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SHANGHAI

GEVANTAGE VA TAGE贵 在 上 海 VAN

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介绍

An Introduction

Our

Mission China’s rise in the past forty years has created a population of affluent consumers hungry for the finer things in life. Unlike many other luxury magazines, we at Vantage Shanghai magazine do not believe that this means just material goods. We are committed to printing informative editorials and intelligent articles to

help the reader get the most out of the world around them. From travel to theatre, cars to couture, paintings to politics... we believe that a fulfilling life needs a fulfilling magazine to accompany it.

随着过去四十年来中国的崛起,中国富裕消费者的队伍也迅速壮大。他们追求高品味生活, 并乐于享有一切精美的器物。《贵在上海》并不遵循其他同类杂志的创作理念,我们相信高 品味生活并非只是表面的华丽和一味追求物质上的极致奢华。 我们致力于打造一本集才智和资讯为一体的高端杂志——从旅行到电影戏剧、从汽车到时 装、从油画到时事等等,将全球范围内的顶级生活品质带给我们的读者。 我们相信一本内容丰富制作精良的杂志是读者们理想生活的最佳伴侣。

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1 Living Room 2 Go Fast 3 Culturalist 4 Travelogue 5 Eye on Shanghai

私享家

驱动力

文化圈

旅人志

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Living Room focuses on the space around you, from luxury properties to innovative architecture. We will introduce the most exciting and exquisite interior design, the most eco-friendly developments and interview the most talented designers. “私享家”版块关注生活空间,其中包括了豪华住所和创意建筑。我们将会向读者 介绍最精致的家居、最精彩的室内设计、最新的环保居所以及天才设计师的独家 专访!

Go Fast satiates your need for speed. Whether your interest is in cars or yachts, whether you prefer Bentley, Bugatti, Ferrari, Lamborghini or RollsRoyce... it’s all here. We have indepth guides, histories, photo galleries and more. “驱动力”将满足读者对速度的渴求!不论你是爱车族还是游艇迷,不论你喜欢宾 利、布加迪、法拉利、蓝宝基尼还是劳斯莱斯,你都会在这里找到你喜欢的资深导 览、品牌故事以及精美炫图!

Culturalist demystifies the world of art with artists to watch, up and coming talent, gallery shows, theatre productions and more. “文化圈”向你解密艺术世界,带你一览艺术家们的心路历程、生活点滴,带你认 识业界新秀,向你介绍精彩的艺术作品、舞台剧等等。带你饱览品牌故事以及精美 炫图!

Travelogue is for the globetrotter, the jet-set, the people filled with a sense wanderlust. We introduce the best destinations around the world, the most luxurious and unique places to stay and the most tantalizing of local delicacies. “旅人志”专为环球旅行达人、爱旅游的富翁以及狂热的漫游迷开设。我们为你推 荐世界范围内的顶级旅游胜地,带你进入独一无二的极致奢华酒店,邀你一品各地 诱人特色美食!

Eye on Shanghai aims to get you better acquainted with the city around you. We will have information on local gems; luscious boutiques, glamourous clubs, world class restaurants and the best of local talent. “瞰上海”旨在拉近你和城市间的距离。除了介绍上海的文化瑰宝,我们还将带你 去到矜贵雅致的精品店、香艳醉人的酒吧俱乐部和全球顶级餐厅,并令你一睹城中 达人的风采。

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发行Circulation

Our

Circulation 我们的发行

Our circulation aims at high end venues in and around the city of Shanghai. 12,500 copies every issue will be sent to 5 and 4 star hotels, 2,500 copies to clubhouses of high-end residential communities and over 5,000 copies will go to restaurants, cafes, spas and boutiques. Notable venues of distribution include the top hotels in Shanghai including the Four Seasons, Peninsula, Intercontinental, Grand Hyatt, JW Marriot and many more.

