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ISSN 2321-2713

` 200 Vol. 05 | ISSUE 4

NOV-DEC 2016 CERAMICyARCHITECTUREyDESIGN

FOCUS: LUXURY BRANDS

HAPPY NEW YEAR

Beauty of Statuario By: Simpolo Glamorous Hi-Gloss Tiles By: Varmora Luxury Bathrooms: Maison Valentina, Sicis, Duravit 2017 Trending Events

www.thetilesofindia.com

I N D I A’ S F I R S T M A G A Z I N E O N T H E T I L E I N D U S T R Y


SHOWCASE | INTERNATIONAL DESIGNER

Making Sustainability Attractive

Van de Sant founded by Robert Milder specializes in furniture design and manufacturing with recycled material

TEXT & COORDINATION BY: Panna Roy Choudhury PHOTOGRAPHS BY: Courtesy Robert Milder

or the most part, supply chains today can be characterized as linear, materials are consumed then products are manufactured, distributed and sold, and used until they are disposed at the product’s end of life stage. However, amidst debilitating environmental pressures caused in part by the unsustainable use of raw materials, there is a growing trend towards a circular economy in which resources are kept in use for as long as possible and then reused at the end of life stage.

F ld Robert Mi 70 THE TILES OF INDIA NOV-DEC 2016

er


SHOWCASE | INTERNATIONAL DESIGNER

Van de Sant, a Curacao based SME specializing in furniture design and manufacturing provides one such example of the practical application of these principles underlying the very important issue of incorporating sustainable choices in our daily life. It has been producing furniture framework made from 100% recycled plastic waste collected through recycling programs and from the litter polluting the small island nation where Van de Sant operates for the last five years. Van de Sant engages in rigorous testing of their innovations that replace the wood used in the frames that make up furniture with recycled plastic waste to ensure the production of viable, long-lasting furniture. The company is also planning to set a 72 THE TILES OF INDIA NOV-DEC 2016

“long-life guarantee” on the furniture they produce. In addition to the manufacturing process, Van de Sant also offers their customers repair services to help extend the life of the furniture purchased from the company. Moreover, customers are also provided with the option of returning end-of-life products, the materials of which are regenerated for use in other products. Currently, Van de Sant’s furniture as a whole is made of 75% recycled material. The company is in the process of developing foam from recycled waste and securing collaborations with suppliers producing recycled fabric. Once such materials are incorporated into the furniture design, Van de Sant expects that their products will be

Our impact might be small in the furniture industry, but if we can help the industry become more innovative, we have reached our goal made from 95% recycled waste. Lastly, Van de Sant collaborated with other industries – for example, the fashion industry (fabrics), and the building and construction industry (recycled construction material) – to share ideas and materials on sustainability solutions. According to Robert Milder, founder of Van de Sant, “It is not common in the furniture industry to talk about how the product is made


SHOWCASE | INTERNATIONAL DESIGNER

IN A WORLD WHERE CONCERNS ON ENVIRONMENTAL ISSUES ARE A PRIORITY, THIS BRAND HAS COME UP WITH A VERY VIABLE SOLUTION MAKING SUSTAINABILITY ATTRACTIVE TO THE CONSUMER 74 THE TILES OF INDIA NOV-DEC 2016

and at the beginning of Van de Sant, we didn’t feel the need to say to our customers that we make furniture frames out of recycled material. We will never make that mistake again, because we are proud to say that we help stop deforestation and reduce plastic waste.” Van de Sant truly excites and amazes the modern consumer with the satisfaction of possessing not only very durable and appealing furniture, but also the promise of being able to help the environment while doing so. In a world where concerns on environmental issues are a priority, this brand has come up with a very viable solution making sustainability attractive to the consumer.

Milder explains, “We made a real product from plastic waste, something that we are proud of and something we believe can be done in many more industries. Our impact might be small in the furniture industry, but if we can help the industry become more innovative, we have reached our goal. A billion tons of plastic, and a billion trees have been cut -- the furniture industry can do something about that. We clean up, first, what we have all left behind, and make people realize that recycling is attractive.” We agree!

Contact Details www.vandesant.com

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