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Annual Conference

Alexandria Virginia

2014

March 15 th–18 th


VAM Ad_FINAL_01.23.14.indd 1

01/23/2014 11:48 AM


The Hilton Mark Center / Alexandria, Virginia / March 15 – 18, 2014

{ 201 4 Conference Theme : }

Museums have been opening doors to the past, to art, and to science, for generations. But in today’s ever-changing environment, how do we keep those doors open, both figuratively and literally? How do we open doors to new visitors, new partnerships, and a new generation of museum professionals? This conference will explore all the different ways museums already open doors, and help participants think about new ways to keep those doors open long into the future.


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Saturday / March 15th Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future?

Scholarship Fundraiser, DEA Museum

Sunday / March 16th War of 1812 Mobile Scavenger Hunt War of 1812 Guided Bike Tour

Leadership Program: Opening Doors

Reconstructing the Original Social Network: Creating Educational Programs Using Archival and Primary Sources Planting the Roots of STEM Just About Anywhere: How Museums of Any Type Can Use the History of Science as a Portal to STEM Disaster Plans — Learn How to Use the dPlan Online Template to Make Disaster Planning Approachable Documenting Reston’s History: A Unique Collaboration of Museum, Government Entity, and Filmmaker

Get Q’d Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement

Sneak Peek in the Exhibit Resource Hall; Silent Auction Opens

Creative Collections-Based Research

Museums: Open During Construction

Oral Histories and Visual Culture: Arts and Diversity in the Community Museum

Visualizing Museums and Collections: From Virtual to Tactile

Welcome Reception in the Exhibit Resource Hall

A Progressive Celebration and Tour of Historic Alexandria PAGE No.

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Hospitality Suite

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Monday / March 17th General Session: Copyright Crash Course

Coffee Break in the Exhibit Resource Hall

Is Your Mission on Target?

Five Design Ideas Every Museum Professional Should Know

Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions

Powerful Partnerships

The Traditional Guided Tour in the 21st Century House Museum

Lunch with the Exhibitors

Trends in Philanthropy

Twitter 2.0: Not Your Grandmother’s 140 Characters

Don’t Close the Door: Understanding & Utilizing the General Facility Report

Getting Girl Scouts to Your Museum

The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object

Coffee Break in the Exhibit Resource Hall

The Keys to Unlocking Doors of Major Donors

Condition Reporting Basics

How and Where Do We Educate: The Scope & Strategies of Museum Educators

Staff Development: How to Train without Lecturing

Meeting Your Museum’s Public Relations Goals through VAM’s Top 10 Endangered Artifacts Program

Evening Reception in the Exhibit Resource Hall

Silent Auction Closes

An Evening at George Washington’s Mount Vernon

Tuesday / March 18th 7:30 am Circuit Walk

Keynote Presentation: The FBI Art Squad: On the Case

Coffee Break

Advocacy: You Are the Voice of Your Museum!

Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow

To Catch a Thief: Cultural Property Loss and Museums

Opening Doors & Reaching Outside Walls

Making Your Research Come to Life! Teaching with Music

Conference Ends

Historic Washington, D.C. Estates Tour George Washington’s Distillery & Gristmill

Tour of Blair Inc. — Producer of Custom Exhibits and Environments

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HILTON MARK CENTER MAP

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History’s Table Faux Period Foods

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Quatrefoil Associates

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Willis Fine Art

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Redmon Group, Inc

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Cortina Productions

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Goosepen Studio & Press

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Four Colour Print Group

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Keith Fabry Reprographics

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Studio Displays, Inc

Northeast Document Conservation Center

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Cinébar Productions

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Hollinger Metal Edge

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Flourish Creative, LLC

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Virginia Association of Museums

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Virginia Conservation Association/ Washington Conservation Guild

Spacesaver Systems, Inc

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U.S. Art Company, Inc

Blair, Inc

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Capitol Museum Services, of Capitol Exhibit Services, Inc

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Gaylord Bros.

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MBA Design & Display Products Corp

Tour-Mate Systems

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Charlotte Van and Storage

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Museum Rails

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HealyKohler Design

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Virginia War of 1812 Commission

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CrowdTorch by Cvent

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Lighting Virginia

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Glavé & Holmes Architecture

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GROPEN, Inc

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Highway Information Media, LLC

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Keytex Energy

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Stumpf & Associates

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The Donning Company Publishers

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VAM conference registration opens at the conference hotel from { 2:00 p.m. – 5:00 p.m. }

*9:00 a.m. – 3:00 p.m.

*5:30 p.m. – 7:30 p.m.

Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future?

Scholarship Fundraiser, DEA Museum

Co-Sponsored by Historic House Museum Consortium and VAM SOLD

OUT!

Join us at the Drug Enforcement Administration (DEA) Museum in Arlington to see their newly renovated exhibit space. We’ll have lots of networking and fun, all while supporting the future of the museum field through VAM conference scholarships. $50 fee goes toward supporting VAM’s ability to offer conference scholarships each year. First-time scholarship reception attendees will receive two free tickets to the International Spy Museum (while supplies last). Heavy hors d’oeuvres and drinks provided. *If you would like to carpool, meet in the lobby at the Hilton Mark Center at 5:00 p.m. Sponsored by Capitol Museum Services, a division of Capitol Exhibit Services, Inc.

