda Beenish

Pravin Mandlik

Product Manager – Adobe Softcell Technologies Limited

Win-Win Relationship Headquartered in Mumbai, Softcell Technologies Limited is a 22-years-old business-to-business IT Infrastructure Services company with sales offices in six major cities in India. Softcell Technologies Limited is a partner to Adobe in India for the past 15 years. With a unique accreditation of being the only Platinum level partner for Adobe in India, Softcell serves its customers across the country on all the major Adobe product lines, mainly Acrobat Family of Products, LiveCycle Products and Creative Suite Family of products. Pravin Mandlik, who manages Softcell’s alliance with Adobe, says, “Our focus on the Adobe business has earned us felicitation as the Best Partner in India, for Acrobat family of products across India and for our overall revenue contribution, for the last 5 years in a row.” Pravin is responsible for planning and execution of Softcell’s sales strategy. Softcell specializes on the Acrobat Family of products in the AEC market segment, which contributes more than 40% to their total business – the highest by any partner in the country. The Creative Suite product family contributes 55% of the total business. Their long association with Adobe and continued focus on skills enhancement on Adobe solutions has its benefits – in addition to the Transaction Margin, they make extra percentage points from deal registration, for opportunities identified by them, and also back-end rebates for consistently achieving quarterly revenue targets. They consider their relationship with Adobe as a win-win association. “We have grown our revenues multiple fold with Adobe and will continue to invest in strengthening our Adobe portfolio,” adds Pravin. Going forward, Softcell plans to build expertise on Adobe LiveCycle Products and Connect Platform. Their expertise on Adobe DRM and Adobe Connect Solution have won them services opportunities in the past.

Ashish Sharma

Director Absolut Info Systems Pvt. Ltd.

Feeling Pride! The company, which started some four years back, has been a partner to Adobe since its inception. They deal in the entire range of Adobe products, from desktop-based to enterprise level/ server-based products. To name a few, Acrobat, Indesign, Photoshop, Creative Suite range of products, etc. are the products that are dealt on a daily basis (as they are extremely fast-moving products). “We have gone from strength to strength, and actually feel pride in the fact that we have managed to become one of the most important partners in the Adobe partner ecosystem across India,” adds Ashish Sharma. They specialize in the media and publishing vertical, and expect a robust demand in the same. They are experiencing demand surges in the BFSI and ITeS verticals too. Considering the fact that the customer has become smarter, they have adopted a consultative approach to sales. They engage with customers at the requirement drafting stage, walk them through different product alternatives and handhold them very tightly through the licensing knowledge, prices, delivery and implementation process. “We have expanded our capabilities in services business to match up with a wide range of Adobe products. Our aim is to continuously enhance our delivery capabilities and open up the market for several Adobe products that are LiveCycle, Connect and Omniture,” informed Sharma. They have invested in engineering resources across our office in Delhi, Mumbai and Pune. We have three development centres that house engineering resources that have the wherewithal to execute large, medium and small projects. Also, we have invested a huge amount of time and resources in getting our people trained on Adobe products and get certified. It is, in fact, very early to state where exactly money is made, but I really hope that there is something at every level. Adobe gives rebate to all their partners on achieving the sales set between a partner and Adobe. The journey has been great with a fantastic relationship.


February 2012

February 2012



15th National e-Governance

.... destination Bhubaneswar


5th National Conference on e-Governance was convened at KIIT Convention Centre, Bhubaneswar, Odisha. The Chief Minister of Odisha, Sri Naveen Patnaik inaugurated the event. Other dignitaries who were present in the conference were Union Minister Sri V. Narayan Swamy, Union Minister of State, Sri Sachin Pilot, Chief Secretary Sri Bijay Kumar Patnaik, Secretary, DARP, Govt. of India Sri Ramesh Chandra Mishra, Secretary IT, Sri P.K. Jena. The conference was held on 9th and 10th February 2012 under the joint auspices of the Department of Administrative Reforms & Public Grievances and Department of Information Technology, Govt. of India along with Department of Information Technology, Govt. of Odisha. The theme of the conference was “Towards Effective Electronic Service Delivery". The two day conference provided a forum for serious discussions on critical issues by the e-Governance community of the country. It explored how government departments can work collectively to simplify access to public information from anywhere, anytime, and to everybody, ensure the accuracy and privacy of the information they share and analyze large data repositories to

Ajay Sawhney

President & CEO, National e-Governance Division. DIT, GOI

one of the fastest growing economies since the 1990s. Not only has the growth been stable, it has also opened up opportunities for people of both rural and urban areas. This phenomenon is primarily led by the service sector which is a key factor in India's current economic development. Transparency and accountability are necessary hallmarks of good governance." He further added, "Several Governments have now come up with various technology enabled services to simplify service delivery by Government agencies. As the use of information and communication technology has already been demonstrated in many areas in our country, I do believe that e-Governance is going to be a major game changer. It is important for Governments both at the centre and the States to think of effective and people friendly e-Governance strategies for providing solutions to governance problems. I am happy that the Government of India has come up with an ambitious From Center to Left: Valedictory Session inaugurated by Honorable Governor of Odisha, Shri. Murlidhar Chandrakant Bhandare; Shri. R C Misra, IAS, Secretary- National e-Governance Plan Personnel, DAPG, GOI; Shri. P K Jena, IAS, Secretary IT, Govt. of Odisha and and has created a common Shri. B K Patnaik, IAS, Chief Secretary, Govt. of Odisha (extreme right) infrastructure such as State Wide Area Networks, State support actionable decision-making especially Data Centre, Common Service Centres and State at the lowest level of governance in Gram Service Delivery Gateway, to provide similar Panchayats and Municipalities. The conference services and exchange of data across multiple also provided a platform to understand and Government Departments. Our Government improve the efficiency and effectiveness of has put in place the infrastructure as required the local governance and capacity required for under National e-Governance Plan." successful and sustainable implementation. The Govt. of Odisha has developed a In his inaugural speech, Sri Naveen Patnaik number of successful e-Governance initiatives shared, "My Government having recognised the like, e-Registration, e-Commercial Tax importance of the sector has adopted a pro- Automation, e-Treasury, e-Grievance Redressal, active policy in promoting investment in the IT Electronic management of CM's Relief Fund, sector for economic development. India has been universal e-admission to all +2 and +3 Colleges,


February 2012

Rajendra S Pawar Chairman, Nasscom

e-district, e-Municipality, e-Panchayat, e-Sishu and e-Pragati for tracking of children from delivery to primary schooling etc. Many presentations were delivered on different topics related to better governance. The e-service presentation session emphasised on e-service delivery and how it helps the government get closer to the citizens by creating awareness about their rights and empowering their participation. The discussion was focused on the benefits of e-Service delivery, current state of e-delivery in India while also touching upon the mission mode projects and Imperatives for Successful e-Service Delivery. It was concluded that e-Service delivery is an effective and efficient tool available to the government for development of the society, and the initiatives taken up signify the government's commitment to such a delivery mechanism. Multiple challenges remain for successful implementation of different projects, but once these are addressed, the government will be able to realize its vision of providing services to each and every citizen of the country. However, ensuring information dissemination to all requires active participation from all stakeholders including the government, public bodies, citizens, media and civil society. The public bodies need to adopt technology aggressively. They also need to embark on a journey of cultural change that takes them from being secretive to being open. The use of technology by various departments needs to be followed up with a more planned approach targeted at reducing barriers to information flow. Leveraging existing infrastructure like the State Wide Area Network (SWAN), State Data Centre (SDCs) and CSCs is the way forward for aggressive implementation of IT programmes. n S. Mohini Ratna

February 2012



The Real Panchayat! Businesses at Asia’s biggest IT mecca, Nehru Place, came to a halt on the first day of the month, February.

“Though CMDA hardly has 50 members operating from Nehru Place, they found their prime responsibility to be a part of the Steering Committee.”


bustling shopping market in South Delhi wore a deserted look as the Presidents of five associations operating from Nehru Place jointly asserted their right to a Safer, Cleaner and Regulated work environment. Fed up with the civic apathy to provide a clean, safe and regulated environment to conduct business, nearly 2,000 shops, retailers and offices observed Bandh in the area from 10 am to 12 noon. The call for a peaceful protest was led by the Nehru Place Improvement and Welfare Association (NIWA) and four associations dealing in Export of Fabrics, Computer Hardware, Peripherals and Media distribution. The core committee NIWA was joined by the All Delhi Computer Traders’ Association

“ADCTA feels that the menace of the unregulated encroachment is rampant for all the authorized business owners operating from Nehru Place.” (ADCTA), Progressive Channels Association of Information Technology (PCAIT), Computer Media Dealers’ Association (CMDA) and Export Fabric Suppliers’ Association (EFSA). The protest was organized to impress upon the civic authorities (including DDA and Police) to improve the civic facilities due to the genuine occupants of shops and offices in Nehru Place. They also sought urgent solution to the problems in Nehru Place through intervention by the Lt. Governor of Delhi. Leading the Joint Committee, NIWA President, Anil K Sehgal, made a fervent plea to the civic and administrative authorities to rise to the occasion and help restore a Safer, Cleaner and Regulated work environment. “We


February 2012

shall continue to ask for the deserved pride of Nehru Place that contributes Rs.1,000 crore annually to the government revenue being a commercial hub,” he asserted. The real reason why the shopkeepers have risen up in arms against the hawkers is that, though the market has been declared as a nohawking zone, that hasn't stopped roadside vendors from taking over its pavements. It has got worst to such an extent that the market is referred to as one of the most notorious IT markets for pirated goods. The strike aims to underline the shopowners' woes over the unregulated hawking and lack of civic amenities. Sehgal further adds, “We have been inviting attention of the authorities from time to time, but to no avail. We have recorded correspondence giving videographed details of our woes to Delhi Police, DDA and LG office, but it seems these have fallen on deaf ears.” Mahinder Agarwal, President, ADCTA, while addressing the gathering at the Bandh, said, “The menace of the unregulated encroachment is rampant. As per Supreme Court orders, only 114 hawkers were permitted to ply trade in Nehru Place, but with the failure of surveillance by DDA and Delhi Police, the number of these hawkers has grown multifold – up to 450. Today, not only are cartridges and pirated softwares sold by these hawkers, but surprisingly all other fake IT products are available at a cheap price which has been affecting our business largely.” “During the Commonwealth Games 2010, we organized a drive, Nehru Place Chamkao,

“In the past two years, the concern of PCAIT has transformed from Nehru Place ‘Chamkao’ to Nehru Place ‘Bachao’.

and demanded the Governor of Delhi and other concerned authorities to spruce up the surroundings and facilities in Nehru Place. But no one paid any heed to our demands. The objective has changed now to Nehru Place Bachao,” said R. K. Malhotra, President, PCAIT. In a joint statement issued by the five associations, they claimed that they respect the right of every citizen to earn a living, but they must do so within the legal framework. Puneet Singhal, President, CMDA, said, “The key outstanding concerns of all Nehru Place are security, fire hazard, unhygienic surroundings, basic amenities like toilets, overcrowding by unregulated hawkers, parking, etc.” He also claims that though the initial response after the Bandh is quite positive, but they would continue with their efforts till the complete mission is achieved. V. Krishnan, Secretary, PCAIT, added that, though many such steps have been taken earlier by each association at an individual level for the safeguard of Nehru Place, this is for the first time that all the major associations have become serious and united for the upliftment of the area. Nehru Place, designed by DDA in the 1970s, has, over the years, regressed into one of the filthiest markets in the national Capital, especially during rains. Nearly 12,500 people engaged in 1,283 businesses and offices in Nehru Place have signed a plea to the Lt. Governor of Delhi to save this burgeoning business hub and participated in the peaceful protest. H. R. Sahni, President, EFSA, also agrees to maintain pressure on the authorities in the coming weeks and months. n Syeda Beenish

