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FASHION

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Travel Melbourne Eat.Drink.Fashion Accommodation Fashion Experiences

GET S O CI A L

Shop the Runway Gala Runway Runway 1 Runway 2 Runway 3 International Designer Showcase 1 International Designer Showcase 2 Virgin Australia Grand Showcase Runway 4 Runway 5 National Graduate Showcase GQ Menswear Runway Runway 6 Runway 7

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RU NWAY BEAUT Y TREN DS

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IND EPEND E N T FASHION E V E N TS

F E ST I VAL LOYALTY VIP Packages Membership

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I DE AS Business Seminar International Women’s Day Forum An Evening with: Women in Media Fashion Talks Ideas Events

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ARTS Exhibitions Performances/Experiences Fashion Film Award Talks Independent Artists

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N AT ION A L DES IG NE R AWA RD

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T H E P LAZ A

WELCO M E

CONTENTS TRAVE L IN STYLE

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FE STIVAL ACKNOWLE DG ME NT Festival Partners

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PLAN YO U R NIG H T O U T Ticketing information Parking Accessibility Venues

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AUST RALIA’S LARG EST FASHIO N EVENT

B E H IND TH E S CE NE S 201 8 CAMPAIG N

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FE STIVAL PLANNE R

Entertainment and Play Food and Drink Festival of Beauty Shop

AN ANNUAL C E LE BRAT ION OF FAS HION, ARTS AND IDE AS FOR E VE RYONE TO E NJOY

FASHION WEE KEN D IN STON N I N GTON High Tea Fashion Weekend Runway

The Melbourne Fashion Festival Ltd exists to profile and amplify Australian and international creative talent, both locally and globally, by embracing fashion in all its forms to inspire consumers, support retailers and maximise benefits to our stakeholders.

SY MBO L K E Y FE STIVAL G IFTBAG INCLU DE D

© Melbourne Fashion Festival Ltd 2018 Every effort has been made to ensure program and pricing details are correct at the time of printing. However, these details are subject to change where necessary. Visit vamff.com.au for updates. T: +61 3 9654 5599 E: fashion@mff.com.au

THE PLAZA

TH E PLAZA WH E E LCH AIR ACCE SS IB LE

This document has been produced to international environmental management standard ISO14001 by a certified green printing company.

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SEE NOW, BUY NOW

FASHI O N

SHO P T HE RUNWAY Shop the latest collections from Australia’s leading designers, beauty products and accessories instantly. Powered by

FASHION

Get first access to insider trends all year round with style edits from magazine editors, influencers and style icons. vamff.com.au/shoptherunway 4

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THE L A RG EST DE S I GN E R L INE- UP OF TH E F E ST I VAL

FASHI O N

GAL A RUN WAY

Join the glamour of the Festival’s 2018 Gala Runway, presented by David Jones, supported by Vogue Australia. Don’t miss the largest exclusive International and Australian designer line-up as David Jones showcases the season’s leading trends. This is a runway not to be missed.

DESIGN ER S Alexander McQueen bassike Bec & Bridge Camilla CAMILLA AND MARC Christopher Esber Jac + Jack Jack London KITX macgraw Manning Cartell Saint Laurent Scanlan Theodore VIKTORIA & WOODS Many more to be announced

GALA RUNWAY Presented by David Jones Supported by Vogue Australia Monday 5 March 7:30pm and 9pm (repeat show) Royal Exhibition Building Tickets from $59 per show THE PLAZA

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R U N WAY 3

One of the Festival’s most highly anticipated runways showcasing leading Australian designers.

See Australia’s most prestigious designers take to the runway with a focus on sophistication, femininity and elegance.

Albus Lumen

FASHI O N

RUNWAY 1

Carla Zampatti

bassike

KACEY/DEVLIN

Bianca Spender

macgraw

CAMILLA AND MARC

Manning Cartell

Dion Lee

Rachel Gilbert

Scanlan Theodore VIKTORIA & WOODS

RUNWAY 1 Presented by vogue.com.au Supported by Priceline Pharmacy

RUNWAY 3 Presented by Harper’s BAZAAR Supported by Priceline Pharmacy

Royal Exhibition Building Tuesday 6 March 7:30pm Tickets from $59

Royal Exhibition Building Wednesday 7 March 7:30pm Tickets from $59

THE PLAZA

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RUNWAY 2 Shop the looks straight from the runway with the season’s must have pieces from these Australian contemporary labels.

Acler

COMPLIMENTARY GIFT BAG

INTER NATIONAL DESIGNER SHOWCASE 1

AVAILABLE AT R UNWAYS 1 - 7, GQ MENSW EAR R UNWAY AND VIR GIN AUSTR ALIA GR AND SHOWCASE

Anna Quan

Presented by Trade and Investment Victoria

Arnsdorf

Upper West Balcony, Royal Exhibition Building Tuesday 6 March 5pm Ticketed, see vamff.com.au for details

BY JOHNNY. C/MEO COLLECTIVE

INTER NATIONAL DESIGNER SHOWCASE 2

Hansen & Gretel Morrison RUNWAY 2 Presented by ELLE Australia Supported by Priceline Pharmacy Royal Exhibition Building Tuesday 6 March 9pm Tickets from $59

Presented by Trade and Investment Victoria

THE PLAZA

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*Gift Bag not available at Gala Runway and National Graduate Showcase

Upper West Balcony, Royal Exhibition Building Tuesday 6 March 6pm Ticketed, see vamff.com.au for details

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Be inspired by the craftsmanship, talent and beauty of each garment of luxury bridal and menswear suiting. Designer line-up to be announced.

VI R G IN AU STR A L I A G RA N D SH OWCAS E F EATURI N G G I N G E R & S MA RT

FASHI O N

R U N WAY 4

E XCLUSI VE LUXURY B R I DAL R UNWAY RUNWAY 4 Presented by Harper’s BAZAAR Brides Supported by Priceline Pharmacy Royal Exhibition Building Wednesday 7 March 9pm Tickets from $59 THE PLAZA

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R U N WAY 5 Discover the most wanted buys and unearth your seasonal style from these ready-to-wear designers.

alice McCALL Kate Sylvester Misha Collection Nicola Finetti Thurley Showcasing one of Australia’s most successful and globally recognised designers, Ginger & Smart. VIRGIN AUSTRALIA GRAND SHOWCASE Featuring Ginger & Smart Presented by marie claire Celebrating Fashion Targets Breast Cancer

RUNWAY 5 Presented by InStyle Supported by Priceline Pharmacy

Royal Exhibition Building Thursday 8 March 9pm Tickets from $59

Royal Exhibition Building Thursday 8 March 7:30pm Tickets from $59

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Yeojin Bae

THE PLAZA

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This runway celebrates the next generation of Australian fashion design talent. Handpicked from renowned design institutions and universities across the country. See Australia’s brightest graduate talent shine.

R U N WAY 6 A runway show for the trend setters, see some of Australia’s coolest labels and high-low dressing with a street style edge.

FASHI O N

N ATIONA L G RADUATE SH OWCASE

Atoir Bec + Bridge Isabelle Quinn Kaliver LIFEwithBIRD Lois Hazel Nice Martin P.E NATION

NATIONAL GRADUATE SHOWCASE Presented by Target Supported by Fashion Journal

RUNWAY 6 Presented by Who What Wear Supported by Priceline Pharmacy

Royal Exhibition Building Friday 9 March 7.30pm Tickets from $59

Royal Exhibition Building Saturday 10 March 7:30pm Tickets from $59

THE PLAZA

THE PLAZA

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GQ ME N SW EA R RUNWAY

R U N WAY 7

Discover this season’s best street style from outerwear to edgy suiting. Join the fashion crowd in a glamorous after party at Spice Market.

Dedicated to the it-girl, this Saturday night show brings Australia’s most covetable designers together with luxury styling inspired by the fashion editorial pages of Grazia.

Autonomy

Elliatt

bassike

Finders Keepers

Chris Ran Lin

Keepsake The Label

Jac + Jack

Talulah

P.E NATION Presentation by Strateas Carlucci

Third Form We Are Kindred

GQ MENSWEAR RUNWAY Presented by Asahi Super Dry

RUNWAY 7 Presented by Grazia Supported by Priceline Pharmacy

Royal Exhibition Building Friday 9 March 9pm Tickets from $59

Royal Exhibition Building Saturday 10 March 9pm Tickets from $59

THE PLAZA

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THE PLAZA

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For the fourth year, Priceline Pharmacy is the Official Hair and Beauty Partner of the Festival. Along with international beauty experts Sarah Laidlaw and Kenneth Stoddart, Priceline Pharmacy is excited to mould the shape of the beauty looks for the 2018 Festival.

“T R I P L E T H R E AT P I N K Pink, pink, pink everywhere. Models across the runways supporting pink in a variety of tones on cheeks, eyes and lips all at once.

The world renowned hair and make-up experts will be setting the trends with must have looks, products, tips and tricks of the season. Here are their insider tips on what we can expect to see on the runway.

BEAUTY TRENDS

FASHI O N

GET THE LATEST RUNWAY BEAUTY TRENDS

H AIR T RENDS

KE NNET H STODDART P RI CEL I NE PHARM ACY HAI R D I RECTO R

“G R APH IC COLOUR

Bold slashes of stamped on cream eyeshadow in bright, graphic tones are appearing across the runways in blocks of colour swiped over the eyelid.