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FABRICATION hi bi E ts Environments

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Visit Us in Booth 16 / 17 • Design Support • Custom Fabrication • Graphics Production • Direct-to-Surface Printing • Interactive Media • Computer Animation • Exhibit Installation • Project Management

INSTALLATION

7001 LOISDALE ROAD, SPRINGFIELD, VA 22150 703.922.0200 www.blairinc.com

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Conference registration opens { 9:30 a.m. – 5:30 p.m. }

War of 1812 Mobile Scavenger Hunt This is a great way to start off your Sunday morning in Alexandria. You just need a smart phone! Meter parking free on Sundays. Stroll the streets of Old Town with your smartphone to uncover clues to historic spots that witnessed the British invasion of 1814. Sponsored by the Office of Historic Alexandria. Download the Scavenger Hunt at: myoncell.mobi/quest/play.php?gameId=1130 Activity recommended for Sunday morning – though can be done anytime! It’s on your own and free.

*9:00 a.m. – 12 p.m. War of 1812 Guided Bike Tour Start your day with a 10-mile guided bike tour of sites associated with Alexandria’s surrender to British Captain Gordon on August 29, 1814. Hear narratives from people involved in the events leading up to and following the surrender. The ride is sponsored by the Office of Historic Alexandria, Bike and Roll Alexandria, and the Alexandria Bicycle and Pedestrian Advisory Committee. Carpool from the Conference Hotel to the Alexandria Waterfront, where you will be able to rent a bike and helmet. Fitness level: street cycling and steep hills. *Gather in the hotel lobby at 8:30 a.m. to carpool, or meet at 9:00 a.m. at Bike and Roll, One Wales Alley in Old Town. 3-hour, 10-mile ride with street cycling, hills, and a lunch stop. Discounted bike rental with helmet ($16/bike). Space is limited, reservations are required.

10:00 a.m. – 12 p.m. VAM Governing Council Meeting PAGE No.

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All members are welcome to join the Governing Council bimonthly meeting. Room: Cherry

1:00 p.m. – 4:30 p.m. Leadership Program Opening Doors: Exploring New Partnerships This year’s leadership program will look at innovative ways that museums can open their doors to new partnerships and new roles in their communities. The format will include a lot of open discussion, so come and enjoy the company of your fellow senior managers, and end the afternoon with a wine and cheese networking reception. Moderator: Randy Holmes, Senior Principal and President, Glavé and Holmes Architecture Speakers: Eric App, Director of Operations, Museum of the Confederacy; Tricia Edwards, Head of Education, Lemelson Center for the Study of Invention & Innovation, National Museum of American History, Smithsonian Institution. Room: Terrace Pre-Registration Required Sponsored by Glavé and Holmes Architecture

Conference Workshop 1:00 p.m. – 4:30 p.m. Reconstructing the Original Social Network: Creating Educational Programs Using Archival and Primary Sources Many museums open their doors to Millenials and members of Generation Z by meeting them online where they are most comfortable; however, museums shouldn’t overlook the rich resources found in their own collections for inspiration. This three-hour interactive workshop will feature discussions and activities showcasing how artifacts and archives can be used to create educational programming for this younger audience. Hampton Roads Naval Museum’s “From Home Front to Battlefront: World War II Letter Writing” program will serve as a successful example for a lively discussion and hands-on activity. Speakers: Matthew Eng, Digital Content Developer, Naval Historical Foundation; Kasey Greer, Doctoral Candidate, History, George Mason University. Room: Birch


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THE CAREER CENTER Explore job listings, career resources, and more at our Career Center! The Center opens at 1:00pm on Sunday and runs throughout the conference in the Laurel room. Sponsored by Quinn Evans Architects

CONCURRENT SESSIONS No.1 1:00 p.m. – 2:30 p.m. Planting the Roots of STEM Just About Anywhere: How Museums of Any Type Can Use the History of Science as a Portal to STEM History shows us that STEM is not a new idea! The history of science can be a vehicle by which almost any site can use its existing history-based mission to tap into STEM without becoming a “science museum.” Learn about a longstanding school-museum partnership that uses living history to introduce the “roots” of STEM at all types of museums and historic sites. Take part in a lively discussion featuring hands-on demonstrations, collections, and student living history performers, and leave inspired and armed with proven resources and curriculum. Speakers: Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Dean Howarth, Physics & Living History Teacher, McLean High School; Lilla Vekerdy, Head of Special Collections, Smithsonian Institution Libraries’ The Dibner Library of the History of Science and Technology; Student Reenactors from McLean High School Living History Program Project Enlightenment. Room: Arbors

Get Q’d Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement Mobile communication users will discuss the latest and greatest tools, trends, and techniques for providing interpretive content and interaction at museums through mobile devices. Learn how to build mobile technology into your educational programs and develop a mobile strategy that will enhance your guest’s experience. Hear best practices of successful mobile audio tours, QR codes, interactive surveys & games, smartphone apps and mobile tour websites. Share your experiences and join colleagues to discuss effective mobile programs in the fastpaced world of mobile technology.

One of the most important projects that collecting institutions need to accomplish is to create a disaster plan, but unfortunately it’s one of the last things tackled. Don’t wait until an emergency strikes and your site and collection are put at risk. Learn from experts in the field about the free and easy-touse dPlan online disaster plan template to get started on your disaster planning process today! Speaker: Kathy Garrett-Cox, Collections Manager, Maymont Room: Beech

Documenting Reston’s History: A Unique Collaboration of Museum, Government Entity, and Filmmaker A successful collaboration will celebrate Reston’s 50th anniversary and founder Robert E. Simon’s 100th birthday in April 2014. The Reston Museum and the Reston Community Center collaborated to support production of a documentary film by Storycatcher Productions, an award-winning local filmmaking company. As part of this collaboration, the museum provided access to archival materials from its collection, helped recruit volunteers, and acted as the fiscal agent for receiving donations for the film. The Reston Community Center helped both the film and the museum with funding. This session will explain this new collaboration among a small non-profit museum, government agency, and private company; discuss lessons learned; and preview clips from the film that will premiere in April. Speakers: Leila Gordon, Executive Director, Reston Community Center; Lynn Lilienthal, Immediate Past Chair, Reston Historic Trust Reston Museum; Shelley S. Mastran, Chair, Reston Historic Trust, Reston Museum; Rebekah Wingert-Jabi, Filmmaker, Storycatcher Productions. Room: Aspen PAGE No.

