Issuu on Google+

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 1

27/07/11 7:40 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 2

27/07/11 7:40 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 3

27/07/11 7:40 PM


THE RESULT OF THOUSANDS OF ILLUSTRIOUS CAREERS, DEC A DES OF MINI AT UR E

INDUSTRIAL REVOLUTIONS, AND OVER A HUNDRED YEARS OF TESTING IS SITTING IN A DARKENED SHOWROOM SOMEWHERE, RIGHT NOW.

BORED. BITTER. RESENTFUL. THE GREATEST MINDS OF JAPAN HAVE BUILT A TOY. AN INCREDIBLE, FANTASTIC

\"go anywhere machine.'\ USE IT.

GET IT DIRTY. GET IT WET. AND EVERY NOW AND THEN, FLOOR IT.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 4

27/07/11 7:40 PM


TAKE TO THE ROAD WITH THE KNOWLEDGE THAT YOU HAVE THE FULL FORCE OF JAPAN’S BRIGHTEST MINDS BEHIND YOU.

take spare undies. DRIVE SOMEWHERE YOU’RE NOT SUPPOSED TO. END UP SOMEWHERE YOU NEVER EXPECTED TO.

Explore cities and landscapes.

BRING FRIENDS. BRING ANIMALS. YOU RE A PIONEER DAMMIT IN A 100KM/H, CLIMATE CONTROLLED, LEATHER LINED SHIP.

It’s time you were both set free.

EXPLOIT YOUR FREEDOM.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 5

27/07/11 7:40 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 6

27/07/11 7:40 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 7

27/07/11 7:41 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 8

27/07/11 7:41 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 9

27/07/11 7:41 PM


Your movements are instantaneous. Your every action is amplified

You grip the road so tightly you almost want to try and lose control – just to see if it’s possible.

There’s none of the rattling, shaking or resistance at high speeds you’ve felt before. And your nerves are just as

STEADY.

You’re nimble, graceful and perfectly balanced.

How? Why? Who Cares?

IT FEELS GOOD

Compared to other cars…

IT DOESN’T COMPARE. It feels like a leap forward in engineering. Cherish the first time you experience it.

And never drive another day without it.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 10

27/07/11 7:41 PM


POWERFUL BOXER ENGINE

SITS LOW BETTER HANDLING

Freedom is in our DNA.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 11

27/07/11 7:41 PM


WE ARE

• ALL BORN FREE • BUT STAYING FREE,

that’s the hard part.

ONCE YOU GET USED TO DOING ANYTHING,

– going anywhere –

AND BLASTING BEST-OFS WHILE YOU DO IT,

YOU CAN NEVER GO BACK. NOR WILL WE LET YOU. THAT FREEDOM IS SOMETHING YOU NEED TO HOLD ON TO.

SOMETHING TO EXPLOIT WE ARE YOUR GUARDIANS OF FREEDOM.

This is your noble steed.

LOVE IT, LOOK AFTER IT. IT’LL LOOK AFTER YOU IN RETURN.

– Remember –

YOU STILL HAVE CORNERS, COUNTRIES, AND CONTINENTS TO CONQUER.

ENTRUST IT ONLY TO THOSE YOU TRUST MOST.

IT TOOK THE FINEST MINDS IN JAPAN TO BUILD THIS INCREDIBLE VEHICLE. WHY TRUST SOME TATTOOED DUDE NAMED TREVOR TO TINKER WITH IT?

You can’t put a price on freedom,

BUT CONFIDENCE IS • SUPRISINGLY AFFORDABLE •

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 12

27/07/11 7:41 PM


OUR SERVICE PROMISE: WE WILL PROTECT YOUR freedom

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 13

27/07/11 7:41 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 14

27/07/11 7:41 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 15

27/07/11 7:41 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 16

27/07/11 7:42 PM


SYMMETRICAL AWD POWERFUL HORIZONTALLYOPPOSED BOXER ENGINE MAXIMUM SPACE AND COMFORT NEW FUEL-EFFICIENT ENGINE

EXPLOIT YOUR FREEDOM

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 17

27/07/11 7:42 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 18

27/07/11 7:42 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 19

27/07/11 7:42 PM


SUPER RESPONSIVE NEXT GENERATION BOXER ENGINE MOVE THROUGH GEARS FASTER WITH PADDLE STICK TECHNOLOGY SYMMETRICAL AWD INSTANT CONNECTIVITY WITH BLUETOOTH AND USB CONNECTION GREEN AND ECONOMICAL STOP:START TECHNOLOGY

