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VAMFF

I SS UE TWO : OF F I C I AL P R O G R A M

FASHI ON

A RTS

I D E AS

SHOP

F EB RUA RY 2 01 7 F REE

PLAZ A

ENT ERTAI NM ENT

O FFI C I AL P RO GRAM

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VA MFF.COM. AU


W E LCOM E

An annual celebration of fashion, arts, ideas and creative endeavour for everyone to enjoy.

The Melbourne Fashion Festival Ltd exists to profile and amplify Australian and international creative talent, both locally and globally, by embracing fashion in all its forms to inspire consumers, support retailers and maximize benefits to our stakeholders. Š Melbourne Fashion Festival Ltd 2017 Every effort has been made to ensure program and pricing details are correct at the time of printing. However, these details are subject to change where necessary. Visit vamff.com.au for updates. T: +61 3 9654 5599 E: administration@mff.com.au

MEMBERSHIP JOIN THE INNER C I R C L E.

Get closer to the fashion you love with a free membership to Australia’s largest fashion event. Join our inner circle to access ticket offers, priority runway entry, event and partner offers, designer news and Festival announcements first. Simply subscribe at vamff.com.au for membership and step inside our creative world of fashion, arts and ideas.

2 | V I RG IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L


CON T EN TS

CONTENTS 03 23 S OC I AL

Socialise with us

04

FAS H I ON Gala Runway Premium Runways Virgin Australia Grand Showcase GQ Menswear Runway National Graduate Showcase Offsite Runways

10

FAS H I ON W E E KE ND I N STONNI NGTON High Tea Fashion Weekend Runway Retailer events in City of Stonnington

24

SHOP Discover new retail experiences Limited Edition Designer Clutches Shop the Runway

T H E P L AZA Eat, Drink, Play, Stay

13

F E ST I VAL P L ANNE R How to buy your tickets

18

I DE AS Business Seminar Business Breakfast: In Conversation Fashion Industry Forums International Women’s Day Forum

20

SY MB OL KE Y

ARTS

VAMFF Gift Bag Included

Fashion Film Series Fashion Film Popcorn Screening Fashion Writing Series Workshop Exhibitions, Performances and Talks

The Plaza Wheelchair accessible

S OCIALISE WITH US STAY CONNEC T ED. # VAMF F

Never miss a moment. Our social media channels grant you access to all areas during the Festival and throughout the year. Discover exclusive fashion moments, special offers, interviews and behind the scenes content. Connect to immerse yourself in our world of fashion from every angle.

@VAMFF @VAMFF @MELBOURNEFASHI ON F EST IVA L @MELBOURNEFASHI ON F EST IVA L @MELBOURNEFASHI ON F EST IVA L @MELBFASHIONF EST

Join the conversation and stay up to date with all the latest Festival news as we bring you content across runways, fashion, ideas, arts and more.

ISSU E T WO | 3


FAS H I O N

L AR GEST DESIGNER LINE -UP OF THE FESTIVAL G AL A RUNWAY It’s the largest designer line-up of the Festival featuring collections from dozens of David Jones’ leading Australian and International designers. Join David Jones ambassadors Jesinta Franklin and Jessica Gomes plus esteemed Australian designers and celebrities as they descend upon Melbourne for the Festival’s annual Gala Runway. It’s an electric atmosphere and you’re invited to be part of the excitement. Designers include: Bassike Bec & Bridge Camilla Camilla and Marc Christopher Esber Jac + Jack Jack London KITX Manning Cartell macgraw Scanlan Theodore Viktoria + Woods See the collection of the 2017 National Designer Award winner in this Gala Runway. More to be announced visit vamff.com.au.

Gala Runway Presented by David Jones Supported by Vogue Australia Tuesday 14 March, 7.30PM and 9PM (repeat show) Royal Exhibition Building Tickets from $59

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4 | V I RG IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L


FASHION

ISSU E T WO | 5


FAS H I O N

A DYNAMIC DISPL AY OF GL AMOUR AND CREATIVITY

T HR I L L YO U R I N N E R ST Y L E S E E KE R WIT H A WE E K O F PRE MIUM RUNWAYS EACH W ITH ITS OW N DISTINCT STY LE.

Discover the latest fashion collections from over 40 top Australian designers. From luxe to low-key, from high-glamour to grungy, our designers light up the runway with their own unique brand of excellence. Lose yourself in the electric atmosphere as the music rises, the lights fade and the models take to the runway.

P RE MI U M RU NWAY 1 WEDNESDAY 15 MARCH 7:30PM ROYAL EXHIBITION BUILDING Presented by vogue.com.au and AMP Capital Shopping Centres Supported by L’Oréal Paris at Priceline Pharmacy

ALICE MCCALL

Albus Lumen Bassike Bianca Spender Christopher Esber KITX Scanlan Theodore STRATEAS CARLUCCI

P RE MI U M RU NWAY 2 WEDNESDAY 15 MARCH 9PM ROYAL EXHIBITION BUILDING Presented by ELLE Australia Supported by Schwarzkopf at Priceline Pharmacy Acler alice McCALL Bec & Bridge LIFEwithBIRD Kaliver Michael Lo Sordo Morrison

P RE MI U M RU NWAY 3 BY JOHNNY

THURSDAY 16 MARCH 7:30PM ROYAL EXHIBITION BUILDING Presented by Harper’s BAZAAR and AMP Capital Shopping Centres Supported by Revlon at Priceline Pharmacy Carla Zampatti Dion Lee Ginger & Smart macgraw Manning Cartell Romance Was Born Yeojin Bae

P RE MI U M RU NWAY 4 FRIDAY 17 MARCH 7:30PM ROYAL EXHIBITION BUILDING Presented by Shop Til You Drop Supported by Rimmel at Priceline Pharmacy

BIANCA SPENDER

6 | V I R G IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L

CARLA ZAMPATTI

Finders Isabelle Quinn Keepsake S.Wallis Talulah We Are Kindred Wild.Horses


FASHION

P RE MI U M RU NWAY 5 SATURDAY 18 MARCH 7:30PM ROYAL EXHIBITION BUILDING

GI F T BAG INCLUDED AT A LL PREMIUM RUNWAYS AN D T H E V IRG IN AUSTRA L I A GR A N D S HOWCASE VALU E D AT OV ER $100 RRP.

Presented by InStyle and Victoria Racing Club Supported by Schwarzkopf at Priceline Pharmacy BY JOHNNY Camilla Misha Collection Rachel Gilbert Thurley White Suede Zhivago

P RE MI U M RU NWAY 6 SATURDAY 18 MARCH 9PM ROYAL EXHIBITION BUILDING Presented by RUSSH Supported by Glam Lashes at Priceline Pharmacy Anna Quan Búl Kacey/Devlin KUWAII RYDER Viktoria + Woods

P RE MI U M RU NWAY 7 SUNDAY 19 MARCH 9PM ROYAL EXHIBITION BUILDING Presented by Oyster Supported by Nude by Nature at Priceline Pharmacy

KEEPSAKE

Eugénie GARBAGE tv Kloke Pageant Wynn Hamlyn

VIR GIN AUSTRALIA GRAND SHOWCASE C A MI L L A A N D M A R C I S C E L E B R ATE D I N A STRI K I NG, O N E O F A K I N D S P E C TAC L E .

Always a knockout, the Virgin Australia Grand Showcase celebrates the extraordinary talents of one of Australia’s most successful and globally recognised designers. This year Camilla and Marc take the honour. The brother-sister duo Camilla Freeman-Topper and Marc Freeman have established a sophisticated tone reflecting the ease of the Australian lifestyle. Their contemporary and effortlessly elegant designs are a stand out in luxury womenswear. For long time fans of Camilla and Marc, don’t miss this special event.

Virgin Australia Grand Showcase Featuring Camilla and Marc Presented by marie claire Thursday 16 March, 9PM Royal Exhibition Building Tickets from $59

CAMILLA AND MARC

CAMILLA AND MARC

TICKETEK.COM.AU/VAMFF

ISSU E T WO | 7


FAS H I O N

MODERN MAS CULINITY ON THE RUNWAY T HE E VO LU TI O N O F ME N ’ S STY L E CO N TI N U E S I N S P E C TACULAR FASHI O N.

Australian Menswear has evolved and it's only getting better. Classic, contemporary, colourful and creative designs take to the runway in the largest menswear designer line-up in the Festival’s history. Stick with the stylish crowd after the runway at the GQ Menswear After Party at Spice Market. All GQ Menswear Runway ticket holders gain free entry plus a free Asahi Super Dry on arrival at Spice Market. DES IG N ERS

Dom Bagnato M.J. Bale Arthur Galan AG Calibre

Aquila HAN AMXANDER Jack London Autonomy

GQ Menswear Runway Presented by Asahi Super Dry Friday 17 March, 9PM Royal Exhibition Building Tickets from $59 Menswear Runway After Party Spice Market, Beaney Lane, Melbourne Upgrade your night with a GQ Menswear Runway package. This VIP package includes priority entry to Spice Market, access to a dedicated VIP area and 3 x drink vouchers redeemable for house wines and Asahi Super Dry. Upgrade Package $65

TICKETEK.COM.AU/VAMFF

JACK LONDON

ARTHUR GALAN AG

TY-LR

WE’VE SEEN THE FUTURE, AND IT’S BRIGHT FAS H I O N D O E S N ’ T G E T F R E S H E R TH A N TH I S . F R O M H UND REDS O F A P P L I C ATI O N S O N LY TH E B E ST G R A D UATE S MA K E I T TO T HE RUNWAY.

Discover the future leaders of fashion. Handpicked graduates from renowned fashion institutions and universities debut their designs on a world-class stage for the first time. Here the boundaries of fashion and art blur with unrestrained style and limitless creativity. This is the kind of career kick-start young dreams are made of. Watch it unfold.