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SARAH LAIDLAW P RI C E L I N E P H A R M ACY M A K E - U P D I R E C TO R

“ T H E W ET LO O K

Hair is exuding a carefree sexy attitude with these DIY wet looks of hair pushed back off the face.

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HEW AW 1 8 OZ F LO R A

R AH MA T H E L A BE L

STRUCTURE

Runway show of the new AW18 collection. This will be the first event exhibiting the HEW womenswear line showcasing our latest collaboration with Melbourne painter Kat Phillmore. Drinks provided.

Based around a traditional Ethiopian coffee ceremony, this fashion presentation by designer Rahma Mohamed is about evolving past traditions.

Designers Abbey and Lara respond to the idea of shape in terms of who we are and what we were told to be with a collection of garments responding to the feeling of being boxed in.

Fort Delta Shop 59 Capitol Arcade (Basement Level) 113 Swanston Street, Melbourne Friday 16 March 8pm Free

The Gallery 361 Little Lonsdale St, Melbourne Wednesday 14 March 7pm Tickets $29

Thursday 8 March 6.30pm Free

GLOBAL I ND IG EN OUS RU NWAY Be mesmerised by the colourful and flowing garments that will grace the runway with collections inspired by their environment, culture, arts and history of its people. Melbourne Museum, Main Foyer 11 Nicholson St, Carlton Thursday 8 March 8pm Tickets from $45

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RY DE R R U N WAY RYDER a Melbourne iconic label, presents its latest season in a solo runway at an inner-city gallery space. Cremorne Thursday 15 March 6pm Ticketed

H Y B RID E NTITIE S : W E ARAB LE ART FO RMS Hybrid Entities: Wearable Art Forms blurs the boundaries of art and fashion to present otherworldly designs that transcend time. LCI Melbourne 150 Oxford St, Collingwood Wednesday 14 March 7pm Free

E Q UINOX V | VÊ NUS Equinox V Vênus is a cosmic journey into the quarterly Equinox collection of Narrm based fashion label, Remuse. Proceeds in support of post Hurricane Maria humanitarian efforts. Sunday 18 March 6pm Ticketed See vamff.com.au for details

INDEPENDENT FASHION EVENTS

AUSTR ALIAN FASHION CONNECT Fashion Connect showcases a range of established and upcoming Australian designers at a high tea, raising funds for United Nations Women Australia. Hotel Windsor 111 Spring St, Melbourne Sunday 11 March 1 and 4pm Tickets $75

DIAMOND DOGS Guide Dogs Australia along with Kangan Institute will be presenting Diamond Dogs, a unique show where we display some of Australia’s most successful fashion labels along a with one-of-a-kind custom made dog coat. Park Hyatt Melbourne - Ballroom 1 Parliament Place, East Melbourne Sunday 18 March 5 & 7pm From $50

CATWALK CLUB P R ESENTS

FUTUR E CHAOS X FUTUR E W ILD

TR UE R AD GIR L R UNWAY

RMIT Catwalk Club are proud to present a comprehensive look at student work from junior and senior years.

The multidisciplinary exhibition, held at the Brunswick Street Gallery, will represent two separate but coexisting characters, Coco - womenswear and Max - menswear.

Taking place in a Melbourne city laneway, this True Rad Girl runway showcases the latest lingerie and swimwear designs from Silent Arrow.

RMIT Media Precinct, Building 12, RMIT City Campus Thursday 15 March 6pm Tickets $30

Brunswick Street Gallery Level 1, 322 Brunswick St, Fitzroy Friday 2 March 6 - 9pm Free

R UN: KIDS FASHION R UNWAY

SLAVE TO THE R HY THM

Event Theatre proudly presents the 2018 RUN: Kids Fashion Runway, showcasing an array of popular kids fashion labels. Enjoy a runway overflowing with energy and entertainment.

Nevada Duffy’s 2018 Winter Collection will be showcased as a dance runway/performance inspired by the body in motion.

3 - 4 March KIDS - 11am & 1pm TWEENS - 2.30 & 4pm Tickets from $15

Melba Spiegeltent 35 Johnston St, Collingwood Wednesday 14 March 7pm Tickets $18

FASHI O N

INDEPENDENT FASHION EVENTS

Secret CBD Laneway Saturday 10 March 6pm Free

EDGELEY The Edgeley fashion designs walk that all important tightrope between high glamour and practicality, elegance and kitsch. The Bakehouse Studios 27 - 29 Hoddle St, Richmond Friday 16 March 7pm Free

See vamff.com.au for event details

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17 - 18 MARCH

FASHI O N

FAS H ION WEE KE ND IN STON NIN GTON

HIGH TEA Back by popular demand, the annual City of Stonnington High Tea, supported by the Australian Women’s Weekly, is the most decadent way to spend the day with friends. Enjoy a delicious High Tea menu designed by Peter Rowland as you revel in contemporary collections on the runway. Designer line-up to include:

Diida

FAL L H E A D OV E R HE E L S FOR T HE L AT EST T R E N DS IN STON N IN GTON

Feathers Karen Millen

Enjoy exclusive shopping offers, in-store activities and runways from the most stylish retailers in Stonnington:

Luxe Deluxe

High Street Armadale, Chapel Street, Toorak Road South Yarra, Toorak Village, Hawksburn, Glenferrie Road Malvern, Malvern Central.

More designers to be announced. Visit vamff.com.au

Torannce

To plan your free fashion weekend, go to vamff.com.au for full retail listings.

HIGH TEA Presented by City of Stonnington Supported by The Australian Women’s Weekly and Peter Rowland Malvern Town Hall Saturday 17 March 11am - 1pm 2:30 - 4:30pm (repeat) Tickets $99 per show

vamff.com.au

NATIONAL DESIGNER AWARD The Festival’s National Designer Award is Australia’s most prestigious fashion award presented by David Jones and supported by Harper’s BAZAAR, which fosters excellence in the fashion industry. Following the success of KACEY/DEVLIN in 2017, the 2018 award finalists will be celebrated at a glamorous industry event which will define the successful applicants career.

FASHION WEEKEND RUNWAY Be the first to discover the Autumn/Winter Fashion Season with City of Stonnington’s Fashion Weekend Runway. Shop the runway as retailers bring the most stylish shopping destinations to life for fashion enthusiasts of all ages. Designers include:

“Fashion is a lifestyle, fashion is for everyone and we’re ready to be a part of that,” Kacey Devlin National Designer Award Winner 2017

The Ark Friend of Mine Monte Establishment Shy Pony Studio MG More designers to be announced. Visit vamff.com.au

FASHION WEEKEND RUNWAY Presented by City of Stonnington Malvern Town Hall Sunday 18 March 1pm Tickets from $39

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STAY U P TO DAT E W I T H T H E L AT E ST F E ST I VA L N E WS AS O U R S O C I A L M E D I A C H A N N E L S G I V E YO U E XC LU S I V E ACC E SS TO FASHION MOMENTS, SPECIAL OFFERS AND BEHIND THE SCENES CONTENT.

GET SO C IAL @VAMFF @VAMFF @MELBOURNEFASHIONF E ST I VAL @MELBOURNEFASHIONF E ST I VAL @MELBOURNEFASH I ONF E ST @MELBFASHIO NF E ST VAMFF.COM . AU # VAMFF

MYER STYLE SERIES Sit amongst Melbourne’s fashion pack and preview the latest designer capsule collections at the inaugural Myer Style Series. Details of each capsule collection will be announced soon and are sure to be headlined by Alex Perry, Acler and Asilio.

FASHI O N

JOIN THE CONVERSATION

Myer Melbourne will continue the fun post show with giveaways, exclusive shopping offers and live entertainment. Follow the Myer Facebook page to stay up to date with the Myer Style Series exclusive announcements. MYER STYLE SERIES Myer Melbourne, Bourke St Mall, Melbourne Thursday 8 March 6 and 7.30pm Friday 9 March 6 and 7.30pm Saturday 10 March 1.30 and 3pm Tickets $25 See vamff.com.au for booking details

AN AFTERNOON WITH THE LANGHAM MAKE A FASHIONABLE DONATION TO M A KE A D I F F E R E N CE , H E LP FAS H IO N TARG ETS B RE AST CANCE R CE LE B R AT E I TS 2 0 T H ANNIVE RSARY.

Take a slice of this season’s most chic trends at The Langham’s High Tea. Direct from the catwalk to Aria Lounge, a collection of couture cakes have been designed to reflect classic and contemporary fashion icons.

Fashion Targets Breast Cancer is celebrating 20 years in Australia and is partnering with the Festival to raise vital funds directed to the Garvan Institute of Medical Research. Add a donation to your ticket purchase to make the Fashion Targets Breast Cancer 20th Anniversary the most successful campaign ever.

AN AFTERNOON WITH THE LANGHAM Aria Lounge, The Langham, Melbourne ariabar.com.au 1800 641 107 Saturday 3 and Sunday 4 March Saturday 10 and Sunday 11 March 11.30am and 1.30pm 2.30 and 4.30pm (repeat) Tickets $84

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VIP PACKAGES Don’t miss your chance to secure your front row VIP experience and exclusive access to the Mercedes-Benz Star Lounge. Indulge in an evening of high glamour, entertainment and premium hospitality for you and your colleagues or friends with packages available from March 5 - 10, 2018.

