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Volume 2, Number 36
New Year’s Eve In DTF: 2012 Photos by Mark Stouffer
January 5th, 2012
Print No More, Web Way More
by Mark Stouffer After careful consideration and planning the editorial staff of the Fullertonian has decided to suspend weekly delivery of the paper Newsletter. You will still be able to receive the weekly email newsletter by signing up at TheFullertonian.com. The Fullertonian Print Newsletter venture could be thought of as an experiment. We have heard a lot about economics and business lately and we wanted to find out what it was all about. We were dissatisfied with the economic lessons we had learned in school and we wanted to try it out for ourselves. We didn’t start a turn-key franchise of an existing business. It seemed we could only get the feel of “business” by creating a business unit as a whole. We didn’t want to learn how to be a cog in a wheel. We wanted to find out what it took to create a wheel. We wanted to discover it for ourselves.
On an unusually foggy New Years Eve thousands people and families gathered to be entertained and celebrate the occasion all around Downtown in Fullerton’s largest festival of the year, our First Night Celebration.
We envisioned a new business and and built it to certain specifications. It must have low start-up
Continued on back
Rialto’s New Night Menu by Alex Stouffer
ialto Cafe is changing their game up in 2012 as they introduce a new nightly menu created by former Burger Parlor chef, Noah Shultz. He masterfully innovates even the simplest dishes. Rialto’s Mac N’ Cheese for instance, adds chopped house bacon, and lightly tops it with frosted flakes. The slightly sweetened crunch offsets the texture of cheesy macaroni. Make sure to ask the server what their daily special is, as Shultz is constantly creating new variations like his Mac N’ Swiss Cheese with Sautéed Mushrooms. It’s a toss up when deciding on the better meal when comparing the patty melt against Rialto’s Benny Burger. Served medium rare with melted Swiss cheese and caramelized onions on rye bread, the patty melt is perfected when topped with Rialto’s house mustard. Its rival, the Benny Burger, is served on a parmesan crusted English muffin and a thick slice of tomato with lightly steamed spinach. It’s topped with a
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Rialto’s Benny Burger by Noah Shultz
poached egg and hollandaise sauce. Served open face, this innovative burger inspired by an eggs benedict breakfast has been done well. However unlike most burgers, we suggest using a fork and knife instead of attempting to manhandle a Benny Burger. The staff at Rialto is flexible in providing customers almost anything they want when it comes to making changes on menu items. You can add a fried egg to anything for $1.50. As Noah Shultz describes, “We’ll modify anything on the menu the way anybody likes it. We’re here to make people happy. So, if you want two patties on your burger, or you want avocado on your salad, or three cheeses on your melt; we’ll do that. If you want me to juggle lemons I’ll do that badly”. But at least he’ll try just to satisfy another customer. Check out Rialto’s new nightly menu! Rialto Café 108 W. Wilshire Ave. 714.525.5111
Read our extended review online
Print No More (Cont’d) costs and it should financially benefit our clients. And like any good experimenters we took measurements and kept notes. We learned much and had many successes. In the course of going around town delivering papers, interviewing business owners, and reviewing their products and services we discovered something wonderful. Businesses, companies, and corporations are made out of… people! Not just their physical bodies, but their choices, their plans, their interests, and their purposive action. The economy is not made out of buildings, corporate institutions, the factories of production, or even our a collection of physical bodies. It is made out of our lives and the lives of other people like us. Even the machines are merely the products of earlier choices and actions. Such as the Reliable Sheet Metal plant south of Commonwealth. That plant is the living embodiment of George Shade’s decision to make kayaks out of light weight galvanized sheet metal during the depression. Now they make hi-tech cabinetry and operate plasma cutters. They also build lives, homes and raise children in Fullerton. Each of the business choices, the life choices, these business people make every day fantastically intricate. Take for instance a female DJ we spoke too. When we asked her if it aides her business to be female and very attractive she said, “Oh yeah”, until thinking a moment, “except at weddings.” The closer you look at the details the more fascinating the stories become. Each local business, each businessperson, has to adapt to local conditions on a daily basis. And it is business that is the issue, isn’t it? The largest news story of the last
several years has been the economy. Our CSUF Mihaylo College has told us that the government planners have failed to put this “Humpty Dumpty” together again. Can they orchestrate this delicate web of life choices from DC? This is a story that we will be following closely online. It is a story that we could not fully cover in our brief paper newsletter. And we could not measure interest. But the web is more measurable. It is much more efficient at monitoring which types of content is popular and which is not. And it is quite a bit cheaper. The goal is to learn economics and capitalism. After all, we must make money ourselves. Our original intent long ago was an open web forum. But as we moved into the print realm we found that we had to tone down our content quite a bit since people would be reading it at the dining counter or in a coffee shop. Some shops have the paper on the counter near the cash register. All of this figures in to what we put on the front page and even what we put inside. Publishing the newsletter was like an intricately complex puzzle made up, not of static pieces, but of business actions.