National Graduate Showcase Presented by AMP Capital Shopping Centres Supported by Fashion Journal Sunday 19 March, 7.30PM Royal Exhibition Building Tickets from $59

TICKETEK.COM.AU/VAMFF

ALEXANDRA LANE

8 | V I R G IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVAL

STEPHANIE FRIG

ALICE KENNEDY


FASHION

OFFSITE RUNWAYS

E X P LO R E U N B R IDLE D CRE AT IVIT Y T H RO UG H O UT MARCH AS A VAR IETY OF INDEP ENDENTLY P R ODUCE D RUNWAYS DIS RUPT ME LB O URNE ’ S URBAN CITYSCAP ES.

LU SH T ERRA I N

S K E TCH RUNWAY

Discover carefully cultivated fashion inspired by sustainable methods and materials. Designers Surrender Yoga, EDITION by Alice Sutton, Gehrich, Cadia Belante and Heidi Hibberd invite you to Lush Terrain.

Follow the thread of the creative process from conception to execution. Presented by students and alumni from the Academy of Design Australia, see emerging designer fashion set against projections, sculpture, props lighting and backdrops, coordinated by acclaimed Stylist and Creative Director Virginia Dowzer.

Thursday 2 March, 7PM - 9PM Fitzroy Conservatory, 230 Wellington Parade, East Melbourne Tickets $25 available at eventopia.com

ALC ASTO N G A L L ERY P R E S E NTS PL EATS X 3 Independent Melbourne fashion designers Kara Baker, Nevada Duffy and Alice Edgeley push pleating into new dimensions in an exclusive runway. Each designer presents a capsule collection of their autumn/winter 2017 designs to showcase the craft of handmade pleating. Their collective hope is to ensure the survival of this specialist trade. The three designers will look to the Specialty Pleaters archives for vintage pleating moulds to inspire their respective collections. 10 March, 6:30PM - 8PM Alcaston Gallery, 11 Brunswick Street, Fitzroy Tickets from $28 available at eventbrite.com.au

Friday 3 March, 7PM - 9PM James Makin Gallery, 67 Cambridge Street, Collingwood Tickets $11.70 from eventopia.com available at eventopia.com

H E W AW1 7 RUNWAY OF NEW CO LLE CT IO N ‘ H YBR ID’

GLOBAL INDIGENOUS RUNWAY SUPPORTED BY CREATIVE VICTORIA

Menswear label HEW showcases its new collection ‘Hybrid’, a collaboration with London based textile designer Rachel Kelly. Inspired by 1930s Miami, prints resemble geometrics found in art deco architecture along Ocean Drive. Prints are digitally printed on 100% cotton and continue to focus on high quality detailing in design. Purchase new styles with special offers on the night.

There is no single creation story among Indigenous peoples, although there are similarities and the Global Indigenous Runway presented by Global Indigenous Management brings these stories to life. Australian Aboriginal, NZ Maori, Native American, First Nations and Pacific Nation designers gather together to tell their creation stories through design, fashion and artistic direction. Come and take a look as they share their beauty, culture and creative practices with the fashion world.

Thursday 9 March, 6.30PM - 8.30PM Visit vamff.com.au for details

Saturday 18 March, 5PM - 6PM Melbourne Museum, 11 Nicholson St, Carlton Tickets from $35 available at globalindigenousmanagement.com

T H E FAS H IO N ADVO CAT E RUNWAY

PRIVAT E LIAIS O N

STAND STILL

Celebrate Australian made fashion and unique style. Bringing together independent labels from around Australia, The Fashion Advocate Runway will showcase the cool, the quirky and the quintessential look of Australian fashion while promoting local production and ethical manufacturing. The Fashion Advocate is a Melbourne-based magazine and blog dedicated to promoting Australian made, ethical, sustainable and ‘slow’ fashion. Editor Claire Goldsworthy is determined to develop a market that Australian fashion designers can thrive in. Her motto is “buy less, choose well, shop local”. #TFArunway

Expect an evening of enchantment at the anticipated launch of Melbourne luxury lingerie brand Private Liaison. This exclusive range is created from the finest french leavers lace, unique materials and silks sourced from around the world. Find luxury, femininity and beauty with Private Liaison.

Melbourne labels, Abbey Rich, Caitlin She, Campbell Charlotte and Eat Me Do come together to present a collaborative collection that is part performance, part exhibition and part fashion show. Drawing attention to the artistic process, the designers explore shades of red. Red draws attention, symbolises action and directs its viewer to come to a halt. As designers and artists who work with slower production methods, the colour was chosen to represent a pause and help us consider the process of creating what we wear, how we wear it and how we can consume more consciously.

Thursday 9 March, 7.30PM The Den @ The Atlantic Crown Entertainment Complex, 8 Whiteman Street South Melbourne See vamff.com.au for details

Saturday 11 March, 7PM - Late See vamff.com.au for details

INTERN AT I O N A L R U NWAYS

N E X T A/W 201 7 RUNWAY (UK)

Melbourne will play host to international fashion on the runway in 2017, with a series of shows that are free to attend at the Melbourne Museum Precinct.

Secure your seat for a show stopping showcase from the UK’s number one e-retailer, Next. In a must-see catwalk ‘Under The Blade’ in the Festival Plaza, experience a sneak peek to the brand’s upcoming AW 2017 collection as Next presents the latest in on-trend, wearable fashion for women, men and kids direct from the UK. Thursday 16 March, 6.30PM The Plaza, Melbourne Museum Precinct 9 Nicholson Street, Carlton Tickets from Ticketek, Free

Thursday 9 March, 7PM - 9PM Gallery Smith, 170-174 Abbotsford Street, North Melbourne See vamff.com.au for details

INT E RNAT IO NAL DESIGNER S H OWCAS E 1 : INDONESIA

INTER NATIONAL DESIGNER SHOWCASE 2 : CHINA

Presented by Trade Victoria Wednesday 15 March, 10AM Touring Hall, Melbourne Museum, Carlton Tickets from Ticketek, Free

Presented by Trade Victoria Wednesday 15 March, 11.30AM Touring Hall, Melbourne Museum, Carlton Tickets from Ticketek, Free

See vamff.com.au for designer listings and other event information.

See vamff.com.au for designer listings and other event information.

ISSU E T WO | 9


T H E PL AZ A

THE PL AZA

S E T T L E INTO T H E ST YLE S CE NE AT ME LB O URNE ’ S LIVE LIEST FASHION PARTY. #T H E PLAZA

If you want to get closer to the world of fashion, allow plenty of time before or after your runway show to meet and mingle at The Plaza Supported by City of Melbourne. Sip champagne under the stars as this open air fashion hub comes alive with live music and entertainment every evening from 5.30PM, 14-19 March. Catch a glimpse of fashion designers, editors, models and celebrities as they rush from the red carpet to the front row. Get snapped by street style photographers, meet your favourite bloggers or simply soak up the lively atmosphere with friends for free. The Plaza is open to all fashion lovers so even if you don’t have a ticket to the runway, you’re invited to eat, drink, play and stay a little while at The Plaza. For more information on The Plaza, visit vamff.com.au/plaza

The Plaza Supported by City of Melbourne Melbourne Museum and Royal Exhibition Precinct 9 Nicholson Street, Carlton Open 14–19 March 5.30PM–11PM FREE

10 | V I RG IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L


T HE PL A Z A

EAT, DRINK, PL AY, STAY

FESTIVA L OF BEAU T Y P O P - U P

FE ST IVAL B AR P R ESENTED BY ASAHI SUP ER DRY

Get the latest looks straight from the runway at the Priceline Pharmacy Festival of Beauty Pop-Up. Learn what beauty trends will be making headlines with must-have looks, products, and tips from its expert beauty team at The Plaza daily from 5:30PM.

This is the place to be seen and the best place to enjoy a refreshing beverage with your fashionable friends. It brings a touch of Japanese elegance, stunning greenery, lounges and plenty of ice cold beer. Be sure to drop by and get captured in front of the Asahi photo wall while you’re there.

L AVAZZ A C A F É

W E ST FIE LD PH OTO OAS IS

WINDS O R S MIT H P OP -UP

MER CEDES-BENZ

Lavazza serve up an abundance of stylish coffee treats for Festival goers. Try a classic cup of coffee, a delicious coffee cocktail or a sweet treat from the dessert bar. When you visit the Lavazza cafe, purchase a classic coffee for your chance to win a trip to Milan the fashion capital, or one of four A Modo Mio Jolie Machines. This is a tantalising showcase for you to sample the Italian Way of Life with a modern twist.

Immerse yourself in a world of fantasy and discover your ultimate shopping experience. Step into Westfield Doncaster’s opulent oasis from 14 to 19 March. Your stylish sanctuary in the heart of The Plaza, it’s the perfect place to capture and share your most fashionable Festival moments direct to your news feed.

On and off the runway, strut your stuff the Windsor Smith way. Stop by the Windor Smith space at The Plaza for the full runway experience, with event guests, style-setters and a sneak peek of the footwear trends for 2017. Be on the lookout for WS scouts to go into the draw of winning the shoe-drobe of your dreams.

Trend setting design is a vital component for fashion and cars. Visit the Mercedes-Benz display and celebrate over 20 years of commitment to fashion and design. Located in the heart of The Plaza, share your fashion moment with Mercedes-Benz stylish C-Cabriolet.

CH AND ON S BA R

6 F T 6 WINE G ARDE N

MIST WO O D G IN TASTING BAR

CHADSTONE FASHION TV

Enjoy Chandon all across the Festival and be one of the first to try the newest Chandon product to hit the runway, Chandon S. This blend of Chandon Sparkling and hand crafted orange bitters served over ice is the perfect Festival aperitif.

Life’s too short to settle for the ordinary, that’s why 6Ft6 is your go-to wine for good times. 6Ft6 bring their good times to the Festival; with an immersive social playground, creating the perfect oasis to see and be seen while taking in all The Plaza action. Whether you're mingling over a bottle of Pinot Gris or lingering over a glass of Pinot Noir, it's the ideal hub to create and capture your most memorable Festival moments.