IDEAS

Mercedes-Benz Star Lounge inclusions: VIP Tickets start from $260 and include premium canapes, champagne, wines, beer and soft beverages from 6 - 9pm For more information contact vippackages@mff.com.au.

MEMBERSHIP GET C LOSE R TO T H E FASHI O N YO U LOVE WI TH A F REE MEMBER SHI P TO AU STR A L I A’ S L A RG E ST FASHION E V E N T. Join our inner circle to get first access to ticket offers, priority runway entry, event and partner offers, designer news and festival announcements. Simply subscribe at vamff.com.au/membership

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I D EAS

BUSINESS SEMINAR The annual, international connection platform where global thought leaders take to the stage, exploring current and innovative themes in the fashion, creative and design industries. Creative and commerce platforms are developing almost at the speed of light with technology at the forefront. Get set to learn, connect and be inspired by global leaders in their field at this year’s Business Seminar.

H OST E D BY G LY NI S T R AI L L- N ASH Fashion Editor at The Australian

BUSINESS SEMINAR Presented by Visit Victoria and AMP Capital Shopping Centres Supported by Wish Long Room, Immigration Museum Friday 9 March 1 – 6pm including networking drinks post seminar Tickets $399

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GU I L L AU ME DE S E Y NE S

W E N ZH OU

Executive Vice President, Hermès International PARIS

CEO and Co-Founder of 3.1 Phillip Lim NEW YORK

The great-grandson of Émile Hermès, Guillaume de Seynes represents the sixth generation of the Hermès family. He joined Hermès in 1997 at La Montre Hermès SA in Bienne, Switzerland, and in 1999 became Managing Director. In 2006 he was appointed Executive Vice President of Hermès International. Since 2011, Guillaume de Seynes has been Managing Director of Hermès International in charge of Manufacturing Division and Equity Investments. He is also Chairman of Comité Colbert, the French luxury association.

As President and CEO of 3.1 Phillip Lim, Wen Zhou is a celebrated leader and pioneering force in the fashion industry. After over a decade in business, Zhou continues to drive a global, modern, luxury business with retail stores around the world and headquarters in New York City.

FANNY MOI ZANT

JARRAD S E RAF I NE - C L ARK

Co-Founder, APAC VP, Director of Communications HONG KONG

Partner / Director Creative Services KCD INC NEW YORK

Co-founder, APAC VP and Director of Communications of Vestiaire Collective, Fanny Moizant, is globally recognised for her unique style and perspective on fashion and business, desirability and commercial appeal. Moving to Hong Kong in 2017 to drive new markets, Moizant’s vision continues to build Vestiare Collective as the world’s leading re-sale site for desirable fashion.

Jarrad Serafine-Clark produced the first 10 years of AFW before joining PBL as Creative Director of Events. In 2005 he returned to AFW under new ownership, IMG Fashion, as Global Creative Director where he established platforms focused on enhancing the traditional industry needs, whilst challenging the status quo by expanding participation of consumers. In 2014, Jarrad joined KCD as Partner, leading teams in New York, Paris and London to make the impossible possible for the world’s leading brands. He has produced events for 26 years in locations all over the world and now lives in New York with his husband, Jarrod. 27


AN EVENING WITH: WOMEN IN MEDIA

A PA N E L O F DY N A M I C A N D INSPIRING SPEAKERS D IS C U SS S O CI A L M ATTE R S OF GENDER EQUALITY, I N C LUSI O N A N D E MPOWERMENT.

A PANE L C E L E B RAT I NG H I GH P ROF I L E WOME N I N ME DI A W H O H AV E P U S H E D T H E BOU NDARI E S AND H AV E MADE T H E I R MARK I N A C H ANGI NG ME DI A L ANDS CAP E .

I TA B U T T ROS E AO, OB E

G R OUP P UBLISHER , ALLUR E MEDIA / W HO W HAT W EAR

LEGENDARY MEDIA TRAILBLAZER AND PRICELINE SISTER

D R NI K K I STAM P

L IANE MORIARTY

CAR D IOTHORAC I C S U R GE O N

AU STRALIAN AND INTE RNATIO NAL B EST S E LLING AUTH O R

One of Australia’s most respected digital publishers, Alison leads editorial, video, brand extensions, audience development and partnerships across our global and award-winning women’s websites – POPSUGAR, Who What Wear, Byrdie and MyDomaine.

Ita is a truly exceptional Australian: a pioneering magazine and newspaper editor, businesswoman, best-selling author, committed community and welfare contributor and 2013 Australian of the Year. She has twice been voted Australia’s most admired woman and has a long and distinguished career in the Australian media.

N ATAS H A STOT T DE SP OJA

HOSTED BY NICKY BRIGER

KE L L I E H U S H

JAC KI E F RANK

CHAIR , OUR WATC H

E D ITO R, MARIE CLAIRE

E D ITOR -IN-CHIEF, H AR P ER ’S BAZ AAR AUSTR ALIA

GENERAL MANAGER, PACIFIC MAGAZINES

All guests will receive a Mimco key ring valued at $69.95 and a marie claire magazine. INTERNATIONAL WOMEN’S DAY FORUM Presented by MIMCO, marie claire and AMP Capital Shopping Centres Long Room, Immigration Museum Thursday 8 March 8 – 9.30am with seated breakfast provided Tickets $129

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AL I S ON RI C E

Kellie Hush is the Editor-in-Chief of Harper’s BAZAAR Australia, a title she has held since 2012. With more than 20 years’ experience in the fashion industry, Hush is one of the most influential magazine editors in Australia. She is Deputy Chair of the Australian Fashion Chamber and a Director of Royal Hospital for Women Foundation.

HOSTED BY GLY NIS TR AILL-NASH Fashion Editor at The Australian

I D EAS

INTERNATIONAL WOMEN’S DAY FORUM

Over the last 20 years, Jackie has firmly established her position as an industry innovator. A brand expert, Jackie has a strong strategic ability to build and develop both exciting products and passionate audiences in an ever-evolving media landscape. AN EVENING WITH: WOMEN IN MEDIA Presented by AMP Capital Shopping Centres Supported by Deloitte Long Room, Immigration Museum Thursday 8 March 5 – 7.30pm including networking drinks post discussion Tickets $89

The Ideas program is proudly presented by vamff.com.au

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NEW IN 2 01 8 TA KE YO U R DI GI TA L K N OW- H OW TO TH E NE X T LE VE L AN D JOI N AU ST R ALI A’ S TO P I NF LU ENCE RS AS TH E Y S H ARE TH E IR IN SI G HTS O N S O CI AL ME DI A, E CO MME RCE AND CARE E R S U CCE SS . H OST E D BY DAMI E N WO O LNO U G H .

IDEAS EVENTS

I D EAS

FASHION TALKS

INNOVAT IVE AND INSP IR AT IONAL DISCUSSIONS T HAT P R OVIDE T HOUGHT L EADER SHIP TO ENHANCE T HE CAPABIL IT IES AND CAPACIT Y OF T HE AUST R AL IAN FASHION INDUST RY. NOBODY DENIM LAUNDRY TOUR Nobody Denim believes fashion innovation and ethics go hand in hand. Fitting for a brand whose values and ethos are built on local manufacturing, Nobody Denim for the first time in its 19-year history invites visitors to walk its vertically integrated factory floor and experience where its iconic jeans are washed, dyed, distressed and more.

1 - MONETISING YOUR SOCIAL PLATFORM

2 - SOCIAL MEDIA PHOTOGRAPHY

Sisters Jess and Stef Dadon from How Two Live discuss why content is king in creating a personal brand and growing an audience. They will share how they established a voice, built an audience and continue to maintain a social presence that makes their fashion clientele pay attention.

Founder of @StreetSmith and street style photographer for Vogue Australia, Liz Sunshine will take us behind the lens to reveal photography 101 and the key to capturing the moment. Style and fashion blogger behind @SeeWantShop, Lisa Hamilton has an eye for all things beautiful and will share how to create the perfect shot.

Presented by AMP Capital Shopping Centres

Presented by AMP Capital Shopping Centres

Treetops, Melbourne Museum Saturday 10 March 9:30 - 10:30am Tickets $29

Treetops, Melbourne Museum Saturday 10 March 11 - 12pm Tickets $29

NOBODY DENIM 71 Leicester St, Fitzroy Saturday 17 March 11am - 12pm 1 - 2pm 3 - 4pm Free, RSVP required See vamff.com.au for details

ENGAGING AUDIENCES THROUGH FASHION FILM - BREAKFAST 3 - SHOPPING WITH THE FUTURE GENERATION

4 - CAREER CODE CONVERSATIONS WITH WHO WHAT WEAR

With a focus on how retailers can adopt to innovative retail models, join AMP Capital Shopping Centres as it shares insights into why retail is becoming more about providing an omni-channel customer experience, transcending any one medium and simply providing future shoppers what they want, when they want.

Join Alison Rice from the hugely successful Who What Wear empire for the Career Code series. As a leading online platform for premium and personal style, catering to trend-setting fashion lovers, this will be every girl’s guide for creating own professional success and learning how to have a strategic, stylish and self-made career.