EXPLOIT YOUR FREEDOM

– LIVE IMPATIENTLY –

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 20

27/07/11 7:42 PM


WE CONSIDER OURSELVES TO BE IMPATIENT PEOPLE. AND WE’RE PROUD OF IT.

PATIENCE IS PASSIVE. IMPATIENCE IS A VIRTUE.

SLOW AND STEADY NEVER ACTUALLY WON A RACE. IMPATIENCE GETS IT DONE WHILE PATIENCE SITS AROUND WAITING FOR ITS TURN.

IMPATIENCE GETS YOU WHAT YOU WANT, WHEN YOU WANT IT.

IT PUSHES YOU TO TAKE ACTION. AND TO MAKE THINGS HAPPEN.

HOW CAN THAT BE BAD?

IMPATIENCE IS WHAT DRIVES US TO MAKE THINGS GO FASTER, FOR LONGER AND COME UP WITH IDEAS TO MAKE LIFE EASIER. YOU CAN BET IT WAS AN IMPATIENT MAN THAT INVENTED A FIFTH GEAR.

OR A PLACE TO HOLD CAFFEINE. OR WINDSCREENS THAT WASH THEMSELVES.

IMPATIENT PEOPLE ARE BUSY PEOPLE.

IMPATIENT PEOPLE ARE SUCCESSFUL PEOPLE.

GOOD THINGS HARDLY EVER COME TO THOSE WHO WAIT.

HAVE NO PATIENCE FOR PATIENCE. SUB0080_Brand Manifesto_COMBINED_R_FA.indd 21

27/07/11 7:42 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 22

27/07/11 7:42 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 23

27/07/11 7:42 PM


SYMMETRICAL AWD ULTRA RESPONSIVE SUBARU BOXER ENGINE LUXURY INTERIORS SOPHISTICATED DRIVING TECHNOLOGIES

EXPLOIT YOUR FREEDOM

Never settle down

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 24

27/07/11 7:42 PM


REMEMBER WHEN

Driving WAS EXCITING?

CLOSE YOUR EYES AND SIT INSIDE YOUR FIRST CAR AGAIN.

Remember feeling like the roads were endless? THAT NOW, YOU COULD GO ANYWHERE YOU LIKE, ANY TIME YOU WANT TO. REMEMBER THE DAY YOU GAINED FREEDOM

– real freedom –

BECAUSE OF THIS FANTASTIC, INCREDIBLE ‘GO ANYWHERE MACHINE’.

YOU AND THIS CAR WOULD GO FAR. TOGETHER, YOU COULD DO ANYTHING.

A BAG OF CLOTHES, THE CASH IN YOUR POCKET, A FULL TANK OF PETROL

and you could go anywhere. IT WAS A CAR, SURE.

BUT AT A STRETCH IT WAS A BED. A HOUSE. A RESTAURANT – MAYBE FOR A FIRST DATE. MAYBE A LAST.

IT WAS AN ESCAPE POD.

IT WAS A CONCERT FOR UP TO FOUR MATES AND ANYONE YOU WANTED WOULD PLAY ALL NIGHT THROUGH TINNY, MONO SPEAKERS. IT WAS A HIGH SPEED, REINFORCED, LOYAL COMPANION THAT YOU COULD TAKE ANYWHERE.

Your noble steed of steel and fire.



JUST BECAUSE YOU’VE GROWN UP A BIT DOESN’T MEAN ANYTHING HAS CHANGED. YOU CAN STILL GO ANYWHERE YOU LIKE. YOU CAN STILL DO ANYTHING YOU WANT.

REMEMBER THAT.

