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EVENT REVIEW

innovative start-ups sees opportunities to change the way we do things and make money in the process.”

Farewell to ARM

David Cleevely, Cambridge Wireless: Real excitement around IoT

“Getting the internet off the ground required standards including the World Wide Web and we are some way off a unified approach.” David Cleevely, Cambridge Wireless

Soraya Jones, Cambridge Wireless: Shaping IoT strategies

In his last public presentation as CEO of ARM, Warren East pointed to the need for low power and low cost: “ I believe that the vast majority of devices will be wireless and battery powered – or energy harvesting powered – so power efficiency will be key. If we are going to see these devices deployed in their billions then they will have to be low cost – there are already microcontroller chips for sensors in the 50 cents (66 pence) space. No one company can own the IoT space and we see collaborations and partnership as being a critical ingredient in its success.” From an operator perspective, Dr Mike Short, vicepresident of Telefonica Europe, also sees the IoT as a major opportunity. “The internet is a key enabler for the digital economy; every sector now needs a digital switchover plan to remain competitive in terms of ideas and information, customer care and social media, supply chain and sales distribution. Wireless access to the internet will be key to this competitiveness.”

achieve a sales transaction. This is changing. “The future is about going beyond the transaction, creating a post-transaction relationship between customers and businesses to help customers achieve the goals they buy the product for,” said Meakin. What makes this approach possible is a set of emerging technologies collectively called the Internet of Things: wireless communications, cloud-based processing, all types of sensors, embeddable computers and real-time analytics." Despite the obvious optimism at the conference, Cambridge Wireless chairman David Cleevely added a word of warning: “We need to watch out for the hype – getting the internet off the ground required standards including the World Wide Web and we are some way off a unified approach. But one thing is clear; when we turn that corner this will grow very fast, so the time is right to put in place an IoT business strategy.”

The IoT as business enabler

Other speakers included Seigmund Redl, vice-president and general manager, Corporate Marketing Europe, MediaTek; John Cunliffe, CTO of Ericsson Western & Central Europe; Steve Townsend, Group CIO at Transport for London; Frank Mackel, UK managing director, Rohde & Schwarz; Moray Rumney, lead technologist, Agilent Technologies; Paul Green, technology & marketing director, Arkessa; Nello Cristianini, professor of Artificial Intelligence, University of Bristol; Andy Bovingdon, VP Product Marketing, Bango; Robin DukeWoolley, CEO, Beecham Research; Dr Ekta Sood, head of Products, Hildago; Rob Barnes, senior director, Java Product Management, Oracle; and Stephen Deadman, head of Legal Privacy, Vodafone.

Keynote speaker Rolf Meakin, a partner at PwC specialising in technology, media and telecommunications, sees the IoT as a business enabler: "Whether it's athletic shoes to stay fit, insurance to stay safe or appliances to complete certain tasks more efficiently, customers buy products and services with a specific goal in mind. Up until now, businesses have not done much, beyond understanding the customers' motive enough to market a product or service, in order to

“The conference was a tremendous success and clearly the very topical subject matter resonated with delegates from around the world and I am sure that the discussions and debate will help to shape IoT strategies and plans,” said Soraya Jones, CEO at Cambridge Wireless. “We are extremely grateful to our partners and sponsors to help make this happen and look forward to welcoming people back to Cambridge next year.”

In the Cambridge Debate, chaired by Peter Day, business correspondent at the BBC, the motion that ‘This house believes that mobile network operators will not be winners in the Internet of Things’ was just passed. Speaking for the motion was James Collier, CTO of Neul (also see Neul interview, pages 53-54), who was challenged by Alex Sinclair, CTO at GSMA.

About Cambridge Wireless The 5th Future of Wireless International Conference was organised by Cambridge Wireless, the not-for-profit industry forum with a network of almost 400 members involved in the development and application of wireless technologies. Cambridge Wireless is a leading industry forum and vibrant community with a rapidly expanding network of companies actively involved in the development and application of wireless technologies. More than 15 Special Interest Groups (SIGs) focused on specific technologies and market sectors, provide opportunities for members to meet, form partnerships to exploit new commercial opportunities, and share knowledge and information about the latest industry trends and hot topics. www.cambridgewireless.co.uk/futureofwireless

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M2M Now October 2013

Profile for Prestige Media

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

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