Presented by AMP Capital Shopping Centres

Presented by Who What Wear and AMP Capital Shopping Centres

Treetops, Melbourne Museum Saturday 10 March 12:30 - 1:30pm Tickets $29

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Treetops, Melbourne Museum Saturday 10 March 2 - 3pm Tickets $29

More brands are engaging fashion films to reach audiences and create an inspiring brand story. Join us for a champagne breakfast and panel discussion from industry experts and directors on how to make fashion films work for your business. QT, Melbourne, 133 Russell St, Melbourne Friday 9 March 8.30am See vamff.com.au for details

WHEN FASHION AND HUMAN BEHAVIOUR COLLIDE: A CONVERSATION Ever wondered why we wear the things we wear, or shop the way we shop? Australian Style Institute discuss how our psychology and habits influence the fashion industry on a 360 degree perspective of the fashion space. Australian Style Institute Level 1, 60-66 Hanover Street, Fitzroy Saturday 3 March 10am - 1:30pm See vamff.com.au for details

A’LA MODE SALON | THE FASHIONABLE LOUNGE The Fashion Start-up Lounge features two events, from discovering a new digital way of shopping, to two start-up gurus making international headway in their first two years of business, both focusing on fashion sustainability. 1 - 2 March See vamff.com.au for details

SUSTAINABILITY IN DESIGN Sustainability in fashion and design remains at the forefront of industry conversation. Australia’s brightest design talents discuss how sustainability informs and shapes their design process, the importance of quality and value of local production. The Establishment Studios, Prahran Thursday 8 March 6pm

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IDEAS EVENTS K&L GATES FASHION LAW BREAKFAST Join us for a breakfast to hear about the latest issues and important legal changes in the fashion sector in Australia and overseas. Level 25 South Tower 525 Collins Street, Melbourne Wednesday 7 March 7.30 - 9.00am Free, RSVP required See vamff.com.au for details

T H E CO O L CARE E R CO NFE RE NCE Cool Career Conference is the ultimate career event for the creative, business and entrepreneurial-minded woman. Join keynote speakers and panel sessions taking you on a backstage pass into the new age careers in fashion. Greenfields Albert Park 35/37 Lakeside Drive, Melbourne Friday 2 March 1 - 5pm Ticketed See vamff.com.au for details

GLOBAL FASHION EXCHANGE SWAP AND TALK Through interactive clothing swap events, GFX empowers consumers to take action for a better environment while they stylishly renew their wardrobe and save hundreds of thousands of clothes from going to landfills. Talk - 1 March 7 - 8pm Swap - 10 March 11am - 3pm See vamff.com.au for details

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FASHION AS A FORCE FOR GOOD What would be possible if the brands you know and love, committed to empowering women and girls from every purchase? Fashion can be a force for good. Come learn how, from those committed to change. Free, RSVP required See vamff.com.au for details

THE.FUTURE.IS.UNITY. THE CIRCULAR ECONOMY IS IN FASHION

The fashion industry is experiencing a crisis of values. A growing consciousness that doesn’t want fashion that comes with catastrophic environment and human waste. There is another way, it’s disruptive, it’s creative and it’s worth it. SO.ME Space 322 - 326 Coventry Street, Sth Melbourne Thursday 15 March 5.30 - 8pm Ticketed See vamff.com.au for details

ARTS


HERMÈS AT WORK

WHE N P E R SI STE N CE MEETS RESISTANCE, T HE R E SULTS CA N BE EXPLOSIVE.

A RTS

YOU CAN’T DO THAT

H E RMÈ S I S P ROU D TO P RE S E NT AN E XH I B I T I ON W H E RE YOU CAN DI S COV E R T H E S KI L L S OF T H E H E RMÈ S C RAF TS ME N.

Melbourne Museum presents You Can’t Do That proudly supported by the Festival, celebrating moments in the careers of Melbourne fashion figures. Meet designers and models who shaped the industry. This exhibition will overturn the rules and feed your creative contrarian within.

After its early days as a harness and saddle maker, Hermès soon began to produce bags and luggage, before becoming a storyteller on silk. Since then, the house has broadened its creativity to include an ever more diverse range of crafts. Discover the skills and discern the secret language of the Hermès craftsmen. This itinerant celebration of craftsmanship is an opportunity to meet our artisans as they share with you their knowledge and expertise. Discover how materials are transformed, how Hermès objects take shape, and gain a renewed sense of what lies behind the term “craftsperson”.

YOU CAN’T DO THAT Melbourne Museum 11 Nicholson St, Carlton 2 March - 15 July 2018 10am to 5pm Adult ticket $10 presentation of a VAMFF event ticket Concession FREE See vamff.com.au for details

“Hermès at Work” further explores ideas relating to contemporary craftsmanship through a number of guest lectures and guided tours.

For more information and to book your free ticket to the guest lecture program, visit www.hermesatworkau.hermes.com #HermesArtisan Melbourne Town Hall 90 - 130 Swanston Street, Melbourne From 8 – 17 March (closed 12 March 2018) 11am – 7pm daily Free admission

NOCTURNAL: JORDIE LANE Melbourne Museum will transform into an adult playground for Nocturnal; a street style themed evening of live music and discovery featuring a performance by Jordie Lane plus special guests. NOCTURNAL Melbourne Museum 11 Nicholson St, Carlton Friday 2 March 6 - 11pm $25 early bird tickets $35 on the door

RENDEZ-VOUS WITH HERMÈS CRAFTSPEOPLE

G UO PEI’S LEGEND COLLECTION

8 - 17 MARCH 2018

AR CHI TE CTUR A L LY I NSPIRED FASHION. Guo Pei’s Legend collection, showing as part of NGV Triennial was inspired by her encounter with the Cathedral of Saint Gall in Switzerland. What was it about the 18th Century Cathedral that captivated the Chinese fashion designer, and how is this reflected in her couture collection?

MELBOURNE TOWN HALL

Speakers include: Dr Jess Berry

Senior Lecturer, Design History Theory, Monash University

Paola Di Trocchio,

GUO PEI’S LEGENDARY COLLECTION NGV International 180 St Kilda Road, Melbourne NGV Triennial - 15 Dec - 15 April Talk - Saturday 3 March, 1pm Free

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Graphic design: Sylvia Tournerie. © Hermès, Paris 2016.

Curator, Fashion and Textiles, NGV

Admission free #HermesArtisan

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EXHIBITIONS

MARIMEKKO: DESIGN ICON 1951 TO 2018

PRISCILLA: QUEEN OF THE DESERT COSTUME EXHIBITION

Established during the golden age of modernism, Marimekko is the Finnish textile and fashion company that has achieved international fame with bold screen prints and pop-art style graphics. With more than 60 outfits, fabrics, sketches and archival materials, the exhibition focuses on talented individuals who have defined this textile practice.

“How many times do I have to tell you? Green is not your colour!” (Felecia Jollygoodfellow). To celebrate the arrival of PRISCILLA QUEEN OF THE DESERT, THE MUSICAL in Melbourne, this exhibition offers a unique insight into Tim Chappel’s Tony Award-winning costume designs. This iconic hit musical is currently showing at Melbourne’s Regent Theatre and features a dazzling array of more than 500 award-winning costumes and 200 headdresses.

Bendigo Art Gallery 42 View St, Bendigo 3 March - 11 June Monday - Sunday, 10am - 5pm Ticketed, see vamff.com.au for details

1 - 18 March Ticketed, see vamff.com.au for details

AMY WINEHOUSE: A FAMILY PORTRAIT

FICKLE

FICKLE is a showcase by The Social Studio in collaboration with Blanc & White Collective, presenting its capsule collection of jewellery that addresses the way we look at plastic bags; exploring the process of transforming everyday waste into worth.

Amy Winehouse (1983 – 2011) was a lauded singer, songwriter and fashion icon named “the pre-eminent vocal talent of her generation,” by the BBC. Beyond that, she was deeply close with her family, and immensely proud of her Jewish-London roots. Amy Winehouse: A Family Portrait is a personal and intimate exhibition which explores Amy Winehouse’s inner world, and the influences that shaped her career and personal life.

Thursday 16 March 5 - 9pm Free See vamff.com.au for details

Jewish Museum of Australia 26 Alma Rd, St Kilda Tuesday – Sunday 1 - 18 March Ticketed, see vamff.com.au for details

SCAN, PRINT, WEAR

DIGITAL MANA

SWAG

Dutch designer Iris van Herpen is a pioneer in experimental runway collections with 3D printed garments, using new technologies and craftsmanship with unconventional materials to create cutting edge fashion designs.

For Māori, the most prestigious woven garment is the Kākahu, or feather cloak. As a Māori-Australian, photographer and weaver, Kirsten Lyttle uses photographs of Australian native birds, like the emu, weaving them to make a photographic Kākahu Korowai, or feather cloak.

SWAG looks at the intersections between contemporary jewellery and fashion through a collaborative group show featuring the work of Australian jewellers and fashion designers. The exhibition explores the language of adornment and the long tradition of jewellers and couturiers creating synergistic works.

