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VANCOUVER FASHION WEEK

PRESS KIT


INDEX

INTRODUCTION CONTACT UPCOMING SHOWS

VFW DESIGNERS

ATTENDANCE INTERNATIONAL DESIGNERS

DEMOGRAPHICS ATTENDEES AT THE EVENT ONLINE

VFW STREETSTYLE

VFW MEDIA SOCIAL MEDIA STATS MEDIA PARTNERS LIST


VANCOUVER FASHION WEEK S S

SPRING / SUMMER 2015

VANCOUVER FASHION WEEK is a diverse and innovative fashion experience that features both established and emerging designers. It is the fastest growing fashion week in the world and the only industry event that actively seeks out to showcase international award-winning designers from over 30 global fashion capitals. This biannual seven day event has the attendance of over 25,000 guests, including industry professionals, buyers, media, and VIPs. VFW has built an international presence through worldwide and local media coverage on sites such as Global BC-1, Black Press, The Province, Le Monde, Sina.com, and Hunan TV, and provides exposure for designers in publications such as VOGUE, Glamour, FLARE, and New Home Living magazines. Through the use of social media channels, our VFW staff generates excitement and awareness among the online communities for our events, fashion shows, designers, and sponsors. Hailed as an opportunity unlike any other in North America, we invite you to attend our Spring / Summer 2015 season from September 15th to 21st, to experience the discovery of our world’s future leaders in fashion.


INTRODUCTION

The upcoming Vancouver Fashion Week Spring / Summer 2015 will begin with the Opening Gala on the night of September 15th, where our guests will be treated to a night of sensory indulgence that will include music, performances and a sneak preview of the designer collections. This invite-only event kicks off the week in style, creating local buzz and steering all attention towards the highly anticipated runway shows. Our lineup of hand-picked talent from all across Canada, and around the world, will showcase their designs over the week of September 16th to 21st, 2014.

OPENING GALA SEPTEMBER 15, 2014

RUNWAY SHOWS SEPTEMBER 16 - 21, 2014


S S

SPRING / SUMMER 2015

Jamal Abdourahman PRODUCER


DESIGNERS


For 24 seasons, Vancouver Fashion Week has produced runways that celebrate multiculturalism and up and-coming talent. We strive to identify undiscovered designers by providing an accessible and an internationally reputable platform. Through international media coverage and cogent buyer connectivity, VFW has provided the exposure to project past designers onto the stages of success.

As indicated in the map above, Vancouver Fashion Week designers come from across the world.


GABRIEL LAGE

NADIA & ZEHRA

HONG KIYOUNG

TAKAOKAMI

NOE BE


ERNACELLI


ATTENDANCE

- Over 25,000 attendees - Local and international designers - Buyers and fashion industry executives, famous bloggers - Affluent consumers, including socialites and celebrities - Professional photographers, stylists and models


VIP attendees in the past have included: - Twilight’s Kristen Stewart and Robert Pattinson - Real Housewives of Vancouver - The Barenaked Ladies - Sam Roberts - Alanis Morissette - Christie Burke - Keegan Connor Tracy


DEMOGRAPHICS

VFW VIEWERS BY AGE | 25.9%

19 -24

| 25.1%

25 -34

| 35.8%

35 -44 45 -54 55 +

VFW VIEWERS BY GENDER

| 9.5%

FEMALE 58.3%

| 2.1%

MALE 41.7%

NATIONAL REACH 41,248,562

FACEBOOK

19,000 LIKES

TWITTER

FOLLOWERS: 7,000 ENGAGEMENT: 70% RETWEETS: 30%

WEIBO

VERIFIED STATUS 13,300 FOLLOWERS

ONLINE VISITORS 389,646,022

NEW ONLINE VISITORS 58.64%

LIVESTREAM VIEWERS FW 14 - 14,291 SS 14 - 21,163

* AS OF JUNE 2014


COVERAGE & REACH NATIONAL MEDIA COVERAGE

REACH

50 MILL

10 MILL

SS14

SS14

FW14

SOCIAL MEDIA Twitter growth during VFW


#VFWSTREETSTYLE

Vancouver Fashion Week produces a VFWStreetstyle Lookbook from the streets of Vancouver every day. This look book is shared with all of our social media followers and our blog followers with an average 45% reach.


