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Dan: Providing this end-to-end solution is crucial. Take one very basic yet illustrative example. How have CSPs been able to provide information to their customers about what network coverage is available for their devices? This challenge is amplified in roaming conditions which is the main use case for most M2M specialised CSPs. Telit and Amdocs provide, as part of the device management layer, the capability for customers to determine what coverage is available for any Telit based device. By developing a module and compatible cloud and back-end services with the capability of discovering remotely what network coverage is available, this information can now be accessed through the M2M Enablement Suite. The impact of this single feature enables customers to reduce substantially their on-site technician visits, streamline troubleshooting and support and ultimately increase their overall serviceability. Emil: Are any changes expected to the ecosystem in a maturing M2M market? Kfir: A growing and maturing M2M market will require closer business collaborations between CSPs, ASPs, and enablers. To date, the M2M market can be viewed as ad hoc and opportunistic with players looking to maximise their own shares. ASPs have concentrated on vertical lines of business; CSPs have focused on connectivity; and enablers have focused on such specific areas as integration, application development and BSS. All working ‘independently’ and in effect, suboptimising the overall results. A maturing M2M market requires an orchestrated effort by all players to maximise their capabilities, use commonalities and grow the market together. Delivering a holistic approach with a clear

ownership and accountability is a major step in the right direction for customers, service providers and the M2M market as a whole. Emil: What are the points of friction for a maturing M2M market? Nataly: Roles and responsibilities within the M2M Ecosystem. Service providers and other actors in the M2M market need to agree on clearly defined roles and responsibilities, and avoid making the process for end customers a difficult and highly fragmented one. Kfir: The M2M market is scattered with a huge variety of options – and risks. This impacts the pace of the market growth. Different markets and sectors, technology and application options, providers and a lack of standards maintain a more ad hoc and opportunistic market. CSPs, ASPs and enablers need to work together to grow this market, and improve the overall customer experience with M2M.

Nataly Dryden, Consulting Manager, Amdocs

“The key here is to make sure that fragmentation does not impede growth.” Nataly Dryden, Amdocs

Dan: Customers have been holding back. The market has started to see some very positive indicators in the last 12 to 18 months with customers beginning to scale and extend some of their M2M solutions. This trend is also supported by regulation affecting positively various verticals such as metering, insurance telematics, point of sale, etc. CSPs and ASPs have started to present connectivity and M2M services bundled together, and this should also remove some of the friction that has been in the market. Nataly: To move beyond connectivity and provide a fuller range of services, CSPs need to move out of their comfort zones, and explore a much wider

M2M Now October 2013


Profile for Prestige Media

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.