NGV International 180 St Kilda Road, Melbourne NGV Triennial - 15 Dec - 15 April Talk - Sunday 4 March, 1pm Free

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Centre for Contemporary Photography 404 George St, Fitzroy Wednesday - Sunday 2 February - 11 March Free

Craft Victoria Watson Place, Melbourne Monday - Saturday 8 February - 17 March Free

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EXHIBITIONS

HAUTE COUTURE IN ANCIENT GREECE: THE SPECTACULAR COSTUMES OF ARIADNE AND HELEN OF TROY This exhibition brings to life the magnificent costumes worn by Minoans and Mycenaeans of Bronze Age Greece ca. 2000 to 1200 BCE. The launch event will include a runway, projection installation and a lavish ancient inspired cocktail party. Hellenic Museum 280 William Street, Melbourne Launch - 2 March, 6.30 - 10.30pm Exhibition - 2 March - 20 April Monday - Sunday 10am - 4pm Ticketed, see vamff.com.au for details

THE EDGES AND IN BETWEEN

WALKING IN TWO WORLDS

RMIT invites you to experience the works of fifteen student artists and designers with The Edges and In Between. This exhibition examines how contemporary creative practices embrace traditional boundaries through art, fashion and textiles.

For the past 50 years Aunty Lois Briggs has been breaking ground in the Melbourne fashion industry. From the riverbanks of her home country to the runways of high end fashion, she now inspires and leads a new generation of women through her work at Victoria’s Worawa Aboriginal College.

First Site Gallery Storey Hall Basement 344 Swanston Street, Melbourne 7 - 23 March Tuesday - Friday 11am - 5pm Free

Birrarung Gallery, Bunjilaka Cultural Centre, Melbourne Museum 11 Nicholson St, Carlton March 1 - June 10 Monday - Sunday 10 - 5pm Ticketed, included with Museum entry

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PERFORMANCES / EXPERIENCES

INFRACTION

WOWZZZEEE

Take a journey through a multi-sensory experience combining high end fashion and fine art photography. Be submersed in a world that exposes the human yearning for beauty and creation. After destruction we seek to rebuild. Inspiration arises from the devastation. Slowly and with care a stronger new world is born.

Wowzzzeee unites people through the making and wearing of onesies. Become part of the wowzzzeee universe with a wowzzzeee of your own – a onesie with the WOW factor!

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PERFORMANCES / EXPERIENCES

Arts House 521 Queensberry St, North Melbourne 14 - 25 March Free, RSVP not required See vamff.com.au for details

Glow Studios 19 Ireland St and 79 Ireland St, West Melbourne Launch - Friday 16 March 7pm Exhibition - 16 - 25 March Free, RSVP required See vamff.com.au for details

DUENDE CO PRESENTS ALABAMA BLONDE

BORN 2 HUSTLE: AN ANARCHIST COUTURE COLLABORATION BY HEART OF BONE X PATRICK CHRISTIE

Prepare to have your senses stimulated with Alabama Blonde’s immersive live fashion exhibition, showcasing its latest collection with the collaboration of local independent designers, artists and creatives.

Born 2 Hustle is an anarchist couture collection of customised upscaled vintage pieces that are hand painted, embroidered, studded, encrusted, embellished, all finished by hand and one of a kind. A long awaited collaboration between cult Melbourne brand Heart of Bone and renowned International ink artist and designer Patrick Christie.

Saturday 17 March 7pm - 12am Ticketed See vamff.com.au for details

Launch - Friday 2 March 8 - 11pm Collection Display - 1 - 18 March 10am - 4pm See vamff.com.au for details

DIAMOND COLLECTIVE RUNWAY The Diamond Collective features select local emerging designers showcasing their art. Three designers bring their own flair, quirk and designs that will provoke your individual style. Saturday 10 March 2pm Ticketed See vamff.com.au for details

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LIGNE 9

PRISM

Ligne 9 à Belleville S!X juggle French numbers and shopping bags on the metro from Arts et Métiers to Belleville, line number 9. Upon alighting (mind the step!), models will wander the back streets of Paris, rag-picking in the Marchés aux Puces and flying the flag at République.

New Palm Court Orchestra presents an inspiring evening of music including Arvo Pärt’s Spiegel im Spiegel and Piazzolla’s “Oblivion. Join leading local designers and commentators in a pre-concert panel, exploring music and fashion’s powerful role in changing perceptions.

Belleville Melbourne Globe Alley Monday 12 March Free, RSVP required See vamff.com.au for details

Wednesday 7 March 7pm Ticketed See vamff.com.au for details

RIBBON CRAFTS & BATIK WORKSHOPS Kontiki Cultural Women Empowerment invites you to join their workshops on DIY Ribbon Flowers using unique beads/grosgrain and batik ink tie-dye, allowing participants to experience the process of creating hand-made accessories. Lighthouse Foundation 291 - 293 Sunshine Road, Tottenham Tuesday 13 March 10am - 4pm Free, RSVP not required

TENFINGERZ’ MENAGERIE “What can only be described as a mad, technicolour, subversive and enlightened spectacle that Leigh Bowery would have been proud of” (The Report). Tenfingerz presents a live art spectacle using fashion for social change. 16 - 18 March 8 - 11pm Ticketed See vamff.com.au for details

THE WHISPERING FOREST OF MEMORIES Be immersed in The Whispering Forest of Memories, by the collaborative power of fashion, photography and floristry used to create a metaphysical ‘forest’ installation. Ten Cubed 1489 Malvern Road, G  len Iris 27 February - 18 March 10am – 4pm Free

THE BEEHIVE FASHION MARKET The Beehive fashion market, curated by Jess and Stef Dadon from ‘How Two Live’, is a celebration of Amy Winehouse as a style icon, exhibiting some of the most exciting emerging design talent Melbourne has to offer. Jewish Museum of Australia 26 Alma Road, St Kilda Sunday 11 March 10am - 5pm Ticketed See vamff.com.au for details

THE ART OF VICTORIAN DRESSING Experience the romance and charm of life as it was on the goldfields for the gentry of the 1850s. Learn about Victorian fashion and how costume is produced for the living history museum. Sovereign Hill Bradshaw Street, Ballarat Saturday 3 March 1:30 - 4:30pm Ticketed See vamff.com.au for details

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TALKS THE JOHNSTON COLLECTION CONVERSATION SERIES

The Festival’s Fashion Film Award is the longest-running and leading platform in Australia for the exposure and recognition of creative talent in the local and global fashion film industries. Watch as designers, directors, photographers and filmmakers devise new and innovative ways of storytelling. Various Melbourne and interstate screenings include Val Morgan Cinemas, Russh online and Virgin Australia’s In-Flight entertainment.

Ticketed See vamff.com.au for details

A SMART NEW LIFE This talk considers the nature of colonial society and the emigrant’s experience through the lens of dress.

FASHION FILM AWARD WINNERS Handpicked by a jury of esteemed industry professionals, these exciting 10 short fashion films were chosen as the winners from a huge selection of Australian and international submissions.

AUSTRALIAN CATEGORY A Victorian Silhouette The Sovereign Hill Museums Association Alice.Alice Sean Mulquiney Assemblage in Motion Josh Nien My ideal brothers Boyhood Garments Official Oscar Hunt // Whatever Your Style WILDEBEEST

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FASHION FILM AWARD

A SINGULAR VISION: FASHION ON FILM

THE CREMASTER CYCLE BY MATTHEW BARNEY

Cinema Nova presents a screening of the stylish A Single Man starring Oscar winners Colin Firth and Julianne Moore, directed by renowned fashion designer Tom Ford including Fashion Film Award shorts and a piccolo of sparkling wine on arrival.

Presented on rare 35mm film prints, this extraordinary five-part film project by esteemed American artist Matthew Barney has been absent from Australian cinemas for years. The work is a visual and sensory wonder delivering a truly unique viewing experience.

Cinema Nova, 380 Lygon Street, Carlton Wednesday 14 March 6.30pm Ticketed See vamff.com.au for details

The Astor Theatre, 1 Chapel St, St. Kilda Saturday 3 March Ticketed See vamff.com.au for details

Tuesday 6 March 10 – 11.30am

DRESSED FOR SUCCESS

ART TALK: MIRKA MORA X GORMAN In 2016 the Mirka Mora X Gorman collection was launched. On the occasion of Mirka Mora’s 90th birthday, join fashion designer Lisa Gorman for a twilight conversation in Heide II as she reflects on her collaboration with one of Australia’s best loved artists. Heide Museum of Modern Art 7 Templestowe Road, Bulleen Sunday 18 March 5 - 6.30pm Ticketed See vamff.com.au for details

INTERNATIONAL CATEGORY

Based on excerpts from Jane Austen’s letters and novel, discover what it was like to dress for a ball in Regency England. Thursday 8 March 2 – 3.30pm

DRESSING DEMPSEY’S PEOPLE | FASHION FROM THE STREET Explore the significance of painter John Dempsey, in the context of early 19th century clothing. Thursday 15 March 10 – 11.30am

INDEPENDENT ARTISTS

Celebrating Modest Fashion The Telegraph Eating Hooks Pfadfinderei Making it on Time Banks Films Moncler SS 2017 Colonel Blimp, Grayskull Waiting Room The Blink Fish

FASHION FILM AWARD AT M.A.D.E M.A.D.E will be screening the Festival’s Fashion Film Award winners, with the fabulous new café serving fashion inspired cocktails. M.A.D.E 102 Stawell Street South, Ballarat Sunday 18 March Free See vamff.com.au for details

FASHION FILM AWARD AT FED SQUARE If you love fashion and film, settle under the open skies at Fed Square to view the Festival’s 2018 Fashion Film Award winners. Fed Square Thursday 15 March 6pm Free entry

Presented by RUSSH Supported by Val Morgan Official Screening Partners ACMI, The Astor Theatre and Fed Square

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BLURRING BOUNDARIES Blurring Boundaries pushes the limitations of art and fashion by incorporating the two disciplines. This exhibition presents a series of individually hand-painted garments influenced by abstract art, each garment individually experimenting with spontaneous elements of deconstruction. 1 – 8 March Free See vamff.com.au for details

IN PINK

LIMINAL STATE

Artist Musonga Mbogo’s exhibition will present Mbogo’s unique style in a collaborative effort that will include clothing from some of Australia’s up and coming fashion designers.