该杂志发行至上海及其它国内一线城市的主要高档场所。每期将有12500份杂志送往四、五星级酒店诸如四 季酒店、半岛酒店、洲际酒店、金茂君悦酒店、JW万豪酒店等等,2500份送往高档住宅区的会所,5000 多份送往餐厅、咖啡馆、美容养生会所以及各大精品店。

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Total per issue 总发行量

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读者群 Readership

Vantage Shanghai readers are a well-educated elite with an appreciation for the arts and have a high percentage of disposable income. 55% of them are the business executives who own more than one car and spend an average of RMB 38,000 a year on a watch and RMB 18,500 on jewelry and accessories. With considerable social influence, our readers possess wealth and stable social status. They are also passionate about travel and culture in all forms and appreciate genuine luxury in every part of their lives.

《贵在上海》的读者是有着优越教育背景的当代精英,他们对艺术有着高品位的鉴赏力, 同时也拥有相当可观的收入。我们的读者中55%是高级商务人士,他们普遍拥有一辆以上 的私家车,每年在手表上的平均花费约为38000元人民币、在珠宝首饰上的花费约为18500 元人民币。 我们的读者拥有丰厚的财富和稳定的社会地位,在社会上也有着一定的影响力。他们对丰 富多彩的艺术形式也充满兴趣并懂得欣赏生活中最原始的奢华元素。

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广告 Advertising

Vantage Shanghai offers a wide variety of advertising options for your marketing needs. Competitively priced and backed by an experienced design team, you can be sure that your advert is in good hands. 《贵在上海》为你提供形式多样的广告资费方案,以满足贵公司各种宣传推广需要。经验丰富的天 才创意团队将全权负责整个设计过程,更有最优惠的价格,我们的广告不求最贵,但求最优。 Double Page Spread

双页跨页

One Issue (RMB) 一期价格

Four Issues (RMB) 四期价格

Inside front cover + first page 封面内页+首页

80,000

60,000

Within content pages 目录页

64,900

48,675

Centerfold 中央折页

64,900

48,675

Standard 普通跨页

50,000

37,500

Outside back cover 封底

39,000

29,250

Inside front cover 封面内页

39,000

29,250

Within content pages 目录页

34,000

26,875

Standard 普通内页

31,000

23,250

Within content pages 1/2版目录页

26,000

20,000

Standard 普通1/2版内页

22,500

16,875

Standard 普通1/3版内页

18,500

13,875

Quarter Page 1/4 Standard 普通1/4版内页

14,500

10,875

Full Page

Half Page

Third Page 1/3

整版广告

1/2版广告

Special Formats 特殊样式 Inner front cover gatefold 封面内页折叠插页 Supplements/ inserts 增刊/插页 Advertorial

Online Advert

160,000

Price on demand 若有需要请来电咨讯

Price on demand

Price on demand

若有需要请来电咨讯

若有需要请来电咨讯

Full page, written by client 整版软文,由客户提供

20,000

15,000

Half page, written by client 1/2版软文,由客户提供

15,000

11,250

Full page, written by VIP Magazine editor 整版软文,由本杂志社撰写

23,000

18,000

Half page, written by VIP Magazine editor 1/2版软文,由本杂志社撰写

17,000

13,250

Full page, translated by VIP Magazine translator 整版软文,由本杂志社进行翻译

21,500

16,500

Half page, translated by VIP Magazine translator 1/2版软文,由本杂志社进行翻译

15,750

12,750

软文

在线广告

Price on demand, special deals with print advert 若有需要请来电咨询, 可作为杂志广告的特惠

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标准格式

特殊格式

Double Page 双页

Gatefold 折叠插页

Single Page 单页

Pull Out 可抽出大张插页

Half Page (vertical) 2/1版(垂直) 我们也提供其他形式的广告,详情请与我 们的广告专员联系。

Half Page (horizontal) 2/1版(水平)

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广告Advertising

2011年广告操作表 Issue

Material Due (complete) Material Due (to be designed)

期刊

材料截止日期 (完稿)

Sent to Print

材料截止日期 (设计稿)

