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ALLYSON TONGE-MACK CONNOR DEVOE EMILY GIBBEMEYER KATIE ILES Kelsey Bennett Maggie Macshaffery Marcie Hon


PINK Target Market

◉Late-teen and college-age women ◉Fun ◉Playful ◉Flirtatious

Persona

Riley is the girl next-door who loves shopping and hanging with her friends. She stays fit and also gets good grades. She just received her acceptance letter for UCLA where she will study journalism and plans to continue her volleyball career by playing on UCLA’s women’s club team. Riley recently broke up with her boyfriend but instead of moping around she lives to make everyday better then the last. She is looking for an affordable but different style that also expresses her newly found independence from her high school life and her boyfriend.


Brand DNA “Victoria’s Secret effortlessly cool younger sister PINK dreams big to dress you in comfy yet chic wear. PINK is for the independent spirit on campus—true of heart, intelligent, and empowered! Whether lounging or living, you will always feel absolutely unique in PINK.” ~Victoria’s Secret PINK


White With Pops Of COlor


White With Pops Of COlor


Color Blocking


Color Blocking


Lace


Lace


Bag Accessory


Bag Accessory


PINK Project