Hand Eye Collective presents Liminal State – a digitally projected installation of found garments. Discarded, abandoned, rejected, forgotten, lost. An exploration through image, of clothing that has been left behind.

Free, RSVP required See vamff.com.au for details

Thursday 15 March 6 - 10pm Free See vamff.com.au for details

PRECARIOUS BODIES: FASHIONING THE UNSTABLE Precarious Bodies disrupts fashion’s traditional notions of glamour, beauty and perfection. The exhibition showcases photography, film and installation in a series of dimensional collage works, featuring live body performances on opening night. Free See vamff.com.au for details

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E NT E RTAI NME NT AND P L AY

T HE P L A Z A

THE PLAZA SETTLE INTO THE STYLE SCENE AT MELBOURNE’S LIVELIEST FASHION PARTY, THE PLAZA SUPPORTED BY CITY OF MELBOURNE. ENJOY THE ATMOSPHERE WITH ENTERTAINMENT, FOOD AND DRINK POP-UPS. F REE EN T RY F ROM 5.3 0PM, 5 - 10 MA RCH

ME RC E DE S - B E NZ Mercedes-Benz is dedicated to celebrating fashion, art, design and innovation globally. Join us in The Plaza at the Festival to share your unique style and Mercedes-Benz moment.

THE PLAZA

THE PLAZA Supported by City of Melbourne Royal Exhibition Building and Melbourne Museum precinct 5 - 10 March 5.30 - 11pm Free entry Cashless vendors throughout THE PLAZA

vamff.com.au

W E ST F I E L D DONCAST E R FAS H I ON KAL E I DOS COP E Step into the vibrant colours and lights of the Westfield Doncaster Fashion Kaleidoscope for your personal fashion photo moment. Share your Festival look and #WDXVAMFF for your chance to win a $200 Westfield gift card daily. 43


FESTIVAL OF BEAUTY

FO O D A N D D R I NK POP-UPS

GET RU NWAY RE ADY AND S NAP YOU R NE W LOOK AT T H E P RI CE LI NE P H ARMACY F E ST I VAL OF B E AU T Y P OP - U P.

T HE P L A Z A

THE PLAZA

Priceline Pharmacy Beauty Advisors will be re-creating the latest runway trends and offering complimentary beauty touch ups. Learn what beauty trends will be making headlines with must-have products, and tips from the expert beauty team at The Plaza daily from 5:30pm.

ASA HI F E ST IVA L BA R

MR. MIYAGI

This is the place to be seen and the best place to enjoy a refreshing beverage with your fashionable friends. It brings a touch of Japanese elegance, stunning greenery, lounges and plenty of ice cold beer. Be sure to drop by and get captured in front of the Asahi photo wall while you’re there.

Mr. Miyagi is bringing a selection of his beautiful and delicious eats to The Plaza with a premium 4 course mini degustation experience (bookable online), as well as some of his famously delectable sushi, sashimi and selected eats available to purchase at Mr. M’s pink carpet. Book at mrmiyagi.com.au #mrmsays.

CHA ND O N Enjoy Chandon all across the Festival and try Chandon S. This blend of Chandon Sparkling and hand crafted orange bitters served over ice is the perfect Festival Aperitif.

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6FT6 WINE GARDEN Relax and unwind in the comfort of the 6Ft6 Garden and sip away on premium, cool climate wine being served. With a variety of your favourite wines and fashionable FroVino flavours on offer, 6Ft6 will keep you cool all day long. The natural party starter and your go-to-wine for good times, we’ll always leave you feeling 6Ft6.

SANPELLEGRINO MIST WOOD While the models walk the runway in the latest collections from leading designers, Sanpellegrino will be there to refresh and hydrate the front row. Securing itself as the perfect accessory on the runway, Sanpellegrino is proud to continue its support of the Australian fashion industry with the Festival.

Discover there is more to Gin than tonic with Mist Wood Gin – refreshing, lightly flavoured and with unique flavour combinations, Mist Wood is Gin but not as you know it. Mist Wood Gin uses Pot Stilled Gin and is naturally flavoured. Make sure you stop by the tasting bar to unlock the flavour of Gin Reinvented.

G E T T H E L AT E S T R U N WAY T R E N D S FROM OUR BEAUTY ADVISORS AT T H E F E S T I VA L O F B E A U T Y P O P - U P.

Located in The Plaza Mon 5th March – Sat 10th March 2018 Open everyday from 5:30pm

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T HE P L A Z A

THE PLAZA SHO P SHOP THE RUNWAY Love what you saw on the runway? Shop the looks immediately after the shows at our first immersive on-site shopping experience, powered by Visa. Using interactive touch-screens, add your favourite pieces to your wishlist and have them sent straight to your phone. Plus get up close to some of the latest collections fresh off the runway. vamff.com.au/shoptherunway Powered by

THE WORLD’S BEST B U S I N E S S C L A S S *. . . AGAIN

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PAR E D EY E WE A R

CURATED POP-UP

March 2018 sees the release of the anticipated collaboration frames between STÆRK&CHRISTENSEN + pared eyewear Australia. The two design houses have combined forces to create three frames inspired by Helena Christensen and Camilla Stærk’s love of their shared homeland Denmark and memories of the Swallow bird from their childhoods. The worldwide retail release will take place onsite at The Plaza.

Meet. Connect. Shop. More than a pop up, Curated is a unique program from the Australian Fashion Council, supporting local emerging labels. Meet the labels, connect with their stories and of course, shop their incredible ranges.

WINDSOR SMITH POP-UP On and off the runway, strut your stuff the Windsor Smith way. Keep a look out for the Windsor Smith Style Setters for your chance to win a shoe-drobe of your dreams. Come join us at the Festival for the full runway experience, with a sneak peek of the footwear trends.

We’d like to thank our guests and staff for helping us bring home top honours at the Airlineratings.com Awards. ‘The Business’ Best Business Class 2017 & 2018 *Available on selected flights

HERE’S TO LOOKING UP 47


The Festival provides a curated list of Melbourne’s most iconic sites from shopping, cafes, bars, key destinations and more. Check out these stylish recommendations at vamff.com.au/play-melbourne

TRAVEL IN STYLE As the official hotel partner of the Festival, The Langham, Melbourne is pleased to offer festival guests special accommodation rates from just $280.00 AUD.

T RAVEL I N ST Y L E

EXPLORE AUSTRALIA’S FASHION CAPITAL

This includes wi-fi and access to the hotel’s sundeck, pool and health club plus a complimentary Fashion-Themed Amenity on arrival. To book, visit melbourne.langhamhotels.com.au and enter VAMFF2018 for promotion code.

EAT.DRINK.FASHION MEL BOUR NE’S STYLISH CI TY COMES TO LIF E. New in 2018, Eat.Drink.Fashion presented by City of Melbourne will enhance your fashion experience. Discover a specially curated program from Melbourne’s top bars and restaurants with highlight Festival events from 1 - 18 March. Visit vamff.com.au to plan your fashion night out.

DRESS UP S E A M L E S S FA S H I O N E X P E R I E N C E S FROM VIRGIN AUSTRALIA Take off to the Virgin Australia Melbourne Fashion Festival with one of our tailor-made fashion experiences. We’ll sort out your flights, accommodation and event tickets so you can live it up with our specially selected perks. And don’t worry about making an entrance. Arriving in style is what we do. Book now at virginaustralia.com/vamff

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FESTIVAL ACKNOWLEDGMENT

DAV I D B R IS K I N

G RAEME LEWSEY

FESTIVAL CHAIRMA N

CH I E F E X E C U T I V E O F F I C E R

In my new role as Chairman, I am delighted to welcome you to this year’s Festival and I’m extremely proud to support the incredible Festival team, our industry and stakeholders. The Festival champions many things, and during my five years serving as one of the Directors on the Festival’s Board, I have been continually amazed by its outcomes and the impact on our industry and stakeholders. This year, we are looking to the future for inspiration as we continue to strive for excellence in delivering one of Victoria’s prestigious Major Events. On behalf of the Festival Board and its Executive team, we are extremely grateful for the continued and ongoing support of Virgin Australia and Visit Victoria alongside a dedicated group of corporate partners, patrons, media and all of you, who take an interest in supporting our creative industry sector and encourage the Festival to always pursue greatness. I’m extremely excited about our future, and look forward to enjoying this year’s program with you.

Welcome to the Official Festival Program for 2018, that’s style packed with free and ticketed events that have been curated with absolute artistic integrity for everyone to enjoy. As “Australia’s largest fashion event”, we are thrilled to have partnered with Virgin Australia and Visit Victoria to provide a far-reaching campaign to attract Festival goers to Melbourne in March. This year we’ve assembled hundreds of awe inspiring creative industry businesses and organisations with the Festival’s many valuable stakeholders and supporters, to bring together a purpose led chorus that’s staring directly at the future. Creative and commerce platforms are developing at lightning speed, providing innovation, inspiration and experiences for us all. The reality is that many of the creative participants and stakeholders that are featured across our Festival program this year are facing steep learnings, where technology adoption is at the forefront of change. This future is not all about the output however, it is the outcome that businesses and creatives of tomorrow will be judged on and critiqued. So we are welcoming you to the era of responsible innovation, one that is sympathetic to our human ecosystem and our precious environment. On behalf of the Festival team we are proud to have curated a program that embraces responsible innovation in all its forms. It is our hope that our magic formula of creating the ultimate “fashiontainment” will help us all take a quantum leap forward with a conscience.