打印日期

February

JANUARY 19TH

JANUARY 10TH

JANUARY 22ND

二月刊

01月19日

01月10日

01月22日

April

MARCH 17TH

MARCH 10TH

MARCH 20TH

四月刊

3月17日

3月10日

3月20日

July

JUNE 19TH

JUNE 10TH

JUNE 22ND

七月刊

6月19日

6月10日

6月22日

November

OCTOBER 19TH

OCTOBER 10TH

OCTOBER 22ND

十一月刊

10月19日

10月10日

10月22日

The table above shows our schedule for 2011. Adverts must be submitted to us by the Material Due date for inclusion in the relevant issue. Adverts that are to be designed by the magazine inhouse team must be submitted by the 10th of the previous month to allow time for design and approval. 以上时间表为《贵在上海》2011年的广告年度计划表。所有广告设计材料务必在规定截止 日之前提交。需要代为设计的广告材料须在杂志出版日上一个月的10号之前提交。

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广告

Advertising

Live Area

Text should be kept at least 10mm away from trim edges, and 20mm from inner edge

有效区域

文字内容距剪切边至少10毫米,离内边缘20毫米

Trim Size

210mm x 285mm

实际尺寸

Bleed

3mm each side

出血

每边3毫米

Resolution

300 DPI

分辨率

Colour

CMYK

色彩模式

File Format 文件格式

Digital files should be provided as PDFX1-A, PSD, AI, JPEG or TIFF. Native InDesign files accepted but additional processing charges may apply. All fonts* and images need to be included. 电子稿件须为PDFX1-A、PSD、AI,、JPEG 或 TIFF格式。我们也接受InDesign本地文件,须另 外支付加工费用。文件中须包括字体文件和图片文件。

Proof 色彩校对

A physical colour proof should be provided, VIP Magazine cannot guarantee colour correctness of an advert with substandard or no colour proof. 色彩校对由客户自行完成。贵宾杂志恕不负责更正不合规格的色彩文件或无色彩校对文件。

Paper

Cover: 200gsm, inside pages: 120gsm

纸张

封面:200克铜版纸,内页:120克铜版纸

Binding

Perfect bound

装订

无线胶装

Pages

Minimum of 120 pages

页数

120页以上

Contact

Send the files to your sales contact or to marketing@aquaspace.co.uk. Hard copies can be sent to (insert address here).

联系方式

请将文件发送给我们市场专员或者发送邮件至 marketing@aquaspace.co.uk。拷贝文件请邮寄至 上海市浦东新区浦明路99弄仁恒滨江园3期会所2楼《上海贵宾杂志》编辑部收。

*Note that we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts

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广告须知 Terms

Terms&

Conditions 广告须知

• • • • • •

Cancellation Policy: A written notification is required at least 50 days prior to the publishing date, otherwise 50% of the rates will be charged as penalty. Payment Deadline: 30 days prior to the publishing date. In accordance with Advertising Law of China, advertisers are required to provide relevant documentation. Vantage Shanghai Magazine has the right to arrange the advertising layout in accordance with the article contents. Vantage Shanghai Magazine is not responsible for any errors in the pictures and texts of the advertisement manuscripts. Vantage Shanghai Magazine has the right to reuse the advertisement manuscript from the previous issue, at the same time Vantage Shanghai Magazine will charge full payments to the advertiser according to the original stipulations. Cancellation of any part of the original advertisement order by the advertiser or the advertising agency will lead to the invalidation of the initial advertisement position and rate.

取消预订广告规定:每期刊登前50天通知,超过此期限须交纳50%违约金。

付款期限:每期刊登前30天付款。

广告客户须按照中国《广告法》规定交验有关证件。

编辑部有权根据文章内容需要安排广告版面。

广告图文资料若有错误,本刊概不负责。

在截稿日期之前若没有收到新的广告样稿,本刊有权重复使用前一期的广告样稿,广告 客户须按原规定价格支付全额广告费。

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如果广告客户或广告公司取消原订单的任何一部分,一切原定价格和广告位置将予以

作废。

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Vantage antage SH To enquire about advertising in Vantage Shanghai, please contact our advertising representatives at :

如需咨询广告,请联系我们的广告专员:

marketing@aquaspace.co.uk

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Vantage Magazine Media Kit