Unlock the mystery of gin and sample Mist Wood, a premium, pot still gin paired with sparkling water and unique flavour combinations. A light and refreshing drink with just a hint of sweetness, the Mist Wood Gin Tasting Bar will be the place to try this drink and strike a pose. It’s the flavour of gin reinvented.

Check out the “Chadstone Channel” to receive all the style exclusives and your need-to-know sartorial news direct from the runways. Shop the looks at Chadstone The Fashion Capital – a truly tailor made experience. Visit chadstone.com.au

ISSU E T WO | 1 1


B E AUTY

BEAUTY ON AND OFF THE RUNWAY

KENNETH STODDART, PRICELINE PHARMACY HAIR DIRECTOR

For the third year, Priceline Pharmacy is the Official Hair & Beauty Partner of the Festival. Along with international beauty experts Rae Morris and Kenneth Stoddart, Priceline Pharmacy is excited to mould the shape of the beauty looks for the 2017 Festival. The world renowned hair and makeup experts will be setting the trends with must-have looks, products, and tips and tricks of the season. Here are their insider’s tips on what we can expect to see on the runway.

RAE MORRIS, PRICELINE PHARMACY MAKE-UP DIRECTOR

K E N N E T H STO DDART

R AE MOR R IS

What kind of hair looks are we going to see at the Festival?

What kind of makeup looks are we going to see at the Festival?

It is always nice at a show to have a surprise with hair and makeup so I don’t want to give away too much, but I do expect to see a lot of texture and individuality in the looks.

We need to create looks that not only are fashion forward, but are wearable and suit a multitude of models. You can expect to see anything from 80’s glam, to barely there, 70’s grunge to 90’s pop.

Which product do you go through the most of backstage?

Which product do you go through the most of backstage?

Judging by what we are forecasting, there will be a lot of mousse, dry shampoo and texturizing sprays.

Oh so many Swisspers blotting papers! Egyptian Magic is another of my favourites – the shine it gives is incredible. You can use it to highlight the skin, moisturise cuticles, comb it through brows, and to gloss lips.

What are you most excited about for this Festival? I am most excited about the choice of talent as more diversity in our models brings much more diversity in the hair lengths and textures. What is a great go-to look for attending fashion events? A great go-to look for attending fashion events is a hair knot or bun as it looks effortless and cool.

What is your go-to look when attending fashion events? Either polished eyeliner with lots of mascara, or it’s a bold red matte lip with lots of lashes. What’s the biggest beauty lesson you’ve learnt? When you think you’ve blended something, give it 10 more strokes. Cameras these days are sharper than our natural eye, so it’s all in the detail.

G E T T H E L AT E S T R U N WAY L O O K S WITH THE PRICELINE PHARMACY B E A U T Y A D V I S O R S AT T H E F E S T I VA L O F B E A U T Y P O P - U P Open everyday from 5:30pm in The Plaza from 14-19 March

Photo: Lucas Dawson Photography

12 | V I RG IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L


2017 FESTIVAL PLANNER VAMFF.COM.AU


14 | V I RG IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L

Royal Exhibition Building

Royal Exhibition Building

Royal Exhibition Building

Premium Runway 1, presented by vogue.com.au and AMP Capital Shopping Centres

Premium Runway 2, presented by ELLE Australia

Premium Runway 3, presented by Harper's BAZAAR and AMP Capital Shopping Centres

Virgin Australia Grand Showcase Featuring Camilla and Marc, presented by marie claire

Premium Runway 4, presented by SHOP Til You Drop

GQ Menswear Runway, presented by Asahi Super Dry

Premium Runway 5, presented by InStyle and Victoria Racing Club

Premium Runway 6, presented by RUSSH

National Graduate Showcase, presented by Fashion Journal

Premium Runway 7 presented by Oyster

6

6

6

7

6

8

7

7

8

7

Private Liaison

Alcaston Gallery presents Pleats x Three

The Fashion Advocate Runway

International Designer Showcase 1: Indonesia

International Designer Showcase 2: China

Next A/W 2017 Runway

Global Indigenous Runway

Lush Terrain

HEW AW17 Runway of new collection 'Hybrid'

9

9

9

9

9

9

9

9

9

Super Saturday featuring the Flemington Grazing Trail & Cellar Door

Autumn Raceday

N/A

N/A

Fashion Industry Forum 1

Fashion Industry Forum 2

Business Breakfast: In Conversation

Business Seminar

19

19

18

18

Sunmoth, 28 Niagara Lane, Melbourne

Practicology e-Commerce Workshop

A Good Evening: How Fashion can empower women, presented by well made clothes and kuwaii

Claire Press Book Launch

Nora Retail Roadshow

19

19

19

Visit vamff.com.au for details

Visit vamff.com.au for details

Melbourne Museum Theatre

K&L Gates Law Breakfast

19

K&L Gates, Level 25 South Tower, 525 Collins Street

Melbourne Museum Touring Hall

Melbourne Museum Touring Hall

Melbourne Museum Theatre

Melbourne Museum Theatre

Melbourne Museum Touring Hall Promenade

Visit flemington.com.au for details

Visit flemington.com.au for details

Visit flemington.com.au for details

All precincts within City of Stonnington

Spice Market

Spice Market

MYER Bourke St

9AM - 3PM

Visit vamff.com.au for details

7PM - 9PM

8AM - 11.30AM

7.30AM - 9AM

12PM - 5PM (Open 11.30AM)

8AM - 9.30AM

4.30PM - 6PM

11AM - 12.30PM (Open 10.30AM)

8AM - 9.30AM

Visit flemington.com.au for details

Visit flemington.com.au for details

Visit flemington.com.au for details

Various

10PM - Late

10PM - Late

5.30PM & 7PM

6.30PM - 8.30PM

7PM - 9PM

Fitzroy Conservatory, 230 Wellington Parade, East Melbourne

Visit vamff.com.au for details

5PM - 6PM

6.30PM - 7PM

11AM - 11.30AM

10AM - 10.30AM

7PM - Late

6.30PM - 8PM

7.30PM - 9PM

7PM - 9PM

7PM - 9PM

9PM - 10PM

7.30PM - 8.30PM

9PM - 10PM

7.30PM - 8.30PM

9PM - 10PM

7.30PM - 8.30PM

9PM - 10PM

7.30PM - 8.30PM

9PM - 10PM

7.30PM - 8.30PM

9PM - 10PM

7.30PM - 8.30PM

TIME

Melbourne Museum @ Discovery Centre Foyer

The Plaza, Melbourne Museum Precinct

Melbourne Museum Touring Hall

Melbourne Museum Touring Hall

See vamff.com.au for details

Alcaston Gallery

Crown Entertainment Complex

Gallery Smith

James Makin Gallery

Royal Exhibition Building

Royal Exhibition Building

Royal Exhibition Building

Royal Exhibition Building

Royal Exhibition Building

19

Ideas

International Women's Day Forum

19

Ideas (Business Events Program)

Australian Guineas Day

Fashion Weekend in Stonnington

N/A

23

Festival After Parties

14

All Day Events

GQ Menswear After Party

MYER Runway

8

25

Stand Still

9

Special Events

Sketch Runway

9

Offsite and International Runways

Royal Exhibition Building

Gala Runway presented by David Jones, supported by Vogue Australia

Royal Exhibition Building

Royal Exhibition Building

Gala Runway presented by David Jones, supported by Vogue Australia

Royal Exhibition Building

VENUE

4

Premium Runways

EVENT

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WED 01

THUR 02

FRI 03

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SAT 04

SUN 05

2017 FESTIVAL PLANNER MON 06

TUES 07

WED 08

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THUR 09

FRI 10

SAT 11

MARCH 2017 SUN 12

MON 13

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TUES 14

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SUN 19

FE STI VAL P L A N N E R

*Event listings accurate at time of printing. Times are subject to change.


Fashion Film Popcorn Screening

The Social Studio Block Party 2017

Soxhibition

Miranda Skoozek: Desmilado

Tassels and Tefilin

Wear Me

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21

21

21

21

Ladies in Black

The Fabulon

Fibre and Fashion Film Series

Pearl Notes

A stitch in time, a place of mine

22

22

22

22

22

Fictional Characters, Fashion Icons

Haute Couture Houses

Repro Retro

Sequin-Savvy: A history of calisthenics fashion

22

22

22

22

Westfield Doncaster AW17 Fashion Weekend

11

Shop It

Fashion Weekend Runway

23

24

High Tea presented by the City of Stonnington

Fashion Weekend in Stonnington

Shop

The Plaza is open to all fashion lovers so even if you don’t have a ticket to the runway, you’re invited you to eat, drink, play and stay a little while at The Plaza. For more information on The Plaza, visit vamff.com.au/plaza

23

23

10

Forum and Workshops on Fabric Printing

22

The Plaza

Behind the scenes with pageant

22

Arts (Talks)

Cirque Du Soleil presents Kooza and an exclusive backstage VIP experience

22

Arts (Performances/Experiences)