T H E H ON. DANI E L ANDRE WS MP

MART I N FOL E Y

J OH N BORGH ET T I

M I NI STER FO R CREATI VE I ND USTRI ES

AO, CHI EF EX ECUTI VE O FFI CER & M ANAGI NG DIRECTOR VIRGIN AUSTRALIA

I am pleased to welcome you to Australia’s premier fashion event, the 2018 Virgin Australia Melbourne Fashion Festival.

Welcome the 2018 Virgin Australia Melbourne Fashion Festival – our annual celebration of fashion, design, business and creativity.

Now celebrating its 22nd year, this year’s Festival brings together fashion, the arts, and industry to celebrate the creativity of Victorian and international designers.

Showcasing over 700 Australian and international designers, brands and creative practitioners – the Festival invites us to celebrate inspiring fashion in all its forms.

We are delighted to celebrate our fifth year of supporting the Virgin Australia Melbourne Fashion Festival, which is the largest fashion event in Australia and showcases local fashion to a global audience. This year, thousands of interstate passengers are expected to fly to Melbourne to attend the fashion events which will be held across many iconic locations.

With attendances on the rise each year, the Festival is an important contributor to our economy, bringing people to Melbourne and supporting our creative industries.

Once again, the Melbourne Museum precinct will be transformed with activations and events, while runway shows will deliver a spectacular display of fashion and technology within the world heritage-listed Royal Exhibition Building.

P REM I ER O F VI CTO RI A

We’ve been a proud supporter of the Festival since the very beginning, and we continue to celebrate with you, the industry that helps make Victoria the heart of Australian design and creativity. I hope you enjoy the shows.

The works of emerging Victorian designers will be highlighted throughout the program, with the Festival once again delivering the biggest line-up for consumers to experience anywhere in Australia. I encourage you to explore the full program of activities, and support our independent creators that are highlighted in the Festival’s offsite Runways and Arts Program. We are the creative state and we’re proud to be part of an event that plays such an important role in promoting creativity, enterprise and local talent.

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The Festival recognises Australia’s diverse fashion industry and brings together established and emerging designers with world-class runways, live entertainment and beauty workshops. This year, we are announcing that iconic Australian label Ginger & Smart will be featured in our Virgin Australia Grand Showcase and we will again be hosting the Virgin Australia Runway Bar at The Plaza. We are also proud to help raise awareness for breast cancer, with the Festival supporting ‘Fashion Targets Breast Cancer’ in its 20th year. Fashion is distinctive, fast-paced, and exciting – indeed, much like the world of aviation. We are looking forward to welcoming guests on board throughout the Festival and helping all guests celebrate their love of Australian fashion.

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FESTIVAL PARTNERS

PLAN YOUR NIGHT OUT

THA N K YOU TO O U R PART NE R S FO R TH E IR O NG O ING S UPPO RT.

P U RC H AS E A T I C KET

ACC E SS I B I L I T Y

WWW.TICKETEK.COM.AU/VAMFF

For accessibility requirements contact the Festival on +61 3 9654 5599.

PHONE: 132 849 P R I N C IPA L PA RTN E R

MA J O R PA RTN E R S

E V EN T PA RTN E R S

GOVERNMENT PARTNER

IN PERSON: Tickets are available for purchase via Ticketek Agencies visit vamff.com.au/access for listings. The Plaza Box Office (located at Royal Exhibition Building) will be open from 5 - 10 March, 5pm - 9:15pm.

H AI R & B E AU T Y PART NE R

COMPANI ON CARD The Festival supports the Companion Card Scheme.

*No smoking allowed at The Plaza

V E NU E ADDRE SS

PARKI NG

ROYAL EXHIBITION BUILDING 9 Nicholson St, Carlton, 3053

WILSON PARKING 90 Victoria Parade Exclusive $4 Night and Weekend rate, see vamff.com.au for full listing. Extended trading hours until 3am From 1 – 18 March book your exclusive parking offer online via Book A Bay using the promotional code ‘VAMFF18’. MELBOURNE MUSEUM Enter via Nicholson Street and Rathdowne Street. Subject to availability.

MELBOURNE MUSEUM 11 Nicholson St, Carlton, 3053 IMMIGRATION MUSEUM 400 Flinders Street, Melbourne, 3000 MALVERN TOWN HALL Corner of Glenferrie Road and High Street, Malvern, 3144

O F F I C IA L P R O D UC T PA RTN E RS

B E H I N D T H E S C E N E S O F T H E 2 01 8 CA MPA I G N FASHION PAGE 4 Maticevksi jacket, top and pants, Adidas sneakers from Platypus Shoes, Dinosaur Designs earrings, Company of Strangers necklace, Heart of Bone rings

CAMPAIGN IMAGE PAGE 22 - 23 S U P P O RT IN G PA RTN E R S

Bec & Bridge top, Maje knit, Camilla & Marc skirt, Mimco neck cuff and earrings, Christian Louboutin heels Camilla & Marc knit, Carla Zampatti bodysuit, Nicola Finettti skirt, Valere earrings, Christian Louboutin handbag, Demon Metals cuffs Strateas Carlucci coat and T-shirt, G Star Raw pants, Amber Sceats choker, Demon Metals wallet chain as necklace

IDEAS PAGE 25 H OT EL PA RTN E R

Dion Lee suit, Ripcurl rash shirt, Amber Sceats Necklace, Reebok sneakers

ARTS PAGE 33 Yeojin Bae top and skirt, Camilla & Marc skivvy, Ambra stockings, Pigna earrings, Alexandra Blak cuffs ME D IA PA RTN E R S

THE PLAZA PAGE 42 Strateas Carlucci coat and T-shirt, G Star Raw pants, Amber Sceats choker, Demon Metals wallet chain as necklace

CAMPAIGN CREDITS Creative Director and Stylist: Mark Vassallo Photography: Justin Ridler Art Direction and Graphic Design: Lia McNab Videography: David Finnigan, Sense6 Hair and Make-up: Priceline Pharmacy

2017 FESTIVAL IMAGES T H E F E ST IVA L SUP P O RTS

Supplied by Lucas Dawson Photography Independent Event Images see vamff.com.au for details

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201 8 F E ST I VA L P R O G R A M PAGE EVENT