Speakers: Kevin Dooley, Vice President of Market Development, OnCell; Nikki Graves Henderson, Executive Director, Tinner Hill Heritage Foundation; Rob Orrison, Historic Site Operations Supervisor, Prince William County Historical Preservation Room: Juniper

Disaster Plans – Learn How to Use the dPlan Online Template to Make Disaster Planning Approachable

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2:30 p.m. – 3:30 p.m. Sneak Peek Break in the Exhibit Resource Hall; Silent Auction Opens

Oral Histories & Visual Culture: Arts and Diversity in the Community Museum

Room: Plaza Ballroom

How can a range of historical and artistic media contribute to an appreciation of cultural diversity within local communities and the state at large, and how can they be sustained and shared beyond the exhibition? Hear of the processes and successes of two recent installations highlighting the African American communities of Lexington and Portsmouth. These centrally relied on the recording, formatting, and presentation of oral histories, as well as visual media (original oil paintings, historic photographs, and video displays).

CONCURRENT SESSIONS No.2 3:30 p.m. – 5:00 p.m. Creative Collections-Based Research So you’ve cataloged your collection…but can you learn more through research? Sometimes good, old-fashioned archival research can shed light on various aspects of material culture; other times, new technologies can provide exciting avenues for investigation. Presenters will highlight case studies of objectbased research from their museum collections, showing how you can begin to think creatively about researching items in your collections, and use the results to generate publicity. Speakers: Alden O’Brien, Curator of Costume & Textiles, DAR Museum; Catherine Wright, Curator, Museum of the Confederacy. Room: Aspen

Museums: Open During Construction In a facilitated discussion with hands-on activities, panelists from Jamestown-Yorktown Foundation and the Chrysler Museum of Art will share strategies they’ve used to bring visitors in the door and keep them engaged while their museums are undergoing renovation and construction. Take away ideas that will put your museum in the news, promote continued giving, and build support for the day when the construction fences come down! Speakers: Anne Corso, Director of Education and Public Programs, Chrysler Museum of Art; Chris Daley, Historic Clothing Manager, Jamestown-Yorktown Foundation; Homer Lanier, Acting Director of Museum Education Services, Jamestown-Yorktown Foundation. Room: Arbors

Speakers: Mae Breckenridge-Haywood, President, African-American Historical Society of Portsmouth; Dr. Beverly Tucker, Trustee, Historic Lexington Foundation; Eric Wilson, Executive Director, Rockbridge Historical Society. Room: Juniper

Visualizing Museums and Collections: From Virtual to Tactile A host of new technologies are emerging that allow for the visualizations of museums’ collections and historic sites in new and exciting ways. Examples include: Google’s 360 degree interior street photography, 3D virtual models of structures and artifacts, virtual reality environments, 3D scanning of existing sites and artifacts, and 3D printing. This panel will explore these technologies, discuss best practices and address the barriers to entry. The panel consists of experts from the academic, non-profit and private sectors who will share the lessons that they have learned over the years applying these technologies towards practical ends and present exciting examples being used today. Speakers: Matthew Gibson, Director of Digital Initiatives, Virginia Foundation for the Humanities; Peter Hedlund, Web Programmer, Encyclopedia Virginia; Will Rourk, Information Visualization Specialist, Digital Media Lab, University of Virginia; Davis Wildman, Principal, Newland Group, LLC. Room: Beech

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5:00 p.m. – 6:30 p.m.

9:30 p.m. – ?

Welcome Reception in the Exhibit Resource Hall

Hospitality Suite

Join us in the exhibit resource hall for hors d’oeuvres, and open bar, and lots of opportunities to network with your colleagues and our exhibitors.

Join us for snacks, drinks, and great fun and networking. Don’t miss this casual opportunity to spend time with colleagues from across the state — everyone is invited and the event is free!

Room: Plaza Ballroom

Room: 2909

Sponsored by Willis of New York, Inc.

Sponsored by Cinebar Productions, Inc.

*6:30 p.m. – 9:30 p.m. A Progressive Celebration and Tour of Historic Alexandria “Alexandria is beyond all comparison the handsomest town in Virginia and indeed is among the finest in the United States.” • The Duc de La Rochefoucauld, 1796 Enjoy three centuries of history in three hours! Eat, drink, and experience seven historic sites in one night with historic Old Town Alexandria as your backdrop. Buses will operate in a continuous loop so you can enjoy at your own pace the Alexandria Black History Museum, Lee-Fendall House, The Lyceum: Alexandria’s History Museum, Friendship Firehouse, Carlyle House Historic Park, Gadsby’s Tavern Museum, and the Stabler-Leadbeater Apothecary Museum. Entertainment and light refreshments will be offered throughout the night. Pre-Registration Required *Buses depart the conference hotel starting at 6:30 p.m.

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Conference registration opens { 7:30 a.m. – 5:00 p.m. }

CONCURRENT SESSIONS No.3 9:00 a.m. – 10:00 a.m.

11:00 a.m. – 12:30 p.m.

Copyright Crash Course

Is Your Mission on Target?

