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THE ANNA REPORT brand guidelines prepared by Vanessa Codilla


brand guidelines

the anna report what is it?

brand principles

Anna Kachikyan’s weekly live show offering uncensored advice about dating & relationships

1.

We don’t talk to the audience, We talk with the audience. We are not a talk show – we enjoy intimate, engaging conversations with our audience.

2.

We are expressive, honest and uncensored. We will discuss difficult topics without sugarcoating advice.

3.

We are viewer-oriented. Our goal is to consistently surprise & delight our viewers and to empower them.

4.

We are open to and welcome different perspectives. We enjoy having guests on the show to offer different points of view.

what we value


brand guidelines

OVERVIEW @annakachikyan brand social mediaguidelines accounts 30.3K

Primary Platform Facebook Live Show every Wed. 6PM PT/9PM ET. Pros: - strong audience engagement - established presence - Facebook Live capabilities

instagram

23.5K

Posts 6/7 times per week. Personal life + Quotes + Wine Pros: - builds brand image - good way to interact with potential brand sponsors

twitter

30.7k

Retweets, announcements, teasers Pros: - informal platform – good for personality - tweets direct traffic to other platforms

142

Post videos after Facebook Live Show Pros: - potential for monetization - increased control of brand image - potential for intros/video effect edits

facebook

youtube


brand guidelines

AUDIENCE demographics + psychographics brand guidelines demographics

CIS MALEs AGES 25–44 UNITED STATES

likes

social media beautiful women confidence boosts reciprocated attention seeing wanted results

potential video ideas

a male who identifies as a man/has a masculine gender identity

- q&a video: open forum where you answer their specific questions or they can ask you questions - feature products that they find useful or that women find attractive for men to own - culture: discuss culture (music/art/movies) that they can talk about when on dates/give them data ideas.


brand guidelines

COLOR GUIDE swatches + hex color codes wisdom+ independence. reminiscent of couch. muted tone.

optimism+ energy. color repesents brand image. pop of color.

#46384d

#e8c13b

timeless+ practical. use for text. neutral color.

#515151


brand guidelines

TYPOGRAPHY fonts + when to use them

use for logotype/logo wording. draws attention to the logo. bold and playful, yet clean and modern.

LOVELO (black)

ABCDEFGHI 1234567890 abcdefghijklmnopqrstuvwxyz

use for standard body text or for second headline. light and thin, yet easy to read

NEXA (light)

ABCDEFGHI 1234567890 abcdefghijklmnopqrstuvwxyz


brand guidelines

LOGOS

potential redesigns for The Anna Report logo

THE ANNA REPORT UNCENSORED ADVICE

THE ANNA REPORT

THE ANNA REPORT UNCENSORED ADVICE


brand guidelines

YOUTUBE

sample thumbnails + header redesign

sample youtube home page

thumbnails with short summary of tite – a word or two that makes you interested in the topic. black rectangle with white text. minimalistic. ties in with logo design and does not distract from Anna’s facial expressions.


brand guidelines

INSTAGRAM

sample quote post template

dark colors and box theme target masculine audience. wine glass + speech bubble add personality – symbolize the uncensorsed, non-sugarcoated nature of the show. minimalistic + straight to the point. flat design fits with brand elements & image but can redesign as needed.

THE ANNA REPORT UNCENSORED ADVICE

FEELING Sorry for yourself is not vulnerability. it’s you playing the victim.


brand guidelines

prepared by Vanessa Codilla for The Anna Report with Adobe Illustrator + Photoshop

thank you.

Profile for Vanessa Codilla

Brand Guidelines  

Draft of Brand Guidelines created as an internship task | March 2018

Brand Guidelines  

Draft of Brand Guidelines created as an internship task | March 2018

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