Ad_peace of mind.pdf



6:37 AM





February 2012


From L to R- Deepak Kumar Sahu, Publisher, VARINDIA; Anirudh Singh Rautela, Security & Privacy Initiative Lead, Product Marketing Manager- Security, Microsoft, India; Anil Choudhary, MD, Maple Computer; Rohit Srivastwa, Cyber Expert – India; C. J. Venugopal, IAS, CMD, IPICOL; A. K. Mohanty, M.D., Tatwa Technologies; Debabrata Panigrahi, MD, IQEMS Pvt. Ltd; Shashi Kanth Singh, Business Manager – East, ESSN, HP India; Prof. A.K.Panda, Centre for IT Education; Ashok Mohapatra, Regional Manager- East, VARINDIA, Bhubaneswar

In the Eastern India market, after Kolkata, Bhubaneswar offers a vast scope for all IT vendors, investors, distributors and resellers. Odisha has created the necessary infrastructure which has motivated many companies to undertake several IT activities in the State.


he State of Odisha has come a long way when it comes to development, and the way it is developing in the field of IT and ITeS is really praiseworthy. In fact, this is due to the enormous potential of the State, and the corporates are eyeing the State for its brilliant prospectives. Thus, to fuel this fire of IT development further, Kalinga Digital Media organized its Fifth Odisha Information Technology Fair (OITF) – 2012. The mega conclave was marked by the presence of Government PSUs, corporates, academicians and IT experts. The Fair was inaugurated by Shri C. J. Venugopal, IAS, CMD, IPICOL, Government of Odisha; Rohit Srivastwa, Cyber Expert – India; A. K. Mohanty, Managing Director, Tatwa Technologies; and Debabrata Panigrahi, Managing Director, IQEMS Pvt. Ltd., by lighting the traditional ceremonial lamp. The 2nd VARINDIA Cup, an Indispensable part of OITF was organised among 16 top IT Corporates in Odisha. It was graced by Shri P.K Jena, IAS, Secretary-IT, Govt. of Odisha; Shri. Vishal Dev, IAS, Commissioner, BBSR, Municipality; Shri. Madhu Sudan Padhi, IAS, Commissioner cum Secy. F.S & C.W., Govt. of Odisha. The other dignitaries who were part of OITF included Dr. Gopal Krishna Nayak, Director, IIIT, Bhubaneswar; Anirudh Singh Rautela, Security Lead, Microsoft; Shashi Kanth Singh, Business Manager – East, ESSN, HP India; and Prof. A. K. Panda, MBA Department, Centre for IT Education, Bhubaneswar. The event was supported by IT majors like HP, Microsoft, Infosys, D-Link, Kaspersky, Railtel, PGCIL, OCAC, STPI, Powergrid,


February 2012

ITAO, IDCO, Invest Bhubaneswar, Maple and Team Odisha. Addressing the audience and outlining the opportunities in the State, Shri C. J. Venugopal, IAS, CMD, IPICOL, said, “Apart from being known as the temple city, we are now also well known for IT and ITeS. A lot of investments are coming to our State. There are huge investments in natural resources and mineralbased industries. However, they are all finite in their development and there is always a limit to which these can grow. But non-mineral-based industries like IT and ITeS’ potential to grow is infinite.” Throwing light on the objective of the Fifth OITF – 2012, Deepak Kumar Sahu, Publisher, VARINDIA said, “With globalization, the world is becoming smaller and the market is becoming more competitive. Cloud Computing, explosion of mobile devices and social networking in enterprises are some of the big trends that will thrive in the next decade. What enterprises need today is a secure, reliable and an easy way to connect to everyone’s device of choice. So, enterprises require integrated solutions that can provide a broad range of capabilities including secure connections, secure protections, and device management for a broad range of devices. For all these, secure cloud will bring in better productivity.” The event comprised of cerebral presentations by IT corporates and thoughtprovoking Panel Discussion on “Cyber Security in Cloud Computing”. In the panel discussion, Dr. Gopal Krishna Nayak, Director, IIIT, Bhubaneswar, opined that the knowledge about security is missing and that is what actually

leads to security problems. Speaking on Cloud Technology, A. K. Panda, MBA Department, Centre for IT Education, Bhubaneswar, said that cloud technology has evolved over the years and it is a convergence of many technologies like virtualization, service-oriented architecture, utility computing and other such technologies. Anirudh Singh Rautela, Security Lead, Microsoft, pointed out that the top concern that comes up when it comes to embracing cloud computing is security of data. He further portrayed through his presentation how Microsoft’s offerings can combat security threats both in the public and private domain. Emphasizing on the significance of data security, Shashi Kanth Singh, Business Manager – East, ESSN, HP India, said that this is the evolving phase of IT. Almost every business decision is happening through IT and to handle that there are a lot of advancements in technology. He further added, “We talk about Facebook, we talk about smartphones, we have data everywhere from our pocket, to office, to home. Every business decision today triggers an IT activity and that results in one fundamental thing which is data. And all these data needs to be managed, stored and protected for the future requirement.” Ajit Dash, Manager – Solution Support, D-Link, spoke on the link between cloud computing and security and how it is going to benefit and secure our future. Abhijit Dasgupta, Manager – Solutions Architect, SEA Infonet, spoke at length about endpoint security and various ways of protecting data.

The panel discussion was a confluence of thoughts and views across a spectrum of industry leaders on “Cyber Security in Cloud Computing”. Dr. Gopal Krishna Nayak opined that Security products are like cosmetic offering to customers. They scare the people by saying that, if they don’t use their products, they will have ugly results. Rohit srivastava complemented Dr. Nayak’s views as he said that there is an apprehension in the minds of the people that storing the data on cloud will bring in security threats. There persists a lot of fear about the certainty of data. Thus, people should have the right mindset to accept technology. Propelling the panel discussion further, A. K. Panda, MBA Department, Centre for IT Education, said that cloud computing is a convergence of many technologies. Each of the component of cloud computing had its own issues in terms of security. When technologies combine together, some issues get automatically resolved and other new issues emerge. Thus, cloud computing has brought in a lot of advantages. Adding to this, Anirudh Singh Rautela of Microsoft explained that cloud is like a room on rent where infrastructure is done by others and you can pay as you use it. He further added, “The weakest links in security are the people. People should understand its significance.” A. K. Mohanty, Managing Director, Tatwa Technologies, underlined the significance of “Cyber Security in Cloud Computing” for entrepreneurs and SMEs. Further, Shashi Kanth Singh of HP said that within the cloud framework they have developed a lot of technology which can handle current infrastructure of any organization.

The event concluded with the prize distribution ceremony for the Cricket Tournament organized by Kalinga Digital Media. Besides the Man of the Series, Man of the Match and the runners- up team award, the most-awaited award for the winning

team of the tournament was bagged by the defending champions STPI. All in all, the event was an attempt to enable IT companies and vendors to reach out to the Channel community of Odisha in its entirety. Not only was the event attended by vendors, SIs,

IT experts and resellers across the State but also by the academicians and IT heads of engineering colleges and various departments of the Government of Odisha. The event spelled networking, business and amusement for all. n

Ajit Dash, Manager-Solution Support, D-Link, talked about the connection between cyber security and cloud computing and its fruitful results

Anirudh Singh Rautela, security lead, Microsoft, shared his views on the concern over data security and its solutions.

The winning team of the VARINDIA Cup (STPI) rejoicing on receiving the winner’s trophy

Shri C. J. Venugopal, IAS, CMD, IPICOL, Government of Odisha, talked about the enormous opportunities in the state.

Shri P.K Jena, IAS, Secretary (IT) & CMD, IDCO; Shri Vishal Dev,IAS, Commissioner BMC and Shri Manas Panda, Addl. Director, STPI- Bhubaneswar; felicitating the Man of the Match of The VARINDIA Cup.

Shashi Kanth Singh, Business Manager – East, ESSN, HP India, talked about HP's product offerings in the Security domain.

Moumita Deb Choudhury February 2012 35


2nd VARINDIA Cup 2012

Moumita Deb Choudhury


February 2012

February 2012



a BIG Opportunity T

he Big Data market is exploding, not only in terms of marketing hype but also in real revenue. While its definition and overall market size may be in the realm of debate, this is for certain - Big Data is the new definitive source of competitive advantage across all industries. Even for an industry prone to hype, the buzz surrounding Big Data is, indeed, sky-high. The vendors are reinventing their technology strategies with Big Data offerings. “For decades, companies have been making business decisions based on transactional data stored in relational databases. Beyond that critical data, however, is a potential treasure trove of non-traditional, less/multi structured data like weblogs, social media, email, sensors, device logs and images that can be mined for useful information. This multi structured data is typically referred to as Big Data,” defines Kapil Sood, Vice President, Systems Business, Oracle India. Industry analysts are of the view that only 5% of information created is structured and the remaining 95% is multi-structured in nature and increasing at an exponential rate that far outpaces the growth of structured data. “Today data is being generated from different sources and is much different from what it was five years ago. Multiple sources of data are the reason why all this whole concept of Big Data has come to the fore,” says Ramanujam S Komanduri – Director, Business Critical Systems, HP India. According to Surajit Sen, DirectorChannels, Marketing and Alliance, NetApp


February 2012

"Today data is being generated from different sources and is much different from what it was five years ago. Multiple sources of data are the reason why all this whole concept of Big Data has come to the fore" Ramanujam S Komanduri Director, Business Critical Systems, HP India

India, “Big Data is about doing things differently and enabling breakthroughs by getting to information faster.” He explains, “Big Data is defined as large amounts of (typically unstructured) data that requires us to re-think how we store, manage and retrieve data. The operative words clearly being BIG and DATA. How big is big? One way to think of it is that it’s so big that the tools we use today cannot cope with it, in the sense, put it to any business use. So it is a relative term varying from organization to organization.” Organizations now want to do deeper and more sophisticated analysis of this data. They want to be able to do new types of statistical analysis – not over a small sample of gigabytes of data, but over terabytes, potentially even petabytes. They want to do graph analytics and start looking at the relationship between different individuals. S Sridhar, Director – Marketing, India relationship, Dell India, says, “Big data refers to huge amounts of data, hundreds of terabytes, even petabytes—1,000 TB equal 1 PB—of information. Big data usually comes in the form of unstructured data and consists of data sets that may be unrelated to each other, such as bits from a variety of independent streams like social media, CRM, surveys, demographics, defects, and so on. These data sets are different from traditional data sets, which are often relational.” The reason why Big Data appeals to enterprises is not far to seek. Realisation is downing on the organizations embracing Big Data has the potential of creating immense possibilities for new innovation, improved