Copyright is an important yet misunderstood issue, and following the response of VAM’s successful “Legal Issues in Museums” workshop of 2013, we are incorporating a special session to discuss just this topic into this year’s conference itinerary. Bring your copyright questions and join us for an illuminating conversation with Walt Lehmann, Managing Partner of Lehmann Strobel PC, which has provided legal and business affairs services to artists and cultural organizations around the world for over 17 years.

Does your mission statement reflect the current work you’re doing and the audiences you’re serving? Find out what makes a strong mission statement according to the Characteristics of Excellence for US Museums. Discover the core elements of a mission statement and get tips to avoid the common problems with mission statements.

Speaker: Norman Burns, Executive Director, Maymont; Walter G. Lehmann, Managing Partner, Lehmann Strobel PC. Room: Terrace

10:00 a.m. – 11:00 a.m. Coffee Break in the Exhibit Resource Hall Room: Plaza Ballroom Sponsored by Quatrefoil Associates.

Speakers: Michael H. Henry, Site Administrator, Colvin Run Mill Park; Jim Mackay, Director, The Lyceum; Martha Sharma, Accreditation Program Officer, American Alliance of Museums. Room: Birch

Five Design Ideas Every Museum Professional Should Know Coming out of a recession, museums, historic sites, and cultural properties have been challenged. But regardless of budget or size, understanding key elements of design and how visitors perceive your space is important to effective operation. This session will talk about five design ideas for your facility that should be a part of current operations and future planning, and relate them to current trends in museum operations. Speakers: Steven Blashfield, AIA LEED AP, Senior Associate, Director of Cultural Studio, Glavé & Holmes Architecture; Randy Holmes, Senior Principal and President, Glavé & Holmes Architecture; Rhonda Tyson, Exhibit and Design Manager, Jamestown-Yorktown Foundation. Room: Beech

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Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions

The Traditional Guided Tour in the 21st Century House Museum

You don’t have to have a big budget to care for your collection. Learn from experts in the field who have created museum storage on the smallest of budgets. The presenters will share images, stories, and ideas for inexpensive storage units, shelving, and containers. Come away learning how to achieve acceptable museum storage standards for your objects using everyday items and a little creativity.

A guided tour is still an essential part of the historic house museum experience. While some may argue that this is a dated interpretive technique, others find it a valuable and personal way to learn about history and a historic site. Learn from three museums, of varying size, about their recent innovations to the traditional guided tour that enhance the visitor experience and leave them wanting even more!

Speakers: Mary LaGue, Registrar, Taubman Museum of Art; Alyson Rhodes- Murphy, Curator of Collections, Henrico County; Jody Ullman, former Collections Manager, Virginia Living Museum; Kimberly Watson, Collections Manager, Longwood Center for the Visual Arts.

Speakers: Gretchen Bulova, Director, Gadsby’s Tavern Museum; Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Callie Hawkins, Associate Director for Programs, President Lincoln’s Cottage; Gary Sandling, V.P. of Visitor Programs and Services, Monticello. Room: Arbors

Room: Juniper

Powerful Partnerships Rather than compete for the same target audience of social studies teachers, three museums – The Fed Experience, Historic Tredegar, and the Virginia War Memorial - created a joint program called the Riverfront Museum Crawl and capitalized on the opportunity to share resources and locations. As a result, they were able to reach a broader audience, not only for the duration of the program but also over the course of the following school year as teachers scheduled field trips for their students. Learn about their lasting successes and ideas for replicating that success in your museum. Speakers: Angela Gimby, Economic Education Specialist/Exhibit Specialist, The Fed Experience, Federal Reserve Bank of Richmond; Sean Kane, Education Coordinator, American Civil War Center at Historic Tredegar; Candice Shelton, Education and Visitor Services Director, Virginia War Memorial.

12:30 p.m. – 2:00 p.m. Lunch with the Exhibitors Join us for lunch served in the exhibit resource hall. Chat with exhibitors while you grab a bite to eat. We’ll have tables set up nearby for those who wish to meet with an affinity group during this time. VAM Certificate students, Virginia Africana, and VAM’s Membership Committee are among the groups meeting. Room: Plaza Ballroom; Affinity Tables located in Terrace Sponsored by Blair, Inc.

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BE SURE TO SAVE THE DATE!

VAM 2015

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Ash-Lawn Highlands | Kluge-Ruhe Aboriginal Art Museum | Fralin/UVA Art Museum | George C. Marshall Foundation | Marine Corps Heritage Foundation Monticello/Thomas Jefferson Foundation | National D-Day Museum | National Sporting Library Museum | Yellowstone Park Foundation


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CONCURRENT SESSIONS No.4 2:00 p.m. – 3:30 p.m. Trends in Philanthropy

Getting Girl Scouts to Your Museum

Learn from experts with over 30 years of experience in fundraising about what motivates donors to give, plus glean insights on the latest data on volunteerism, recent numbers on online giving, trends on high-net worth giving, and the differences in giving by generation. Attendees will also participate in a Q&A session and hear about the recent Giving USA 2013 data, the nation’s longest-running study on philanthropy researched and written by The Lilly Family School on Philanthropy at Indiana University.

Girl Scouts are always looking for things to do; you just need to know how to reach them! Learn how to work with your local council to attract Girl Scout troops, understand the basic Girl Scouting structure, and learn about recent changes in Girl Scout badges and the introduction of Journeys. You’ll leave prepared to offer programs Girl Scout troops will be clamoring to sign up for!

