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USA REVIEW

Ana Tavares Lattibeaudiere, GSMA: More than 55 million connections by the end of 2012

Mark Tullio, Lantronix: Growth in sectors ranging from medical and healthcare to building, security and retail

Macario Namie, Jasper Wireless: Auto makers see connectivity as a differentiator

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US quicker to act on ‘connected life’ business opportunities “Build a better mousetrap and the world will beat a path to your door,” was the sage advice of American writer and thinker Ralph Waldo Emerson. These days, writes Alun Lewis, however, you’d better make sure that your mousetrap’s got builtin wireless connectivity if you want to create a successful business in the USA. Despite a comparatively late start in the world of cellular communications, the USA continues to surge ahead in the M2M (machine-to-machine) communications stakes, in terms of both raw connections and innovative applications and business models. For Ana Tavares Lattibeaudiere, head of Connected Living at the GSMA, the country now makes up, “the largest individual market for mobile M2M connection in the world with more than 55 million connections reported at the end of 2012 according to Machina Research. There’s a lot of exciting work underway there now – for instance, AT&T is rolling out its Digital Life home services, while Ford showcased a range of in-car connectivity and driver-assist technologies at the GSMA’s recent Mobile Asia Expo event.”

M2M for better business This view is echoed by Mark Tullio of device networking specialists, Lantronix Inc., who adds further insights into the Machina findings: “The US

M2M Now October 2013

will account for 20% of global M2M market revenue and 19% of all global M2M connections within a decade. US market share is being fuelled by a variety of sectors – ranging from medical and healthcare to building, security and retail. They’ve been swift to identify the tremendous potential in aligning M2M with their business processes. On top of that, M2M is also opening up great opportunities for technology suppliers – especially after the bursting of the internet bubble. As companies have been forced to tighten their belts on capital expenditure, M2M is poised to unleash a wave of productivity and efficiency and trigger a boost in fresh corporate investment.” As might be expected in such a car-focused country, it’s the automotive sector that’s driving a lot of innovation, as Macario Namie at M2M platform provider Jasper Wireless explains, “Auto manufacturers are beginning to look at connectivity as a differentiator – building a connected experience for the user that extends it to a fourth screen after a PC, phone and TV.

Profile for Prestige Media

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

M2M Now Magazine October 2013 Edition  

The latest product, people & market news from the Machine to Machine sector. Includes expert industry opinions and interviews.

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