"Big Data is about doing things differently and enabling breakthroughs by getting to information faster" Surajit Sen Director-Channels, Marketing and Alliance, NetApp India agility, and increased profitability. Leveraging Big Data There are many ways to look at “Big Data”. We at NetApp have taken the approach to segment Big Data into three major groups based on the requirements we hear from our customers,” says Surajit. He adds, “Present day data centers are not capable of handling such large datasets so, NetAPp is working with the organizations to change their data centre architecture suitably to leverage its Big Data solutions.” He adds, “NetApp is using Big Analytics methods to analyze data about its installed systems, comprised of many billions of records, which in the past could have taken considerably a longer time. With Big Analytics, “impossible” changes to “hours”. At the moment, the India market, as in the rest of the world is at a very nascent stage. Interest however is gaining momentum and we believe the general suspects, verticals like financial services, insurance and healthcare will soon start experimenting with the concept.” Martin J. Wildberger, Vice President, WW Information Management Development, IBM, says, “We have been talking about Big data for a number of years we have been just recognised for having the leadership platform for Big Data and reason for that is that we look at Big Data in a holistic manner. Thanks

"Big data usually comes in the form of unstructured data and consists of data sets that may be unrelated to each other, such as bits from a variety of independent streams" S Sridhar, Director – Marketing, India relationship, Dell India to our holistic view of the breadth and depth we are the only platform that can serve taking into scalability, manageability and performance into account enabling us to expand analytics to encompass Big Data, information streams, and structured data in Data Warehouses.” Oracle plays an important role in the Big Data market with its end-to-end solutions to address the full spectrum of enterprise Big Data requirements. Kapil Sood of Oracle says, “In fact recently, in continuation with our strategy to deliver pre-integrated, pre-tested engineered systems for data management requirements, we have introduced a new engineered system – Oracle Big Data Appliance.” He adds, “Oracle is the first vendor to offer customers a complete and integrated set of products to

"Big Data is a rare and compelling opportunity to redefine how the organization uses information in new and fascinating ways" Arun Ramachandran, EMC address critical Big Data requirements, unlock efficiencies, simplify management and create data insights that maximize business value.” Arun Ramachandran, Country Manager, Data Computing Division, EMC India & SAARC says, “EMC is best placed in the industry today to help customers capture, store, integrate, manage and analyze ‘Big Data’ through its expertise and acquisition of Isilon and Greenplum.” Big data analytics require a new class of skilled workers: the data scientist, or even the data artist. Some companies are now appointing chief analytics officers. Dell has been a solution provider in the field of Big Data analytics even before the expression became a buzzword. “Our company’s server infrastructure is used at very large gaming companies worldwide, and Dell networking switches based on high-performance Force10 technology are standard in many largescale Big Data installations. In addition to infrastructure, Dell has partnered with leading software vendors such as Cloudera for Hadoop technology,” says S Sridhar of Dell. Corporations large and small are being challenged by the rapid growth of data, primarily unstructured data in the form of email, video, images, scientific research, and more. It is estimated that by 2020 there will be a 42x growth in data from 2009, and within the next three years it is estimated that there will be more than 1 billion applications in existence. This is one of the drivers behind our Content

February 2012



“Corporations large and small are being challenged by the rapid growth of data, primarily unstructured data in the form of email, video, images, scientific research, and more.” Yogesh Sawant, Director, Partner Sales and Field Alliance Organization, India, Hitachi Data Systems Cloud, which seeks to separate data from every other part of the IT infrastructure in which it is stored and from existing applications. In the Content Cloud data will be available across applications, regardless of data type, file system or storage platform. This strategy ensures uninterrupted, real time access to information and will not only drive more efficiency and flexibility, but also enable new uses for that data and create greater business value. Yogesh Sawant, Director, Partner Sales and Field Alliance Organization, India, Hitachi Data Systems adds, “Our Big Data vision shows customers a direct understanding that data is multidimensional, and that their solutions need to be as well. Having a converged strategy like this to combat big data provides IT leaders with a platform to get the most value out of their information.” In our rapidly evolving information economy, data is playing an increasingly critical role to driving value. Indeed, more and more organizations are recognizing that data is one of their most, if not the most, valuable assets. “Informatica is better prepared and more committed than ever to ensure you derive the greatest value possible from your data to drive the business,” says Julianna DeLua, Enterprise Solution Evangelist, Informatica. Arun Ramachandran of EMC says, “Big Data is a rare and compelling opportunity to redefine how the organization uses information in new and fascinating ways. But, like all great things, it won't be simple and it won't be easy. It'll take strong leadership and commitment to depart from business as usual, and learn how to teach organizations to extract untold value from the information that is all around us.” Big Data and Cloud First of all, CIOs will have to realize the significance of Big Data and how to use the same for the benefit of their business. The most important driver for Big Data is cloud computing. In one sense, the move to cloud (whether private, public or hybrid) sets the stage for Big Data. Big Data is a rare and compelling opportunity to redefine how the organization uses information in new and fascinating ways.


February 2012

"Cloud computing, by changing the economics of computing, enables even more transaction data to be cost-effectively captured by Cloud service providers" Julianna DeLua, Enterprise Solution Evangelist, Informatica But, like all great things, it won't be simple and it won't be easy. It'll take strong leadership and commitment to depart from business as usual, and learn how to teach organizations to extract untold value from the information that is all around us. “We are today at a stage where such technologies are a reality. Really, the time now is about the “Cloud” meeting “Big Data”. Cloud computing makes “Big Data” possible by providing an elastic pool of resources to handle the massive scale of big data. Through cloud computing, IT resources are more efficient and IT teams are more productive – freeing up resources to invest in Big Data,” says Arun Ramachandran. Big Data is driven by the nexus of three secular technology megatrends – Cloud Computing, Social Computing and Mobile Computing. Julianna says, “Cloud computing, by changing the economics of computing, enables even more transaction data to be cost-effectively captured by Cloud service providers.” According to Martin of IBM, “Cloud computing will be critical to Big Data. Cloud computing is another paradigm to have the ability to manage hardware resources. Cloud computing allows to manage more hardware infrastructure. By definition since big data is going to deal with lots of more and more

"We have been talking about Big data for a number of years we have been just recognised for having the leadership platform for Big Data and reason for that is that we look at Big Data in a holistic manner" Martin J. Wildberger, VP, WW Information Management Development, IBM data, there is an urgent need to deal with more hardware storage processing capabilities. So it lends itself to say that cloud computing will be an excellent paradigm to deal with massive amount of information.” Indian Scenario Healthcare where increasingly organizations (both private and public sector) are thinking about storing Big Content (electronic health records, medical images, etc.) for many decades, making them available across organizational boundaries (such as hospitals) and data centers. Additionally, the capability to use Big Analytics to gain insight into health trends and quickly analyze large data sets is gaining traction. Financial Services where the ability to quickly and completely analyze past transactions for trend detection and forecasts is core to financial success, as well as the processing and storage of documents in accordance with retention periods and processing mandates HPC and Media & Entertainment are very data-intensive verticals with a dramatic data growth every year. In these verticals the ability to leverage Big Bandwidth to quickly ingest and process large amounts of data is critical, as is the long term retention of compute results and media content According to Surajit, “In India, the

February 2012



“We believe, verticals like BFSI, Retail, Media, and government sectors will adopt Big Data immediately owing to the enormous data flow, while sectors such as healthcare and telecom are likely to be among the early adopters before most verticals adopt Big Data solutions.” Kapil Sood, Vice President, Systems Business, Oracle India, awareness about Big Data is gaining momentum. The verticals that include Healthcare, Financial Services, HPC and media & entertainment would be the early adopters. Big Data implementations have just begun rolling out globally with Indian firms in the consideration phase. In a globalized economy, Big Data possess strong growth potential worldwide including the Indian market which will match steps with other countries in adopting Big Data for driving business. Kapil says, “We believe, verticals like BFSI, Retail, Media, and government sectors

will adopt Big Data immediately owing to the enormous data flow, while sectors such as healthcare and telecom are likely to be among the early adopters before most verticals adopt Big Data solutions.” Martin says, “Industries people see the potential and excitement about how do we exploit the new source of data. We are working with a number of companies in different industry like banking, financial services and Telcos in India. These companies are looking at how to take advantage of the big data platform to drive competitive differentiation.” Time to Get on Bandwagon Corporations large and small are being challenged by the rapid growth of data,

primarily unstructured data in the form of email, video, images, scientific research, and more. There is no doubt that as big Data spreads across the business landscape, channel partners will make significant adjustments in response. Those who ignore it run the risk of disintermediation from a business world that has moved to new technology. “Big data is going to be relevant for lots of governments departments, manufacturing, telcos financial services. Partners and system integrators have a major role to play in implementation of big Data,” says Ramanujam of HP. n Deepak Singh

BOOK REVIEW Book’s Name: To the Cloud Authors: Pankaj Arora, Raj Biyani and Salil Dave Publisher: Tata McGraw-Hill

Book’s Name: Java Server Programming Tutorial Java EE6 Authors: Kogent Learning Solutions Inc. Publisher: Dreamtech Press

Cloud computing is full of tremendous opportunities, but is also riddled with hype and confusion. Business and technology leaders know the cloud is essential, but they lack clarity and experience. “To the Cloud” cuts through the noise and addresses the Why, What and How of enterprise cloud adoption. This guide lays out a four-step framework, leveraging the experience and best practices of Microsoft’s own IT group. The book delivers business and technology guidance, describing how to analyze application portfolios to identify good cloud candidates, choose the right cloud models, consider architecture and security and understand how shifting operations to the cloud affects budgeting and staffing. Applicable to all cloud platforms and providers, this practical resource debunks myths, revealing that real clouds are more than just web hosting, virtualization, or the internet itself rebranded. It takes a balanced approach, addressing concerns and hybrid adoption scenarios alike. Based on the authors’ proven expertise working for Microsoft’s CIO on cloud migration and with cloud platform development teams, the book is supported by clear frameworks, graphics, tables, summaries and checklists to provide a true practitioner’s guide to the cloud.

In the enterprise world, the developers crave to learn the technologies used to develop enterprise applications. In Java, Java EE 6 is the latest industry standard that allows the Java developers to build, package and deploy the enterprise applications. You can find multiple resources on Internet, various books in book stores, and courses in institutes, offering you to learn Java EE 6 and its related technologies. Teachers can only open the door of learning and you have to walk through the door to get inside the room. However, this book serves as a mentor that not only shows you the path towards java EE 6, but also holds your hand to walk through the path. This book adopts the step-by-step learning approach to reach to your aim of developing Java EE 6 applications. We have elongated the development of a Java EE 6 project, the Hospitality Management System (HMS) project, across the lessons to inculcate in you as to how to use the Java EE 6 technologies to develop the project.


