41
.//SEARCH ENGINE USERS
68%
19%
1/6
19% of Internet users express a lack of trust in search engines. 68% consider search engines to
38%
be fair and unbiased. 44% of them use only 1 search engine when they want something. 48% use two or three. 38% are aware of the distinction between sponsored links and
48%
44%
algorithmically search results. Only 1 in 6 users could tell the difference between sponsored links and the generated results.