Selvedge

21

Various

Westfield Doncaster

Malvern Town Hall

Malvern Town Hall

All precincts within City of Stonnington

Melbourne Museum and Royal Exhibition Precinct 9 Nicholson Street, Carlton

State Library Victoria, 328 Swanston Street, Melbourne

The Johnston Collection, East Melbourne

The Johnston Collection, East Melbourne

The Johnston Collection, East Melbourne

The Bowery Theatre, 309C Main Road East, St. Albans

NGV International, 180 St Kilda Rd, Melbourne

See vamff.com.au for details

Paspaley Boutique, 123 Collins Street, Melbourne

National Wool Museum, 26 Moorabool Street, Geelong

Collingwood Town Hall, 140 Hoddle Street

Regent Theatre, 191 Collins Street, Melbourne

Big Top, Flemington Racecourse, 448 Epsom Road, Flemington

Tinning Street Presents Gallery, 5/29 Tinning Street, Brunswick

Jewish Museum of Australia, 26 Alma Road, St Kilda

Pieces of Eight, 28 Russell Place, Melbourne

fortyfivedownstairs, 45 Flinders Lane, Melbourne

Collingwood Arts Precinct, 35 Johnston St, Collingwood

Space at Collins, Level 1, 278 Collins Street Melbourne

Turnbridge Manor, 8/97 Albert Street, East Melbourne

• •

Various

Sat, 9AM - 6PM, Sun, 10AM - 5PM

1PM - 2PM

11AM - 1PM & 2.30PM - 4.30PM

Various

5.30PM - 11PM

• •

• •

9 March, 12.30PM - 1.15PM 18 March, 2PM - 2.45PM

10AM - 11.30AM

10AM - 11.30AM

2PM - 3.30PM

11AM - 4PM

3 March, 10.30AM - 11.30AM, 12.30PM - 1.30PM & 2PM - 3PM 4 March, 12.30PM – 1.30PM (teens only program) & 2PM – 3PM

Evening

6PM

Mon - Fri, 9.30AM - 5PM Sat & Sun - 10AM - 5PM

8PM - 11PM

Visit www.marrinergroup.com.au

8PM

Launch, 2 March, 6PM - 9PM Thurs - Sun, 11AM - 5PM

Tues - Thurs, 10AM - 4PM Fri - 10AM - 3PM Sun - 10AM - 5PM

Mon -Fri 10:30AM – 6PM Sat 10AM – 5PM

Launch, 7 March, 5PM - 7PM Tues - Fri, 11AM - 5PM Sat 12PM - 4PM

12PM - 6PM

Launch, 13 March, 6PM - 8PM Tues - Fri, 11AM - 4PM Sat & Sun 11AM - 3PM

Seam, Seam

Launch, 10 March, 7PM - 8PM 12PM - 5PM

3PM & 7PM

6PM - 7.30PM

21

Brighton International, 81 Bay Street, Brighton

Melbourne Museum, Carlton

Mr Simon says...Goodbye

Melbourne Museum and Sovereign Hill present A Victorian Silhouette

21

6.30PM – 9PM

21

fortyfivedownstairs, 45 Flinders Lane, Melbourne

Memories are the fabric of a family

Available to view all day

21

Craft, 31 Flinders Lane, Melbourne

Lisa Waup x Verner

21

10AM - 5PM

Immigration Museum, 400 Flinders Street, Melbourne

THUR 09

Italian Fashion at the Paris End: the Madame Serini Collection co-presented with Museums Victoria

WED 08

21

TUES 07

MON 06

Launch, 16 Feb, 6PM - 8PM Tues - Fri, 11AM - 6PM Sat 12PM - 5PM

SUN 05

RMIT Design Hub, Corner Swanston Street & Victoria Street, Carlton

BLINDSIDE, 714, 37 Swanston Street, Melbourne

SAT 04

High Risk Dressing / Critical Fashion

21

FRI 03

• •

THUR 02

Launch, 9 March, 6.30PM - 8.30PM Tues - Sun, 10AM - 4PM

WED 01

Hellenic Museum, 280 William Street, Melbourne

Faces + Masks Exhibition

21

11AM - 5PM

6.30PM

VAMFF.COM.AU

12.30PM - 5.30PM

TIME

BLINDSIDE Exhibitions

21

First Site Gallery, Storey Hall Basement, 344 Swanston Street, Melbourne

Fed Square

Fed Square

Melbourne Museum Theatre

VENUE

Launch, 9 March, 6PM - 8PM Tues - Sat, 12PM - 6PM

Anthropocene

21

Arts (Exhibitions)

Fashion Film Series Presented by RUSSH, Supported by Val Morgan

20

Arts (Film)

Fashion Writing Series Workshop

Arts (Writing)

EVENT

20

20

PAGE

FRI 10

SAT 11

SUN 12

MON 13

TUES 14

WED 15

FRI 17

THUR 16

• •

SAT 18

• •

SUN 19

F EST IVA L PL A N N ER

*Event listings accurate at time of printing. Times are subject to change.

ISSU E T WO | 1 5


FE STI VAL IN FO R M AT IO N

HOW TO BUY YOUR TICKETS A N D P L A N YO U R FAS H I O N A B L E N I G H T O UT.

PUR C H AS E A T I C KE T

VE NUE DETAILS

Online www.ticketek.com.au/vamff

Royal Exhibition Building 9 Nicholson St, Carlton , VIC 3053

Phone 132-849

Touring Hall and Touring Hall Promenade Melbourne Museum 11 Nicholson St, Carlton , VIC 3053

In Person Tickets are available for purchase via Ticketek Agencies from now, or at the Festival Plaza box office between 14–19 March 2017 opening from 5PM each day. Accessibility The Festival makes every effort to ensure that our events are accessible to all members of our community. All festival venues are wheelchair accessible.

Malvern Town Hall Corner of Glenferrie Road and High Street, Malvern Theatre, Melbourne Museum 11 Nicholson St, Carlton, VIC 3053

Companion Card The Festival supports the Companion Card Scheme.

ASTRID HOLLER WEARS BIANCA SPENDER NECKPIECE BY DINOSAUR DESIGNS

16 | V I RG IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L

HOW TO GET TO T H E ROYAL EXHIB I T I ON BUILDING AN D MELBOURNE MU S E U M PRECINCT Tram 86 or 96 to corner of Nicholson and Gertrude Streets Free City Circle Tram to Victoria Parade City loop train to Parliament Station Stop #5 of the Melbourne Visitor Shuttle

PARKI NG A car park is located under Melbourne Museum Patrons can enter from Nicholson Street or Rathdowne Street Enjoy $4 Night and Weekend rates at Wilson Parking sites near the Festival and around Melbourne’s CBD. Reserve your exclusive parking offer online via Book A Bay and arrive in VIP style. (https://www.wilsonparking.com.au/booka-bay ) from 1 – 19 March 2017, use promotional code ‘VAMFF17’.


T RAV EL IN ST Y L E

THERE’S A NEW WORLD STANDARD IN DOMESTIC BUSINESS CLASS

Introducing ‘The Business’. Flying coast to coast on the Virgin Australia A330.

ISSU E T WO | 1 7


IDE AS

BUSINESS EVENTS PR OGRAM BU SINESS SEM INAR

B U S INE SS B RE AK FAST: I N CO NVE RSAT IO N

P RO G RA MMED W ITH P UR P OSE, T HIS EV EN T IS GE A R E D TO F U E L YO U R I M AG INATION . CAP TIVAT I N G G LOBA L L EA D ER S TA K E TO TH E STAG E TO SH ARE THEIR FIRST-HA N D EXP ER I EN C E BR I N G IN G I DE AS TO L I F E , D I S R U P TI N G I N DUSTRY NORMS, LE A R N IN G T HR OU G H IN N OVATI O N A N D F I N DI N G S U CC E SS A LO NG THE WAY. GET SET TO L EA R N , CON N EC T A N D B E I N S P I R E D AT TH I S Y E AR’S BUSIN ESS SE M IN A R . HOST ED BY G LYN I S TR A I L L- N AS H , FAS H I O N EDITO R THE AUSTRAL I A N .

I N N OVATI V E L E AD ERS I N T HEI R FI ELD K I CKSTART YO UR DAY WI T H I NSPI RI NG A N D W H O L E - H E ART ED I NSI GHTS I NTO T HE B USI NESS O F FASHI O N. H OSTE D BY G LY NI S T RAI LL-NASH, FASHI O N ED I TO R T HE AUST RALI AN.

LU CA ALESSI - FOURT H G EN ER AT I ON DE S IG N COLLA BORATOR , A L ESSI ( ITALY & HON G KON G ) Luca Alessi is a fourth generation member of a family synonymous with design and innovation. His career has taken him from New York to Hong Kong for De'Longhi Group and now he is Commercial Director APAC for the family company Alessi. He continues Alessi’s path creating world-class products that fit right in all over the world.

PAOLO Z E G N A - C H A I R M A N AT ER M EN E G I L D O Z E G N A (I TA LY ) Italian born Paolo Zegna has covered many positions in Ermenegildo Zegna Group, most famously known for it’s high-end Italian apparel for men, since joining in 1981. He is the Chairman of the Ermenegildo Zegna Holditalia S.p.A Board of Directors and also serves as Vice-President of Altagamma, the Association of Italian Luxury Brands. Paulo is a true ambassador for Italian luxury.

CY N TH I A R OW L EY DE S I G N E R A N D ENT REPRENEUR (U SA ) Designer Cynthia Rowley is a must-see at every fashion week for her whimsical yet refined womenswear. Cynthia was awarded a CFDA Award as well as ‘Designer of the Year’ at the American Image Awards, is the author of five best-selling books, has appeared on many TV shows, and is the founder of Exhibition A, an institutionally-recognised source for contemporary art editions.

ALEXANDRE ELICHA & NICOLAS DREYFUS FOUNDERS OF THE KOOPLES (FRANCE) As part of the brotherly trio behind The Kooples, co-founder Alexandre Elicha (pictured left) leads the artistic direction of the line. He is currently shaking up the fashion house with a nonchalant style enhanced by impeccable tailoring know-how that the brand has built its reputation on. The Kooples co-founder Nicolas Dreyfus (pictured right) has led the creative design and product development functions of the business since it began in 2008. He brings an innate understanding of what makes a great product, guiding his team on designs, purchasing, merchandising and architecture that has led to the rapid expansion of The Kooples.

RACHEL M USCAT GLO B AL CAT EGO RY D I RECTO R STAT EM ENT CO LLAB O RAT I O NS AD I DAS O RI GI NALS (GERM ANY ) With over 15 years experience in the fashion industry, including 10 years on the category-leading, adidas global team, Rachel has become a critical force in the world of streetwear. Having earned a reputation for identifying trends and reshaping both the footwear and apparel industries, Rachel has forged adidas' partnerships and collaborations with celebrated, global design talents such as Jeremy Scott, Palace skateboards, Mary Katrantzou. Her most recent projects the adidas brand's hugely successful alliances with Pharrell Williams and Kanye West have resulted in award-winning work and highly sought after sneaker silhouettes, including Williams' HU NMD styles and the immensely popular YEEZY BOOST series of sneakers. Managing the strategy of both these massive partnerships, Rachel's work has helped pioneer the current craze for sneakers seen worldwide.

