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Stein Soelberg

“Examination of how M2M technologies can simultaneously improve patient health and lower the costs of care.” Stein Soelberg, KORE Telematics

Automotive leaders “In the US, General Motors was the first to embed safety and security services and is now embedding these into every vehicle with LTE connectivity from 2015 onwards,” says Namie. “Additionally, GM offers an app development platform specifically to build apps for cars – this already has over 2,300 developers registered. Other manufacturers such as BMW, Mercedes, Toyota and many automotive OEMs as well are also embedding connectivity.” For Stein Soelberg, director of marketing at international M2M MVNO KORE Telematics, at least part of the USA’s lead has come about as a result of an early focus on fleet asset management and telematics but is now rapidly expanding into other areas. “M2M has a major role to play in the future of transport, both by supporting the more efficient use of electric vehicles and their charging stations, and through more flexible and cost-effective vehicle usage with pay-asyou-drive insurance policies or monitoring shared cars like those from Zipcars.”

Improving health outcomes Soelberg adds, “The current changes in the US healthcare sector are also driving a close examination of how M2M technologies can simultaneously improve patient health and lower the costs of care – especially where preventative medicine or health maintenance are concerned. Through the use of connected sensors and monitors you can track cardiac health or diabetes or ensure that patients are taking the right medications at the right time – reducing the need for unnecessary call-outs or the overheads involved in late interventions.” This health perspective is shared by Jasper Wireless’s Namie, but he also draws a contrast with other sectors of the M2M world. “The mHealth market is very different to the telematics market as it’s very heavily regulated by the Food and Drug Administration (FDA) and all medical devices must be fully approved – a process that can take up to two years or longer. This means that all development – including connectivity – must be done before submission to the FDA. As a

result, the market is slow, but sure. A great example of progress is the cardiac sensor for the home – the Latitude NXT – produced by Boston Scientific.” For wireless technology specialists Qualcomm, two more market sectors are also important in addition to automotive – smart energy and security– but all devices have a requirement to be stable, rugged and have a long lifetime, says Nakul Duggal, vice president for product management at Qualcomm’s CDMA Technologies division. “When you’re talking about deploying devices in such large numbers to so many diverse sectors it’s essential to make them easily and broadly deployable – some of our automotive sector customers, for example, buy pre-built modules while others buy chips. “The US automotive sector is also going to see a surge in demand for 3G connectivity over the next couple of years as GPRS platforms are switched off – that involves dealing with an embedded base of around 810 million vehicles. There’s a growing demand too for M2M in the aftercare environment – even extending to introducing kill switches for stolen cars,” adds Duggal. Around all these different application areas, a complex ecosystem of different types of suppliers is emerging in the USA, as Sam Lucero, senior principal analyst for M2M at IHS explains, “The Value-Added-Services (VAS) provider landscape is fragmented and complex, with a strong degree of competition and also a significant opportunity for co-operation. For instance, AT&T and Wipro are engaged in collaboration for cellular M2M and owing to the specific resources owned by each company AT&T will sometimes take the lead, while other times it’s more appropriate for Wipro to initiate the effort.” Lucero concludes, “MNOs and system integrators are the primary competitors / partners in the cellular M2M VAS market. Other types of providers – including MVNOs, module vendors, platform providers and enterprise IT vendors – are also key providers of VAS in the cellular M2M market.”

Nakul Duggal, Qualcomm: Growing demand for M2M in auto aftercare

Sam Lucero, IHS: The VAS provider landscape is fragmented and complex

M2M Now Jargon Buster 3G / 4G = 3rd / 4th Generation mobile communications CDMA = Code Division Multiple Access FDA = Food & Drug Administration LTE = Long-Term Evolution to 4G M2M = Machine-tomachine M(V)NO = Mobile (Virtual) Network Operator OEM = Original Equipment Manufacturer VAS = Value-Added Service

The author, Alun Lewis, is a freelance writer M2M Now October 2013

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Profile for Prestige Media

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

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