VFW MEDIA

1626.COM 24 HOURS 98.5 OCEAN A MAGAZINE ANYCAN AHORN TV ALL TV APPAREL-WEB ASIAN CONNEC ASIAN PACIFIC ASIAN TV AVANT GARDE BC LIVING BEAT ROUTE M BLANCOPOP BLACK PRESS BREAKFAST TE CARAS CARDIFF FASHI CAVALIER CBC CECI CELEBRATIONS C-HEADS MAGA CITY TV CJOB68 CNC WORLD T CNTVNA COREA BEST M CTV DARPAN MAGA DEYANE MAGAZ DONGA WOMA ELLE MAGAZIN ESTAMOSDENT ESTETICA ESTILO FAME’D MAGAZ FASHION 613 FASHION BEAT FASHION EXPO FASHION TREN FASHIONWEAR FASHIONADO FASHIONER FASHIONSCEN FLARE MAGAZI FRIEZE MAGAIZ FTV NETWORK


CTIONS C POST

MAGAZINE

ELEVISION

HION

S MAGAZINE AZINE

TV

MAGAZINE

AZINE ZINE AN NE TRO

ZINE

TS PARIS ORT ND DIGEST RE

NE.NL INE ZNE K

FUKUSKE GEORGIA STRAIGHT GEORGIE GLAMOUR UK GLOBAL GOOD LIFE CONNOISSIUR HAIBAO HERS HOW COOL! HUNAN TV HUSH MAGAZINE HYPE I’M MR FABULOUS JACK FM KOREA DAILY KENSINGTON&CHEALSEA REVIEW KENTON LAMODE LE MONDE LINGER MAGAZINE L’OFFICIEL LOOK MAGAZINE LUCIRE MANEQUIM MARIE CLAIRE CHINA MEN’S JOKER METRO METV-KVOS MINA MINGPAO NEWSPAPER MODA SPOT MODISMO MONTREAL GAZETTE MOP NEEU NICHE MAGAZINE NOSVIS WEB MAGAZINE NOVUS MAGAZINE OOPS! MAGAZINE ORANGE MAGAZINE ORIGAMA PANDORA PLUI MAGAZINE PORTAMODA PROFASHION PROFASHIONAL PROYECTOMODA PUNJABI VIBES

PURPOSE RADIO INDIA RAISIN FEEDS RED FM RJ1200 ROCK 101 RADIO ROCKSTAR WEEKLY SALON MAGAZINE SOPHISTI SHAW SHINPO SINA SINGTAO NEWSPAPER SOHU WOMEN SOUTH ASIAN WOMAN TAKE ME TAOBAO THE BEAT 94.5 FM THE GIRL WITH THE MESSY HAIR THE GUARDIAN (UK) THE LOS ANGELES FASHION MAGAZINE TORONTO STAR TOURISM VANCOUVER TROPICS TV KOREA TYPISCHICH THE PROVINCE SINGTAO NEWSPAPER THE PROVINCE THE WESTENDER TOPLOOK TROPICS MAGAZINE ULTRA ZURNAL VANCITY BUZZ VANCOUVER EXPRESS VANCOUVER AND US VANCOUVER SUN VANCOUVER VIEW VOGUE UK W1 MAGAZINE WANT MAGAZINE WE VANCOUVER WESTCA WHISTLER TRAVELLER WONDERLAND MAGAZINE


CONTACTS & LINKS

PRODUCER JAMAL ABDOURAHMAN JAMAL@VANFASHIONWEEK.COM

PR | BUSINESS DEVELOPMENT YANA PETROVA YANA@VANFASHIONWEEK.COM

DESIGNER COORDINATOR LIANA MASCAGNI LIANA@VANFASHIONWEEK.COM

WWW.VANFASHIONWEEK.COM FACEBOOK.COM/VANFASHIONWEEK TWITTER.COM/VANFASHIONWEEK INSTAGRAM: VANFASHIONWEEK


PRESS KIT SS15  

Vancouver Fashion Week Press Kit Spring/ Summer 2015