J OA N N A G U N N - C H I E F B R A N D OF F I C E R , L A N E C R AW FO R D ( HON G KO N G ) With over two decades experience in retail, Joanna Gunn now oversees Lane Crawford’s award-winning Buying & Merchandising, Visual Product Presentation, Editorial, Creative and Design departments. She’s the brains behind several new creative collaborations and is passionate about scouting emerging design talents. Expect a wealth of brand sensibility on the stage.

18 | V I RG IN AU ST R A L IA M E LBO U RNE FAS H IO N FE STIVA L

Business Seminar Presented by State Government of Victoria & NAB Supported by WISH Friday 17 March, 12PM–4PM Networking Drinks, 4PM–5PM Melbourne Museum, Touring Hall, Carlton Sit down lunch included in ticket price Tickets $450

Business Breakfast: In Conversation Supported by Deloitte Thursday 16 March, 8AM - 9.30AM Melbourne Museum, Touring Hall, Carlton Tickets $160

TICKETEK.COM.AU/VAMFF

TICKETEK.COM.AU/VAMFF


IDEAS

FAS H ION IN DUSTRY FOR UM S Fashion and retail industry pros deliver local intel and electrifying debates that provide insight into our industry’s hottest talking points. Hosted by Damien Woolnough, Consulting Editor, Honey at Nine Entertainment Co. Fashion Industry Forum 1 Morals, ethics and sustainability with purpose: why creative industries and their customers and clients should care. Does it even really matter? Is it a hindrance or opportunity to propel creative endeavor? How can responsible business practice in the creative sector assist in enabling sustainable business success. Sustainability is not just about ensuring supply chains are ethically vetted, it speaks to all aspects of the creative process. Fashion Industry Forum 2 Fash Tech, Fast Track. How is technology shaping the future of the creative industries, and fast tracking creativity and design? The panellists discuss how technology can support businesses today and into the future, and fast track brands’ connectivity with their consumers.

Fashion Industry Forum 1 Supported by Ragtrader LIVE & NAB Wednesday 15 March, 11AM–12.30PM Melbourne Museum Theatre, Carlton Tickets $40 Fashion Industry Forum 2 Supported by Ragtrader LIVE & NAB Wednesday 15 March, 4.30PM–6PM Melbourne Museum Theatre, Carlton Tickets $40

TICKETEK.COM.AU/VAMFF

INTERNATIONAL WOMEN’S DAY FORUM A panel of dynamic and inspiring speakers will provide plenty to think about over a breakfast panel conversation with marie claire. It calls upon all to help forge a better working world, a more inclusive, gender equal world so women can continue to unleash their limitless potential to the industry. All are welcome and encouraged to join the conversation. Head to vamff.com.au for speaker and host announcements.

International Women’s Day Forum Presented by marie claire and MIMCO Wednesday 8 March, 8AM – 9.30AM Melbourne Museum Touring Hall Promenade, Carlton Includes breakfast and a copy of marie claire Tickets $89

TICKETEK.COM.AU/VAMFF

A G O O D EVENIN G: HOW FASHI ON C A N E MPOW ER WOMEN, P R ESEN T ED BY WEL L MA DE CLOTHE S A N D KUWA I I Come, listen to, and be inspired by the best innovators in the fashion industry discuss the future of sustainability, waste minimalisation, non-animal material alternatives, and how to effect positive change through marketing. Presented by Well Made Clothes and Kuwaii Sunmoth, 28 Niagara Lane, Melbourne Thursday 2 March, 7PM-9PM Tickets from Moshtix

P R AC TI CO LO GY E - CO M M ERCE M ASTE R C L ASS How do you scale your business within international markets? In this masterclass, you will learn how to create your roadmap for growth, decide which markets to focus on, flesh out your competitive landscape, identify risks, gaps and challenges for your brand, learn how to localise in your chosen market, understand regulations, and so much more. Walk away with an actionable checklist to set you on your path for success. Friday 18 March, 8AM – 11.30AM Melbourne Museum Theatre, Carlton Tickets $120 ticketek.com.au/vamff

CL AR E P RESS BO O K LAUNCH

K& L GAT ES FASHI O N LAW B REAKFAST GLOBAL FASHION HOUSES IN THE NEWS

NO RA RETAI L ROADSHOW

Clare Press is the author of “Wardrobe Crisis, How We Went From Sunday Best to Fast Fashion” (Nero Books). Currently marie claire’s fashion editor-at-large, she also writes the Sustainable Style column for Daily Life.

K&L Gates invites you to join us for our annual Fashion Law Breakfast where our experts will discuss examples from around the world of designers seeking to protect their brands, designs and unique style.

The NORA Retail Roadshow is a day long event that takes both NORA members and guests on a tour to two successful Australian retailers.

Clare Press Book Launch Saturday 11 March, visit vamff.com.au for details

From Gucci to Levi’s, Karen Millen and Moschino, what stoushes are the global players involved in over intellectual property and what can you learn from their experience? Whether you’re new to the industry or an established global player, our global IP fashion team and panel of experts will provide you with insight on how to ensure your brand and designs are protected.

Friday 17 March, 9AM – 3PM visit vamff.com.au for details

Wednesday 15 March, 7.30AM - 9AM K&L Gates Level 25 South Tower, 525 Collins Street, Melbourne Tickets contact melbourne.rsvp@klgates.com

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FASHION IN ALL FORMS C HA L L E N G E YO U R R E L ATI O N S H I P S W I TH A RT, P E R FO R MA N CE, FI LM AND WO RDS. FASHION I S A C R OSS - DI S C I P L I N A RY CO N C E P T. O U R A RTS P R O G R A M ST RETCHES FASHI O N FAR B EYO ND T HE R U N WAY A N D O U T I N TO G A L L E R I E S , P E R FO R M A N C E V E N U E S A N D PUB LI C SPACES T HRO UGHO UT V IC TOR I A . EN JOY O U R DY N A MI C , R U L E B E N DI N G S E R I E S O F E V E N TS , D ESI GNED TO HELP YO U EX PLO RE TH E M E A N I N G O F FAS H I O N TH R O U G H O U T TH E FEST I VAL.

FAS H ION FILM SERIES The big screen is a perfect playground for fashion to flourish. The Festival’s signature Fashion Film Series shines the spotlight on the brightest Australian and International fashion filmmaking talent at public screenings across the state. See immersive, dynamic and captivating short films that explore fashion on the silver screen. Various Melbourne, regional, interstate, online and in-flight screens including: • Val Morgan cinemas nationwide • Australian Centre of the Moving Image (ACMI) • Fed Square • Museum of Australian Democracy at Eureka • National Wool Museum • RUSSH TV • Virgin Australia’s In-flight Fashion Channel See vamff.com.au for more details.

Fashion Film Series Presented by RUSSH Supported by Val Morgan Official Screening Partners ACMI and Fed Square 1–19 March VISIT VAMFF.COM.AU FOR MORE INFORMATION

GENADE - CINEMA THOM

FASHION WRITING SERIES WORKSHOP Get up close and personal with Australia’s most respected fashion writers. Their expertise covers a range of practical and contemporary topics to finesse your fashion writing skills. Refine your technique and gain valuable industry insight at this exclusive, one-off workshop.

MENTORS

Alison Kubler Fashion Writer and Curator

Alison Veness-McGourty Editor, 10 and 10 Men Australia. Creative Directorat-large, Vogue Australia

Clare Press Fashion Editor-at-Large, marie claire

STUZ PHOTOGRAPHY

Briony Wright Editor, i-D magazine

Janice Breen Burns Editor, Voxfrock

FAS H ION FILM P OP CO R N SC R EEN I N G If you live fashion and love film, pull up a deck chair, grab some popcorn and settle under the open skies at Fed Square. The best Fashion Film Series entries and category winners of the Australian Fashion Film Awards play for free on the big screen followed by dapper DJ, Andrew McClelland. The Festival team is on the ground looking for street style to snap, so dress to impress and you might see yourself on the big screen.

Fashion Film Popcorn Screening Official Screening Partner Fed Square Thursday 2 March from 6.30PM Fed Square Big Screen Free entry and popcorn

VISIT VAMFF.COM.AU FOR MORE INFORMATION

20 | V I RG IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L

Fashion Writing Series Workshop Sunday 12 March, 12:30PM –5:30PM Melbourne Museum Theatre, Carlton Tickets $49

TICKETEK.COM.AU/VAMFF


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THE SOCIAL STUDIO

MEMORIES ARE THE FABRIC OF A FAMILY

MIRANDA SKOOZEK: DESMILADO

E XHIBITIO N S A NT H R OP OCENE

BL I N DS I D E E X H I B I TI O N S

FAC E S + M AS KS E XHI B I T I O N

This fashion and textile exhibition by RMIT Link recognises and responds to human issues over the Earth’s ecological systems and the relationship fashion has with the world around it now and into the future.

Through reworking materials, Ro Noonan presents ‘Strain and Structure’, sculptural works that that quietly demands a sense of inquiry and intimacy while Elwyn Murray and Aaron Billings present ‘Sweat’, contemporary art exploring heteronormative erasure of queer identities and negative effects of socialised masculinity.

Faces + Masks is a photographic series from Greek artist Nikos Vavdinoudis features costumes from eight villages in rural Northern Greece and the obscure but fascinating rituals associated with them.