Moderator: Charles A. Coulcomb, Chief Administrative Officer, Virginia Holocaust Museum. Speaker: Keith Curtis, Founder & President, The Curtis Group. Room: Juniper

Twitter 2.0: Not Your Grandmother’s 140 Characters So your museum is on Twitter, now what? This session will cover how to creatively use your content on this platform, expand your reach through Twitter socials, and learn how to measure and see the power of 140 characters. Speakers: Elissa Frankle, Social Media Strategist /Community Manager, U.S. Holocaust Memorial Museum; Sarah Heffern, Associate Director, Social Media Strategy, National Trust for Historic Preservation; Liz Williams, Assistant Director, Gadsby’s Tavern Museum. Room: Beech

Don’t Close the Door: Understanding & Utilizing the General Facility Report The General Facility Report (formerly known as Standard Facility Report) is a document that every institution should complete, and not just for lending requirements. The overall best use of the facility report is that all details about an institution are kept in one document. It is an excellent tool to have available if an institution wishes to expand or renovate; it is used by insurance companies to gauge an institution for coverage; and it is used as part of your emergency planning. It is also valuable to help you understand your facility’s physical specifications.

Speakers: Tracy Bryan, Site Manager, Virginia House; Brigid Howe, Manager, Program Services Girl Scout Council of the Nation’s Capital, Michele Longo, Curator of Education, Gadsby’s Tavern Museum and Stabler-Leadbeater Apothecary Museum. Room: Arbors

The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object Creating and implementing a strategic plan helps an organization identify methods and allocate resources to better carry out its mission, not to mention meet the needs of funders who require that grantees have a strategic plan and are able to carry it out. Participants will benefit from learning how to embrace ‘The Plan’ and get staff and board engaged. The panel discussion will include an overview of strategic planning, the perspective of a major funder, and the experience of a successful (and ongoing) implementation. Speakers: Laurie Baty, Deputy Director, National Capitol Radio & Television Museum; Liz Maurer, Director, Re-Living History and Director of Programs, National Women’s History Museum; Steve Shwartzman, Senior Program Officer, Institute of Museum & Library Services; Max van Balgooy, President, Engaging Places, LLC. Room: Aspen

3:30 p.m. – 4:00 p.m. Coffee Break in the Exhibit Resource Hall Room: Plaza Ballroom Sponsored by Hollinger Metal Edge.

Speakers: Darlene A. Bialowski, Principal, Darlene Bialowski Art Services, LLC; Wendy Jessup, President & Conservator, Wendy Jessup & Associates.; Jeff Minett, Senior Vice President, Huntington T. Block Insurance Agency, Inc. PAGE No.

Room: Birch

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CONCURRENT SESSIONS No.5 4:00 p.m. – 5:30 p.m. The Keys to Unlocking Doors of Major Donors Do major donors seem unreachable? Museum and philanthropy experts share their keys to success in reaching major donors based on the N.C. Museum of Natural Sciences’ two major campaigns and annual campaign experience. Learn the steps to build a major donor program and get motivated with interesting visuals, useful guidance, and take-home examples you can put to use to reach and excite potential donors. Enthusiasm, knowledge and dedication combine to bring about results in this engaging session as well as in your own museum’s philanthropic endeavors. Speakers: Allan Burrows, President, Capital Development Services; Dr. Betsy Bennett, Director (Retired), N.C. Museum of Natural Sciences. Room: Aspen

Condition Reporting Basics This session will provide both new and seasoned collections professionals with the basic skills to write an effective condition report. Tips and suggestions will be presented to organize and write a concise report using proper terminology while focusing on specific object groups. Panelists will also discuss the role a condition report can play in claims due to damage to an object. Speakers: Rachel Conley, Collections Management Specialist, The Mariners’ Museum; Molly Grimsley, Exhibits Registrar, National Portrait Gallery; Rebecca Rose, Registrar, Virginia Historical Society. Room: Beech

How and Where Do We Educate: The Scope & Strategies of Museum Educators Museum educators wear different hats, drawing on different methods and approaches, and have to adjust their programs and practice to diverse audiences and institutional capacities. Panelists from Monticello, American Shakespeare Center, and the Rockbridge Historical Society will compare and contrast their experiences in institutions of different scope and mission. Participants will discuss and learn how these parallel but distinctive programs and toolkits can be used to reach audiences from traditional school group to tourists. Speakers: Sarah Enloe, Director of Education, The American Shakespeare Center; Linnea Grim, Hunter J. Smith Director of Education and Visitor Services, Monticello; Eric Wilson, Executive Director, Rockbridge Historical Society. Room: Juniper

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Staff Development: How to Train without Lecturing Learn how to create and facilitate training sessions for your museum educators, volunteers, colleagues, and yourself -with limited resources! Find out how four different institutions, instead of lecturing, use hands-on activities, active discussions, writing exercises, mentors, and field trips to other museums as training tools. Then, during a facilitated discussion, attendees will be encouraged to share their approaches to and ideas for interactive trainings with their own staff. Speakers: Samantha Dorsey, Curator, City of Bowie Museums; Lara Marks Finder, School & Youth Groups Coordinator, National Building Museum; Liz Lloyd, Manager of Interpretive Resources and Educator Programs, Corcoran Gallery of Art; Anne Taylor, Director of Interpretation, Corcoran Gallery of Art; Allison Titman, Assistant Director and Curator, Hammond-Harwood House. Room: Arbors

Meeting Your Museum’s Public Relations Goals through VAM’s Top 10 Endangered Artifacts Program Learn about how VAM’s wildly popular Virginia’s Top 10 Endangered Artifacts program can bolster the public’s awareness of and interest in your institution. Museums that have nominated to VAM’s Top 10 program have consistently reported that participation has opened new doors with the media, the visiting public, and even with potential donors and volunteers. Hear from sites that have successfully leveraged their participation (or Top 10 honor) to gain media coverage, launch research, and raise funds to support their artifact’s conservation. Speakers: Christina E. Newton, Assistant Director, Virginia Association of Museums; Margaret Smith, Director, Kluge-Ruhe Aboriginal Art Collection of UVA; Heather Widener, Communications Director, Virginia Association of Museums; Sarah Whiting, Executive Director, St. John’s Church Foundation Room: Birch


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5:30 p.m. – 7:00 p.m.

