OF OURS. It’s a tribute to the caliber of students we attract to Vanderbilt (and to the faculty who teach them) that companies like PepsiCo, Mars, Mattel and Microsoft look to Vanderbilt to fill positions in brand or product management, service and digital marketing. And it’s no wonder: Vanderbilt marketing MBA graduates leave here not only with a thorough knowledge of the discipline, but also with the skills in leadership, strategic thinking, communication, creativity and teamwork that companies prize. Choose Your Focus
Marketing Concentration • Brand Management Specialization
What Employers Look For
Ability to influence • Strategic thinking • Cross-functional team experience • Ability to manipulate and analyze data • Tolerance of ambiguity • Creativity and problemsolving skills • Project management skills • Presentation skills • Passion for marketing and the consumer
Résumé-Building Activities Vanderbilt Marketing Association • BrandWeek • Case Competitions • Owen Marketing Trek
Sample Hiring Companies
Amazon • American Airlines • Bayer • Coty Inc. • Dr Pepper Snapple Group • Frito-Lay • Genentech • Hanesbrands Inc. • Kimberly Clark • Mars Petcare • Mattel • Nestlé Purina • Procter & Gamble • Target
What You’ll Study
Notable Alumni
Bryan Deaner (‘93), Director, Worldwide Brand Strategy and Marketing Strategy, Intel Lisa Foley (’08), Senior Director, Brand Marketing, Crate and Barrel Christina Menendez (’02), VP, Shopper Marketing and eCommerce Sales, Walmart Maria Renz (‘96), VP, Delivery Experience, Amazon Geoff Walker (‘94), EVP and Chief Strategic Technology Officer, Mattel Inc. To view more alumni and to see their career progression and most current titles, visit the Vanderbilt Owen Graduate School LinkedIn University page. You may view and sort alumni by graduation year, degree program, function, company or location.
Consumer Insights for Marketing Decision-Making • Consumer Analysis • Marketing Communications: Advertising and Social Media • Marketing Strategy • Pricing Strategies • Quantitative Analysis for Marketing Decision-Making • Marketing Models • Selling Strategy: Promotions, Persuasion and Public Relations • Brand Management
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