21 February - 10 March Tuesday to Friday, 11AM - 5PM First Site Gallery, Storey Hall Basement, 344 Swanston Street, Melbourne Free, RSVP not required

Launch 9 March, 6PM - 8PM Free, RSVP not required Exhibition 8-25 March Tuesday to Saturday 12PM - 6PM BLINDSIDE, 714, 37 Swanston Street, Melbourne Gallery 1 Ro Noonan ‘Strain and structure’ Gallery 2 Elwyn Murray + Aaron Billings ‘Swear’ Free, RSVP not required

I TAL IAN FASHION AT T HE PA R I S EN D : TH E MA DAME SERIN I COL L EC T I ON CO -PRESENTED W ITH M USEUM S VIC TO RIA Celebrate high fashion at the Immigration Museum with a display of five selected works by Madame Serini. Itala Serini trained in Italy as a designer and dressmaker, and arrived in Australia in 1950. 1 - 19 March, 10AM - 5PM Immigration Museum, 400 Flinders Street, Melbourne Free, RSVP not required

L I SA WAU P X V E R N E R This exhibition pairs award winning Gunditjmaraand Torres Strait Islander artist Lisa Waup with Australianbased label VERNER. This new collection presents as both art and wearable garment and plays on concepts around gender, history and creativity. 16 March - 12 April Window exhibition available to view all day Craft, 31 Flinders Lane, Melbourne Free, RSVP not required

Launch 9 March, 6:30PM - 8:30PM Free, RSVP required at hellenic.org.au Exhibition 10 March - 19 May Tuesday to Sunday, 10AM - 4PM Hellenic Museum, 280 William Street, Melbourne Free, RSVP not required

M E MO R I E S A R E THE FAB RI C O F A FA M I LY Linda Britten and visual storyteller Pam Davison present an immersive installation encompassing photography, couture design, classical music, ballet and classical voice all combining to unlock the memories of a family. Exhibition Friday 10 March 6.30PM – 9PM fortyfivedownstairs, 45 Flinders Lane, Melbourne Free, RSVP required, see website for details

M R S IMON SAYS...GOOD BYE

SEA M , S E A M

S E LV E D G E

Simon Shinberg, a showman, an icon, a husband, a father and a forgotten legend. This emotional and compelling insight into the lost world of the Australian fashion industry from the 1940s to the 1980s is not just an exhibition, but a runway show full of stories and iconic moments from Simon’s career presented by his daughter Debra Dascal.

A runway performance and installation, offering a series of garments that address the way in which seams function to fashion the body. In the days following the runway you are invited to return to try on the garments yourself.

Despite the rise of conscious consumerism and fashion exhibitions, it’s rare that the two combine. This exhibition addresses the rationale through the works of five contemporary female artists: Amaya Iturri, Lynn Mowson, Caroline Phillips, Ema Shin and Bronwyn Watson. Works vary in medium and interpretation through intimate narratives of the theme.

5 March 2 shows, 3PM & 7PM Brighton International 81 Bay Street, Brighton Adults $50, students $10, children under 10 free Trybooking.com

Launch 10 March, 7PM - 8PM Free, RSVP not required Exhibition 15 - 17 March, 12PM - 5PM Turnbridge Manor, 8/97 Albert Street, East Melbourne Free, RSVP not required

Launch 13 March, 6PM - 8PM, Free, RSVP not required Tuesday 13 to Friday 17 March 11AM - 4PM, Saturday 18 & Sunday 19 March 11AM - 3PM Space at Collins, Level 1, 278 Collins Street Melbourne Free, RSVP not required

HI GH RI SK D RESSI NG / CRI T I CAL FASHI O N Through the lens of the Fashion Design Council, this exhibition looks at the ideas and community coalescing within contemporary fashion practice today. Launch 16 February, 6PM - 8PM RMIT Design Hub Free, RSVP not required Exhibition 17 February – 18 March Tuesday to Friday 11AM – 6PM, Saturday 12PM – 5PM RMIT Design Hub, RMIT University Building 100 Corner Swanston Street & Victoria Street, Carlton Free, RSVP not required

M ELB O URNE M USEUM AND SOVEREI GN HI LL PRESENT A VI CTO RI AN SI LHO UET T E Melbourne Museum and Sovereign Hill come together to present 1850s daywear in fascinating detail. A Victorian Silhouette presents an evening behind the door of the boudoir to experience the secrets of the 1850s Victorian silhouette, and will showcase a range of fashions from the 1850s, including a wedding dress. Melbourne Museum Wednesday 8 March, 6PM - 7.30PM Melbourne Museum Bookings Office 13 11 02

T HE SO CI AL ST UD I O B LO CK PART Y 2017 The Social Studio’s annual Block Party is back again for the fourth year running with an exciting new venue. The Block Party will feature performances by local musicians, food, fashion, market stalls and special guests. 4 March, 12PM - 6PM Collingwood Arts Precinct, 35 Johnston St, Collingwood Free, RSVP not required

SOXH IBITION

M I R A N DA S KO OZ E K : D E S MI L A DO

TASS E L S A N D TE FI LI N

WEAR M E

A collaborative project that saw established Victorian artists work alongside The Social Studio (TSS) designers and artists to create new artworks using a range of mediums that have been woven into socks.

Visual artist, Miranda Skoczek explores the wearable in DESHILADO, a ground breaking exhibition of drawn, threaded and jewelled works for Pieces of Eight.

This exhibition will explore the meaning and symbolism of ritualistic costumes by showcasing a selection of religious clothing used within Jewish rituals, ceremonies and festivals.

Kate V M Sylvester, emerging contemporary textile artist has created a reverse catwalk at Tinning Street Presents. Using t-shirts as a ready-made art object, a collection of tees will be de-threaded by hand and suspended.

Launch 7 March, 5PM - 7PM Free, RSVP not required Exhibition 7 – 18 March Tuesday to Friday 11AM - 5PM, Saturday 12PM - 4PM fortyfivedownstairs, 45 Flinders Lane, Melbourne Free, RSVP not required

Exhibition: 1-25 March, Monday to Friday 10:30AM – 6PM Saturday 10AM – 5PM Pieces of Eight 28 Russell Place, Melbourne Free, RSVP not required

29 January – 28 May Tuesday to Thursday 10AM – 4PM, Friday 10AM – 3PM, Sunday 10AM - 5PM Jewish Museum of Australia, 26 Alma Road, St Kilda Tickets Adults $10 (18+), Children $5 (6+), Children 5 and under free, concession and family tickets also available. Visit jewishmuseum.com.au for more details.

Launch 2 March, 6PM - 9PM Exhibition 27 February - 19 March, Thursday to Sunday 11AM - 5PM Tinning Street Presents Gallery, 5/29 Tinning Street, Brunswick Free, RSVP not required

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P E R FO RMANCE S / E X PE RIE NCE S C I R Q U E D U S O L E IL PRESENTS KO OZ A A N D A N E XC LU S I V E B ACKSTAGE VI P EXPERIENCE Cirque du Soleil is back in Melbourne and is offering a unique VIP behind-the-scenes experience for costume enthusiasts. You’ll get premium seating, drinks and hors d’oeuvres in the VIP suite plus a backstage tour after the show. See the incredible hand-crafted costumes designed by Marie-Chantale Vaillancourt, inspired by the paintings of Klimt, Mad Max movies, time travel to India and Eastern Europe, tin soldiers and clock mechanisms.

LAD I ES I N B LACK - T HE WO M EN I N B LACK Based on the iconic Madeleine St John novel, The Women in Black, directed by Simon Phillips (Priscilla Queen of the Desert) and with music and lyrics by Tim Finn (Split Enz), this brand new Australian Musical has been hailed as “the best Aussie musical since Priscilla” (The Age). 25 Feb – 18 March Regent Theatre, 191 Collins Street, Melbourne www.marrinergroup.com.au

17 March, 8PM Big Top, Flemington Racecourse 448 Epsom Road, Flemington Tickets: $495, limited to 20 places, to book email hospitality@teglive.com.au or phone 02 9266 4466 / 1300 645 229

THE FABULON

TH E FA B U LO N

FI B RE AND FASHI O N FI LM SERI ES

A showcase of wearable art featuring queer and differently abled local designers and performance artists. This event aims to challenge fashion industry standards and celebrate inclusivity, community and self expression using fashion as the medium for social change.

Be immersed in a series of films that challenge us to look at fibre and fashion in new ways from cultural survival to modern art to changing consumer culture.

3 March, 8PM – 11PM Collingwood Town Hall 140 Hoddle Street, Abbortsford, 3667

P E A R L N OTE S

A ST I TCH I N T I M E, A PLACE O F M I NE

Paspaley Pearls together with The New Palm Court Orchestra (NPCO) present an enchanting evening of piano and pearls, featuring an intimate performance by NPCO Artistic Director, Pianist and Composer Gemma Turvey, an exclusive showcase of Paspaley’s unique pearl jewellery and insightful conversation with leading designers.

A show that unites the creative best of Victoria’s vibrant international student community to capture a global perspective of a city waiting to be uncovered. The show will use student stories, city soundscapes and manipulations of light to create a sensory experience for all involved.