* 7:00 p.m. – 10:00 p.m.

Evening Reception in the Exhibit Resource Hall

An Evening at George Washington’s Mount Vernon

Join us in the exhibit resource hall for hors d’oeuvres, and open bar, and lots of opportunities to network with your colleagues and our exhibitors.

“No estate in United America is more pleasantly situated than this…” • George Washington, December 12, 1793

ROOM: Plaza Ballroom

6:45 p.m. Silent Auction Closes Last call for bids at 6:30 p.m. Silent Auction check-out will take place Tuesday morning from 9:00 a.m. – 12:00 p.m. There is NO Silent Auction check-out on Monday evening.

This rare evening at the most visited historic home in America begins with a sneak preview of the newly opened Fred W. Smith National Library for the Study of George Washington. Following a successful capital campaign of over $106 million, this stateof-the-art facility will safeguard original Washington books and manuscripts and serve as a center for scholarly research, leadership training, and educational outreach. During a heavy hors d’oeuvre reception in the lobby of the Donald W. Reynolds Museum and Education Center, exclusive access to Mount Vernon’s 23 galleries and theaters will be provided. To end the evening, private tours of Washington’s beloved Mansion will be offered followed by a memorable toast on the East Lawn overlooking the scenic Potomac River. Pre-Registration Required. *Buses depart the conference hotel starting at 7:00 p.m. (the last bus departs at 7:45) SOLD

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Silent Auction check-out will be held from 9:00 a.m. – 12:00 p.m. { At the Registration Desk }

7:30 a.m.

9:00 a.m

Circuit Walk

Keynote Presentation: The FBI Art Squad: On the Case

Meet in the hotel lobby. $20 donation to VAM’s Circuit Riders is the registration fee to walk, or sign up as a “sleepwalker” and donate $30! The walk is a shine-only event. Donations will not be refunded in the case of rain. Energize your day with a fun, early morning walk with VAM colleagues all while supporting VAM’s ‘Circuit Riders’ program that provides a mini-collections assessment to small and mid-sized museums. Each Circuit Rider visit costs $500, so whether you stay in bed and support the program at the $30 level or register to walk for $20, your donation will help us keep our successful program thriving and serving collecting institutions throughout Virginia and Washington, DC. Sponsored by Tracy Gillespie, in honor of Jeanne Niccolls’ many years of service to the Virginia museum community.

Keynote Speaker: Gregg Horner, FBI Art Squad Gregg S. Horner has been a Special Agent with the FBI since 1995. Since becoming a member of the FBI Art Crime Team, Special Agent Horner has worked with the Government of Bolivia to repatriate Colonial Cuscovian Ecclesiastical paintings; the Durham, England Constabulary to recover and repatriate a first printing of a Shakespeare First Folio stolen from the University of Durham, Cosin Library; the Mesa, Arizona Police Department in the recovery and return of a stolen early printing of the Book of Mormon; and worked in concert with the OSS (Office of Strategic Services) Society to recover and return uniforms and artifacts stolen from the family of General William “Wild Bill” Donovan, a Congressional Medal of Honor recipient who is considered by many to be the founding father of today’s CIA. He has also advised museums in security and collections stewardship matters. The Keynote session will include the VAM Business Meeting, Certificate in Museum Management Graduation, and brief remarks by Ford W. Bell, President, American Alliance of Museums; Honorable William Euille, Mayor of Alexandria; Honorable James B. Moran, 8th District House of Representatives. Room: Plaza Ballroom Sponsored by Stumpf & Associates.

10:30 a.m. – 11:00 a.m. Coffee Break Sponsored by Dorfman Museum Figures PAGE No.

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Quatrefoil Creating innovative and unforgettable museum experiences for nearly 25 years.

Visit us in Booth #3 Master Planning Design MultiMeDia interactives Fabrication www.quatrefoil.com 301-470-4748 Laurel, MD

Woman Adorned: Transcending Time, Transforming Culture Opened November 2013 Fredericksburg Area Museum & Cultural Center (Curator: Dr. Lauranett Lee, Virginia Historical Society)

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CONCURRENT SESSIONS No.6 11:00 a.m. – 12:30 p.m. Advocacy: You Are the Voice of Your Museum! You are the best person to promote and advocate for your museum’s funding and needs. Attend this special opportunity to learn tips and strategies for effective advocacy directly from local, state, and federal elected officials, including a member of the Virginia House of Delegates and a staffer to a Member of Congress. The session will be informative, fun, and motivating. Speakers: Gretchen Bulova, Director, Gadsby’s Tavern Museum; Honorable David Bulova, Virginia House of Delegates; Tim Aiken, Legislative Director for Congressman James Moran 8th District House of Representatives. Room: Aspen

Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow In Virginia and the rest of the nation, the last 30 years have seen huge growth in the number of higher education degrees related to museum work. Whether called applied history, historic preservation, museum studies, or something else, these programs have introduced a large number of highly-trained graduates into a job market that is often static at best. This session will discuss the current status and future possibilities of museum studies with panelists from three Virginia schools. Speakers: Patricia A. Hobbs, Associate Director & Curator University Collections of Art & History, Washington and Lee University; Margaret Lindauer, Associate Professor, Interim Department Chair & Museum Studies Coordinator, Virginia Commonwealth University; Barbara Rothermel, PhD., Director, Daura Gallery at Lynchburg College; Cristina Turdean, Assistant Professor of Historic Preservation, University of Mary Washington. Room: Birch

