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the Vanderbilt Executive Development Institute

strategic innovation A two-day program to help you create a culture that nurtures business-building innovation Forward-thinking firms understand that innovation is too important to be left to chance. Yet many organizations don’t understand the art and science of applying innovation as a practical and systematic business strategy. In this two-day program, you will discover how to increase your level of innovation. You will understand how organizational elements interact in ways that can enhance the generation, growth and imple-mentation of new ideas—and how to overcome the organizational, interpersonal and competitive forces that can stifle innovation.

The Bottom-Line Value to You and Your Organization You’ll learn ideas and techniques you can apply right away, including: n Proven n How

methods for generating, assessing and implementing ideas in your organization

to overcome the barriers to innovation

n Strategies

for building a culture that makes innovation an everyday part of your organization

“If you’re looking for a process to develop and implement innovation successfully—this is the course!”

Your Instructor* David Owens, PhD

Professor for the Practice of Management and Innovation Faculty Director, Executive Development Institute Vanderbilt Owen Graduate School of Management

Professor Owens’ work in business strategy, innovation process and product development has included engagements with NASA, LEGO, Gibson Music, Nissan, OrangeUK, Alcatel, Tetra Pak, Cisco Systems, Video Gaming Technology and Bridgestone Firestone, among others. He has also performed product design consulting work for a variety of firms including Daimler Benz, Apple Computer, Coleman Camping, Corning World Kitchen, Steelcase and IDEO. Most recently, while on leave from Vanderbilt University, Owens served as CEO of Griffin Technology Inc., the largest consumer electronics firm in the MP3/iPod accessory market space. Owens earned his PhD in Industrial Engineering and Engineering Management through a joint fellowship program between the Graduate School of Business and the School of Engineering at Stanford University. He also holds an MS in Engineering Product Design and a BS in Electrical Engineering from Stanford. *Program content and faculty subject to change; check website for details.

Strategic Innovation – Sample Program Schedule* Day 1

Day 2


• Introduction: Context & Definition of Innovation • Creative Process: Role of the Individual • Creative Process: Group Dynamics • Change in Organizations

• Innovation in Action: IDEO Case Study • Innovation Strategy: Your Project • Exercise: Innovation Design Brief • Exercise: Apply Innovation


• Effects of Innovation on Industry • Tradition, Risk and Societal Change • Brainstorming Exercise

• Exercise: Apply Innovation • Discussion and Debrief • Next Steps for Implementation

Classes typically run from 8:00 AM to 4:30 PM (Central). Breaks are scheduled in AM, PM and for lunch. Schedule is subject to change.

Who Should Attend n Senior n Small


business owners

n Entrepreneurs n Technology n Project


n Managers n Rising


of all levels


Cost $1,980 Cost includes tuition, instructional materials, continental breakfast and lunch (all days). *Program content and faculty subject to change; check website for details.

About the Vanderbilt Executive Development Institute The Vanderbilt Executive Development Institute at the Owen Graduate School of Management offers proven and practical programs to help individuals and organizations refresh, engage and strengthen management expertise. Open Enrollment Programs for individuals are short, highly focused programs in areas of Leadership, Management and Strategy. Custom Programs for organizations are custom-built and are uniquely tailored to help each client tackle a specific organizational need or to achieve its developmental goals for established and emerging leaders.

Conveniently located near downtown Nashville, Vanderbilt Owen Graduate School of Management is ranked as a top institution by BusinessWeek, the Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. Visit our website for more information regarding programs and schedules, faculty biographies, online registration and maps and directions.

the Vanderbilt Executive Development Institute

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Executive Development Institute - Strategic Innovation