February 2012

February 2012



AarVee expands its retailing arm! T

he journey of AarVee Computers started with HP and Epson. This was followed by Elite partnership announcement for Sony VIAO in 2009. Now, AarVee takes the Sony association to the next

level by opening the second VAIO flagship store under their umbrella, but this time in Ahmedabad. The first flagship store is in Mumbai (Andheri – West) opposite Infiniti Mall. Farsightedness of Vinod Mulchandani, Director, AarVee Computers, can be gauged by the simple fact that he never followed the trend blindly. “I believe in myself and the capabilities of my

employees.” Epson dot-matrix printers, HP (Printers/ Supplies/ Plotters and CarePacks) and VAIO comprise of the current offering of AarVee. “At AarVee, we are not only in distribution and reselling but also in retailing. For example, for Sony we have the flagship retail counters,” added Mulchandani. Going forward… Mulchandani shares that he would like AarVee to grow more on the retail side with Sony and distribution space with HP and Epson. n Syeda Beenish

Some Facts about VAIO Flagship Store

Date of Inauguration: 27th January, 2012 Size of Showroom: 675 sq mtrs Product range on display: VAIO notebooks/ tablets/ mobile phones/ playstations/ handy cams/ digital cameras/ walkmans/ Sony range of accessories


Sony Tablet S – 16GB Wi-Fi T

he new tablet from Sony is smart in design and comfortable that fits easily in your palm. The software refinements are both practical and restrained. You enjoy a truly optimized tablet that is responsive and intuitive with a vibrant TruBlack display. It gives you access to PlayStation games and eBook Reader, plus music and newly released movies from Music Unlimited and Video Unlimited. Control the living room with the built-in universal IR remote or choose to share, view and transfer personal video, photos and music and more to your DLNA. It has a 9.4" touchscreen complemented by Wi-Fi, universal IR remote all at latest Android platform. With access to the Android market, you can browse through thousands of useful, time-saving and entertaining apps. There is also instant access to Google mobile services and applications including 3D maps and easy web search with Google Voice Search. Download what you want and Tablet S becomes truly yours. It comes in handy to all those who have difficulty remembering which remote control goes with which device? Whether it is your TV, Blu-ray Disc player, stereo or cable box,


February 2012

Sony Tablet S acts as the single point to help you control all of them. The built-in universal remote not only controls Sony products, but lots of other brands, too. Plus, you can share, view and transfer personal video, photos and music to your DLNA compatible PC, TV or

speakers. Boasting a unique form factor, Sony Tablet S is ergonomically designed to carry and use for long periods of time. The design also provides a more natural angle for typing when set flat on a table.


Towards a Pluralistic IT-Driven Society

Asoke K. Laha

President & MD, Interra IT


he US, one of the largest democracies in the world, is in an election mode. Kick-starting his re-election campaign recently, President Obama orchestrated his plans for making the US economy robust and strong. The upshot of his agenda is to make the brand “Made in USA” strong, appealing and acceptable to the people across the world. The other largest democracy in the world – India – is debating to evolve a proactive manufacturing policy, to herald the nation into the league of developed nations and is committed to give a boost to “Brand India”. The Manufacturing Policy to be evolved by the country has witnessed heated debates among politicians, experts and industrialists as to what should be the broad contours of such a policy and how quickly a proactive roadmap can be put in place. I am a bit intrigued about the rationale of pushing forward aggressively brands of a particular country. Is there any place for country-specific brands in a liberalized world? Could the auto sector in the US, which is showing steady signs of growth in the recent days, claim that the product is entirely developed using indigenous technology, spare parts, raw materials and a host of services that have acted in tandem to position that product in the global arena? Auto components that have gone into the manufacture of a car must have come from India or China; the design of the car must have been developed in Germany; wheels and tyres for the car must have been sourced from France. The software for the central locking system must have been outsourced to an Indian or Israeli company. The paints for the car must have come from Japan. Perhaps, only the assemblage of the car would have taken place at the place of manufacturing. It would have been ideal to name such end-products as global brands.

I feel, among other things, the advent of Information Technology has brought about, in its wake, many radical changes in various facets of human behaviour. Businessmen across the world have realized that indenting raw materials and components from far away places, where it is cheap and found in abundance, is more economical than importing from a contracting party under a regional agreement. At the press of a button, the price tags of the raw materials can be downloaded from any part of the world. Manufacturers in the US and Europe are convinced that client services in their countries are costly and it would be prudent to pass on such services to destinations like India, where they can avail the same services at a grossly reduced rate. First and foremost, digitization of operations has increased the scalability of the products and operations. Even a medium-scale business unit in the US or Germany has expanded their client base to include consumers in the remotest parts of the world. A customer in India can indent for a product of a company in the US and get customized to his requirements and imported into his country by paying through Internet. At a macro level, enhancement in the quality of life in the host country has had spin-offs in terms of greater movement of people to the developed world for education, leisure travel, etc., bringing in its wake large resources to the home country. I do not know the exact count of sites hosted by the Indian and Chinese companies in the Internet by paying monthly or yearly service charges to the service providers in the West. In the years to come, the ranks of such companies will swell and revenues from such operations will amount to several billion dollars. In countries which allow single or multi-brand retail, customer education is mainly through the net. It is gainsay to say that the least products that are sold through these outlets are mainly sourced from the developed world. The impact of the Digital Revolution can be assessed from the technology point of view as well. India and China are considered to be technology recipients in most of the times. But they can also be movers and shakers in innovating cheap and workable digital equipment. Not much is being talked about the massive projects being executed by these countries in evolving a high- speed, cheap and appealing PCs and notepads, which can revolutionize the digital world by ensuring access to billions of people across the world. Let me get back to my theme – the brand game. If such concepts have become hackneyed in the manufacturing, services sector is the cause and effect of such a tectonic change. The sweeping changes that Digital Revolution has scripted across the spectrum of services sector bought about has made national boundaries irrelevant. Agriculture, perhaps, can be an exception, when it comes to physical growing of plants and crops. But here the developed world has the advantage. They are the exporters of these goods to developing world. In countries where multi-brand retail has been opened to FDI, there is free movement of agricultural goods from the developed countries. Import of such goods is allowed in India but with a higher import duty, which may either come down drastically or eliminated altogether in certain goods once the retail sector is opened for FDI. My take is that, in a globalized arena, development of national brands seems to be an anachronism. There may be a strong content of idealism in that line of thought. But liberal thinking is driven more by idealism and less by pragmatism. We have to decide firmly and clearly, which path should we take. n

February 2012


D-Link aiming big with IP Surveillance

There are enormous opportunities for all networking partners as well as vendors, that are still to be explored, and in turn add to their revenues and at the same time be part of the new-age technology growth.

Tushar Sighat

CEO D-Link (India) Ltd.

From networking to introducing its highly ambitious IP surveillance, how service called as “mydlink”. What is the market does D-Link position the size and potential of IP offering? We, at D-Link, have always laid surveillance in India? emphasis on the fact that we are a complete end-to-end networking solution provider. The product portfolio of D-Link consists of Networking Switching, Wireless LAN, Routing, Network Security, IP Surveillance, Network Storage, VoIP, Broadband and Cabling. IP Surveillance these days has become a key component in the infrastructure of a company. Moreover, some of the recent gruesome incidents have triggered the need for an effective surveillance system. Many large enterprises, corporates and even education institutes are investing in securing their premises from all kinds of possible external threats. D-Link carries a complete portfolio of IP Surveillance. It is also focusing specifically on consumer space, as Surveillance these days is not restricted to businesses alone, and home surveillance has become a major concern for many. As a result, D-Link will very soon be


February 2012

IP video surveillance is a key business tool for ensuring smooth operations, general security, preventing loss and controlling mischievous activity. It is steadily emerging as one of the most compelling investment areas, creating a whole new market for networking resellers and integrators. The current technology trend in the surveillance space and some of the recent market reports suggest that IP video surveillance equipment market globally was estimated to be at over $800 million in 2010-11 and over $45 million in India alone. As per industry estimates, the market is projected to grow at a CAGR of 30.2% approximately over the next five years and is likely to be worth over $3 billion by 2015 globally.

company, D-Link will continue to work closely with its set of business distributors and resellers nation-wide. These partners are already offering varied networking solutions to their customers like routing, switching, cabling, etc. So, for them, it is just about taking that extra step and start offering IP surveillance solution to the same customer. In order to promote IP surveillance amongst these existing partners, D-Link will conduct special seminars/ training programmes to educate them better and equip them with the required skill set to promote Surveillance business further. Moreover, we are also exploring tie-ups with partners and SIs for exclusive business partnerships. D-Link has already made some concrete business plan to promote our IP Surveillance offerings, as our plan is to garner 40% of the market share in next couple of years and position D-Link amongst top three Surveillance brands in the country.

What is the USP of your offering? With an eye for the future, D-Link IP Surveillance solution boasts the highest degree of scalability and can easily adapt to the existing IP infrastructure of the client. The advanced features such as high security encryption, superb image quality, digital zoom and remote accessibility – leverage the most cutting-edge technologies available today. D-Link, at present, has a host of High Definition IP Surveillance cameras that include Full HD Indoor dome cameras, Full HD Indoor Box cameras, HD Vandal Proof cameras and HD Consumer cameras.

Would you be roping How different in a new bunch of D-Link plans to tap the partners? potential? Being



In order to concentrate on this special business segment,

we, at D-Link, have formed a dedicated sales and solution support team offering customized IP surveillance solution, as per the customer requirement. D-Link is currently focussing on verticals like Government, Education, Retail, Travel and Manufacturing and is also working on large-scale projects. Further, we are also looking at mapping partners who will help us to focus on this segment and these partners will be known as “Certified D-Link IP Surveillance Partners”. Additionally, D-Link will soon be rolling out training and certification programmes, which will fully equip partner to meet the consumer demand effectively in the Surveillance space.

How would you address post-sales service? Our sales operation is divided into four regions with 17 offices. Every region has a dedicated postsales and presales team. All our branch offices are well equipped with technical manpower and zonal proof of concept (POC) labs for all kinds of presales and post-sales support under the supervision of Regional Technical Manager (RTM). Hence, all customer queries from smaller towns are served by the nearest D-Link service centre. Also, all the technical and service-related queries are addressed through our 22 service centres in the country. We have recently introduced a 12x7x365 days toll-free No. 180022-8998 for all kinds of technical assistance. With this, D-Link will now be in a position reach out to customers present even in smaller towns and cities. Further, D-Link has tied up with Kaizen Info Services Pvt. Ltd. as D-Link’s authorized service partner, and vCustomer looks after the D-Link Technical Assistance Centre (DINTAC). n Syeda Beenish


Sparsh Number Plate Reader Camera (NPRO 348/ 365) T

he Number Plate Reader (NPR) is these days required for several CCTV applications. It has a vast usage from companies access controls to petrol station surveillance to Parking Area’s entrance of government or commercial building. The clear recognition of car’s licence plate may add a great value to CCTV video-recording systems. Sparsh’s state-of-the-art technologies make their NPR the best-of-breed number plate reading camera available today. Reading a vehicle number plate is a too difficult job for a standard CCTV camera. The main problem is the exposure caused by headlight at night, but even during the day the light causes reflection on the number plate that makes the number reading virtually impossible. NPR is a special camera, which has been specifically designed for NPR systems in such drastic conditions. Features • 1/3” Sony 960H CCD image sensor • High Resolution: 480TVL, 650 TVL • Original Sony Effio - E DSP Chip • Built-in 16mm Board Lens • Optional Lens: 8 / 12 / 16 / 25 mm /2 - 22 VF mm • ATR (Adaptive Tone - curve Reproduction) for contrast correction in dark and bright areas • 2D noise reduction • Weather Proof IP66 Airproof Aluminum alloy Shell • Preset OSD Menu • Motion Detection • Privacy masking function • High Light Compensation • Camera ID function


February 2012

February 2012




ISODA growing from “Strength to Strength”!