To Catch a Thief: Cultural Property Loss and Museums The theft of major artwork displayed in museums is not only publicized in the media but at times glamorized, but in reality, the effects to institutions can be profound. While the loss of artwork is thankfully rare, no institution that maintains a collection is immune to theft or the aftermath of such an event. Join colleagues from The Mariners’ Museum, the Preservation Society of Fells Point, and the Federal Bureau of Investigation who will discuss their experiences with theft, both internal and external, the lessons learned, and tips to prevent such loss. Speakers: Gregg Horner, Special Agent, FBI Washington Field Office (also our conference keynote speaker); Heather Kajic, Chief of Collections Management, U.S. Holocaust Memorial; Ellen Von Karjan, Director, Preservation Society of Fells Point; Jeanne Willoz-Egnor, Director of Collections Management & Curator of Scientific Instruments, The Mariners’ Museum. Room: Juniper

Opening Doors & Reaching Outside Walls As school field trip budgets continue to be cut, cultural institutions need to be creative about fulfilling their missions of education and outreach. Learn from The Mariners’ Museum, Virginia Historical Society, and Virginia Public Media Station WHRO about ways they’ve moved beyond the traditional walls and into classrooms across Virginia (and the nation) through award-winning technological programs that meet the needs of teachers as well as addressing state and national standards. Speakers: Brian Callahan, Education Officer, WHRO; Evan Liddiard, Jr., Senior Education Specialist, Virginia Historical Society; Anne Marie Millar, Director of Education, The Mariners’ Museum. Room: Beech

Making Your Research Come to Life! Teaching with Music Curious about how to jazz up your exhibition and educational programming? Leave the conference with inspiring ideas that go beyond the every-day. Hear from researcher, curator, and musician, Gregg Kimball, as he shares fascinating stories about interpreting a variety of historical topics with period music. Cluny Brown, a former museum educator and current teacher in Virginia will also discuss the uses of period music in interpretation. The Broad Street Ramblers will perform examples of period music. The session will not only feature music that will leave you with your toes tapping, but also teach you the practical path to finding a person, place, or thing from your area and turn it into a lively and educational presentation! PAGE No.

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Speakers: Dr. Gregg Kimball, Director of Public Services and Outreach, Library of Virginia; Cluny Brown, Teacher, Highland Springs High School. Performers: Ron Curry, Michael Lawrence. Room: Arbors


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12:30 p.m. CONFERENCE CONCLUDES POST-CONFERENCE OPPORTUNITIES 12:30 p.m. – 4:30 p.m.

1:00 p.m. – 4:00 p.m.

Historic Washington, D.C. Estates Tour

Behind-the-Scenes Tour of Blair, Inc. — Producer of Custom Exhibits and Environments

Optional Tour: $30/person (bus transportation and boxed lunch en route included). Buses depart from the hotel at 12:30. Join your peers for a curatorial-guided tour of three of Washington’s most historic estates—Anderson House, Dumbarton House, and Tudor Place. Explore the collections of these architectural gems, which encompass something for all history-lovers: the building of the new nation, the War of 1812, the Civil War, and the grandeur of the Gilded Age. End your conference attendance with a complimentary glass of wine with your colleagues in the intimate gardens at Dumbarton House and return to work refreshed and revitalized Wednesday morning!

Optional Tour: Free. Stop by on your way out of town! Conveniently located off I-95 South just outside the Beltway at 7001 Loisdale Road, Springfield VA 22150. More information at www.blairinc.com. Tour Blair’s full-service fabrication and graphics facility and learn first-hand how custom exhibits are produced. Refreshments provided. Shuttle service available from host hotel.

Registration required.

1:00 p.m. – 4:00 p.m. George Washington’s Distillery & Gristmill Optional Tour: Free. Transportation is on your own — stop in on your way home! The Distillery and Gristmill is located at 5513 Mount Vernon Memorial Highway, Alexandria, VA 22309. After nearly a 200-year hiatus and a multi-million dollar reconstruction, George Washington’s Distillery & Gristmill are back in business — producing grain products powered by a 16-foot waterwheel and the same rye whiskey that made the Founding Father the nation’s most successful whiskey producer in the years after his presidency. Located at the original site with cutting-edge 18th-century technology, explore what made Washington our “entrepreneur-in-chief!”     

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Over the past 25 years The Curtis Group has worked with nearly 150 nonprofits, many of them arts and cultural organizations across the Commonwealth of Virginia. We are a member of the Giving Institute, an organization dedicated to the ethical practice of fundraising. Our team is small enough that you work directly with the principals, but large enough to have a national presence and perspective. n

Fundraising planning studies

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Board development and training

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Campaign counsel and management

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Capacity-building counsel

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Strategic planning and retreats

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757.496.2224 | www.curtisgroupconsultants.com Facebook.com/thecurtisgroup PAGE No.

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Twitter.com/thecurtisgroup


Interpretive Planning historic preservation exhibit design architecture wayfinding graphics maps web

ROBERT RUSSA MOTON MUSEUM

WINNER • Southeastern Museum Conference Exhibition Competition • Excellence In Education Award from Preservation Virginia

235 North Market St. Petersburg, VA 23803 804.722.1667 terry@studioammons.com

At Glavé & Holmes Architecture, we create exceptional environments to elevate the human spirit. Whether you want to build for a new vision, refresh an existing property, or plan for the future, our team of architects and interior designers continuously produce outstanding results and satisfied clients.