The open road never closes. SUB0080_Brand Manifesto_COMBINED_R_FA.indd 25

27/07/11 7:43 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 26

27/07/11 7:44 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 27

27/07/11 7:44 PM


A MIGHTY 0-100 IN 5.2 SECOND, 2.5-LITRE, DOHC TURBOCHARGED BOXER ENGINE. SYMMETRICAL AWD UNIQUE WRX AESTHETICS

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 28

27/07/11 7:44 PM


$

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 29

27/07/11 7:44 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 30

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 31

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 32

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 33

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 34

27/07/11 7:45 PM


SYMMETRICAL AWD VEHICLE DYNAMICS CONTROL SYSTEM EXTRA HIGH GROUND CLEARANCE LUXURY INTERIORS

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 35

27/07/11 7:45 PM


BRING FRIENDS.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 36

27/07/11 7:45 PM


BRING ANIMALS. SUB0080_Brand Manifesto_COMBINED_R_FA.indd 37

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 38

27/07/11 7:45 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 39

27/07/11 7:45 PM


SYMMETRICAL AWD HIGH PERFORMANCE NEW GENERATION BOXER ENGINE DYNAMIC PADDLE SHIFT STRIKING 17” ALLOYS HIGH-TECH CONNECTIVITY FEATURES ECONOMIC AND EFFICIENT STOP:START TECHNOLOGY LEADERSHIP CLASS SPACE AND ACCESSORIES

EXPLOIT YOUR FREEDOM FORGET BOUNDARIES

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 40

27/07/11 7:46 PM


BOUNDARIES, SHMOUNDARIES.

THAT’S WHAT YOU SAY.

YOU GO ANYWHERE YOU WANT, ANYTIME YOU WANT.

YOU ANSWER TO NO ONE. FROM SURF TO SAND TO CITY IN A SINGLE BREATH.

EVERY WEEKEND IS A TINY CRUSADE AND YOU’RE THE GENERAL. BEFORE KEROUAC REDEFINED ADVENTURE HE WAS JUST A MAN WITH ITCHY FEET WHO DECIDED THEY NEEDED SCRATCHING.

IT’S TIME YOU SCRATCHED YOUR ITCH. FILL YOUR DAYS WITH THE THINGS OTHER PEOPLE WISH THEY’D DONE. CL AIM A BEACH, TRAIL AND STRETCH OF ROAD AS YOUR OWN.

DRAW MAPS FOR FRIENDS TO FOLLOW IN YOUR FOOTSTEPS.

BREAK SOME SHMOUNDARIES.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 41

27/07/11 7:46 PM


T A

K

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 42

E 27/07/11 7:46 PM


S P A SUB0080_Brand Manifesto_COMBINED_R_FA.indd 43

R

E

U N D I E S 27/07/11 7:46 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 44

27/07/11 7:46 PM


Go on an incredible journey.

One not measured by kilometres,  but in First-Times, Never-Agains and Awesomes.

SEVEN-SEAT LUXURY DVD ENTERTAINMENT 5 STAR ANCAP SAFETY BUILT-IN SATELLITE NAVIGATION

Take advantage of being allowed to tread anywhere.

Write stories in rubber and dirt. Co-write them with good company.

Throwing everything you need for a weekend,  hell - make it a week away,  into a vehicle that can take you anywhere - that’s freedom.

And the fun part is sharing the adventure. Columbus never set off on an expedition alone.

Discover somewhere new. Fill every weekend.

Do the things you love.

And bring the people you love along with you.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 45

27/07/11 7:46 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 46

27/07/11 7:46 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 47

27/07/11 7:46 PM


IS FOR SALE.

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 48

27/07/11 7:47 PM


WHO’S IN YOUR BACK SEAT, PASSENGER SEAT, OR

INSTEAD

SUB0080_Brand Manifesto_COMBINED_R_FA.indd 49

TAKE IT FOR A WEEKEND.

27/07/11 7:47 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 50

27/07/11 7:47 PM


IT’S TIME YOU WERE BOTH SET FREE SUPERIOR JAPANESE TECHNOLOGY SUB0080_Brand Manifesto_COMBINED_R_FA.indd 51

27/07/11 7:47 PM


SUB0080_Brand Manifesto_COMBINED_R_FA.indd 52

27/07/11 7:47 PM


ttest