From Top to Bottom: (A) Biren Shah, Chairman, ISODA, waving the national flag

Anand Natarajan

Shubhomoy Biswas

Amitabh Jacob

Ambarish Deshpande

while “Vande Mataram” and “Jana Gana Mana” being sung. (B) Harinder Salwan, at the auspicious Lamplighting ceremony. (C)ISODA members enthralled by the presentations.

Vishal Kapur

Shuveb Hussain

Chris Sharp

Sunil Sharma


February 2012

he Indian Lion roared in the Lion City, Singapore, by kick-starting the Second ISODA Tech Summit 2012 with the rendition of the National Anthem. Since it was the 62nd Republic Day of India, national patriotism was apparent at the inauguration of the Summit,. The creativity champion and current Vice-Chairman of ISODA, Hemant Chabria, presented the theme of the event with the latest version of the Hare and the Tortoise race. “It is not about winning but leveraging each other’s strengths, networking and sharing of ideas and growing together.” He then threw the floor open to the audience. Expatiating on the theme of the Summit “The BIG IDEA – How do you survive the future?”, Sudarsan Ranganathan, the current Vice-President of ISODA, said, “Collaboration can bring in better efficiencies and effectiveness.” Amitabh Jacob, Head – Channels and Commercial Business, India & SAARC, RSA, who made the first presentation from the sponsors’ side, said that it was his first year of association with ISODA, but he was very excited seeing the kind of presence of partners. “Most of the partners present are new faces. So, it is a good networking opportunity and exploration of business.” If RSA talked about value creation for all their customers, partners and stakeholders, Shubhomoy Biswas, Country Director – India & SAARC, SonicWall, said that ISODA Tech Summit gives them the platform to understand the ongoing business dynamics straight from the horse’s mouth, i.e. partners. “Since channel is the only route we take to reach customers, their feedback is really precious and helps us design our strategies.” Besides presentations by vendors, the day also witnessed guest presentations and interactive sessions from industry experts like Manoj Sharma who spoke on “Creating Financial Value in IT Companies”. The second day again started off with some interesting presentations from vendors like Quest Software. Even ISODA members were pleasantly surprised when Anand Natarajan, National Manager of QSFT India (P) Ltd., stated that they had increased the strength of their partners from 5 when they participated last year in the Tech Summit to 60 this year and all of them through ISODA.

Ambarish Deshpande, Managing Duirector – India Sales, Blue Coat Systems, discussed about the content and bandwidth management, and shared with the gathering that soon they would announce their Cloud services in the Indian market, where again partners’ support would be sought. Vishal Kapur from Symantec, who has been associated with ISODA for the past two years at the Tech Summit, shared his business strategies and the role and importance of channel in 2012. Abithab Baskar from Netcore, who made everyone in the audience sit up and take notice with a large number of freebies, vouchers and other gifts, kept the audience engaged and interested in his presentation. Netcore was also a second-time participant in the Tech Summit. Jitendra Ghughal from Fortinet and Sunil Sharma, Vice-President – Sales, India & SAARC, Elitecore Technologies (P) Ltd., through their fervent pitches on Unified Threat Management, brought the audience into the reality zone of cyber security and zero-day attacks. Shuveb Hussain, Head – Cloud Computing, K7 Computing and Chris Sharp, GM-SMSP Cloud Services, Microsoft Asia, enthralled the audience with his journey into the cloud and how channel could be a part of it. The first MP KINI – ISODA award for Business Excellence was won by FutureSoft from New Delhi. During the award function, it was announced that next year there would be one Lifetime Achievement Award and four awards one from each region. Ranganathan informed that the first Tech Summit, which was held last year in Bangkok, was attended by 62 members, but this year the strength of members increased to 97. “In the past one year, the number of ISODA members has also increased to120,” he added. When asked about the motive behind organizing offshore event, Ranganathan explained that it is to ensure that there is information with entertainment. Such offshore events ensure that along with edutainment members get an opportunity for bonding during sightseeing. “But we are not averse to having events in India which might be the way and going forward, who knows it could be this year.” n The writer was hosted in Singapore

February 2012



VARINDIA has been tracing various formats of retail over a period of time, be it MBOs (Multi- brand outlets), Exclusive stores, Experience stores or Branded or Speciality stores. This time, Shop in Shop (SiS), also known as store in store format of retail, is in focus. Retail has flourished in a very big way and all the retail formats have their own significance. However, this ilk of retail format is a little non-boisterous for IT vendors who have a range of products to showcase. Shop in Shop is generally ephemeral and counts its gains from the goodwill and footfalls of supermarkets, hypermarkets or big format stores.


undamentally in retail, there are four basic formats – the MultiBrand Store, the Brand or the Exclusive Stores, the Experience Zones and the fourth format – the Shop in Shop. “The Shop in Shop is basically where a vendor takes a place on rent for a stipulated period of time which normally varies between 100–150 sq. ft. in a supermarket or a hypermarket for setting up a kiosk. The supermarket is basically a big cauldron of assortment like grocery, clothes, consumer electronics, and perhaps food court where people invariably drop in for their various day-to-day needs,” says Parveen Sahni, Director – Retail, Canon India (P) Ltd. Thus, this proves to be an ace place to showcase any product to this huge number of onlookers who can be potential buyers. For IT offerings, normally the SiS works well for accessories. However, the major challenge in SiS is that they cannot display a range of products and cannot give experience which is inevitable for product category like imaging or printing.

Pros and Cons of Shop in Shop…

Shop in Shop has its own pluses and minuses. The plus point is that if a buyer is looking for a particular brand of accessories or peripheral products, it will be convenient for the customer to purchase as he can readily walk in with a trolley and buy from the kiosk he wants to buy. The negative point is that the customer cannot get an experience in real terms. Moreover, there is no guarantee of the kiosk. In case a kiosk of USB is not generating enough revenue, the lessor will rent it out to some other vendor on the termination of the contract. So, a kiosk of USB today can become a kiosk of shampoo tomorrow. Thus, SiS for consumertronics or higher categories is not really popular.

Parveen Sahni

Director - Retail Canon India (P) Ltd

Significance of Shop in Shop for Vendors…

However, product categories like USBs find Shop in Shop very practical. As a part of its Shop in Shop strategy, SanDisk has created “Memory concept stores” to reinforce its presence in the Indian market. These “Memory Concept Stores” are present across prominent large format retail outlets in India and represent the entire range of SanDisk’s portfolio. It brings a fresh new look to create a uniquely satisfying customer shopping experience. The consumers will be able to experience a wide variety of new products, ranging from USBs, imaging cards, to mobile memory cards. According to Manisha Sood, Country Manager & Director, SanDisk India and SAARC, “Shop in Shop serves as an effective tool to gain consumer mindshare by providing them unparalleled product experience. SanDisk will continue to build its retail presence in a growing number of key cities and urban centres and is leveraging the growth of the consumer electronics products such as digital cameras, computers


February 2012

Manisha Sood

Country Manager and Director SanDisk India and SAARC

Windows®. Life without Walls™. HP recommends Windows 7.

power up your business with hp business pc’s

` 29990.00* HP EliteBook 2530p Notebook PC

(Ultra Slim and Ultra Lite)

• Intel Core 2 Duo SL9400 (1066 MHz FSB, 6-MB L2 cache) • 2 GB DDR2 800 MHz SDRAM, • 250 GB 5400 rpm Mobile Data Protection 3D Accelerometer, • 12.1" WXGA with 2 MP webcam, • 6-cell (55 WHr) Lithium-Ion Battery, • Weight 1.2 kg • Free DOS • 3 year Onsite Warranty.

2nd Generation Intel® Core™ Processor Family: The VISIBLY SMART Computing Solutions

HP ProBook 6460s Notebook PC

• Intel® Core™ i5-2520M Processor (3M Cache, 2.50 GHz) • 3 GB 1333 MHz DDR3 SDRAM, • 320 GB 7200 rpm SATA II, • DVD+/-RW Optical Drive • Integrated Webcam Module • Genuine Windows® 7 Professional • 1 year Onsite Warranty.

` 48990.00 *

2nd Generation Intel® Core™ Processor Family: The VISIBLY SMART Computing Solutions

HP 430 Notebook PC

• Intel® Core™ i5-2410M Processor (3M Cache, 2.30 GHz) • 4 GB 1333 MHz DDR3 SDRAM, • 500 GB 7200 rpm SATA II, • DVD+/-RW Optical Drive • Integrated Webcam Module • Free DOS • 1 year Onsite Warranty.

` 30990.00 *

2nd Generation Intel® Core™ Processor Family: The VISIBLY SMART Computing Solutions

• Intel® Core™ i5-2410M Processor (3M Cache, 2.30 GHz) • 2 GB 1333 MHz DDR3 SDRAM, • 500 GB 7200 rpm SATA II, • DVD+/-RW SuperMulti DL LightScribe • 2 MP webcam, • Genuine Windows 7 Professional • 1 year Onsite Warranty.

` 40990.00 *

HP ProBook 4420s Notebook PC

• Intel® Core™ i3-380M Processor (3M Cache, 2.53 GHz) • 2 GB 1333 MHz DDR3 SDRAM, • 320 GB 7200 rpm SATA II, • DVD+/-RW SuperMulti DL LightScribe • 2 MP webcam, • Free DOS • 1 year Onsite Warranty.

` 26990.00 *

Available only at: Hp premium business partner:

Graphline Computers (P) Ltd. 107,1st Floor, Shankar Road Market, New Rajender Nagar, New Delhi-110060 Ph:011-49499900-100, 42430641 ; Fax:011-42430141 E-mail: Website

HP 430 Notebook PC

• Intel® Core™ i3-370M Processor (3M Cache, 2.40 GHz) • 2 GB 1333 MHz DDR3 SDRAM, • 500 GB 7200 rpm SATA II, • DVD+/-RW SuperMulti DL LightScribe • 2 MP webcam, • Free DOS • 1 year Onsite Warranty.

` 24990.00 * For Channel Enquiry please contact:

*Taxes Extra, Free HP Carry bag with every Laptop.

HP ProBook 4330 Notebook PC

Branch office : 204A - II Floor, Skylark Building, 60, Nehru Place, New Delhi 110019 Ph: 011-41306711, Fax: 011-41306712

February 2012


VAR RETAIL India.” There are also product verticals like mobile phones which allow customers to reap utmost benefits in Shop in Shops. Faisal Siddiqui, Country Manager, HTC India, Asia, emphasizes, “We have started launching some shop in shops. We have created store in store retail outlets wherein we have partnership with the retail outlets. HTC will soon be present through shop in shop in major locations. We want to open stores where people want to buy things which also allows them to experience the phones and for that we have partnership with the top Retail outlets.”