VENUE

TIME AND DATE

FASHI O N

2018 FESTIVAL PROGRAM

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Mon 5 March

7

Gala Runway

Royal Exhibition Building, 9 Nicholson St, Carlton

8

Runway 1

Royal Exhibition Building, 9 Nicholson St, Carlton

Tues 6 March 7:30pm

8

Runway 2

Royal Exhibition Building, 9 Nicholson St, Carlton

Tues 6 March 9pm

9

Runway 3

Royal Exhibition Building, 9 Nicholson St, Carlton

Wed 7 March 7:30pm

9

International Designer Showcase 1

Upper West Balcony, Royal Exhibition Building

Tues 6 March, 5pm

9

International Designer Showcase 2

Upper West Balcony, Royal Exhibition Building

Tues 6 March, 6pm

10

Virgin Australia Grand Showcase

Royal Exhibition Building, 9 Nicholson St, Carlton

Thurs 8 March, 9pm

11

Runway 4

Royal Exhibition Building, 9 Nicholson St, Carlton

Wed 7 March, 9pm

11

Runway 5

Royal Exhibition Building, 9 Nicholson St, Carlton

Thurs 8 March, 7:30pm

12

National Graduate Showcase

Royal Exhibition Building, 9 Nicholson St, Carlton

Fri 9 March, 7.30pm

12

GQ Menswear Runway

Royal Exhibition Building, 9 Nicholson St, Carlton

Fri 9 March, 9pm

13

Runway 6

Royal Exhibition Building, 9 Nicholson St, Carlton

Sat 10 March, 7:30pm

13

Runway 7

Royal Exhibition Building, 9 Nicholson St, Carlton

Sat 10 March, 9pm

7:30pm and 9pm

I ND EPEND ENT RUNWAYS 16

Hew AW18 Ozflora

See vamff.com.au for details

Thur 8 March, 6.30pm

16

Rahma The Label

Fort Delta, Shop 59 Capitol Arcade, 113 Swanston St

Fri 16 March, 8pm

16

Structure

The Gallery, 361 Little Lonsdale Street, Melbourne

Wed 14 March, 7pm

16

Global Indigenous Runway

Melbourne Museum, 11 Nicholson St, Carlton

Thurs 9 March, 8pm

16

Ryder Runway

Cremorne

Thurs 15 March, 6pm

16

Hybrid Entities: Wearable Art Forms

LCI Melbourne, 150 Oxford Street, Collingwood

Wed 14 March, 7pm

16

Equinox V | Vênus

See vamff.com.au for details

Sun 18 March, 6pm

17

Australian Fashion Connect

Hotel Windsor, 111 Spring St, Melbourne

Sun 11 March, 1 and 4pm

17

Catwalk Club Presents

RMIT Media Precinct, Building 12, RMIT City Campus

Thurs 15 March, 6pm

17

Future Chaos X Future Wild

Brunswick St Gallery, Level 1 322 Brunswick St, Fitzroy

Fri 2 March, 6 - 9pm

17

True Rad Girl Runway

Secret CBD Laneway

Sat 10 March, 6pm

17

Diamond Dogs

Park Hyatt Melbourne, 1 Parliament Place, East Melb

Sun 18 March, 5 and 7pm

17

Run: Kids Fashion Runway

See vamff.com.au for details

3 - 4 March

17

Slave To The Rhythm

Melba Spiegeltent, 35 Johnston St, Collingwood

Wed 14 March, 7pm

17

Edgeley

The Bakehouse Studios, 27-29 Hoddle Street, Richmond

Fri 16 March, 7pm

18

Fashion Weekend in Stonnington

All Precincts within City of Stonnington

17 - 18 March

19

High Tea

Malvern Town Hall, corner Glenferrie Rd and High Street, Malvern

Sat 17 March, 11am and 2:30pm

19

Fashion Weekend Runway

Malvern Town Hall, corner Glenferrie Rd and High Street, Malvern

Sun 18 March, 1pm

21

Myer Style Series

Myer Melbourne, Bourke Street Mall

8 - 10 March 1.30pm and 6pm

21

An Afternoon with The Langham

Aria Lounge, The Langham, Melbourne

3 - 11 11.30am and 2.30pm

55


PAGE EVENT

VENUE

TIME AND DATE

I DEAS

VENUE

TIME AND DATE

37

The Edges and in Between

First Site Gallery, 344 Swanston Street, Melbourne

7 - 23 March

Walking in Two Worlds

Melbourne Museum, 11 Nicholson St, Carlton

March 1 - June 10

26

Business Seminar

Long Room, Immigration Museum, 400 Flinders St, Melb

Fri 9 March, 1pm

37

28

International Women’s Day Forum

Long Room, Immigration Museum, 400 Flinders St, Melb

Thurs 8 March, 8am

A RTS ( PERFO RM ANCES / EX PERI ENCES)

29

An Evening With: Women in Media

Long Room, Immigration Museum, 400 Flinders St, Melb

Thurs 8 March, 5pm

38

Infraction

Glow Studios, 19 Ireland St and 79 Ireland St, West Melb

16 - 25 March

29

Fashion Talk 1 - Monetising Your Social Platform

Treetops, Melbourne Museum, 11 Nicholson St, Carlton

Sat 10 March 9:30 - 10:30am

38

Duende Co Presents Alabama Blonde

See vamff.com.au for details

Sat 17 March, 7pm - 12am

38

Diamond Collective Runway

See vamff.com.au for details

Sat 10 March, 2pm

38

Ligne 9

Belleville Melbourne, Globe Alley

Mon 12 March

38

Prism

See vamff.com.au for details

Wed 7 March, 7pm

38

Ribbon Crafts and Batik Workshops

291 - 293 Sunshine Rd, Tottenham

Tues 13 March, 10am - 4pm

39

Wowzzzeee

Arts House, 521 Queensberry St, North Melb

14 - 25 March

39

Born 2 Hustle

See vamff.com.au for details

30

Fashion Talk 2 - Social Media Photography

Treetops, Melbourne Museum, 11 Nicholson St, Carlton

Sat 10 March 11am - 12pm

30

Fashion Talk 3 - Shopping With The Future Generation

Treetops, Melbourne Museum, 11 Nicholson St, Carlton

Sat 10 March 12:30 - 1:30pm

30

Fashion Talk 4 - Career Code Conversations With Who What Wear

Treetops, Melbourne Museum, 11 Nicholson St, Carlton

Sat 10 March 2 - 3pm

O F F S ITE IDEAS

1 - 18 March, 10am - 4pm

31

Nobody Denim Laundry Tour

71 Leicester Street, Fitzroy

Sat 17 March

39

Tenfingerz’ Menagerie

See vamff.com.au for details

16 - 18 March, 8 - 11pm

31

Engaging Audiences Through Fashion Film

QT Melbourne, 133 Russell St, Melbourne

Fri 9 March, 8.30am

39

The Whispering Forest Of Memories

Ten Cubed, 1489 Malvern Road, G  len Iris

27 Feb - 18 Mar, 10am – 4pm

31

When Fashion And Human Behaviour Collide

Australian Style Institute, Lvl 1, 60-66 Hanover St, Fitzroy

Sat 3 March, 10am 1:30pm

39

The Beehive Fashion Market

Jewish Museum Of Australia, 26 Alma Road, St Kilda

Sun 11 March, 10am - 5pm

39

The Art of Victorian Dressing

Sovereign Hill, Bradshaw Street, Ballarat

Sat 3 March, 1:30 - 4:30pm

31

A’la Mode Salon | The Fashionable Lounge

See vamff.com.au for details

1 - 2 March

31

Sustainability In Design

The Establishment Studios, Prahran

Thurs 8 March, 6pm

32

K&L Gates Fashion Law Breakfast

Level 25 South Tower, 525 Collins Street, Melbourne

Wed 7 March, 7.30 - 9am

32

The Cool Career Conference

Greenfields Albert Park, 35/37 Lakeside Drive, Melb

Fri 2 March, 1 - 5pm

32

Global Fashion Exchange - Swap and Talk

See vamff.com.au for details

Talk - 1 Mar Swap - 10 Mar

32

Fashion As A Force For Good

See vamff.com.au for details

32

The.Future.Is.Unity.

SO.ME Space, 322 - 326 Coventry Street, Sth Melbourne

Thurs 15 March, 5.30 - 8pm

A RTS ( FASHI O N FI L M AWARD) 40

A Singular Vision: Fashion On Film

Cinema Nova, 380 Lygon Street, Carlton

Wed 14 March, 6.30pm

40

The Cremaster Cycle By Matthew Barney

The Astor Theatre, 1 Chapel St, St. Kilda

Sat 3 March

40

Fashion Film Award at M.a.d.e

M.A.D.E, 102 Stawell Street South, Ballarat

Sun 18 March

40

Fashion Film Award at Fed Square

Fed Square

Thur 15 March, 6pm

A RTS ( TAL KS)

ARTS (EXHIBITION S)

41

Art Talk: Mirka Mora X Gorman

Heide Museum, 7 Templestowe Rd, Bulleen

Sun 18 March, 5 - 6.30pm

41

A Smart New Life

See vamff.com.au for details

Tues 6 March, 10 – 11.30am

34

You Can’t Do That

Melbourne Museum, 11 Nicholson St, Carlton

2 Mar - 15 July, 10am - 5pm

41

Dressed For Success

See vamff.com.au for details

Thur 8 March, 2 – 3.30pm

34

Nocturnal

Melbourne Museum, 11 Nicholson St, Carlton

Fri 2 March, 6 - 11pm

41

Dressing Dempsey’s People

See vamff.com.au for details

Thur 15 March, 10 – 11.30am

34

Guo Pei’s Legendary Collection

NGV International, 180 St Kilda Road, Melbourne

NGV Triennial Closes 15 Apr

A RTS ( I ND EPEND ENT ARTI STS) Blurring Boundaries

See vamff.com.au for details

1 – 8 March

Hermès At Work

Melbourne Town Hall, 90 - 130 Swanston Street

From 8 – 17 March, 2018 (Closed 12 March 2018) 11am – 7pm Daily

41

35

41

In Pink

See vamff.com.au for details

36

Marimekko: Design Icon 1951 To 2018

Bendigo Art Gallery, 42 View St, Bendigo

3 March - 11 June

41

Liminal State

See vamff.com.au for details

36

Amy Winehouse: A Family Portrait

Jewish Museum of Australia, 26 Alma Rd, St Kilda

Tues – Sun, 1 - 18 March

41

Precarious Bodies: Fashioning The Unstable

See vamff.com.au for details

36

Scan, Print, Wear

NGV International, 180 St Kilda Road, Melbourne

Sun 4 March, 1pm

T HE PL AZ A

36

Digital Mana

Centre for Contemporary Photography, 404 George St, Fitzroy

Wed - Sun, 2 Feb – 11 March

42

The Plaza

36

Swag

Craft Victoria, Watson Place, Melbourne

Mon - Sat, 8 Feb – 17 March

48

EAT.DRINK.FASHION

37

Priscilla: Costume Exhibition

See vamff.com.au for details

1 - 18 March

37

Fickle

See vamff.com.au for details

Thurs 16 March, 5 - 9pm

Hellenic Museum, 280 William Street, Melbourne

2 Mar - 20 Apr, 10am - 4pm

37

56

PAGE EVENT

Haute Couture in Ancient Greece

Melbourne Museum and Royal Exhibition Precinct 9 Nicholson St, Carlton Various CBD Restaurants and Bars

Thurs 15 March, 6 - 10pm

5 - 10 March, 5.30 - 11pm 1 - 18 March

Event information is subject to change. Visit vamff.com.au for full event details.

57


58

VAMFF 2018 program  

Virgin Australia Melbourne Fashion Festival returns in 2018 with the largest line-up of fashion, arts and ideas from 1-18 March, 2018.

VAMFF 2018 program  

Virgin Australia Melbourne Fashion Festival returns in 2018 with the largest line-up of fashion, arts and ideas from 1-18 March, 2018.