14 March, 6PM Paspaley Boutique, 123 Collins Street, Melbourne Tickets $55, to book visit eventopia.co/npcopearlnotes For enquiries contact office@npco.com.au or 9939 1486

PEARL NOTES

TAL KS BEH IND THE SCEN ES W I T H PAG EA N T Join Pageant designers Amanda Cumming and Kate Reynolds behind the scenes and take a look some of their favorite pieces from the NGV fashion collection. 3 March, 10.30AM - 11.30AM, 12.30PM - 1.30PM and 2PM - 3PM 4 March, 12.30PM – 1.30PM (teens only program) and 2PM – 3PM NGV International 180 St Kilda Rd, Melbourne Tickets available at ngv.vic.gov.au/program/behindthe-scenes-with-pageant/

FICT IO N A L CHARACT ER S, FAS H ION ICONS How does a character in fiction become a fashion icon? Actress Lisa Rodgers takes us back in time to meet icons from ‘Breakfast at Tiffany’s’, ‘Gone with the Wind’ and ‘Jane Austen’ to find out. 2 March, 2PM - 3.30PM The Johnston Collection, East Melbourne Tickets $20, bookings essential phone 9416 2516 or visit johnstoncollection.org/lectures

RE PRO RETRO Retro styles like rockabilly, pin-up and madmen are being reproduced behind closed doors. Is a lost world of glamour on the rise? Writer and filmmaker, Lesley Sharon Rosenthal tells all in this talk. 9 March, 10AM to 11.30AM The Johnston Collection, East Melbourne Tickets $20, bookings essential phone 9416 2516 or visit johnstoncollection.org/lectures

FOR UM A N D WO R KS H O P S O N FA BR I C P R I N TI N G Kontiki Cultural Women Empowerment presents an exhibition with local designers plus talks and workshops on fabric printing and social enterprise. Get hands on and create sleek designs utilising gara and batik ink tie-dye techniques. 18 March, 11AM - 4PM The Bowery Theatre 309C Main Road East, St. Albans Free, RSVP not required

HAUT E CO U TU R E H O U S E S Paola Di Trocchio traces the history of haute couture from its 19th century beginnings to its contemporary manifestation. 7 March, 10AM to 11.30AM The Johnston Collection, East Melbourne Tickets $20, bookings essential phone 9416 2516 or visit johnstoncollection.org/lectures

SEQUI N - SAVVY: A H I STO RY O F C A L I STH E N I C S FAS H I O N From the original 19th-century tunics with sailor-style collars, the flowing Grecian-style gowns of the 1920s, to today’s lycra leotards – calisthenics costumes have changed in line with new textile technologies and evolving ideas about women’s physicality. Explore the history of calisthenics in the ‘Changing face of Victoria exhibition’. 9 March, 12.30PM – 1.15PM 18 March, 2PM – 2.45PM State Library Victoria 328 Swanston Street, Melbourne Free, RSVP required at slv.vic.gov.au HAUTE COUTURE HOUSES

22 | V I RG IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L

1, 8 and 15 March Museum open daily, Monday to Friday 9:30AM - 5PM, Saturday & Sunday 10AM - 5PM National Wool Museum, 26 Moorabool Street, Geelong For tickets visit nwm.vic.gov.au or call 5272 4701

15 March, evening. See vamff.com.au for details. Free, RSVP required


SHOP

FASHION WEEKEND IN STONNINGTON DIS COVE R A H UG E WE E KE ND O F ST YLE AND SHOP P ING IN T H E ST RE E TS O F CIT Y O F STO NNINGTON.

FAS H ION WEEK EN D I N STON N I N GTON 4 - 5 MARCH 2017

HI GH T EA The timeless ritual of high tea is the perfect complement for current runway trends. Gather a group of friends and experience an elegant and decadent show featuring the latest looks available in the streets of City of Stonnington. Peter Rowland Catering provide a beautiful high tea to keep the energy levels high so you can spend the day shopping your favourite looks straight after the show. A simply elegant experience. Hosted by Kim Doherty, Editor in Chief of The Australian Women's Weekly.

Fall head over heels for the latest trends over two big days at the Festival’s first ever Fashion Weekend. City of Stonnington plays host to the occasion with its most stylish retailers in Chapel Street, High Street, Toorak Road plus other Stonnington Precincts. Expect exclusive offers, in-store activities, live music, runways, VIP bloggers, Australian designers and style all weekend.

RETAIL ERS: A-ESQUE 555b Chapel Street, South Yarra Sat 4 March, 10.30AM Free

Fool 118 Greville Street, Prahran Sat 4 March, 5PM Free/RSVP required

Abacus 383 Chapel Street, South Yarra Sun 5 March, 6PM Free

Henry Bucks 476 Toorak Road, Toorak Sat 4 March, 9AM – 5PM Free

Alannah Hill Chadstone Shopping Centre 1341 Dandenong Road, Chadstone Sat 4 March, 10AM – 6PM Free

Jade+Amber Shop 10, 501 Toorak Road, Toorak Sat 4 March, 4PM & Sun 5 March, 3PM Free/RSVP required

Assembly Label 1062 High Street, Armadale Sat 4 March, 10.30AM Free The Ark Clothing Co. 1357 High Street, Malvern Sun 5 March, 9.30AM Ticketed Bared Footwear 1098 High Street, Armadale Sat 4 March, 11AM – 4PM Free The Daily Edited Shop 480, Chadstone Shopping Centre 1314 Dandenong Road, Chadstone Sat 4 March, 10AM – 5PM Free DIIDA 583 Chapel Street, South Yarra Sat 4 March, 4PM – 6PM Free Feathers Shop 36A, Malvern Central Shopping Centres 110-122 Wattletree Road, Malvern Sun 5 March, 10AM – 5PM Free Fells Boutique 428E Toorak Road, Toorak Sat 4 March, 10AM – 5PM Free

D ESI GNERS: Alannah Hill DIIDA Feathers Leona Edmiston Lisa Barron Luxe Deluxe Megan Park OnceWas

Keep It Personal 1 Oban Street, South Yarra Sat 4 March & Sun 5 March Free Malvern Central Shopping Centres 110-122 Wattletree Road, Malvern Sat 4 March, 9AM – 5PM & Sun 5 March, 10AM – 4PM Free M.J. Bale 574A Chapel Street, South Yarra Sat 4 March, 5PM Free/RSVP required

High Tea Presented by City of Stonnington Supported by The Australian Women’s Weekly Saturday 4 March, 11AM and 2.30PM Malvern Town Hall Tickets $89

Phillips Shirt 5 Como Street, South Yarra Sat 4 March, 1PM Free/RSVP required RYDER 1073 High Street, Armadale Sat 4 March, 12PM – 3PM Free Sagra Gallery 256 Glenferrie Road, Malvern Sat 4 March, 10AM – 9PM & Sun 5 March, 10AM – 9PM Free Villique Boutique 468 Toorak Road, Toorak Sat 4 March, 10AM – 4PM Free For more details of Fashion Weekend activities, visit vamff.com.au

TICKETEK.COM.AU/VAMFF

FAS H I O N W E E K E ND RUNWAY Consider your style needs covered at the first ever Fashion Weekend Runway. This extensive runway show held at the grand and iconic Malvern Town Hall brings together a dozen local retailers for an unbeatable display of new season fashion. Load up on inspiration then step outside and hit the streets of Stonnington to shop the looks you love straight after the show.

R E TA I L E R D E S I G N ER LI NE-UP: Anna Hoffman Arya Cable Detail Et Al Isobel Rose Monte Establishments Odeya Sambag Torannce

Fashion Weekend Runway Presented by City of Stonnington Sunday 5 March, 1PM Malvern Town Hall Tickets $35

TICKETEK.COM.AU/VAMFF

ISSU E T WO | 2 3


SHOP

SHOP IT

G ET C LOS E R TO TH E DE S I G N E R S A N D DI S COV E R N E W R ETAI L EX PERI ENCES.

C T F CURAT E D | ME LB O URNE Shop a unique, curated selection of Australia’s emerging labels at this exciting quarterly showcase of fashion in Melbourne. Support local. Meet the people behind the labels. Connect to the skill and care behind the garment. Find a new favourite label crush and buy yourself something you'll treasure!

An Elk collaboration with local wood sculptor to create a window display at the Elk store in Little Collins Street store as well as a limited edition wood jewellery collaboration. H ARRO LDS : CO LLINS STR EET RE DE VE LO PME NT AND LAUNCH Home to the world's finest collection of luxury fashion including Tom Ford, Saint Laurent, Thom Browne and Balenciaga, Harrolds has redeveloped its iconic store and has expanded to now offer a dedicated Womenswear floor and a completely renovated Menswear offering. Following a VIP launch event during the Festival week, Harrolds will be unveiling new labels and the arrivals of Fall Winter collections as well as a “soon to be announced” international designer collaboration.

Brought to you by the Council of Textile & Fashion. F EAT U R I N G

A.BCH VINCENT LI SIYONA LIMB MR WILLO NICO REMUSE LOIS HAZEL MAUDE STUDIO LOTT STUDIO CITIZEN WOLF CHORUS MNDATORY COLLECTIVE CLOSETS POST SOLE STUDIO ERIK-YVON SZN SCOTT BENEDICTINE ERIKYVON

E LK MAKE RS CREATIVE CO LLAB O RAT IO N ( ELK)

ST YLING S E SS IONS (LE O NA E DMISTON) Come into the Emporium store and enjoy a styling session with one of the Melbourne Stylists. Make an exclusive appointment by phone or at our Emporium store and learn how to style your favourite frock. Enjoy 20% off Winter range of frocks at time of purchase. T H E UNIQ UE S PACE P OP UP (PO PUPFINDS )

Visit vamff.com.au for details.

A CELEBR ATION OF SCHIAPAR ELLI AT GEOR GES ( THE ETER NAL HEADONIST) Elsa Schiaparelli was one of the fashion pioneers of the 20th Century, known for her surreal and imaginative designs. The Eternal Headonist in collaboration with The Accessories Project presents an exhibition of Schiaparelli hats, jewellery and clothes in the newly refurbished Georges Building store of The Eternal Headonist. THE JEW EL SOCIETY ( EVESOLUTIONS) Bespoke Jewellery is the New Black One day unique pop-up shopping experience. The Jewel Society exposé provides an experience where attendees will discover talented Australian bespoke jewel artists and designers. Visitors will be able to meet designers, view pieces, purchase jewellery and discuss bespoke jewellery options. It's time for jewellery to move out of the accessories category and be presented to the fashion buying community. W HITE STORY/ FIONA MY ER Meet Founder and Creative Director Fiona Myer behind the scenes at WHITE STORY House. Preview her latest collection and shop luxury white shirts, made and designed in Melbourne.

The Unique Space powered by Popupfinds.com aims to make retail affordable for all brands and not just the big ones.

LIMITED EDITION DESIGNER CLUTCHES A F E STI VA L E XC LU S I V E .