Faisal Siddiqui Country Manager HTC India, Asia

and mobile phones. SanDisk’s strategy is to work with key retailers and distributors to offer a broad range of SanDisk products. Presently, we have more than 1,000 city distributors and SanDisk products are available over 20,000 retail stores. With a robust channel network and specialized distribution, SanDisk is easily available to consumers across cities pan-

For some product categories, retailers say that they don’t find standalone outlets cost effective for their high rentals. Retailers admit that they face problems in running brand stores, particularly during a downturn. It is also difficult to generate enough footfalls in speciality formats. In such cases, Shop in Shop is a better alternative. Retailers have to shell out more rent per square feet in speciality formats than hypermarkets where they take comparatively large space and get cheaper average rates. n Moumita Deb Choudhury


Name Change means Game Change Headquartered in the Hsinchu Science Park in northern Taiwan, Edge-Core Networks was present in India with the name of SMC Networks (an Accton company) from 1995. However, after the acquisition of SMC brand by Edge-Core Networks Corporation in 2010, Edge-Core operations in India began from April 2011. Abhishek Jain, Business Manager, Edge-Core Networks Corporation, shares the market response and future plans with VARINDIA. India Operations Edge-Core Networks Corporation is a professional networking solution provider offering a complete range of carrier-grade and enterprise-level networking equipment and services to partners around the world. Since there are not many players even today to have complete Switching solution range from ISP to Enterprise/SMB to SOHO, it opens doors of opportunities for Edge-Core. “India, as we all know, is a very price sensitive and vastly spread market with very few vendors who give technology with low-priced good range of models,” informs Abhishek Jain. They have a wide range of products for different sectors and priced as per market needs. “India is one of the focussed markets for Edge-Core Networks, as the Switching/ Wireless market is expected to cross US$1 billion by 2014 in India, which will make India one of the biggest markets not only in APAC but worldwide,” adds Jain. Synergy with Expected Trends When it comes to technology, India’s adaptability is fastest among any other nation. Looking at the current trends, Cloud Networks will be the biggest game changer for many customers, and there are very few players today who have complete Cloud Ready products in their portfolio. However, the company claims to be capable of serving future networks with their Cloud Ready products. To ensure customer needs should be fulfilled in the fastest possible way in every major tier-1 and tier-2 cities, Edge-Core is making


February 2012

an ecosystem to reach every tier-1 and tier-2 city in the country while ensuring their channel network is updated regularly on technical skills, and are equipped with demo gear and saleable stock. With the help of the sales and technical team and future plans to set-up RMA stations, Edge-Core would penetrate markets deeper and wider with its channel partners. “We are also excited to announce the addition of iValue InfoSolutions, as a Value Added Distributor (VAD). The main objective behind this official launch is to educate the channel partners about Edge-Core Networking Solutions-ISP’s and Enterprises.” By associating with iValue Solutions, the company sees a tremendous synergy and opportunity for customers and the channel in the areas of networking, security and storage offerings. “iValue’s partnership with Edge-Core will help the partners to increase revenues and profits in the enterprise and service provider markets,” he added. Looking forward… “Currently, with a 5-member team in Mumbai and Bangalore, we have plans to hire regional sales teams in the North and East region of India as well.” They are officially expanding their business reach in India, especially in cities like Mumbai, Bangalore and Delhi. “In order to sustain, we need to adapt to the changing market scenarios quickly. The trick is to innovate – not necessarily do different things, but do things differently. In that regard, the focus has been on innovation,” he concluded. n

“We have to be cautioned and equipped for future. For us, it is time to pause, reflect and realign strategies.”

Abhishek Jain

Edge-Core Networks Corporation Syeda Beenish

February 2012





with e-learning India can justly take pride in its transition from a labour-based economy to a skill-based economy. This is true with the knowledge becoming an increasingly valued asset worldwide. Towards this end, the country is gearing up to match the global educational standards and ensure unified dissemination of knowledge to everyone, regardless of disparities in the socio-economic background. This is where ICT acts as a potent enabler and attempts to bring everyone on a common platform and together move towards the vision of propelling the nation towards progress. In the January issue, VARINDIA explored various software solutions enabling elearning, and this time we have attempted to study the contribution of hardware.


echnological innovations in the field of education have helped a student, a teacher and even a professional to learn and teach using the wide spectrum of technology. Interactive technology has made learning more exciting and makes difficult concepts easier to understand. It is also helpful for teaching differently-abled and students with special needs. Technology has made education most enriching ensuring high-quality multimedia personalized and interactive platform of learning. It is also exceptionally flexible and convenient owing to its accessibility from anywhere and at anytime. Significance of e-learning… Over the past 15 years, numerous studies have been conducted around the world with documented evidence confirming that the use of interactive whiteboards, combined with appropriate pedagogy, can increase student engagement, motivation and participation. “Today’s students will face dramatically different opportunities and challenges in work, life and citizenship than previous generations and technology will help them develop the necessary skills to compete in a global economy,” Sanjiv Pande, Managing Director – India & South Asia, SMART Technologies. e-learning has been playing a significant role in enhancing teaching methodology in India. Education has become more immersive, interactive and consequently interesting for students. We have close-to 1 million schools (government and private) and upgradation of these schools is a continuous process which will take a few years to cover. The Indian government has been allocating exclusive budget for ICT projects which enable e-learning for a common student in government schools across the country. Private schools, especially in the class A & B cities have been upgrading the education system extensively to e-learning


February 2012

which is providing greater tools for students. e-learning helps reduce the overall costs incurred in imparting education and it is free of limitations as online media reaches out to more people across the world. However, traditional form of education still holds its importance and relevance for the rural areas due to lack of resource availability. Sanjeev Pathak, Country Head – Attach and Emerging Business, Personal Systems Group, HP India, emphasizes that integrating technology into education delivers a dynamic learning experience inside and outside the classroom, giving students the skills they can carry well into their future. Digital learning environments can transform classrooms into constructivist student-centred learning settings. HP understands that educators need opportunities to adopt new strategies and allow teachers to learn what is possible and decide on the instructional practices that will result in improved student learning.

A.K. Harish Senior Business Manager – Visual Instruments, Epson India (P) Ltd.

Sanjeev Pathak Country Head – Attach and Emerging Business, PSG, HP India Importance of Education Segment for Vendors… There is no doubt that the education segment is embracing technology like never before. Until the year 2010, the market size of Indian education was around less than $25 billion, but the Government of India plans to spend around 5% of India’s GDP in the next few years on education and aims to exceed the market size by $50 billion by 2015. Increasing technology adoption by India’s fast-growing education sector is providing big opportunities for leading companies, including Panasonic. “Looking at the growing trend, Panasonic product portfolio also has special focus on education-based products where our focus product is interactive whiteboards. It helps to make the classroom learning more interesting and fun-filled through its easy-to-use features. We are confident about our interactive whiteboard product which will surely help in evolving the Indian education segment by

February 2012



Toru Hasegawa MD, Corporate Planning and System Sales Division, Panasonic India providing hi- tech multimedia classrooms,” says Toru Hasegawa, Managing Director, Corporate Planning and System Sales Division, Panasonic India. In addition to interactive whiteboard, Panasonic also offers a wide variety of solutions that cater to the education segment, covering A+ Series of classroom audio, wireless mike, projectors, etc. With the growing need of providing computing access to students, virtualization vendors are a perfect fit for education. It is being widely adopted by private and government schools, colleges and universities. “The education segment is, indeed, a very important vertical for us, by virtue of the growing demand in this segment. NComputing has become a preferred choice for most large computer lab deployments being done by the government. States like Andhra Pradesh, Bihar, Rajasthan, Punjab, Assam and many more have deployed this solution for thousands of schools that will empower millions of school children across the country. Today, as many as 5.5 lakh NComputing virtual desktops have been deployed across the country in a span of just three years and are benefiting people from all walks of life,” asserts Monali Handa, Director – Marketing, NComputing, Inc. NComputing has deployed its virtual desktops in more than 30,000 educational institutions. “India has a large number of schools (1 million) and this vertical is showing continuous growth for the past 3–4 years. CAGR is around 20% every year and this would continue for another 4– 5 years to cover the large base of education institution in India. The education segment plays a key role in Epson’s business

Until the year 2010, the market size of Indian education was around less than $25 billion, but the Government of India plans to spend around 5% of India’s GDP in the next few years on education and aims to exceed the market size by $50 billion by 2015. India (P) Ltd. Product offerings by various vendors… The HP Digital Learning Suite brings together technology solutions to fit a variety of diverse learning environments and encourage student collaboration, interactive learning and enhanced management capabilities in the classroom. “The HP MultiSeat t150 Thin Client allows up to 10 students to simultaneously share a single host computer using a simple USB connection, so schools can maximize the number of computer seats without increasing their technology budgets. No separate power is required and all the users can be connected


February 2012

The NComputing solution takes advantage of the fact that today’s PCs are so powerful that the vast majority of users only need a small fraction of the computing capacity. “NComputing taps this unused capacity so that it can be simultaneously shared by many users. Each user’s monitor, keyboard and mouse are connected to a small and highly reliable NComputing thin-client device, which is then connected to the shared PC. NComputing’s vSpace desktop virtualization software provides each user with a rich multimedia computing experience and their own individual computing sessions,” explains Monali Handa of NComputing. Educational institutions typically save at least 50% on hardware costs,

Over the past 15 years, numerous studies have been conducted around the world with documented evidence confirming that the use of interactive whiteboards, combined with appropriate pedagogy, can increase student engagement, motivation and participation. to the network through the host PC,” shares Sanjeev Pathak. The HP MultiSeat technology utilizes a shared resources computing model with numerous devices connecting to one host PC through USB or Ethernet via a cable connection. These devices make use of excess processing resources of the host PC to operate as additional computing stations.

Interactive technology has made learning more exciting and makes difficult concepts easier to understand. It is also helpful for teaching differently-abled and students with special needs. and the contribution from this vertical for certain key business like projectors is around 40% in FY 2011,” said A. K. Harish – Senior Business Manager – Visual Instruments, Epson

Monali Handa Director Marketing, NComputing, Inc.

Sanjiv Pande MD- India & South Asia, SMART Technologies

75% on support costs, and 90% of electricity costs by installing NComputing. It also reduces e-waste and occupies much lesser space. With the help of NComputing, the same budget can get them double or triple the number of computing stations in a classroom or lab. “The key product of ours used in the education segment are projectors. Epson with its 3 LCD technology is the World No. 1 in the projector market worldwide for more than 10 years with a market share of 22%. For the education vertical, Epson has a wide range of products from the entry segment to high-end interactive projectors and solutions. Apart from projectors, other Epson products like Dot-Matrix printers and Inkjet printers are also extensively used both in classrooms and school offices. Epson is always committed to invest in new product development and this has helped us in providing new products for the education vertical,” says Harish. Panasonic’s Panaboard which has a 77-inch wide screen offers a wide variety of features that very well fit into the current education system. “In the emerging era of e-learning, Panaboard is one tool that can very effectively take over the traditional chalkboard and still maintain the old classroom learning environment. Its

INDUSTRY WATCH The Indian government has been allocating exclusive budget for ICT projects which enable e-learning for a common student in government schools across the country. convenient electronic pen is very easy to use and offers easy, mouse-like operation. PC interface via USB available in all models of Panaboard is one feature that will further add to making the lecture an easy learning experience. Presentations can be very easily demonstrated and documents can also be scanned with the help of built-in colour scanner available in a few models of Panaboard. The Drawing Tool of the board makes it more compatible for the purpose of presentations and versatile learning,” shares Toru Hasegawa. The Indian education system has witnessed a paradigm shift over the last few years with the introduction of 21st century state-ofthe-art classrooms equipped with innovative educational solutions for improved student outcomes. Emphasizing on this fact, Sanjiv Pande asserts, “SMART Technologies is the industry pioneer and global education market segment leader in user-friendly ICT products and group collaboration tools. The company created the world’s first interactive whiteboard and has brought numerous products to market during its 20 years of history. In 2011 alone,

SMART introduced over 15 new hardware and software products for schools and educational institutes.”


