Page 1


Table of Content

02 - 03

Table of Content

Page 2


Coachella Branding Guidelines

1

4 - 7

Introduction A quick intro about Coachella

2

8 - 11

Logo An overview of Coachella logo

3

12 - 15

Logo Variatons Variations usage of Coachella logo

4

16 - 19

Exclusion Zone & Minimum Size Appropriate space and minimum size of the logo 02 - 03

5

20 - 23

Colours Colours used in branding of Coachella

6

24 - 27

Typeface Set of typeface used in branding of Coachella

7

28 - 31

Do Nots Improper usage of Coachella Logo

8

32 - 45

Applications Applications of Coachella Brand Page 3


04 - 07

Introduction

Page 4


Coachella Branding Guidelines

1 Introduction

A quick intro about Coachella

04 - 07 Page 5


01 - 02

Introduction

Page 6


Coachella Branding Guidelines

1 Introduction

02 - 03

The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. The event features many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations and sculptures.

Page 7


08 - 11

Logo

Page 8


Coachella Branding Guidelines

2 Logo

An overview of Coachella logo

08 - 11 Page 9


Logo

2

08 - 11

Logo

Coachella is originated from United States of America which contains plentiful of diversity in its culture. One of the strongest culture in the US is the native American culture. In this new face of Coachella logo, the culture of two big tribes of native Americans, Navajo & Apache, are reflected through every strokes made in the logo. The whole concept of the logo is to reflect the culture perfectly and to capture the real origin of the first Coachella was made.

Page 10


Coachella Branding Guidelines

08 - 11 Page 11


12 - 15

Logo Variations

Page 12


Coachella Branding Guidelines

3 Logo Variatons

Variations usage of Coachella logo

12 - 15 Page 13


12 - 15

Logo Variations

Page 14


Coachella Branding Guidelines

3 Logo Variatons

12 - 15

These are several ways the logo may be used. Please do not attempt to recreate or redraw the logo. The colors allow to be used are the three main colors of the logo. But when the logo must be placed in a darker colored background, the logo must be in white to make the logo stands out.

Page 15


16 - 19

Exclusion Zone & Minimum Size

Page 16


Coachella Branding Guidelines

4 Exclusion Zone & Minimum Size

Appropriate space and minimum size of the logo

16 - 19 Page 17


Exclusion Zone & Minimum Size

4

16 - 19

Exclusion Zone & Minimum Size

The logo must be treated well. Exclusion zone and minimum size are very important to use this logo properly. The exclusion zone is the area in which no other graphics or text should appear and the closest that our logo can come to the edge of the page. As for minimum size of the logo, it should be no smaller than 15 mm in width. Coachella logo should be treated with respect and given appropriate space to stand out.

Page 18


Coachella Branding Guidelines

16 - 19 Page 19


20 - 23

Colours

Page 20


Coachella Branding Guidelines

5 Colours

Colours used in branding of Coachella

20 - 23 Page 21


Colours

Pantone Rhodamine Red C C : 5 M : 97 Y : 0 K : 0

20 - 30

Pantone 319c C : 65 M : 0 Y : 21 K : 0

Pantone 394c C : 10 M : 0 Y : 89 K : 0

Page 22


Coachella Branding Guidelines

5 Colours

20 - 23

These are the colors used in the branding of Coachella. The colors are carefully selected as every single color have their own meaning. The colors are bright and appealing as well as the festival is. The bright pink color indicates playful and the bright blue color indicates confident and faith, as for the yellow color indicates joy, happiness and energy.

Page 23


24 - 27

Typeface

Page 24


Coachella Branding Guidelines

6 Typeface

Set of typeface used in branding of Coachella

24 - 27 Page 25


Typeface

6

24 - 27

Typeface

The typeface for the whole design is very important to balance every inch of details out. The typeface is carefully selected to match the whole brand. The selected typeface is Gotham. This typeface give modern impression to balance the background story of the whole design.

Page 26


Coachella Branding Guidelines

Light Book Medium

24 - 27

Bold

Complete Alphabet

A B C D E F G H IJKLMNOPQ R S TU V WXY Z a b c d e f g h i j klmnopqrst u vw x y z 1 23 4567890

Page 27


28 - 31

Do Nots

Page 28


Coachella Branding Guidelines

7 Do Nots

Improper usage of Coachella Logo

28 - 31 Page 29


28 - 31

Do Nots

Page 30


Coachella Branding Guidelines

7 Do Nots

28 - 31

The logo must not be treated badly. The Coachella logo must not be strethed out or stretched in. The logo is not allowed to be tilted in any way and changed the colors whatsoever. For each color of the lofo must not be placed in a background which almost identical with the used color logo.

Page 31


32 - 45

Applications

Page 32


Coachella Branding Guidelines

8 Applications

Applications of Coachella Brand

32 - 45 Page 33


Applications

8

32 - 45

Applications

The applications will be concentrating in advertising the new face of Coachella, such as concerning posters, packaging, signage, wristband ticket, and also ambient in the festival.

Page 34


Coachella Branding Guidelines

32 - 45 Page 35


Applications

32 - 45

Billboard

Page 36


Coachella Branding Guidelines

Charging Zone

32 - 45

Toilets

Page 37


Applications

32 - 45

Souvenir - T - Shirt

Page 38


Coachella Branding Guidelines

Wristband

32 - 45 Page 39


Applications

32 - 45

Poster

Page 40


Coachella Branding Guidelines

Entrance Wristband Scan

32 - 45 Page 41


32 - 45

Applications

Page 42


Coachella Branding Guidelines

32 - 45

Wristband Packaging

Page 43


32 - 45

Applications

Page 44


Coachella Branding Guidelines

32 - 45 Page 45


Coachella Branding Guidelines  
Coachella Branding Guidelines  
Advertisement