tarting 2012 in their 20th season, Stages OC will be showcasing one of the most seminal plays of David Mamet (Glenn Gary Glenn Ross). American Buffalo is a winner of the New York Drama Critics Circle Award for best play and the Obie Award for Best New Play.
FULLERTONIAN STAFF: Mark Stouffer Developer/ Editor firstname.lastname@example.org Twitter: @XGenX (714) 900-3710 Alex Stouffer Marketer/ Editor email@example.com Twitter: @Stouff3r
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The toning down of our content meant we gave short shrift to some important and controversial stories. One of the biggest stories that we covered very early in it’s life was the story of Kelly Thomas. We even broke the news that officers bones were not broken in the altercation after all. But we were not able to cover it in the depth and with the import that this story rights and governance deserves. This is something we intend to remedy online. We may however start the print again in the future.
Stages Theater Presents: American Buffalo
In a Chicago junk shop three small time crooks plot to rob a man of his coin collection, the showpiece of which is a valuable “Buffalo nickel”. These high-minded grifters fancy themselves businessmen pursuing legitimate free enterprise. But the reality of the threeDonny, the oafish junk shop owner; Bobby, a young junkie Donny has taken under his wing and “Teach”, a violently paranoid braggart- is that they are merely pawns caught up in their own game of last-chance, deadend, empty pipe dreams.
Nerds for Hire
January 13th - February 19th Fri. & Sat. @ 8 PM - Sun. @ 2 PM Tickets: $20 ($2 off w/ Student ID)
LEGAL DOCUMENT ASSISTANCE Divorce Support Modifications Restraining Orders Real Estates Matters Will & Trusts Power of Attorney Eviction
Orange County LDA #0123, Exp. 4/12
Directed by Katie Chidester 400 E. Commonwealth Ave. email@example.com Ed Carrasco Writer/ Photographer Twitter: @edfcarrasco Morgan McLaughlin Writer Max Wehner Writer/ Illustrator Fullerton Printing 315 North Lemon Street (714) 870-7500
Judgement Enforcement Small Claims to $7,500 Incorporation LLC Partnership Agreements Name Change
Find Us At These Locations: • • • • • • • • • • • • • • • • • • • •
Santa Fe Express Cafe Bourbon Street Bar & Grill Commonwealth Lounge & Grill Kings Smoke & gift Coyote Hills Golf Fullerton Museum Center Salon Lujon Michaleangelo’s Pizza Holiday Inn Hotel & Suites Stadium Tavern Max Blooms Cafe Noir Alberto’s Mexican Food Hibbleton Art Gallery Steamers Cafe McClain’s Coffeehouse Promenade Market Don Carlos Mexican Restaurant Back Alley Bar & Grill Steamers Cafe Nick’s Superburgers East
• Nick’s Superburgers West • Black Hole Records • The Naughty Teddy • Music Revolution Inc • Mariott CSUF • George’s Burgers • The Grill • Sudz Laundry • Monkey Business Cafe • Tranquil Tea Lounge • Chicago Harv’s • Amerige Smoke Shop • Fantasy Burger • Fairfield Inn • Les Amis • Brownstone Cafe • Fullerton Chamber of Commerce • Fullerton Golf • Rialto Cafe/Burger Parlor