Education in India is currently an estimated $40-billion industry and experts predict the industry to almost double to $70 billion by the end of 2012. Owing to the immense benefits that technology offers, many educational institutions are fast adopting technology in

order to enhance the quality of education imparted to students across India. The industry is seeing rapid introduction of hardware and software products designed to help improve the teaching-learning process and environment. The transition from blackboards to interactive whiteboards is a clear indicator of the education system evolving and embracing technology. n Moumita Deb Choudhury


K400 – Wireless Keyboard with Touch T

he new Logitech Wireless Touch Keyboard K400 lets people connect their laptops to the TV, turn up the volume of a YouTube video, pause their vacation slideshows or tweet about the movie they have just downloaded, all from one sleek controller. Whether you are surfing the Web or emailing a friend, navigating and typing is so easy with the whisper-quiet, low-profile keys of K400. The K400 has a decent 10m range. It comes with a built-in touchpad, so there is no need for a mouse, and is plug and play with a simple USB receiver. This advanced 2.4 GHz wireless K400 is not only faster than its predecessor’s wireless keyboards not only from Logitech’s but also from other companies. Speed is not compromized at the hands of the security as it ensures data security by providing a 128-bit AES Encryption to your inputs. The K400 promises to still perform with the ease of a corded keyboard since it has the intelligence to secure a connectivity channel to your receiving device. Its large 3.5-inch, builtin touchpad makes vertical scrolling intuitive. It has an on/off switch that helps you save power when you are not using the keyboard.

February 2012


It’s all about Experiencing HTC! At HTC, we endeavour to delight the consumers by targeting their very specific needs, and customers see value for money considering our products’ uncompromised quality.

What is your current range and do you categorize them as music, enterprise, youth phones? We have roughly around 15 models which we have launched at different points last year. We have an entire portfolio of products for all target segments. Our portfolio appeals to any and every customer – be it the one looking for great multimedia experience, music experience or imaging experience. We have products starting at Rs.11,000 – Rs.40,000. We also have a model which is touch and type. But, on the whole, we are considered to be a Smartphone player. As a policy, we don’t categorize our phones, but customers feel the difference based on the experience they promise and the type of hardware used.

How do you compete with other Smartphone brands which are aggressively slashing their price in this price-sensitive market? Our focus is to design and build phones that offer the best smartphone experience. For example, we have HTC Sense which is a proprietary graphical user interface for HTC handsets both for Android and Windows based. HTC Sense turns ringtone louder when in a noisy place like market. If inside a bag, it would blink so that colour is visible if ringtone is not heard in noise. These are the little things that we do to delight our consumers in small-small ways. We continue to thrive on our innovation, in terms of designs and great software experiences.

Do you think you are still restricting your penetration to the mass, since the entry price at Rs.11k is still a barrier? We are targeting consumers who look for great experience. People who want great experience are happy to spend Rs.11,000 or more. Our customers get value for money considering the quality HTC offers.

What would be your focus in 2012 considering you aim at enhancing consumer experience? We continue to bring delight to the consumers through continuous innovation. Thus we would continue to innovate around the hardware, i.e. design and bringing great


February 2012

Faisal Siddiqui

Country Manager, HTC India, Asia

experience across features like imaging, multimedia, user interface. We will continue to launch products like Beats which is a very highend headset that creates great music experience which is the most sought-after feature for almost everyone today. Our cameras are designed to take quality pictures even in low light and well equipped to take panoramic shots too.

How is HTC 3D phone doing in the market? The response to our 3D phones, i.e. EVO has been very good. The beauty of this phone is that you can actually create 3D content – be it 3D pictures or 3D videos. The consumer really enjoys creating and playing 3D content on their so-called mobile phones.

Are you planning to introduce Experience Zones? Though not at present, but we might consider of introducing Experience stores in future. But we have tried to partner up with different smartphone premium outlets across the country to showcase our range.

online buying. We have Bright Point as our national distributor that goes to the regional distributors (RDs), who cater to the retailers or resellers. The number of RDs is dependent on the size of the state. The larger the state, it will have more than one RD. But Ingram Micro is the national distributor who manages sales through LFRs. Next, we have two partners who look after our service infrastructure, namely, Salora and TVC.

What kind of expansion plans HTC has? We obviously want to be the leading smartphone vendor in 2012 in India. This would be achieved by our distribution expansion across length and breadth. We want to be present in almost all the Indian cities because today smartphone customers are not restricted to metros only. Thus, we are investing in team expansion, including channel and partner base and various marketing initiatives.

How would you look at the Indian consumption as compared Throw some light on your go- to other markets? to-market strategy? India is really a key market for us and this We are present through almost all the channels whether it is the modern trade (Large Format Retail), the traditional multi-brand outlets and the mom & pop stores. We have partnerships with all the major LFRs. Also, we work closely with the operators and see that our phones are available at their outlets. We also have partnership with most of the key online stores, considering the increase in the trend of

is the market we want to invest and build in. Our focus can be gauged by the fact that HTC Explorer is the first phone that supports some 17 Indian languages. This is an Android phone and the language support helps in reading and writing which surely has an appeal to the Indian consumers. n Syeda Beenish


Nokia Lumia 800 T

his new touchscreen smartphone has an attractive form and design. It is a perfect mix of elegance and beauty. Nokia Lumia 800 has 3.7 inches of AMOLED touchscreen display that supports the 3D graphics. It features a clear black screen, which offers a multi-touch input, proximity sensor and accelerometer sensor. Its touch-sensitive controls deliver a clear and high- resolution graphics contents. Nokia Lumia 800 comes with Microsoft windows 7.5 operating system and is powered by a 1.4 GHz Cortex A8 processor, Qualcomm MSM8255 chipset and 3D Graphics HW Accelerator with 512 MB RAM. The phone has an upgradable 8 mega pixels of Carl Zeiss lens camera that enables capturing of high-resolution images in every condition, thanks to auto focus and LED flash. The internal storage capacity of smartphone provides a 16GB and also free 25GB skydrive space. Card slot is not available on this phone. The phone has a 3G, Wi-Fi, GPRS and EDGE for Internet connectivity that enables web browsing and social networking applications. The phone is equipped with turn by turn GPS navigation system and Nokia Drive, a navigation app too. The phone also has built-in games, music player, video player, Nokia MixRadio, a streaming radio app. The Bluetooth, USB port is available for connecting to other devices. It is available in three bold colours – black, cyan and magenta. Its reduced body design adds to the beauty that it gets with its curves. Nokia 800 Lumia weighs 142 grams and measures 116x 61.2x12.1 mm, respectively.

Samsung Omnia W


mnia W is the Samsung’s latest Windows Phone. It packs in 1.4 GHz processor and comes with a 3.7-inch WVGA (800X480 pixels) super AMOLED display. The Samsung Omnia W is a compact little handset, which is also very light at 115 grams (4.07 ounces), despite the metal element on the back cover. It is pretty comfortable to hold and operate with one hand – thanks to the tapered edges and the reasonably-sized screen. The 3.7-inch Super AMOLED display is a good differentiator among the other available Windows Phones. Its nice, saturated colours are quite appealing and its outdoor visibility is reasonably decent. The 480x800 pixels of resolution should result in good 252ppi pixel density. The 5-mega pixel camera located on the rear of the Samsung Omnia W has a LED flash and potential to shoot 720p HD videos. The device runs on a 1.4 GHz Scorpion processor that makes running of the apps faster. Talking about the internet access, the Samsung Omnia W offers fast net surfing. It has smooth UI functionality and the processor supports hassle-free browsing, speedier scrolling through the menu and gives many more features to keep the users occupied. The device has all the popular connectivity features like any handset of its type should have like Wi-Fi, 14.4 Mbps HSDPA, Bluetooth, A-GPS, and FM Radio with RDS. Samsung positions it to be a mid-range smartphone, delivering an overall good user experience and flawless performance. The call quality on Samsung Omnia W is pretty good despite the absence of secondary microphone for active noise cancellation. Then, there are dual cameras and 3G support for video calling. It is, indeed, admirable that all these privileges come together with this Samsung Omnia W despite the absence of a dual-core processor, expandable memory all at an affordable price.

February 2012



3G is the game changer for Biz Apps Please share a brief history of Elan Emerging Technologies and its business capabilities? Elan provides Mobile, Cloud and Web Software Apps development along with Web Marketing Services. In Mobile, we develop Apps for iOS (Applications that run on iPhone and iPads), Android, Windows Phone and BlackBerry devices. These apps fall in the Enterprise, Education, Business, Games, Productivity, Entertainment, Travel, etc. categories. In Web and Cloud, we develop High Scalable Web-based software that grow with users, Traffic and Volume (imagine Flickr or Facebook unlimited users, unlimited traffic, unlimited Volume) on Cloud computing infrastructure. Consumer Ecommerce, Enterprise CRM, SaaS, E-Learning, etc. are some of the examples. Under web marketing services, Elan optimizes websites (SEO) for major search engines. This results in websites of our clients ranking on the first page of Google, Yahoo!, Bing, etc. for relevant search terms. This is a value-added service to our clients as they are able to get most of their outsourcing needs satisfied under one roof.

What is the USP of Elan solutions vis-à-vis competition? We position or differentiate ourselves in the market-based on three major aspects: * We work on Emerging technologies. Our innovation and research team is always looking out for new ways to solve customers’ problems and develop exciting products for them. Whenever there is a new disruptive technology on the horizon, you can count on Elan to be exploring it. * We have an excellent sense for design which is usually difficult combination to find in the Indian IT companies. We put extra attention to details and have been greatly successful in removing the impression from our customers’ minds that Indian companies are not good at design. * We have strategically based our operations in the second tier city (Ahmedabad) which has allowed us to offer competitive pricing to the customers. Our target customer base is Small, Medium and large sized business and due to their support we have been able to get into Top 50 Fastest-Growing Tech Companies in India and Top 500 in AsiaPacific for 2011 by Deloitte.

What kind of mobile applications do you come up

with? At Elan, our team of mobile developers is experienced in a variety S. P. Agarwal of mobile application Managing Director, Elan developments. We have Emerging Technologies expertise in mobile technologies and have developed Custom applications built for large companies to sell their products online and also Games, Market research applications that help companies gather market data for large companies Utilities and Lifestyle applications.

Do you offer any specific applications for Indian consumers? Due to low 3G and Wi-Fi penetration in India, not many companies and entrepreneurs are looking at developing business applications. And, yes – affordable 3G has a very big impact on penetration of mobile applications. Most of the applications people use on a day-to-day basis (e.g. Twitter, Facebook) lets users connect to the internet on the go. Companies looking to sell their products through mobile channel heavily rely on 3G services in their target geography.

