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STYLE GUIDE

ADUR SEA OF LIGHTS

By Vanesa Romero


CONCEPTS AND VALUES INSPIRATION


CONCEPTS AND VALUES VALUES Magic Fantasy Community Unity

Fun Light Sea Ocean

Wave Grow Drawing Glow

Dancing Movement Water Stars

FUNDAMENTS

The Sea of Lights is a regeneration project designed to last a whole day and draw in people from all over the local area. The aims of the project were to bring the community together and bring a vast number of Adur residents out on the streets to enjoy local shops and Christmas market. It did this by offering a varied selection of activities aimed at all ages and tastes.


LOGO SPECIFICATIONS

Adur

sea of lights Adur

sea of lights Adur

sea of lights Adur

sea of lights Adur

sea of lights

The Logo has been inspired by the sea movement and waves, playfull with the range of sparks, vibrant colors and and ended handmade strokes making it looks like childish and fun.


LOGO COLOR

CMYK C35 M100 Y35 K10 CMYK C80 M 95 Y 0 K 0 CMYK C87 M 29 Y60 K10 CMYK C89 M 39 Y64 K24

TYPEFACE

CMYK C69 M 38 Y21 K 1

ADUR

CMYK C85 M 14 Y100 K 2

SEA OF LIGHTS

Bira

Island of Misfit Toys CMYK C61 M 1 Y100 K 0 CMYK C 0 M 0 Y 0 K100 CMYK C 0 M 0 Y 0 K 0


PROMOTIONAL MATERIAL POSTER

Bira

FORMAT

ADUR TITLE 90pt DATE 45pt CALENDAR SUBTITLE 23pt

A3

Island of Mitfit Toys SEA OF LIGHTS TITLE 168pt

Futura TIME HEAVY 22pt PLACE BOLD 14pt TEXT BOOK 15pt SLOGAN BOLD 39pt SUBSLOGAN BOOK 22pt

CMYK C47 M 21 Y 14 K 4 CMYK C 6 M 5 Y 85 K 0 CMYK C 0 M 0 Y 0 K 0


PROMOTIONAL MATERIAL FLYER

Adur

sea of lights THE FUNNIEST LANCING’S EVENT A CELEBRATION OF COMMUNITY AND FRIENDSHIP

Saturday,

of December

WOT A MESS, ACTIV8, SAME SKY, THE SHOREHAM ALL-STARS, THE SIR ROBERT WOODARD ACADEMY, CHESTNUT TREE HOUSE, ADUR PRIMARIES, RAINBOWS, BROWNIES AND GUIDES, BEAVERS, CUBS AND SCOUTS, METHODIST HALL, THE TABERNACLE, MUSICAL BUMPS, SK DANCE, LANCING FOOTBALL CLUB, ASDA, FUNDING FOR IMOGEN, THE FIRE BRIGADE AND NICK AND BENS, JUST TO NAME A FEW!

FORMAT A6

CMYK C47 M 21 Y 14 K 4 CMYK C 6 M 5 Y 85 K 0 CMYK C 0 M 0 Y 0 K 0


PROMOTIONAL MATERIAL MAGAZINE

Bira

FORMAT

ADUR TITLE 45pt DATE 20pt CALENDAR SUBTITLE 23pt

A4

Island of Mitfit Toys SEA OF LIGHTS TITLE 100pt

Futura TIME HEAVY 12pt PLACE BOLD 10pt TEXT BOOK 11pt

CMYK C47 M 21 Y 14 K 4 CMYK C 0 M 0 Y 0 K 0


WEB DEVELOPMENT WEB

Bira

FORMAT

ADUR TITLE 45pt DATE 20pt CALENDAR SUBTITLE 23pt

1200px 800px

Island of Mitfit Toys SEA OF LIGHTS TITLE 100pt

CMYK C 100 M 94 Y 18 K 6

Futura

CMYK C 100 M 97 Y 27 K 32

TIME HEAVY 12pt PLACE BOLD 10pt TEXT BOOK 11pt

CMYK C47 M 21 Y 14 K 4 CMYK C 0 M 0 Y 0 K 0


PROMOTIONAL MATERIAL MERCHANDISING

HUTS

MUGS

T- SHIRT


PROMOTIONAL MATERIAL DISPLAY


Design guide  

Adur Sea of Lights design guide

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