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2101 East Main Street, Richmond, Virginia 23223 | (804) 649-9303 | www.glaveandholmes.com photo: The Robert H. Smith Center at Montalto, Charlottesville, Virginia

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PLANNING

RESEARCH

Preliminary conceptual rendering of the new permanent exhibits coming to the Valentine Richmond History Center in fall of 2014. PAGE No.

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EXHIBITS

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The Virginia Association of Museums would like to thank all of our sponsors and the following individuals who have contributed to the success of this conference:

CONFERENCE SPONSORS

CONFERENCE PROGRAM COMMITTEE

Blair, Inc.

Trish Balderson Colonial Williamsburg Foundation

Capitol Museum Services, a division of Capitol Exhibit Services, Inc. Cinebar Productions, Inc. Color-Ad, Inc. Cortina Productions CrowdTorch by Cvent, Inc. Dorfman Museum Figures Glavé & Holmes Architecture Gropen, Inc.

Jamie Bosket George Washington’s Mount Vernon Ken Cline Redmon Group, Inc Charles A. Coulomb Virginia Holocaust Museum Kerry Anne Dahm

HealyKohler Design

Diane L. Dunkley

Hollinger Metal Edge

Mary Steed Ewell

International Spy Museum

Elaine Hagy McFadden Virginia Historical Society

Markel Artworks Museum Framing Museum Rails Quatrefoil Quinn-Evans Architects StudioAmmons Stumpf & Associates The Design Minds, Inc. Tracy Gillespie Willis of New York, Inc.

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Barbara Batson Library of Virginia

Tracy Gillespie Aldie Mill Historic Park, Northern Virginia Regional Park Authority

CONFERENCE LOCAL ARRANGEMENTS COMMITTEE Jamie Bosket, Co-Chair George Washington’s Mount Vernon Gretchen Bulova, Co-Chair Gadsby’s Tavern Museum Kathryn Blackwell Colvin Run Mill, Fairfax County Park Authority Fran Bromberg Alexandria Archaeology John Christianson Lee-Fendall House Museum Karen Daly Dumbarton House Audrey Davis Alexandria Black History Museum Sean T. Fearns DEA Museum & Visitors Center Lauren Gleason Stabler-Leadbeater Apothecary Museum

Debbie Hall Martinsville-Henry County Historical Society

Susan Hellman Carlyle House

Nancy Hayward George Washington’s Mount Vernon

Michele Longo Gadsby’s Tavern Museum

Jean LeNoir Langford Appomattox Regional Library System

Liz Maurer National Women’s History Museum

Kristin Lloyd The Lyceum, Alexandria’s History Museum

James C. Mackay The Lyceum/Alexandria’s History Museum

Jeanne Niccolls Consultant

Paul Nasca Alexandria Archaeology

Ann Reid Scotchtown

Rob Orrison Prince William Historic Preservation

Whitney Alexandra Jones Robertson Consultant

Ruth Reeder Alexandria Archaeology

Gary Sandling Monticello

Rebecca Super Prince William Historic Preservation

Jana Shafagoj Morven Park

Mark Whatford Gunston Hall Plantation

Mary Wheeler

Liz Williams Gadsby’s Tavern Museum

Eric Wilson Rockbridge Historical Society

Helen Wirka Carlyle House


VAM STAFF Jennifer Thomas Executive Director Christina E. Newton Assistant Director Heather Widener Communications Director Su Thongpan Bookkeeper

VAM COUNCIL President Tracy J .Gillespie Aldie Mill Historical Park, NVRPA Vice President, Planning & Resources Al Schweizer Children’s Museum of Virginia Vice-President, Programs Gary Sandling Monticello Secretary Anna Holloway The Mariners’ Museum

Director, Southern Region April Cheek-Messier National D-Day Memorial Director, Mountain & Valley Eric S. Wilson Rockbridge Historical Society Director, District of Columbia Karen L. Daly Dumbarton House, NSCDA Director, Art Debi Gray Virginia Museum of Contemporary Art (MOCA) Director, Historic House Museums/Sites Robert Orrison Ben Lomond Historic Site / Bristoe Station Battlefield Park Prince William County Historic Preservation

Immediate Past Presidents Scott H. Harris James Monroe Museum and Memorial Library John Verrill Early American Industries Association

Ex-officio Members Robert C. Vaughan Virginia Foundation for the Humanities Robin Nicholson Virginia Museum of Fine Arts

Director, History Eric App The Museum of the Confederacy Director, Nature, Science & Planetaria Don Buma Norfolk Botanical Garden Director, Specialized Audience Interests Dana Puga The Library of Virginia

Treasurer Norman Burns Maymont Foundation

Director, Universities & College Museums & Galleries Barbara Rothermel, Ph.D. Daura Gallery at Lynchburg College

Director, Central VA Charles Grant Henricus Historical Park/Henricus Foundation

Director, Emerging Museum Professionals Tramia Jackson Fredericksburg Area Museum and Cultural Center

Director, Northern VA Gretchen Bulova Gadsby’s Tavern Museum

Director-at-Large Melanie Leigh Mathewes National Sporting Library and Museum

Director, Tidewater/Eastern Shore Vanessa Thaxton-Ward, Ph. D. Hampton University Museum

Director-at-Large Lisa Martin Reynolds Homestead, Virginia Tech

Director, Southwest & Blue Ridge Charlotte Whitted Historic Crab Orchard Museum PAGE No.

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THANK YOU We thank all of our conference sponsors:

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Cover and brochure designed by: The Design Minds, Inc.


WYOMING STATE MUSEUM / Cheyenne, WY / Opening 2018

D E SI G N + C O N T E N T A THOUGHTFUL APPROACH TO EXHIBIT DESIGN + DEVELOPMENT

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VAM 2014 Conference Brochure