How big is your R&D team? Even though most of our programmers are actively involved in R&D on a day-to-day basis, we have a dedicated team of four Senior Engineers and Mobile development experts working on cutting-edge tools and R&D efforts for our clients. At the same time, we maintain great relations with some of the best mobile development companies and UI experts around the world. Innovation, sharing ideas and coming up with the new generation user interface is what keeps Elan ahead in the game.

What kind of expansion plans do you have? We plan to expand with mobile development industry. We have seen a sustained double-digit growth in our mobile development business – and we are aggressively hiring mobile application developers and architects. Taking into consideration the penetration of iPhone and Android devices in India, introduction of 3G and a large number of mobile users, we see a great opportunity of developing apps for SMBs in India.

Suryan reaches Tamil Nadu mobile users

Monster Mobile App for BlackBerry

ninor has announced a first of its kind tie up with Suryan FM powered by Hungama Mobile to bring the Joy of radio in various languages for its customers. The tie-up is said to enable Uninor customers to enjoy a wholesome music experience, in their preferred language from their hometown radio station, accessible on mobile handsets. Amaresh Kumar, Chief Product Officer, Uninor said "Our current association with Suryan FM in Tamil Nadu is yet another significant step in providing a unique entertainment product to the masses. We are hopeful that these two mediums when bundled has launched the Monster mobile application for BlackBerry smartphones, empowering employers and jobseekers while they are on the move. The free new app is now available for download on BlackBerry App World. Sanjay Modi, MD, Monster. com (India/ Middle East/ South East Asia), said, "The significant reach and popularity of BlackBerry smartphones in India provides us an ideal platform to reach out to both jobseekers and employers who want access to from their handset. In the backdrop of



February 2012

together would yield delightful results for all our customers." Nisha Narayanan, Senior VP Projects & Programming RED FM said, "With the digitalization age at its peak, we are very glad that radio has been included as an integral medium in the telecom sector. Both radio and telecom sector are closely connected with the customers directly, the association comes at a positive note." The current service would enable Uninor customers to listen the streams through the RED FM stations of Delhi, Pune, Ahmedabad, Mumbai, Kolkata, Jamshedpur Chennai (Suryan FM) and Bangalore.


a dynamic 24X7 lifestyle, this application will provide both seekers and employers using mobile smartphones the valuable convenience of using Monster's offerings on the go." Annie Mathew, Head of Alliances and Developer Relations in India for RIM, said, "We are pleased to support in bringing their app to the BlackBerry platform. The ability to easily integrate the Monster app with RIM's BBM and Universal Search apps allows to create a richer and more robust application experience for BlackBerry customers."

Movers & Shakers HP names Jim Merritt as Sr. VP & GM of Enterprise Sales in Asia-Pacific

HP has appointed Jim Merritt as Senior Vice President and General Manager of Enterprise Servers, Storage and Networking (ESSN) Sales in Asia Pacific and Japan (APJ). He will report to Dave Donatelli, Executive Vice President and General Manager of ESSN and Technology Services. Donatelli said, "With APJ organizations increasingly leading the way to cloud computing and other service-driven IT models, they need an innovative and experienced technology partner to help them drive their businesses forward. James brings an exceptional talent for understanding customers' needs, particularly as they apply in the dynamic APJ marketplace."

McAfee appoints Jagdish Mahapatra as MD- India and SAARC

McAfee has appointed Jagdish Mahapatra as the Managing Director- India and SAARC, McAfee. Based in Mumbai, Jagdish will report to Wahab Yusoff, Vice President South Asia and will spearhead the company's growth in the subcontinent. In this role, his key responsibilities include driving enterprise and consumer driven product revenues, strengthening the customer base across verticals and leading channel partner and alliance engagements. "McAfee today is well poised to lead the growth wave in the Indian information security market and it's an exciting time to be part of this growth evolution." said Mr. Jagdish Mahapatra, Managing Director- India and SAARC, McAfee.

Blue Coat appoints new MD for India

Blue Coat Systems has appointed Ambarish Deshpande as Managing Director of India, responsible for sales, alliance strategies and growth of the Indian market. Deshpande will report to Steve Rowland, Vice President of Sales for Blue Coat in Asia Pacific. Deshpande said, "Blue Coat is uniquely positioned with its forward-thinking solutions and technology that help enterprises safely and effectively leverage the transformational forces of the Web and Cloud for their networks. I look forward to leading the team and increasing our presence in India, while strengthening our channel to realize the fuller potential of the Blue Coat business in this region."

Vodafone India appoints Analjit Singh as Chairman

Vodafone has appointed Analjit Singh as non-executive Chairman of Vodafone India. Vittorio Colao, Chief Executive, Vodafone Group, said "Analjit has been a longstanding, reliable and trustworthy partner in India." Nick Read, CEO, Vodafone's Africa, Middle East and Asia Pacific region, said, "I am delighted to announce Analjit's appointment as Chairman of Vodafone's operations in India. Analjit brings a wealth of business experience and is one of India's leading entrepreneurs. He knows our business well, having been the Founder and Chairman of Max Telecom, the business which has grown to become Vodafone India with nearly 150 million customers." Analjit Singh said, "It is a great honour to become Chairman of Vodafone India, a company I have been involved with since its inception. The business has performed strongly in the market under Vodafone's stewardship and I look forward to working with Vodafone India CEO Marten Pieters and his team as the company continues to compete strongly in the fast-growing mobile market."

Xerox appoints Rajat Jain as Managing Director for India Business

Rajat Jain has been named MD for Xerox India Limited, the local operating company of Xerox Corporation. Rajat was previously at the helm of both Mobile2win India. He assumes his Xerox role on 20 February. “With his deep knowledge of the local marketplace and the channel business model, Rajat will be able to build on Xerox’s strong leadership position in both technology and services. His aim will be to ensure more and more Indian companies can benefit from Xerox’s offers, which make it easier for them to get work done,” said Hervé Tessler, President, Xerox Corporation’s Developing Markets Operations, which includes India. Rajat will be responsible for leading Xerox India’s strategy implementation and business operations, including sales of products and services, marketing, brand recognition, and customer service operations for Xerox India Ltd. To deliver against these growth objectives, Rajat will oversee the development of Xerox India’s talent pool.

Rajat Sahu joins Trend Micro

Trend Micro has appointed Rajat Sahu as Product Marketing manager for India and SAARC. He will be responsible in this role to spearhead the branding and marketing for Titanium range of consumer products (Titanium Maximum Security, Titanium Maximum Mobile Security) for consumer and channels in India and SAARC. Rajat Sahu said, "Being one of the leaders in IT security solutions globally, I found the opportunity challenging and exciting to bring to the end users (home IT users) a globally proven and established product "Titainum Maximum seciurity" brand for protecting their digital data across PC & Mobile platforms."

February 2012



Wireless Router

Belkin N600 DB Router

D-Link DSL-2730U Wireless N150 ADSL2+ 4 Port

The Belkin N600 DB Wireless Dual-Band N+ Router is the fastest router, offering long range versus other leading national brands. The router features advanced wireless performance for video streaming, online gaming and other mediaintensive applications. Belkin's exclusive MultiBeam technology minimizes dead spots and provides advanced coverage throughout your home, allowing you to stream HD video on more devices in more locations. The N600 DB can be installed in three easy steps, and preset security settings ensure that your network is safe as soon as it is up and running. With speed up to 300 Mbps + 300 Mbps, four Ethernet LAN ports, and one USB port, the N600 DB provides versatile, multi-device coverage. The router also comes with a suite of Belkin apps designed to enhance your wireless experience. At distances greater than 30 feet, the Belkin N600 DB delivers greater Wi-Fi throughput than comparable routers. Under heavy simulated download traffic, the Belkin N600 DB provides 39-per cent to 331-per cent greater Wi-Fi throughput at 60 feet than comparable routers. Warranty: 3 Years Contact No. 1800-419-5546 Website:

Linksys E1200

Warranty: 1 Year Contact No. 1 800 419 5797 Website: For more information please visit:

Contact: Ashok Kumar Singh February 2012

Warranty: 1 Year Contact No. 1800 233 0000 Website:

Netgear WNR2000

The Linksys E1200 offers fast speed and reliable range so you can create a powerful wireless home network. Connect computers, wireless printers, and other Wi-Fi devices at speeds up to 300 Mbps. Its MIMO antenna technology provides broad wireless coverage throughout your home. WPA/WPA2 encryption and SPI firewall help keep your network protected. Included Cisco Connect software gets you set up in three easy steps and offers powerful tools for ongoing management of your network. In this, one can establish a separate guest network, limit Internet access using Parental Controls and access advanced settings. The Linksys E1200 offers fast speed to connect your computers, wireless printers and other Wi-Fi devices at transfer rates up to 300 Mbps speed. Built with leading 802.11n wireless technology, the Linksys E1200 offers reliable range to create a powerful wireless network. MIMO antenna technology provides broad coverage so you can enjoy your wireless network from anywhere in your home. Keep Wi-Fi freeloaders and Internet threats at bay with WPA/WPA2 encryption and SPI firewall to help keep your network protected.


This Wireless N150 ADSL2+ 4-Port Ethernet Router connects a group of users to the Internet, allowing multiple computers in your home or office to share an integrated high-speed ADSL2/2+ connection. It features four built-in Ethernet ports, firewall protection, and QoS for smooth and secure transfer of photos, files, music, video, and e-mail over the Internet. The Wireless N150 ADSL2+ 4-Port Ethernet Router is a versatile, high-performance router for home and small office. With integrated ADSL2/2+ supporting download speeds up to 24 Mbps, firewall protection, Quality of Service (QoS), fast wireless LAN, and four Ethernet switch ports, this router provides all the functions that a home or small office needs to establish a secure and high-speed link to the Internet. Security features prevent unauthorized access to the home and office network from wireless devices or from the Internet. The Wireless N150 ADSL2+ 4-Port Ethernet Router provides firewall security, such as Stateful Packet Inspection (SPI) and hacker attack logging. SPI inspects the contents of incoming packets before they are allowed in, while hacker logging helps to protect your network against Denial of Service (DoS) attacks. For QoS, the router supports priority queues to enable a group of home or office users to experience the benefit of a smooth network connection without worrying about traffic congestion.

The NETGEAR N300 Wireless Router is ideal for both professional and personal Internet use, providing Wireless-N speed for simultaneous downloads, voice and music, and online gaming. Reliable and secure, it comes with free Parental Controls to ensure a safe Internet experience. Create a wireless-N network in your home or office securely with the NETGEAR WNR2000 router. This secure wireless router features a double firewall for utmost security. Your files and PCs are hidden from outside users, thanks to Network Address Translation technology. The Stateful packet inspection firewall also denies outside requests for information. The router also features an Exposed host (DMZ) for secured gaming. Worth appreciation is its uncompromised range and speed. The router is easy to set up and automatically downloads updates to keep you protected. Warranty: 2 Years Contact No. 1800-425-4327 Website: www.

February 2012



February 2012

February 2012



February 2012

68 pages including cover

February 2012 Issue  

February 2012 Issue

Read more
Read more
Similar to
Popular now
Just for you