Get your fingers wrapped around one of two limited designer clutches at this year’s Festival. The talented designers behind Australian fashion labels BY JOHNNY and THURLEY have designed the ultimate keepsake in these stylish little gems. Don’t walk, run! These precious pieces will sell out quickly so grab yours before they’re gone forever. On sale at ticketek.com.au/vamff and at the Box Office, The Plaza from 14-19 March, $30.

THURLEY

THURLEY

24 | V I R G IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L

BY JOHNNY


SHOP

FR OM THE RUNWAY TO THE RACK MY E R DE S I G N E R R U N WAY.

The Face of Myer, Jennifer Hawkins will return to the Festival to headline the fashion runway and VIP shopping event in Myer Melbourne City on Friday 17 March. The runway will again be immersed within the Flagship store making it simple to snap up your favourite looks, from the runway to the rack. Be inspired by new season fashion trends by Asilio, BY JOHNNY, sass & bide, Seed, Topshop Topman, and more of your favourite brands on the night. The fun will continue with giveaways, special guests, exclusive offers and live entertainment so don’t miss this must attend event as seats will sell out fast. Head to vamff.com.au for ticketing info.

17 March 5:30PM and 7PM Myer Level 1, 314 – 335 Bourke Street

TICKETEK.COM.AU/VAMFF

SHOP THE RUNWAY Steal runway style instantly and Shop The Runway. Insider trend edits ensure you are styled on point for any occasion and online galleries share looks live from the runway so you can shop the looks you love straight after the show. Visit vamff.com.au/shoptherunway

ISSU E T WO | 2 5


FE STI VAL IN FO R M AT IO N

Board of Directors

M ELB O URNE FASHI O N FEST I VAL LT D.

Laura Anderson,

Sue Lloyd-Williams

Janice Breen Burns

Jacquie Naylor

David Briskin

Karen Quinlan

Launa Inman

Oliver Carton,

Chairman

Tony Kendall

AO MAICD

Company Secretary

Paul Lappin

Laura Anderson F EST IVA L CHAIRMA N

The Hon. Martin Foley Daniel Andrews MP MINISTER FOR CREATIVE INDUSTRIES P R E MI E R O F V I C TO R I A

We are entering a new era, an era of global transformation at an ever accelerating pace. Design thinking will be required to take people to places they have never imagined. On journeys filled with excitement and uncertainty, creativity and community, innovation and collaboration and fashion. Journeys where we must adapt or become obsolete. Journeys where Australia can, and will be, a true global leader. Embracing and showcasing diversity, celebrating the individual and their innate creativity and delivering global excellence in all its forms at an unprecedented rate. Fashion is transforming at the speed of thought. Everywhere in every way. Our industry has the skills and imagination to deliver and lead both creatively and commercially to meet the challenges and flourish in a ‘See Now, Buy Now’ globally competitive environment. The Festival will take you to places you can only dream about, stimulating your imagination and creativity through an innovative curation of Arts, Ideas and above all… fashion. We look forward to sharing the journey with you.

It’s a pleasure to welcome you to the 2017 Virgin Australia Melbourne Fashion Festival in this 21st anniversary year – a milestone that highlights its position as Australia’s largest fashion event. The Festival is an enormously popular event that seamlessly brings together fashion, culture, creativity and business. Its dynamic Arts program takes fashion beyond the runway and shows the influence it has on art, design, film and contemporary culture. The Ideas program supports industry professionals in fashion, design and creative fields. And, the spectacular runway shows put the extraordinary creativity of our designers centre stage – providing a launching pad for new collections and plenty of opportunities to shop. The Festival reflects the strength and importance of our creative industries and the cultural life we enjoy here in Melbourne and Victoria. The Victorian Government is proud to be a major supporter of the Festival and to have contributed to the success it is today.

MI N I STE R FO R MENTAL HEALT H

Welcome to Melbourne’s annual celebration of fashion, design, business and creativity – the Virgin Australia Melbourne Fashion Festival. The Festival is the largest retail and consumerdriven fashion event of its kind in the world. The Festival hosts almost 200 events, showcasing over 700 Australian and international designers, brands and creative practitioners. The Festival highlights the depth and range of local creative talent and our place in the global fashion industry. We are proud to be part of an event that plays such an important role in promoting creativity, enterprise and talent. This year we have provided additional funding to assist Aboriginal professionals develop their careers in the fashion industry, as well as supporting the Indigenous Runway project and delivering a new mentoring program. We look forward to seeing another successful Festival and we will continue to support our creative talent to create more jobs in our creative state.

Dress Circle Patrons Laura Anderson Sesil Arzadian Robyn Ballieu Anna Baird Tiur and Barnie Bouchaud Danielle Besen Wendy Carter Catherine Cervasio John Chua and Meera Sen Kathy Cocovski Drummond Family Christopher Dunkley Garnaut Family Maryanne, Dario, Priscilla, Chantel and James Giannarelli Virginia and Ben Gibson Jinah Johnston Lisa Keenan Grace Khallouf Graeme Lewsey and Peter Sagar John Manos and Simon Kais Alex Mendieta

Shirin and Daniel Pulitano Miss Pearls Connie Musumeci Caroline Ralph-Smith Helen Reizer Carlos Sala Sarah Scott Singam Family Jennifer Smorgon Taylor Family Robert Tamburro and Frank Petruzzelli Andreas and Zoe Skoullos Sissi Stasios Dr Chantel Thornton and Srecko Lorbek Rupali and Arjun Thyagarajan

Festival Team Graeme Lewsey Chief Executive Officer Laura McKinnon Executive Assistant Ashley McManus Guest Services Executive

Graeme Lewsey

John Borghetti

Robert Doyle

CH IE F EXECUTIVE OF F IC ER

C HIE F E X E C U TI V E O F F I C E R , V IR G I N AU STR A L I A

LO R D MAYO R O F MELB O URNE

Yolanda Finch General Manager, Program & Operations

On behalf of the entire Festival team, I’m thrilled to present to you our full program that spans three style-packed weekends, with over two full weeks of free and ticketed events that’ll be easily accessible, produced with artistic integrity and most importantly are for everyone to enjoy.

This year marks four years of the Virgin Australia Melbourne Fashion Festival and we are immensely proud to promote Australian designers, models and businesses on the world stage. As Principal and Naming Rights Partner, our expansive flight network plays a critical role in supporting tourism and international trade for the Festival.

Congratulations to the Virgin Australia Melbourne Fashion Festival on your 21st year!

Jordana-Lee Pearce Programming Executive (Fashion)

Featuring more than 100 of Australia’s leading designers, the Festival will inspire and entertain during this celebration of fashion, business and culture. Who said fashion was unattainable?

Caitlin Kavanagh Programming Executive (Arts & Ideas)

The City of Melbourne is proud to support the Festival to present a free program of pre and post-Runway activities every day of the Festival week from 5.30pm until 11pm at The Plaza at our iconic Melbourne Museum Precinct.

Ronit Fazekas Ticketing Executive

With an even stronger emphasis on Fashion, Arts, Ideas and so much more, our dynamic program celebrates creativity in all its forms and profiles our most talented emerging and established designers and retailers. We are particularly excited to present you with a bustling entertainment precinct ‘The Plaza’, that’ll be positioned right outside the grand Royal Exhibition Building and will offer red carpet arrivals, public bars, bespoke pop up eateries, beauty retreats and so much more right through to shopping the runway. It’ll be be just the spot to enjoy many balmy March evenings and is free to access whether you’re attending a feature runway show or not.

The Festival celebrates Australia’s vibrant and diverse fashion industry and promotes innovation in design and business. The Festival will again be featured on the Fashion Channel as part of our InFlight Entertainment system, with behind-thescenes footage and interviews with top designers, editors and fashion VIPs. We look forward to welcoming attendees of the Virgin Australia Melbourne Fashion Festival on board our flights.

So here’s a massive shout out to all of our supporters, partners, volunteers, participating brands and especially thanks to you, consumers and advocates of good design who help to generate economic prosperity for the hundreds of innovative businesses featured across our stellar program.

26 | V I RG IN AU ST R A L IA M ELBO U RNE FAS H IO N FE STIVA L

Join an impressive array of international and local guests to strike a pose.

PRO GRAM M I NG & O PERAT I O NS

Kate Halmos Ticketing Executive Stephanie Speirs Programming Coordinator M ARK ET I NG & COMMUNICATIONS

Kate Horsfall Marketing & Communications Manager Shelley King Marketing & Communications Executive

Jorja Brown Digital Marketing Executive

FI NANCE & ACCO UNTS

Jacki McAvenna Finance Manager B USI NESS D EVELO PM ENT

Tennille Burt Business Development Manager Shiva Singam Senior Business Development & Relationships Executive Mimi Tang Partnerships Executive Jarrod Leith Business Development Coordinator EVENTS PRO D UCT I O N

Geraldine Frater-Wyeth Executive Producer Brian Robertson Event Operations Manager Ebony Hui Fashion and Events Manager Jack Streefkerk Logistics and Event Coordinator Special thank you to all of our volunteers, Coleby Consulting, Harry the Hirer, Ticketek, Mirohouse and MA Security.


F EST IVA L PA RT N ERS

FESTIVAL PARTNERS T H ANK YO U TO O UR PART NE RS FO R T H E IR O NG OING SUP P ORT AND DE DICAT IO N IN MAKING T H IS FE ST IVAL P OSSIBLE.

PR INCIPAL PARTNER

G OV E R N ME N T PA RT NER

HAI R & B EAUT Y PART NER

MAJ O R PA RTN ERS

E VENT PA RTN ERS

O F F IC IAL P RODUCT PA RT N ER S

S UPPO RTING PA RTN ER S

ME DIA PARTNERS

O F F IC IAL SUP P LIERS

T HE FEST I VAL SUPPO RTS

All Festival photos by Lucas Dawson Photography.

ISSU E T WO | 27


VAMFF VAMFF TIC K E TS O N SA L E NOW

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Melbourne Fashion Festival Program  

The official 2017 program. March 1-19.

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