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C-LEVEL VIEW

Helping customers to cut bills and utilities to boost loyalty and revenues Are we near a ‘tipping point’ when consumers begin to see utilities as allies in the battle to contain household bills? Paddy Caiger-Smith, CEO (pictured left) and Simon Anderson, chief strategy officer of Green Energy Options (GEO), have invested years and millions of Euros in helping customers to see utilities as part of the solution not the problem.

M2M Now: How do you change people’s attitudes to something like energy which they’ve completely ignored over the years? Simon Anderson: M2M (machine-to-machine) technology in the home has to be simple, it’s got to be plug-and-play as far as possible, otherwise you’re going to lose these people because they’re only partially interested. Paddy Caiger-Smith: There is no one-size-fits-all when fitting this type of technology into a home. Our

biggest challenge has been trying to find things that we can implement in a wide variety of properties. I can give you and Simon a smartphone and you can both operate it on anybody’s cellular network. I can’t give you a home kit and say, ‘Take it home and it will definitely work, Jeremy’. There’s only a 30-60% chance that it would, because you’ll have different sets of meters, plugs or routers. With radio mesh networks, 70% of properties only would be appropriate for a ZigBee network supporting smart metering. It’s a relatively weak signal that you’re

In Association with Green Energy Options

M2M Now October 2013

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Profile for Prestige Media

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

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